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Why You Should Steal Content | Jeffbullas's Blog

Why You Should Steal Content | Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
Content creation has become one of the major challenges for social media marketers and online publishers. Bloggers face this obstacle every day. It is also a path of resistance to writing or even starting a blog.
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30+ SEO tools to make your life easier - Econsultancy (blog)

30+ SEO tools to make your life easier - Econsultancy (blog) | Digital Brand Marketing | Scoop.it
With the help of some SEO experts, I've compiled a list of useful tools to help with on-site optimisation, link analysis and more.

Via Level343, massimo facchinetti
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Content Marketing Statistics That Actually Drive Action

Content Marketing Statistics That Actually Drive Action | Digital Brand Marketing | Scoop.it
Data roundups are a helpful resource when it comes to presentation day. Throw some stats on a slide deck, present it to your boss and hope that project gets approved. But how...

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5 Ways to Do Proper Competitive Research | SEJ

5 Ways to Do Proper Competitive Research | SEJ | Digital Brand Marketing | Scoop.it

Competition is your business catalyst only if you know how to approach competitive research properly. Here are a few tools and tricks that can help you.


Via Kamal Bennani, massimo facchinetti
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The Best Tools for Mobile App Prototyping

Compiling a list of tools, native apps as well as cloud-based, to help build compelling Mobile (and Desktop) App prototypes. | UXPin: UX Design & Wireframing Tools As Beautiful As Your Work, Pixate, Origami from Facebook, Framework7, and Free Web & Mobile (iOS, Android) Prototyping and UI Mockup Tool | InVision

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malek's curator insight, May 23, 2:56 PM

Most designers today create static mockups to communicate app ideas. But increasingly apps are anything but static, which means as designers we need a better tool for interaction design.

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7 Types of Content to Include in Your Strategy and Why {part 1}

7 Types of Content to Include in Your Strategy and Why {part 1} | Digital Brand Marketing | Scoop.it
Content Marketing Strategy Must-Haves | Part 1: When creating content, a good rule is to make it deep and wide. To get the full benefits of inbound marketing, you need to create shareable content.
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Marco Favero's curator insight, May 22, 8:55 AM

aggiungi la tua intuizione ...

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Content creation: 3 tips to choose the best formats for your blog (Infographic)

Content creation: 3 tips to choose the best formats for your blog (Infographic) | Digital Brand Marketing | Scoop.it
If you have followed this blog long enough, you know my stance on content creation. It has many benefits, including the ability to show off your expertise, build trust, and create advocacy. Now, before thinking of benefits, let's go back to the basics. How do you choose the best formats for your content strategy?

Via Cendrine Marrouat - SocialMediaSlant.com
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4 Powerful Ways to Value People Beyond Saying Thank You

4 Powerful Ways to Value People Beyond Saying Thank You | Digital Brand Marketing | Scoop.it
We owe it to people to respectfully set high standards and hold them accountable. Championing world-class standards is a bold way to value people; it denotes faith in their capacity for outstanding achievement, and trust in their commitment to follow through.

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, May 20, 7:48 PM


"We owe it to people to respectfully set high standards and hold them accountable. Championing world-class standards is a bold way to value people; it denotes faith in their capacity for outstanding achievement, and trust in their commitment to follow through."


This article is not just relevant for leaders interested in getting more from their employees. I feel that the author also implies that we have to listen to customers too!

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Telling Stories Differently: Activism And Engagement In The Age Of New Media

Presented on April 22, 2015 at the ICP School, this panel explores how different visual, digital storytelling tools (e.g. Instagram, Medium, multimedia platf...

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Google set to free Photos from Google+ once and for all

Google set to free Photos from Google+ once and for all | Digital Brand Marketing | Scoop.it

Google is gearing up to launch a photo-sharing site that is independent of its social network Google+, a new report suggests.


Via Kamal Bennani, Gerrit Bes, massimo facchinetti
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Start With WHERE, Not WHY In Your Stories

Start With WHERE, Not WHY In Your Stories | Digital Brand Marketing | Scoop.it

My business storytelling colleague Paul Andrew Costello shares great wisdom with us as he challenges the popular notion of "start with WHY", so rampant today in business/business storytelling circles. 


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Karen Dietz's curator insight, May 21, 12:45 PM

Paul, I couldn't agree more. WHY has it's place, but WHERE is much more powerful. I like your approach much better. 

Folks -- check out Paul's post and let's get unstuck from WHY


Click on the link above to read the entire recent thread from Worldwide Story Work group on Facebook. In the post, participant names are hyperlinked so you can check them out.


Here are the opening paragraphs:

START WITH WHERE, NOT WHY

Paul Andrew Costello The new book, all the rage is, "Start With WHY" (Simon Sinek), but Why? dare I ask?

I want to write a book in reply, titled, Don’t start with WHY, start with WHERE. Because Why assumes there is a reason, whereas more times than not, WHY is a SITUATION, not a reason. Why are police in controversy? Why are young men from minorities being targeted? Why is America still so scared of terrorism? Don't formulate some grand theory about racism or class, just go into those streets and meet those people and you understand that a thousand reasons wont do justice to the situation. 

A why question implies that people have the luxury of an answer, as if the world must always conform to cause and effect logic, or that people always have the freedom to have reasons, rather than acting out of necessity. Most human complexities are compounded by answer-denying situations and once you give an answer, its immediately wrong because there is no one answer. 


Go read the blog post for the entire conversation and what people in the biz story world really think about the notion "Start With Why".

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Content Marketing is a Balance of Curation and Creation | Marketing Technology

Content Marketing is a Balance of Curation and Creation | Marketing Technology | Digital Brand Marketing | Scoop.it

Content Marketing is a Balance of Curation and Creation by Douglas Karr on Marketing Technology

 

As we review topics on the Marketing Technology Blog to write about, we research their popularity as well as the content that’s already been published. If we believe we can update the topic and add additional details that are key to the topic – we typically take on the task of writing it ourselves. If we believe we can better illustrate the topic through images, diagrams, screenshots or even video – we’ll also take it on.

A good example of this was responsive design. We read a ton of articles out there – there was no shortage! However, when we identified that we could produce a video that explained it well, an article that pointed to its advantages, and an infographic that we could share that someone else had created… we knew we had a winner.

Our push isn’t just to write, it’s to share the best content we can develop. And if you follow the Marketing Technology Blog on Twitter, Facebook, or anywhere else, you’ll see that we share a ton of content from sites that are very much competing with us for our audience. Why? Because if we can’t do a better job explaining it, why not add value to our audience by sharing the amazing content of others?


Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, May 21, 1:47 PM

Looking for some guidance about what type of content your brand should post online? Here are some useful guidelines.

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Building a Social Video Strategy

It's a confusing world full of increasingly disparate and numerous social networks, many of which are building native video platforms, it can be really hard to…


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20 of the Best Email Marketing Tools for Small Businesses

20 of the Best Email Marketing Tools for Small Businesses | Digital Brand Marketing | Scoop.it

Social media – the undisputed king in the marketing domain... And then there’s email. Think of it as a grandparent to social media marketing. Don’t be fooled, it’s still reliable if used the right way.


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Email Marketing Plan | The 6-Step Email Marketing Game Plan

Email Marketing Plan | The 6-Step Email Marketing Game Plan | Digital Brand Marketing | Scoop.it
We'll send over a million emails in over a dozen markets --- today. Click here to get access to our ultimate guide to setting up an email marketing plan.

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Joan Stewart's curator insight, May 23, 2:58 AM

Lindsay Marder shares insights on making Email Marketing set ups, together with ideas on headers and body to entice high converting emails.

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Over-the-Top Streaming Video Services to Reach 330 Million+ Subscribers By 2019

Over-the-Top Streaming Video Services to Reach 330 Million+ Subscribers By 2019 | Digital Brand Marketing | Scoop.it

Consumer adoption of streaming video services is surging, according to a new report by Juniper Research out this morning, which finds that subscriber numbers for services like Netflix and Amazon Prime Instant Video will grow from 92.1 million in 2014 to 333.2 million global subscriptions by 2019.

 

Connected TVs and streaming media devices like Amazon’s Fire TV Stick and Chromecast will be driving this adoption, as will connected game consoles and set-top boxes that provide streaming video as pre-loaded services....

 

In contrast, the newer streaming media devices are making watching over-the-top services more accessible on the big screen of the living room TV. They not only simplify the process of getting connected, but they’re also often sold at price points so low – Chromecast is $35 and the Fire TV Stick is $39, for example – that buying a streaming media stick is almost a no-brainer for many consumers....


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Jeff Domansky's curator insight, May 23, 10:47 AM

Got video? Streaming video services are surging, according to a new research by Juniper Research.

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13 Real-World Examples of How Content Curation Can Be Monetized

Real-world examples showing how gathering, collecting, organising and adding value to existing available information can create useful and economically sustain…

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Robin Good's curator insight, May 23, 8:32 AM



If it is true that *attention* is the one of the highest valued intangible assets, whoever is capable to provide a solution that saves people time (and frustration, effort, comparing, verifying, etc.) in getting what they want / need, will likely get lots of it. 


For example, if I could save you all of the time that you would need to:
 

- find all the journalists that could cover your startup and their email
- get the full story on what is happening in a specific market sector
- choose the ideal set of free online courses to achieve a skillset 
- find easily the old, downloadable version of your favorite software 

- know which are all of the events devoted to "x" that are coming up

wouldn't you be willing to pay for it?


For some of these, I probably would.


In this slide deck from the "Art of Content Curation" event that took place this past January in Amsterdam, you can find 13 examples of websites, blogs, startups and web companies that have a created a sustainable, if not altogether profitable business, by collecting, filtering, organising, adding value and presenting in uniquely effective ways, existing information, already available online. 

If you are wondering whether it is actually possible to create an online business around the art of content curation, here are some tangible, real-world examples, that you can look at.


For each one you will find a number of screenshots and a synthetic info card summarising the service that they offer and their business model.


First shown on January 15th 2015 at the "Art of Content Curation" event in Amsterdam.  

Original slide deck: http://www.slideshare.net/RobinGood/the-business-of-content-curation-48467720 

 



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Why I'm Not A SEO #3

Why I'm Not A SEO #3 | Digital Brand Marketing | Scoop.it

Why I'm Not A SEO in 3 Parts

Why Not A SEO #1
Blue Oceans on Scenttrail Marketing 
http://www.scenttrail.com/why-im-not-an-seo/ ;

Why Not SEO #2
Used Car Salesmen LinkedIn
https://www.linkedin.com/pulse/why-im-seo-martin-marty-smith ;

Why Not SEO #3
Confusingly Similar & the Psychology of Great Web Marketers
on Curagami
http://www.curagami.com/magical-thinking/new-seo/why-im-not-a-seo-3/  ;


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Demand for How-to Content on YouTube is On the Rise

Demand for How-to Content on YouTube is On the Rise | Digital Brand Marketing | Scoop.it

According to the report:[


A]lthough we see these searches across age groups, it’s most pronounced among millennials. In fact, 67% of millennials agree that they can find a YouTube video on anything they want to learn.


Millennials aren’t the only drivers behind the increased demand for how-to content. In fact, the report notes that 91 percent of mobile users check YouTube for inspiration while working on a project. And brands are using this demand for how-to content to connect with consumers in useful and meaningful ways.


This is a key lesson for content marketers. While content marketers often talk about engaging customers with timely and relevant content, many miss the markwhen it comes to developing content that truly serves the needs of the target audience....


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Jeff Domansky's curator insight, May 22, 10:12 AM

Here's how YouTube presents a big opportunity for marketers who can provide how to videos for consumers.

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How to Promote Yourself W/out Sounding Like a Jerk

How to Promote Yourself W/out Sounding Like a Jerk | Digital Brand Marketing | Scoop.it
Be humble, and be real.

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David Hain's curator insight, May 23, 5:39 AM

This is a key balance to pull off for successful influencing and building relationship capital!

Ron McIntyre's curator insight, May 23, 9:52 AM

Excellent insights for those, like me, that struggle with self promotion. Well worth the read.

Ivon Prefontaine's curator insight, May 23, 10:21 PM

It is always hard to find the balance between too modest and too full of one's self.

 

@ivon_ehd1

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How To Make A Fairy Tale Convert : The Art Of Storytelling | Medium

How To Make A Fairy Tale Convert : The Art Of Storytelling - The Coffeelicious - Medium

"Storytelling is the art of convincing your target audience to empty their pockets for your products and services without actually giving them a sales pitch. What replaces the sales pitch in this campaign is a fairy tale that revolves around their lives and features your products every now and then showcasing how ‘useful’ they are.

 

Great stories always begin with a hook, making a promise to the reader that reading it is going to be worth their time (and money). The first and foremost thing to do post setting the hook, is to make your customer the hero of the story!

 

Then you can walk in all the elves and miscellaneous fancies to keep him hooked; no matter which character you use, ensure that is relatable to the reader and not you.


No matter how long your story is, the one thing that will keep your readers going is the crown prize that is being promised or suggested through the tale. The next step is to just make sure your story has a happy ending that is in sync with what has been filled in by your audience previously via feedbacks, polls and other interactions.

Remember, everyone loves a happily ever after!"

 

Read the full article to find out more about these tips to keep in mind when you tell your own fairy tale:

Don’t be Cruella — just quit the show off!Don’t run on Cinderella’s time — make it last!Don’t be a bore — what if the shoe never got lost?Don’t go haywire — stick to a theme!Don’t add to their grief — make it a happy ending!Don’t make the ending a definite one — keep them wanting more!
Via Kim Zinke (aka Gimli Goose), massimo facchinetti
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Kim Zinke (aka Gimli Goose)'s curator insight, May 21, 1:29 AM

There's some good references and visuals in the article - Pixar's 22 rules, the hero's journey, and storytelling TED style.

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Top Emerging Trends in Digital Marketing - Smarter With Gartner

Top Emerging Trends in Digital Marketing - Smarter With Gartner | Digital Brand Marketing | Scoop.it

These tends are rising to the peak of inflated expectations and will reach the plateau of productivity in less than five years:Real-time marketing. This moves in customer time as consumers create links to each other and to brands.Quantified self. This includes IoT, wearable computing and is estimated to be a $5B market in less than 2 years.Digital marketing hubs. These hubs assemble all the data together to be used across the organization and in real-time.Multichannel attribution. This set of techniques link specific actions marketers take to consumer actions.Content marketing. Marketers need to build a content marketing supply chain and determine how to create, curate and cultivate content.Responsive design. This is especially important across mobile and after Google’s new mobile friendly search policy....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, May 21, 1:57 AM
Gartner highlights top emerging trends in digital marketing. Marketers must-read. 10 / 10
Marco Favero's curator insight, May 21, 4:53 AM

aggiungi la tua intuizione ...

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Product Development done smart - case study with Microsoft How-Old - JulienRio.com

Product Development done smart - case study with Microsoft How-Old - JulienRio.com | Digital Brand Marketing | Scoop.it
Have you tried How-Old.net yet? If not, most of your contacts certainly have! But what is hidden behind this viral concept? Product development and data collection done smart with Microsoft.

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4 Elements to Drive Lead Generation with Marketing Automation | Marketing Technology

4 Elements to Drive Lead Generation with Marketing Automation | Marketing Technology | Digital Brand Marketing | Scoop.it
4 Elements to Drive Lead Generation with Marketing Automation by Douglas Karr on Marketing Technology

Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, May 21, 2:00 PM

Do you know how to generate leads with#marketingautomation  ? Here is a review of the four essential elements.

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SEO: How to Optimize Knowledge Graph for Your Brand

SEO: How to Optimize Knowledge Graph for Your Brand | Digital Brand Marketing | Scoop.it

The Knowledge Graph is like a free billboard on Google’s search results. Maximizing the real estate your Knowledge Graph occupies will further dominate search results when customers search for your brand.

 


Via Kamal Bennani, massimo facchinetti
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Marco Favero's curator insight, May 21, 5:18 PM

aggiungi la tua intuizione ...

Peter Graham's curator insight, May 21, 7:05 PM

Now, this is interesting and worth a look.

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How to Boost Your Startup’s Growth with Facebook Ads: 6 Killer Strategies

How to Boost Your Startup’s Growth with Facebook Ads: 6 Killer Strategies | Digital Brand Marketing | Scoop.it

Oh I bet you’ll agree: Growing a startup is exciting. You’re building a product that’s going to help people live a more fulfilled life; achieve goals, be more productive, grow a business or accomplish anything else they’ve set themselves to.


Via Pedro Da Silva
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