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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The Future of Storytelling Techniques

The Future of Storytelling Techniques | Digital Brand Marketing | Scoop.it

"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?"


Via Karen Dietz
Os Ishmael's insight:

One very necessary article to remind us of the power of storytelling.

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Jane Garcia's curator insight, January 22, 2013 10:19 PM

It stimulates my curiosity.

ozziegontang's curator insight, January 25, 2013 1:35 AM

Excellent video rescooped from Karen Dietz's site on Storytelling

Karen Dietz's comment, January 25, 2013 6:17 PM
Thanks Jeff, Jane & Ozzie!

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Rescooped by Os Ishmael from Business in a Social Media World
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6 Clever Uses of Domain Extensions | SEJ

6 Clever Uses of Domain Extensions | SEJ | Digital Brand Marketing | Scoop.it
Domain = branding component. The right domain extension can sometimes be challenging. Here are alternative domain extensions you've probably not considered.

Via Cendrine Marrouat - SocialMediaSlant.com
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SENAME Interactive's curator insight, July 3, 1:25 AM

Domain is a branding component. Yes it's really true.


malek's curator insight, July 3, 7:00 PM

The domain name suffix is known as a generic top-level domain (gTLD) and it describes the type of organization. However in the last few years, the lines have blurred somewhat between these categories

Rescooped by Os Ishmael from Content Creation, Curation, Management
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5 Reasons Why Content Marketing is Getting Harder and More Important - Small Business Trends

5 Reasons Why Content Marketing is Getting Harder and More Important - Small Business Trends | Digital Brand Marketing | Scoop.it

Content marketing is obvious. If you’re here reading Small Business Trends, odds are that you’re engaged in content marketing.

Your websites, apps, and updates probably try to offer something of value — information, humor, tips, advice, how-to instructions, or even well crafted opinion — that people actually want to read.

 

Obvious, however, doesn’t mean easy. Of course, creating a useful blog post, comment, update, or article doesn’t take the millions of dollars the big brands typically spend on 30-second television ads. But if it’s really good content, it takes expertise, thought, editing, time, and effort.

It doesn’t


Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Rescooped by Os Ishmael from digital marketing strategy
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9 Things the Internet Teaches You About Working With Article Writers

9 Things the Internet Teaches You About Working With Article Writers | Digital Brand Marketing | Scoop.it
Article Writers Come In All Shapes & Sizes This term can encompass a myriad of talent levels, topics and qualifications. If you're in the content marketing field,

Via malek
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Rescooped by Os Ishmael from Simply Social Media
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Using Twitter Analytics To Decode Your Target Audience

Using Twitter Analytics To Decode Your Target Audience | Digital Brand Marketing | Scoop.it

Did you know that Twitter users with certain characteristics are twice as likely to click through on your Twitter Ad campaigns? Or that it is possible to match personality with brand preferences?

 

These powerful insights into yourtarget audience can help boost the performance of your campaigns. With data-driven marketing on the rise and 77% of marketers currently confident in the use of the data-driven approach, marketers need to take note of the data available from Twitter analytics. Twitter analytics plays a major role in Twitter campaign management, especially in planning, executing and analysing the performance of campaigns. 

 

We list ways in which you can use Twitter Analytics to decode your target audience for better campaigns, and better results, whether organic or paid....


Via Jeff Domansky
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Marco Favero's curator insight, July 2, 10:52 AM

aggiungi la tua intuizione ...

Jeff Domansky's curator insight, July 2, 12:06 PM

Here's how to use Twitter Analytics to decode your target audience for better campaigns, and better results, whether organic or paid. Worth reading. 9/10

Deborah Spector's curator insight, July 3, 11:57 AM

Meaningful insights that are applicable for your nonprofit marketing initiatives. Twitter analytics help identify audience characteristics that will make your Twitter campaigns more successful! 

Rescooped by Os Ishmael from Content Creation, Curation, Management
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3 Content Strategy Practices That Will Make You a Better Content Marketer

3 Content Strategy Practices That Will Make You a Better Content Marketer | Digital Brand Marketing | Scoop.it

If you truly put customers at the center, apply strategic thinking to transform your content into well-managed business assets.


Via Kamal Bennani, massimo facchinetti
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Rescooped by Os Ishmael from digital marketing strategy
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How to Build a Community of Brand Ambassadors Rather Than a Number of Followers

How to Build a Community of Brand Ambassadors Rather Than a Number of Followers | Digital Brand Marketing | Scoop.it
Could you name half of the people you follow on Twitter? Ok, go!

...I’m guessing all you could come up with was Oprah and Nike? Perhaps there’s a brand or two that really stands out in your mind be

Via malek
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malek's curator insight, June 29, 6:50 PM

One way to really stand out is through a charitable, inspirational or emotional component. How do you do this?

Rescooped by Os Ishmael from digital marketing strategy
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8 Ways Content Curation Can Boost Your Marketing Impact

8 Ways Content Curation Can Boost Your Marketing Impact | Digital Brand Marketing | Scoop.it
Curation is a great way to diversify content for your social media audience. Learn 8 ways to integrate content curation into your content marketing strategy

Via malek
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Rescooped by Os Ishmael from UX Design : user experience and design thinking
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The Roots of Minimalism in Web Design

The Roots of Minimalism in Web Design | Digital Brand Marketing | Scoop.it
Many popular web-design trends originate in minimalism, a movement that aims to reduce information overload by presenting content in its simplest form.

Via yannick grenzinger
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Rescooped by Os Ishmael from Online Marketing Resources
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10 inspiring content marketing examples from charities

10 inspiring content marketing examples from charities | Digital Brand Marketing | Scoop.it

Content marketing has gone way beyond buzzword status and is now a core part of almost any well-known brand’s marketing strategy.


Via Pedro Da Silva
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SENAME Interactive's curator insight, June 30, 1:15 AM

Content Marketing is the best strategy for growing your small business. Here are some strategies that really helps. 

Rescooped by Os Ishmael from Business in a Social Media World
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Content Creation: 28 Experts Reveal Their Best 3 Tips

Content Creation: 28 Experts Reveal Their Best 3 Tips | Digital Brand Marketing | Scoop.it
Do you want to master content creation? If so, you must read the responses I've received from 28 of the best content marketers out there. Are you ready?

Via Cendrine Marrouat - SocialMediaSlant.com
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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63% think generic brand messaging is ‘highly annoying’ | .rising

63% think generic brand messaging is ‘highly annoying’ | .rising | Digital Brand Marketing | Scoop.it

According to a new study by Marketo, consumers are fed up of the generic messages brands repeatedly blast at them.

 

The study, which surveyed 2,200 global consumers, found that a whopping 63% of respondents said they are highly annoyed by the way brands continue to blast out generic messaging repeatedly, and 78.6% of consumers say they will only engage with a brand’s coupon or offer if it directly relates to how they have interacted with brands previously.

 

Marketo found that the two things brands should do to make advertising more appealing to their audience were show ads less often, and make content more personalised and relevant based on consumer behavior across other channels and interactions....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 30, 10:37 AM

Old school advertisers take note.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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How to Overcome Your Biggest Challenges in Content Marketing

How to Overcome Your Biggest Challenges in Content Marketing | Digital Brand Marketing | Scoop.it

Brands today simply don't have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the modern world of marketing, but consumers today demand increased interaction - if your brand isn't able to deliver this type of interaction and transparency, it's likely that you'll fall behind the competition. And more often than not, the best way to meet such expectations is through content.

 

The goal of content marketing is to grow your audience, build trust, and establish relationships with prospective customers. Statistics reveal the importance of content in modern marketing - according to the CMO Council, 78% of consumers believe that a brand offering content desires to establish a relationship with them. 

 

Marketing Profs further points out that after reading a brand’s content, 70% of consumers feel closer to that brand. Given such data, the importance of content in a robust marketing strategy cannot be denied....


Via Jeff Domansky, Mark E. Deschaine, PhD, massimo facchinetti
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Dean Ryan G. Martin's curator insight, June 30, 11:12 AM

"The goal of content marketing is to grow your audience, build trust, and establish relationships with prospective customers." Yes. I agree with open arms.

alat masturbasi vibrator mic klik www.solusi69.com's curator insight, July 1, 3:43 AM

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Chris Agro's curator insight, July 1, 7:43 AM

Know, like, trust. The building blocks of good marketing. This is nothing new. Content Marketing is a great way to do it.

Rescooped by Os Ishmael from Marketing and Lead Generation
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Salesforce’s Marketing Cloud 2.0 goes beyond marketing journeys - VentureBeat

Salesforce’s Marketing Cloud 2.0 goes beyond marketing journeys - VentureBeat | Digital Brand Marketing | Scoop.it
Salesforce is today unveiling the 2.0 version of its Marketing Cloud, which boosts the role of Journey Builder and ties this Cloud more tightly with its brethren clouds, Sales and Service.

“We’ve [now] revved, matured, and promoted Journey Builder to be the best of the Marketing Cloud,” senior vice president of product marketing Eric Stahl told me, “the glue that pulls together the channels, the personalization engine, the data in the Sales and Service Clouds.”

One aspect of that promotion is a heightened integration between Journey Builder and an updated Active Audiences, which Salesforce introduced in March.

Active Audiences uses data from the company’s crown jewel, its customer relationship management (CRM) system, to target individual users for ad campaigns, instead of relying on Web cookies or email lists uploaded to Facebook. This data might include, for instance, emails or mobile messages, a purchase history with a brand, or interaction with customer service or sales.

There’s also now a native integration with the Sales and Service Clouds, coming closer to a functional super-cloud. Prebuilt triggers from events in the company’s Sales and Services clouds can generate marketing or advertising toward a customer or potential customer.

 

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.


Via iNeoMarketing, massimo facchinetti
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iNeoMarketing's curator insight, June 29, 6:48 AM

The announcement came last week. 

iNeoMarketing's curator insight, July 1, 11:27 AM

The announcement came last week. 

Rescooped by Os Ishmael from Documentary Evolution
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The 3 levels on the 'spectrum of interactive storytelling'

The 3 levels on the 'spectrum of interactive storytelling' | Digital Brand Marketing | Scoop.it
Interactive media lecturer Sandra Gaudenzi shared her theory of balancing audience agency with authorship at the CIJ Summer Conference today, and gave examples of stories across the spectrum

Via mirmilla
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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How to Use Vine: A Simple Guide to Building an Effective Social Video Strategy [Infographic]

How to Use Vine: A Simple Guide to Building an Effective Social Video Strategy [Infographic] | Digital Brand Marketing | Scoop.it

Learn how to perfect your Vine strategy so you can enhance your social media presence beyond photos and words.


Via Kamal Bennani, massimo facchinetti
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SageRave of Get Custom Content's curator insight, July 3, 12:27 PM

Make yourself look like a seasoned pro.

Marco Favero's curator insight, July 3, 12:33 PM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Content Creation, Curation, Management
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3 Signs your content marketing strategy is a success

3 Signs your content marketing strategy is a success | Digital Brand Marketing | Scoop.it
An IT solutions company recognized the SEO potential in content marketing and partnered with Brafton. Here were 3 signs the strategy was paying off.

Via massimo facchinetti
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Why Kraft's content strategy generates 1.1bn impressions a year

Why Kraft's content strategy generates 1.1bn impressions a year | Digital Brand Marketing | Scoop.it
Last week I wrote about IBM’s content strategy and why I think it’s one of the best I’ve seen from a tech company.

Via massimo facchinetti
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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The 5 Stages of Blog Growth: How Your Traffic Tactics Should Change as You Grow

The 5 Stages of Blog Growth: How Your Traffic Tactics Should Change as You Grow | Digital Brand Marketing | Scoop.it
In questo articolo, troverete cinque tappe di crescita blog per aiutarvi a capire dove sei oggi e fino a che punto si è lasciato andare. 

 


Via Kamal Bennani, Marco Favero, massimo facchinetti
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Marco Favero's curator insight, July 1, 4:28 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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This Site Helps Consumers Cut Through the Crap – Literally

This Site Helps Consumers Cut Through the Crap – Literally | Digital Brand Marketing | Scoop.it

The people who you want to know are the influensters. Influenster is a product discovery platform and reviews site that enables consumers to find new products, and gain fresh insight and tips about new products so that all members can make better informed shopping decisions.

 

And we’re talking five million plus honest product reviews from 1.5M+ socially active trendsters, on over a million products for consumers to discover.

 

There’s also a gamification aspect to it, allowing trendsters and  influensters a chance at receiving more new products....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 1, 11:14 AM

This product discovery platform and reviews site enables consumers to find new products, and gain fresh insight and tips about new products so that all members can make better informed shopping decisions. Recommended reading for marketing pros. 9/10

Rescooped by Os Ishmael from digital marketing strategy
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Why People Like, Share, and Comment on Facebook [Infographic]

Why People Like, Share, and Comment on Facebook [Infographic] | Digital Brand Marketing | Scoop.it
Understanding reasons behind why people like using Facebook will help you generate more Facebook traffic. Learn why people use Facebook and the valuable information marketers can learn from it.

Via malek
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malek's curator insight, July 1, 7:51 AM

True: a facebook post can control your serotonin level

Rescooped by Os Ishmael from digital marketing strategy
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Direct Response Video Advertising: Best Practices For Social Media

Direct Response Video Advertising: Best Practices For Social Media | Digital Brand Marketing | Scoop.it
Are you finally making the leap into video advertising on social channels? Columnist Andrew Waber offers these tips on how to maximize the performance of your campaigns.

Via Ivo Nový, malek
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Rescooped by Os Ishmael from Online Marketing Resources
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Title Tag Pixel Width Checker - SEO Tool

It is a common fallacy that Google has a character limit for title tags - really there's a pixel width limit. Check yours.


Via Pedro Da Silva
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Rescooped by Os Ishmael from Online Marketing Resources
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Advanced Local SEO Competition Analysis

Advanced Local SEO Competition Analysis | Digital Brand Marketing | Scoop.it

Competition in local search is fierce. While it's typical to do some surface level research on your competitors before entering a market you can go much further down the SEO rabbit hole.


Via Pedro Da Silva
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Rescooped by Os Ishmael from digital marketing strategy
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3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog

3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
There are a range of of social media tools to identify influential bloggers. Here are 3 cool tools to assist you in your blogger outreach strategies.

Via malek
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malek's curator insight, June 28, 10:26 AM

#1. Follower Wonk#2. BuzzStream#3. MozBar

SageRave of Get Custom Content's curator insight, June 30, 6:33 PM

This is interesting. I wonder how much these social media tools  cost?

Rescooped by Os Ishmael from digital marketing strategy
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Ready or Not, Millennials Are Changing How We Do Business Forever - Huffington Post

Ready or Not, Millennials Are Changing How We Do Business Forever - Huffington Post | Digital Brand Marketing | Scoop.it
In the next 20 years, Millennials will receive over $20 trillion in inheritance, with over $7 trillion being passed along by 2020, according to Bloomberg Business.

Via jean lievens, steve batchelder, massimo facchinetti, malek
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Marco Favero's curator insight, June 29, 4:59 AM

aggiungi la tua intuizione ...