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Why You Should Steal Content | Jeffbullas's Blog

Why You Should Steal Content | Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
Content creation has become one of the major challenges for social media marketers and online publishers. Bloggers face this obstacle every day. It is also a path of resistance to writing or even starting a blog.
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Rescooped by Os Ishmael from How to find and tell your story
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15 Insanely Actionable Storytelling Tips For Your Next Business Presentation | Nuts & Bolts

15 Insanely Actionable Storytelling Tips For Your Next Business Presentation | Nuts & Bolts | Digital Brand Marketing | Scoop.it

"Great corporate storytellers do two things very well: First (obviously), they tell stories. Second, through their stories, they get people to take action.

 

You might be thinking, “That’s great if you’re Steve Jobs, but how do I even begin turning my dry, everyday material into a story…let alone a gripping one?”

 

Well today I’m going to help you out with 15 insanely actionable storytelling tips and tricks to get you into the storytelling mindset, regardless of what type of material you’re working with."

 

Read the full article to find out more about these tips:

Find Your Characters And Make Them The Focal Point Of Your PresentationSet The Stage By Describing Where You Are Now And Where You Want To Be In The FutureDescribe What Needs To Be Overcome And Highlight Why This Will Be DifficultEmotionally Invest Your Audience In The Struggle (Define Failure Or The Status Quo)Emotionally Invest Your Audience In The Outcome (Define What Success Looks like)Challenge Your Audience’s Assumptions By Adding A TwistOnboard Your Audience With An Interesting Metaphor THEY Can Relate ToShow Your Audience Exactly What You Are Talking AboutHighlight The Important By Cutting Out The UnimportantUse Sound Effects To Anchor Important Details In Your PresentationUse Silence To Create Emphasis And Draw Your Audience Into Your StoryCreate A Warm Fuzzy Feeling By Sharing A Personal Or Vulnerable ExperiencePace Out Your Story To Allow Your Audience To BreatheTurn Your Important Data Points Into Memory GlueEnd Your Story With A Bang And Then Shut Up
Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, Today, 1:12 AM

I like how each tip is laid out with steps, examples, and how it will improve your story. 


You can also download the article as a pdf (link is in article)

Rescooped by Os Ishmael from digital marketing strategy
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Create Precise Buyer Personas With SEO Data: A 10-Step Guide

Create Precise Buyer Personas With SEO Data: A 10-Step Guide | Digital Brand Marketing | Scoop.it
If your content fails to resonate with a target audience, your buyer personas may be to blame. Use this 10-step guide to create precise personas using SEO data.

Via malek
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malek's curator insight, April 25, 7:36 PM

How to integrated your SEO with your persona research and your content strategy

Rescooped by Os Ishmael from digital marketing strategy
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Why Strong Customer Relationships Trump Powerful Brands

Why Strong Customer Relationships Trump Powerful Brands | Digital Brand Marketing | Scoop.it
Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant. Others have prophesied an increasing importance of brand as a simple way to evaluate choices in an era of information overkill.

Via Eric_Determined / Eric Silverstein, Fred Zimny, malek
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Fabrizio Cappelli's curator insight, April 24, 12:03 PM

... .we are on the same page ... why not evaluating Customer as an Asset and put into the Balance Sheet ? Intangibles ... or more tangible of any other measure ?

Nedko Aldev's curator insight, Today, 6:00 AM

 

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malek's curator insight, Today, 7:42 AM

dramatic shift in the strategic approach to marketing over the last 10 years. 

Rescooped by Os Ishmael from digital marketing strategy
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Give Your Brand a Boost With Lifestyle Content

Give Your Brand a Boost With Lifestyle Content | Digital Brand Marketing | Scoop.it
It's your ticket to reaching an audience that doesn't even know they need you.

Via malek
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malek's curator insight, April 26, 6:53 PM
Loyalty is the hallmark of business success. Creating a character is your best bet.
Rescooped by Os Ishmael from Business in a Social Media World
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Twitter monitoring: Surprise your readers with this tip

Twitter monitoring: Surprise your readers with this tip | Digital Brand Marketing | Scoop.it

Do you know who shares your content on Twitter? 

 

If you just check direct mentions, you are missing half of the shares (at least)...


In this article, I share a little trick that will help you cover the entire Twitter sphere!


Via Cendrine Marrouat - SocialMediaSlant.com
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Why Facebook Dark Posts Are Key to Your Social Strategy #HMSBlog

Why Facebook Dark Posts Are Key to Your Social Strategy #HMSBlog | Digital Brand Marketing | Scoop.it
Officially known as an unpublished posts, facebook dark posts give you everything you could ever want in a facebook advertisement. Maximize your ROI by...
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Why Google Should Google 'Storytelling' & Why Content Marketing is a Product

Why Google Should Google 'Storytelling' & Why Content Marketing is a Product | Digital Brand Marketing | Scoop.it
Why brand storytelling is essential to the success of any business' content marketing strategy and why brands must think of content marketing as a product.

Via massimo facchinetti
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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4 Best Influencer Marketing Studies of 2015 (So Far) | Kristen Matthews

4 Best Influencer Marketing Studies of 2015 (So Far) | Kristen Matthews | Digital Brand Marketing | Scoop.it

Don’t get me wrong—a good tips post has helped me greatly over the years. But I’m a sucker for posts containing facts, strategies backed up with data, and most of all… charts!

 

There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly. For this post, I’ve rounded up some of my favorites....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 25, 2:37 AM

Hungry for data? Kristen Matthews rounds up some of the best recent studies and data visualizations from the world of influencer marketing.

Mike Allen's curator insight, April 25, 6:55 AM

Influencer marketing is vital to commercial success for old products as well as new

Nedko Aldev's curator insight, April 26, 6:38 AM

 

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Rescooped by Os Ishmael from digital marketing strategy
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How to Promote Your Stories Effectively #Infographic

How to Promote Your Stories Effectively #Infographic | Digital Brand Marketing | Scoop.it
“In digital marketing, there is always a new trend, a new technology or a new way of thinking to take into account. But there is still a place for the humble blog.”Source: www.adweek.co...

Via Gust MEES, Stan Smith, malek
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Miguel Damiani's curator insight, April 20, 6:27 PM

Excelente infografía...!!!

Nedko Aldev's curator insight, April 26, 6:21 AM

 

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Tamika Singleton's curator insight, April 26, 12:26 PM

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PAID THRU PAYPAL FOR 90 days then everyone goes to direct deposit

Send your resume to typingassignments.com for Translation, Advertising, Marketing, SEO, Convert Documents Certify Documents Website Designer Software Designer Website Developer Software Developer and more

 SEND RESUME TO careers@typingassignments.com is only for any Translator positions and the rest goes to resumes@typingassignments.com and if it won't accept it then only send to info@typingassignments.com

 NO FEES TO JOIN WORK FROM HOME! YOU WON'T BE SEND ANY FURTHER INSTRUTIONS UNLESS YOU SEND IN YOUR RESUME

Veterans are encouraged to apply retired or active duty

Freelancer positions will be offered after all full-time and part-time positions have been filled so everyone is encouraged to apply

We won't respond without receiving your resume and your url link to you portfolio to attest to your skills

Add the owner as a friend on fb with tamikanotsowitdadrama and skype id mstee3477 and state why you are contacting her give her my name so shell know who referred you for the position

The list of jobs is on https://www.facebook.com/TypingAssignmentsLLC

Social Networks

Facebook   https://www.facebook.com/TypingAssignments.com & https://www.facebook.com/tamikanotsowitdadrama           ;

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Google      https://plus.google.com/u/1/b/117013811896991082954/+GlobalTypingAssignmentsLLCCutOff

Twitter @GLOBALTYPING37

Rescooped by Os Ishmael from UX Design : user experience and design thinking
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Web UI Design for the Human Eye: Principles of Visual Consistency

Web UI Design for the Human Eye: Principles of Visual Consistency | Digital Brand Marketing | Scoop.it
Free ebook explains how to create visually consistent interfaces without looking boring. Examples from Squarespace, Wunderlist, Jukely and more. @uxpin

Via yannick grenzinger
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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What to Know Before Creating a Content Marketing Strategy | Cision

What to Know Before Creating a Content Marketing Strategy | Cision | Digital Brand Marketing | Scoop.it

A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

 

He coined “content shock” and argued that though more and more businesses give away more and more content, people have only finite time to consume it.Is this the end of content marketing? Hardly. It means brands will have to invest in content creation....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 24, 10:53 AM

Content marketing is alive and well...it's just changing. If you want to start a content marketing strategy or refine an existing campaign, follow these tips.

SageRave's curator insight, April 24, 11:06 AM

Great tips when you need a new direction for your writing efforts.!

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Why Stories Work for Business

Why Stories Work for Business | Digital Brand Marketing | Scoop.it
Stories work for business because we [the audience] identify with brands. We see ourselves living the lives in these brands’ stories. Therefore, we begin telling stories too. Stories like my New York #missadventure.

Brands need to become media companies.

I recently attended a storytelling seminar with screenwriter, Robert McKee and one of the points he made speaks to this. Companies need to understand that in order to create loyal brand advocates they have to become media companies.

Via Gregg Morris, massimo facchinetti
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Content Curation Visualized

Content Curation Visualized | Digital Brand Marketing | Scoop.it
What is content curation about? Diagram, charts and infographics to make sense and introduce "others" to the *content curation* conundrum

Via massimo facchinetti
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Marco Favero's curator insight, April 23, 5:59 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Documentary Evolution
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5 New Questions for the Coming Age of Digital Storytelling (With Answers from the Digital Vanguards at TFI Interactive Day)

5 New Questions for the Coming Age of Digital Storytelling (With Answers from the Digital Vanguards at TFI Interactive Day) | Digital Brand Marketing | Scoop.it
Liz Nord reports from the Tribeca Film Institute's third annual Interactive Day.

| POV Blog | PBS


Via mirmilla
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Rescooped by Os Ishmael from The Content Marketing Hat
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5 Reasons Social Dashboards Are Great For Business

5 Reasons Social Dashboards Are Great For Business | Digital Brand Marketing | Scoop.it
There are a lot of different social listening dashboards that you can use to monitor activity of your followers and people interested in your brand. Here's why.

Via Mike Allton
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Mike Allton's curator insight, Today, 8:25 AM

How Do Businesses Keep Up With Social Media?

It's the underlying issue that plagues so many of the bloggers and business owners that I talk to. Not so much the changes, though those are overwhelming, as it is the sheer volume of activity and time required.

Posting status updates.
Responding to comments.
Monitoring key conversations.
Engaging.

That's what's overwhelming, particularly once you begin to have more than a couple social platforms involved.

And as +Wade Harman puts it, "once your business starts to grow and you start seeing more and more people gravitate toward your product, there is a chance that you could be left behind because of the simple fact that you just can’t keep up with everything."

That's where Social Dashboards come in. If you aren't yet using any kind of social media management tool, this guest post from Wade may be an eye-opener, and just the thing you needed to get moving in the right direction.

#SocialMedia   #SocialListening   #SMM  

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Promote Your Content Marketing

Promote Your Content Marketing | Digital Brand Marketing | Scoop.it
Promote your content marketing by dividing your audience up into segments. You must understand the difference between PR and promotion to make it work.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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You First Steps In Content Marketing

You First Steps In Content Marketing | Digital Brand Marketing | Scoop.it

Diamo uno sguardo alle prime priorità nell'ottenere andare con una campagna di marketing di contenuti che ha anche un forte impatto sulla SEO.

 

Per saperne di più: http://searchengineland.com/first-steps-content-marketing-219169


Via Antonino Militello, Marco Favero, massimo facchinetti
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Marco Favero's curator insight, Today, 1:56 PM

aggiungi la tua intuizione ...

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Social Media Strategy versus Marketing Tactics

Social Media Strategy versus Marketing Tactics | Digital Brand Marketing | Scoop.it
Once the social relationship is established only then you can implement your small business Marketing Plan into your network marketing journey.
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Rescooped by Os Ishmael from digital marketing strategy
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How to Write Content That Engages Mobile Readers

How to Write Content That Engages Mobile Readers | Digital Brand Marketing | Scoop.it
Google’s new emphasis on mobile-friendly search results doesn’t require just good mobile design, it requires great mobile copywriting–Content Marketing Institute.

Via malek
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malek's curator insight, April 25, 7:11 PM

Don’t write less. Write better

Thanks @Os Ishmael.

Marco Favero's curator insight, Today, 8:01 AM

aggiungi la tua intuizione ...

Adam J. Kovitz's curator insight, Today, 9:57 AM

#conciseisking

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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9 tips for being seen and heard through the noise of Facebook

9 tips for being seen and heard through the noise of Facebook | Digital Brand Marketing | Scoop.it

At least one thing remains the same, bad content remains just that, bad. The challenge is that there really is a lot of good content being posted on a regular basis.So, how do you make sure you’re seen and heard?Here are my favorite tips I’m only sharing with the Social Fresh crew...


Via Jeff Domansky
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Jeff Domansky's curator insight, April 25, 12:28 PM
Need better visibility on Facebook? Sarah Evans shows how.
SageRave's curator insight, April 25, 1:26 PM

Avoiding a "scratch and claw" mentality is a good first goal for internet marketers.

Nedko Aldev's curator insight, April 26, 6:37 AM

 

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Rescooped by Os Ishmael from UX Design : user experience and design thinking
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A Process for Empathetic Product Design

A Process for Empathetic Product Design | Digital Brand Marketing | Scoop.it
It focuses on people rather than technology.

Via yannick grenzinger
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Oana Juncu's curator insight, April 25, 3:42 AM

why would tou think other people think the same way as you do? validating hypothesis is about empathy . the other way around is also true

Rescooped by Os Ishmael from UX Design : user experience and design thinking
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The Pros and Cons of Card Sorting in UX Research

The Pros and Cons of Card Sorting in UX Research | Digital Brand Marketing | Scoop.it
The Pros and Cons of Card Sorting in UX Research...

Via yannick grenzinger
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Five Essential Storytelling Keys For Business + Leadership

Five Essential Storytelling Keys For Business + Leadership | Digital Brand Marketing | Scoop.it

“Executive storytelling leadership matters today. While execs are keepers of the flame, they are not the owners of it. They must let go and empower others.”


Via Karen Dietz
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Karen Dietz's curator insight, April 24, 11:15 AM

Right on Kathy! This post is written by my colleague Kathy Klotz-Guest @kathyklotzguest and it lays out the 5 ways leadership needs to re-orient to storytelling.


I love that she shows how the relationship of leadership to storytelling has changed over the years -- and what to do today.And her advice for leaders regarding storytelling is solid. This is a must-read for anyone in business, not just executives.


Thanks Kathy for a great post!

Rescooped by Os Ishmael from How to find and tell your story
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6 Ways to Make Your Story Interesting | Inc.

6 Ways to Make Your Story Interesting | Inc. | Digital Brand Marketing | Scoop.it

"While any story is better than an bullet list, some stories are more interesting than others. They command an audience's attention, communicate a message both clearly and memorably and thus help the audience to make a decision."

 

Read the full article for more on these tips for improving your presentations with stories:

Ask permission before telling a storyAnchor the story to a particular timeAnchor the story to a particular placeFeature a hero your audience identifies withUse concrete words rather than abstractionsEnd the story with an emotional win
Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, April 23, 12:38 AM

To pull all tips together, the author put the same business message into three different formats: 1) the typical bullet list outline, 2) a basic story told with abstractions, and 3) a story that's concrete and vivid. Notice the difference?

SENAME Interactive's comment, April 23, 1:33 AM
Yes, I noticed the difference. Did you check basic story and the crafted story section? The crafted one grabs interests, right.