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Why You Should Steal Content | Jeffbullas's Blog

Why You Should Steal Content | Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
Content creation has become one of the major challenges for social media marketers and online publishers. Bloggers face this obstacle every day. It is also a path of resistance to writing or even starting a blog.
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Convergence of Content Marketing and Social Media Is Here

Convergence of Content Marketing and Social Media Is Here | Digital Brand Marketing | Scoop.it

I have been under the impression for quite a while that eventually one of the large content marketing platforms - Kapost, NewsCred, Percolate, Contently - will develop social media capabilities and try to become the ultimate content marketing meets social media stack. I believe that to be the case.

 

However, a very interesting announcement from Sprinklr, which is certainly one of the leaders in enterprise social media software.

 

Sprinklr has rolled out its own content marketing suite, including calendaring, the ability to surface topics, and the ability to build out real-time newsrooms. A lot of the tools and technologies that the content marketing platforms have, Sprinklr is now trying to build into their software offering....


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 12:57 AM

Are we finally at the convergence of content marketing and social media software? Jay Baer answers.

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Marketing via Periscope and Meerkat (Infographic)

Marketing via Periscope and Meerkat (Infographic) | Digital Brand Marketing | Scoop.it
How can marketers incorporate live-streaming applications Periscope and Meerkat into their social strategies?

Via malek
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malek's curator insight, August 26, 6:27 PM

both of these apps are great tools to add to your business’ social media arsenal. 

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The Current and Future Role of Visual Media in Marketing

The Current and Future Role of Visual Media in Marketing | Digital Brand Marketing | Scoop.it
Content - Some 65% of senior marketing executives say visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated, according to a recent report from the ...

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The Art of Storytelling on Social Media - Business 2 Community

The Art of Storytelling on Social Media - Business 2 Community | Digital Brand Marketing | Scoop.it
It is often repeated that social media is all about connecting with your audience on a personal level.

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Five seriously creative Snapchat campaigns and their results

Five seriously creative Snapchat campaigns and their results | Digital Brand Marketing | Scoop.it

Despite plenty of evidence in favour of social media as an effective marketing platform, many companies are still not using it to its full potential.


Via Pedro Da Silva
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What Are The Best Keyword Research Tools For Your Business? - The SiteSell Blog

What Are The Best Keyword Research Tools For Your Business? - The SiteSell Blog | Digital Brand Marketing | Scoop.it
What is Keyword Research? What tools should you use? Answers to these questions, and more, to help you and your business.

Via Mike Allton
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Mike Allton's curator insight, August 26, 10:47 AM

What's Your Favorite Keyword Research Tool?

There are countless tools to help you research keywords. Which one or ones do you use? What's your favorite?

Vote on the list, and if you're looking for a tool to help you with your keywords, writing and SEO... check out the recommendations!

#KeywordResearch   #SearchEngineOptimization  #SEO 

Rescooped by Os Ishmael from Business in a Social Media World
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Is Content Curation Ethical? Lessons From 100+ Million Curated Posts

Is Content Curation Ethical? Lessons From 100+ Million Curated Posts | Digital Brand Marketing | Scoop.it
Ever since we started to work on Scoop.it, we’ve had this question: is it fair to use other people’s content for your own good: in other words, how ethical is content curation? Is it even legal?…

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, August 26, 3:14 PM


The question of content curation as an ethical practice still appears very frequently in blog posts. It's great that @Guillaume Decugis addresses it the way he does in this post.


While Scoop.it certainly offers features that make your work easier and faster, it's important to take the time to add insights and comments to bring context into the equation. 


Great content curation helps everyone! 



 

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User Behaviour Data as a Ranking Signal

User Behaviour Data as a Ranking Signal | Digital Brand Marketing | Scoop.it

Do search engines collect and utilise user behaviour data for ranking purposes?


Via Pedro Da Silva
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Do You Know Your Keywords?

Do You Know Your Keywords? | Digital Brand Marketing | Scoop.it

Use the Right Keywords for More Traffic and Leads It seems like an easy question: “What are your keywords?”

 

The best way to find out how to hone in on the best topics for your niche is to perform keyword research in places in addition to Google AdWords, which provides good results, but not narrow ones. There are a few areas in which to accomplish this:

 

- Online education sites such as Udemy, edX, ed2go, and iTunes

- Q&A sites like Quora, Yahoo Answers, Wiki Answers, and Ask.com

- Competitor research

- Traditional keyword research

- Social media research with chats and hashtags

 

Let’s break down a few examples and find out how each method can work for your content marketing strategy: http://www.business2community.com/seo/do-you-know-your-keywords-01307444


Via Antonino Militello, massimo facchinetti
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Is Amazon Creating a Cultural Monopoly? - The New Yorker | Vauhini Vara | The New Yorker

Is Amazon Creating a Cultural Monopoly? - The New Yorker | Vauhini Vara | The New Yorker | Digital Brand Marketing | Scoop.it

For months, a group of writers calling themselves Authors United have campaigned, mostly unsuccessfully, against the business practices of Amazon.com. On Thursday, they mounted their latest challenge, officially requesting that the Department of Justice investigate how Amazon exercises its “power over the book market.” (A spokesman for the Justice Department said it is reviewing the request.)

 

The list of signatories fills twelve pages and reads like an unusually expansive long list for a prestigious writing award; the five hundred and seventy-five writers include Philip Roth, V. S. Naipaul, and Ursula K. Le Guin, along with many longtime contributors to this magazine.

These writers generally aren’t legal experts, however, and they freely acknowledge this near the beginning of their letter to the Justice Department, while asserting that their profession does afford them some degree of expertise: “We are not experts in antitrust law, and this letter is not a legal brief. But we are authors with a deep, collective experience in this field, and we agree with the authorities in economics and law who have asserted that Amazon’s dominant position makes it a monopoly as a seller of books and a monopsony as a buyer of books.”

 

(A monopoly is a company that has extraordinary control over supply as a seller of goods to consumers; a monopsony has extraordinary control over suppliers as a buyer of their goods.)

 

Click headline to read more and access hot link--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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The narrative is the thing: the art of corporate storytelling | ZDNet

The narrative is the thing: the art of corporate storytelling | ZDNet | Digital Brand Marketing | Scoop.it
Alan Berkson has a unique place in the world of thought leadership. He is the guy who has the science of the corporate narrative nailed. Just plain pinned. He is gracing our blog with a post that tells the story of telling stories on behalf of corporations. Listen up.

Via Brent MacKinnon, steve batchelder, massimo facchinetti
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Karen Dietz's curator insight, August 22, 10:57 AM
Curated by Jim Signorelli, the newest addition to the Just Story It Curation Team! Here's his insight:

...And nail it, he does! There are many points to ponder in this article, including a very insightful definition of the corporate narrative: 

"The story that embodies the essence of your business in action, comprised of more than just products and services, and even more than your mission statement.  It's what your company stands for, and how it's making the world a better place. It's a story that comprises your strengths AND your weaknesses." 


I also enjoyed his prescription for preventing FUD (full unwanted disclosure) and the dangers it can present in a world where brands are now more transparent than ever. 


A five-star article for sure! 


Stephen Dale's curator insight, August 23, 6:10 AM

It’s no longer enough to share the same message on multiple channels. Care needs to be taken to not only take advantage of the value proposition of each platform—e.g., print, video, TV, social—but to be sure all the messages are complimentary and add up to a satisfying whole.

Brent MacKinnon's curator insight, August 23, 9:09 AM

I like the driving purposes of business storetelling that are so clearly evident in this article.

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Data-driven decision making

Data-driven decision making | Digital Brand Marketing | Scoop.it

II heard a marketer say recently, “Publishing numbers in a powerpoint deck does not make them true.”

 

We have never had greater access to data to make decisions. But it has also never been easier to cherry pick data to support whatever point we’re trying to make.Being data-driven in our decision making increasingly means being data-skeptical....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 24, 11:53 AM

Morning funnies from Tom Fishburne, the Marketoonist.

YoloCommunications's curator insight, August 25, 5:59 AM

Data without proper interpretation and translation into actionable strategy is simply hoarding storage space

snappstare's curator insight, August 25, 10:23 AM

Finding the right data to tell your story isn't magic or fiction. That's why we have a Truth Tank @Deutschinc

Rescooped by Os Ishmael from digital marketing strategy
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Scaling Content Marketing: How CSC Put the Content Hub to Work

Scaling Content Marketing: How CSC Put the Content Hub to Work | Digital Brand Marketing | Scoop.it
Discover how a Content Marketer of the Year finalist led her company to scale content marketing efforts with a content hub – Content Marketing Institute.

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B2B Marketers to Focus on Generating Quality Leads Despite Challenges - KoMarketing Associates

B2B Marketers to Focus on Generating Quality Leads Despite Challenges - KoMarketing Associates | Digital Brand Marketing | Scoop.it
The “Lead Generation Trend Report” published by BrightTalk found that generating high quality leads is still the top issue for 59 percent of marketers.

Via massimo facchinetti
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Wesley Yuhn's curator insight, Today, 10:20 AM

#B2B Marketers to Focus on Generating Quality Leads Despite Challenges via @wesleyyuhn1 http://sco.lt/...#SEO #CMO 

Rescooped by Os Ishmael from Content Creation, Curation, Management
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5 Visual Storytelling Tips To Power Your Content Marketing On Facebook

5 Visual Storytelling Tips To Power Your Content Marketing On Facebook | Digital Brand Marketing | Scoop.it
In the age of News Feed overload, businesses need to make their content stand out. Here are 5 visual storytelling tips to capture Facebook users attention.

Via massimo facchinetti
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How To Start Investing In Social Media Marketing The Right Way via @Ivo_64 - Forbes

How To Start Investing In Social Media Marketing The Right Way via @Ivo_64 - Forbes | Digital Brand Marketing | Scoop.it
If you have a business, you need to be on social media - it really is that simple. A business without a social media presence is like a driver cruising down the street at night with no headlights.

Via steve batchelder, Ivo Nový, John van den Brink, malek
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Maximize Content Marketing for Unique Audiences

Maximize Content Marketing for Unique Audiences | Digital Brand Marketing | Scoop.it
Are you tailoring your content marketing strategy to your buyer personas? Our 3 tips will help you get your message in front of the right audience.

Via massimo facchinetti
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Why Sharing Can Power the Future of Marketing

Why Sharing Can Power the Future of Marketing | Digital Brand Marketing | Scoop.it
Marketing has always been about the sharing and spreading of ideas, and as the mediums we choose to communicate with have changed, so has the nature of sharing. Bryan Kramer’s insightful and percep…

Via massimo facchinetti
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What To Do When Content Marketing Fails To Improve SEO Performance

What To Do When Content Marketing Fails To Improve SEO Performance | Digital Brand Marketing | Scoop.it
You had big dreams for your content marketing initiatives — but unfortunately they've fallen flat. Columnist Derek Edmond shows how to assess why your content marketing isn't positively impacting your SEO.

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malek's curator insight, August 26, 8:06 AM

Content marketing is not the only component, and as your mom told you "don't put all your eggs in one basket"

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Do's & Don’ts of Repurposing Your Existing Content (Correctly)

Do's & Don’ts of Repurposing Your Existing Content (Correctly) | Digital Brand Marketing | Scoop.it
Feel like your content doesn't get the exposure it deserves? These 7 tips on how to repurpose your existing content will amplify your reach

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, August 26, 3:42 PM


I love the title of this post. The word "correctly" in brackets draws attention to the promise. 


Repurposing content is a great practice that too few small business owners use to their advantage. And I am guilty of it too, as I only have time to refresh my stale posts. 


With that said, Julia McCoy's article gave me some great food for thought, especially with point #5: "DO start creating evergreen content that can be repurposes." I agree that it makes your repurposing work more effective and long-lasting. 


Kevan Lee from Buffer suggests that a great way to know if you’re creating evergreen content is to ask, “Will this help clients a year from now?” If the answer is yes, it’s evergreen!


An excellent read!

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Why emotions are key to impactful websites

Why emotions are key to impactful websites | Digital Brand Marketing | Scoop.it
Humans like to fancy themselves logical beings, but anybody with some sense will tell you that most people are ruled by their emotions. Emotion drives sale

Via Soraia Ferreira, massimo facchinetti
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5 Tips To Help Online Merchants Cross the Content - Commerce Rubicon via @Curagami

5 Tips To Help Online Merchants Cross the Content - Commerce Rubicon via @Curagami | Digital Brand Marketing | Scoop.it

5 TIps To Cross Ecom's Rubicon
Smart merchants are beginning to cross the ecommerce rubicon between content and commerce. Discover 5 Tips to cross your online store's ecommerce rubicon.

5 TIps

* “Magazine” your content
* Curate from brands
* Curate from customers
* Lean & Visual Win
* Tie In Email, Social & Mobile

Going to incorporate @Guillaume Decugis and Scoop.it's ideas on Lean Content on this not very lean post too. I set aside some content to keep the post pinging with fresh content.

Evergreen means our team will refresh the content (or ask for help from our Ambassadors to do so) regularly. Not all content is equal. Places in our "evergreen" regularly scheduled updates category must be earned (lol).

So help 5 Tips to Cross the Ecom Rubicon earn evergreen status, or better yet contribute your thoughts and we will curate in.

Crossing the Rubicon between content and commerce is the BIG ISSUE in online retailing today. Discover our tips to cross and add yorus.  

 


Via Martin (Marty) Smith
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3 Content Marketing Strategies NOT To Overlook In 2015

3 Content Marketing Strategies NOT To Overlook In 2015 | Digital Brand Marketing | Scoop.it
Have you developed your strategy yet? Here are 3 Content Marketing Strategies NOT To Overlook In 2015

Via malek
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Jon Turino's curator insight, August 26, 3:07 PM

For my content creation friends.

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Content Marketing Leaders Reveal Their Helpful Hacks

Content Marketing Leaders Reveal Their Helpful Hacks | Digital Brand Marketing | Scoop.it
Seeking clever solutions to content marketing problems? Experts share hacks for productivity, inspiration, curation, and more – Content Marketing Institute.

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Social Media Contributing Significantly to Global E-Commerce Revenue | CardNotPresent.com

Social Media Contributing Significantly to Global E-Commerce Revenue | CardNotPresent.com | Digital Brand Marketing | Scoop.it
Global e-commerce generates more than $1.2 million in revenue every 30 seconds, according to a new report from the Associated Chambers of Commerce of India (ASSOCHAM) and Deloitte.

 

Further, the study found, social networks are contributing significantly to this revenue. Social media pages provide information regarding new products in the market, user reviews and ratings of the product, recommendations, and increasingly, the ability to buy directly from the site, rather than requiring a visit to a retailer's dedicated e-commerce site.

"Social media also helps e-tailers to build brand awareness by responding to customer queries," said D.S. Rawat, secretary general of ASSOCHAM. "Seasonal sales and offers are displayed in social networks to reach maximum number of people. E-tailers have even started to motivate customers with reward points to provide feedback on the product on social networks. Prospective customers also interact with users of the product or service on social networks before making purchase decision."...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 24, 2:03 PM

Doubt the value and impact on sales for social media? No more, according to this global ecommerce report. Recommended reading.  9/10

Donovan Fowke's curator insight, August 25, 2:55 PM

According to this new report, customer-oriented actions drive the expected results for companies that understand what their customers need. This is what marketing is all about: building relationships with your customers to drive satisfaction and, consequently, increase sales. Social Media can maximize results for your customer service efforts.


"In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last" - John Romero