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Why You Should Steal Content | Jeffbullas's Blog

Why You Should Steal Content | Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
Content creation has become one of the major challenges for social media marketers and online publishers. Bloggers face this obstacle every day. It is also a path of resistance to writing or even starting a blog.
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Inbound Marketing: How focusing on customer stories saw a 35% increase in content engagement

Inbound Marketing: How focusing on customer stories saw a 35% increase in content engagement | Digital Brand Marketing | Scoop.it
Finding a vantage point to observe customer stories is incredibly important. Knowing this, online learning and teaching platform Udemy was looking for a way to engage in the conversations its users were having outside of brand platforms.

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Growing a Following from Nothing: Hacks & Tricks

Growing a Following from Nothing: Hacks & Tricks | Digital Brand Marketing | Scoop.it
I've shared all of my insider secrets on how to grow your social following from the very beginning. Tools, techniques and growth hacks.

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malek's curator insight, May 1, 3:09 PM

Exploiting Facebook Open Graph is an art and a science

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A Guide to Creating Your Next Content Moments #Infographic:

A Guide to Creating Your Next Content Moments #Infographic: | Digital Brand Marketing | Scoop.it
This infographic will walk you through 12 of the most effective tips that can take your content to the next level and guarantee you readership from your customers.

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malek's curator insight, May 1, 8:44 AM
Step 1: Goal

Whether you are an individual or a business, you need to determine your business’s goals. If you are able to determine this, it makes it easier to align your writing style with your business goals. Besides that, it also allows you to care about your writing purpose.

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The State of Storytelling in the Internet Age

The State of Storytelling in the Internet Age | Digital Brand Marketing | Scoop.it
Podcasts are blowing up, great stories are reaching more people than ever, people are paying for content, and the modern web is giving the world a better platform to tell stories than the world has ever seen.

But news divisions are still shrinking, great publications are still failing, local blogs are still shutting down, and journalists are telling our youth to avoid the profession.

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How to Become a Pinterest Warrior and Vanquish the Competition [Infographic]

How to Become a Pinterest Warrior and Vanquish the Competition [Infographic] | Digital Brand Marketing | Scoop.it
Social Media - About 70 million users are on Pinterest. To reach them, you need to create a Pinterest content strategy.

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malek's curator insight, May 2, 2:36 PM

Pinterest revenue per click is 4 times of Twitter's.

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4 questions to expert content curator Jeff Domansky

4 questions to expert content curator Jeff Domansky | Digital Brand Marketing | Scoop.it
Time for another interview with an exceptional content curator. Today, let me introduce you to Jeff Domansky!

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Why the Links You've Built Aren't Helping Your Page Rank Higher - Whiteboard Friday

Why the Links You've Built Aren't Helping Your Page Rank Higher - Whiteboard Friday | Digital Brand Marketing | Scoop.it
What happens when link building fails to produce results? In today's Whiteboard Friday, Rand offers up four possible reasons you can use to maximize the effectiveness of your link building campaigns.

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malek's curator insight, May 1, 8:35 AM

Not the right links, not the right domain Or, not the right content

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LukeW | There Is No Fold

LukeW | There Is No Fold | Digital Brand Marketing | Scoop.it
LukeW Ideation + Design provides resources for mobile and Web product design and strategy including presentations, workshops, articles, books and more on usability, interaction design and visual design.

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Dean Meyers's curator insight, May 2, 8:37 AM

Web design keeps evolving as devices, audience and time and place of accessing the web changes.


Mobile rules now, as it's imperative to think about your viewer as being anywhere, anytime, and probably holding something with a screen in their hand first.


That means "SCROLLING" is the most important navigational function and gesture you will have to consider when planning form and function for your site.


This article lays out clear information where and how people navigate through websites, and the verdict is in: designers do not need to make decisions on placement of content based on what is "above the fold" any more. Vertical scrolling is now a very natural action of using websites, and it's more important to place CALL TO ACTION interaction points (buttons, links) next to relevant content rather than forcing their position to "above the fold".


Read the full article for more.

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How Not To Do Local SEO In A Post-Pigeon Era

How Not To Do Local SEO In A Post-Pigeon Era | Digital Brand Marketing | Scoop.it

Google's Pigeon algorithm update changed the way local SEOs do business -- or at least, it should have. Columnist Neil Patel discusses how we should be breaking old habits and refocusing our local search tactics.


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How To Increase Reader Engagements With Your Business Blog - Social Media Week

How To Increase Reader Engagements With Your Business Blog - Social Media Week | Digital Brand Marketing | Scoop.it
I cannot be the only person who thinks that many of business blogs are an utter failure. Hell, I will go even further and say that almost any blogs used sp

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How to Master the Four-Hour Social Media Strategy

How to Master the Four-Hour Social Media Strategy | Digital Brand Marketing | Scoop.it

For those of us who are pondering the possibilities of the many different platforms available, Facebook and Linkedin are great places to start, especially for businesses. Once you have a command of either one of these two platforms, you can branch out to others like Twitter and Pinterest, or consider using a tool that allows you to manage multiple platforms from one location, like Social Mention.

 

As the title of this post suggests, we can use a simple four-hour social media strategy to budget our time wisely and get the most out of social media marketing. Once you’ve set up your account, it’s time to employ our four-hour social media strategy and soon we will master these platforms:...


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Jeff Domansky's curator insight, April 30, 9:57 AM

This post will show you how to do social media and social marketing simply and effectively. Did I mention fast? Recommended reading. 9 / 10

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You Don’t Have to Be Seth Godin to Consistently Publish Excellent Content

You Don’t Have to Be Seth Godin to Consistently Publish Excellent Content | Digital Brand Marketing | Scoop.it

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Peg Corwin's curator insight, April 19, 10:53 AM

Learn how to "Build An 'Always On' Content Plan With Automatic Processes (AP)."

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Don't Just Hope Your Emails Get Opened: Four Tips for Click-Worthy Communications

Don't Just Hope Your Emails Get Opened: Four Tips for Click-Worthy Communications | Digital Brand Marketing | Scoop.it
Email Marketing - In a typical inbox, people see only three pieces of information when trying to decide whether to open your email. That's not much. Shrinking attention spans and itchy delete fingers ...

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malek's curator insight, April 30, 8:25 AM

People are constantly bombarded with emails, so be transparent about where the email is coming from and the content it contains. It's the best (and quickest) way to ensure a click-worthy message.


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Why Influencer Marketing Is the New King of Content

Why Influencer Marketing Is the New King of Content | Digital Brand Marketing | Scoop.it

With no further ado, check out this jam-packed infographic from TheShelf.com. It’s full of brilliant stats that will help you seize the importance of influencer marketing. Once you’ve read everything, start to identify influencers in your industry and get started!...


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Rosemary Burnett's curator insight, Today, 1:07 AM

Fresh insights into influencer marketing with some handy stats to back it up and an infographic so anyone can get it!  RB


Sitecontent4u.com bringing you the latest in technology news!

Marco Favero's curator insight, Today, 3:02 AM

aggiungi la tua intuizione ...

Marco Favero's curator insight, Today, 3:10 AM

aggiungi la tua intuizione ...

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30 Things You Must Master To Create Great Online Commerce #infographic

30 Things You Must Master To Create Great Online Commerce #infographic | Digital Brand Marketing | Scoop.it

30 Ecom Strategies & Tactics To Master
No wonder most ecommerce teams feel overwhelmed. Off the top of our heads we came up with 30 complex "mini-systems" that must be mastered to create greatness in online commerce.

Gone are the days when a little of this and that could win the day in online retail. Today all 30 of these tactics and strategies dance together requiring sophisticated understanding of individual trends, tools and ideas to win.

Things change too fast to really KNOW anything. Instead teams must surf waves, learn and fail fast and then wax up their boards for another wild ride.

Did we miss any BIG IDEAS your ecommerce team is managing. Soon we will support this infographic with a http://www.Curagami.com post to further explain each strategy and tactic. In the meantime let us know what we missed in comments or email martin(at)Curagami.com.

Thanks and remember DEEP SLOW BREATHES and if you aren't having FUN your visitors will know. They will feel it.


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William Caleb Rodgers's curator insight, May 3, 10:36 AM

Do you have what it takes to be a master of online commerce?

Get your Free Internet Marketing Strategy Gifts here...

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Past Volume To Value: That's How The Future of Journalism Should Be - Keynote by Jeff Jarvis at #ijf15

To hell with mass media. Journalism, properly conceived, is a service, not a content factory. As such, news must be built on relationships with individuals a...

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Robin Good's curator insight, May 2, 11:25 AM


At the recent International Journalism Festival in Perugia, Italy, Jeff Jarvis, Professor of Journalism at CUNY, gave a keynote speech that provides valuable insight and advice as to where the future of news and journalism are headed. 


While the full keynote and the Q&A with the audience is recorded in full in this 55' mins long video, I have summarised here below his key points and takeaways, so that you can get at least a good basic idea of his viewpoints in under 3 mins.


The value of this keynote for content curators is the fact that Jeff Jarvis highlights and validates a process, mission and approach where the ability to collect, vet and curate information, resources and tools, to satisfy a specific need, is going to take a much more central and important role in the development of new forms journalism and in the evolution of the business models that will support it. 



Jeff Jarvis' Key 15 Takeaways on the Future of Journalism:



1. Mass audiences don't exist. 

This is just a way to look at people that served the mass media industry model.


2. Journalism is in the service business.

We must fundamentally rethink the way we produce the news, so that they actually serve specific people needs.


3. Journalism needs to specialise. 
Do what you do best and link to the rest. 


4. Relationships and listening

Need to listen and create relationships with their community

Need to understand what the problems and needs and intercept them


5. Journalists need to become community advocates 

Need to change how we evaluate waht we do as journalists

Must help people to make sense 


6. Community.

Move from media-centric to community-centric

Go to the community first, to observe, to ask and listen, before creating content that serve their needs


7. Membership.

This is not about subscriptions.

It is about collaboration and what we do with the community we serve.

People don't want to belong to a media organisation.

People want to be part of true passionate communities.

Community can contribute: Content, effort, marketing, resources, ideas, feedback, customer assistance, etc.


8. Beyond articles. 

Continuous live blogging, tweeting, data, etc.

There a lot more formats that can be used to create valuable content. 


9. Mobile is not about content delivery.

Mobile is about use cases

re-organise the news around the public specific needs we would create higher value that by following our own production cycle.

What about if we broke up news in hundreds of different use cases that specifically apply to mobile? 

For example: give me all the world news that count in 2 mins. 

Or: I want to know everything that happens about this story, in real-time

or: I want to connect with members of my community and accomplish something


10. We've to re-invent TV news

TV news sucks.

There is a lot of untapped tech that we can use.

Great opportunities to do better.


11. Business Models - Digital first

Every journalist is fully digital. 

Print comes after digital.

Print no longer rules the culture of a newspaper.


12. The traditional (ad-based) mass media business model kills journalism.

By importing the old business model of mass media onto the Internet, with reach and frequency, mass, scale, volume, we have corrupted journalism.

Clicks will inevitably lead to cats.

If your goal is more clicks you will put up more cats.

We have to move past volume, to value. 

We need give more relevance to our readers.

And we can do so only if we get to know them as individual members of a true communities. 


13. Paywalls are not the way to go.

The idea of selling content online doesn't work very well. Unless you are Bloomberg or someone who sells information that is very fresh and valuable for a specific need.


14. Native advertising is not going to save us.

Rather, with it, we may giving up our true last values, as our own voices, authority and our ability to tell a story. If we fool our readers into thinking that native advertising comes from the same people who gives them the news, we have given up our last asset. Credibility.


15. Rethink the metrics. 

Views, clicks, likes are no longer appropriate.

Attention is a better metric. (see Chartbeat).

The metric that is count to count most is going to be more qualitative than quantitative and it is going to be about whether we are valuable in people's lives. I don't know how to measure that, but we need to find out how to do it. 



My comment: This is a must-watch video for any journalist seriously interested in getting a better feel for the direction and focus that news and journalism will take. 


Insightful. 10/10



Original video: https://youtu.be/RsPvnVeo1G0 
(55':30")
Keynote: 0:00 to 29:43
Audience Q&A: 30:00 to 55:30 






Gilbert Faure au nom de l'ASSIM's curator insight, May 2, 12:08 PM

for students in journalism near me

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The Scientific Secrets of Shareable Content

The Scientific Secrets of Shareable Content | Digital Brand Marketing | Scoop.it
Is it possible to replicate the success of clickbait content? The truth is there is compelling science behind the success of shareable content.

Via TechinBiz, massimo facchinetti
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5 Ways People Fix Content Marketing - Curagami

5 Ways People Fix Content Marketing - Curagami | Digital Brand Marketing | Scoop.it

Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.

Ask for HELP.Create An Ambassador Program (with some gamification).Curate 90%, Create 10% (make your content about THEM).Reward, Value, Encourage & Listen to PEOPLE.Create a Weekly, Monthly and Yearly CONTEST to Reward Contributors.
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malek's curator insight, May 1, 8:14 AM

Another great piece from one of the "Marketing Illuminati", and his daring exposition of the "Tyranny of Perfection". 

You're  placing too much focus on achieving perfection, you lose track of exploring a project's full creative potential. 

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Humanize Your Brand: What It Means and How to Do It

Humanize Your Brand: What It Means and How to Do It | Digital Brand Marketing | Scoop.it
Often, when discussing the benefits of social media, pundits say things like, “Social media allows you to humanize your brand.” All of us begin to shake our collective heads in agreement, but we shoul

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malek's curator insight, May 1, 9:51 AM

Often times, brands try to get away with posting occasionally, using social as a push medium, or only responding to certain types of mentions. Further, some brands tack social media responsibilities onto another related position and hope it will be good enough. It can be.

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3 Ways to Combine Quantitative and Qualitative Research: MeasuringU

3 Ways to Combine Quantitative and Qualitative Research: MeasuringU | Digital Brand Marketing | Scoop.it

If you're setting up a customer-research project and wondering whether to take a quantitative or a qualitative approach, consider a third option: use both, and take advantage of the opportunities afforded by mixing the two methods. 


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10 Great Examples of User Generated Content Campaigns | Postano

10 Great Examples of User Generated Content Campaigns | Postano | Digital Brand Marketing | Scoop.it
See the best and most creative user generated content campaigns from brands worldwide and learn UGC campaign best practices

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Meet Microsoft Edge, The Internet Explorer Replacement That Can Run Chrome Extensions

Meet Microsoft Edge, The Internet Explorer Replacement That Can Run Chrome Extensions | Digital Brand Marketing | Scoop.it
Microsoft has been very, very busy in its preparation for Windows 10. More than just a superficial update, the company is rebuilding a lot of its software components from the ground upwards, including its famed surfing client. Internet Explorer's time passed many years ago, and over the past few months, we've seen tidbits of its successor, which was codenamed Project Spartan. Today, at the software maker's BUILD dev gathering, Project Spartan has been officially named Microsoft Edge, and while y

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Plan Before You Post: 4 Tools to Optimize Your Content

Plan Before You Post: 4 Tools to Optimize Your Content | Digital Brand Marketing | Scoop.it

While the world of social media remains accessible to all with a capable device and an internet connection, certain content is more visibly effective than others. In order to enhance your company’s social media efforts, it’s important to follow a clear editorial plan to secure and optimize your content.

 

Thankfully, a number of technologies are available for use that will come in handy before the execution stages.Consider adding the following four tools to your pre-publishing arsenal to maximize your social media output before it goes live...


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Jeff Domansky's curator insight, April 30, 9:47 AM

Here are four great additions to your social media toolkit.

Marco Favero's curator insight, April 30, 9:54 AM

aggiungi la tua intuizione ...

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Want Visibility? Tell Your Readers To Go Away (by showing them where cool things are)!

Want Visibility? Tell Your Readers To Go Away (by showing them where cool things are)! | Digital Brand Marketing | Scoop.it

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Robin Good's curator insight, April 30, 6:24 AM



"If you can be a guide, a clearinghouse, a trusted place from where to learn, appreciate and understand more, there is no amount of outbound links that is going to counter the magnetic force you will express to those who are interested in what you are pointing to."


This is why the fear every company has about content curation -  talking about *others* in the same field - has not only no reason to exist, but it is also downright counterproductive as soon as others start using it.


Content curation is a venue to make sense of existing information to facilitate access, discovery, comparison, understanding, both on the side of who curates as well as on the one of those who benefit from it.


Part of my inspiration in becoming so passionate and interested in content curation, has been ignited by a post that appeared in 2004, on Robert Scoble's popular tech blog. 

In it, I read: "It's the new marketing... Instead of being desperate and saying "look at me look at me" you tell your readers to get lost.

Go someplace else.


What's the philosophy?


Those sites will take you to the coolest stuff on the Internet. And by doing that, Engadget and Gizmodo have BECOME the coolest places on the Internet. Just like Craig's List, Google, eBay."


Takeaway: The more valuable resources, info and tools you share with your audience/community the more trustworthy and reputable you will appear in their hearts and eyes. 

"Send your visitors away" is a simple but valuable content marketing advice and it is at the heart of what a good content curator does. Finding and sharing great resources that would have otherwise gone unnoticed. 

 


Read more:

http://www.masternewmedia.org/news/2004/11/03/want_some_attention_tell_your.htm 


Robert Scoble original post: http://radio-weblogs.com/0001011/2004/10/31.html#a8544 


See also this slide deck I did in 2007: http://www.slideshare.net/RobinGood/be-your-own-boss 
(check slides 21-22) 


Image credit: Showing direction by Shutterstock






Ken Dickens's curator insight, April 30, 12:14 PM
Great explanation of why a Content Curation strategy is one of the best ways to build brand preference. We call this a "Give to Get" strategy. It builds relationships and trust. -Ken www.2080nonprofits.org
Helen Teague's curator insight, May 1, 9:20 AM

From Robin Goode's scoop note: "

"If you can be a guide, a clearinghouse, a trusted place from where to learn, appreciate and understand more, there is no amount of outbound links that is going to counter the magnetic force you will express to those who are interested in what you are pointing to."


This is why the fear every company has about content curation -  talking about *others* in the same field - has not only no reason to exist, but it is also downright counterproductive as soon as others start using it.


Content curation is a venue to make sense of existing information to facilitate access, discovery, comparison, understanding, both on the side of who curates as well as on the one of those who benefit from it.


Part of my inspiration in becoming so passionate and interested in content curation, has been ignited by a post that appeared in 2004, on Robert Scoble's popular tech blog. 

In it, I read: "It's the new marketing... Instead of being desperate and saying "look at me look at me" you tell your readers to get lost.

Go someplace else.


What's the philosophy?

 

Those sites will take you to the coolest stuff on the Internet. And by doing that, Engadget and Gizmodo have BECOME the coolest places on the Internet. Just like Craig's List, Google, eBay."

 
Takeaway: The more valuable resources, info and tools you share with your audience/community the more trustworthy and reputable you will appear in their hearts and eyes. 

"Send your visitors away" is a simple but valuable content marketing advice and it is at the heart of what a good content curator does. Finding and sharing great resources that would have otherwise gone unnoticed. "

 


Read more:

http://www.masternewmedia.org/news/2004/11/03/want_some_attention_tell_your.htm ;

 

Robert Scoble original post: http://radio-weblogs.com/0001011/2004/10/31.html#a8544 ;

 

See also this slide deck I did in 2007: http://www.slideshare.net/RobinGood/be-your-own-boss ;
(check slides 21-22) 

 

Image credit: Showing direction by Shutterstock



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The Heart Of #Storytelling: 7 Lessons From Novelist, Screenwriter, Filmmaker Alex Garland

The Heart Of #Storytelling: 7 Lessons From Novelist, Screenwriter, Filmmaker Alex Garland | Digital Brand Marketing | Scoop.it
Ex Machina filmmaker Alex Garland talks to Co.Create about developing as a storyteller, and why he has a problem with "auteur theory."

Via Karen Dietz, malek
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Karen Dietz's curator insight, April 30, 12:01 PM

The reason I really like this article is because every piece of advice filmmaker Alex Garland shares speaks to the dynamics of creating/crafting stories, not the mechanics.


Story mechanics are "every story needs a beginning, middle, end, conflict, tension, yadda yadda..." Every storyteller needs to know this. But it doesn't necessarily make great storytelling.


So what does? Once you know the mechanics, it's then focusing on the dynamics. Like these 7 lessons Garland shares. For example:

  1. If you want to be a visionary, you have to think visually
  2. Accidents may trump decisions
  3. Know when it's not working
  4. Elements of storytelling are the same across all platforms.


Go read the article to understand more about story dynamics and what you may need to pay attention to for increasing your story skills. Then go enjoy your day!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, April 30, 12:32 PM
It all starts here:FOLLOW YOUR INTERESTS, AND THE STORY WILL FOLLOW
Charlie Dare's curator insight, April 30, 10:16 PM

Like these 7 lessons ~