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Why You Should Steal Content | Jeffbullas's Blog

Why You Should Steal Content | Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
Content creation has become one of the major challenges for social media marketers and online publishers. Bloggers face this obstacle every day. It is also a path of resistance to writing or even starting a blog.
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5 Sources of Online Traffic You’ve Never Heard Of

5 Sources of Online Traffic You’ve Never Heard Of | Digital Brand Marketing | Scoop.it

Online traffic is one of the key performance indicators for online businesses, as it directly affects the number of leads your business acquires.

 

Most online marketers focus their attention on the most well-known sources like search engines, social media channels, and well-known websites. There is nothing wrong with taking the road well-traveled, but don’t stop there. Take a few extra steps could mean a huge increase in traffic.

 

Here are 5 sources of online traffic that you are not using but should use to get an edge over you competitors.


Via Ivo Nový, massimo facchinetti
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SEO In 2014 and Beyond, Content Is King! Context Is Queen

SEO In 2014 and Beyond, Content Is King! Context Is Queen | Digital Brand Marketing | Scoop.it
This is 2014 everyone, content and semantic keywords are now THE most important factors of your SEO ranking next to backlinks. Google has gotten a lot smarter, and it’s time to recognize this isn’t 2005 where you can easily manipulate the search engines. It’s now about how your content is written, shared and diversified over the internet. Gone are the days of cannibalizing keywords, it’s now about using contextual and semantic keywords.

Avoid The Temptation Of Using Black Hat SEO, The Risks Are Too Great
Sometimes it is very tempting to want to “cheat the system” and use what they call Black Hat SEO methods. It’s a way of manipulating the rankings of the search engines through unethical practices and using tools that are very risky to use. Google has an Anti-Spam team of experts that are dedicated to finding websites that show the use of spam and Black Hat methods.

Black hat SEO is very short term, and will eventually result in getting your websites de-ranked. It’s time to rise above the crowd with quality, become the best company that you can be, and most importantly show that you have some authority in your niche.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Content Marketing in SEO – Infographic | SEO & Digital Marketing Blog - Abdul Malick

Content Marketing in SEO – Infographic | SEO & Digital Marketing Blog - Abdul Malick | Digital Brand Marketing | Scoop.it

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. Nowadays people also look for the facts and useful information about the products and services that they find interesting instead of ads.

So engage your audience with unique & useful story/ information of your services or product.  Provide your information precisely not with bag of unnecessary stuffing of keywords. Make your content king in the marketing world and become a great Marketer....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, December 21, 2:38 PM

Useful guide to content marketing and SEO.

Jeff Domansky's curator insight, December 21, 2:42 PM

Useful guide to content marketing and SEO.

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20 Statistic-Backed Tips For Succeeding at Content Marketing

20 Statistic-Backed Tips For Succeeding at Content Marketing | Digital Brand Marketing | Scoop.it
According to a survey from Content Marketing Institute, 86% of B2B marketers use content marketing, but only 38% believe they're good at it. 

While there are many factors that contribute to the performance of our content marketing initiatives, a sound strategy remains necessary across the board. 

To help the other 62% of marketers start feeling good about their efforts, we've collected 20 statistic-backed tips that will help you shape a more effective strategy. 

Via Jeff Domansky
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Jeff Domansky's curator insight, December 21, 2:46 PM

This post will help you get your content marketing in gear.

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How These Top Companies Are Excelling in Social Media Customer Service

How These Top Companies Are Excelling in Social Media Customer Service | Digital Brand Marketing | Scoop.it
Which channel should you use? The correct answer to that question will always be "all of them," if it's possible within your time and resources to do so.
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Google+ URL posting : 4 Facts to optimise SEO and Social Trust

Google+ URL posting : 4 Facts to optimise SEO and Social Trust | Digital Brand Marketing | Scoop.it

Writing an appealing and interesting Google+ post is not the only thing one might know when posting an URL on the social network.


Via Pedro Da Silva
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Seven habits of highly effective digital marketers

Seven habits of highly effective digital marketers | Digital Brand Marketing | Scoop.it
Recently I presented at DA University 2014, a digital marketing conference organized by Digital Annexe, which looked at what the next...

Via Rami Kantari, malek
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malek's curator insight, December 19, 8:38 AM

7. Create a culture of experimentation

A new buzzword focused on Creating opportunities for your organization to act like a startup – it doesn’t matter how large or small your number of staff, or how long you’ve been in business. Challenge your employees to generate new ideas and solutions related to organizational challenges – for example, sales strategy and product development.

donhornsby's curator insight, December 19, 8:56 AM

(From the article): David Bailsford is a person most marketers could learn from.  He was in charge of the British Olympic cycling team for the last two Games.  David’s big thing is to focus on Continuous Marginal Improvement.  He focused on hundreds of small things that collectively delivered big results: i.e. eight gold medals in the last two Olympics.

 

Start-up culture is obsessed with continual optimisation of all stages of the marketing process (from awareness, interest, acquisition and conversion).  Focusing on lots of small things that deliver big results, hence the term ‘Growth Hacking’.

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Online Shopping Psychology | E-Commerce Checkout Decisions | Incloud

Online Shopping Psychology | E-Commerce Checkout Decisions | Incloud | Digital Brand Marketing | Scoop.it

We all love a bit of online shopping but what goes through our head before we click to buy items over the web?

 

We have done some research in the form of an infographic, which reveals some fascinating insights into the psychology of the online consumer.  

 

A massive 85% of people said they read online reviews before making a purchase and 1/3 of shoppers admitted buying an item after being influenced by a video. The research also looks into why we abandon sales at the checkout, which is predominantly down to hidden charges and having to register before buying.

 

Check out our infographic below for the full insight into the mind of the online shopper....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 19, 10:38 AM

When we shop online we make sub-conscious decisions when we are buying items but what goes through our head before we click the purchase button?

Jeff Domansky's curator insight, December 19, 1:48 PM

Valuable insight for social marketers.

Bart van Maanen's curator insight, December 20, 12:18 PM

Wat beweegt de online consument in de webwinkel? Wat reviews en video kennelijk veroorzaken in de psychologie van de shoppers.

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Mobile Will Revive and Redefine Content Marketing - Adweek

Mobile Will Revive and Redefine Content Marketing - Adweek | Digital Brand Marketing | Scoop.it
Some think that the brand-as-publisher trend has reached its peak, when in reality it's just getting started. A mere five years ago, Red Bull was an energy drink, not a global media company.

Via brandinmind, massimo facchinetti
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What we Learned About Social Media in 2014 #INFOGRAPHIC

What we Learned About Social Media in 2014 #INFOGRAPHIC | Digital Brand Marketing | Scoop.it
Sapevate che Tumblr e Pinterest sono stati i più rapida crescita siti di social media nel 2014? Pinterest è cresciuto del 110 per cento e Tumblr ha fatto ancora meglio, registrando una crescita del 120 per cento. Entrambe le piattaforme vantano utenti più giovani d'sociali, anche, con il 70 per cento del loro pubblico di età compresa tra i 16 ei 34 anni di età.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, Marco Favero, malek
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Arnaud d'Haen's curator insight, December 18, 3:27 AM

I see a decline in frequent Facebook usage amongst babyboomers. Trend or anomaly? Let's check it out in 2015

Marco Favero's curator insight, December 18, 3:54 AM

aggiungi la tua intuizione ...

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Check Yourself: The Hilariously Bad Marketing of 2014

Check Yourself: The Hilariously Bad Marketing of 2014 | Digital Brand Marketing | Scoop.it

It can't all be perfect: the worst of content marketing in 2014 stuck to old frameworks at best, and furthered harmful stereotypes or outright offended at worst. It was a particularly rough year for some pretty major brands, especially on the social media front.

 

Luckily, their snafus can teach us all a little something about what to do better next year. So, as you're reading through our list of the worst of 2014, make some mental notes on what 2015 will look like.Without further ado....


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Jeff Domansky's curator insight, December 18, 10:49 AM

These examples of marketing fails are avoidable, hilarious yet great examples of lazy marketing. 9/10

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The latest SEO ranking factors

The latest SEO ranking factors | Digital Brand Marketing | Scoop.it
It's a good time to revise your on-page SEO techniques. Make sure you're up to date with the latest methods and be sure to avoid old tricks that could get you penalized.

Via Pedro Da Silva
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Social Media Trends Set To Dominate 2015

Social Media Trends Set To Dominate 2015 | Digital Brand Marketing | Scoop.it
The year has come to an end, and with it, countless marketers are reflecting on their accomplishments as a whole, no doubt including how they fared on social media. Changes in the online realm typica…

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The Top 10 Google Searches of 2014

The Top 10 Google Searches of 2014 | Digital Brand Marketing | Scoop.it
Google unveils the people, books, and tech gadgets the world searched for the most in 2014.

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Can Analysis be Open-Source?

Can Analysis be Open-Source? | Digital Brand Marketing | Scoop.it
The Mode Playbook is the start of our effort to find out. Each Playbook report includes a SQL query and a visualization. They're built on top of an example users table and event stream—a data structure that's common in many companies. Because users can represent customers, accounts, or users, and events can be logins, purchases, clicks, screen views, or any combination of actions, each Playbook is designed to be flexible enough to fit many different businesses and products. If you have a SQL database with these two concepts, you can make a few simple changes to the reports we provide and have access to the same set of analytical tools we've built over the last year.

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Jeff Domansky's curator insight, December 21, 2:30 PM

It's a provocative question and this tech startup set out to try to answer whether data analysis can be open source. If data is your thing, take a look at their free tool.

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68 Best Blogging Tips: Bloggers Ultimate Checklist 2014 | Infographic

68 Best Blogging Tips: Bloggers Ultimate Checklist 2014 | Infographic | Digital Brand Marketing | Scoop.it
Here's your ultimate blogging checklist! Follow these blogging tips to learn the do's and don'ts in blogging, how to implement SEO the right way, optimize your layout and make your content interesting.

 

Learn more:

 

https://gustmees.wordpress.com/2013/06/01/what-you-should-know-about-blogging/

 


Via ICTPHMS, Gust MEES, massimo facchinetti
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Gust MEES's curator insight, December 21, 2:43 PM
Here's your ultimate blogging checklist! Follow these blogging tips to learn the do's and don'ts in blogging, how to implement SEO the right way, optimize your layout and make your content interesting.


Learn more:


https://gustmees.wordpress.com/2013/06/01/what-you-should-know-about-blogging/


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How to Improve Your Market Research with Content Aggregation - Business 2 Community

How to Improve Your Market Research with Content Aggregation - Business 2 Community | Digital Brand Marketing | Scoop.it
Content aggregation is as old as the Internet but it was only recently that companies took advantage of it to use in marketing research.

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How To Create A Solid Content Marketing Strategy For Sales And SEO

How To Create A Solid Content Marketing Strategy For Sales And SEO | Digital Brand Marketing | Scoop.it
I have to admit, the feeling of achievement that you get once your content strategy begins to bring in free and organic traffic is beyond words. It’s beautiful to realize that all that hard work is…

Via massimo facchinetti
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Marco Favero's curator insight, December 20, 5:55 PM

aggiungi la tua intuizione ...

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Google Maps, Yelp & Local SEO In 2015

Google Maps, Yelp & Local SEO In 2015 | Digital Brand Marketing | Scoop.it
When it comes to digital marketing and SEO for your business, it's important to look beyond just your website. For local businesses, a strong online market
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Majority of B2B Websites' Content Failed to Reel in Customers in 2014 | KoMarketing Associates

Majority of B2B Websites' Content Failed to Reel in Customers in 2014 | KoMarketing Associates | Digital Brand Marketing | Scoop.it

Forrester scored companies according to various factors, including the appeal of their website content and use of video. The companies had the potential to score a perfect 30, or obtain a passing score of 20 or above. Only four companies successfully passed Forrester’s test; the average score was 12.8. Forrester did not reveal the names of the four companies that passed its test.

 

“The biggest problem is that the majority of content talks about the company, what its products and services do and how many awards they’ve won, but doesn’t speak to the issues their prospective buyers are trying to solve,” said Laura Ramos, Forrester analyst, according to Ad Age.

 

Telling stories, writing in narrative and shooting video were identified as key ways that companies can help their messages stand out among the rest....


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Jeff Domansky's curator insight, December 19, 10:21 AM

A new report published by Forrester Research shows that a majority of B2B websites have failed to engage users with content in 2014. It's time for marketers to rethink and refocus their content marketing.

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The World of Social Media 2014: Statistics, Facts & Figures

The World of Social Media 2014: Statistics, Facts & Figures | Digital Brand Marketing | Scoop.it

It’s been a big year for the world, and it’s been a big year for social media.

 

The World Cup, Sochi Olympics, iPhone 6 announcement, death of Robin Williams and missing Malaysia Flight 370 were huge on Twitter, Facebook and, well, everywhere that had any kind of share button.

 

Social media today is increasingly used as a way to rally communities around common causes to inspire (and sometimes try to force) change.

 

This year, everything from the Ukrainian Crisis to the Ferguson jury decision has triggered enormous social and global conversation, something that just wasn’t possible even a decade ago.

 

Check the visual for an in-depth look at social media around the world in 2014, which comes courtesy of AddThis.


Via Ivo Nový, massimo facchinetti, malek
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malek's curator insight, December 19, 8:49 AM

Support meaningful interactions:  the number one reason why social media is thriving on a narrow scale.

Couples talk to others about their wedding questions, dilemmas and options to get feedback. Having extra opinions outside of immediate family and friends is a good avenue for couples that don’t necessarily want to share all of the details of their day in advance. Couples like to post their speeches, pictures and ideas, or weigh in with their opinions on other members’ weddings.

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15 Social Media Companies To Watch In 2015 - Forbes

15 Social Media Companies To Watch In 2015 - Forbes | Digital Brand Marketing | Scoop.it
This was an exciting year for social. About 300,000 apps were added to the Apple App Store. Eighty-five billion apps have been downloaded since October. Instagram’s active use grew by 23 percent.

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How Much Money Should I Invest in Content Marketing 2015 #contentmarketing

How Much Money Should I Invest in Content Marketing 2015 #contentmarketing | Digital Brand Marketing | Scoop.it
If the question you’re asking is: “How much money should I invest in content marketing for 2015?” — you’ll never get the right answer.

The correct question is, “How much money should I invest in lead generation, e-commerce revenue generation, brand awareness and/or brand loyalty in 2015?”

For most companies, these are the main objectives of Internet marketing campaigns. The main Internet marketing programs to support these objectives are SEO, PPC, email marketing and social media marketing.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Angela Heath's curator insight, December 20, 2:07 PM

Maybe you are asking the wrong question. How much money do you want to make is a better question. Content marketing can help you meet this goal.

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Here’s why messaging apps are such a big deal

Here’s why messaging apps are such a big deal | Digital Brand Marketing | Scoop.it
Facebook spent around $22 billion to buy WhatsApp in February. It even offered at least $3 billion to acquire Snapchat, even though CEO Evan Spiegel turned it down. So why are messaging apps such a big deal, anyway?

Via malek
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malek's curator insight, December 18, 7:35 AM

Bundling of call, text and email can change the landscape

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7 SEO Predictions for 2015 #infographic

7 SEO Predictions for 2015 #infographic | Digital Brand Marketing | Scoop.it
The SEO landscape is constantly changing and 2015 will be no different. With Google adding new algorithms and updating existing ones you can be sure of a turbulent year ahead for website owners.

Via massimo facchinetti
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Marco Favero's curator insight, December 17, 8:57 AM

aggiungi la tua intuizione ...