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Why You Should Steal Content | Jeffbullas's Blog

Why You Should Steal Content | Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
Content creation has become one of the major challenges for social media marketers and online publishers. Bloggers face this obstacle every day. It is also a path of resistance to writing or even starting a blog.
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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…

Via Karen Dietz
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Art Jones's curator insight, August 27, 12:20 PM

On Average 5 times as many people read the headline as read the body copy.


David Ogilvy

Ken Dickens's curator insight, August 27, 1:56 PM
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
malek's curator insight, August 27, 5:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.

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Burning Man: Its Wonderful, Weird Economy and Links to Story

Burning Man: Its Wonderful, Weird Economy and Links to Story | Digital Brand Marketing | Scoop.it
Burners spend thousands preparing for the money-free event. But just as the desert community cannot fully escape capitalism, neither can capitalism remain untouched by the "gift economy."

Via Karen Dietz
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Karen Dietz's curator insight, August 26, 7:11 PM

Burning Man is happening right now and it's on my bucket list to go to there. Why? Well for one, think of all the awesome stories I'll be able to tell afterward!


But that is not the only reason. I want to go to Burning Man so I can experience/learn more about the ethos and logos of community, values in action, and how the future may look/feel through different economic values that I see emerging today. 


Burning Man is a week-long art event that happens in a totally desolate desert with sandstorms and no water. You pack in all you need. And you pack out everything you generate.


What has this event got to do with storytelling though? Because what I see in Burning Man are the basic tenets of storytelling. Not how to tell a good story. But what principles underpin great storytelling.


Here are the basic principles of Burning Man and the link to storytelling:

  1. Make real connections with people instead of only commercial connections. What counts is connection at the event, not commodity. The highest leverage point in biz storytelling is making connections that keep people devoted to your product/service over time. Not "I tell you a story; you buy my product" short term transactions.
  2. Create something for the collective reward. We swap meaningful stories ultimately to share our wisdom, knowledge, lessons, inspirations which elevate all of us together. This is often what drives the best of the best storytellers.
  3. Invest in a product/service/org for the joy it will bring you and other people. Invest because it is beautiful, not ONLY because a profit exists (think Steve Jobs & Apple). We share stories because of the joy and beauty they bring to ourselves and others, not ONLY because of profits to realize.
  4. Giving and gifting is the culture of Burning Man. The best storytelling emerges when you think of your story as a gift you offer others. In both cases you are feeding souls, not stomachs.
  5. At Burning Man people create awe inspiring art to share. People dream, convene, create, and make. Storytelling is a creative act that also harnesses this same power in the same way. Crafting a story is not a plot or story structure you cram yourself into.
  6. Burning Man can help folks shift, change, and reset back in daily life. Stories can do the exact same thing.
  7. Burning Man is able to not lose its authenticity as it grows bigger. I want to learn that so stories don't lose their authenticity as audiences and connections grow bigger.


Now back to the article -- this is a fascinating story about Burning Man and the values they focus on. It's a terrific example of values in action and how values shape culture. There are good lessons here for all of us in leadership, living values, and org storytelling.


This is a great read to enjoy. Maybe next year I'll get there!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How to Wow: Four Useful Insights on Amazing Digital Storytelling - The TechSoup Blog - Community - TechSoup

How to Wow: Four Useful Insights on Amazing Digital Storytelling - The TechSoup Blog - Community - TechSoup | Digital Brand Marketing | Scoop.it

The Internet is awash in a flood of digital storytelling tips. You know that telling your story is an important way to connect your nonprofit with your constituents and move people to action, but HOW?!

Look no further! Here are four good ideas to incorporate into your own digital storytelling from two digital storytelling gurus.


Via Ariana Amorim, massimo facchinetti, malek
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malek's curator insight, August 27, 10:32 AM

An ever-expanding universe of platforms for consumer engagement, digital storytelling has never been more important to the long-term vitality of a brand. 

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The Role of Storytelling: What Leadership Looks Like In 20 Years

The Role of Storytelling: What Leadership Looks Like In 20 Years | Digital Brand Marketing | Scoop.it
Let’s face it, most of us are addicted technology futurists. Who doesn’t enjoy speculating about what technology marvels will be commonplace in the coming decades? Will it be 3D printing? Artificial intelligence? “Singularity”? All are buzzwords of the emerging technology future. But what about leadership? If we don’t get leadership right, [...]

Via Karen Dietz
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Karen Dietz's curator insight, August 27, 2:10 PM

Here is another article on leadership that will help us chart our future and create it well.


Heaven knows, just looking at the news headlines these days reminds us how critical leadership is. And I'm not just talking at the political level. Nor am I talking about leadership at the big corporate level. I'm talking about leadership at YOUR level -- no matter where you are in your career or professional life. We are all required to be leaders today in some way, shape or form, whether we work alone or with others.


So what skills do we need to cultivate now to be awesome in the next 20? This article covers them.


Out of the 6 discussed, 4 are related to storytelling:

  1. Questions Not Answers. Effective business storytelling is NOT about 'telling'. It's about evoking stories from others and listening. Then sharing a story in return. That's the exact opposite of what is usually taught however. In order to really leverage story as a leader, it's all about mastering the Art Of The Question. Knowing the right kinds of questions to ask when is one of the secrets to the universe. No kidding. You 'gotta master this one.
  2. Employee Pull. Story is a pull technology, not a push technology. Stories pull people into your world. If you are still relating to storytelling as a push technology -- let me tell you a story so I can push my message to you -- cut it out. Pivot and work with stories as a pull technology so you are working with modern 21st Century skills.
  3. Customer Pull. Ditto #2
  4. Purpose. Got a purpose for your company that creates a positive impact on the planet? In order for Purpose to come alive, to capture the hearts/minds of people, story is your #1 vehicle for getting the job done. Get this under your belt today so you are propelled past others who are late to the game.


There are 2 other skills the author talks about in this post. For me they are long on concepts and short on examples or how-to. But they are good signposts to keep on the radar screen and find more articles research on.


OK -- I'm off to client meetings. While I'm gone doing my story thing, read the insights from this article (of which there are many) so you can start preparing today for your leadership of tomorrow.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Building An Enterprise-Level Search Marketing Team: Part 2

Building An Enterprise-Level Search Marketing Team: Part 2 | Digital Brand Marketing | Scoop.it

In July, I began my two-part series on building an enterprise-level search marketing team.


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21 Simple and Free SEO Tools

21 Simple and Free SEO Tools | Digital Brand Marketing | Scoop.it

A list of the best free SEO tools that can lead to immediate gains in your marketing, today.


Via MarketingLab, malek
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malek's curator insight, August 26, 7:02 AM

There's always something new to learn in SEO. Here's a great collection of functional and free tools. 

QuickSprout Website Analyzer is a simple and effective tool worth trying


Neil Ferree's comment, August 26, 11:22 AM
I like your 3 column theme @malek is this is a custom set up or one of the default themes?
malek's comment, August 26, 2:11 PM
@Neil this the "Adaptive Template", a default theme. It displays 3 columns on Chrome, 4 columns on IE..really adaptive
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Telling the story of the first world war with 2014 technology

Telling the story of the first world war with 2014 technology | Digital Brand Marketing | Scoop.it
The Guardian's special projects editor, Francesca Panetta, outlines how we created an innovative multimedia guide to the first world war

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30 Action Items to Get Serious About Influencer Marketing | Feldman Creative

30 Action Items to Get Serious About Influencer Marketing | Feldman Creative | Digital Brand Marketing | Scoop.it

Want sway? Who doesn’t?


We all want to be influential.

 

So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And it can be amazingly effective.

 

I’ve found a fair share of articles and eBooks on influencer marketing, which cover the basics, but haven’t seen many practical and powerful “go get it done” lists. Consequently, I created one....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 26, 4:16 PM

Barry Feldman serves up 30 influencer marketing tips you can apply now.

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Here's A Quick Way To Master Social Media Marketing for Startups in Under 4 Hours [Infographic]

Here's A Quick Way To Master Social Media Marketing for Startups in Under 4 Hours [Infographic] | Digital Brand Marketing | Scoop.it
Social media, if used properly, is one of the best marketing channels and a powerful tool for the customer acquisition. The amount of blog posts written about social media and entire blogs dedicated …

 

 


Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Via massimo facchinetti, Marc Kneepkens, malek
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Marc Kneepkens's curator insight, August 25, 7:13 AM

MInd boggling numbers, and a whole lot of information.

malek's curator insight, August 25, 7:59 AM

 A bunch of the most successful  startups are actively using social media  to gain an edge.Instead of shelling out millions of dollars for a Super Bowl ad, these small companies fight to generate buzz by creating viral content and encouraging shares and likes.

Once a product or service becomes the one everyone is talking about, customers gravitate toward it, eager to learn more.

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Story Skills Are Critical for All Rungs of Org Ladder

Story Skills Are Critical for All Rungs of Org Ladder | Digital Brand Marketing | Scoop.it
A few weeks ago we were asked to analyze a competency model that had been created by a client. The assumption of their model was that as leaders move up to higher levels in the organization, some competencies become more important. For example, in their model they proposed that a [...]

Via Karen Dietz
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Karen Dietz's curator insight, August 25, 10:53 AM

Now here is a study showing how influence and motivation skills are necessary for both managers and leaders. This is unique because instead of just focusing on leader skills, this study surveyed senior executives, middle-managers, and lower level managers.


You'd think that the skills would differ as you go up the org food chain. Not so! As you can see from the chart, motivation, influence, communication skills and authenticity are critical at all levels.


How does this connect with storytelling? Because the way to realize "inspiring and motivating others", "display high integrity and honesty", "communicates powerfully and prolifically", "builds relationships", and the like is being able to listen for and share compelling stories that move people to action.


There are several more key insights this article shares. 332,860 bosses, peers, and subordinates participated in this study by Zenger/Folkman. Wow! Anyone in charge of people needs to get their storytelling game on in order to survive and thrive in today's business climate. This applies to nonprofits, entrepreneurs, and solopreneurs also. 


For the solopreneurs, it's taking these skills and applying it to marketing and sales to grow you business. For nonprofits it's taking these skills to build donations, staff and volunteer commitment, and building communities.


Bottom line: keep building those story skills to reach your dreams.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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10 Branded Instagram Videos That Beat All Competitors

10 Branded Instagram Videos That Beat All Competitors | Digital Brand Marketing | Scoop.it
The Adweek/Shareablee Instagram Video weekly chart is back after a brief hiatus, as we've tweaked our approach and will now regularly call out only the top-of-the-heap winners.

 

The chart below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV show), which will appear every week....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 25, 12:07 PM

Top Instagram videos for youe viewing pleasure.

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9 Most Powerful Blog Promotion Tactics

A well-promoted blog is a great way to generate leads and acquire customers. Here are 9 tips to help increase your blog readership.


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New re:fluence App Combines Features of Klout, PRWeb - Small Business Trends

New re:fluence App Combines Features of Klout, PRWeb - Small Business Trends | Digital Brand Marketing | Scoop.it
Small Business Trends New re:fluence App Combines Features of Klout, PRWeb Small Business Trends The technology combines the two ideas by giving you both a content distribution tool and a way to identify the people to help you distribute your...
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Discover The Power Within You: Storytelling and Content Marketing | Business 2 Community

Discover The Power Within You: Storytelling and Content Marketing | Business 2 Community | Digital Brand Marketing | Scoop.it

Read the full article to find out more about these storytelling tips and resources:

5 tips for setting the scene in your next story5 “must read” books on storytelling5 free tools to assist you in storytelling5 videos on storytelling5 blogs that teach the art of storytelling
Via Kim Zinke (aka Gimli Goose)
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Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis

Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis | Digital Brand Marketing | Scoop.it

...Social media, mobile, real-time, each has contributed to the digital lifestyle that everyday people, your consumers AND your employees, embrace as second nature. It’s not just a Millennial or a Generation Z thing…it’s everyone who uses a smartphone, a tablet, or any smart device. It’s someone who takes selfiesand takes pictures and videos at every live event. It’s also that person who checks Twitter and Facebook each morning before email for mentions of their name and see what they might have missed. It is for all intents and purposes, you and me.

 

This isn’t about age; this is about a connected generation (Generation-C) and it represents a significant share of consumerism. Simply said, this category of consumers is different from the traditional customers and employees around which many organizations are modeled.

 

To reach them requires a different approach. To see them and the value they represent to an organization takes vision and a different philosophy.  Instead however, most executives or decision-makers employ an “us vs. them” mentality. They see the world as they know it rather than seeing the world for what it is or what it’s becoming.


Via Jeff Domansky
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Jeff Domansky's curator insight, August 26, 11:59 PM

It's not about demographics, it's about Connectivity says Brian Solis.

Laurence Lee's curator insight, August 27, 12:06 AM

Nice graphic!

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Invisible Giant: Why New SEO So Hard To See - Most Shared @Curagami Haiku Deck

Invisible Giant: Why New SEO So Hard To See - Most Shared @Curagami Haiku Deck | Digital Brand Marketing | Scoop.it
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 27, 12:54 PM

add your insight...

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Creating Awesome Video Stories: It's Easy w/ These Tools and Software

Creating Awesome Video Stories: It's Easy w/ These Tools and Software | Digital Brand Marketing | Scoop.it
Do you want to use video to market your business online? This article shows tools and resources to create online videos and market your business right now.

Via Karen Dietz
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Karen Dietz's curator insight, August 27, 2:24 PM

If you've got a great story to share (because you've paid attention to building your storytelling skills), and now it's time to turn it into a video.


Ugh. Sounds like a big headache. Until you read this article, which goes over all the tools and software needed to make it EASY. Yeah!


One tool they recommend is Camtasia. Well, I struggled with this program. Ultimately I abandoned it because of the learning curve involved -- and I just didn't have the time. But that's me. Maybe your experience is/will be different.


But I can't wait to try the other tools! They do sound easy. I hope this article helps you tackle and master creating videos quickly and easily. Let's have fun making more of them!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Naomi Assaraf's comment, August 27, 3:33 PM
ugh. I'm a supporter of the social media summit, but it seems like every article they write lately is a blatant ad for SMS. That's not what content should be used for. I'm really disappointed with that strategy.
Karen Dietz's comment, August 27, 9:15 PM
I agree with you Naomi. When I saw the ad at the end of the article I was a bit disappointed. Luckily it can mostly be ignored while readers grab the insights about the tools. Hope you are having a great day.
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Building An Enterprise-Level Search Marketing Team: Part 1

Building An Enterprise-Level Search Marketing Team: Part 1 | Digital Brand Marketing | Scoop.it

Several years ago, I was tasked with building an enterprise-level search marketing team for a top online retailer.


Via Pedro Da Silva
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Who Invented the Ice Bucket Challenge? A Slate Investigation.

Who Invented the Ice Bucket Challenge? A Slate Investigation. | Digital Brand Marketing | Scoop.it

“Where does a phenomenon begin?” That’s the question ESPN’s Tom Rinaldi seeks to answer in a long SportsCenter feature on the ice bucket challenge, which has reportedly raised more than $50 million for ALS charities in less than a month.

 

...This origin myth, while heartwarming, just isn’t true. The real story of how the ice bucket challenge came to dominate your Facebook feed takes nothing away from Frates’ inspirational message, or the fact that his personal struggle helped draw celebrities to the cause and drive charitable contributions. But focusing on “one name” obscures another fascinating tale, one that illustrates how movements mutate and evolve as they travel across the Web....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 26, 9:45 AM

An interesting whodunit.

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8 Content Marketing Infographics Every Marketer Must Bookmark

8 Content Marketing Infographics Every Marketer Must Bookmark | Digital Brand Marketing | Scoop.it
Long posts are very helpful and there are things that cannot be said in a checklist, image, or an infographic.

Via massimo facchinetti
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Time to start snapping? Snapchat is the third-most popular social network for Millennials

Time to start snapping? Snapchat is the third-most popular social network for Millennials | Digital Brand Marketing | Scoop.it

After Facebook and Instagram, 18-25 year-old consumers spend the most time on Snapchat - and social media marketers should take notice if they want to keep up with younger buyers.

 

It would be a mistake to dismiss social media channels like Snapchat as a fad or niche network. The platform is the third most popular social network among young adults, according to ComScore research. If social media marketing is all about reaching audiences where they’re active and delivering content there, it might be time for brands to lay off the skepticism, pick up a smartphone and snap some pictures.

 

Facebook is still at the top of the heap, with 75.6 percent of 18- to 24-year-olds counted as active users. In second place is Instagram, with 43.1 percent penetration. Snapchat isn’t far behind with 32.9 percent of the demographic, and it beats out Twitter (23.8 percent) and Pinterest (17.8 percent). In total, Snapchat has been used by over 50 percent of 18-24-year-olds, compared to only 20 percent of 25-34 year-olds and 8 percent of people over the age of 35....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 26, 4:43 PM

Stop napping and start snapping if you want to reach younger targets.

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Brands Under ATTACK By 5 Ninja Trends - ScentTrail Marketing

Brands Under ATTACK By 5 Ninja Trends - ScentTrail Marketing | Digital Brand Marketing | Scoop.it

Brands are under attack by 5 Ninja:
* Death of Traditional Media.
* Mobile Me.
* Clean Slate Brands.
* Social Media is a Conversation.
* User Generated Content. and the rise of online communities.

What are the most powerful ninja attacking your marketing? How will you defeat attacking Ninja horde?

 

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 25, 3:05 AM

add your insight...


malek's curator insight, August 25, 8:39 AM

Coming from FMCG background, I can't help but notice the digitalization of Coupons.

  • Consumers are hunting high and low for coupons to load on a smartphone app, eliminating the need to carry slips of paper around.
  • Companies are actively catching up with social referral coupons
  • With geo-targeting, businesses are able  to learn when consumers are nearby, delivering coupons that entice them to stop by.
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Answer These 3 Questions For Fab Success At Your Next Storied Presentation

Answer These 3 Questions For Fab Success At Your Next Storied Presentation | Digital Brand Marketing | Scoop.it
Delivering presentations is one of the best ways to build your brand and increase your network, yet public speaking is ranked ahead of death in the list of fears. To succeed at your next speech, focus on your audience and ask yourself these three critical questions.

Via Karen Dietz
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Karen Dietz's curator insight, August 25, 11:02 AM

Every presentation you give -- no matter what time and to whom -- is all about being able to tell your story and succeed.


To help us all get better at presentations of any kind -- whether it's at a team meeting, with senior executives, project managers, investors, sales proposals and presentations -- here are 3 critical questions you need to answer to be able to tell your story well and sell.


While the article is geared toward public speaking, the advice here crosses all applications. Whenever you need to present your ideas, make sure you can answer these 3 questions first.


Follow the tips here and be awesome!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Art Jones's curator insight, August 26, 12:11 PM

Remember, your presentation is not a showcase for how knowledgeable and great you are. Your presentation is your opportunity to share ideas with your audience that position them to be more & do more.

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5 marketing tools you're using too much (single page view) - iMediaConnection.com

5 marketing tools you're using too much (single page view) - iMediaConnection.com | Digital Brand Marketing | Scoop.it

Via Baochi, massimo facchinetti
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Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines

Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines | Digital Brand Marketing | Scoop.it

Check out Facebook's latest News Feed algorithm update that cracks down on photos with URLs and click-bait headlines.


Via Pedro Da Silva
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malek's curator insight, August 26, 6:49 AM

What You Will Do

1) Use link post formats when we want to share links on your Page, 2) Write clear headlines that communicate what articles are really about.