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Love this! TFI Sandbox: Adventures in Storytelling, Technology and Social Change.

Love this! TFI Sandbox: Adventures in Storytelling, Technology and Social Change. | Digital Brand Marketing | Scoop.it
TFI Sandbox is an initiative of the Tribeca Film Institute's New Media Fund. Bringing storytelling, technology and design together to innovate in the field, inspire audiences and create impact.

Via siobhan-o-flynn, Hans Heesterbeek, Karen Dietz
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ozziegontang's comment, February 24, 2013 8:10 AM
As always, much appreciated with all you share along with your insights.
Karen Dietz's comment, February 24, 2013 12:04 PM
Thank you Ozzie! I really enjoy your scoop.it.
Moya Sayer-Jones's curator insight, March 6, 2013 3:31 AM

Just wishing I lived in New York! Lots of great viewing here.

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Rescooped by Os Ishmael from How to find and tell your story
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3 rookie storytelling mistakes | Ragan

3 rookie storytelling mistakes | Ragan | Digital Brand Marketing | Scoop.it

"People who attempt to tell one of these [five fundamental] stories in a business setting or presentation often make basic storytelling mistakes."

 

Read the full article to find out more about these three common pitfalls to avoid:

Writing too much of what you knowWriting what happened—in order.Surprising the audience with an unexpected ending

 

This article originally appeared on Public Words.


Via Kim Zinke (aka Gimli Goose)
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The demise of Video SEO

The demise of Video SEO | Digital Brand Marketing | Scoop.it

Recently, Google removed, without any warning, the video snippets in the search results for a large group of sites. This followed pretty quickly on Google’s removal of author highlight pictures from the search results.


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Two Must-Have Twitter Apps for Managing Followers - Marketing Technology Blog

Two Must-Have Twitter Apps for Managing Followers - Marketing Technology Blog | Digital Brand Marketing | Scoop.it

Digest...

 

Block Fake Twitter Accounts with StatusPeople

Ridding yourself of fake followers makes for a much more robust Twitter experience personally and also helps weed these terrible accounts out of Twitter altogether. The more we all block accounts, the better the network! For that reason, I love my StatusPeople’s Fakers App. I’ve been using it to rid my personal twitter account of fakers and now I’ve begun cleaning up the number of followers on our blog’s account!


Find Great Followers and Leave Bad Ones with JustUnfollow
I’m on Twitter to see updates from folks in my industry and to engage with them. One great way to find new and interesting Twitter accounts is by using JustUnfollow‘s copy follower feature. I can see the followers of industry leaders and then use JustUnfollow to follow them with my account. This is a great way to build your community of relevant followers!

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via iNeoMarketing, massimo facchinetti, malek
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iNeoMarketing's curator insight, Today, 5:40 AM

And you'll want to follow @mktgtechblog and @douglaskarr.

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How to Write Better Headlines [Infographic]

How to Write Better Headlines [Infographic] | Digital Brand Marketing | Scoop.it

Here are some tips for writing more compelling headlines...

The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.


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Nivardo Cataplasma's curator insight, August 21, 8:10 AM

Buenos encabezados

massimo scalzo's curator insight, Today, 1:58 AM

Nice and meaningful ! Worth reading...

Benjamin Labarthe-Piol's curator insight, Today, 8:44 AM

Straight to the point and effective

Rescooped by Os Ishmael from digital marketing strategy
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11 Ways to Get More Followers for Your Google+ Business Page |

11 Ways to Get More Followers for Your Google+ Business Page | | Digital Brand Marketing | Scoop.it
Do you want to grow your Google+ business page? This article shows 11 ways to get more followers for your Google+ Page.

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malek's curator insight, August 21, 9:46 AM

Probably will work  for influencers as they have already an established authority 

Rescooped by Os Ishmael from Just Story It Biz Storytelling
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What Do Leaders Of The Future Need To Be? Courageous + Authentic Storytellers

What Do Leaders Of The Future Need To Be? Courageous + Authentic Storytellers | Digital Brand Marketing | Scoop.it
It is often said of business school academics that they are adept at describing – through their case studies and the articles and books they write – business as it is – or was – at a certain time. The problem, of course, is that their audiences have to contend [...]

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Selena Prior's curator insight, August 21, 7:44 PM

This is a really compelling article that challenged me to reflect on the challenges of leadership.

Miklos Szilagyi's curator insight, Today, 12:25 AM

It's a very intersting topic and mostly I undersign it... though it's culture-dependent too... the context, the connotation you might have by reading e.g. this title... that  might  count too...  coming from a region where story-telling might be a substitute of lots of things, among other things, lying, or - as one of my cross-cultural researcher friend said once - saying "no", I have some reserves... but even in the Anerican culture, whether the executives of Enron e.g. weren't (surely not authentic but) excellent story-tellers? If you are with me on that... 

 

Of course, the message goes better into the deep with emotions and what is better than the story-telling like emotion-vehicle? of course... but to say that the future leader's main characteristics are courage and story-telling capacity is, I don't know, IMHO, not only simplistic but simply not enough...

 

Starting by the main point what story he/she should so well and authentically tell? What the content is of this famous story? I would start here when drawing this profile... and yes the sellability, the motivation-power, the capacity of  being able to attract the followers, to be able to align their energy are also important but somehow the content of all these has a certain priority in my mind...

S'Marie Young, CPCC's curator insight, Today, 12:00 PM

This article highlights some of the qualities successful leaders of the present and future must cultivate, such as courage, resiliency, permeability and transparency. These qualities create a powerful presence, one that people can trust.


Presence is knowing yourself, your values, passions and goals, and being able to communicate them authentically. Presence is also being empathetic to the aspirations of others.

 

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5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page

5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page | Digital Brand Marketing | Scoop.it
How you can use psychological principles to spur action on your site and boost conversions.
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When Blogger Outreach Has The Maximum Impact On Branding - Business 2 Community (blog)

When Blogger Outreach Has The Maximum Impact On Branding - Business 2 Community (blog) | Digital Brand Marketing | Scoop.it
When Blogger Outreach Has The Maximum Impact On Branding
Business 2 Community (blog)
Bloggers have become a force to reckon with for digital marketers today.
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Overcome Short Attention Spans with Micro-Content

Overcome Short Attention Spans with Micro-Content | Digital Brand Marketing | Scoop.it

What can your advertising do in 10 seconds? Not a whole lot, you might think. But in a study from University of Hamburg and University of Hannover researchers proved that over 50 percent of Internet users stay on a webpage for less than 10 seconds. Accordingly, advertisers are now focusing on micro-content – clever, persuasive, and concise messages to target an audience with barely-there attention spans.

 

Micro-content should play a big role in your content strategy. We’ve already shown you how to create micro-content time- and cost-efficiently using your existing visual assets. Now, we give you five smart tips on making the most of that micro-content...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 20, 12:27 AM

When executed with a plan and targeted to the right audience, micro-content has the potential to be just as effective as standard and long form content. Here's how.

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26 Social Listening Tools to Infuse Your eCommerce Marketing with Awesome Intelligence

26 Social Listening Tools to Infuse Your eCommerce Marketing with Awesome Intelligence | Digital Brand Marketing | Scoop.it

When you start off in eCommerce (or if you’ve been doing it for a while), you will realize how important quality marketing is to keep the pipeline of traffic going to your site. It is very likely that initially you will be relying mostly on organic, unpaid media to keep it afloat. Thus, most of your efforts might be around blogging, Facebook & Twitter posts, video and all other kinds of content marketing.

 

This comes with 3 main challenges:

Being creative on demand.Coming up with topics for your marketing campaigns often.Do so at a volume that makes a difference and works for an ecommerce business. It has to be scalable in volume to bring home the bacon, so to speak.


Via Brian Yanish - MarketingHits.com, Fred Zimny, malek
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Brian Yanish - MarketingHits.com's curator insight, August 19, 2:36 PM

Kissmetrics included my favorite  content discovery tools, Scoop.it. in the blog post.

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9 Companies With Truly Inspiring Mission Statements | HubSpot

9 Companies With Truly Inspiring Mission Statements | HubSpot | Digital Brand Marketing | Scoop.it

...When you successfully create a connection with your customers and employees, many of them might stay loyal for life -- and you'll have the chance to increase your overall profitability while building a solid foundation of brand promoters. But achieving that connection is no easy task. The companies that succeed are ones that stay true to their core values over the years and create a company that employees and customers are proud to associate with.


So check out some of the following company mission statements for yourself -- and get inspired to write one for your brand....


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Jeff Domansky's curator insight, August 20, 2:30 PM

Inspiring examples of vision and mission statements to emulate.

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Will Your Google Analytics Dashboard Shock You?

Will Your Google Analytics Dashboard Shock You? | Digital Brand Marketing | Scoop.it

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The Linkedin Publishing Platform | Some do's and don'ts and what it all means ...

The Linkedin Publishing Platform | Some do's and don'ts and what it all means ... | Digital Brand Marketing | Scoop.it
LinkedIn has opened up its publishing platform to allow users to publish content. It meant that you didn't have to be a major LinkedIn influencer to get your content distributed ...

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, August 20, 3:54 PM


The LinkedIn Publishing platforms has been a bone of contention for many, especially regarding duplicate content. All the people I know have reposted their articles.


However, as @Optimum Business Support suggests in this article, you should not just copy and paste your content verbatim. And wait a few days before reposting from your blog.


A must-read!

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Google to prioritise secure websites

Google to prioritise secure websites | Digital Brand Marketing | Scoop.it
Google says it will give preference to more secure encrypted web pages in its search rankings from now on.

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Look up, Connect and Share A Story--video

My daughter shared this emotionally powerful video with me, and it made me reflect on how we as salespeople waste so much time in sales cycles, because we're...

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Karen Dietz's curator insight, August 21, 4:36 PM

The other night my husband Tim and I were out to dinner. At the table next to us was a teenage boy with his mom and dad. The kid was totally engaged in his meal and having a good time gobbling up the food. No phone or iPad for him!


His parents though? They spent the entire meal on their phones checking email and texting. They never once said a word to their son. You could tell the boy was used to it and was entertaining himself in their absence. Tim and I just shook our heads.


If ever there was a strong case for putting down the phone and connecting with others -- and swapping stories back and forth -- it's this video. I loved it and it really got me thinking. I think you will enjoy it too. It's a great reminder to stop, talk, and share stories.


It's OK if I'm not tethered to my cell. When work is done I can ignore it and my iPad to share the story of my day with my husband -- and listen to his in return :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How to Deploy Neuro-Linguistic Programming (NLP)In Your Marketing Message

How to Deploy Neuro-Linguistic Programming (NLP)In Your Marketing Message | Digital Brand Marketing | Scoop.it
Learn how neuro-linguistic programming can boost marketing content engagement.

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malek's curator insight, Today, 10:03 AM

The strictly formal business is in the past. Content should be merged with storytelling and emotional wording.


Rescooped by Os Ishmael from Public Relations & Social Media Insight
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How to Develop Rapport With Influencers via Social Media

How to Develop Rapport With Influencers via Social Media | Digital Brand Marketing | Scoop.it

The influencers in your niche are probably receiving hundreds of friendly requests a day. Hence, the trick behind successful outreach is to stand out among your peers and catch the intended party's attention.

 

The success probability may be bleak, but influencer engagement is not exactly rocket science. And it can drive significant results with the right strategy and social media practices....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 21, 7:38 AM

Here's a good overview of influencer best practices.

Payal kataria's curator insight, August 21, 9:40 AM

Social media has become indispensable when no business can thrive on its own..with increasing competition, new ideas are sparse and the climb is difficult !

Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Charity, Empathy, And Storytelling: The Mechanics of Generosity

Charity, Empathy, And Storytelling: The Mechanics of Generosity | Digital Brand Marketing | Scoop.it
Two weeks ago, the annual Giving USA report showed that American philanthropy continues to climb out of the trough of the Great Recession, one of the real lagging indicators of the economy. And while U.S. philanthropy has been roughly static at two percent of GDP for a couple of generations [...]

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Karen Dietz's curator insight, August 21, 11:06 AM

Here's a great read on how storytelling can open wallets if done well. The recent non-profit study talked about here discovered that people will be more generous when making donations when respect for a person/group is present.


In other words, if your stories depict others as helpless, hopeless, and victims, donations are less. If your stories depict others as active participants in their own well-being, donations increase. This is significant.


And this lesson translates across all business sectors. Any organization will have better traction with its storytelling if the stories are respectful, generate respect, and have a meaningful resolution.


The study also chats about the difficulty of creating an effective pipeline of stories in an organization that can be shared. Well -- any organization, non-profit and for profit, has this issue.


The advice I agree with? Get your staff as close to the end user as possible -- that's where you will find a wealth of stories.


Enjoy this article and the insights it shares that you can immediately apply to your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How Data Can Be a Competitive Weapon in Your Content Marketing | Oracle Marketing Cloud

How Data Can Be a Competitive Weapon in Your Content Marketing | Oracle Marketing Cloud | Digital Brand Marketing | Scoop.it

Via denbro, massimo facchinetti
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denbro's curator insight, August 21, 1:18 PM

Good article that points out how to use content effectively. If each piece of content reaches a different reader, then you’ve dramatically extended the reach of your campaign.

It’s fairly easy to write your next blog post or author your next eBook. Providing data-driven content is more challenging. However, it can create outsized returns. You should continue to publish blog posts and eBooks, but if that’s all that you do, your competition may be eating your lunch. Make data your secret weapon to win your competitors’ dinner and dessert.

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We're All Marketers Now: The Growing Power Of Social Media And Search ... - Forbes

We're All Marketers Now: The Growing Power Of Social Media And Search ... - Forbes | Digital Brand Marketing | Scoop.it
We're All Marketers Now: The Growing Power Of Social Media And Search ...
Forbes
Digital marketing is a science. We should all have realised by now that in the world of online, nothing happens by chance.
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Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews | Digital Brand Marketing | Scoop.it

Price still rules as an online purchase influencer, but basic brand assets should not be ignored in online product presentations.

 

Clear, concise, and pertinent product descriptions make online shoppers press the “Buy” button more often than do favorable reviews. In fact, only price topped persuasive product copy as a purchase influencer, according to a survey of 500 consumers conducted by Markettree for HookLogic.

 

Price remains king, with 84% of consumers designating it as one of the top three factors that cause them to buy. Sixty-three percent named product descriptions, and 49% listed reviews. Bringing up the rear were videos, named by only 12%. Fundamental brand assets like product names, images, and features, maintains HookLogic's survey report, are the bottom-of-the-funnel items most likely to turn browsers into buyers....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 20, 12:39 AM

Surprising copywriting, market research.

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Content Marketing Tools: The Ultimate List | Content Marketing Forum

Content Marketing Tools: The Ultimate List | Content Marketing Forum | Digital Brand Marketing | Scoop.it
We ve updated our Ultimate Content Marketing Tools list to include over thirty new tools and several new categories such as localization, digital asset management, web analytics and social media analytics.

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Thorsten Strauss's curator insight, August 20, 1:26 AM

Update of the best overview over content marketing tools.

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The Unabridged Why and How of Content Repurposing - Business 2 Community

The Unabridged Why and How of Content Repurposing - Business 2 Community | Digital Brand Marketing | Scoop.it
The Unabridged Why and How of Content Repurposing
Business 2 Community
Before we go into the concept of content repurposing, let's do a quick test; write down the top five articles that you've ever published.

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How Authoritative Is Your Content? 7 Tools to Help You Find Out

How Authoritative Is Your Content? 7 Tools to Help You Find Out | Digital Brand Marketing | Scoop.it

Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of us are willing to admit. Perhaps the one saving grace of the content game is that armed with the right tools, you can see how you and your company measure up. By understanding where you stand, you can better optimize content, gauge your authority on specific topics (as well as the authority of your contributors if you have them), track your successes and improve overall content performance.


Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, August 20, 2:36 PM

These seven tools will give you a variety of ways to analyze your content. Worth checking out. 9/10

Jeff Domansky's curator insight, August 20, 2:37 PM

These social media tools will help you measure your social marketing ROI.

Jodi Brown's curator insight, August 21, 5:51 AM

Some good resources here about measuring content performance.

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Beginner's Guide to Link Building

Beginner's Guide to Link Building | Digital Brand Marketing | Scoop.it

Welcome to The Beginner's Guide to Link Building from Moz! Whether you're brand new to link building or have been doing it for a while, you'll find something useful in this guide.


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