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Why You Should Steal Content | Jeffbullas's Blog

Why You Should Steal Content | Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
Content creation has become one of the major challenges for social media marketers and online publishers. Bloggers face this obstacle every day. It is also a path of resistance to writing or even starting a blog.
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6 PR Strategies Guaranteed to Increase Business Visibility

6 PR Strategies Guaranteed to Increase Business Visibility | Digital Brand Marketing | Scoop.it
When you think about promoting a business one of the first things that traditionally comes to mind is the media.  After all, who doesn’t want to see their product or business featured in the pages...

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malek's curator insight, January 24, 6:21 PM

PR makes the world go around

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Data Is Clear: To Be Effective at Content Marketing, Have a Documented Strategy

Data Is Clear: To Be Effective at Content Marketing, Have a Documented Strategy | Digital Brand Marketing | Scoop.it
Talk is cheap. So it should come as no surprise that when it comes to content marketing strategy, simply talking about it is not enough.

That is the big takeaway from the 2015 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs, sponsored by our own Rainmaker Platform.

According to the study, only 39 percent of B2B small business marketers have a documented content marketing strategy. The rest either have a strategy that they have only talked about (47 percent), have no strategy at all (12 percent), or are unsure (1 percent).

Here’s why this matters …

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Start Building Social Media Brand Advocates - Here's How | JUST™ Creative

Start Building Social Media Brand Advocates - Here's How | JUST™ Creative | Digital Brand Marketing | Scoop.it

There have been several studies that show statistical proof that consumer advocates work. A study from the Wharton School of Business, R&G Technologies, and McKinsey all revealed the benefits of consumer advocates:

Consumer advocacy reduces the cost for acquiring new customers.A referred customer has a 16% higher life-time value.Referral leads convert about 30% better than leads from other channels.Referral leads take less time to actually convert. (Less decision time on the part of the referred customers.)Word of mouth is behind 20% – 50% of all purchasing decisions....
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Jeff Domansky's curator insight, Today, 1:03 PM

Powerful influence for marketers when approached strategically.

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Why good storytelling helps you design great products

Why good storytelling helps you design great products | Digital Brand Marketing | Scoop.it

“It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.”


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Mapping your User Journey

Mapping your User Journey | Digital Brand Marketing | Scoop.it
Deliver value quicker by knowing what your users want to accomplish.

Via Fred Zimny, Edward Chenard, malek
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24 Ways To Power-Up Your Social Channels In Under 24 Hours - SocialBro

24 Ways To Power-Up Your Social Channels In Under 24 Hours - SocialBro | Digital Brand Marketing | Scoop.it
24 quick tips to sharpen your social media pages in under 24 hours, includes Twitter, Facebook, Pinterest & more. Improve your profiles in seconds!

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malek's curator insight, January 24, 6:01 PM

7. Try A New Tool
1 Minute, 17 Seconds

Social media tools can save time, improve results, and help you carry out a multitude of tasks better than before. 

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When to Sell with Data, When to Appeal to Emotions Figured Out

When to Sell with Data, When to Appeal to Emotions Figured Out | Digital Brand Marketing | Scoop.it
Most of our purchase decisions take place unconsciously.

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Karen Dietz's curator insight, January 27, 3:36 PM

Congrats to biz story colleague Michael Harris -- who does great work in story and sales -- for getting this article published by HBR. It's all about when to share a story and when to share data. Important to know!


I really like the research Harris shares, and it adds to our knowledge about how much data to share with people and still stay effective.


Enjoy this easy to read piece, add the research to your repertoire, and build this strategy into your biz story toolkit.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Demystifying SEO with experiments

Demystifying SEO with experiments | Digital Brand Marketing | Scoop.it
Demystifying SEO with experiments
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Why Courage Is More Important Than Creativity

Why Courage Is More Important Than Creativity | Digital Brand Marketing | Scoop.it
There is no way around this fact: innovation entails tough sacrifices in often drastic circumstances. It's harder to stop doing old things than it is to start doing new things.

Via Rona Lewis, massimo facchinetti
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Rona Lewis's curator insight, January 27, 1:27 PM

Necessity is the mother of invention, after all!

 

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Getting Your Team Thinking Differently About the Future: Avoiding Narrative Fallacy

Getting Your Team Thinking Differently About the Future: Avoiding Narrative Fallacy | Digital Brand Marketing | Scoop.it
Thinking about the future is hard, mainly because we are glued to the present.

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Karen Dietz's curator insight, January 26, 12:48 PM

ARTICLE LINK: https://hbr.org/2015/01/an-exercise-to-get-your-team-thinking-differently-about-the-future


This post by Leonard Fuld for HBR is both interesting and problematic. I am always on the hunt for good articles about creating future stories -- because they are not easy to do.


So this one caught my eye. Fuld describes a team who used a technique for scenario planning from Daniel Kahneman, the Nobel Prize-winning economist and author of Thinking, Fast and Slow. Kahneman uses a technique that promises to avoid "narrative fallacy" -- seeing the future as merely a slight variation of yesterday. 


I was having a wonderful conversation last Friday with Alan Briskin, author of Collective Wisdom, where he was sharing with me some brain research. It's been documented that humans are terrible at forecasting into the future because of cognitive and emotional biases (how I will feel in the future: "if I'm successful in business all my problems will be solved"), plus projection bias (projecting my current state of mind into the future and onto others: "my boss will never change"). Yet neuroscience researchers are finding that mindfulness, "walk a mile in my shoes" stories creating empathy between people, and the quality of storytelling might  help us overcome these barriers.


HEADS UP: Future stories help us communicate about the future we are deliberately and consciously creating. Scenario planning is a process for uncovering hidden risks and better planning for the future.


So you can see why I was interested in Kahneman's process for avoiding those biases and "narrative fallacy". It is hard to think about the future and craft stories about what we are creating/or what we can plan for that aren't pie-in-the-sky junk or totally miss the mark.


Here is where the article disappoints, however. The actual technique is never shared so we don't really know how to avoid "narrative fallacy". Bummer. The article instead focuses on the scenarios and implications the group came up with.


Bottom line: this is an interesting development in "future story" that we need to know about, but we are not out of the woods yet. Hopefully really good techniques for avoiding our biases and learning how to use story processes to create effective future stories of all types will continue to emerge.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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The New Era of the Hybrid Marketer

The New Era of the Hybrid Marketer | Digital Brand Marketing | Scoop.it

Being a one-dimensional marketer is not a good way to get ahead. Today’s successful marketers are hybrids. We integrate old and new channels into one overall marketing strategy. Learn what you need to know to be a good hybrid marketer.


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9 Pillars of Customer Retention via @WindsorCircle

9 Pillars of Customer Retention via @WindsorCircle | Digital Brand Marketing | Scoop.it

9 Pillars of Customer Retention Include

Know Your Customers

 

 Get Connected


Thank Your Customers

 

 Amaze Your Best Customers

 

 Help Your Customers Buy More

 

 Save Your Churning Customers

 

 Create Evangelists

 

 Listen to Your Customers

 

 Acquire Retainable Customers

 

Marty Note
Great post and we love #3 - THANKING customers. Often over looked or done badly there are a lot of cool ways to think customers now such as:

* Follow them BACK!

* Curate their content into your social streams.
* Link to them.
* Share their content about you (with permission and attribution).

The social web creates many new ways to say THANKS other than  boring auto-response.

 

 


Via Martin (Marty) Smith
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Why #H2H Broke Twitter

Why #H2H Broke Twitter | Digital Brand Marketing | Scoop.it

A year ago Bryan Kramer coined the term “There is no more B2B or B2C. It’s H2H: Human to Human” and accompanied it with the now infamous #H2H hashtag. It was truly amazing to see how this very simple concept caught on like wildfire. In fact H2H was just named as the business term most likely to “catch on” in 2015 so move over “disruption”!

 

The revolutionary nature of this term is in its simplicity and relatability. It’s so easy to get caught up in Corporate-Speak where everyone becomes a labeled statistic or grouped into acronyms. Before long your strategy can begin to look like a nighmarish algebra problem.ROI of B2C= X per month where C= GenZ and B=Electronics Products. Solve for X...


Via Jeff Domansky, malek
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Julie Rescourio's curator insight, January 25, 4:09 AM

On l'oublie trop souvent !

The Agile Monks's curator insight, January 25, 3:43 PM

First off H2H - yes, it catching on would be nice - as was is really sad is that we have lost the concept of a HUMAN BEING for so long, that it has been a downfall for many industries. CRM - what relationship?  If all you are doing is using it to SELL MORE. Customer Service and Support and Tech Support - where is the HUMAN factor in so much of what companies are doing to systematize and "technofy", rather than realizing that the Service and Support comes from the HUMAN being - both the Human in the Customer and the Human in the Service Provider. We need to remember that the HUMAN SPIRIT and it's desire to make a difference, to be different, and to serve a purpose, will always trump the business and the consumerism.  Let us be US and let US be the humanity and the love and the divine spark that exists in each of US.  We can then be the people we hopefully want and desire to be. Serve other first and foremost, and ultimately you shall be served.  Long live the HUMAN. :)

Caroline B. Neblett's comment, January 26, 8:53 AM
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Where Is Your Company Telling Meaningful Stories?

Where Is Your Company Telling Meaningful Stories? | Digital Brand Marketing | Scoop.it

“Authentic storytelling in the workplace (and outside of it in social media channels) is an amazing way to impact talent strategies. It’s part science: apparently, we respond to storytelling with a change in brain chemistry.”


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Karen Dietz's curator insight, Today, 10:20 AM
This is a quick article identifying some of the best high-leverage places to be sharing stories within a company. Yes, marketing is eventually mentioned, but other areas are tackled first. Like attracting and retaining talent.Read the article for specific insights and start thinking about ways to expand your story efforts for bigger results.
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Storytelling in a Digital Age: A Conversation between Al Gore and Brian Grazer

Storytelling in a Digital Age: A Conversation between Al Gore and Brian Grazer | Digital Brand Marketing | Scoop.it
At a recent KPCB event in Los Angeles, former Vice President and KPCB partner Al Gore interviewed film and television producer Brian Grazer on what it’s like to be a storyteller in the digital age. How has YouTube changed talent scouting? How does entertainment content spread across platforms? Al Gore and Brian Grazer tackle these and many more questions in a conversation about the new era of entertainment and media.

 


Via Soraia Ferreira, mirmilla
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The 7 Best Resources for Social Media Marketing

The 7 Best Resources for Social Media Marketing | Digital Brand Marketing | Scoop.it
We live in an increasingly globalized age and knowing the difference between a Like or a Follower can be a defining factor in a company’s success. So how do you as an online marketing company, soci…

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2015 Design Trend to Watch: Responsive Storytelling

2015 Design Trend to Watch: Responsive Storytelling | Digital Brand Marketing | Scoop.it

We’ve spent a lot of time here at Propoint thinking about the new year and what it means for the world of information presentation, visualization, and design.


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How to Work with Journalists by Adapting Your Media Strategies

How to Work with Journalists by Adapting Your Media Strategies | Digital Brand Marketing | Scoop.it

Journalism and media relations is ever-changing in the age of social news consumption. Understanding and adapting to the changing social landscape helps brands and public relations pros work more efficiently with journalists, which can establish and strengthen relationships with them.


The Edelman Media Network teamed with NewsWhip and Muck Rack to study news consumption in the age of social media. The study uncovered how journalists are adapting and how 76 percent of them feel more pressure to think about their story’s potential to get shared on social platforms.


The study took a deep dive into what ingredients made news stories social in 2014 across five sectors to better understand how media strategies must adapt....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 27, 5:29 AM

Here's how to adapt your media relations strategies in a social mèdia impacted world.

aderito bie's curator insight, January 27, 9:42 AM

adicionar a sua visão ...

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Stories: What Sinks Organizational Change Infographic

Stories: What Sinks Organizational Change Infographic | Digital Brand Marketing | Scoop.it

Some aspects of organizational culture are visible on the surface, like the tip of an iceberg, while others are implicit and submerged within the organization. Because these ingrained assumptions are tacit and below the surface, they are not easy to see or deal with, although they affect everything the organization does.


Via Vicki Kossoff @ The Learning Factor, Karen Dietz
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Patricia D. Sadar - Leadership Strength Coach's curator insight, January 27, 9:14 AM

Insightful article!

 

As an HR Professional I have been on all sides of change:  As the person leading change initiatives inside the organization, as an external consultant partnering with senior leaders to execute change, and as the recipient of change inside the organization.

 

What I know to be true is this:  Long are the days when we would say to ourselves..."once this change initiative is complete, things will go back to normal."  The reality is we are living in a VUCA environment. (Volatile, Uncertain, Complex, and Ambiguous)  Change is the new normal, and we as leaders are tasked with communicating effectively and connecting the dots for our organization.

 

It was always important for the entire team to understand where we are now, where we want to be, and what we as an organization need to do to get there.  Once we confirmed our shared goals & confirmed roles, it was important that everyone understood the why -- the business reasons for the change and we all had the same picture of what success looked like with KPIs.

 

I would ask 3 quesions to adjust my change lens before planning or communications began:

In order for this change to be effective...

1.  What do we as leaders need to know?

2.  What do we need to do?

3.  How do we need to be?

 

Then repeat these 3 questions for our staff?

1.  What does our staff need to know? Is there anything that they need to learn, unlearn, or re-learn? Why should they care?

2.  What are we asking our staff to do as a result of this change?

3.  How do we want our staff to be?

 

Hope this article, and my humble opinion added value to you as a leader. 

---If you have any questions, comments, or best practices about culture, change, or leadership…I am on it!  My goal is to share thoughts, tools, and inspiration to help you leverage your strengths, and achieve your goals!  Walt Disney said, "Whatever we have accomplished has been because other people have helped  us."  So don't be afraid to ask for help...that is what I am here for!

 

Until next time...PS - Live on Purpose!

 

Trish

Strengths Leadership Coach

Karen Dietz's curator insight, January 27, 12:39 PM

Gotta love this. Here's an infographic that takes a lot of the mystery out of why change efforts fail. This particular piece is about organizations, but it applies to any size business, and even to personal change.


Look at where stories sit: they are the biggest factor, just a hair above feelings. Now look at where shared values are -- near the top of the iceberg. Yet how often are we told with stories to tell ones that focus on shared values? Lots! So -- bzzzzzzz (buzzer sound) -- wrong answer. Or "give folks a vision and share stories about the 'why' behind it". Hear that buzzer again.


OK -- what this infographic is telling us that we've got to go deeper into the underbelly of the iceberg. In other words, listen for the stories people are telling and identify those deep emotions to understand what they really mean. This leads to understanding unwritten rules and behavior norms. Then start working on shifting the stories of "how we do things around here". Keep working up the chart.


Want personal change? Here's the process.


No question -- it's hard work and not easy. But at least this offers a clear road map. Keep it handy.


Many thanks to fellow curator icki Kossoff @ The Learning Factor for originally finding and sharing this piece.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 



Ian Berry's curator insight, Today, 12:17 AM

Good insights into what needs to be addressed to co-create a great culture

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4 surprising storytelling lessons marketers can learn from Howard Stern

4 surprising storytelling lessons marketers can learn from Howard Stern | Digital Brand Marketing | Scoop.it
Marketers can take away some strong tips from the self-proclaimed King of All Media.

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How Lidl used storytelling to alter the brand's perception - Econsultancy (blog)

One of the big news stories in UK retail last year was the massive growth of discount grocery stores Lidl and Aldi.

Via brandinmind, massimo facchinetti
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9 Content Marketing Hacks to Help You Thrive in 2015

9 Content Marketing Hacks to Help You Thrive in 2015 | Digital Brand Marketing | Scoop.it
The idea of content marketing can be daunting. Being responsible for creating high quality content that actively engages your customers and prospects can sometimes seem overwhelming. But there’s hope! Here are nine content marketing hacks to ease the burden and help you excel.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, malek
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Leanne Cohens's curator insight, January 26, 11:37 PM

The first three steps are essential:  Create a strategy, Use an editorial calendar, Curate others content!

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Going Visual: The Rise of Pinterest & Messaging Apps

Going Visual: The Rise of Pinterest & Messaging Apps | Digital Brand Marketing | Scoop.it
As visual platforms and messaging apps continue transforming the social media landscape, businesses find themselves forced to adapt to their markets.

Via Cendrine Marrouat - www.socialmediaslant.com
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Upcoming trends for organic marketing in 2015

Upcoming trends for organic marketing in 2015 was presented at the first #searchlondon event of 2015. This deck is to help people understand what happened in 2…


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Where To Find Hundreds Of Publicity Leads (All For Free)

Where To Find Hundreds Of Publicity Leads (All For Free) | Digital Brand Marketing | Scoop.it
Publicity leads can be an author's ticket to publicity and more media opportunities which can help you gain wider exposure and sell more books.

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, January 26, 6:18 PM

Great resources if you are looking to increase exposure for your work!