"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?"
Via Karen Dietz
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Rescooped by Os Ishmael from Just Story It onto Digital Brand Marketing |
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Via Karen Dietz
Os Ishmael's insight:
One very necessary article to remind us of the power of storytelling.
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The use of visual design elements can simplify complex information and make it easier to digest. This collection of infographics for designers covers topics from SEO tips to logo evolution and a Serif vs. Sans battle. Via Lauren Moss Delete the scoop?
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Content, content, content. Yes, the word ‘content’ is being banded about like some kind of must-have fashion accessory in the world of digital marketing....
...Peppered throughout the pages of Google’s Webmaster Guidelines and blog pages you’ll see frequent references to ‘high-quality content’ which the search behemoth claims will help your site rank better. We all know by now that if Google says something, we should listen!
The question is, what kind of ‘quality’ content do you need for your site? Which of the many, many types is the most user-friendly, which provides the most SEO value and how much time do you have to dedicate to your overall content marketing strategy for each one?... Via Jeff Domansky 
Jeff Domansky's curator insight,
Today, 3:59 PM
Really useful tips on various types of content for your social marketing campaigns. Delete the scoop?
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If you keep up with the trends in social media, it's no secret that visual content is all the rage these days -- so it's no wonder that social sites are adapting quickly. Via Neomediaworks, massimo facchinetti Delete the scoop?
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Big Data Skills Scarce Among Marketing Pros Delete the scoop?
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Search engine optimization remains one of the most effective things you can do to maximize your inbound marketing, but the rules are always changing. Recently Martin Laetsch, Act-On’s Director of Online Marketing, presented a webinar covering the 10 most important rules for successful search engine optimization. Not all of them are 100% new, but they’re all critical keys to success. The webinar is too dense to do a full recap; in this post, we’ll just cover Rule #1. You can catch up with the whole on-demand session here.... Via Jeff Domansky Delete the scoop?
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Robin Good's curator insight,
June 17, 1:14 PM
Videry is a great example of video curation at work. Videry is a hand-curated collection of over 30 great video clips for web designers. The beauty and value of this collection, in the context of curation is in the following:
Where it could do better:
P.S.: I think this clean design used in this collection is so effective that I wish there was a service prividing the ability to create curated video collections with such information design elegance.
Free to see. Check it out now: http://www.videry.me/index.php Facebook stream: https://www.facebook.com/videry.me Google+ stream: https://plus.google.com/106097967197719138860/posts 
Martin (Marty) Smith's curator insight,
June 18, 6:16 AM
This is a cool new tool for "video curation". Delete the scoop?
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...Think of the media as your stage. And content is your actor.You can dress up your actors and make them look pretty. But if they lack talent, no one will pay to see a mediocre performance.High-quality content coupled with SEO is like the A-list stars. They have lasting impact. And you never have to worry they won’t perform well.The good news is this: if you dress up your content, your stage can exist anywhere online. High-quality content brings a packed audience to your stage – whichever type of media you choose. Here are a few tips for how you can make your content come to life.... Via Jeff Domansky Delete the scoop?
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PR packs power in the nutritional wholesomeness that is today's marketing smoothie. Today's hybrid PR is blended with the whole -- integrated marketing.Back in the day, public relations, advertising and marketing were firmly divided in their respective silos and disciplines. We in public relations were often referred to for real in jest as the “bastard step children” of marketing.
Often we’d sit in an integrated meeting of the disciplines and keep our traps shut until we tossed out a bit of value-added strategy into the mix while our peers across the aisle glared nicely.Today, the blended nature of marketing has public relations professionals up in arms. Some are balking at the integration of PR so cohesively into marketing. In short, these people are having an identity crisis.... Via Jeff Domansky
Jeff Domansky's comment,
June 17, 12:57 PM
Sandra, I think it's interesting to ponder whether PR is only about marketing or whether our other perspectives are being undervalued in today's rush to content marketing and brand journalism.
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3 People to Follow on Vine for Branding Ideas Delete the scoop?
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...not all list posts have to suck! While there are definitely some pretty awful ones out there, you can also find quite a few very valuable, high-quality list posts floating around the internet. So let's not judge a list post by its title. I'm a firm believer that the list post does have a place in the world of high quality blog content.
And to no surprise, this post about lists posts is largely a list post itself. You can be the judge of its quality, but I stand by my beliefs.First, let's talk a little bit about common misconceptions about list posts. Then we'll dive into the characteristics of high quality ones so you can start squashing the myth that all list posts are subpar ... by writing awesome ones!... Via Jeff Domansky
Jeff Domansky's curator insight,
June 15, 4:02 PM
How to write great listicles or list posts for your business blog. Learn the qualities of the best list posts so you can use the same tactics. Delete the scoop?
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Until the emergence of “Big Data”, data were mainly treated locally in warehouses of several structured databases. Gradually, these data sources became diversified. Analysts are projecting the future of customer data. Several points of attention are highlighted. While most companies collect, store and analyze data, majority of them are struggling with their big project data and are struggling to meet IT challenges associated with the use of this framework.
Newscientis, with Microsoft, released an infographic on how big data techniques seek to gain insight by analyzing large data sets. The proliferation of sources associated with 3V (volume, variety, velocity) have contributed to big data’s recent growth. Data is coming in a growing variety of new and often unstructured forms such as text, video and sensor reading. By 2020, all the digital data created, replicated and consumed per year will reach 40,000 Exabytes. The connected devices including pocket calculators, personnel computer, mobile phones, servers and mainframes and videogame consoles have contributed more than 10 million instructions per second. Via Lauren Moss Delete the scoop?
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Each month the Marketing Technology Blog would generate a great handful of leads for sponsorships, advertising and consulting opportunities. As the site continues to grow in popularity, though, we weren’t seeing a subsequent increase in leads.
I had finally had it – I analyzed the site and reviewed where our calls-to-actions were throughout. It’s something we pay a lot of attention on with our clients but I had failed to review our own strategies for well-placed call-to-actions.There are 3 typical placements for your calls-to-action on any given page within your site... Via Jeff Domansky 
Andrew Federici's curator insight,
June 14, 2:49 PM
CTA placement and language are so important. Can't get enough of testing on this.
Jeff Domansky's curator insight,
June 14, 2:57 PM
Great advice to help you get better response from your blogging. Delete the scoop?
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Why B2B Companies Need Social Media Marketing Via Mick Say, Sales Performance.ca Delete the scoop?
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The June edition of what's new for web designers and developers includes new web apps, JavaScript resources, Photoshop scripts, web development tools, color pal Via Mark Strozier 
Mark Strozier's curator insight,
June 18, 9:36 PM
This is a great collection of snippets, scripts, apps and tools for developers and designers-- most are free or just a few dollars over free. Really useful links! 
Anna Morgan's curator insight,
Today, 10:54 AM
Awesome article, already started playing on some of the suggested sites Delete the scoop?
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The Internet has revolutionized almost every facet of our business and personal lives over the past 20 years. Today, we have entered another far-reaching revolution which has created new and different consumer behaviors. Via The Fish Firm Delete the scoop?
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6 Mobile Marketing Tactics to Nurture Customer Relationships Delete the scoop?
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Is Microsoft's Modern UI the real problem? Delete the scoop?
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There’s been a lot of talk over the past few days about inbound marketing – see this discussion at Inbound.org in response to Rand Fishkin’s post announcing the rebranding of SEOmoz as just “Moz.” In that post, Rand sets up a distinction between “inbound... Via Herve Peitrequin, massimo facchinetti 
Herve Peitrequin's curator insight,
June 17, 5:31 AM
Inbound marketing is responsible for 90% of the clicks on the web. Here is a visual representation of Inbound vs Interruption marketing. Delete the scoop?
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Have a sneaking suspicion that you're missing out on a world of video opportunity? Limiting your brand to YouTube without combing through the other available options may curb your video content mar... Delete the scoop?
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Excerpted from the article by Kristi Hines on KISSmetrics:
Via Giuseppe Mauriello Delete the scoop?
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This infographic gives you a step by step overview of how to repurpose content for your marketing efforts. Via Shanika Journey, massimo facchinetti Delete the scoop?
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Giving it up for the GIF: Happy birthday, GIF – you are an Internet treasure! Delete the scoop?
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The types of moments we capture on camera have shifted dramatically with the increase in mobile technology and social media platforms Via massimo facchinetti Delete the scoop?
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Influencers is the new buzzword in digital marketing, and everyone preaches about building relationships with online influencers but no one shares tips for how to do so. Today I’m going to change that. Yes, building relationships with influencers can greatly grow your business because it puts your brand name in front of new eyes, and especially those in your local area. If you’re a small business owner, or franchisee, this is a must add to your marketing strategy. But how?... Via Jeff Domansky Delete the scoop?
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How to get the audience to care.
It's not easy for brands to get their message across in a world of highly fragmented media and dangerously short attention spans. The brands that are able to forge connections with their customers are the ones who are the most gifted storytellers. What makes a story good enough to captivate and motivate your audience?
The best stories are designed to get the audience to care.
Stories that start with "why" — that articulate the organization's purpose and passion — are able to get more consumers tuning in to the brand and what it stands for. For instance, Intel's "Sponsors of Tomorrow", Apple's "Think Different", and Google's "Don't Be Evil" taglines helped to articulate their corporate strategy, consequently getting people to care about and subscribe to their brand promise. Nescafe Philippines decided to tap into the strong community spirit of the Filipinos, and articulate that "why" around the passion point of music. This evolved into Nescafe Philippines' "Red Mug Sessions," which served up warm stories and inspiring music over great coffee
Via Russ Merz, Ph.D., massimo facchinetti 
Brian Yanish - MarketingHits.com's curator insight,
June 14, 9:27 PM
Great article Russ, thanks for sharing. Delete the scoop?
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It stimulates my curiosity.
Excellent video rescooped from Karen Dietz's site on Storytelling