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Why You Should Steal Content | Jeffbullas's Blog

Why You Should Steal Content | Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
Content creation has become one of the major challenges for social media marketers and online publishers. Bloggers face this obstacle every day. It is also a path of resistance to writing or even starting a blog.
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Rescooped by Os Ishmael from Online Marketing Resources
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How To Build a Keyword Matrix [and Why You Need One]

How To Build a Keyword Matrix [and Why You Need One] | Digital Brand Marketing | Scoop.it
If built and used properly a keyword matrix can increase your rankings and your keyword spread exponentially. A keyword matrix combines several layers of data including intent, competition, and content focus.

Via Pedro Da Silva
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The Connected Consumer report: the devices we own - Webloyalty UK

The Connected Consumer report: the devices we own - Webloyalty UK | Digital Brand Marketing | Scoop.it

With the vast majority of people owning at least one device thatcan access the internet, today’s consumer is truly connected. Though in the scheme of things smartphones, tablets and e-readers are relatively new inventions, they are devices thatconsumers have rapidly adopted and integrated into their lives.How much time  does the UK spend online?...


Via Jeff Domansky
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Jeff Domansky's curator insight, March 4, 2:51 AM
60 days a year online on average? The Connected Consumer report from Webloyalty looks in detail at the devices owned by UK consumers, and how they are used in the shopping process.
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7 Free Facebook Tools Marketers Should Consider

7 Free Facebook Tools Marketers Should Consider | Digital Brand Marketing | Scoop.it

“Are you looking for ways to enhance your Facebook marketing?Do you want to capture the attention of more prospects and customers?The right Facebook tools can make the job easier by saving you time and optimizing your Facebook marketing efforts.In this article you'll discover seven v”


Via Peg Corwin, Eva Mª Antoñanzas, malek
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Peg Corwin's curator insight, March 1, 11:54 AM

Learn about how you can use tools like Audience Insights, Compass, Facebook URL Debugger, Headline Analyzer, SumoMe and Facebook Timeline Contests in your Facebook marketing.

Rescooped by Os Ishmael from The Content Marketing Hat
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The Next Generation of Content Marketing: 6 Insights About Intelligent Content

The Next Generation of Content Marketing: 6 Insights About Intelligent Content | Digital Brand Marketing | Scoop.it
In a few of the interviews I have done recently, people have asked some variation of the question: What gets you most excited about content marketing these days?

Via Mike Allton
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Rescooped by Os Ishmael from How to find and tell your story
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7 Examples of Great Storytelling For Boring Brands | SEJ

7 Examples of Great Storytelling For Boring Brands | SEJ | Digital Brand Marketing | Scoop.it

"Some brands are inherently sexy, like the Ford Mustang.  The name evokes an immediate feeling of caution-to-the-wind youth and speed. Even though it’s been around for ages, Ford does a pretty good job of keeping the Mustang image fresh and current. There’s a lot of material to work with: history, style, engineering, innovation (not to mention that it’s a sports car).


Sadly, we don’t all write content for Ford’s Mustang. Most brands are pretty darn boring. Marketers are called on to create compelling stories for things like toilet paper or tile grout and for companies that rent out heavy equipment or manufacture parts that go inside other products.

 

How do you work with that? And how do you convince an old-school CEO that the company’s story is worth telling?  Creating a great story means digging right into the heart of what makes a company or a product special."


Read the full article to see some examples of brands big and small making it happen and how they fit into these categories:

Speak the Native LanguageUse Humor to Approach Delicate SubjectsCreate a New StoryMake Your Customers the StarsTreat Your Employees Right
Via Gregg Morris, Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, March 4, 3:46 PM

It can be challenging to find a great storytelling angle for an uninspiring brand. Sometimes, you have to tackle it from a new angle to make it work.  The key - remain authentic.

Rescooped by Os Ishmael from UX-UI-Wearable-Tech for Enhanced Human
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Infographic: How Does Google Plan to Transform Healthcare?

Infographic: How Does Google Plan to Transform Healthcare? | Digital Brand Marketing | Scoop.it
Forget the “sky’s the limit.” Google is reaching for the moon when it comes to healthcare innovation.

Via Celine Sportisse, Olivier Janin
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Sunnie Southern's curator insight, March 4, 9:53 AM

All these big tech companies really need to better understand how to work with the FDA & anticipate where regulation will go, if they are going to be successful....  I hope they are! 

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5 Essential Types of Social Proof (and the Psychology Behind Them)

5 Essential Types of Social Proof (and the Psychology Behind Them) | Digital Brand Marketing | Scoop.it

You’re walking along a busy sidewalk, dodging passersby, when a small group of people catches your eye. They’re standing in the middle of the path, heads tilted back in unison, staring at the sky.

 

You look, but you can’t see anything. Still, the crowd stares. You stand with them, searching for the source of their fixation. The crowd grows around you, and soon dozens of people are staring wordlessly into the sky.

 

Believe it or not, this is a real-life study conducted in 1969 by psychologist Stanley Milgram. A small group of people staring silently into an empty sky was influential enough to cause 80% of passersby to copy their actions, without any reason for doing so.

 

The Power of Social Proof

 

This is the power of social proof: our innate psychological tendency to use the wisdom of the crowd to influence our own decisions....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 3, 2:26 AM

Exploring the social media possibilities of social proof.

Marco Favero's curator insight, March 3, 3:44 AM

aggiungi la tua intuizione ...

Teresa Levy's curator insight, March 5, 10:13 AM

this may be the force of a mob

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All Industries Are Rushing Towards Mobile

All Industries Are Rushing Towards Mobile | Digital Brand Marketing | Scoop.it
All Industries Are Rushing Towards MobileMarch 02, 2015If you have a website, you definitely want it to open up well on mobile, and you should even go beyond mobile browsing when it comes to your loyal clients.

Via malek
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Marketing Channels Infographic via @Conductor

Marketing Channels Infographic via @Conductor | Digital Brand Marketing | Scoop.it

There's some great data out there on marketing channel ROI. This infographic pulls together industry studies and surveys on how marketing channels compare.

Marty Note
Somewhat disingenuous to separate channels like this. Everything is everything now and that means results in one channel are influencd in many ways by other channels. That is an important caveat for the "all or nothing" crowd who may read these results thinking they can reduce or eliminate commitment to social or PPC.

Yeah we wouldn't do that.  Your site is MODELED and substantial changes to any part of your current model could take down all the dominoes. That doesn't mean this knowledge isn't important though your results may be different. Knowing what channel is contributing profit and what channel is contributing traffic allows you to invest in the blend. Remember it is the blend that wins so don't go cutting off your nose to spite your website.


Via Martin (Marty) Smith
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Getting Twitter right: how to perfect your business tweeting strategy

Getting Twitter right: how to perfect your business tweeting strategy | Digital Brand Marketing | Scoop.it

Twitter is only the second social network to truly stick fast. It has evolved since its inception to house photographs and other media, and successfully monetised itself without driving loyal users away. Crucially it has remained free at the point of use.

 

We have reached the stage whereby companies must add ‘a Twitter feed’ to their increasing list of things to do, on top of the phone number, website, contact email and Facebook page.

 

This important background explains why certain brands and businesses have opted not to have a Twitter feed. To leap on every social media bandwagon could turn out to be a waste of time. However, given Twitter’s huge success relative to other platforms, it also shows prioritising Twitter is essential for brands if they are to successfully engage audiences....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 2, 2:34 AM

Social media is very much an evolving phenomenon. New forms of communication and ways of making connections arise frequently in the digital space. Occasionally one of them sticks – think Facebook, Twitter, Instagram and Pinterest.

Marco Favero's curator insight, March 2, 3:45 AM

aggiungi la tua intuizione ...

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The Essential Guide to Using Mobile Messaging Apps in Your Marketing

The Essential Guide to Using Mobile Messaging Apps in Your Marketing | Digital Brand Marketing | Scoop.it
Learn how WhatsApp, Kik, Snapchat, and other social mobile messaging services are changing the marketing landscape.

Via malek
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Rescooped by Os Ishmael from Digital Content Marketing
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How Cards Are Quietly Transforming The Web

How Cards Are Quietly Transforming The Web | Digital Brand Marketing | Scoop.it
 Nearly three hours a day. That’s the average amount of time you and I spent on our phones every day in 2014. Our dependency on mobile devices for information has forced the design of the web to change.

Via brandinmind
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Rescooped by Os Ishmael from Modern Marketer
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7 new social media apps that could rival Instagram, Snapchat, Vine & Pinterest in 2015

7 new social media apps that could rival Instagram, Snapchat, Vine & Pinterest in 2015 | Digital Brand Marketing | Scoop.it
We investigate 7 apps that could be the next Instagram, Snapchat or Vine – plus a bonus social network that pays you for posting.Source: www.pcadvisor.co.ukAshleigh Allsopp presents 7 new soc...

Via The Fish Firm
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Rescooped by Os Ishmael from How to find and tell your story
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Shaping Your Stories: Timing, Trials, Transformation... | LinkedIn - Jay Golden

Shaping Your Stories: Timing, Trials, Transformation... | LinkedIn - Jay Golden | Digital Brand Marketing | Scoop.it

""Jay! I'm working on my stories!" Said my friend Janie recently. Her three-year-old son was apparently asking for story after story - about 30 stories a day. At first, she said, it was exhausting, but she quickly started to learn some techniques. For example, she said, "I had to use similar stories for different purposes, to keep them fresh. Then I started using sensory details, and funny, enough, continued to learn again and again: The stories have to go somewhere."

 

And I'll tell you this is the same lesson I'm always learning: our stories, too, have to go somewhere. They have to take the audience along, through a journey of change, which shifts how the world works. And along the way, our stories don't just tell us what happened; our stories to tell us why it happened."

 

Read the full article to find out more about these storytelling techniques:

Scan your journeyKnow the changesOwn your messagesImmerse yourself in the experienceDetails, detailsGo into trial, but don't get stuckSurprise!Use key phrases and metaphorsTravel across timeFind the lessonTell it firstGet your story goggles on
Via Kim Zinke (aka Gimli Goose)
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The Most Important M’s In E-commerce

The Most Important M’s In E-commerce | Digital Brand Marketing | Scoop.it

New technologies have been developing faster than ever before. While mobile commerce continues to grow faster than expected, have you ever wondered, what are the most powerful and valuable online shoppers? Well, it is very possible that you came across with this term already. They are the so-called “Millennials”...


Via Jeff Domansky
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Maria Rekrut's curator insight, March 4, 8:45 AM

Good Information for #VacationRental Owners, as these will be our next customers.

Mediacle's curator insight, March 4, 9:53 AM

Yes, in this flat and ever-changing era, we've to be technically advanced from every nook!

 

terry clarke's curator insight, March 4, 11:04 PM

I typically hate stereotypes of any kind, but this collection of the common traits of "Millenials" was somewhat entertaining.

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8 Ways to Improve Social Shares for Your Blog |

8 Ways to Improve Social Shares for Your Blog | | Digital Brand Marketing | Scoop.it
Do you want more social shares for your blog content? This article shares eight ways to optimize your blog content for sharing and tools to help you.

Via malek
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Rescooped by Os Ishmael from Online Marketing Resources
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Guide To The Google Tag Manager API

Guide To The Google Tag Manager API | Digital Brand Marketing | Scoop.it

In this article, Google Developer Expert Simo Ahava, walks you through how the Google Tag Manager API works, what you can do with it, and then he wraps things off with a simple example, where he uses Python to list the GTM accounts and containers...


Via Pedro Da Silva
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Rescooped by Os Ishmael from The Marketing Technology Alert
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UI and UX Trends in 2015 - Postion²

UI and UX Trends in 2015 - Postion² | Digital Brand Marketing | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄


Via iNeoMarketing
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iNeoMarketing's curator insight, February 11, 8:07 PM

Long scroll and flat design, both mobile driven, are two reasons why we changed our website: http://ineomarketing.com 

Rescooped by Os Ishmael from UX-UI-Wearable-Tech for Enhanced Human
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A Guide to the Internet of Things (Intel Infographic)

A Guide to the Internet of Things (Intel Infographic) | Digital Brand Marketing | Scoop.it
Infographic: Billions of online objects, or the Internet of Things, are making the Web wiser; learn what it means for the future of possibility.

Via Olivier Janin
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Olivier Janin's curator insight, March 4, 6:16 AM

it's an infographic, all is embedded ;)

via  ‏@jeromewallut  

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What Is a Good Landing Page Conversion Rate?

What Is a Good Landing Page Conversion Rate? | Digital Brand Marketing | Scoop.it

I recently came across a quote during one of my Pinterest-binges that lends itself really well to this situation:"Why settle for average when amazing is attainable?"

 

So while somewhere around 2% is often considered a healthy conversion rate, the businesses that are really going to stand out are the ones that refuse to settle. To help inspire your business to rise up, we've put together some tips aimed at turning a good conversion rate into a great conversion rate....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 3, 2:36 AM

Useful tips aimed at turning a good conversion rate into a great conversion rate.

Marco Favero's curator insight, March 3, 3:44 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The importance of storytelling for business change, social change

The importance of storytelling for business change, social change | Digital Brand Marketing | Scoop.it

“A new world requires new stories, but people will only listen to them when they themselves are included in the storyline.”


Via Karen Dietz
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Karen Dietz's curator insight, March 3, 10:28 AM

What a thoughtful, rich, and informative article this is! Yes, it's about what needs to happen in storytelling for social change to happen. But the author, Simon Hodges in the UK, makes a strong case that the same points apply to business as well.


In fact, they apply to anyone who desires to inspire people to make a change. Any leader, marketer, brander, or social change activist will be better equipped to use stories to advance business or a cause after reading this. This is because the author doesn't focus on plot, characters, emotions or other story mechanics -- but on precious story dynamics instead.


This is a must read, IMHO.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from UX Design : user experience and design thinking
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Mystical guidelines for creating great user experiences

Mystical guidelines for creating great user experiences | Digital Brand Marketing | Scoop.it
The Jewish Torah teaches that the Creator created our world through ten utterances--for example, "let there be light." The Jewish mystical tradition explains that these utterances correspond with t...

Via Mario K. Sakata, Michael Allenberg, yannick grenzinger
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Rescooped by Os Ishmael from digital marketing strategy
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8 Advanced Trends In Social And Digital Marketing (Infographic)

8 Advanced Trends In Social And Digital Marketing (Infographic) | Digital Brand Marketing | Scoop.it

Consider yourself something of an expert in digital marketing? Think you already know SMM trends a year out?

Then I’ve got a challenge for you.

Take a look at Signal’s new infographic, “The 8 Biggest Digital Marketing Trends in 2015,” to see a list of advanced digital marketing trends that may surprise you. I’ve shared the entire infographic at the bottom of this post. Below are the standout insights that every expert or would-be expert should know for 2015…

Essential Knowledge: Digital Marketing Trends In 2015


Via Russ Merz, Ph.D., Charles Mungai, malek
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Russ Merz, Ph.D.'s curator insight, January 29, 2:29 PM

How many of these #digitalmarketing trends are you ready to act on in 2015?

Sue Walsh's curator insight, January 29, 8:22 PM

Well worth checking out this article. Logical but also a good stocktake on what you are actually using (or not).

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Info, Knowledge, Wisdom: How Storytelling Works

Info, Knowledge, Wisdom: How Storytelling Works | Digital Brand Marketing | Scoop.it
Thoughts on navigating the open sea of knowledge.

For my part in the 2014 Future of Storytelling Summit, I had the pleasure of collaborat

Via Karen Dietz
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Karen Dietz's curator insight, March 2, 12:11 PM

Maria Popova of Brainpickings @brainpicker just posted this about the role and function of storytelling in our lives (and business) and it is awesome. What a great way to begin the week!


Popova has made a 4.34 minute animated video essay to go along with her post. In the blog and video she talks about the difference between information, knowledge and wisdom. Turns out storytelling is what converts information into knowledge that then turns into wisdom.


Read the article and watch the video to understand what she means by information, knowledge, and wisdom. And to discover how storytelling fits in. People are starved for knowledge and wisdom is often overlooked. When companies/nonprofits feed the hunger for both, growth happens.


BTW -- everyone carries nuggets of wisdom within them. Storytelling is how we access that wisdom and share it with others. In turn we discover the wisdom others carry by listening to their stories. In that way all of our wisdom grows. This applies to business as well as personal life. What wisdom are you carrying?


Right on Maria -- great post. Story on everyone!


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 


Iñigo cifuentes's curator insight, March 2, 5:22 PM

Why are we here?

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The Role Of Brand Journalism In The Modern Marketing Mix

The Role Of Brand Journalism In The Modern Marketing Mix | Digital Brand Marketing | Scoop.it
The Role Of Brand Journalism In The Modern Marketing Mix written by @matjohnston of @applause http://t.co/BhB1DjjcEJ via @cmo_com

Via brandinmind
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