Digital Brand Mar...
Follow
Find
4.8K views | +20 today
 
Scooped by Os Ishmael
onto Digital Brand Marketing
Scoop.it!

Why You Should Steal Content | Jeffbullas's Blog

Why You Should Steal Content | Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
Content creation has become one of the major challenges for social media marketers and online publishers. Bloggers face this obstacle every day. It is also a path of resistance to writing or even starting a blog.
more...
No comment yet.
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

5 Essential Types of Social Proof (and the Psychology Behind Them)

5 Essential Types of Social Proof (and the Psychology Behind Them) | Digital Brand Marketing | Scoop.it

You’re walking along a busy sidewalk, dodging passersby, when a small group of people catches your eye. They’re standing in the middle of the path, heads tilted back in unison, staring at the sky.

 

You look, but you can’t see anything. Still, the crowd stares. You stand with them, searching for the source of their fixation. The crowd grows around you, and soon dozens of people are staring wordlessly into the sky.

 

Believe it or not, this is a real-life study conducted in 1969 by psychologist Stanley Milgram. A small group of people staring silently into an empty sky was influential enough to cause 80% of passersby to copy their actions, without any reason for doing so.

 

The Power of Social Proof

 

This is the power of social proof: our innate psychological tendency to use the wisdom of the crowd to influence our own decisions....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, Today, 2:26 AM

Exploring the social media possibilities of social proof.

Marco Favero's curator insight, Today, 3:44 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

All Industries Are Rushing Towards Mobile

All Industries Are Rushing Towards Mobile | Digital Brand Marketing | Scoop.it
All Industries Are Rushing Towards MobileMarch 02, 2015If you have a website, you definitely want it to open up well on mobile, and you should even go beyond mobile browsing when it comes to your loyal clients.

Via malek
more...
No comment yet.
Rescooped by Os Ishmael from Ecom Revolution
Scoop.it!

Marketing Channels Infographic via @Conductor

Marketing Channels Infographic via @Conductor | Digital Brand Marketing | Scoop.it

There's some great data out there on marketing channel ROI. This infographic pulls together industry studies and surveys on how marketing channels compare.

Marty Note
Somewhat disingenuous to separate channels like this. Everything is everything now and that means results in one channel are influencd in many ways by other channels. That is an important caveat for the "all or nothing" crowd who may read these results thinking they can reduce or eliminate commitment to social or PPC.

Yeah we wouldn't do that.  Your site is MODELED and substantial changes to any part of your current model could take down all the dominoes. That doesn't mean this knowledge isn't important though your results may be different. Knowing what channel is contributing profit and what channel is contributing traffic allows you to invest in the blend. Remember it is the blend that wins so don't go cutting off your nose to spite your website.


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Getting Twitter right: how to perfect your business tweeting strategy

Getting Twitter right: how to perfect your business tweeting strategy | Digital Brand Marketing | Scoop.it

Twitter is only the second social network to truly stick fast. It has evolved since its inception to house photographs and other media, and successfully monetised itself without driving loyal users away. Crucially it has remained free at the point of use.

 

We have reached the stage whereby companies must add ‘a Twitter feed’ to their increasing list of things to do, on top of the phone number, website, contact email and Facebook page.

 

This important background explains why certain brands and businesses have opted not to have a Twitter feed. To leap on every social media bandwagon could turn out to be a waste of time. However, given Twitter’s huge success relative to other platforms, it also shows prioritising Twitter is essential for brands if they are to successfully engage audiences....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, March 2, 2:34 AM

Social media is very much an evolving phenomenon. New forms of communication and ways of making connections arise frequently in the digital space. Occasionally one of them sticks – think Facebook, Twitter, Instagram and Pinterest.

Marco Favero's curator insight, March 2, 3:45 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

The Essential Guide to Using Mobile Messaging Apps in Your Marketing

The Essential Guide to Using Mobile Messaging Apps in Your Marketing | Digital Brand Marketing | Scoop.it
Learn how WhatsApp, Kik, Snapchat, and other social mobile messaging services are changing the marketing landscape.

Via malek
more...
No comment yet.
Rescooped by Os Ishmael from Digital Content Marketing
Scoop.it!

How Cards Are Quietly Transforming The Web

How Cards Are Quietly Transforming The Web | Digital Brand Marketing | Scoop.it
 Nearly three hours a day. That’s the average amount of time you and I spent on our phones every day in 2014. Our dependency on mobile devices for information has forced the design of the web to change.

Via brandinmind
more...
No comment yet.
Rescooped by Os Ishmael from Modern Marketer
Scoop.it!

7 new social media apps that could rival Instagram, Snapchat, Vine & Pinterest in 2015

7 new social media apps that could rival Instagram, Snapchat, Vine & Pinterest in 2015 | Digital Brand Marketing | Scoop.it
We investigate 7 apps that could be the next Instagram, Snapchat or Vine – plus a bonus social network that pays you for posting.Source: www.pcadvisor.co.ukAshleigh Allsopp presents 7 new soc...

Via The Fish Firm
more...
No comment yet.
Rescooped by Os Ishmael from Business in a Social Media World
Scoop.it!

6 Big Misconceptions Most of Us Have About Personal Branding Online

6 Big Misconceptions Most of Us Have About Personal Branding Online | Digital Brand Marketing | Scoop.it

Like Joanne Tombrakos, I see a lot of misconceptions about personal branding. According to some, only LinkedIn matters. Twitter and Facebook are just for fun, Google+ is a ghost town, and Pinterest is just useful if you need to find a good recipe or ideas to redecorate your home.


The truth of the matter is that people WILL Google you. Employers will look at your Tweets and Facebook posts to determine if you are a potential fit. And we all know what happens to the brands that refuse to be human.

 

Adding a little slice of who you are as a person is what differentiates you from the noise. I am not suggesting sharing pictures of you dancing on a bar stool - unless that happens to be what you do for a living - but I am suggesting your profile sounds like and looks like you and gives me something beyond a list of job skills.

 

An interesting article! Read it at http://www.huffingtonpost.com/joanne-tombrakos/6-big-misconceptions-peop_b_6781046.html ;

 

-----------------

 

Cendrine Marrouat


Via Cendrine Marrouat - SocialMediaSlant.com
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Why Your Blog Is Not Adding Business Value, and What You Can Do About It

Why Your Blog Is Not Adding Business Value, and What You Can Do About It | Digital Brand Marketing | Scoop.it
Although blogging is an effective marketing, branding, and sales channel, businesses don't make effective and efficient use of it. In fact, most corporate blogs add little real business value.

Via malek
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

How to Use Video to Drive Phenomenally Better Content Marketing Results

How to Use Video to Drive Phenomenally Better Content Marketing Results | Digital Brand Marketing | Scoop.it
You’re not creating ads for interstate billboards, nor are you sticking your logo on the side of a sports arena. And you’re not really in the business of creating high-level brand awareness through video, either.
This is content marketing. You’re all about producing high-quality content assets on an ongoing basis to attract, engage, and convert your audience.
The more you can get your content to support other content assets, the greater your impact. Which is why using video as...

Via malek
more...
No comment yet.
Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

The Ultimate Lifecycle Email Marketing Guide

The Ultimate Lifecycle Email Marketing Guide | Digital Brand Marketing | Scoop.it

Lifecycle marketing is driven primarily by strong email marketing campaigns. Here are some examples to get you started.


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

4 Biggest Impacts User-Generated Content Has On Social | DEG

4 Biggest Impacts User-Generated Content Has On Social | DEG | Digital Brand Marketing | Scoop.it

Word of mouth used to be the most valuable form of a referral. With92 percent of consumers trusting the recommendations of family and friends over ads of any kind, brands were scrambling to figure out how to get these referrals. As it turns out, it wasn’t as difficult as they thought. Through user-generated content, consumers are excited to share about brands they love.

 

User-generated content is media created by users of a good or service. This comes in the form of Instagram posts, Facebook comments, website reviews and blog posts, tweets, and more. Generally, the motivation behind UGC is simply to share your opinion about the brand, product, or service you have consumed....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 28, 10:15 AM

Through user-generated content, consumers are excited to share about brands they love. Here's four impacts UGC has on social media.

Rescooped by Os Ishmael from UX Design : user experience and design thinking
Scoop.it!

Design Principles: Dominance, Focal Points And Hierarchy - Smashing Magazine

Design Principles: Dominance, Focal Points And Hierarchy - Smashing Magazine | Digital Brand Marketing | Scoop.it
In this fifth post in a series on design principles, Steven Bradley discusses why dominance, focal points and hierarchy are all important design factors to consider in your design projects.

Via yannick grenzinger
more...
Romain MAZUIR's curator insight, March 2, 3:20 PM

Design Principles: Dominance, Focal Points And Hierarchy #H2MWP

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

What Is a Good Landing Page Conversion Rate?

What Is a Good Landing Page Conversion Rate? | Digital Brand Marketing | Scoop.it

I recently came across a quote during one of my Pinterest-binges that lends itself really well to this situation:"Why settle for average when amazing is attainable?"

 

So while somewhere around 2% is often considered a healthy conversion rate, the businesses that are really going to stand out are the ones that refuse to settle. To help inspire your business to rise up, we've put together some tips aimed at turning a good conversion rate into a great conversion rate....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, Today, 2:36 AM

Useful tips aimed at turning a good conversion rate into a great conversion rate.

Marco Favero's curator insight, Today, 3:44 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

The importance of storytelling for business change, social change

The importance of storytelling for business change, social change | Digital Brand Marketing | Scoop.it

“A new world requires new stories, but people will only listen to them when they themselves are included in the storyline.”


Via Karen Dietz
more...
Karen Dietz's curator insight, Today, 10:28 AM

What a thoughtful, rich, and informative article this is! Yes, it's about what needs to happen in storytelling for social change to happen. But the author, Simon Hodges in the UK, makes a strong case that the same points apply to business as well.


In fact, they apply to anyone who desires to inspire people to make a change. Any leader, marketer, brander, or social change activist will be better equipped to use stories to advance business or a cause after reading this. This is because the author doesn't focus on plot, characters, emotions or other story mechanics -- but on precious story dynamics instead.


This is a must read, IMHO.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from UX Design : user experience and design thinking
Scoop.it!

Mystical guidelines for creating great user experiences

Mystical guidelines for creating great user experiences | Digital Brand Marketing | Scoop.it
The Jewish Torah teaches that the Creator created our world through ten utterances--for example, "let there be light." The Jewish mystical tradition explains that these utterances correspond with t...

Via Mario K. Sakata, Michael Allenberg, yannick grenzinger
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

8 Advanced Trends In Social And Digital Marketing (Infographic)

8 Advanced Trends In Social And Digital Marketing (Infographic) | Digital Brand Marketing | Scoop.it

Consider yourself something of an expert in digital marketing? Think you already know SMM trends a year out?

Then I’ve got a challenge for you.

Take a look at Signal’s new infographic, “The 8 Biggest Digital Marketing Trends in 2015,” to see a list of advanced digital marketing trends that may surprise you. I’ve shared the entire infographic at the bottom of this post. Below are the standout insights that every expert or would-be expert should know for 2015…

Essential Knowledge: Digital Marketing Trends In 2015


Via Russ Merz, Ph.D., Charles Mungai, malek
more...
Russ Merz, Ph.D.'s curator insight, January 29, 2:29 PM

How many of these #digitalmarketing trends are you ready to act on in 2015?

Sue Walsh's curator insight, January 29, 8:22 PM

Well worth checking out this article. Logical but also a good stocktake on what you are actually using (or not).

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

Info, Knowledge, Wisdom: How Storytelling Works

Info, Knowledge, Wisdom: How Storytelling Works | Digital Brand Marketing | Scoop.it
Thoughts on navigating the open sea of knowledge.

For my part in the 2014 Future of Storytelling Summit, I had the pleasure of collaborat

Via Karen Dietz
more...
Karen Dietz's curator insight, March 2, 12:11 PM

Maria Popova of Brainpickings @brainpicker just posted this about the role and function of storytelling in our lives (and business) and it is awesome. What a great way to begin the week!


Popova has made a 4.34 minute animated video essay to go along with her post. In the blog and video she talks about the difference between information, knowledge and wisdom. Turns out storytelling is what converts information into knowledge that then turns into wisdom.


Read the article and watch the video to understand what she means by information, knowledge, and wisdom. And to discover how storytelling fits in. People are starved for knowledge and wisdom is often overlooked. When companies/nonprofits feed the hunger for both, growth happens.


BTW -- everyone carries nuggets of wisdom within them. Storytelling is how we access that wisdom and share it with others. In turn we discover the wisdom others carry by listening to their stories. In that way all of our wisdom grows. This applies to business as well as personal life. What wisdom are you carrying?


Right on Maria -- great post. Story on everyone!


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 


Iñigo cifuentes's curator insight, March 2, 5:22 PM

Why are we here?

Rescooped by Os Ishmael from Digital Content Marketing
Scoop.it!

The Role Of Brand Journalism In The Modern Marketing Mix

The Role Of Brand Journalism In The Modern Marketing Mix | Digital Brand Marketing | Scoop.it
The Role Of Brand Journalism In The Modern Marketing Mix written by @matjohnston of @applause http://t.co/BhB1DjjcEJ via @cmo_com

Via brandinmind
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Photos Should Still Be Part of Your Facebook Strategy

Photos Should Still Be Part of Your Facebook Strategy | Digital Brand Marketing | Scoop.it
Last month, SocialBakers shared some interesting findings about how different types of Facebook Page posts have been performing in terms of organic reach.

Via John van den Brink, malek
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

How to thrive in a world of disruption | Loyalty360.org

How to thrive in a world of disruption | Loyalty360.org | Digital Brand Marketing | Scoop.it

Forrester Research said it best, “the forces of digital revolution have reached critical mass…the digital revolution threatens every incumbent firm in every industry.”  The only cure for disruption is innovation and transformation.  And yet, according to a recent study by Boston Consulting Group, 75% of business transformations fall short.v  If ever it felt like being between a rock and a hard place, it’s now. 

 

The irony is that one of the biggest causes of disruption, technology, is also one of the keys to transformation. The other big factor producing an almost constant state of disruption is the change in the way people engage with brands and interact with each other.  The popular wisdom is that this is the fault of the millennial generation.  They don’t act like their parents.  Well, that’s been true of every generation. 

 

But what is different this time is in concert with the advances of technology and the uncertainty of the economy, the age of sharing is replacing the age of coveting.  Millennials don’t need to own their own car, they can rent a Zipcar.  They’re quite happy subscribing to a service rather than outright being it....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, March 1, 3:58 AM

In a world of disruption, change is constant and shift is the watchword.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Next Generation of Content Marketing: 6 Insights About Intelligent Content

Next Generation of Content Marketing: 6 Insights About Intelligent Content | Digital Brand Marketing | Scoop.it

If you want your prospects and customers to find the information that will truly help them (and in turn make them consider you to be a valuable resource), you need to be deliberate with how you structure and tag your content. Applying intelligent content principles will help us get there. As Ann explains:It’s not just about the format. If we’re to truly make our content accessible to customers, it has to be discoverable. When you have unstructured, untagged, unintelligent content, the information you or your customer are looking for is very hard to find....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, March 1, 11:02 AM

Intelligent content is our next generation according to the Content Marketing Institute.

Brittany Monroe's curator insight, March 1, 8:50 PM

Content marketing: Applying intelligence! I love this!!

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

5 Things B2B Buyers Want Your Content To Do

5 Things B2B Buyers Want Your Content To Do | Digital Brand Marketing | Scoop.it
There’s nothing more powerful than speaking with buyers to learn what they find valuable. Discover the top five things that buyers want from your content to help them and how to craft specific messages that get you on the short list.

Via Monique Walhof, massimo facchinetti
more...
Monique Walhof's curator insight, March 1, 2:33 PM

5 things that result in content sales and marketing teams will make good use of. 

Vandana Singhal's curator insight, March 2, 6:27 AM

5 things that will help buyers make better decisions.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

7 Step Content Creation Strategy for Epic Content Marketing

7 Step Content Creation Strategy for Epic Content Marketing | Digital Brand Marketing | Scoop.it
The success of your content marketing strategy depends on the nature of your content. If your content is good and by good I mean straight out of the top drawer, it will bolster your content marketi...

Via massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

11 Responsive Web Editing Tools for Designers

11 Responsive Web Editing Tools for Designers | Digital Brand Marketing | Scoop.it

Let’s, face it – not everyone loves to code. Especially graphic designers. Graphic designers is that breed of Homo sapiens who spend their life time visualizing designs and concepts. Coding is usually a bunch of jumbled up letters for them. Many designers create breathtaking website designs but get stuck up once they get to the coding part. So here’s the good news for all you designers out there. There are software that bring your design concept to life without the hassle of having to code. And no, I’m not talking about Dreamweaver or Frontpage....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 28, 10:31 AM
Useful tools for website design without. Suitable for every level.