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Why You Should Steal Content | Jeffbullas's Blog

Why You Should Steal Content | Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
Content creation has become one of the major challenges for social media marketers and online publishers. Bloggers face this obstacle every day. It is also a path of resistance to writing or even starting a blog.
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Google Analytics 101: 5 Updated Metrics for Public Relations

Google Analytics 101: 5 Updated Metrics for Public Relations | Digital Brand Marketing | Scoop.it

One of the greatest challenges of Google Analytics is the frequency at which Google iterates the application, making changes to improve it and add functionality.


Via Pedro Da Silva
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6 Epic Content Marketing Examples from 2014

6 Epic Content Marketing Examples from 2014 | Digital Brand Marketing | Scoop.it
Come and see how content marketing can be done in the right way. We’ve gather six epic content marketing examples for you.

Via Soraia Ferreira, massimo facchinetti
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Why Content and Social Media Marketing are the New SEO - Huffington Post

Why Content and Social Media Marketing are the New SEO - Huffington Post | Digital Brand Marketing | Scoop.it
Why Content and Social Media Marketing are the New SEO Huffington Post A critical takeaway for savvy SEO Marketing is understanding SEO is just one strategic part of your overall marketing mix and should be integrated with other strategic marketing...

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Fab Storytelling Secrets From 3 TED Talks

Fab Storytelling Secrets From 3 TED Talks | Digital Brand Marketing | Scoop.it

"When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.

 

Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.


I was already boring myself to death and I hadn’t even begun to write.


Via Gregg Morris, Karen Dietz
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Joseph McCaleb's curator insight, Today, 8:18 AM

Julie Neumark curates “over 25 TED talks” into 3 faves by Andrew Stanton, JJ Abrams, & Nancy Duarte with themes of “wonder, mystery, possibility, connection, and engagement.”

Ken Schneider's curator insight, Today, 8:49 AM

Very good POV on story and some interesting TED Talks - especially Nancy Duarte. Worth your time!

Karen Dietz's curator insight, Today, 3:37 PM

Fellow curator Gregg Morris discovered this gem for his Story and Narrative curation and I thought you should know about it too.


3 TED talks are featured here and they are all worth watching. The first one from Andrew Stanton on the Clues To A Great Story I've curated before. It's a keeper. 


The second one from JJ Abrams is new for me -- and I love it. It's all about adding mystery into the storytelling toolbox. As the author of this post Julie Newmark says, "For example, creating puzzles to solve, challenges and even small adventures within your brand stories, you are involving customers and inspiring them to use their minds together as they seek to discover more. Engagement and connection to your brand is the point here and using mystery creates the potential for taking it all to a deeper level." Right on!!


And the third video from Nancy Duarte focuses on one of the most powerful dynamics for moving people to action -- before and after pictures.


Have fun with these and incorporate these lessons into your business storytelling.

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Understand your Twitter audience better with Riffle

Understand your Twitter audience better with Riffle | Digital Brand Marketing | Scoop.it
Building a targeted community of followers is the most important thing for a business that seeks to stand out from the crowd. Unfortunately, it can be a daunting task, especially if you have a very small budget and/or are pressed for time. That is the reason why a tool like Riffle by CrowdRiff matters.

Via Cendrine Marrouat - www.socialmediaslant.com
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Transmedia Storytelling: You Need a Plan, Man | Social Media Today

Transmedia Storytelling: You Need a Plan, Man | Social Media Today | Digital Brand Marketing | Scoop.it
Since people are natural storytellers, all you need is one good question and you’re in. @BreeBaich http://t.co/rUCjIGKNeK

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Business Storytelling: 5 Mistakes Most Folks Make

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

Via Karen Dietz
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Ron McIntyre's curator insight, July 22, 6:05 AM

I can always trust that when Karen shares an article it will have good merit and this one is no different.  Keep in mind it is a multipart article.

Monica Norton's curator insight, July 22, 1:22 PM

Brilliant! My favorite mistake: listing facts is not the same thing as telling a story.

Miklos Szilagyi's curator insight, Today, 11:27 AM

Well, I like to hear that not all story-telling by everybody, everywhere, anytime is successful... it is an art, a finesse, a timing, etc... good five examples how not to do it...

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7 Online Tools That Help You to Write Faster and Better

7 Online Tools That Help You to Write Faster and Better | Digital Brand Marketing | Scoop.it
Anyone can start a blog – but not everyone can start and maintain a quality blog that offers valuable insights and advice. Part of running a high quality blog is offering high quality content with …

Via Stefano Principato, malek
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Marc Kneepkens's curator insight, July 20, 7:35 AM

Continuous 'quality' writing is a challenge for small businesses. These are some good tools.

massimo scalzo's curator insight, July 21, 12:50 AM

There are many tools to pave the way for maintaining a quality Blog...Have a look here

Monica S Mcfeeters's curator insight, July 21, 4:43 AM
Some folks have ask me if I do a blog. I'm a fairly long winded commenter with lots of opinions and thoughts on the topics I care about. The answer is yes, but not seriously. I thought this article might help me get more serious about that. Why waste your thoughts to be left to fly away with time? Someone might be able to build on them even if you don't. Sometimes sad to say we even forget some of our own best ideas when we have time to work on them. Why not record them and store them on a blog.
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SEO, Social Media, Content Marketing … All Need A Plan - Business 2 Community

SEO, Social Media, Content Marketing … All Need A Plan - Business 2 Community | Digital Brand Marketing | Scoop.it

SEO, Social Media, Content Marketing … All Need A PlanBusiness 2 CommunitySo, what then? Do SEO, do Social Media, and do Content Marketing, right? Not really.


Via Baochi, massimo facchinetti
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Why Did Google Really Remove Authorship Photos? 7 Experts Weigh In

Why Did Google Really Remove Authorship Photos? 7 Experts Weigh In | Digital Brand Marketing | Scoop.it

Over the last couple years, Google has worked hard to encourage webmasters and content developers to join its authorship program.


Via Pedro Da Silva
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Why Social Signals Should be Your New BFF - Brandpoint.com

Why Social Signals Should be Your New BFF - Brandpoint.com | Digital Brand Marketing | Scoop.it

So what are social signals? Social signals are any type of link from a social media site connected to your blog or website. Some social signals include +1s on Google+, likes on Facebook and retweets on Twitter. For example: If you were on Brandpoint’s Twitter page and retweeted our tweet promoting this blog, you have given Google a social signal.

 

Why social signals are important, and why should they be your new BFF


Going back to our example, your social signal means you found the content of this blog valuable and worth reading, and Brandpoint to have authority on the subject of social signals, because you’re willing to share our content with your social networking community.

 

Because of Google’s wishy-washy answers on whether or not social signals are or are not a part of its algorithm, no one exactly knows how strong a role they play in organic SEO. All digital marketers can conclude is that social signals definitely do something positive, and the strength of their effect has grown stronger over time. The more social signals you receive, the more Google knows you have authority on the subject in your brand’s space, and the trust of your audience and consumers. Here’s the equation....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 19, 2:50 PM

Good look at the value of social signals.

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168 Case Studies On Generating Traffic From 124 Experts

168 Case Studies On Generating Traffic From 124 Experts | Digital Brand Marketing | Scoop.it

Step by step, detailed case studies on getting traffic from Neil Patel, Jeff Bullas, Jon Morrow and many more. 

 


Via Phil Lauterjung
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Phil Lauterjung's curator insight, November 22, 2013 7:40 AM

add your insight...

 
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Boost SEO Rank Using Social Signals

Boost SEO Rank Using Social Signals | Digital Brand Marketing | Scoop.it

Social signals are influencing SEO Rank. 7 out of top 8 SEO Ranking factors today are social in nature. Marketers using back-links and keyword optimization to drive SEO are still not aware of the full potential of social for their SEO needs.

 

To help marketers unlock this latent power of social, ShopSocially and Americaneagle.com conducted a webinar to showcase proven strategies to boost SEO Rank using social signals. Below is the recording of the webinar and the presentation used....


Via Jeff Domansky
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Inside Market Strategy's curator insight, July 18, 8:53 AM

Great info.  Thanks for posting.

Siva Net's curator insight, July 18, 10:27 AM

Dryer,Pully rope cloth Dryer,Ceiling Mounted cloth dryer,and Pondicherry- Ceiling clothes dryer,Pull and dry,Up and Down Dry,Rope pullying cloth Cuddalore,Thindivanam,Villupuram 9788538851 - Pondicherry

Future Win Associates introducing Rope pulling clothes Drying System Short on space? Hang your clothes from the ceiling..Suits good in Balcony, Service area, Passage

 Future Win Associates Clothes lines ceiling mounted dryer is able to conveniently hang your clothes in areas where you do not have floor space.

The clotheslines are made of Quality Aluminum pipes,

Which mean that the rusting or oxidation of pipes does not occur quickly like mild steel,

thus it is even stronger and more durable! Each individual

Aluminum steel pipe is raised and lowered by a Plastic cord, for easy hanging separately as needed.

The neat compact design allows it to be installed in many different areas like passage, bedroom, bathroom, or in balconies.

Available in 4to 9 feet lengths.

1)Branded System with Warranty.

2)Each rod can be roller separately.

 3)Perfect for Apartment Balconies ,Service areas& passages,

4)Easily removable and Re- Installable

5)Made of Super grade quality Aluminum Tubes with rust proof

6)Allows you to enjoy the view from your balcony.

7)Prevent fading your branded clothes from sunlight and dust & Rain

StrutturaFine | pl's curator insight, July 19, 3:11 PM

Anche se Google afferma di non considerare i Social come fattori diretti di ranking, ci sono effetti indiretti rilevanti

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How to Determine the ROI of Anything

What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questi…

Via Thorsten Strauss
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Thorsten Strauss's curator insight, Today, 1:31 AM

Well, think there is a more straight forward answer,  but in essence this is right. It is what you make of it. Fun examples.  

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Social Selling: Do's And Don'ts | Digital Information World

Social Selling: Do's And Don'ts | Digital Information World | Digital Brand Marketing | Scoop.it

Here's a quick list of do's and don'ts that will help you understand at a glance how to approach social selling and generate real results.


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 7:17 AM
Useful reminders of what works in social selling and what doesn't.
Jeff Domansky's curator insight, Today, 7:36 AM

Good reminders for social marketers.

Denise Griffitts's curator insight, Today, 12:25 PM

There is a very fine line between selling and nagging. Engagement is the key.

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10 Free Tools to Help You Manage Your Content

10 Free Tools to Help You Manage Your Content | Digital Brand Marketing | Scoop.it

You’re bound to end up with a set of tools – which help to manage your workflow – after some time spent on a blogging spree. I’m very traditional, and I try to keep it as minimal as possible. Any of the below tools I’ve used at least once, and I’ve tagged them as tools that can help to create, manage and edit content. I hope they’ll prove to be of use to you.


Via Ally Greer, malek, massimo facchinetti
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Overcoming the Flawed Paradigm of Social Media Measurement

Overcoming the Flawed Paradigm of Social Media Measurement | Digital Brand Marketing | Scoop.it
All brands must consider (and answer) two critical questions: "How exactly do we define 'engagement?'," and "Are all social media metrics created equal?"

Via Cendrine Marrouat - www.socialmediaslant.com
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7 Online Tools That Help You to Write Faster and Better

7 Online Tools That Help You to Write Faster and Better | Digital Brand Marketing | Scoop.it

Anyone can start a blog – but not everyone can start and maintain a quality blog that offers valuable insights and advice. Part of running a high quality blog is offering high quality content with high quality writing – see the theme? (In case you missed it, it’s quality…) Not everyone is a natural writer, but thanks to a slew of online tools, everyone can become a better writer.

 

Here are just seven of the many helpful online tools out there that help writers to improve their final versions....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 21, 8:52 AM

Valuable tools for bloggers and writers.

Tony Adams's curator insight, July 21, 10:07 PM

I try to write every day.

 

Some days the words flow and on other days, they grind to a halt. 

Sometimes I write well and love what I've said, while at other times, I cringe. 

 

Becoming a good writer is a long-term commitment BUT, these tools can certainly help remove some of the more cringeworthy stuff along the way! 

 

Whether you are writing a blog, a journal, an article or a workplace document, these tools are worth checking out.

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The Illusion of PPC and E-Mail Success - via @Curagami w/ Phil Buckley Video

The Illusion of PPC and E-Mail Success - via @Curagami w/ Phil Buckley Video | Digital Brand Marketing | Scoop.it
If you're still betting the farm on Email and PPC delivering you customers and revenue, you're falling behind.

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 21, 11:44 AM

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Infographic: Brands on social media are 57 percent more likely to increase sales leads

Infographic: Brands on social media are 57 percent more likely to increase sales leads | Digital Brand Marketing | Scoop.it

Would you like your organization to attract the best employees in your industry?

Would you like to increase sales leads?

Do you want your organization to be seen as a fierce competitor?

Then become more active on social media,an infographic from LinkedIn and Altimeter Group advises.

The more engaged organizations are on social media (specifically LinkedIn), the more engaged, optimistic and inspired their employees are. And the happier your employees are, the better your organization performs.

According to the graphic, employees at socially engaged companiesare:

Twenty-seven percent more likely to feel optimistic about their organizations' futures.Twenty percent more likely to stay at their organizations.Fifteen percent more likely to feel connected to co-workers outside of their immediate teams.

The infographic also explains that socially engaged companies are:

Forty percent more likely to be seen as competitive.Fifty-seven percent more likely to see an increase in sales leads.Fifty-eight percent more likely to attract top talent.

You shouldn't need any more reasons to up your organization's social media use, but in case you do, take a look at the infographic:

 


Via Russ Merz, Ph.D., massimo facchinetti, malek
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Russ Merz, Ph.D.'s curator insight, July 18, 11:22 AM

A summary of how communication and engagement can build brand relationships with employees and customers. Good reference value.

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How Long Should It Take to Produce a Piece of Content?

How Long Should It Take to Produce a Piece of Content? | Digital Brand Marketing | Scoop.it

"How long does it take to produce a piece of content?" We hear this question a lot—from customers, prospects, people just starting out, and those in the th


Via Monique Walhof, massimo facchinetti
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Robert Scoble: Welcome to the Age of Context

Robert Scoble: Welcome to the Age of Context | Digital Brand Marketing | Scoop.it

According to Robert Scoble, if you want to read the future, look no further than the startup community.

 

As the Chief Startup Liaison for Rackspace, the Open Cloud Computing Company, Scoble travels the world looking for what's happening on the bleeding edge of technology for Rackspace's startup program. In his role, he studies the future by interviewing thousands of executives and technology innovators and reports what he learns in books.

 

Scoble's most recent book, "Age of Context," coauthored with Forbes author Shel Israel, talks about the five technology trends which will profoundly reshape our lives and our businesses over the next decade. Companies must prepare themselves for the Age of Context as the fusion of wearable computing, big data and computation, sensor data, social networking and location data will form today's new kind of contextual operating system.

 

So what does the future hold and how can you be sure that your company is well-positioned to be a leader in your industry? Here, Scoble shares his futuristic outlook and advice to startups....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 19, 1:31 AM

Recommended reading for trend spotters. 9/10

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The Complete Guide to Building Your Personal Brand

The Complete Guide to Building Your Personal Brand | Digital Brand Marketing | Scoop.it

In this guide to personal branding you will learn the exact steps you need to take in order to grow your personal brand so that it can be leveraged to help your career and business.


Via Pedro Da Silva
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40 Infographics & Cheat Sheets For Social Media Marketers | Useful Online Resources for Designers and Developers

40 Infographics & Cheat Sheets For Social Media Marketers | Useful Online Resources for Designers and Developers | Digital Brand Marketing | Scoop.it

In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in social media and how you can give your brand an increased exposure and let your message spread all over the world. Enjoy...

 


Via Jeff Domansky, Phil Lauterjung
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Wendy Flanagan's curator insight, November 11, 2013 2:02 PM

I love useful cheat sheets!

Cloe Blanchet's curator insight, November 11, 2013 2:56 PM

Really nice info graphic showing how internet marketing works as a tactic of branding

Lori Wilk's curator insight, December 28, 2013 12:24 PM

Most of us need lots of  help so these tools are appreciated.With new social media platforms launching all the time, it's hard to stay on top of all of your online participation.

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Social Media Engagement is Not a Strategy

Social Media Engagement is Not a Strategy | Digital Brand Marketing | Scoop.it

 
Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost.
Source: www.slideshare.net

Mark Schaefer has a great point: we often confuse the means with the end.


Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, July 17, 1:55 PM


Great curation by @Guillaume Decugis! I agree with Mark Schaefer here.


A strategy focused on engagement without other goals will automatically lead to failure. 

Danielle Loftus's curator insight, July 17, 9:34 PM

teaestase