Digital Brand Marketing
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The Future of Storytelling Techniques

The Future of Storytelling Techniques | Digital Brand Marketing | Scoop.it

"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?"


Via Karen Dietz
Os Ishmael's insight:

One very necessary article to remind us of the power of storytelling.

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Jane Garcia's curator insight, January 22, 2013 10:19 PM

It stimulates my curiosity.

ozziegontang's curator insight, January 25, 2013 1:35 AM

Excellent video rescooped from Karen Dietz's site on Storytelling

Karen Dietz's comment, January 25, 2013 6:17 PM
Thanks Jeff, Jane & Ozzie!
Digital Brand Marketing
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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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Digital Tech Spending is Outpacing the Performance of Digital Marketers - MediaBistro

Digital Tech Spending is Outpacing the Performance of Digital Marketers - MediaBistro | Digital Brand Marketing | Scoop.it
Digital marketing budgets are growing at a breakneck pace, but according to a new report, investments in the essential digital marketing skills needed to handle these larger budgets is lagging far behind. This is particularly true in high-engagement channels and capabilities, such as mobile, video and testing. Translation: although spending on digital technology may be up, the performance of marketers continues to remain stagnant.

BCG, in their recently published report, “A Disconnect and a Divide in Digital-Marketing Talent,” cites that worldwide spending on digital advertising topped $180 billion dollars in 2016, and double-digit growth is expected for 2020.

More troubling, is that these marketers’ scores didn’t budge within an 18-month period. This signals a growing divide between mega digital advertising budgets and the strength of the capabilities that actually generate strong return on investment (ROI).

Via marketingIO, massimo facchinetti
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marketingIO's curator insight, March 23, 10:26 AM

I'm on the front lines, and I see this every day.

 

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Rescooped by Os Ishmael from digital marketing strategy
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Sutori - a free tool for telling stories in a unique, engaging, and interactive way

Sutori - a free tool for telling stories in a unique, engaging, and interactive way | Digital Brand Marketing | Scoop.it
Create and share visual stories collaboratively

Via John Dalziel, massimo facchinetti, malek
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John Dalziel's curator insight, March 24, 3:37 AM
Sutori is a free tool for telling stories in a unique, engaging, and interactive way. 
How does it work? 
Step 1: Users create a short title to get their audience engaged and interested in their Sutori. 
Step 2: Use the Story Tool to add, move, or delete items. Not only can users add traditional text and multimedia components, they can also add assessment tools (i.e. multiple choice and drag and drop) and/or a discussion forum. 
Step 3: Collaborate with peers. NOTE: The free version limits users to joining or creating 2 groups for free. 
Step 4: When the story is finished, add a conclusion and share with the world to see. 
If you need more information on how to use Sutori to create engaging and interactive stories take a look at