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30 Bite-Sized Writing Tips From 30 Great Bloggers

30 Bite-Sized Writing Tips From 30 Great Bloggers | Digital Brand Marketing | Scoop.it

With the release of the Writer’s Bootcamp just around the corner, I thought now would be a good time to publish the best round-up post I’ll publish this year. yea...

22. Ileane Smith ‏@BasicBlogTips - Blog Promotion Manifesto

“Re-purpose your best blog content in a podcast, video and SlideShare presentation for maximum reach.”


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donhornsby's curator insight, January 31, 2013 6:53 AM

(From the article): Take good notes, something tells me these people know what they’re talking about. =)

 

Great input!

Ana Boa-ventura's comment, January 31, 2013 9:43 AM
Very helpful- learn from the great ones:) Sharing with educators in Europe!
Ileane Smith's comment, January 31, 2013 10:08 AM
Thanks Don and Ana!
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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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3 Things Successful B2B Marketing Teams Do Differently - Pardot

3 Things Successful B2B Marketing Teams Do Differently - Pardot | Digital Brand Marketing | Scoop.it
What do high-performing B2B marketing teams know that most marketers don’t? That’s what a brand new Salesforce study of over a thousand B2B marketers sought to find out.
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Have PR and Marketing Suddenly Become the Same Thing?

Have PR and Marketing Suddenly Become the Same Thing? | Digital Brand Marketing | Scoop.it

I was having a discussion with one of my oldest and closest friends the other day about his career. He wants to go farther in the world of public relations but doesn’t quite know what he needs to get there. So, as an enterprising go-getter, he started making connections and asking other PR pros what he needs to know in this day and age to get ahead of the competition.


What one professional told him made me laugh and then made me think.


“To get ahead, you need to know two things: Google Analytics and SEO.


”This kind of stopped me in my tracks. Yes, analytics and SEO are extremely important in the digital world. They go hand in hand – one promotes your website while the other tracks how you’re doing.


For instance, you can be at the top of the rankings for a key term, but if your bounce rate for that page is insanely high, you might need to change some things. SEO only gets you the attention you need; analytics will tell you exactly how long and what happens after the user sees your page.


But what shocked me is that it wasn’t a marketing executive that was telling my friend how essential these tools are, but a public relations professional with many, many years in the business.


So has public relations and marketing suddenly become the same thing?...


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Jeff Domansky's curator insight, May 23, 9:36 AM

Great question for PR pros to ponder!

Rescooped by Os Ishmael from digital marketing strategy
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The Surprising Truth About What To Post on LinkedIn

The Surprising Truth About What To Post on LinkedIn | Digital Brand Marketing | Scoop.it
Despite concerns from users about the rising 'Facebook-ification' of LinkedIn, contributor John Nemo says that getting more personal on the platform (with a few important caveats) can be great for business.

Via THE *OFFICIAL ANDREASCY*, steve batchelder, malek
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Understanding the mobile customer journey | Search Engine Watch

Understanding the mobile customer journey | Search Engine Watch | Digital Brand Marketing | Scoop.it
This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile customers.
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Accenture: Top 5 Digital Health Trends Show the Power of People

Accenture: Top 5 Digital Health Trends Show the Power of People | Digital Brand Marketing | Scoop.it
The Accenture Digital Health Technology Vision 2016 investigates five trends behind a “people-first” approach to digital health transformation.
Via Adrian Adewunmi Ph.D, Marc Wachtfogel, PhD, malek
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Successful Cause Marketing: The Storytelling Psychology + What Makes It Work Best

Successful Cause Marketing: The Storytelling Psychology + What Makes It Work Best | Digital Brand Marketing | Scoop.it
In a saturated mediascape, brands are looking for strategies that reach beyond our expectations. Cause marketing is one promising way forward.

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Karen Dietz's curator insight, May 19, 4:01 PM

Here's a great post about storytelling going right at Expedia. Their social cause is supporting St. Jude's Children's Hospital. The digital story they share about their work with St. Jude's definitely got to me. Good job Expedia!

 

The author of the post, Nicola Brown, analyzes the video and what Expedia is doing for the hospital's patients, sharing with us what makes it work. 

 

Point #3 is about rich storytelling and it's a point well worth remembering. When working with leaders, I always make the effort to promote rich, nuanced, multi-layered storytelling to produce maximum benefits. Thin, simplistic stories will only take you so far.

 

Anyway, enjoy this piece and the video. It is amazing.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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"Content Strategy is the New Information Architecture" dixit @RGA's @fabriciot

"Content Strategy is the New Information Architecture" dixit @RGA's @fabriciot | Digital Brand Marketing | Scoop.it

“(…) now companies own a number of different websites, microsites, mobile apps, social profiles, blogs, channels, intranets and internal sites, slack groups (and the list continues to grow). Content flows through all these channels every single day, and someone needed to take the role of making sense out of it all. Of why, how and where things are published, and of how that all ladders up to a larger content strategy. (…)” https://uxdesign.cc/the-state-of-ux-in-2016-4a87799647d8#.hchdxjstx


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Rescooped by Os Ishmael from Business in a Social Media World
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The 17 Worst Social Media Tips I Ever Got

The 17 Worst Social Media Tips I Ever Got | Digital Brand Marketing | Scoop.it
There is some bad social media advice out there. Some so called experts keep these social media tips afloat, listening to them can easily break your success

Via Cendrine Marrouat - cendrinemarrouat.com
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Venkatesh Iyer (venkyiyer.com)'s curator insight, May 19, 2:15 AM
I like, because I agree with almost everything in this post
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Facebook is experimenting with adding videos in comments

Facebook is experimenting with adding videos in comments | Digital Brand Marketing | Scoop.it
Based on what we’ve seen in screenshots, when you want to respond to a post, just tap on the camera icon like you’d want to insert an image. There you’ll be able to record and share your video reply

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Rescooped by Os Ishmael from Social Stories
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Facebook vs Youtube: Which Side of the Video Battle Should You Join?

Facebook vs Youtube: Which Side of the Video Battle Should You Join? | Digital Brand Marketing | Scoop.it
Deciding which platforms to invest your video marketing has been yet another hurdle to overcome with the rising competition between Facebook and YouTube. The folks at Wolfgang Digital share the findings of their study to determine where your videos will get the most bang for your buck.

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Rescooped by Os Ishmael from digital marketing strategy
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4 Elements of Successful Content Marketing on LinkedIn

4 Elements of Successful Content Marketing on LinkedIn | Digital Brand Marketing | Scoop.it
Learn the 4 components of a successful LinkedIn content marketing strategy from LinkedIn's own Jason Miller and Alex Rynne.
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Rescooped by Os Ishmael from Marketing Revolution
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Confessions of a social media exec on influencer marketing: 'We threw too much money at them' - Digiday

Confessions of a social media exec on influencer marketing: 'We threw too much money at them' - Digiday | Digital Brand Marketing | Scoop.it
A social media executive is frustrated with influencers.
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Martin (Marty) Smith's curator insight, May 17, 4:36 PM

So wait, you mean I could have been paid for this? Always a day late and a dollar short on this kind of stuff (lol). Marty 

malek's curator insight, May 18, 6:37 AM

"Influencers are going to start disappearing. Brands are going to start realizing the amount of followers you have doesn’t mean shit."

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Beacons to deliver 1.6B coupons annually by 2020: report - Luxury Daily - Research

Beacons to deliver 1.6B coupons annually by 2020: report - Luxury Daily - Research | Digital Brand Marketing | Scoop.it

Coupons are quickly growing as a significant component of beacon-enabled proximity marketing thanks to strong redemption rates, with brands and retailers forecast to deliver 1.6 billion coupons a year by 2020, according to a new report from Juniper Research.

The results point to how proximity marketing is gaining traction as retailers look to engage more deeply with consumers in and around their stores, prompting the volume of beacon-enabled coupons to grow quickly from the 11 million expected to be delivered in 2015. However, the research also underscores the potential danger of turning beacons into nothing more than another offer channel, which is likely to cause shoppers to lose interest.

“I would imagine that coupons will represent a key plank of any beacon-based proximity marketing strategy,” said Dr. Windsor Holden, head of forecasting and consultancy at Juniper Research as well as author of the report....


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Jeff Domansky's curator insight, May 17, 5:26 PM

Talk about powerful? Beacons will deliver more than 1.6 billion coupons a year by 2020 according to a new report from Juniper Research. Recommended reading for retailers and marketers. 9/10

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6 Essential Ingredients to Content Creation

6 Essential Ingredients to Content Creation | Digital Brand Marketing | Scoop.it
Creating content can seem daunting at times, but these six ingredients for success should be a helpful place to start!

Via Kamal Bennani, massimo facchinetti
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zamiub's comment, May 23, 1:55 PM
nice post (www.crackslink.com)
Rescooped by Os Ishmael from digital marketing strategy
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5 Creative Digital Tools That Bring Visuals and Writing Together

5 Creative Digital Tools That Bring Visuals and Writing Together | Digital Brand Marketing | Scoop.it
Experiment with this list of creative digital tools that unite art and writing in amazing visual storytelling projects. Your students will love them!

Via Maria Margarida Correia, Liz Bujaki, Jim Lerman, Luciana Viter, malek
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50 Must-Know Statistics to Improve Your Lead Generation Strategy

50 Must-Know Statistics to Improve Your Lead Generation Strategy | Digital Brand Marketing | Scoop.it
With so many brands competing for the same shares of consumer attention and dollars, generating quality leads has become increasingly more challenging for today’s marketers.
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How to Document Your Content Marketing Strategy — Meltwater

How to Document Your Content Marketing Strategy — Meltwater | Digital Brand Marketing | Scoop.it
Its been shown time and again that B2B marketers who... more
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