Digital Brand Mar...
Follow
Find
6.4K views | +4 today
 
Rescooped by Os Ishmael from Align People
onto Digital Brand Marketing
Scoop.it!

Want to Understand Engagement? Steal Their Ipad.

Want to Understand Engagement? Steal Their Ipad. | Digital Brand Marketing | Scoop.it

My wife recently lost her Ipad and the experience was the perfect example of real engagement .  Within moments I learned two things: first, my former anti-technology wife had clearly shifted to the dark side...


Via Billy R Bennett
Os Ishmael's insight:

Haha.. This is interesting

more...
Billy R Bennett's curator insight, January 30, 2013 11:33 PM

Our latest blog post on Algining People. 


www.pyramidodi.com

Billy R Bennett's comment, February 9, 2013 2:20 PM
Thanks Os! It was an interesting lesson for me too... it really got me thinking about how little we think about designing for engagement. Could be because we design for convenience rather then the people we want to be engaged.
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

6 Types of Iteration Every Content Strategy Needs

6 Types of Iteration Every Content Strategy Needs | Digital Brand Marketing | Scoop.it
What works for your content now may not work next year. Add iteration to your strategy to stay on the cutting edge of your audience's needs.

Via massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

The Sharing Age

The Sharing Age | Digital Brand Marketing | Scoop.it

Imagine the possibilities of a world in which we are able to make trusted connections between a near-infinite number of people. A world in which transaction costs, time and distance are reduced to almost nil. A world that is instantly available from a smartphone, anywhere, anytime.

This global revolution, enabled by databases, search engines and connectivity, has begun. It’s allowing mankind to break free from the limits of the past. We start doing what we do best: collaborating and sharing, at an unprecedented scale — a significant untapped potential for sharing is unlocked on a whole new level, creating value for all.

Thanks to platforms that connect peers and enable the creation of interpersonal online trust, individuals are suddenly empowered to share goods, knowledge, money, skills, network, content, etc. They regain their ability to contribute more directly to society and the economy, but on a global scale, redefining relationships between economic and social actors along the way.

We are at the dawn of a new era, the sharing age, which impacts all dimensions of our relationships with others....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 6, 5:41 PM

Fred Mazzella writes a really thoughtful post about the "sharing age." Recommended reading. 9/10

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

An Online Marketing Guide for Valentine's Day | SEJ

An Online Marketing Guide for Valentine's Day | SEJ | Digital Brand Marketing | Scoop.it

people are starting to plan a romantic date and thinking of what gift to buy for their special someone. In the US floral industry alone, it is projected that people will spend $3.3 billion for V-Day.

This infographic will give you an insight on how you can boost your sales for Valentine's Day.


Via malek
more...
malek's curator insight, February 5, 10:03 AM
  • who's spending the most money in the name of love
  • what they're spending their money on
  • why spreading virtual love is key for marketers today
  • and how you can get your customers to fall in love with you
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

How to Crowdsource Your Content Creation Ideas

How to Crowdsource Your Content Creation Ideas | Digital Brand Marketing | Scoop.it
Content - You don't have to come up with all the ideas for content creation. You can crowdsource from those who are likely even more qualified to determine what would be valuable ...

Via Brian Yanish - MarketingHits.com, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Stay Ahead of the Competition With These 6 Content-Marketing Trends

Stay Ahead of the Competition With These 6 Content-Marketing Trends | Digital Brand Marketing | Scoop.it
According to a recent business-to-business (B2B) report by the Content Marketing Institute, 80 percent of marketers use content marketing as part of their business plans. Increase your traffic and return on investment by leveraging these six content marketing trends for 2016.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
more...
Marco Favero's curator insight, February 6, 5:47 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

One Thing Is Killing Content Marketing and Everyone Is Ignoring It

One Thing Is Killing Content Marketing and Everyone Is Ignoring It | Digital Brand Marketing | Scoop.it

For the rest of the morning, we focused on answering one simple question: “Why should my customers care?”

 

That e-newsletter you are sending out. Why should they care?

 

Your Facebook post? Why should they care?

 

Your blog post, video or (God help us all) Snapchat?

 

You get the point....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 4, 1:26 AM

Joe Pulizzi asks a compelling question: If your content is the same as everybody else’s, why would anyone consume it? Discover the Content Tilt. Recommended reading! 9/10

Rescooped by Os Ishmael from Digital Love
Scoop.it!

How The Subscription Economy Is Disrupting The Traditional Business Model - Forbes

How The Subscription Economy Is Disrupting The Traditional Business Model - Forbes | Digital Brand Marketing | Scoop.it
Recently, I heard the CEO of Zuora, Tien Tzuo, suggest that there is a significant shift happening that will impact business leaders. That shift is away from a pay-per-product model to a subscription-based model. To better understand the nature and implications of the shift, I followed-up with Tzuo.

Via Gael
more...
No comment yet.
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

Increasing Brand Awareness with Customer Stories

Increasing Brand Awareness with Customer Stories | Digital Brand Marketing | Scoop.it

Stories are timeless representations of our experiences. We tell stories to make people laugh, to encourage friends, and even to spread celebrity gossip.


Via Lianne Picot
more...
Lianne Picot's curator insight, February 4, 9:56 AM

Too often we talk about storytelling as a one way process in branding. It is used by many companies in the same traditional way that any messaging has been created and pushed out. Create a story, tell it and wait for the dollars to roll in. Oh wait. They don't? Exactly.


Storytelling in any form is more about the listening and the learning than the final telling. This article does a good job of showing how creating opportunities to enable your customers to share their stories AND listening to them makes a significant impact on your customer loyalty and the perceived authenticity of your brand.


And customer stories are useful beyond the front line of customer engagement. They can also provide darn good information for business development and story sharing amongst leaders and employees to improve customer service.


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Ignore the naysayers, 2016 could be Twitter's best year yet

Ignore the naysayers, 2016 could be Twitter's best year yet | Digital Brand Marketing | Scoop.it
The social media platform is poised to offer advertisers real value – as long as they recognise it’s about content now, not just tweeting

Via malek
more...
malek's curator insight, February 2, 7:55 PM

Only 15% post to the platformm producing enough content to keep the other 85% of users interested. 

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Four Ways to Use Agile Communications in Your Marketing Mix

Four Ways to Use Agile Communications in Your Marketing Mix | Digital Brand Marketing | Scoop.it
When it comes to agile communications, PR pros can learn a lot from our colleagues in the IT department. Sherrilynne Starkie has more

Via malek
more...
malek's curator insight, February 3, 8:20 AM

Today’s real-time insights coupled with digital media’s low costs and ease of use means making adjustments on the fly can be almost effortless, if communications are nimble and bright.

Rescooped by Os Ishmael from Marketing and Lead Generation
Scoop.it!

15 of the Best Digital Marketing tools to make your Life Easier

15 of the Best Digital Marketing tools to make your Life Easier | Digital Brand Marketing | Scoop.it
The ultimate list of 15 must-have digital marketing tools for you website to outrank your competitors in search results.

Via TechinBiz, massimo facchinetti
more...
Tahamida Mze's curator insight, February 3, 6:21 PM

ajouter votre perspicacité ...

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

Creating an Authentic Brand Story to Improve Trust

Creating an Authentic Brand Story to Improve Trust | Digital Brand Marketing | Scoop.it

What’s in a story, though? How does the story develop authenticity? More to the point, how does such a story create that trusting feeling that customers crave?


Via Karen Dietz
more...
Karen Dietz's curator insight, February 2, 4:32 PM

Neil Patel has written a terrific blog for kissmetrics on brand storytelling. What I particularly like about this article is how he helps companies get their heads on straight about storytelling. We all can learn from this.


First Patel goes into how stories create trust. It's a good synopsis, and we should all be familiar with this now.


Next he tackles why your brand story must be about real people. It has to have a personality. The key word here is "people", not "person". Go read his opening sentence to this section. I love it.


He goes on to talk about the need for simplicity in your brand story -- and I get it. Save longer more involved stories for other biz storytelling occasions.


Patel discusses several other key elements, and the ends the article articulating the transition between telling a story and a customer buying a product. It's very elegantly said. Most companies focus on the transaction and use storytelling to get there. Patel points out that without the story, a transaction may never happen. It's all about where companies need to place emphasis. I couldn't agree more. Read Patel's own words - they are better than mine.


There's more here and every point Patel makes is backed up with examples and links to explore. Awesome!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

The technology of storytelling

The technology of storytelling | Digital Brand Marketing | Scoop.it

iPad storyteller Joe Sabia introduces us to Lothar Meggendorfer, who created a bold technology for storytelling: the pop-up book.


Via Cindy Rudy, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Towards the 22nd century
Scoop.it!

Where Virtual Reality Takes Us

Where Virtual Reality Takes Us | Digital Brand Marketing | Scoop.it

Via The Digital Rocking Chair, What Just Changed
more...
The Digital Rocking Chair's curator insight, January 24, 3:11 PM


"The New York Times Opinion section presents three groundbreaking virtual reality films from the Sundance New Frontier lineup. These videos explore a range of topics and new approaches to nonfiction storytelling."

Rescooped by Os Ishmael from The Content Marketing Hat
Scoop.it!

How To Deliver Intense Influencer Marketing With Hootsuite

How To Deliver Intense Influencer Marketing With Hootsuite | Digital Brand Marketing | Scoop.it
Hootsuite is an incredibly powerful tool for social media management, and intense influencer marketing is a large part of that. Here's how it works.

Via Mike Allton
more...
Mike Allton's curator insight, February 5, 11:49 AM

How To Deliver Intense Influencer Marketing
With Hootsuite

Sparked by an idea by +William Rock and post from +Stephan Hovnanian, I've written up three key ways (plus a bonus) with which you can and should be using Hootsuite to make a more positive, deeper impact on the influencers in your niche.

Learn more: http://thesmh.co/1QKtiMW ;

#InfluencerMarketing   #Hootsuite   #Twitter  

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

Visual Storytelling: 10 Simple Rules To Make An Impact

10 Simple Rules of Visual Storytelling - Visual Stories - Medium
Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules

Via Karen Dietz
more...
Francis Gilbert's curator insight, Today, 2:45 AM

Not sure I totally agree but this is interesting. 

Olivier Lefèvre's curator insight, Today, 3:41 AM

Importance d'une belle histoire à raconter ...avec du contenu !

John Caswell's curator insight, Today, 5:11 AM

The emerging zeitgeist...

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

How People Are Really Using Snapchat: A Glimpse Into Their Growing User Base [Infographic]

How People Are Really Using Snapchat: A Glimpse Into Their Growing User Base [Infographic] | Digital Brand Marketing | Scoop.it
Learn the recent statistics on how people really use snapchat and their attitude toward branded content.

Via malek
more...
malek's curator insight, February 5, 10:32 AM

In November 2015,Harvard researchers found that 36% of 18–29-year-old Americans have a Snapchat account, up from 28% in 2014. Today, the app has over 100 million daily active users.

Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

38 Facebook Ads Optimisations to Boost Conversions

38 Facebook Ads Optimisations to Boost Conversions | Digital Brand Marketing | Scoop.it

These are the most important optimizations we've learned by spending over $1,000,000 on Facebook ads and generating over 200,000 conversions for our clients


Via Pedro Da Silva
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

5 Critical things you need to know about Periscope now

5 Critical things you need to know about Periscope now | Digital Brand Marketing | Scoop.it

This month Twitter started autoplaying Periscopestreams within its feed. While some marketers had previously been able to overlook the importance of livestreaming apps like Periscope, any brand with a strong Twitter presence is scurrying to catch up … As am I!

 

At the beginning of the week I had less than 10,000 “hearts” on Periscope, while popular people and brands tend to have more than a million.

 

So in anticipation of writing a best practices article for brands approaching Periscope, I interviewed Geoff Golberg. Geoff is one of the most famous livestreamers, with a following on Meerkat, Periscope, and Blab of over 40,000 people. On Periscope, Geoff has 6.3 million hearts.

 

Here are some key tips for using Periscope in combination with Twitter....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 4, 1:34 AM

Periscope's new autoplay feature in Twitter streams could be a game changer. Is your brand prepared? Check out these 5 tips to fully utilize Periscope from Mark Schaefer.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Why Content Marketers Should Tap Into The Power Of Niche Influencers

Why Content Marketers Should Tap Into The Power Of Niche Influencers | Digital Brand Marketing | Scoop.it
Columnist Kerry Jones explains why thinking small might be your best bet when it comes to influencer marketing.

Via Stefano Principato, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

4 Tips for Honing Your Content to Reach Gen Z

4 Tips for Honing Your Content to Reach Gen Z | Digital Brand Marketing | Scoop.it
Now's the time to begin shifting your content strategy to accommodate the tech-savvy, information-hungry digital natives of Generation Z.

Via donhornsby, steve batchelder, malek
more...
donhornsby's curator insight, February 2, 5:56 PM

(From the article): Now is the time to begin shifting your business model and company mission to accommodate this tech-centric and information-hungry cohort of digital natives. Having a strong organic content plan and understanding how to use journey mapping, persona identifying, social media, and big data to grow a Gen Z community is your brand’s best ticket to the hearts and minds of the newest generation.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

5 Content Marketing Lessons From Ziggy Stardust - Curagami

5 Content Marketing Lessons From Ziggy Stardust - Curagami | Digital Brand Marketing | Scoop.it

5 Content Marketing Lessons From Ziggy Stardust is about the courage, vulnerability and love required to create meaningful content in a cluttered, noisy time.

Bowie's tips for content marketers include:

* Be A Chameleon

* Collaborate

*  Have Courage & Be Vulnerable

* Start with Why
* Love Yourself

Follow Bowie's lead and your content marketing will win influence and authority much like Ziggy Stardust and the Spiders from Mars did.

http://www.curagami.com/5-content-marketing-lessons-from-ziggy-strdust/?v=7516fd43adaa


Via Martin (Marty) Smith, massimo facchinetti
more...
No comment yet.