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Why You Should Steal Content | Jeffbullas's Blog

Why You Should Steal Content | Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
Content creation has become one of the major challenges for social media marketers and online publishers. Bloggers face this obstacle every day. It is also a path of resistance to writing or even starting a blog.
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2015 Social Media Trends

With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous ...


Via Brian Yanish - MarketingHits.com, Khaled El Ahmad, malek
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Run'Concept's curator insight, September 16, 4:51 AM

Le contenu est/reste/et restera le roi !

Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Want to fix world problems? Then tell a different story.

Want to fix world problems? Then tell a different story. | Digital Brand Marketing | Scoop.it
Change the story, and you change everything.

Via Karen Dietz
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Karen Dietz's curator insight, September 15, 4:40 PM

Wow -- what a rich and thought-provoking post that is a must-read for anyone interested in business storytelling (or any kind of storytelling). The insights shared here should keep you occupied for quite awhile.


The gist of this article is this: if we see/want a better future, then what story will help us get there? As the author says, "Our stories have an immense power to shape the world."


Tim Hjersted of filmsforaction.org is the author and I'm adding him to my list of 'must follow people'. He explains how sharing different kinds of stories will get us out of our present and into a more desirable future.


Even better -- he then goes on to share the emerging new stories to get behind. Some of these I've been charting for the last 15 years. It's fun to see how far we are coming along. And yes, we still have a ways to go.


These stories are particularly important for businesses to not only be aware of, but become part of. This is particularly true as companies continue to embody social causes as a way of doing business.


Get behind the new stories that engage you. You will thank you, your customers will thank you, your business will thank you, the world will thank you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The 6 Elements of Persuasion

The 6 Elements of Persuasion | Digital Brand Marketing | Scoop.it

When you want to get your customer to say yes, keep these principles in mind.


Via Stefano Principato, Kenneth Mikkelsen, Thorsten Strauss
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Thorsten Strauss's curator insight, September 15, 3:38 AM
On of my favorite authors core msg as an infographic
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How To Get Your Best Customers To Do Your Marketing For You

How To Get Your Best Customers To Do Your Marketing For You | Digital Brand Marketing | Scoop.it

As a small business owner, you’ve got a lot on your plate. With so many different hats to wear, it’s easy to get overwhelmed.

 

Wouldn’t it be great if you could get your best customers to do your marketing for you?

 

If only it were that easy, right?


Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Matt Rogers's curator insight, September 14, 11:16 PM

This article presents an interesting five step process for effectively creating brand ambassadors.  The process consists of creating goals, recruiting a small group, creating a community around your product, rewarding the ambassadors, and adjusting it based on what works and doesn't.  Brand ambassadors can be vital to the success of a company and potential superiority over competitors.  Getting customers involved can also create a greater sense of loyalty than just doing business as usual.

Martin (Marty) Smith's curator insight, September 15, 9:27 AM

Our epiphany was realizing the most socially shared and linked to content on our websites and blogs wasn't ours but THEIRS. When customers share content they support it with links from their social nets. This "Friends of Friends" marketing is how your brand breaks through to the other side of the filter bubble. 

Filter bubbles, well outlined by Eli Pariser in a TED talk, http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles?language=en,  make it all but impossible for branded marketing messages to reach their intended audience. 

Marketing today must be done by friends of your and friends of theirs where "theirs" are people your brand doesn't know yet. When your brand is introduced thanks to "friends of friends" marketing then trust and conversion aren't far away.

Going in cold is not something that works very often in a socially connected time like this.  

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Give 'Em a Story to Tell: The Heart Of Marketing Is Experience

Give 'Em a Story to Tell: The Heart Of Marketing Is Experience | Digital Brand Marketing | Scoop.it
VideoSouthwest Airlines recently launched new branding for the airline. It’s snappier and more refined, yet still reflective of a colorful Southwest. One thing stands out. The heart is now more prominent in the branding. Perhaps the biggest and most unique reflection of this is a large heart painted on the [...]

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Karen Dietz's curator insight, September 15, 4:25 PM

I recently curated an article on storytelling at Southwest Airlines as a key driver to corporate success -- and a strong corporate culture.


Now here's another article that goes into more depth about how Southwest nurtures its culture via storytelling and experiences -- that then gives staff and customers more stories to tell.


This is the heart of the storytelling dynamic. The best news is that you too can use this dynamic in your company, no matter what its size.


Enjoy the insights and advice in this post.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days

Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days | Digital Brand Marketing | Scoop.it

Here’s the brutal truth about link building: There are WAY too many people in internet marketing today that think “great content” is enough. They say, “if I publish great stuff, people will naturally link to me”.


Via Pedro Da Silva, malek
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malek's curator insight, September 14, 8:03 AM

A detailed guide to building backlinks. Reaching out for the right people is still the anchor

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12 Warning Signs of a Bad SEO Firm

12 Warning Signs of a Bad SEO Firm | Digital Brand Marketing | Scoop.it

Signing up with an incompetent SEO agency can do considerable harm to your business. If you are not technical, or don't understand the basics of how SEO works, hiring an agency may even be a frightening prospect.


Via Pedro Da Silva
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Broken content marketing? Hint: It's about getting the right leads, not more leads - VentureBeat

Broken content marketing? Hint: It's about getting the right leads, not more leads - VentureBeat | Digital Brand Marketing | Scoop.it
VentureBeat
Broken content marketing? Hint: It's about getting the right leads, not more leads
VentureBeat
Recently, my business did a purge of contact records we had collected over the years that were never going to convert into clients.

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Today's Faves: Apple Watch, "glance journalism" and the new "neutron of news"

...I misjudged -- I didn't think nearly radically enough. The quick-hit stream of Twitter or the Facebook News Feed is giving way to a largely agnostic, mostly opt-in "notification layer" on top of the phone screen.

And yet even that notification layer feels larded in the context of the single-most-interesting media-industry detail from yesterday's Apple presentation:

We are about to enter the era of "glance journalism."

"Glance" is the name of the feature of the Apple Watch that let Watch-wearers skim through a series of not-quite-notifications. Maybe they are notifications, but only as a subset of a new class of ultra-brief news.

"Atomic unit" was a helpful metaphor, but we're now talking about the "proton/neutron" level.

"Glance journalism" makes tweets look like longform, typical news notifications (and even innovative atomized news apps) look like endless scroll and Seward's list of essential Things (chart, gif, quote, stat) look unresponsive.

What a wonderfully evocative word: "glance." Apple's capital-G appropriation of it -- and the primordial display on the keynote screen -- is what set my mind spinning yesterday afternoon.


Via Jeff Domansky
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Jeff Domansky's curator insight, September 14, 3:51 PM

"Glance journalism"! What a wonderful phrase from Dan Shanoff. If that doesn't capture the age, I don't know what does. Recommended reading. 9/10

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The Complete Guide to YouTube Content Marketing

The Complete Guide to YouTube Content Marketing | Digital Brand Marketing | Scoop.it

Video is the future (or present) of content marketing, yet marketers seem to shun YouTube other than for viral videos. YouTube has a massive audience, it's ideal for branding purposes and it benefits your Google SEO. This guide shows you what content you should be curating, how to get a top ranking on YouTube and how to convert that following to your own platform.


Via Brian Yanish - MarketingHits.com, massimo facchinetti, malek
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ContentMarketingNews's curator insight, September 14, 11:00 PM

www.ScottMartin.org / https://www.linkedin.com/groups/Content-Marketing-News-6773232/about ;  
@mktgContentNews

Benjamin Labarthe-Piol's curator insight, September 15, 3:29 AM

A very good and useful YouTube marketing guide

Michelle Gilstrap's curator insight, September 15, 11:34 AM

This is a good article for all of us. Video is the new content that we all should be using.

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Could Your Images be Harming Your On Page SEO?

Could Your Images be Harming Your On Page SEO? | Digital Brand Marketing | Scoop.it

Ben Holbrook discusses whether using recycled images could have a negative effect on your on page SEO efforts.


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How to Leverage Content Curation in SEO

Learn how you can use content curation to help you advance and automate content discovery in your SEO process


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How You Can Prepare for Twitter’s Potential Upcoming Changes

How You Can Prepare for Twitter’s Potential Upcoming Changes | Digital Brand Marketing | Scoop.it

Twitter strategy might be shifting and the implications for our personal and business experience could be profound.

Source: www.businessesgrow.com

If you're in social media marketing, you probably cringe at the mention of the word EdgeRank. I know I do, because it makes me think of how frustrating it is that even the best of my brand's Facebook content might not be seen by more than 200 or 300 of our 57,000 fans unless I spend money to promote it.

Brace yourselves, social marketers, because algorithms just like Facebook's EdgeRank might be coming to Twitter. In this post by our friend Mark Schaeffer, you can learn about some of the reasons why Twitter is thinking about implementing this, including the pressure from investors now that Twitter has gone public. 


Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, September 13, 1:21 PM

Interesting article written by @Ally Greer. To me, the potential Twitter algorithm boils down to this: As a brand, you need to build relationships with your community of supporters.



In 2014, you have no choice. The popularity contest/honeymoon is over. You MUST focus on people. It's not a "me vs. them" approach, it's what should have happened a lot earlier.



It doesn't matter if you only have 50 followers. What matters is what you do with them. If you have taken the time to know them, they will help you make it to the top. Period.

Mark Gittos's curator insight, September 14, 1:41 PM

If you use Twitter, this is a must read

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9 reasons to use images in your content marketing

9 reasons to use images in your content marketing | Digital Brand Marketing | Scoop.it
Visual social media posts get more engagement than text, but this rule goes for all content marketing pieces. 

Via Jeff Domansky, malek
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Jeff Domansky's curator insight, September 15, 11:36 PM

Get the picture?

Jeff Domansky's curator insight, September 15, 11:37 PM

Get the picture?

Rescooped by Os Ishmael from Marketing Revolution
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UGC = Content Gets Best Marketing Results (Great Infographic)

UGC = Content Gets Best Marketing Results (Great Infographic) | Digital Brand Marketing | Scoop.it

Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.

Marty Note
At our startup Curagami (http://www.curagami.com) we had an epiphany. Most valuable content is THEIRS not YOURS. Testimonials rock. We knew that :). M

 


Via Martin (Marty) Smith
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What’s the Right Social Platform for You? Is There Just One? (Infographic)

What’s the Right Social Platform for You? Is There Just One? (Infographic) | Digital Brand Marketing | Scoop.it
The internet is becoming a more social place every day – and I’m not just referring to the Internet of Things. Social activity on the internet (“of people”) is growing rapidly.

Via Brian Yanish - MarketingHits.com, malek
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malek's curator insight, September 15, 8:17 AM

If you  use social media for business, LinkedIn is your best bet.

It establishes credibility with connections.  It's It’s rich in content and information.

  On the Flip side, It’s a very niche market, it takes a long time to set up and get connected.  Brick-and-mortar businesses might find LinkedIn difficult to utilize
 

Luxon Light's curator insight, September 16, 2:26 AM

Hi,

       nowadays social media or network site are very popular for promote website through online. without social media, you can't get more perfect for your local business. 

Philippe Burgain's curator insight, September 16, 3:27 AM

L'activité sur les médias sociaux augmente rapidement chaque jour, à tel point que le "Social Networking" est devenu la principale activité sur le web. Infographie claire qui situe bien le contexte et  donne quelques pistes pour établir votre plan médias sociaux.

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10 Conversion Psychology Resources That Will Make You a Smarter Marketer

10 Conversion Psychology Resources That Will Make You a Smarter Marketer | Digital Brand Marketing | Scoop.it

Understanding peoples’ motivations helps you create landing pages that convert. Here are 10 conversion psychology resources every marketer needs to know.


Via Pedro Da Silva, massimo facchinetti
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How To Run a Personas Workshop

How To Run a Personas Workshop | Digital Brand Marketing | Scoop.it

Via Pedro Da Silva
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Optimizing the Event Experience with Social Media #infographic

Optimizing the Event Experience with Social Media #infographic | Digital Brand Marketing | Scoop.it
It's not as easy as making a Facebook event (maybe that's why no one came to your dog's fifth birthday?) Make sure your business conferences get the attention they deserve!

Via malek
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malek's curator insight, September 14, 8:18 AM

Hour by Hour and even minute by minute follow up and monitoring social events is a huge job. An illustrated guide for the details-focused

Rescooped by Os Ishmael from Digital Content Marketing
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Heart to Heart: Apple Watch Hints at Future of Digital Flirting - NBCNews.com

Heart to Heart: Apple Watch Hints at Future of Digital Flirting - NBCNews.com | Digital Brand Marketing | Scoop.it
NBCNews.com
Heart to Heart: Apple Watch Hints at Future of Digital Flirting
NBCNews.com
Emoticons may have just been the beginning. The loving messages of the future could be much more intimate — and much stranger.

Via brandinmind
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When it Comes to URLs, Does Size Matter?

When it Comes to URLs, Does Size Matter? | Digital Brand Marketing | Scoop.it

Pop quiz: You’re buying a website domain. You sell disco balls. Disco-ball-fever.com is $200. Disco.ball is $20. Which one do you buy?


Via Pedro Da Silva, massimo facchinetti
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Millennials are out-reading older generations | Quartz

Millennials are out-reading older generations | Quartz | Digital Brand Marketing | Scoop.it

Kids today with their selfies and their Snapchats and their love of literature.


Millennials, like each generation that was young before them, tend to attract all kinds of ire from their elders for being superficial, self-obsessed, anti-intellectuals. But a study out today from the Pew Research Center offers some vindication for the younger set. Millennials are reading more books than the over-30 crowd, Pew found in a survey of more than 6,000 Americans. 


Some 88% of Americans younger than 30 said they read a book in the past year compared with 79% of those older than 30. At the same time, American readers’ relationship with public libraries is changing—with younger readers less likely to see public libraries as essential in their communities....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 14, 5:02 PM

Yes, if you can trust the research and the interpretation, Millennials are reading more than the previous generation. Now, if we only knew what they were reading. ;-)

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How to Write 1000 Words a Day, Every Day

How to Write 1000 Words a Day, Every Day | Digital Brand Marketing | Scoop.it

Writers write. Writing 1000 words a day should not only be something we do without question, but something that should come easily to us. So why doesn’t it?


Via Pedro Da Silva
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The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables

The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables | Digital Brand Marketing | Scoop.it

Low conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearables marketing strategy in place?

 

In any publishing house, you will hear cheers and applause when a marketing campaign is working - the thrill of awareness-induced sales, online buzz, viral chatter, and click-throughs that turn into sales. It's a celebratory event.When the fanfare dies down, however, the ugly reality of the world we have become accustomed to shows its face. We celebrate the fact that we sold 80,000 items from our publishing catalog. That is fantastic. But, we also then have to face the 99 percent reality. 

 

This reality reminds us that we are celebrating 0.2 percent of our population responding to our campaign. We reached out 1 billion times, and left 999,999,920 opportunities untapped....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 13, 10:19 AM

A wearables marketing strategy may not be necessary for everyone, but it's an interesting idea to keep in mind for future market growth.

alaa alnasri's curator insight, September 13, 12:01 PM

add your insight...

 

Luis Cano's curator insight, September 14, 4:58 PM

New trend wearables ... 

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Know Your Customer: How to Create an Accurate Customer Profile

Know Your Customer: How to Create an Accurate Customer Profile | Digital Brand Marketing | Scoop.it

It’s very important to know how to create an accurate customer profile that helps define who the customer is that you’re trying to reach.


Via Pedro Da Silva
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