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The Future of Storytelling Techniques

The Future of Storytelling Techniques | Digital Brand Marketing | Scoop.it

"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?"


Via Karen Dietz
Os Ishmael's insight:

One very necessary article to remind us of the power of storytelling.

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Jane Garcia's curator insight, January 22, 2013 10:19 PM

It stimulates my curiosity.

ozziegontang's curator insight, January 25, 2013 1:35 AM

Excellent video rescooped from Karen Dietz's site on Storytelling

Karen Dietz's comment, January 25, 2013 6:17 PM
Thanks Jeff, Jane & Ozzie!

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Rescooped by Os Ishmael from How to find and tell your story
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Why Companies Need Novelists | Fast Company

Why Companies Need Novelists | Fast Company | Digital Brand Marketing | Scoop.it

Novelist Mohsin Hamid is now working for the half-century-old creative consultancy Wolff Olins as the company's first chief storytelling officer (CSO).

 

"The CSO is a thoroughly modern title, the product of a growing interest in corporate storytelling, a pursuit that has lured other established writers and journalists into the world of corporate hackery.

 

Hamid's job isn't to shill for Wolff Olins or tell its own story, but to help its clients learn how to tell theirs—or find out what their story is to begin with.

 

Hamid says there are three moments in a company's life cycle when most leaders become aware of the importance of internal storytelling. The first is at birth. The second opportunity for storytelling comes when new leaders arrive, or when a company is acquired.  A third occasion for storytelling is when a company seems to be having difficulty growing."

 

Read the full article to find out more about the above three points and Hamid's following tips for crafting your company's internal story, to motivate your employees, and maybe discover new strategies along the way:

Be trueIt's about "you," not youDon't be afraid of emotionKeep it simpleHire a novelist
Via Kim Zinke (aka Gimli Goose)
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Rescooped by Os Ishmael from Content Curation World
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Content Curation Lands on Google+: Introducing Collections

Content Curation Lands on Google+: Introducing Collections | Digital Brand Marketing | Scoop.it

Via Robin Good
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Lon Naylor's curator insight, Today, 9:24 AM

I love "curating" or collecting stuff that helps me be a better video creator and / or gives me new ideas for creating video content. Kinda like here on Scoop.it! Here's another new way to collect on Google+

Ignacio Conejo Moreno's curator insight, Today, 9:25 AM

Para quien no quien no lo conozca, Robin Good es uno de los referentes a nivel mundial en Curación de Contenidos.

 

Esto que aquí nos cuenta es su opinión sobre las Collections de Google+ y su aportación a la Content Curation

ChemaCepeda's curator insight, Today, 10:54 AM

Google+ tras la estela de Scoop.it o Pinterest, presenta sus Colecciones, para agregar tus contenidos en paneles muy visuales. Me parece interesante, pero echo de menos un factor crucial para poder trascender y es el hecho de poder compartir tus colecciones fácilmente en otras redes sociales

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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A How-To Process: Using Storytelling To Build Decision Making Skills

A How-To Process: Using Storytelling To Build Decision Making Skills | Digital Brand Marketing | Scoop.it
Build your employees decision making skills so that they learn to effectively tackle complex issues by playing this smart game today. Find out more here:

Via Karen Dietz
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Karen Dietz's curator insight, May 5, 2:53 PM

Mark Schenk at Anecdote (biz story folks from Australia) hit it again with this post on using stories to build decision making skills.


Not only does this article talk about why this can happen, Schenk actually shares the process with us. Yay -- concrete how-to steps! 'Gotta love that.


I curated this piece because it just goes to show how versatile storytelling is. It's a great example of another business storytelling application that works.


I have my own process for how to use storytelling to solve thorny problems that's been field tested and published by Pfeiffer (The 2012 Pfeiffer Annual: Consulting ). Schenk's article completes the picture.


Read the article, grab the process, and try it out.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Karen Goldfarb Copywriter's curator insight, Today, 1:03 PM

Building decision making skills is good for anyone. Here's how refining your storytelling skills can help.

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What is Google Analytics Cohort Analysis? Your Detailed Guide | Marketing Technology

What is Google Analytics Cohort Analysis? Your Detailed Guide | Marketing Technology | Digital Brand Marketing | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.


Via iNeoMarketing, massimo facchinetti
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iNeoMarketing's curator insight, May 5, 4:24 PM

Outstanding! Review and bookmark for future reference. Click through for the complete guide: no registration necessary!

Rescooped by Os Ishmael from digital marketing strategy
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The Secret to Content Marketing | INFOGRAPHIC

The Secret to Content Marketing | INFOGRAPHIC | Digital Brand Marketing | Scoop.it
Wondering how to make your content go viral, getting into several different networks? You might just be making a key mistake, such as lacking a directed strategy.

Via malek
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malek's curator insight, May 2, 2:47 PM

 brand-hype-free content works infinitely better than overly self-serving efforts.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Conveying Change Better: The Strategic Narrative How To

Conveying Change Better: The Strategic Narrative How To | Digital Brand Marketing | Scoop.it
Strategic narratives are a form of storytelling, and like all good stories, they need a compelling plot, characters, a climax, and a conclusion. By telling this story, employees and other stakeholders will understand their place in the larger narrative and how they can take an active role in shaping the future of your organization.

Via Karen Dietz
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Karen Dietz's curator insight, May 4, 11:49 AM

This article, written by Chris Cancialosi, features my biz storytelling buddy Christine Cavanaugh-Simmons. She contributes the information on creating a strategy narrative, which is a solid take-away for any business who is into succeeding.


The biggest failures with strategies is first the inability to convey them, and then second, to implement them. And if you can't convey them, you can't implement. Which is why this article is so important because it focuses on how to communicate your strategy. You communicate your strategy to staff, vendors, and even customers.


Christine answers the question "What is a strategy narrative?" and gives us the structure for it. The author, Chris, gives us the 'why' and 'how'.


Go read this post now so you don't stumble once you have your strategy figured out.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from digital marketing strategy
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​The 3 Most Common SEO Problems on Listings Sites

​The 3 Most Common SEO Problems on Listings Sites | Digital Brand Marketing | Scoop.it
Listings sites have a very specific set of search problems that you don't run into everywhere else. In this post, I'll show you how to deal with three big ones.

Via malek
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malek's curator insight, May 2, 3:03 PM

The classic listings site is Craigslist, but plenty of other sites act like listing sites

Rescooped by Os Ishmael from Content Creation, Curation, Management
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How PR and SEO are coming together

How PR and SEO are coming together | Digital Brand Marketing | Scoop.it
This infographic from The Cline Group shows how the two disciplines can work toward the same goals.

Via Jenni Hilton, massimo facchinetti
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Marco Favero's curator insight, May 4, 5:12 PM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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How to Avoid a Google Penalty | Neil Patel

How to Avoid a Google Penalty | Neil Patel | Digital Brand Marketing | Scoop.it

Are you worried about getting an algorithmic or manual penalty? In most cases, you shouldn’t, but if you are dabbling in SEO, you need to make sure you aren’t breaking any rules.

To help you avoid any current or future Google penalties, I’ve created an infographic that shows you what you should and shouldn’t do....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 4, 3:58 PM

Neil Patel's tips for avoiding Google SEO penalties are definitely worth studying.

Jack Later's curator insight, May 4, 5:40 PM

I read this,  It is perfect stuff!

Zahid Haroon Javali's curator insight, May 4, 10:43 PM

SEO content is easy if you follow the rules and avoid being penalised by Google. To begin with, go for quality and don't stuff your posts with keywords. Just two will do.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Why Influencer Marketing Is the New King of Content

Why Influencer Marketing Is the New King of Content | Digital Brand Marketing | Scoop.it

With no further ado, check out this jam-packed infographic from TheShelf.com. It’s full of brilliant stats that will help you seize the importance of influencer marketing. Once you’ve read everything, start to identify influencers in your industry and get started!...


Via Jeff Domansky
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Marco Favero's curator insight, May 4, 3:10 AM

aggiungi la tua intuizione ...

Jeff Oskin's curator insight, May 4, 8:53 AM

Content marketing is definitely a buzz term as of late, but influencer marketing? Hold on a second! This article from wersm provides a great infographic with all the stats you need to understand the importance of a influencer marketing.

CIM Academy's curator insight, Today, 4:45 AM

Are advocates the key to brand success? This article suggests that gaining key influences can make a big difference. 

Rescooped by Os Ishmael from Ecom Revolution
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30 Things You Must Master To Create Great Online Commerce #infographic

30 Things You Must Master To Create Great Online Commerce #infographic | Digital Brand Marketing | Scoop.it

30 Ecom Strategies & Tactics To Master
No wonder most ecommerce teams feel overwhelmed. Off the top of our heads we came up with 30 complex "mini-systems" that must be mastered to create greatness in online commerce.

Gone are the days when a little of this and that could win the day in online retail. Today all 30 of these tactics and strategies dance together requiring sophisticated understanding of individual trends, tools and ideas to win.

Things change too fast to really KNOW anything. Instead teams must surf waves, learn and fail fast and then wax up their boards for another wild ride.

Did we miss any BIG IDEAS your ecommerce team is managing. Soon we will support this infographic with a http://www.Curagami.com post to further explain each strategy and tactic. In the meantime let us know what we missed in comments or email martin(at)Curagami.com.

Thanks and remember DEEP SLOW BREATHES and if you aren't having FUN your visitors will know. They will feel it.


Via Martin (Marty) Smith
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William Caleb Rodgers's curator insight, May 3, 10:36 AM

Do you have what it takes to be a master of online commerce?

Get your Free Internet Marketing Strategy Gifts here...

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Past Volume To Value: That's How The Future of Journalism Should Be - Keynote by Jeff Jarvis at #ijf15

To hell with mass media. Journalism, properly conceived, is a service, not a content factory. As such, news must be built on relationships with individuals a...

Via Robin Good
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Robin Good's curator insight, May 2, 11:25 AM


At the recent International Journalism Festival in Perugia, Italy, Jeff Jarvis, Professor of Journalism at CUNY, gave a keynote speech that provides valuable insight and advice as to where the future of news and journalism are headed. 


While the full keynote and the Q&A with the audience is recorded in full in this 55' mins long video, I have summarised here below his key points and takeaways, so that you can get at least a good basic idea of his viewpoints in under 3 mins.


The value of this keynote for content curators is the fact that Jeff Jarvis highlights and validates a process, mission and approach where the ability to collect, vet and curate information, resources and tools, to satisfy a specific need, is going to take a much more central and important role in the development of new forms journalism and in the evolution of the business models that will support it. 



Jeff Jarvis' Key 15 Takeaways on the Future of Journalism:



1. Mass audiences don't exist. 

This is just a way to look at people that served the mass media industry model.


2. Journalism is in the service business.

We must fundamentally rethink the way we produce the news, so that they actually serve specific people needs.


3. Journalism needs to specialise. 
Do what you do best and link to the rest. 


4. Relationships and listening

Need to listen and create relationships with their community

Need to understand what the problems and needs and intercept them


5. Journalists need to become community advocates 

Need to change how we evaluate waht we do as journalists

Must help people to make sense 


6. Community.

Move from media-centric to community-centric

Go to the community first, to observe, to ask and listen, before creating content that serve their needs


7. Membership.

This is not about subscriptions.

It is about collaboration and what we do with the community we serve.

People don't want to belong to a media organisation.

People want to be part of true passionate communities.

Community can contribute: Content, effort, marketing, resources, ideas, feedback, customer assistance, etc.


8. Beyond articles. 

Continuous live blogging, tweeting, data, etc.

There a lot more formats that can be used to create valuable content. 


9. Mobile is not about content delivery.

Mobile is about use cases

re-organise the news around the public specific needs we would create higher value that by following our own production cycle.

What about if we broke up news in hundreds of different use cases that specifically apply to mobile? 

For example: give me all the world news that count in 2 mins. 

Or: I want to know everything that happens about this story, in real-time

or: I want to connect with members of my community and accomplish something


10. We've to re-invent TV news

TV news sucks.

There is a lot of untapped tech that we can use.

Great opportunities to do better.


11. Business Models - Digital first

Every journalist is fully digital. 

Print comes after digital.

Print no longer rules the culture of a newspaper.


12. The traditional (ad-based) mass media business model kills journalism.

By importing the old business model of mass media onto the Internet, with reach and frequency, mass, scale, volume, we have corrupted journalism.

Clicks will inevitably lead to cats.

If your goal is more clicks you will put up more cats.

We have to move past volume, to value. 

We need give more relevance to our readers.

And we can do so only if we get to know them as individual members of a true communities. 


13. Paywalls are not the way to go.

The idea of selling content online doesn't work very well. Unless you are Bloomberg or someone who sells information that is very fresh and valuable for a specific need.


14. Native advertising is not going to save us.

Rather, with it, we may giving up our true last values, as our own voices, authority and our ability to tell a story. If we fool our readers into thinking that native advertising comes from the same people who gives them the news, we have given up our last asset. Credibility.


15. Rethink the metrics. 

Views, clicks, likes are no longer appropriate.

Attention is a better metric. (see Chartbeat).

The metric that is count to count most is going to be more qualitative than quantitative and it is going to be about whether we are valuable in people's lives. I don't know how to measure that, but we need to find out how to do it. 



My comment: This is a must-watch video for any journalist seriously interested in getting a better feel for the direction and focus that news and journalism will take. 


Insightful. 10/10



Original video: https://youtu.be/RsPvnVeo1G0 
(55':30")
Keynote: 0:00 to 29:43
Audience Q&A: 30:00 to 55:30 






Gilbert Faure au nom de l'ASSIM's curator insight, May 2, 12:08 PM

for students in journalism near me

Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *'s curator insight, May 5, 12:26 PM

Ce que la ("grande") Presse a peut-être oublié à un moment donné...victime de son arrogance/abondance?

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Scientific Secrets of Shareable Content

The Scientific Secrets of Shareable Content | Digital Brand Marketing | Scoop.it
Is it possible to replicate the success of clickbait content? The truth is there is compelling science behind the success of shareable content.

Via TechinBiz, massimo facchinetti
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Rescooped by Os Ishmael from Business in a Social Media World
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Why The Customers Who Don't Convert Are Immensely Important

Why The Customers Who Don't Convert Are Immensely Important | Digital Brand Marketing | Scoop.it
I love Warby Parker, but I’ll never buy a pair because I have 20/20 vision. My boss reads the Buffer blog daily, but she’s never used the tool a day in her life. We’re brand fans, part of an enormous audience of advocates you may be missing out on.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, May 5, 2:04 AM


Some good reminders in this post. I particularly like the following quote:


"To these brands, and many others, I’m invisible. Yet what these brands don’t realize is how important I am to them. Sure, I don’t contribute monetary value, but I do give them tons of word-of-mouth marketing, which can bring them more loyal and valuable customers. Additionally, I bring them targeted, trusted referrals, which are much more valuable than any marketing they could do themselves."


This reminds me of my own love for Dell. Their computers suck but their customer service is top notch!

Scrap Vendor's curator insight, May 5, 2:42 AM

Scrap Vendor in Mumbai http://scrapvendor.com

Show Up Public's curator insight, May 5, 9:08 AM

Translation: If nonprofits start looking at themselves as a brand that people can fall in love with. It would be better if they see your brand, your social cause as a brand that they can self-identify with instead of thinking of it as a charity. The thought process of giving is then turned on its ear. 

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Infographic: the Rise of Entertainment on Demand | AdWeek

Infographic: the Rise of Entertainment on Demand | AdWeek | Digital Brand Marketing | Scoop.it

If we've learned anything from the Digital Content NewFronts, it's that production of premium video content is exploding. More than 30 digital media companies are producing hundreds of hours of new online programming, and it all comes in an increasingly on-demand marketplace.


According to data compiled by Ninja Metrics, streaming services cost 39 percent less than a bundle of expanded basic cable channels. Meanwhile, music downloads are down and streaming is up.
Here's a look at the rise of entertainment on demand....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 5, 2:26 PM

Interesting to see how YOU fit into this changing picture of on-demand media.

Jeff Domansky's curator insight, May 5, 6:00 PM

Interesting to see how YOU fit into this changing picture of on-demand media.

escorts dubai's curator insight, Today, 12:58 PM

http://escortdubai4u.tumblr.com/

Rescooped by Os Ishmael from Online Marketing Resources
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How To Tell a Story with your Analytics Reports

How To Tell a Story with your Analytics Reports | Digital Brand Marketing | Scoop.it

How to tell a story through analytics, touching on the importance of not just reporting data but conveying applicable insight


Via Pedro Da Silva
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Rescooped by Os Ishmael from Business in a Social Media World
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91 Awesome Headline Formulas To Make Your Presentations Instantly Attractive

91 Awesome Headline Formulas To Make Your Presentations Instantly Attractive | Digital Brand Marketing | Scoop.it
Obvious fact of the day: If you have a boring headline, your audience will think your entire presentation is boring. Yes, that goes for your videos, email and e(...)

Via Cendrine Marrouat - SocialMediaSlant.com
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MeeMetICT's curator insight, Today, 5:33 AM

Als je direct de aandacht wilt hebben van je leerlingen is het noodzakelijk dat je ze direct 'pakt' met een geweldige start tekst.

Daar het best wel moeilijk is om zo'n tekst te bedenken staan er in deze blogpost heel veel ideeën en 'generators' die je daarbij helpen.

Werkt altijd!

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Go with Agile Marketing, Drop Best Practices

Go with Agile Marketing, Drop Best Practices | Digital Brand Marketing | Scoop.it
Why the marketing hare beats the tortoise Traditional marketing has been turned on its head by increasingly disruptive technology and the connected custome. Marketing topic(s):Customer Experience Management CXM. Advice by Expert commentator.

Via malek
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malek's curator insight, May 4, 6:57 AM
The 5 principles of agile marketing
  • 1. Experience but be focused. 
  • 2. Be adaptable.
  • 3. Prioritize the problem
  • 4. Empower your team
  • 5. Test relevance
Rescooped by Os Ishmael from Ecom Revolution
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Ecommerce: 30 Must Master Tactics Infographic Explained via @Scenttrail

Ecommerce: 30 Must Master Tactics Infographic Explained via @Scenttrail | Digital Brand Marketing | Scoop.it

Ecommerce is changing fast. This Scenttrail Marketing post shares and explains 30 "must master" to win ecommerce strategies and tatics.


Via Martin (Marty) Smith
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Story Powered Hangout w/ Karen Dietz: Best Articles From Her Biz Story Curation

Story Powered Hangout w/ Karen Dietz: Best Articles From Her Biz Story Curation | Digital Brand Marketing | Scoop.it
In this episode of Story Powered™ Lianne Picot will be ‘hanging out’ with Karen Dietz of Just Story It. Karen will be sharing some of the articles and news

Via Karen Dietz
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Karen Dietz's curator insight, May 4, 3:32 PM

Hi folks! Tomorrow I'm being interviewed by colleague Lianne Picot for her Story Powered radio show on business storytelling.


Come hang out with us as we talk about some of my favorite biz story articles that I've brought into my curation.


We'll also chat about several trends I'm noticing, talk a bit about curating, and add some tips on how to curate stories, knowledge and wisdom for your company or tribe.


Date and Time: Tues. May 5, 10 am Pacific. 


Click on the title link above for more info. Hope you can listen in!

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The Breaking Bad Guide to Storytelling [Infographic]

The Breaking Bad Guide to Storytelling [Infographic] | Digital Brand Marketing | Scoop.it
Check out this infographic featuring the best B2B marketing tips and twists from the creators of the award-winning series, Breaking Bad. #EE13

Via José Carlos, massimo facchinetti
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Dominique Taste's curator insight, May 5, 1:41 PM

Une infographie qui présente les principes de storytelling développés par les scénaristes et producteurs de la série pour maintenir les spectateurs en haleine. Des idées qui peuvent également servir à fidéliser votre audience dans le cadre du brand content.

Fausto Cantu's curator insight, May 5, 10:06 PM
The Breaking Bad Guía de Storytelling Infografía
Dupree Wesley's curator insight, Today, 3:51 PM

A great example to telling stories, and how they can be transferred from the physical to the digital.

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Inbound Marketing: How focusing on customer stories saw a 35% increase in content engagement

Inbound Marketing: How focusing on customer stories saw a 35% increase in content engagement | Digital Brand Marketing | Scoop.it
Finding a vantage point to observe customer stories is incredibly important. Knowing this, online learning and teaching platform Udemy was looking for a way to engage in the conversations its users were having outside of brand platforms.

Via Pantelis Chiotellis, massimo facchinetti
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Growing a Following from Nothing: Hacks & Tricks

Growing a Following from Nothing: Hacks & Tricks | Digital Brand Marketing | Scoop.it
I've shared all of my insider secrets on how to grow your social following from the very beginning. Tools, techniques and growth hacks.

Via malek
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malek's curator insight, May 1, 3:09 PM

Exploiting Facebook Open Graph is an art and a science

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A Guide to Creating Your Next Content Moments #Infographic:

A Guide to Creating Your Next Content Moments #Infographic: | Digital Brand Marketing | Scoop.it
This infographic will walk you through 12 of the most effective tips that can take your content to the next level and guarantee you readership from your customers.

Via malek
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malek's curator insight, May 1, 8:44 AM
Step 1: Goal

Whether you are an individual or a business, you need to determine your business’s goals. If you are able to determine this, it makes it easier to align your writing style with your business goals. Besides that, it also allows you to care about your writing purpose.

malek's comment, May 5, 5:59 PM
Thank you @Murhaf Taia as a new sharer :)
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The State of Storytelling in the Internet Age

The State of Storytelling in the Internet Age | Digital Brand Marketing | Scoop.it
Podcasts are blowing up, great stories are reaching more people than ever, people are paying for content, and the modern web is giving the world a better platform to tell stories than the world has ever seen.

But news divisions are still shrinking, great publications are still failing, local blogs are still shutting down, and journalists are telling our youth to avoid the profession.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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