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Why You Should Steal Content | Jeffbullas's Blog

Why You Should Steal Content | Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
Content creation has become one of the major challenges for social media marketers and online publishers. Bloggers face this obstacle every day. It is also a path of resistance to writing or even starting a blog.
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Rescooped by Os Ishmael from UX Design : user experience and design thinking
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Category-Specific Sorting: A New Way to Sort Products

Category-Specific Sorting: A New Way to Sort Products | Digital Brand Marketing | Scoop.it
During our research study on product list usability the test subjects repeatedly sought out category-specific sorting, yet this feature has been completely overlooked by the e-commerce community.

Via yannick grenzinger
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Rescooped by Os Ishmael from UX Design : user experience and design thinking
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Why This Apple Guy Believes in Google’s Material Design | UX Magazine

Why This Apple Guy Believes in Google’s Material Design | UX Magazine | Digital Brand Marketing | Scoop.it

Via yannick grenzinger
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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How to prove that your content marketing delivers ROI?

How to prove that your content marketing delivers ROI? | Digital Brand Marketing | Scoop.it

Despite all the overwhelming interest in content marketing, there is often little to show for it. According to the same studies mentioned above, only 38% of B2B and 37% of B2C content marketers believe their campaigns are effective. 


A more stunning figure is that only 23% of B2C and and 21% of B2B marketers say that they are successful at tracking their content efforts. Yes, we can wave with reach numbers of our paid ad impressions and with Facebook engagement rates. And show increased numbers of page views on our website. But are these soft metrics persuading our CFO?...


Via Jeff Domansky
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Jeff Domansky's curator insight, April 18, 3:17 AM

Does your content marketing measure up? Here are the social media metrics that matter.

Rescooped by Os Ishmael from digital marketing strategy
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Invest in Loyal Audiences: How Google's Evolution is Forcing Marketers to build loyalty - Whiteboard

Invest in Loyal Audiences: How Google's Evolution is Forcing Marketers to build loyalty - Whiteboard | Digital Brand Marketing | Scoop.it
As Google changes the SERPs, building a loyal audience is more important than ever. Learn effective tactics to create relationships and trust before you focus on SEO.

Via malek
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malek's curator insight, April 17, 7:04 PM

Changes that Google has made that are forcing marketers to invest more and more in building loyal audiences before they do SEO

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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How to Promote Your Stories Effectively #Infographic

How to Promote Your Stories Effectively #Infographic | Digital Brand Marketing | Scoop.it
“In digital marketing, there is always a new trend, a new technology or a new way of thinking to take into account. But there is still a place for the humble blog.”
Via Brian Yanish - MarketingHits.com, Karen Dietz
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Karen Dietz's curator insight, April 18, 1:01 PM
OK -- you've got business stories to share. Now what? Here's an infographic that lays it all out. Go grab your stories and get busy!
Rescooped by Os Ishmael from digital marketing strategy
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Your Ideal Shopping Campaign: The Critical Segmentation Decision

Your Ideal Shopping Campaign: The Critical Segmentation Decision | Digital Brand Marketing | Scoop.it
Columnist Carrie Albright lays out the considerations for shopping campaign structure, including the pros and cons of brand, category, and product segmentation.

Via malek
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malek's curator insight, April 17, 7:10 PM

Before creating your first handful of campaigns, it’s imperative that you take a moment to reflect on what strategy will work best for you and your product inventory.

Rescooped by Os Ishmael from digital marketing strategy
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#INFOGRAPHIC: How Facebook Moderates Content

#INFOGRAPHIC: How Facebook Moderates Content | Digital Brand Marketing | Scoop.it
What are the challenges faced by moderators on Facebook, and who exactly are these moderators?

Via Brian Yanish - MarketingHits.com, malek
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Marco Favero's curator insight, April 15, 5:11 AM

aggiungi la tua intuizione ...

A-Writer's curator insight, April 15, 5:44 AM

http://www.a-writer.com/

Rescooped by Os Ishmael from Strategic Influence Marketing
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It's Not a Pitch, It's a Person. The Super Powers of Influence Marketing.

It's Not a Pitch, It's a Person. The Super Powers of Influence Marketing. | Digital Brand Marketing | Scoop.it
Unlocking the power of influence marketing requires a focus on relationships, not pitches

Via Ron Sela
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Rescooped by Os Ishmael from digital marketing strategy
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How To Improve Your Content Marketing With Canva

How To Improve Your Content Marketing With Canva | Digital Brand Marketing | Scoop.it
Images are an integral part of content marketing, they are required not just for blog posts, slides or infographics but for posts to social media itself. One of the challenges for content marketers i…

Via malek
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malek's curator insight, April 11, 4:14 PM

The team at Canva really understand social media and this is more important than you might think. Whilst you can use sophisticated tools like Photoshop or Pix.lr, the Canva team understand the challenges you face in social media and have designed the tool around your needs.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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3 Powerful Ways To Improve Your Storytelling (And Business!) In Less Than 15 Minutes

3 Powerful Ways To Improve Your Storytelling (And Business!) In Less Than 15 Minutes | Digital Brand Marketing | Scoop.it
So this weekend, I've found that winning an imaginary lottery, Finding Nemo and Billy Idol all have something in comm...

Via José Carlos, massimo facchinetti
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Fausto Cantu's curator insight, April 17, 9:00 AM

3 maneras de mejorar tu storytelling en menos de 15 minutos

 

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The 2 Most Important Concepts For B2B Content Marketing Success

The 2 Most Important Concepts For B2B Content Marketing Success | Digital Brand Marketing | Scoop.it

Are you overwhelmed thinking about how to launch a content marketing marketing effort? Don’t be. Focus on these two areas and you’ll be successful. 


Via Neil Ferree, massimo facchinetti
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Neil Ferree's curator insight, April 15, 3:19 PM

Abraham Lincoln once said “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” The same applies to content marketing strategy. Good advice to consider as you plan your content marketing strategy. Planning is the most important part of the process.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Thinking like a designer can transform the way you develop products, services, processes—and even strategy. Design Thinking

Thinking like a designer can transform the way you develop products, services, processes—and even strategy. Design Thinking | Digital Brand Marketing | Scoop.it
Thinking like a designer can transform the way you develop products, services, processes—and even strategy.

Via Fred Zimny, massimo facchinetti
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Rescooped by Os Ishmael from digital marketing strategy
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Top 10 Lead Generation Tactics for 2015 | Siteber

Top 10 Lead Generation Tactics for 2015 | Siteber | Digital Brand Marketing | Scoop.it

Generation leads are always on the move. Here's a list of 10 new types of leads


Via iNeoMarketing, massimo facchinetti, malek
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malek's curator insight, April 13, 6:50 PM

Udemy to offer free courses for prospecting, SMART.

Rescooped by Os Ishmael from Strategic Influence Marketing
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The Best Tips For Connecting With Industry Influencers On Social Media

The Best Tips For Connecting With Industry Influencers On Social Media | Digital Brand Marketing | Scoop.it
Did you ever stand in line as a kid waiting for an autograph from a celebrity? Maybe it was a sports star that you hoped to be like someday, or an author who inspired you with a book they wrote.

Via Ron Sela
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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What Makes Your Blog Content Valuable to Your Readers?

What Makes Your Blog Content Valuable to Your Readers? | Digital Brand Marketing | Scoop.it

So now your question is: how do you make your blog content valuable to your readers?


And there’s the rub. While it is simple enough to understand, and no one in his right mind will ever argue against the fact that your blog must offer something of value, creating value itself is the tricky part. I’ve tried to distill the entire process and break it down into what I think are the base elements that makes a blog post valuable. Here are my ideas....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 18, 3:05 AM

If you blog then just like all other bloggers you aspire for your content to be a hit with your audiences. The good thing is that it’s not altogether impossible for that to happen.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The 9 Traits of Highly Effective Content Marketing Teams

The 9 Traits of Highly Effective Content Marketing Teams | Digital Brand Marketing | Scoop.it
How can your content team refine its processes so that you're constantly creating valuable, relevant, and consistent content? Learn the nine traits of highly effective content marketing teams.

Via Francois Mathieu, massimo facchinetti
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Brand Storytelling Isn't Telling, But Showing--Great Examples

Brand Storytelling Isn't Telling, But Showing--Great Examples | Digital Brand Marketing | Scoop.it

“Brand storytelling is most effective when you're not telling people how great your company is, but rather showing them you're a thought leader.”


Via Karen Dietz
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Karen Dietz's curator insight, April 18, 12:56 PM

The title of this article is nothing knew -- we've known for decades that sharing stories is not about telling, but about showing and pulling people into your world.


So forget the title and go read this post for the 3 ideas for stories to tell.


I really like how the author talks about each type of story and the advice given. There are video stories that are used as examples, which is great and so helpful.


I trust this post and videos will give you some fresh ideas for your business storytelling.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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11 Ways to Make Your Content Appealing to International Audiences

11 Ways to Make Your Content Appealing to International Audiences | Digital Brand Marketing | Scoop.it
Learn tips for creating content that appeals to your entire audience, no matter where in the world they come from.

Via Jessica Kelly, massimo facchinetti
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Jessica Kelly's curator insight, April 14, 6:22 PM

Key point that I've been annoying clients/colleagues with for years, usually impolitely expressed as something like "IT'S NOT SPRING EVERYWHERE, PEOPLE."

Paul Gilbert's curator insight, April 14, 7:13 PM

Suggested reading:

justice addison's curator insight, April 16, 5:23 AM

warreva 2

Rescooped by Os Ishmael from How to find and tell your story
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Why We Should All Learn the Art of Storytelling Through Family Photos | Save Family Photos

Why We Should All Learn the Art of Storytelling Through Family Photos | Save Family Photos | Digital Brand Marketing | Scoop.it

"There was once a time that I didn’t think much about my family stories. It’s not that I didn’t care, but I just didn’t make time for it. I think what changed my course was having children. They start asking me questions like, “did you do that when you were a kid?” Or maybe it went more like, “back in the olden days did you…?”

 

Once I had children, I realized that it was important to share my stories of childhood and family with them. One of the best story prompts is a picture, and it only takes one to start the journey."

 

Read the full article to find out more about using pictures as story prompts as well as an example of telling a story with a photo.


Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, April 16, 3:15 AM

I love the idea of adding items to a photograph as they did in this article.  It can really enhance the story or fill in gaps.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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4 Steps to Manage Your Content Workflow

4 Steps to Manage Your Content Workflow | Digital Brand Marketing | Scoop.it
Content marketing and cooking have a lot in common. You’ve got the chef (executive editor) who plans, delegates, edits, and manages the flow of the execution. The sous chef (writer) is right-hand man to the chef, following intricate orders of produce the meal (content). Though your dinner guests (readers) of a feast do not see what goes on behind the scenes, they are the ultimate judge. The end product portrays a clear reflection of what goes on behind the scenes.

Like a meal, coordinating content takes strategy, planning, communication, and access to an arsenal of tools. Missing just one of these steps can result in a poor end product.

Now is the perfect time to set the table for success. Here are four steps to master your content workflow:

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Rescooped by Os Ishmael from digital marketing strategy
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6 Research-Backed Ways to Get More Followers on Twitter and Facebook

6 Research-Backed Ways to Get More Followers on Twitter and Facebook | Digital Brand Marketing | Scoop.it
All the best research on how to get more followers on social media. Twitter tips, Facebook tips, and much more.

Via malek
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malek's curator insight, April 15, 5:19 PM

Part of having lots of followers is knowing how to keep them.

Avoid

  • Leaving too many updates within a short time
  • Posting about uninteresting topics
  • Sharing the mundane details of one’s life
Rescooped by Os Ishmael from digital marketing strategy
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Unmasking The Hidden Digital Marketing Strategies of 9 Successful Startups

Unmasking The Hidden Digital Marketing Strategies of 9 Successful Startups | Digital Brand Marketing | Scoop.it
A full and in-depth analysis of 9 Successful Start-ups and how they made it to the top. What is interesting about the techniques they used in their Digital Marketing Strategies is ...

Via malek
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malek's curator insight, April 15, 5:23 PM

For starters, while it is absolutely commendable that they have no commercial anchor text, they also have no content rich related anchor text.

 

Rescooped by Os Ishmael from Content Creation, Curation, Management
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33 Content Marketing Influencers You Need to Follow right now! | BusinessUpdates

33 Content Marketing Influencers You Need to Follow right now! | BusinessUpdates | Digital Brand Marketing | Scoop.it

Unless you’ve been living under a rock for the past couple of years, it’s no big surprise that Twitter is one of the hottest platforms for sharing and absorbing information, specifically when it comes to content marketing and all of its related fields.

 

However, finding the right people to follow in this roiling sea of tweets isn’t always the easiest of prospects, especially if you’re new to this portion of the “Twitterverse.”

 


Via Jeff Domansky, Marco Favero, Ivo Nový, massimo facchinetti
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Marco Favero's curator insight, April 16, 12:57 PM

aggiungi la tua intuizione ...

Pecsi Ferenc | Soreo.biz's curator insight, April 17, 4:33 AM

Ezt a listás (vagy egy hasonlót?) láttam már korábban is. Nagyjából a harmadukat ismerem/követem is. A többieket majd tesztelem. 

DrAlfonso Orozco C.'s curator insight, April 17, 1:44 PM

Marketing for today.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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From StoryCorps: An App For Capturing Stories

From StoryCorps: An App For Capturing Stories | Digital Brand Marketing | Scoop.it
Founder Dave Isay was awarded the 2015 TED Prize to promote his nonprofit work recording, sharing, and preserving the stories of people's lives.

Via Karen Dietz
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Karen Dietz's curator insight, April 15, 4:48 PM

Yay -- an app from StoryCorps that helps you capture anyone's stories!


Over 500 nonprofits already collect stories of their constituents using StoryCorps. You can use it to collect the stories of your customers, also.


But not just any stories. Since growing a business is about connecting with customers and building sustaining relationships, ask for stories that help you get to know them better. 


Pick a theme that connects to how your company serves the world. Ask your customers and staff for stories that speak to that theme.


Use the app to capture, preserve, and share with the world. It's a true gift to have someone felt heard and valued. This app could be a great way to do this on any kind of scale you want.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Character Minutes's curator insight, April 16, 9:56 PM
Great potential project!
Rescooped by Os Ishmael from Content Creation, Curation, Management
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How to: Create a Content Strategy (only 652 steps!)

How to: Create a Content Strategy (only 652 steps!) | Digital Brand Marketing | Scoop.it
Content strategies are complicated, and hard to make. But they're powerful tools that marketers have used for decades. Learn how to create one with this detailed walkthrough by Ian Lurie.

Via Pedro Da Silva, massimo facchinetti
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Marco Favero's curator insight, April 14, 2:01 AM

aggiungi la tua intuizione ...