Digital Brand Mar...
Follow
Find
4.3K views | +11 today
 
Scooped by Os Ishmael
onto Digital Brand Marketing
Scoop.it!

Why You Should Steal Content | Jeffbullas's Blog

Why You Should Steal Content | Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
Content creation has become one of the major challenges for social media marketers and online publishers. Bloggers face this obstacle every day. It is also a path of resistance to writing or even starting a blog.
more...
No comment yet.
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Master This Storytelling Technique to Create an Irresistible Content Series - Copyblogger

Master This Storytelling Technique to Create an Irresistible Content Series - Copyblogger | Digital Brand Marketing | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.

Via massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Life of a Marketer: 15 Charts & Graphs on What We Really Do All Day

Life of a Marketer: 15 Charts & Graphs on What We Really Do All Day | Digital Brand Marketing | Scoop.it

Hey there, marketer. I’m curious … what’s really going on in that day-to-day work life of yours?

 

When you say you’re working from home, are you actually being productive? When you have a deadline, do you wait until the last minute? What are you actually doing on LinkedIn?  It's time to speak the truth. 

 

Below are 15 graphs and charts showing how we really spend our days....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, Today, 10:20 AM

Great marketing fun! Check out these 15 charts and graphs that describe what life is really like as a marketer. Recommended reading. 9/10

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Mobile SEO: How to Rank in Mobile Search, Post Google’s Mobile Update

Mobile SEO: How to Rank in Mobile Search, Post Google’s Mobile Update | Digital Brand Marketing | Scoop.it

Google is widely expected to soon rollout a major update to its ranking algorithm that will impact results for searches carried out on mobile devices.

This guide will take you step by step, through all of the actions necessary to become fully compliant with all of Google’s Mobile SEO and Mobile Usability requirements.

According to Stat Counter, in December 2014, mobile searches accounted for 32% of all searches made globally.

This update is therefore likely to have a major impact on most websites and on the search engine landscape....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, Today, 5:01 PM

Google's next algorithm update is expected to negatively impact websites that are not mobile-friendly. This report is essential reading to help you get your website mobile ready. Critical reading for marketers. 10/10

Rescooped by Os Ishmael from Business in a Social Media World
Scoop.it!

Tweeting a Link to a Page Might Get it Indexed

Tweeting a Link to a Page Might Get it Indexed | Digital Brand Marketing | Scoop.it

As a part of the IMEC Labs Test Group, we have been running some tests to see whether or not tweeting a link to a page that is otherwise invisible to Google can cause it to be crawled and indexed. The short story is this is: Yes, it might. 


A fascinating study about Twitter and Google!

 

Read it at https://www.stonetemple.com/tweeting-a-link-to-a-page-might-get-it-indexed/

 

---------------

 

Cendrine Marrouat  


Via Cendrine Marrouat - www.socialmediaslant.com
more...
Ken Watson's curator insight, January 31, 1:01 PM

Really interesting read.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Mobile is 98% of Facebook revenue growth: Statista - Chart of the Day

Mobile is 98% of Facebook revenue growth: Statista - Chart of the Day | Digital Brand Marketing | Scoop.it

Facebook's strong mobile advertising business helped the social network to report positive results for the fourth quarter of 2014. Revenue was up 49% to $3.85 billion, as the company's profit grew by 34% to $701 million. For the full year, Facebook reported a net profit of $2.94 billion on $12.47 billion in revenue. 

 

When Facebook started selling mobile ads in 2012, not even the keenest optimists could have predicted how big a success they would be for the company. In each of the past seven quarters, mobile ads accounted for more then 90% of Facebook's revenue growth.


In the past three months, mobile advertising sales amounted to almost $2.5 billion. Having doubled since the previous year's holiday quarter, mobile ad revenue now accounts for more than two thirds of Facebook's advertising revenue and 64% of total revenue....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 31, 12:34 PM

Powerful revenue growth via mobile and a bellwether for marketers.

Rescooped by Os Ishmael from Business in a Social Media World
Scoop.it!

3 Lessons Spammers Taught Me About Marketing to Strangers

3 Lessons Spammers Taught Me About Marketing to Strangers | Digital Brand Marketing | Scoop.it

I like case studies that deliver great lessons. This is one of them.

 

Like many of us, Mars Dorian receives a lot of spam pitches in his inbox. He used to condemn the practice until he realized that he was doing it himself. 

 

What follows is a list of three major tips:

 

Your recipients are human beings with namesDon't just aim for relevancy. Be patient too.Follow up!

 

One I would add is: Have your emails proofread. 

 

To me, this article serves as a reminder that there are human beings at the other end of the "line". We must treat them as such. 

 

Read the post at http://www.businessesgrow.com/2015/01/29/marketing-to-strangers/

 

---------------

 

Cendrine Marrouat 

 

 


Via Cendrine Marrouat - www.socialmediaslant.com
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

How To Bolster Credibility In Content Marketing

How To Bolster Credibility In Content Marketing | Digital Brand Marketing | Scoop.it
Are you credible? And by that I mean: is your content trustworthy? If not, your brand’s credibility is sure to suffer. As a writer and editor, I’ve learned that backing up your content with sourc…

Via massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

Kapost 50 | Top 50 Content Marketers 2014

Kapost 50 | Top 50 Content Marketers 2014 | Digital Brand Marketing | Scoop.it
The Kapost 50 celebrates the best content marketing brands based on the quality and frequency of new content, audience engagement and creativity.

Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from UX Design : user experience and design thinking
Scoop.it!

A Collection of Inspiring Sitemaps and User Flow Maps

A Collection of Inspiring Sitemaps and User Flow Maps | Digital Brand Marketing | Scoop.it
All websites should start with a good plan. Focussing on the design process first may be common for smaller sites. For larger sites, when user experience is paramount, creating an initial sitemap or user flow map is an effective way of working out how you want visitors to use and navigate around. UX is key to a successful site. And always remember the 5PS of planning a site – Proper Planning...

Via Michael Allenberg, yannick grenzinger
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

5 Key Things To Learn About Content Marketing In 48"

5 Key Things To Learn About Content Marketing In 48" | Digital Brand Marketing | Scoop.it

Content marketing is one of the most powerful marketing tools startups can employ. Blogs are powerful drivers of awareness and creators of purchasing intent which ultimately lead to new customers, new employees or other new opportunities. This is doubly true as buyers are educating themselves before contacting sales teams to a far greater extent than ever. Below are the five things I wish I would have known when I first started.


Via Guillaume Decugis, massimo facchinetti
more...
Guillaume Decugis's curator insight, January 30, 2:13 PM

I love the way Tomasz Tunguz puts things in a concise, elegant and convincing ways. He's not a marketer (originally an engineer and now a VC) but what he says about content marketing is priceless (about startups and particular saas startups too! - I've often curated some of his stuff here).


By going to the point, focusing on data and making complex things simple, he's been building an awesome readership on his blog.


His 5 tips will take you less than a minute to read and are either a great reminder or great things to start doing as a content marketer.

Jakarta Web Developer's curator insight, January 30, 3:10 PM

Web Design & Development

be social:  
https://www.facebook.com/JakartaWebDeveloper

Monica Norton's curator insight, January 31, 1:27 PM

Good list... esp. #4: invest in evergreen content.

Rescooped by Os Ishmael from Business in a Social Media World
Scoop.it!

The Pinterest Conundrum

The Pinterest Conundrum | Digital Brand Marketing | Scoop.it

I love Pinterest but I agree with the conclusions of this article. The platform can be confusing. 

 

Maybe it has a lot to do with the way many brands try to use it? Or maybe Pinterest is too young? It has great potential, though!

 

"The bottom line: Pinterest’s marketing value lies more in the future than in the present." - Nate Elliott


Read the post at http://blogs.forrester.com/nate_elliott/15-01-15-the_pinterest_conundrum

 

---------------

 

Cendrine Marrouat 


Via Cendrine Marrouat - www.socialmediaslant.com
more...
No comment yet.
Rescooped by Os Ishmael from The Content Marketing Hat
Scoop.it!

Social Media Active Users by Network [INFOGRAPH]

Social Media Active Users by Network [INFOGRAPH] | Digital Brand Marketing | Scoop.it
One of the most common questions from both businesses and social media marketers is "how many?" How many users. How many people. How many opportunities - for each of the social networks. Here are updated Active User Counts.

Via Mike Allton
more...
Mike Allton's curator insight, January 30, 5:07 PM

Social Media Active Users, By Network UPDATED
Facebook continues to grow in usage.

That's the update this month. Facebook reported a growth in monthly active users of 40,000,000, up to a whopping 1.39 Billion Active Monthly Users.

None of the other networks are reporting any new data, which is particularly disappointing for +Google+ and +YouTube whose data is still from 2013.

You can get all the details here: http://www.thesocialmediahat.com/active-users ;

And you can pin the infographic here: http://www.pinterest.com/pin/12666442678359613/

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

4 Easy Steps to Transmedia Screenwriting | PBS

4 Easy Steps to Transmedia Screenwriting | PBS | Digital Brand Marketing | Scoop.it

So you are a film student or filmmaker and you’re interested in telling a story that will stay with your audience beyond the “fade out.” Let’s say you want a webisode to go viral. Or, a couple of years ago, you heard Disney and Fox talking about transmedia. Now you’re wondering how to stay on trend with these big distribution companies. How would you even begin to write, shoot and produce a story that is “transmedia” ready?

 

There are four key elements you can pay attention to when creating your work that makes it easier to transition into something interactive and cross-platform....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 29, 10:40 AM

Useful tips to help you tell your stories better using transmedia storytelling techniques.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

How Brand Storytelling Benefits from Archetypes

How Brand Storytelling Benefits from Archetypes | Digital Brand Marketing | Scoop.it
You've been hearing about brand storytelling for a while, but you wonder why people say it's so powerful. Well, it's all in the archetypes.

Via Stefano Principato, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

How to Integrate Social Media and Blogging from The Art of Social Media

How to Integrate Social Media and Blogging from The Art of Social Media | Digital Brand Marketing | Scoop.it

Ideas that spread, win. ~Seth Godin

 

A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans.

 

Now blogging and social media not only amicably coexist; they complement each other. The trick is to use a blog to enrich your social media with long-form posts and to use social media to promote your blog.I recently did a live webinar event with Marketo about The Art of Social Media, and we’d like to share the takeaways from the presentation and a few of the follow-up questions that we answered....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, Today, 10:45 AM

Guy Kawasaki says now you need to integrate to win in social marketing. Recommended reading 9/10

Comunicologos.com's curator insight, Today, 11:28 AM

Social Media

Rescooped by Os Ishmael from All about Business
Scoop.it!

5 Key Facebook Marketing Trends For 2015 - Heidi Cohen

5 Key Facebook Marketing Trends For 2015 - Heidi Cohen | Digital Brand Marketing | Scoop.it
Facebook outlines 5 key Facebook marketing trends for 2015 in their 4Q2014 earnings call. Here are the charts and tips marketers need.

Via Ariadna's Fantasy
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Online Marketing Trends to Focus on 2015

Online Marketing Trends to Focus on 2015 | Digital Brand Marketing | Scoop.it
Online marketing is rapidly developing towards some directions and departing from others, rendering some practices obsolete and becoming an increasingly important medium for creating an online brand experience.

Via massimo facchinetti
more...
Monique Walhof's curator insight, January 31, 11:24 AM

time to think of a helpful tool to create :)

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

Startup Storytelling - How AIRBNB Developed Their Stories To Powerhouse Success

The Airbnb story and how each chapter, from 2007 to 2015, led the founders to create a really compelling brand for their guests and hosts.


Via Karen Dietz
more...
Karen Dietz's curator insight, January 31, 2:02 PM

What's the Airbnb story (and who are they if you don't know)?

How did they find it and develop it?

How has it changed from the early days to today?

And what can we learn from this to apply to our own business?


This SlideShare is packed with information that answers all of these questions. It tells a great story about their story. Tips are included at the end for how you can craft stories for your business success.


Thanks Airbnb!

Cathryn Wellner's curator insight, Today, 8:17 PM

Good find, Karen - they have really grasped the power of #storytelling.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Present Your Best - A Customer Success Strategy Template

Present Your Best -  A Customer Success Strategy Template | Digital Brand Marketing | Scoop.it
Use this customer success strategy template to present your best to the executive team.

Via Stefano Principato, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Keeping Up with Apps #infographic

Keeping Up with Apps #infographic | Digital Brand Marketing | Scoop.it
With a steady stream of new devices, operating systems, languages, and tools, mobile development never slows down. Choosing the right Mobile Application Development Platform can make or break your development - meaning the difference between bringing a timely, successful product to market or getting scooped by competition while your developers fix broken code. With the mobile landscape changing so quickly, what trends and features should developers look for in a cross-platform development soluti

Via malek
more...
malek's curator insight, January 28, 6:34 PM

With the huge growth in Internet of things, wearables and new operating system, dealing with complexity is the name of the game

Marc Kneepkens's curator insight, Today, 9:12 AM

Tech hiring is getting harder every day. Need help? Contact me: @MarcKneepkens We are really good at this...

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Are You Up-To-Date with the Best WP Themes in 2015?

Are You Up-To-Date with the Best WP Themes in 2015? | Digital Brand Marketing | Scoop.it

Accelerate positive outcomes with premium WordPress themes. As long as you work with the right ones, these themes can help you create E-commerce, business, portfolio, blog and event pages. It’s a lot better and a lot faster than designing websites from ground up. So, join me in unveiling a dozen or so accomplished themes that really make the grade in 2015....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 30, 10:14 AM

Useful collection of top WordPress themes.

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic]

The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic] | Digital Brand Marketing | Scoop.it
Discover the top global trends in both visual content design and pop culture.

Via malek
more...
malek's curator insight, January 28, 6:37 PM

Blurred background is trending!

Jakarta Web Developer's curator insight, January 30, 3:21 PM

Web Design & Development

be social:  
https://www.facebook.com/JakartaWebDeveloper

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

SEO Best Practices and Trends for 2015

SEO Best Practices and Trends for 2015 | Digital Brand Marketing | Scoop.it
The Internet is a huge factor in how marketing is performed nowadays, and keeping up with the latest SEO trends is important to keeping your marketing edge. This is because traditional push marketing is being replaced by more cost-effective inbound marketing strategies like search engine optimization (SEO), that drives targeted audiences to you as apposed to out bound marketing where you are marketing to the masses and hoping you reach the right people. Here are the top 8 SEO trends to watch for in 2015.

 


Via Kamal Bennani, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

Great SEO Starts With The Right People

Great SEO Starts With The Right People | Digital Brand Marketing | Scoop.it

Great SEO Starts With The Right People - a helpful post from the team at Builtvisible.com


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

25 Questions to Help Define Your Social Media Strategy

25 Questions to Help Define Your Social Media Strategy | Digital Brand Marketing | Scoop.it
Learn more about how your brand's goals and strategies align with social media, and how to think deeply about the best social media strategy for you.

Via malek
more...
malek's curator insight, January 28, 6:18 PM

4. Who is your target audience?

5. Which social channels do they use?

6. What topics and sources of information are most important to them?

7. What events matter to them and their lives?

8. What problems can you help them solve?

9. What jobs can you help them complete?