There’s been a lot of talk over the past few days about inbound marketing – see this discussion at Inbound.org in response to Rand Fishkin’s post announcing the rebranding of SEOmoz as just “Moz.” In that post, Rand sets up a distinction between “inbound...
Excerpted from the article by Kristi Hines on KISSmetrics: "Since its launch in 2011, Google+ has been growing non-stop and now has 359 million active users according to Business Insider. There also have been a lot of changes made in their platform during that time. In this post, we’re going to look at everything you need in order to have a successful Google+ experience.
[The article is analyzed into these following sections] - Setting up Your Personal Profile ***Cover ***Photo ***Story ***Work ***Places ***Basic and Contact Information ***Links
- Building Authorship Authority - Setting up Your Page - Getting Local - Planning Your Google+ Content Strategy - Building an Audience - Using Google+ Communities - Hanging Out - Integration with YouTube - Enhancing Your Website with Google+ - Exploring the Top Tools - Analyzing Your Results..."
Influencers is the new buzzword in digital marketing, and everyone preaches about building relationships with online influencers but no one shares tips for how to do so. Today I’m going to change that. Yes, building relationships with influencers can greatly grow your business because it puts your brand name in front of new eyes, and especially those in your local area. If you’re a small business owner, or franchisee, this is a must add to your marketing strategy. But how?...
It's not easy for brands to get their message across in a world of highly fragmented media and dangerously short attention spans. The brands that are able to forge connections with their customers are the ones who are the most gifted storytellers. What makes a story good enough to captivate and motivate your audience?
The best stories are designed to get the audience to care.
Stories that start with "why" — that articulate the organization's purpose and passion — are able to get more consumers tuning in to the brand and what it stands for. For instance, Intel's "Sponsors of Tomorrow", Apple's "Think Different", and Google's "Don't Be Evil" taglines helped to articulate their corporate strategy, consequently getting people to care about and subscribe to their brand promise. Nescafe Philippines decided to tap into the strong community spirit of the Filipinos, and articulate that "why" around the passion point of music. This evolved into Nescafe Philippines' "Red Mug Sessions," which served up warm stories and inspiring music over great coffee
After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many tools that tried to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network.
Many tools tried to add value and failed. At least they tried. The following tools, however, stand out in my mind as exceptional or entertaining and I recommend you check them out if you want to analyze and visualize your activity on Twitter....
Big Data Skills Scarce Among Marketing Pros InformationWeek SMB (blog) The report covered a variety of topics relevant to digital marketing, such as which factors influence customers' purchase decisions, as well as consumers' views on privacy issues.
Search engine optimization remains one of the most effective things you can do to maximize your inbound marketing, but the rules are always changing. Recently Martin Laetsch, Act-On’s Director of Online Marketing, presented a webinar covering the 10 most important rules for successful search engine optimization. Not all of them are 100% new, but they’re all critical keys to success. The webinar is too dense to do a full recap; in this post, we’ll just cover Rule #1. You can catch up with the whole on-demand session here....
...Think of the media as your stage. And content is your actor.You can dress up your actors and make them look pretty. But if they lack talent, no one will pay to see a mediocre performance.High-quality content coupled with SEO is like the A-list stars. They have lasting impact. And you never have to worry they won’t perform well.The good news is this: if you dress up your content, your stage can exist anywhere online. High-quality content brings a packed audience to your stage – whichever type of media you choose. Here are a few tips for how you can make your content come to life....
PR packs power in the nutritional wholesomeness that is today's marketing smoothie. Today's hybrid PR is blended with the whole -- integrated marketing.Back in the day, public relations, advertising and marketing were firmly divided in their respective silos and disciplines. We in public relations were often referred to for real in jest as the “bastard step children” of marketing.
Often we’d sit in an integrated meeting of the disciplines and keep our traps shut until we tossed out a bit of value-added strategy into the mix while our peers across the aisle glared nicely.Today, the blended nature of marketing has public relations professionals up in arms. Some are balking at the integration of PR so cohesively into marketing. In short, these people are having an identity crisis....
3 People to Follow on Vine for Branding Ideas Terra.com Brands are beginning to experiment with the platform to showcase their products and connect with customers on social media. "By definition, you only have six seconds.
...not all list posts have to suck! While there are definitely some pretty awful ones out there, you can also find quite a few very valuable, high-quality list posts floating around the internet. So let's not judge a list post by its title. I'm a firm believer that the list post does have a place in the world of high quality blog content.
And to no surprise, this post about lists posts is largely a list post itself. You can be the judge of its quality, but I stand by my beliefs.First, let's talk a little bit about common misconceptions about list posts. Then we'll dive into the characteristics of high quality ones so you can start squashing the myth that all list posts are subpar ... by writing awesome ones!...
Until the emergence of “Big Data”, data were mainly treated locally in warehouses of several structured databases. Gradually, these data sources became diversified.
Analysts are projecting the future of customer data. Several points of attention are highlighted. While most companies collect, store and analyze data, majority of them are struggling with their big project data and are struggling to meet IT challenges associated with the use of this framework.
Newscientis, with Microsoft, released an infographic on how big data techniques seek to gain insight by analyzing large data sets. The proliferation of sources associated with 3V (volume, variety, velocity) have contributed to big data’s recent growth. Data is coming in a growing variety of new and often unstructured forms such as text, video and sensor reading.
By 2020, all the digital data created, replicated and consumed per year will reach 40,000 Exabytes. The connected devices including pocket calculators, personnel computer, mobile phones, servers and mainframes and videogame consoles have contributed more than 10 million instructions per second.
Each month the Marketing Technology Blog would generate a great handful of leads for sponsorships, advertising and consulting opportunities. As the site continues to grow in popularity, though, we weren’t seeing a subsequent increase in leads.
I had finally had it – I analyzed the site and reviewed where our calls-to-actions were throughout. It’s something we pay a lot of attention on with our clients but I had failed to review our own strategies for well-placed call-to-actions.There are 3 typical placements for your calls-to-action on any given page within your site...
Why B2B Companies Need Social Media Marketing Business 2 Community Many B2B companies have asked us a variation of the same question lately: “Do I really need social media?” Our answer is a consistent, resounding YES.
Content marketing is of much more importance today than it ever has been.
Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it.
Content marketing is here to stay and these stats definitely prove the fact.