"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?"
Via Karen Dietz
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Rescooped by Os Ishmael from Just Story It onto Digital Brand Marketing |
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Via Karen Dietz
Os Ishmael's insight:
One very necessary article to remind us of the power of storytelling.
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6 Mobile Marketing Tactics to Nurture Customer Relationships Delete the scoop?
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Is Microsoft's Modern UI the real problem? Delete the scoop?
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There’s been a lot of talk over the past few days about inbound marketing – see this discussion at Inbound.org in response to Rand Fishkin’s post announcing the rebranding of SEOmoz as just “Moz.” In that post, Rand sets up a distinction between “inbound... Via Herve Peitrequin, massimo facchinetti 
Herve Peitrequin's curator insight,
June 17, 5:31 AM
Inbound marketing is responsible for 90% of the clicks on the web. Here is a visual representation of Inbound vs Interruption marketing. Delete the scoop?
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Have a sneaking suspicion that you're missing out on a world of video opportunity? Limiting your brand to YouTube without combing through the other available options may curb your video content mar... Delete the scoop?
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Excerpted from the article by Kristi Hines on KISSmetrics:
Via Giuseppe Mauriello Delete the scoop?
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This infographic gives you a step by step overview of how to repurpose content for your marketing efforts. Via Shanika Journey, massimo facchinetti Delete the scoop?
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Giving it up for the GIF: Happy birthday, GIF – you are an Internet treasure! Delete the scoop?
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The types of moments we capture on camera have shifted dramatically with the increase in mobile technology and social media platforms Via massimo facchinetti Delete the scoop?
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Influencers is the new buzzword in digital marketing, and everyone preaches about building relationships with online influencers but no one shares tips for how to do so. Today I’m going to change that. Yes, building relationships with influencers can greatly grow your business because it puts your brand name in front of new eyes, and especially those in your local area. If you’re a small business owner, or franchisee, this is a must add to your marketing strategy. But how?... Via Jeff Domansky Delete the scoop?
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How to get the audience to care.
It's not easy for brands to get their message across in a world of highly fragmented media and dangerously short attention spans. The brands that are able to forge connections with their customers are the ones who are the most gifted storytellers. What makes a story good enough to captivate and motivate your audience?
The best stories are designed to get the audience to care.
Stories that start with "why" — that articulate the organization's purpose and passion — are able to get more consumers tuning in to the brand and what it stands for. For instance, Intel's "Sponsors of Tomorrow", Apple's "Think Different", and Google's "Don't Be Evil" taglines helped to articulate their corporate strategy, consequently getting people to care about and subscribe to their brand promise. Nescafe Philippines decided to tap into the strong community spirit of the Filipinos, and articulate that "why" around the passion point of music. This evolved into Nescafe Philippines' "Red Mug Sessions," which served up warm stories and inspiring music over great coffee
Via Russ Merz, Ph.D., massimo facchinetti 
Brian Yanish - MarketingHits.com's curator insight,
June 14, 9:27 PM
Great article Russ, thanks for sharing. Delete the scoop?
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Robin Good's curator insight,
June 13, 1:35 PM
Fotor is a great web-based image editor that is particularly talented at creating photo-montages, image strips and boards, photo cards and other similar image compositions. The beauty of it is that Fotor connects directly to your Facebook, Flickr, Picasa, Instagram photo accounts, giving you the opportunity to easily find, drag and position your ideal images on the canvas. You can also upload images from your computer and easily crop, rotate or resize it. Fotor also allows to overlay and position any text messages on your final composition allowin you to create those effective "social flags" for your online fans. Fotor saves in JPG or PNG format and can post or upload directly your compositions to anyone of your connected social media accounts. My comment: Excellent image editor for creating image compositions and photo montages. Lots of features and options. Easy to use. Free to use. Try it out now: http://www.fotor.com/ Delete the scoop?
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Robin Good's curator insight,
June 12, 2:03 AM
Polychart is a web-based app which allows you to connect to your database data (MySQL, SalesForce, PostgreSQL, InfoBright) and to generate professional-looking charts and graphs that can be edited interactively and that can be extensively customized. As far as source data is concerned, you can connect to any online MySQL, Salesforce, InfoBright or PostgreSQL database repository and connect directly to the existing data. Once you have connected your database you can select which fields you want to be visualized and you can customize the type of chart (bar, line, scatter, area, tile and spline) and the individual elements that make it up. Your final chart visualization can be easily exported to a PDF, PowerPoint, vector (.SVG) or image (.PNG) file. Free to use. Find out more: https://www.polychart.com/ Delete the scoop?
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After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many tools that tried to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network.
Many tools tried to add value and failed. At least they tried. The following tools, however, stand out in my mind as exceptional or entertaining and I recommend you check them out if you want to analyze and visualize your activity on Twitter.... Via Jeff Domansky 
Alison Gilbert's curator insight,
June 13, 7:30 PM
Oh good, I love to learn about new valuable tools and apps. Delete the scoop?
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Big Data Skills Scarce Among Marketing Pros Delete the scoop?
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Search engine optimization remains one of the most effective things you can do to maximize your inbound marketing, but the rules are always changing. Recently Martin Laetsch, Act-On’s Director of Online Marketing, presented a webinar covering the 10 most important rules for successful search engine optimization. Not all of them are 100% new, but they’re all critical keys to success. The webinar is too dense to do a full recap; in this post, we’ll just cover Rule #1. You can catch up with the whole on-demand session here.... Via Jeff Domansky Delete the scoop?
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Robin Good's curator insight,
June 17, 1:14 PM
Videry is a great example of video curation at work. Videry is a hand-curated collection of over 30 great video clips for web designers. The beauty and value of this collection, in the context of curation is in the following:
Where it could do better:
P.S.: I think this clean design used in this collection is so effective that I wish there was a service prividing the ability to create curated video collections with such information design elegance.
Free to see. Check it out now: http://www.videry.me/index.php Facebook stream: https://www.facebook.com/videry.me Google+ stream: https://plus.google.com/106097967197719138860/posts 
Martin (Marty) Smith's curator insight,
June 18, 6:16 AM
This is a cool new tool for "video curation". Delete the scoop?
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...Think of the media as your stage. And content is your actor.You can dress up your actors and make them look pretty. But if they lack talent, no one will pay to see a mediocre performance.High-quality content coupled with SEO is like the A-list stars. They have lasting impact. And you never have to worry they won’t perform well.The good news is this: if you dress up your content, your stage can exist anywhere online. High-quality content brings a packed audience to your stage – whichever type of media you choose. Here are a few tips for how you can make your content come to life.... Via Jeff Domansky Delete the scoop?
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PR packs power in the nutritional wholesomeness that is today's marketing smoothie. Today's hybrid PR is blended with the whole -- integrated marketing.Back in the day, public relations, advertising and marketing were firmly divided in their respective silos and disciplines. We in public relations were often referred to for real in jest as the “bastard step children” of marketing.
Often we’d sit in an integrated meeting of the disciplines and keep our traps shut until we tossed out a bit of value-added strategy into the mix while our peers across the aisle glared nicely.Today, the blended nature of marketing has public relations professionals up in arms. Some are balking at the integration of PR so cohesively into marketing. In short, these people are having an identity crisis.... Via Jeff Domansky 
Jeff Domansky's comment,
June 17, 12:57 PM
Sandra, I think it's interesting to ponder whether PR is only about marketing or whether our other perspectives are being undervalued in today's rush to content marketing and brand journalism.
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3 People to Follow on Vine for Branding Ideas Delete the scoop?
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...not all list posts have to suck! While there are definitely some pretty awful ones out there, you can also find quite a few very valuable, high-quality list posts floating around the internet. So let's not judge a list post by its title. I'm a firm believer that the list post does have a place in the world of high quality blog content.
And to no surprise, this post about lists posts is largely a list post itself. You can be the judge of its quality, but I stand by my beliefs.First, let's talk a little bit about common misconceptions about list posts. Then we'll dive into the characteristics of high quality ones so you can start squashing the myth that all list posts are subpar ... by writing awesome ones!... Via Jeff Domansky
Jeff Domansky's curator insight,
June 15, 4:02 PM
How to write great listicles or list posts for your business blog. Learn the qualities of the best list posts so you can use the same tactics. Delete the scoop?
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Until the emergence of “Big Data”, data were mainly treated locally in warehouses of several structured databases. Gradually, these data sources became diversified. Analysts are projecting the future of customer data. Several points of attention are highlighted. While most companies collect, store and analyze data, majority of them are struggling with their big project data and are struggling to meet IT challenges associated with the use of this framework.
Newscientis, with Microsoft, released an infographic on how big data techniques seek to gain insight by analyzing large data sets. The proliferation of sources associated with 3V (volume, variety, velocity) have contributed to big data’s recent growth. Data is coming in a growing variety of new and often unstructured forms such as text, video and sensor reading. By 2020, all the digital data created, replicated and consumed per year will reach 40,000 Exabytes. The connected devices including pocket calculators, personnel computer, mobile phones, servers and mainframes and videogame consoles have contributed more than 10 million instructions per second. Via Lauren Moss Delete the scoop?
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Each month the Marketing Technology Blog would generate a great handful of leads for sponsorships, advertising and consulting opportunities. As the site continues to grow in popularity, though, we weren’t seeing a subsequent increase in leads.
I had finally had it – I analyzed the site and reviewed where our calls-to-actions were throughout. It’s something we pay a lot of attention on with our clients but I had failed to review our own strategies for well-placed call-to-actions.There are 3 typical placements for your calls-to-action on any given page within your site... Via Jeff Domansky 
Andrew Federici's curator insight,
June 14, 2:49 PM
CTA placement and language are so important. Can't get enough of testing on this.
Jeff Domansky's curator insight,
June 14, 2:57 PM
Great advice to help you get better response from your blogging. Delete the scoop?
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Why B2B Companies Need Social Media Marketing Via Mick Say, Sales Performance.ca Delete the scoop?
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Content marketing is of much more importance today than it ever has been. Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it. Content marketing is here to stay and these stats definitely prove the fact. Via Lauren Moss 
debbieleven's curator insight,
June 12, 7:02 AM
US stats but 62% of companies outsource their content marketing - I was surprised at that. 
Susan Anderson's curator insight,
June 12, 10:07 AM
Wow! Companies with blogs produce 67% more leads than those without. 
Kaye Blum's curator insight,
June 12, 7:04 PM
A clear infographic explaining the significance of content marketing, especially for B2B. Delete the scoop?
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Narrative Transport and Evaluative Mindset are Distinct Modes Via Karen Dietz 
Karen Dietz's curator insight,
June 12, 12:11 PM
Colleague Andrew Nemiccolo just wrote this terrific article on narrative transport, storytelling and how to really convey data to make it stick. I really like how he talks about narrative transport and how sharing data or information can't get youthere. Then he gives great tips for how to work with the data/information and 'storify' it -- either by finding stories to share about it or using storytelling elements to grab attention, keep people interested, and generate meaning. If you ever have to deal with data in your business -- and who doesn't -- then grab this article and use these tips! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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It stimulates my curiosity.
Excellent video rescooped from Karen Dietz's site on Storytelling