Digital Brand Mar...
Follow
Find
6.4K views | +3 today
 
Scooped by Os Ishmael
onto Digital Brand Marketing
Scoop.it!

Why You Should Steal Content | Jeffbullas's Blog

Why You Should Steal Content | Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
Content creation has become one of the major challenges for social media marketers and online publishers. Bloggers face this obstacle every day. It is also a path of resistance to writing or even starting a blog.
more...
No comment yet.
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Os Ishmael from The Content Marketing Hat
Scoop.it!

How To Deliver Intense Influencer Marketing With Hootsuite

How To Deliver Intense Influencer Marketing With Hootsuite | Digital Brand Marketing | Scoop.it
Hootsuite is an incredibly powerful tool for social media management, and intense influencer marketing is a large part of that. Here's how it works.

Via Mike Allton
more...
Mike Allton's curator insight, February 5, 11:49 AM

How To Deliver Intense Influencer Marketing
With Hootsuite

Sparked by an idea by +William Rock and post from +Stephan Hovnanian, I've written up three key ways (plus a bonus) with which you can and should be using Hootsuite to make a more positive, deeper impact on the influencers in your niche.

Learn more: http://thesmh.co/1QKtiMW ;

#InfluencerMarketing   #Hootsuite   #Twitter  

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

Visual Storytelling: 10 Simple Rules To Make An Impact

10 Simple Rules of Visual Storytelling - Visual Stories - Medium
Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules

Via Karen Dietz
more...
Karen Dietz's curator insight, February 5, 12:11 PM

Here is what I like about this article by Ernesto Olivares that others don't go into: it's less about structure and tools and more about YOU and essential ways to create emotional engagement. Like:

  1. Create context
  2. Be personal and true
  3. Reveal hidden things
  4. Focus


There's lots more and it's all good. One point he forgot to make regarding point #5 Show Contrast & Conflict is that contrast helps build and dramatize the conflict. So remember that.


Enjoy magnifying your visual storytelling skills with this piece and have a happy weekend! 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Marco Favero's curator insight, Today, 5:46 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

How People Are Really Using Snapchat: A Glimpse Into Their Growing User Base [Infographic]

How People Are Really Using Snapchat: A Glimpse Into Their Growing User Base [Infographic] | Digital Brand Marketing | Scoop.it
Learn the recent statistics on how people really use snapchat and their attitude toward branded content.

Via malek
more...
malek's curator insight, February 5, 10:32 AM

In November 2015,Harvard researchers found that 36% of 18–29-year-old Americans have a Snapchat account, up from 28% in 2014. Today, the app has over 100 million daily active users.

Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

38 Facebook Ads Optimisations to Boost Conversions

38 Facebook Ads Optimisations to Boost Conversions | Digital Brand Marketing | Scoop.it

These are the most important optimizations we've learned by spending over $1,000,000 on Facebook ads and generating over 200,000 conversions for our clients


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

5 Critical things you need to know about Periscope now

5 Critical things you need to know about Periscope now | Digital Brand Marketing | Scoop.it

This month Twitter started autoplaying Periscopestreams within its feed. While some marketers had previously been able to overlook the importance of livestreaming apps like Periscope, any brand with a strong Twitter presence is scurrying to catch up … As am I!

 

At the beginning of the week I had less than 10,000 “hearts” on Periscope, while popular people and brands tend to have more than a million.

 

So in anticipation of writing a best practices article for brands approaching Periscope, I interviewed Geoff Golberg. Geoff is one of the most famous livestreamers, with a following on Meerkat, Periscope, and Blab of over 40,000 people. On Periscope, Geoff has 6.3 million hearts.

 

Here are some key tips for using Periscope in combination with Twitter....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 4, 1:34 AM

Periscope's new autoplay feature in Twitter streams could be a game changer. Is your brand prepared? Check out these 5 tips to fully utilize Periscope from Mark Schaefer.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Why Content Marketers Should Tap Into The Power Of Niche Influencers

Why Content Marketers Should Tap Into The Power Of Niche Influencers | Digital Brand Marketing | Scoop.it
Columnist Kerry Jones explains why thinking small might be your best bet when it comes to influencer marketing.

Via Stefano Principato, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

4 Tips for Honing Your Content to Reach Gen Z

4 Tips for Honing Your Content to Reach Gen Z | Digital Brand Marketing | Scoop.it
Now's the time to begin shifting your content strategy to accommodate the tech-savvy, information-hungry digital natives of Generation Z.

Via donhornsby, steve batchelder, malek
more...
donhornsby's curator insight, February 2, 5:56 PM

(From the article): Now is the time to begin shifting your business model and company mission to accommodate this tech-centric and information-hungry cohort of digital natives. Having a strong organic content plan and understanding how to use journey mapping, persona identifying, social media, and big data to grow a Gen Z community is your brand’s best ticket to the hearts and minds of the newest generation.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

5 Content Marketing Lessons From Ziggy Stardust - Curagami

5 Content Marketing Lessons From Ziggy Stardust - Curagami | Digital Brand Marketing | Scoop.it

5 Content Marketing Lessons From Ziggy Stardust is about the courage, vulnerability and love required to create meaningful content in a cluttered, noisy time.

Bowie's tips for content marketers include:

* Be A Chameleon

* Collaborate

*  Have Courage & Be Vulnerable

* Start with Why
* Love Yourself

Follow Bowie's lead and your content marketing will win influence and authority much like Ziggy Stardust and the Spiders from Mars did.

http://www.curagami.com/5-content-marketing-lessons-from-ziggy-strdust/?v=7516fd43adaa


Via Martin (Marty) Smith, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

Want Success? The One Essential Leadership Skill That Storytelling Helps With

Want Success? The One Essential Leadership Skill That Storytelling Helps With | Digital Brand Marketing | Scoop.it
Big ideas are important, but being a good listener is just as critical a skill to develop.

Via Karen Dietz
more...
Karen Dietz's curator insight, February 3, 3:40 PM

DDI just released this study (15,000 participants at 300 companies in 18 countries) and which skills wins hands down?


Empathy.


Even more surprising, only 40% of those surveyed were assessed as being able to listen and respond with empathy. Ouch!!


What's the best way to build empathy? Through sharing stories. Check out the research https://www.youtube.com/watch?v=q1a7tiA1Qzo


But that also requires skills in story listening. Yes, listening to a story requires different behaviors that just listening to conversation, which Lori Silverman and I talk about in our bestselling book "Business Storytelling For Dummies".


And anyway, most people don't listen well anyway. Instead of deeply listening we're having a monologue with ourselves of what we are going to say in return.


So share lots of stories and use your story listening skills. These are what make an impactful and influential leader.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Os Ishmael from The Content Marketing Hat
Scoop.it!

How to Use and Repurpose Live Video Streams

How to Use and Repurpose Live Video Streams | Digital Brand Marketing | Scoop.it
This article will help you incorporate video into your business marketing strategy by leveraging the available live streaming video platforms.

Via Mike Allton
more...
Mike Allton's curator insight, February 2, 10:00 AM
 
How To Use Live Streaming Video

Have you been on an HOA? Blabbed? Scoped? Do those terms mean anything to you?

There are now at least a half dozen apps specifically crafted to connect you with an audience using live video... and if you aren't yet learning how to use them and incorporate one or more into your business, you really are missing out.

But I'm not just saying that because they're shiny objects. These platforms present real opportunities for you to:

☞  Easily create content that can be used and reused
☞  Connect with more or different audiences
☞  Leverage the expertise and influencer of others

Ready to #GetYourLearnOn? Let's dive in.

P.S. We'll cover how to use live streaming video, of course, as well as a quick review of some of the top platforms (Google+ Hangouts On Air, YouTube Live Events, Meerkat, Periscope, Blab and Facebook Live). We will also go over the equipment you're going to need, and most importantly, all the ways you can turn those live videos into tremendous pieces of content that can power your marketing for weeks and months.

#SocialMedia   #StreamingVideo   #ContentMarketing  
Rescooped by Os Ishmael from UX Design : user experience and design thinking
Scoop.it!

Responsive Image Breakpoints Generator, A New Open Source Tool – Smashing Magazine

Responsive Image Breakpoints Generator, A New Open Source Tool – Smashing Magazine | Digital Brand Marketing | Scoop.it
A new open source tool for finding responsive image breakpoints and generating and srcset-markup for responsive images.

Via yannick grenzinger
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

How Marketers Are Measuring Customer Engagement - eMarketer

How Marketers Are Measuring Customer Engagement - eMarketer | Digital Brand Marketing | Scoop.it

Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience. According to Q4 2015 research, many executives are using revenue metrics to quantify the success of customer efforts.

 

CMO Council looked at how marketing executives in North America quantify customer engagement success. More than a third of respondents said that revenue metrics, like customer lifetime value, revenues per customer and overall revenue increases, were the primary type of metric they used to measure consumer engagement.

 

Additionally, 30% of respondents said that campaign metrics, such as clicks, conversions, shares, traffic and web analytics, were the primary type of metrics they used. Fewer marketing executives said they relied on sales enablement metrics, service metrics and finance metrics to measure overall customer engagement success....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 1, 1:03 AM

Research worth noting regarding marketing metrics that matter.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

Here's a New #Storytelling App: KnowMe

Here's a New #Storytelling App: KnowMe | Digital Brand Marketing | Scoop.it
Emmy Award winner Andrew Jarecki is launching his video app KnowMe today, and we can thank ... Robert Durst?

Via Karen Dietz
more...
Karen Dietz's curator insight, January 29, 1:32 PM

I ran across this post the other day giving the backstory and info about a new storytelling app for iOS devices. I haven't downloaded it yet onto my iPad (I have an Android phone) to check it out. I thought you should know about it anyway.


Hmmmmm -- this may be a good way to quickly capture customer "stories", tell your business stories, or record staff/vendor stories. That takes skills in evoking stories, and then story crafting, which many of you are already good at.


So go try this out and let us know if it's worthwhile!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

An Online Marketing Guide for Valentine's Day | SEJ

An Online Marketing Guide for Valentine's Day | SEJ | Digital Brand Marketing | Scoop.it

people are starting to plan a romantic date and thinking of what gift to buy for their special someone. In the US floral industry alone, it is projected that people will spend $3.3 billion for V-Day.

This infographic will give you an insight on how you can boost your sales for Valentine's Day.


Via malek
more...
malek's curator insight, February 5, 10:03 AM
  • who's spending the most money in the name of love
  • what they're spending their money on
  • why spreading virtual love is key for marketers today
  • and how you can get your customers to fall in love with you
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

How to Crowdsource Your Content Creation Ideas

How to Crowdsource Your Content Creation Ideas | Digital Brand Marketing | Scoop.it
Content - You don't have to come up with all the ideas for content creation. You can crowdsource from those who are likely even more qualified to determine what would be valuable ...

Via Brian Yanish - MarketingHits.com, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Stay Ahead of the Competition With These 6 Content-Marketing Trends

Stay Ahead of the Competition With These 6 Content-Marketing Trends | Digital Brand Marketing | Scoop.it
According to a recent business-to-business (B2B) report by the Content Marketing Institute, 80 percent of marketers use content marketing as part of their business plans. Increase your traffic and return on investment by leveraging these six content marketing trends for 2016.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
more...
Marco Favero's curator insight, Today, 5:47 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

One Thing Is Killing Content Marketing and Everyone Is Ignoring It

One Thing Is Killing Content Marketing and Everyone Is Ignoring It | Digital Brand Marketing | Scoop.it

For the rest of the morning, we focused on answering one simple question: “Why should my customers care?”

 

That e-newsletter you are sending out. Why should they care?

 

Your Facebook post? Why should they care?

 

Your blog post, video or (God help us all) Snapchat?

 

You get the point....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 4, 1:26 AM

Joe Pulizzi asks a compelling question: If your content is the same as everybody else’s, why would anyone consume it? Discover the Content Tilt. Recommended reading! 9/10

Rescooped by Os Ishmael from Digital Love
Scoop.it!

How The Subscription Economy Is Disrupting The Traditional Business Model - Forbes

How The Subscription Economy Is Disrupting The Traditional Business Model - Forbes | Digital Brand Marketing | Scoop.it
Recently, I heard the CEO of Zuora, Tien Tzuo, suggest that there is a significant shift happening that will impact business leaders. That shift is away from a pay-per-product model to a subscription-based model. To better understand the nature and implications of the shift, I followed-up with Tzuo.

Via Gael
more...
No comment yet.
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

Increasing Brand Awareness with Customer Stories

Increasing Brand Awareness with Customer Stories | Digital Brand Marketing | Scoop.it

Stories are timeless representations of our experiences. We tell stories to make people laugh, to encourage friends, and even to spread celebrity gossip.


Via Lianne Picot
more...
Lianne Picot's curator insight, February 4, 9:56 AM

Too often we talk about storytelling as a one way process in branding. It is used by many companies in the same traditional way that any messaging has been created and pushed out. Create a story, tell it and wait for the dollars to roll in. Oh wait. They don't? Exactly.


Storytelling in any form is more about the listening and the learning than the final telling. This article does a good job of showing how creating opportunities to enable your customers to share their stories AND listening to them makes a significant impact on your customer loyalty and the perceived authenticity of your brand.


And customer stories are useful beyond the front line of customer engagement. They can also provide darn good information for business development and story sharing amongst leaders and employees to improve customer service.


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Ignore the naysayers, 2016 could be Twitter's best year yet

Ignore the naysayers, 2016 could be Twitter's best year yet | Digital Brand Marketing | Scoop.it
The social media platform is poised to offer advertisers real value – as long as they recognise it’s about content now, not just tweeting

Via malek
more...
malek's curator insight, February 2, 7:55 PM

Only 15% post to the platformm producing enough content to keep the other 85% of users interested. 

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Four Ways to Use Agile Communications in Your Marketing Mix

Four Ways to Use Agile Communications in Your Marketing Mix | Digital Brand Marketing | Scoop.it
When it comes to agile communications, PR pros can learn a lot from our colleagues in the IT department. Sherrilynne Starkie has more

Via malek
more...
malek's curator insight, February 3, 8:20 AM

Today’s real-time insights coupled with digital media’s low costs and ease of use means making adjustments on the fly can be almost effortless, if communications are nimble and bright.

Rescooped by Os Ishmael from Marketing and Lead Generation
Scoop.it!

15 of the Best Digital Marketing tools to make your Life Easier

15 of the Best Digital Marketing tools to make your Life Easier | Digital Brand Marketing | Scoop.it
The ultimate list of 15 must-have digital marketing tools for you website to outrank your competitors in search results.

Via TechinBiz, massimo facchinetti
more...
Tahamida Mze's curator insight, February 3, 6:21 PM

ajouter votre perspicacité ...