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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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The Future of Storytelling Techniques

The Future of Storytelling Techniques | Digital Brand Marketing | Scoop.it

"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?"


Via Karen Dietz
Os Ishmael's insight:

One very necessary article to remind us of the power of storytelling.

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Jane Garcia's curator insight, January 22, 2013 7:19 PM

It stimulates my curiosity.

ozziegontang's curator insight, January 24, 2013 10:35 PM

Excellent video rescooped from Karen Dietz's site on Storytelling

Karen Dietz's comment, January 25, 2013 3:17 PM
Thanks Jeff, Jane & Ozzie!
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Rescooped by Os Ishmael from digital marketing strategy
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Killer 5 Twitter Hashtag Analytical Tools and How to Leverage Them

Killer 5 Twitter Hashtag Analytical Tools and How to Leverage Them | Digital Brand Marketing | Scoop.it
Do you use any analytical tools to track the hashtags you use? Do you track the effectiveness of your hashtags? Here are 5 tools to use.

Via malek
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malek's curator insight, August 31, 4:41 AM

#tagboard is my favourite here. It tracks twitter, instagram, vine and G+. You can even create and customize your dashboard.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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How Brands Can Use Instagram's Hyperlapse to Create Beautiful Content

How Brands Can Use Instagram's Hyperlapse to Create Beautiful Content | Digital Brand Marketing | Scoop.it

Creating beautiful videos usually require a lot of things put together - the right producer, the right lighting as well as tripods and expensive equipment. Since the launch of Instagram, beautiful...


Via Frank Delmelle, massimo facchinetti
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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How Google can really help news & media | Om Malik

How Google can really help news & media | Om Malik | Digital Brand Marketing | Scoop.it

Earlier this month, folks from Google invited me along with Kara Swisher and Audrey Cooper for a conversation about the future of news.

 

Towards the end of the conversation, we were asked what Google could do in order to help the news and media industry. Obviously, we joked about buying the New York Times, but when asked, I pointed out that Google is good at one thing — software — and instead of trying to do crazy things, why not build tools that help the news ecosystem? Why not create tools that help data novices make sense of information? Or how about a smarter, simpler and more nimble analytics tool just for reporters? (Or simply buy Chartbeat!)

 

I forgot to mention one tool that they could build in their sleep, and in the process help not only save many reporter hours but make the news better, smarter and more contextual.

 

That tool is search — not the Google search as we know it, but a different version of Google-powered search tool that allows reporters to see in real-time past stories from across the web. That’s not all — the search tool would also provide contextual information about various topics, whether through Wikipedia or some private archive like Lexis-Nexis. There is a crying need for this tool, especially in today’s hyperactive media environment....


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 12:19 AM

Om Malik on journalism, Google, search, media and more.

Rescooped by Os Ishmael from Online Marketing Resources
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How To Plan Your Next Content Promotion Campaign

How To Plan Your Next Content Promotion Campaign | Digital Brand Marketing | Scoop.it
A step-by-step promotion plan for content marketers, including timing, influencers, social media, and outreach.

Via Pedro Da Silva
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Rescooped by Os Ishmael from Online Marketing Resources
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Why Content Goes Viral: What Analysing 100 Million Articles Taught Us.

Why Content Goes Viral: What Analysing 100 Million Articles Taught Us. | Digital Brand Marketing | Scoop.it
A few weeks ago someone sent me a link to the BuzzSumo website. It is a gold mine of data regarding what content is the most shared across any topic. Cha-Ching.

Via Pedro Da Silva
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Mobile Marketing: 15 Steps to Build a Mobile Marketing Plan that Zooms Results!

Mobile Marketing: 15 Steps to Build a Mobile Marketing Plan that Zooms Results! | Digital Brand Marketing | Scoop.it

The modern consumer of today is mobile, social, savvy and smart. Your online and mobile platforms must be able to serve them what they need and want from you how and when they need it.

 

Take a listen to this episode of the Social Zoom Factor episode for15 steps to build your mobile marketing strategy and plan. I share with you tips, strategies and best practices to help you integrate, create amazing user experiences and drive real business return on your investment. It’s not just about developing a pretty mobile website or application, but instead about how you can develop and launch an integrated platform that serves the needs of your customers and help you achieve your goals and objectives....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 30, 11:45 PM

Good overview of mobile marketing.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Vine: Short Videos and What Marketers Need to Know | Social Media Examiner

Vine: Short Videos and What Marketers Need to Know | Social Media Examiner | Digital Brand Marketing | Scoop.it

Do you want to know more about Vine video?

 

Are you wondering how brands and businesses can successfully market with Vine video?

 

To explore how to use Vine short video on Twitter, I interview Zach King for this episode of the Social Media Marketing podcast...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 30, 7:51 AM

In Social Media Marketing Podcast 108, Zach King shares how he uses Vine video. A good overview if you're just starting to look at video in your content marketing mix.

Rescooped by Os Ishmael from digital marketing strategy
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What & Why People Share On Social Media (Infographic)

What & Why People Share On Social Media (Infographic) | Digital Brand Marketing | Scoop.it

What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…


Via Lauren Moss, malek
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Patric A Meyer's curator insight, Today, 6:00 AM

Spännande sammanfattning

Benjamin Labarthe-Piol's curator insight, Today, 6:59 AM

Not so surprising but still a good summary

Bertrand Dussauge's curator insight, Today, 1:31 PM

inspiration...

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Best Tips For Using Your Website To Convert Customers [Infographic]

The Best Tips For Using Your Website To Convert Customers [Infographic] | Digital Brand Marketing | Scoop.it
While pretty much every business has a robust strategy for traffic generation, few pay as much attention as they should to conversion rate optimisation.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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40+ Creative Marketing Campaign Slogans

40+ Creative Marketing Campaign Slogans | Digital Brand Marketing | Scoop.it
We are featuring some of the most creative marketing and advertising slogans/catchphrases used by top brands in the world.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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The 5 Ws of Creating Your Blog Editorial Calendar

The 5 Ws of Creating Your Blog Editorial Calendar | Digital Brand Marketing | Scoop.it
As a journalist, I used the five Ws to get to the heart of a story; now I'm teaching you how to use them to put together your blog editorial calendar.
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Rescooped by Os Ishmael from Blogging, Social Media & Tools
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What Happened after Google Pulled Author and Video Snippets: A Moz Case Study

What Happened after Google Pulled Author and Video Snippets: A Moz Case Study | Digital Brand Marketing | Scoop.it
In the past 2 months Google made big changes to its search results. Webmasters saw lost both authorship photos and video snippets. Here at Moz, we've closely monitored our traffic to our own URLs to measure the effect of these changes on our actual traffic. The results surprised us.

Via Joan Stewart
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Joan Stewart's curator insight, August 5, 8:04 AM

Cyrus-Shepard going into great detail over Google removing the Author snippets. Fascinating results, well worth the read. Fresh Content and Good SEO is still the best in Blogging.

Rescooped by Os Ishmael from Online Marketing Resources
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How to disable autoplay for Facebook videos on both the mobile app and on the desktop

How to disable autoplay for Facebook videos on both the mobile app and on the desktop | Digital Brand Marketing | Scoop.it

Learn how to disable videos from playing automatically in your Facebook news feed for both the mobile app and on the desktop.


Via Pedro Da Silva
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Rescooped by Os Ishmael from digital marketing strategy
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The worst 8 Things That Can Hurt Your Brand

The worst 8 Things That Can Hurt Your Brand | Digital Brand Marketing | Scoop.it
Your reputation is what is going to make you sink or swim.

Via malek
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malek's curator insight, August 31, 4:48 AM

#6 Under-estimating online marketing opportunities 

is your worst nightmare

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine

The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine | Digital Brand Marketing | Scoop.it

...In the altogether illuminating 1994 volume The Psychology of Writing (public library), cognitive psychologist Roland T. Kellogg explores how work schedules, behavioral rituals, and writing environments affect the amount of time invested in trying to write and the degree to which that time is spent in a state of boredom, anxiety, or creative flow. Kellogg writes:[There is] evidence that environments, schedules, and rituals restructure the writing process and amplify performance… The principles of memory retrieval suggest that certain practices should amplify performance. These practices encourage a state of flow rather than one of anxiety or boredom. Like strategies, these other aspects of a writer’s method may alleviate the difficulty of attentional overload. The room, time of day, or ritual selected for working may enable or even induce intense concentration or a favorable motivational or emotional state. Moreover, in accordance with encoding specificity, each of these aspects of method may trigger retrieval of ideas, facts, plans, and other relevant knowledge associated with the place, time, or frame of mind selected by the writer for work....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, August 31, 11:55 PM

Looking in behind the science that psychology of writing in this interesting essay from Maria Popova of Brain Pickings.

Benjamin Labarthe-Piol's curator insight, Today, 6:58 AM

great

Manya Arond-Thomas's curator insight, Today, 10:04 AM

The trick is knowing your optimal environments, rituals, etc. that enhance and amplify your ability to write.  For example, it was only in 2013 that I realized that I actually write more easily in public environments (like cafes) where I can be anonymous, but still in the energy field of others.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Ultimate Content Marketing Tools List

The Ultimate Content Marketing Tools List | Digital Brand Marketing | Scoop.it
Using the right tools as part of your content marketing strategy can make all the difference in the world.

Via Fabrice, massimo facchinetti
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Fabrice's curator insight, Today, 2:40 AM

comme son titre l'indique

Rescooped by Os Ishmael from Online Marketing Resources
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YouTube Competitor Comparison Tool

YouTube Competitor Comparison Tool | Digital Brand Marketing | Scoop.it
This tool allows you to find out which companies in your industry have the most powerful video marketing strategies

Via Pedro Da Silva
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Pedro Da Silva's curator insight, Today, 9:35 AM

Check out how your video strategy compares to your competitors by using this tool. This competitive analysis can help you guide your video strategy by showing you the brands that are doing great things in different respects, as well as giving you useful insights on the types of video content that users in your niche are more likely to consume and engage with.

Rescooped by Os Ishmael from Online Marketing Resources
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Leave the guesswork behind: 3 ways to come up with high engaging content ideas

Leave the guesswork behind: 3 ways to come up with high engaging content ideas | Digital Brand Marketing | Scoop.it
The content marketer’s real challenge in creating content is the combination of large quantities of content in a short period of time and keeping it relevant to the target audience and engaging. So how do you come up with tons of content ideas that will be read and shared by thousands of users every time? You use data.

Via Pedro Da Silva
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Pedro Da Silva's curator insight, Today, 9:39 AM

The more I read about the power of using BuzzSumo for content discovery, industry influencer outreach, and content generation ideas the keener I am to sign up for a trial version.

Rescooped by Os Ishmael from How to find and tell your story
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6 Tips for Storytelling Photography | Click it Up a Notch

6 Tips for Storytelling Photography | Click it Up a Notch | Digital Brand Marketing | Scoop.it

"Although I love to take posed portrait images, my main photography inspiration comes from my desire to capture those mundane, everyday moments with my son. I want these photographs to be able to transport me back to the day the photo was taken, to that very moment in time. Whilst most definitely a single image can do that, I regularly find myself telling these everyday “stories” through several shots. When viewed together, these images allow me to create a more meaningful collection of memories than a single image could."

 

Read the full article to find out more about these six types of images to consider when using multiple photos to tell your story:

The introductory shotThe detail shotThe portrait shotThe moment shotThe end shotGetting it all in one shot
Via Kim Zinke (aka Gimli Goose)
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Rescooped by Os Ishmael from WordPress Website Optimization
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Genius Transitions In User Experience Design - Smashing Magazine

Genius Transitions In User Experience Design - Smashing Magazine | Digital Brand Marketing | Scoop.it
This article looks at some examples of interaction design in which smart interaction, defined by subtle animation, gently improves the user experience. We’ll share some lessons drawn from various models and analyze why these simple patterns work so well.

 

 

 


Via Martin (Marty) Smith, Tina Cook
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Martin (Marty) Smith's curator insight, August 29, 9:08 PM

add your insight...



David Swaddle's curator insight, August 31, 4:28 PM

This article got me thinking. It's about transitions in user interface design with some very nice animated examples.

 

Are the transitions shown here useful in a learning context, or are they merely window dressing that detracts from learnability? Personally, I think that while they look nice the first time, most of these transitions become annoying with time, simply delaying users. Mayer and others have shown how eye-candy can often be detrimental to learning.

 

Is it time for some generous academic to re-evaluate the situation in light of recent UX designs, preferably in a corporate setting? Or, maybe somebody already has and some kind soul could post here and point me in the right direction?

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Transmedia storytelling explained [infographic]

Transmedia storytelling explained [infographic] | Digital Brand Marketing | Scoop.it
Transmedia storytelling is the technique of telling a story and delivering content over multiple platforms. In itself, it might sound like any other integrated marketing campaign, but it is actually quite different. The overarching narrative arc is what links all those platforms together, each not...

Via Soraia Ferreira, massimo facchinetti
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Television is Dead. Long Live Internet Video

Television is Dead. Long Live Internet Video | Digital Brand Marketing | Scoop.it
It’s not just the cable companies who should be worried about the growth of cord cutting. For the television networks, the end is well and truly nigh. I can pinpoint the exact moment I fell in …

Via massimo facchinetti
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The War for Our Digital Future: Virtual Reality vs. Integral Reality - Wired

The War for Our Digital Future: Virtual Reality vs. Integral Reality - Wired | Digital Brand Marketing | Scoop.it
The War for Our Digital Future: Virtual Reality vs. Integral Reality
Wired
Like most people I spend much of the day digitally connected, gazing at screens that make my life and work more interesting and productive.
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Rescooped by Os Ishmael from Blogging, Social Media & Tools
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What do people love retweeting? - Twitter Counter Blog

What do people love retweeting? - Twitter Counter Blog | Digital Brand Marketing | Scoop.it
What makes a tweet worth sharing? We looked into Twitter timelines and Social Media research and concluded that this is what people love retweeting.

Via Joan Stewart
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Joan Stewart's curator insight, August 1, 6:03 AM

Katerina Petropoulou, What makes a tweet worth sharing.

 

Some folk retweet for a variety of reasons, here are some of the more popular tweets. Case studies always give fresh ideas.

Rescooped by Os Ishmael from digital marketing strategy
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How Social Media Affect SEO?

How Social Media Affect SEO? | Digital Brand Marketing | Scoop.it

Via Neil Ferree, Khaled El Ahmad, malek
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Neil Ferree's curator insight, August 29, 7:36 AM

The 2013 Moz Search Ranking Factors study shows that pages with Google+1, Facebook likes, tweets, and comments tend to rank higher.

malek's curator insight, August 30, 8:11 AM

"links cause sites to rank higher. But any link created purely for SEO reasons is spam. It is an attempt to artificially manipulate rankings."