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Why You Should Steal Content | Jeffbullas's Blog

Why You Should Steal Content | Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
Content creation has become one of the major challenges for social media marketers and online publishers. Bloggers face this obstacle every day. It is also a path of resistance to writing or even starting a blog.
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Rescooped by Os Ishmael from digital marketing strategy
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Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014

Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014 | Digital Brand Marketing | Scoop.it
Learn about some of the coolest apps of 2014.

Via malek
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malek's curator insight, Today, 8:27 AM

Plan your flight or assess emergency options.

Rescooped by Os Ishmael from Just Story It Biz Storytelling
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How GE Wins Big With B2B Corporate Storytelling

How GE Wins Big With B2B Corporate Storytelling | Digital Brand Marketing | Scoop.it
“Behind every person, behind every company, behind everything, is a story of how it got there – and the most relevant stories connect on a personal level.” Beth Comstock, CMO of GE. The above c…

Via Karen Dietz
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Karen Dietz's curator insight, Today, 4:13 PM

Article Link: http://bit.ly/1yZ5TQW 


Ahhhhh -- here's an article that is music to my ears!


It's all about how GE is working with the principles of storytelling to provide buyers more than just information about product specifications. GE is deliberately working with stories to create the human connection with each other that we all desire.


How do they do that? This article explains a lot about their approach. Like spending lots of time on listening first. Yeah!! That is a foundational skill for storytelling and a key commitment for GE.


There are 4 other story principles GE follows. I love "learn imagination". Another thing I like about this article is that there is not a distinction made between corporate storytelling and brand storytelling -- they are viewed as one and the same here, not discrete activities. Thank heavens.


Read more about how GE approaches its storytelling. You too can use the same principles with the same great results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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SEO Study: New gTLD Domains DO Boost SEO Rankings

SEO Study: New gTLD Domains DO Boost SEO Rankings | Digital Brand Marketing | Scoop.it

A SEO study looking into the search impact of new gTLDS vs .COM and other TLD domain extensions. The new gTLDs DO effect search engine rankings, presenting opportunities for new and existing business to benefit.


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malek's curator insight, Today, 5:22 PM

The Internet changes everything, and everything on the internet keeps changing.

 1,000+ new gTLDs (generic Top Level Domains) is the biggest shake-up since the internet began.

Dot place, dot trend, dot industry, dot meme – dot allsorts. They’re up for grabs.

This is the beginning of a new digital landscape. Offering your brand the opportunity to grow its digital footprint and to build a domain portfolio that works for you.

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How I Increased Conversion Rates By 250% By Talking To My Customers

How I Increased Conversion Rates By 250% By Talking To My Customers | Digital Brand Marketing | Scoop.it

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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Corporate Storytelling: Want Results? Be Story Brave

Corporate Storytelling: Want Results? Be Story Brave | Digital Brand Marketing | Scoop.it
Corporate Storytelling: Coming To Your Emotional Rescue - 10/03/2014

Via Karen Dietz
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Karen Dietz's curator insight, October 21, 11:21 AM

Article Link: http://bit.ly/1s3010r 


Here's a quick post with a very important message: most corporate storytelling is lackluster because companies and leaders want to play it safe. They want rosy stories that don't rock the boat. 


But that's the antithesis of great storytelling -- and it won't get you the ROI you seek. As the amazing performance storyteller Elizabeth Ellis says, the best storytelling is about "comforting the afflicted and afflicting the comforted".


Effective business storytelling takes courage, and this article gives us a good dose. As Lou Hoffman, CEO of the PR firm The Hoffman Agency says, "Be story brave. Story is worth fighting for."


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Modern Marketer
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12 Essential Elements of a Social Media Marketing Strategy

12 Essential Elements of a Social Media Marketing Strategy | Digital Brand Marketing | Scoop.it
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.

Via The Fish Firm
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Rescooped by Os Ishmael from The Content Marketing Hat
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Getting the Most Out of Twitter... Niche-Twittering

Getting the Most Out of Twitter... Niche-Twittering | Digital Brand Marketing | Scoop.it
Niche-Twittering is a winning approach. You can drive traffic to your site, get good inbound links going, and find potential monetization opportunities.

Via Mike Allton
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e15 Interesting Infographics Web Designers Will Enjoy

e15 Interesting Infographics Web Designers Will Enjoy | Digital Brand Marketing | Scoop.it

The bold visual design of Infographics makes it easy to digest facts and figures about a given subject. There’s some great infographics based on interesting topics related to web design, from articles explaining the benefits of responsive design to interesting statistics about the industry. Today I showcase 15 interesting Infographics that every web designer will enjoy. Give your scrolling finger some exercise as you browse through this lengthy post!...


Via Jeff Domansky, malek
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Jeff Domansky's curator insight, October 21, 3:50 AM

Very creative!

Jeff Domansky's curator insight, October 21, 3:55 AM

Very creative! Recommended viewing. 9/10

Paul Leslie's curator insight, October 21, 4:17 AM

Some great ideas for our year 4 students on how to represent their data.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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How Merrill Lynch Uses Content Mapping to Reach Affluent Americans

How Merrill Lynch Uses Content Mapping to Reach Affluent Americans | Digital Brand Marketing | Scoop.it
Bank of America Merrill Lynch is in the relationship business – understanding and responding to their customers and prospects’ financial needs and concerns. Learn how its marketers boost their busi...

Via massimo facchinetti
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Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business

Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business | Digital Brand Marketing | Scoop.it
Learn why 10 founders from the Young Entrepreneur Council (YEC) say they aren’t yet ready to leave Facebook behind for their businesses.

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malek's curator insight, October 19, 8:43 PM
  • Facebook ad click-through rates doubled during 2013 from 0.18% in Q1 to 0.36% in Q4.
  • The global overall average mobile Facebook ad click-through rate is 1.44%.
  • Non-profit companies tracked the highest CTR in Q4 of 2013, with a 1.77% CTR.
Rescooped by Os Ishmael from All about Business
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The 10 Pillars To Creating a Personal Brand in a Digital World

The 10 Pillars To Creating a Personal Brand in a Digital World | Digital Brand Marketing | Scoop.it
Ever Googled yourself? What did you see? Did you like digital you? Are you visible in an Internet century? Here are the steps to creating a personal brand.

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BSN's curator insight, October 21, 6:37 AM

The 10 Pillars To Creating a Personal Brand in a Digital World.

#branding #business

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23 Tools and Resources to Create Images for Social Media

23 Tools and Resources to Create Images for Social Media | Digital Brand Marketing | Scoop.it
Through experimentation and iteration, we’ve found that including images when sharing to social media increases engagement across the board—more clicks, reshares, replies, and favorites.

Via Brian Yanish - MarketingHits.com, malek
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Rescooped by Os Ishmael from digital marketing strategy
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33 Resources to Write Great Blog Headlines

33 Resources to Write Great Blog Headlines | Digital Brand Marketing | Scoop.it
2 million blog posts are written every day. As the web becomes more crowded with content, it’s becoming harder and harder to draw people’s attention to your blog posts. Don’t know how to keep u…

Via Stefano Principato, malek
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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Stories: Why Doctors Need Them

Stories: Why Doctors Need Them | Digital Brand Marketing | Scoop.it
In an era of systematic clinical research, medicine still requires the vignette.

Via Karen Dietz
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Karen Dietz's curator insight, Today, 3:51 PM

Here is an article about stories from a completely different field -- psychiatry -- with some key insights about storytelling for us all.


These insights are not about how to use stories in therapy (narrative therapy), nor are they about the psychological inner workings of storytelling that make people buy stuff.


Instead, this article by Peter Kramer, a clinical professor of psychiatry at Brown University, points out the value of stories and vignettes as an important counterbalance to the prevailing "narrow, demanding version of evidence-based medicine". He also discusses how far stories should inform medical practice.


Kramer goes on to list the number of reasons why doctors of all types need storytelling in medicine.


The reason I was particularly struck by is that stories can set a research agenda. Whoa -- that's new. He then goes on to give a perfect example of how this can, and has, happened.


Another reason to embrace stories is the risk of moving toward a monoculture of treatment based on narrow data. As Kramer says at the end of the article, "We need storytelling, to set us in the clinical moment, remind us of the variety of human experience and enrich our judgment."  Well said.


What are the implications for businesses? Well, we need stories to counterbalance big data, to help discover and set new research agendas with customers and competitors, and the like.


Go read the article for the other reasons why medicine needs storytelling because each point applies to the business world too.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Staggering Cost of Content Marketing (Infographic)

The Staggering Cost of Content Marketing (Infographic) | Digital Brand Marketing | Scoop.it
How much money do you have to put into a serious content marketing campaign on Facebook? Here's one estimation.

Via Neil Ferree, malek
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Neil Ferree's curator insight, Today, 5:18 PM

Content Marketing for Big Brands and Solopreneurs can be an expensive marketing proposition.


Curating Content for small businesses has its advantages

malek's curator insight, Today, 5:34 PM

Many businesses are just now “getting it” about Content marketing.

Now that you know why prices have exploded over the past few years, enjoy this detailed infographic figures.

P.S. Ignore @Neil Ferree's Snip.ly link at your peril

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Content Marketing Campaign Strategy for Any Business

Content Marketing Campaign Strategy for Any Business | Digital Brand Marketing | Scoop.it

A content marketing campaign process which we heavily customize for each inbound marketing client based on their needs, audience, budget and other factors.


Via Pedro Da Silva
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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Bedtime Stories, Innovation and Leadership Success--Critical Connections

Bedtime Stories, Innovation and Leadership Success--Critical Connections | Digital Brand Marketing | Scoop.it
One night, as I begin to read a bedtime story to my six year old daughter, she stops me and says –“Dad, why don’t you tell me a story instead of reading it?” I set the book aside and my mind is

Via Karen Dietz
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Karen Dietz's curator insight, October 21, 10:57 AM

Article Link: http://linkd.in/1oqcHUh 


I've been traveling and working (the kind where you fall exhausted into bed early) but am finally back home and curating. While on the road I've been gathering a nice collection of articles to share with you this week.


This first one comes from Karthik Rajan, Regional VP, Sales at GDF SUEZ in Texas. It's a wonderful article about how bedtime stories with his daughter turned into keen insights into creativity and leadership -- like assumed constraints -- which are business lessons for us all. I really like how Rajan weaves together storytelling in personal and professional life -- because that is how life actually happens! 


This is a well-written post and one I know you will enjoy. It's perfect for the beginning of the week.


This review was written by Karen Dietz for her curation on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from digital marketing strategy
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12 Must Do Things After You Have Written A New Blog Post [Infographic]

12 Must Do Things After You Have Written A New Blog Post [Infographic] | Digital Brand Marketing | Scoop.it
12 Must Do Things After You Have Written A New Blog Post #infographic

Via Rami Kantari, malek
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Marco Favero's curator insight, October 21, 6:05 PM

aggiungi la tua intuizione ...

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Elevate Your Social Media Engagement in 5 Easy Steps

Elevate Your Social Media Engagement in 5 Easy Steps | Digital Brand Marketing | Scoop.it
In order to effectively maximize your social media presence, you must captivate your target audience. Below are 5 tactics that are sure to elevate your social media engagement.

Via The Fish Firm
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Rescooped by Os Ishmael from All about Business
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How to Research Your Competition on Facebook |

How to Research Your Competition on Facebook | | Digital Brand Marketing | Scoop.it
Are your competitors getting massive reach and engagement on Facebook? This article show how to research what your competition on Facebook.

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Rescooped by Os Ishmael from All about Business
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10 Ways To Create Contagious Content for Your Social Media Marketing

10 Ways To Create Contagious Content for Your Social Media Marketing | Digital Brand Marketing | Scoop.it
Creating shareable content boils down to understanding your audience. Here are some powerful ways to create contagious content that begs to be shared

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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Content Marketing Trends Your Business Should Implement

Content Marketing Trends Your Business Should Implement | Digital Brand Marketing | Scoop.it
JT Ripton is a business consultant and freelance writer. Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as... Keep reading →

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7 Tools to Hack Your Growth (That Means Get Big, Fast)

content marketing can play a significant role in the growth of a new business, it's often easier said than done. There are any number of ways to promote a brand through custom-made content, but to get the best results, you need to use the right tools and optimize your approach..

Via malek
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malek's curator insight, October 20, 8:30 AM

 six of the best content marketing tools that growth hackers can use to build their brand's fan base quickly and easily

Rescooped by Os Ishmael from The Content Marketing Hat
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Why My Content Strategy Needed to Change, and Yours May Too

Why My Content Strategy Needed to Change, and Yours May Too | Digital Brand Marketing | Scoop.it
Perhaps many businesses would be satisfied with 100,000 readers a month, reliable lead generation and consistently solid SEO. Wishpond isn't like many businesses.

Via Mike Allton
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Mike Allton's curator insight, October 20, 12:17 PM

What Happens When Your Traffic Levels Off?

When you find a marketing technique and strategy that works for your business, it can be a real boon. Traffic, leads and sales increase, and you and your staff get to relax as you get comfortable with the working methodology.

Perhaps too comfortable.

That was the issue confronting +James Scherer and +Wishpond when they noticed that their traffic had plateaued. James offers some startling insights into what happened, and an even more interesting look into what they're going to do about it.

#ContentMarketing   #SocialMedia   #Blogging  

Rescooped by Os Ishmael from Business in a Social Media World
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This Brand Blog Grew to 50 Million Monthly Readers in Just 10 Months. Here’s How

This Brand Blog Grew to 50 Million Monthly Readers in Just 10 Months. Here’s How | Digital Brand Marketing | Scoop.it

I'm just quoting an extract from Natalie Burg's article: 

Of those 100 or so fully composed daily stories, only about 15 will make it to the blog. The curators gnaw the contender list down by testing each with unpublished paid posts on Facebook. Rather than simply posting a link to their audience, PetFlow pays to distribute them to a certain segment of Facebook users who aren’t fans. If a post meets a certain criteria—a classified combo of likes, clicks, shares, or comments—it graduates to the blog and is shared with the PetFlow Facebook pack.

A fascinating look at the Upworthy-like curation system!


Read at http://contently.com/strategist/2014/10/13/how-this-brand-blog-grew-to-50-million-monthly-readers-in-just-10-months/


Via Cendrine Marrouat - www.socialmediaslant.com
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