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Why You Should Steal Content | Jeffbullas's Blog

Why You Should Steal Content | Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
Content creation has become one of the major challenges for social media marketers and online publishers. Bloggers face this obstacle every day. It is also a path of resistance to writing or even starting a blog.
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What Do SEO and Mustaches Have in Common?

What Do SEO and Mustaches Have in Common? | Digital Brand Marketing | Scoop.it
Well, that’s a pretty easy question for those of you who know anything about search engine optimization. The mustache part is, of course, Rand Fishkin, one of the Godfathers of SEO. In fact, th… (What Do SEO and Mustaches Have in Common?
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What is Content Marketing?

What is Content Marketing? | Digital Brand Marketing | Scoop.it

Content marketing is creating information that your target audience wants and making it accessible to them. Let us now look at some definitions.

 

...OK, content marketing is popular. But why is it important for business owners and marketers?

 

In the last six years, the number of searches for various terms on Google alone doubled to 120 billion in 2012 from less than 60 billion in 2008.

Based on these numbers, we can definitely say that people now look for information online much more than they did earlier....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 23, 10:49 PM

Extensive look at content marketing strategies, tips and ROI.

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5 Ways to Add Interactive Content to Marketing - Business 2 Community

5 Ways to Add Interactive Content to Marketing - Business 2 Community | Digital Brand Marketing | Scoop.it
Business 2 Community
5 Ways to Add Interactive Content to Marketing
Business 2 Community
Early adopters of interactive content marketing have used online quizzes, calculators, surveys, white papers and infographics.

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How to Determine the ROI of Anything

What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questi…

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Thorsten Strauss's curator insight, July 23, 1:31 AM

Well, think there is a more straight forward answer,  but in essence this is right. It is what you make of it. Fun examples.  

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Social Selling: Do's And Don'ts | Digital Information World

Social Selling: Do's And Don'ts | Digital Information World | Digital Brand Marketing | Scoop.it

Here's a quick list of do's and don'ts that will help you understand at a glance how to approach social selling and generate real results.


Via Jeff Domansky
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Jeff Domansky's curator insight, July 23, 7:36 AM

Good reminders for social marketers.

Denise Griffitts's curator insight, July 23, 12:25 PM

There is a very fine line between selling and nagging. Engagement is the key.

Matrix Marketing Grp's curator insight, Today, 4:42 AM

Do you follow these?

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10 Free Tools to Help You Manage Your Content

10 Free Tools to Help You Manage Your Content | Digital Brand Marketing | Scoop.it

You’re bound to end up with a set of tools – which help to manage your workflow – after some time spent on a blogging spree. I’m very traditional, and I try to keep it as minimal as possible. Any of the below tools I’ve used at least once, and I’ve tagged them as tools that can help to create, manage and edit content. I hope they’ll prove to be of use to you.


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PkBibi's curator insight, Today, 2:34 AM

Tools to help you manage your content

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Overcoming the Flawed Paradigm of Social Media Measurement

Overcoming the Flawed Paradigm of Social Media Measurement | Digital Brand Marketing | Scoop.it
All brands must consider (and answer) two critical questions: "How exactly do we define 'engagement?'," and "Are all social media metrics created equal?"

Via Cendrine Marrouat - www.socialmediaslant.com
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7 Online Tools That Help You to Write Faster and Better

7 Online Tools That Help You to Write Faster and Better | Digital Brand Marketing | Scoop.it

Anyone can start a blog – but not everyone can start and maintain a quality blog that offers valuable insights and advice. Part of running a high quality blog is offering high quality content with high quality writing – see the theme? (In case you missed it, it’s quality…) Not everyone is a natural writer, but thanks to a slew of online tools, everyone can become a better writer.

 

Here are just seven of the many helpful online tools out there that help writers to improve their final versions....


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Jeff Domansky's curator insight, July 21, 8:52 AM

Valuable tools for bloggers and writers.

Tony Adams's curator insight, July 21, 10:07 PM

I try to write every day.

 

Some days the words flow and on other days, they grind to a halt. 

Sometimes I write well and love what I've said, while at other times, I cringe. 

 

Becoming a good writer is a long-term commitment BUT, these tools can certainly help remove some of the more cringeworthy stuff along the way! 

 

Whether you are writing a blog, a journal, an article or a workplace document, these tools are worth checking out.

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The Illusion of PPC and E-Mail Success - via @Curagami w/ Phil Buckley Video

The Illusion of PPC and E-Mail Success - via @Curagami w/ Phil Buckley Video | Digital Brand Marketing | Scoop.it
If you're still betting the farm on Email and PPC delivering you customers and revenue, you're falling behind.

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 21, 11:44 AM

add your insight...

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Infographic: Brands on social media are 57 percent more likely to increase sales leads

Infographic: Brands on social media are 57 percent more likely to increase sales leads | Digital Brand Marketing | Scoop.it

Would you like your organization to attract the best employees in your industry?

Would you like to increase sales leads?

Do you want your organization to be seen as a fierce competitor?

Then become more active on social media,an infographic from LinkedIn and Altimeter Group advises.

The more engaged organizations are on social media (specifically LinkedIn), the more engaged, optimistic and inspired their employees are. And the happier your employees are, the better your organization performs.

According to the graphic, employees at socially engaged companiesare:

Twenty-seven percent more likely to feel optimistic about their organizations' futures.Twenty percent more likely to stay at their organizations.Fifteen percent more likely to feel connected to co-workers outside of their immediate teams.

The infographic also explains that socially engaged companies are:

Forty percent more likely to be seen as competitive.Fifty-seven percent more likely to see an increase in sales leads.Fifty-eight percent more likely to attract top talent.

You shouldn't need any more reasons to up your organization's social media use, but in case you do, take a look at the infographic:

 


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Russ Merz, Ph.D.'s curator insight, July 18, 11:22 AM

A summary of how communication and engagement can build brand relationships with employees and customers. Good reference value.

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How Long Should It Take to Produce a Piece of Content?

How Long Should It Take to Produce a Piece of Content? | Digital Brand Marketing | Scoop.it

"How long does it take to produce a piece of content?" We hear this question a lot—from customers, prospects, people just starting out, and those in the th


Via Monique Walhof, massimo facchinetti
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Robert Scoble: Welcome to the Age of Context

Robert Scoble: Welcome to the Age of Context | Digital Brand Marketing | Scoop.it

According to Robert Scoble, if you want to read the future, look no further than the startup community.

 

As the Chief Startup Liaison for Rackspace, the Open Cloud Computing Company, Scoble travels the world looking for what's happening on the bleeding edge of technology for Rackspace's startup program. In his role, he studies the future by interviewing thousands of executives and technology innovators and reports what he learns in books.

 

Scoble's most recent book, "Age of Context," coauthored with Forbes author Shel Israel, talks about the five technology trends which will profoundly reshape our lives and our businesses over the next decade. Companies must prepare themselves for the Age of Context as the fusion of wearable computing, big data and computation, sensor data, social networking and location data will form today's new kind of contextual operating system.

 

So what does the future hold and how can you be sure that your company is well-positioned to be a leader in your industry? Here, Scoble shares his futuristic outlook and advice to startups....


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Jeff Domansky's curator insight, July 19, 1:31 AM

Recommended reading for trend spotters. 9/10

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The Complete Guide to Building Your Personal Brand

The Complete Guide to Building Your Personal Brand | Digital Brand Marketing | Scoop.it

In this guide to personal branding you will learn the exact steps you need to take in order to grow your personal brand so that it can be leveraged to help your career and business.


Via Pedro Da Silva
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How to Develop an Online Reputation Management Plan

How to Develop an Online Reputation Management Plan | Digital Brand Marketing | Scoop.it
Online reputation management calls for patience and a lot of skills. Negative comments, bad reviews, untruths etc spread like wildfire whereas positive reviews attract meagre attention. Prior to the advent of the Internet, the ...
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13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic]

13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic] | Digital Brand Marketing | Scoop.it

Trying to abide by Google’s ranking factors can often feel like trying to work with a boss who is impossible to please. No matter how hard you try to figure out exactly what the search giant wants, you can never quite right. When you finally think you’ve got it all figured out, Google always seems to change what it wants and refuses to reveal its criteria.


Via Brian Yanish - MarketingHits.com, malek
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Google Analytics 101: 5 Updated Metrics for Public Relations

Google Analytics 101: 5 Updated Metrics for Public Relations | Digital Brand Marketing | Scoop.it

One of the greatest challenges of Google Analytics is the frequency at which Google iterates the application, making changes to improve it and add functionality.


Via Pedro Da Silva
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6 Epic Content Marketing Examples from 2014

6 Epic Content Marketing Examples from 2014 | Digital Brand Marketing | Scoop.it
Come and see how content marketing can be done in the right way. We’ve gather six epic content marketing examples for you.

Via Soraia Ferreira, massimo facchinetti
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Why Content and Social Media Marketing are the New SEO - Huffington Post

Why Content and Social Media Marketing are the New SEO - Huffington Post | Digital Brand Marketing | Scoop.it
Why Content and Social Media Marketing are the New SEO Huffington Post A critical takeaway for savvy SEO Marketing is understanding SEO is just one strategic part of your overall marketing mix and should be integrated with other strategic marketing...

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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Fab Storytelling Secrets From 3 TED Talks

Fab Storytelling Secrets From 3 TED Talks | Digital Brand Marketing | Scoop.it

"When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.

 

Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.


I was already boring myself to death and I hadn’t even begun to write.


Via Gregg Morris, Karen Dietz
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Joseph McCaleb's curator insight, July 23, 8:18 AM

Julie Neumark curates “over 25 TED talks” into 3 faves by Andrew Stanton, JJ Abrams, & Nancy Duarte with themes of “wonder, mystery, possibility, connection, and engagement.”

Ken Schneider's curator insight, July 23, 8:49 AM

Very good POV on story and some interesting TED Talks - especially Nancy Duarte. Worth your time!

Karen Dietz's curator insight, July 23, 3:37 PM

Fellow curator Gregg Morris discovered this gem for his Story and Narrative curation and I thought you should know about it too.


3 TED talks are featured here and they are all worth watching. The first one from Andrew Stanton on the Clues To A Great Story I've curated before. It's a keeper. 


The second one from JJ Abrams is new for me -- and I love it. It's all about adding mystery into the storytelling toolbox. As the author of this post Julie Newmark says, "For example, creating puzzles to solve, challenges and even small adventures within your brand stories, you are involving customers and inspiring them to use their minds together as they seek to discover more. Engagement and connection to your brand is the point here and using mystery creates the potential for taking it all to a deeper level." Right on!!


And the third video from Nancy Duarte focuses on one of the most powerful dynamics for moving people to action -- before and after pictures.


Have fun with these and incorporate these lessons into your business storytelling.

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Understand your Twitter audience better with Riffle

Understand your Twitter audience better with Riffle | Digital Brand Marketing | Scoop.it
Building a targeted community of followers is the most important thing for a business that seeks to stand out from the crowd. Unfortunately, it can be a daunting task, especially if you have a very small budget and/or are pressed for time. That is the reason why a tool like Riffle by CrowdRiff matters.

Via Cendrine Marrouat - www.socialmediaslant.com
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Transmedia Storytelling: You Need a Plan, Man | Social Media Today

Transmedia Storytelling: You Need a Plan, Man | Social Media Today | Digital Brand Marketing | Scoop.it
Since people are natural storytellers, all you need is one good question and you’re in. @BreeBaich http://t.co/rUCjIGKNeK

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Business Storytelling: 5 Mistakes Most Folks Make

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

Via Karen Dietz
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Vincent Martinet's curator insight, Today, 7:35 AM

Pour ceux qui ont manqué cet excellent Slideshare sur le Storytelling :

 

http://fr.slideshare.net/kkapp/gamification-creating-engaged-learners-lten-keynote-slides?ref=http://karlkapp.com/keynote-slides-from-my-lten-address-on-gamification/

MichaelJDay's curator insight, Today, 10:30 AM

If you don't think you use storytelling just stop and think for a moment, other than questions and commands our lives our made up of a microcosm of stories. Selling is storytelling. Sharing experiences in our lives is storytelling. The list goes on..

No Boxes's curator insight, Today, 1:31 PM

How to tell your #business story.

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7 Online Tools That Help You to Write Faster and Better

7 Online Tools That Help You to Write Faster and Better | Digital Brand Marketing | Scoop.it
Anyone can start a blog – but not everyone can start and maintain a quality blog that offers valuable insights and advice. Part of running a high quality blog is offering high quality content with …

Via Stefano Principato, malek
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Marc Kneepkens's curator insight, July 20, 7:35 AM

Continuous 'quality' writing is a challenge for small businesses. These are some good tools.

massimo scalzo's curator insight, July 21, 12:50 AM

There are many tools to pave the way for maintaining a quality Blog...Have a look here

Monica S Mcfeeters's curator insight, July 21, 4:43 AM
Some folks have ask me if I do a blog. I'm a fairly long winded commenter with lots of opinions and thoughts on the topics I care about. The answer is yes, but not seriously. I thought this article might help me get more serious about that. Why waste your thoughts to be left to fly away with time? Someone might be able to build on them even if you don't. Sometimes sad to say we even forget some of our own best ideas when we have time to work on them. Why not record them and store them on a blog.
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SEO, Social Media, Content Marketing … All Need A Plan - Business 2 Community

SEO, Social Media, Content Marketing … All Need A Plan - Business 2 Community | Digital Brand Marketing | Scoop.it

SEO, Social Media, Content Marketing … All Need A PlanBusiness 2 CommunitySo, what then? Do SEO, do Social Media, and do Content Marketing, right? Not really.


Via Baochi, massimo facchinetti
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Why Did Google Really Remove Authorship Photos? 7 Experts Weigh In

Why Did Google Really Remove Authorship Photos? 7 Experts Weigh In | Digital Brand Marketing | Scoop.it

Over the last couple years, Google has worked hard to encourage webmasters and content developers to join its authorship program.


Via Pedro Da Silva
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