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Why You Should Steal Content | Jeffbullas's Blog

Why You Should Steal Content | Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
Content creation has become one of the major challenges for social media marketers and online publishers. Bloggers face this obstacle every day. It is also a path of resistance to writing or even starting a blog.
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7 paradoxes that marketers need to embrace

7 paradoxes that marketers need to embrace | Digital Brand Marketing | Scoop.it

the seven paradoxes marketers need to embrace in today's connected world:


Via malek
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malek's curator insight, February 12, 9:30 AM

 
1) Content is expected to be available everywhere, but consumers feel exposed to too much advertising and marketing.
2) Brands are publishers and also advertisers.
3) In a connected world, brand stories are global and still need to be told locally.
4) Marketers need to communicate through individual campaigns and continuous content.
5) Marketing is both art and science.
6) Great content creation can be elite and also democratic.
7) There is a need to drive sales overnight and drive brand overtime.

Rescooped by Os Ishmael from Marketing and Lead Generation
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Ignoring Mobile? Then Say Goodbye to Your Marketing Plan

Ignoring Mobile? Then Say Goodbye to Your Marketing Plan | Digital Brand Marketing | Scoop.it

The following advice on how to successfully integrate mobile into your business's marketing plan will enable you to maximize mobile's potential to build more meaningful connections with consumers and customers.


Via Kamal Bennani, massimo facchinetti
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Laura-isabel Arbulu's curator insight, Today, 10:18 AM

Why brands have to integrate mobile components into their marketing strategy

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The Three digital concepts Customer Service Innovators need to Grasp

The Three digital concepts Customer Service Innovators need to Grasp | Digital Brand Marketing | Scoop.it

The power of analytics, interconnection points, and the Internet of Things are not buzzwords - they are fundamentally altering the competitive landscape and require a rethink of even the most proven business strategy.


Via TechinBiz, massimo facchinetti
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Should You Increase Your Programmatic Budget?

Should You Increase Your Programmatic Budget? | Digital Brand Marketing | Scoop.it
Programmatic ad buying is one of the hottest buzzwords in marketing today. With 81 percent of the sales cycle taking place online, and predictions that by 2020 consumers will manage 85 percent of the…

Via malek
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malek's curator insight, February 13, 5:29 PM

integrate your programmatic platform with your customer relationship management (CRM) database. 

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The Essential Tools, Applications, And Extensions You Need To Stay Sane As A Marketer | NewsCred Blog

The Essential Tools, Applications, And Extensions You Need To Stay Sane As A Marketer | NewsCred Blog | Digital Brand Marketing | Scoop.it

As a marketer, you’re pulled in a million directions at once. Explain this new tool, write next week’s tweets, negotiate a vendor contract, code and send out this email — the possibilities are endless. One second you’re creative and the next analytical. How can you be expected to keep your head above water with changing priorities and each day looking different than the last?

I’ve been on an endless journey to discover the best tools and tactics to help me be more productive, focused, and thrive day-to-day. At NewsCred, I’m frequently asked what the icons in my toolbar are or what a specific program/extension is, so I figured if these tools can help a few co-workers, hopefully they can help you as well. I’ve included a link to each tool below, a Windows equivalent where appropriate (I’m on a Macbook), and a description of how it can help....


Via Jeff Domansky
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Marco Favero's curator insight, February 12, 3:42 AM

aggiungi la tua intuizione ...

Orlando Delgado's curator insight, February 12, 7:50 AM

This is a common and growing problem...

Elizabeth Telson's curator insight, February 13, 9:38 AM

Try one!

Rescooped by Os Ishmael from Marketing Revolution
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Content Marketing +35% In 2015, Engagement -17% [Report]

Content Marketing +35% In 2015, Engagement -17% [Report] | Digital Brand Marketing | Scoop.it

Beginning of the End - Marty Note
This  Marketing Land report confirms Mark Schaeffer's Content Shock and highlights a few of our favorite rants including:

Burn Your Website THINKING Down
 http://www.curagami.com/burn-down-your-website-3-more-reasons/

 

and Tactical web marketing, that time when it was possible to beat the crowd and gain competitive advantage is gone too. When your website is simply another marketing tactic and not connected to the bone and sinew of your company, brand or spirit then you will end up talking to yourself about yourself. 

Websites are focused on US (we lucky few web marketers) more often than not. Good luck with that going forward. Tomorrow's website will be focused on THEM (customers) with more ways to connect, engage, empower, and inspire than we can imagine.  

Content marketing is over time to start thinking about and creating whatever is next.  Oh, and content curation will be a big part what's next we are convinced since curation combines creation, support and tribalism. 

 

http://www.curagami.com/burn-down-your-website-3-more-reasons/


Via Martin (Marty) Smith
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Why Marketers Are Now in Charge of Cyber Security

Why Marketers Are Now in Charge of Cyber Security | Digital Brand Marketing | Scoop.it
5 precautions for marketers when it comes to cyber security.

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malek's curator insight, February 12, 9:35 AM

cyber security is now part of marketing's responsibility to keep up with the growing sources ans threats

Rescooped by Os Ishmael from Ecom Revolution
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6 Content Marketing Tactics for Ecommerce Merchants

6 Content Marketing Tactics for Ecommerce Merchants | Digital Brand Marketing | Scoop.it

There may be hundreds of tactics that you could consider content marketing. So the six content marketing tactics briefly described here are certainly not an exhaustive list. But this short list does, perhaps, represent some of the best, easiest to understand, and most common content marketing options for small and mid-sized ecommerce businesses.

 

Via Kamal Bennani, massimo facchinetti, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 11, 7:37 AM

Commerce - Community & Content rubicons Are CSF's
No way you win online these days without crossing one of the toughest rivers in my Director of Ecommerce tenure -- making content, commerce and community sing happily around the campfire. Good tips here and I will weigh in soon. 

Marco Favero's curator insight, February 11, 3:52 PM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Digital Content Marketing
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What Your Digital Campaign Is Missing, According to Neuroscience

What Your Digital Campaign Is Missing, According to Neuroscience | Digital Brand Marketing | Scoop.it

Sure, digital is the fastest growing category in terms of allocated U.S. ad spend, but there's one form of media that smart marketers are still obsessed with: Print.


Via brandinmind
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Better Storyelling Improves Your User Experience

Better Storyelling Improves Your User Experience | Digital Brand Marketing | Scoop.it

As we launch Content Services, we're sharing our Storytelling Framework, plus insights on how we do it, so you can turn your brand's value into great stories


Via Lianne Picot
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Lianne Picot's curator insight, February 9, 9:35 AM

Did you know that the Super Bowl ads that use a 'dramatic arc' do better than those that don't? There was research! This article breaks down the arc of storytelling AND gives some really great examples of brands that do it well.

The product is the hero or the user of the product is the hero. The company itself is not the hero! Some great practical tips here on using storytelling in your marketing. Never forget that the stories need to reflect your company culture and values though. Otherwise, people will experience a disconnect.

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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Digital Customer Service Is Becoming A Fully Realized Marketing Channel

Digital Customer Service Is Becoming A Fully Realized Marketing Channel | Digital Brand Marketing | Scoop.it

Predictive analytics, self-service knowledge bases, and personalization are turning the reactive interaction into a marketing opportunity.


Via Martin (Marty) Smith, steve batchelder, massimo facchinetti
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Martin (Marty) Smith's curator insight, February 9, 8:54 PM
Digital customer service sounds great, but tools are only as good as the personality using them. Even the coolest new tools can sound unhelpful and bored with the wrong execution. That said it feels like digital customer service is about to explode.
Rescooped by Os Ishmael from Content Creation, Curation, Management
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Here's Why Your Content Marketing Strategy is Totally Failing

Here's Why Your Content Marketing Strategy is Totally Failing | Digital Brand Marketing | Scoop.it

If your content marketing strategy doesn’t guide the business to achieve its goal, reprogram it with SMART goals.


Via Kamal Bennani, massimo facchinetti
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Marco Favero's curator insight, February 10, 9:45 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Putting More Emotion In Your Storytelling: New App Toneapi Helps

Putting More Emotion In Your Storytelling: New App Toneapi Helps | Digital Brand Marketing | Scoop.it
Toneapi is a Web-based app that analyzes (and potentially improves) the emotional impact of your writing.

Via Karen Dietz
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Karen Dietz's curator insight, February 8, 2:32 PM

Do your stories carry enough emotion in them? Are they connecting emotionally with your audience? A lot of people struggle with this.


I ran across this app and tried it out over the weekend, thinking this would be really cool and helpful if it works! The results? Mixed.


First, it's fun and easy to play with. Take some text and copy/paste it into their program (free 15 day trial). Then analyze it for emotional content. The app will give you an score on emotional content along with some other neat maps. Then you can optimize your content to bring up your emotional score.


So far so good. I took some of my website text and could see I needed to make some improvements. I followed their suggestions and this is when it didn't work as well as I wanted it to.


For example, the words story and storytelling kept being highlighted as red, meaning they were negatively charged. Hmmmmm. Then other suggested word substitutions just flat out didn't work, probably because the app doesn't read for context, only the emotional value of a word. For example, it rated 'presentation' as neutral. Substitute words had no connection to the word presentation. Other times it worked great, though.


Bottom line, I improved my score slightly. I'm going to continue to play with this however, and see what improvements I can make with both the app and on my own.


Have fun with this one!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

malek's curator insight, February 9, 4:23 PM

For better emotional impact of your writing.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Content Strategy: A Development Guide #contentmarketing

Content Strategy: A Development Guide #contentmarketing | Digital Brand Marketing | Scoop.it
User engagement metrics, which measure what users do on your website and how they do it (such as time on page, session duration, bounce rate, and returning users), have become unofficial ranking signals with Google.

Gone are the days when posting a 400-word article with a 2% keyword density could boost a page’s search rankings. Now, poor quality content has a far more negative impact on a site, causing it to drown in a sea of content that was created just for SEO purposes.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Content Isn't King - Customer Experience Is

Content Isn't King - Customer Experience Is | Digital Brand Marketing | Scoop.it
Content is not king. A new study shows that while brands pursue content strategies, they get less engagement. This is why customer experience is the king.

Via Mat Loup, massimo facchinetti
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Mat Loup's curator insight, February 13, 8:45 PM

Top insight: "While the supply of content has risen, what has happened to the demand for it? Consumers may be multitasking more, but they still have just two ears, two eyes and so many hours in the day to consume media. Media consumption has risen, but nowhere near the pace of media production."

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Content Marketing ROI: Do eBooks and White Papers Generate More Leads Than Blogs? A Data-Driven Answer

Content Marketing ROI: Do eBooks and White Papers Generate More Leads Than Blogs? A Data-Driven Answer | Digital Brand Marketing | Scoop.it
Is it better to generate a few leads every day through a dynamic blog or to generate a massive amount of leads every month through a white paper or eBook?

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, January 31, 9:16 AM

In case you missed this, check the ROI of short vs long form content in this content marketing case study.

Rescooped by Os Ishmael from Online Marketing Resources
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How to Optimise for Competitors' Branded Keywords

How to Optimise for Competitors' Branded Keywords | Digital Brand Marketing | Scoop.it

It's probably crossed your mind before. Should you optimize for your competitors' branded keywords? How would you even go about it effectively?


Via Pedro Da Silva
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Online Marketing Man's curator insight, Today, 9:11 AM

Legal theft of keywords - Such fun!

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Why Having an Expert SEO Team Isn’t Enough

Why Having an Expert SEO Team Isn’t Enough | Digital Brand Marketing | Scoop.it

In my last article, “The New Schools of Thought in SEO: Algorithm Chasers vs.


Via Andrew Wroblewski, steve batchelder, massimo facchinetti
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Marco Favero's curator insight, February 12, 3:42 AM

aggiungi la tua intuizione ...

Gonzalo Moreno's curator insight, Today, 9:57 AM
SEO y SEM
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Facebook Enhances Video With Automatic Captions

Facebook Enhances Video With Automatic Captions | Digital Brand Marketing | Scoop.it
Facebook has huge success with its video component, establishing over three billion daily views and testing out new features to... Read more »

Via malek
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malek's curator insight, February 11, 8:11 PM

Eye Catching, here's how it'll work

Companies can set up a silent autoplay feature in Facebook feeds, while keeping their message relevant, and it could be something that catches the eyes of viewers long enough to keep them from scrolling past.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Googleization of the World: SEO, RankBrain, Penguin 4.0 & Time

The Googleization of the World: SEO, RankBrain, Penguin 4.0 & Time | Digital Brand Marketing | Scoop.it

We Live In Google's World
If the web is the wild west then Google is the organizing and calming sheriff. There latest moves including slapping artificial intelligence into their algorithm and moving to real-time updates mean  we live in Google's world perhaps more than ever. 

Google's ability to balance an ever changing world on the head of a pin can be admired, feared or detested depending on where your website is coming out, on how much traffic your site is losing or gaining based on the latest.

These changes mean a favorite too, the Penguin Tool ( http://barracuda.digital/panguin-tool/) is about to lose it's relevance. The ability to overlay Google's moves on your Google Analytics is yet another "not provided" move. Google wants to hold and control their data since control translates into the ability to sell those tools back to us.

As my friend and Google Watcher, Bill Slawski told me he thinks web marketers should be boning up on AI. As we lose our ability to SEE and learn from the web's data Bill is right. We better know AI or diversify our multichannel marketing FAST. 

We live in Google's world perhaps now more than ever!

http://www.curagami.com/google-penguin-4-rankbrain-love/?v=7516fd43adaa 

http://barracuda.digital/panguin-tool/


Via Martin (Marty) Smith, massimo facchinetti
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Avoid These Common B2B Content Marketing Mistakes - HBR

Avoid These Common B2B Content Marketing Mistakes - HBR | Digital Brand Marketing | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


Via marketingIO, malek
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marketingIO's curator insight, February 10, 7:56 PM

Tremendous insight!