"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?"
Via Karen Dietz
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Rescooped by Os Ishmael from Just Story It onto Digital Brand Marketing |
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Via Karen Dietz
Os Ishmael's insight:
One very necessary article to remind us of the power of storytelling.
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Business-to-business marketers today must fully utilize social media channels if they want a chance at surviving alone in the deep recesses of space. A good social marketing campaign often times starts with the blog, or the mother-ship as I like to call it, then branches out to cover each of the social networks with tailored messaging optimized with keywords. Paying attention to the characteristics of each social platform and playing to their strengths is essential to optimizing for maximum virality. Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks while building brand advocacy. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.
In the following infographic, learn more about the elements of a successful social marketing campaign. Via Lauren Moss Delete the scoop?
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It stimulates my curiosity.
Excellent video rescooped from Karen Dietz's site on Storytelling