Digital Brand Marketing
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The Future of Storytelling Techniques

The Future of Storytelling Techniques | Digital Brand Marketing | Scoop.it

"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?"


Via Karen Dietz
Os Ishmael's insight:

One very necessary article to remind us of the power of storytelling.

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Jane Garcia's curator insight, January 22, 2013 10:19 PM

It stimulates my curiosity.

ozziegontang's curator insight, January 25, 2013 1:35 AM

Excellent video rescooped from Karen Dietz's site on Storytelling

Karen Dietz's comment, January 25, 2013 6:17 PM
Thanks Jeff, Jane & Ozzie!
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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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Top 15 Growth Hackers Reveal Their Favourite Tools

Top 15 Growth Hackers Reveal Their Favourite Tools | Digital Brand Marketing | Scoop.it
Top Growth Hackers in the world reveal their favourite tools.
Via massimo facchinetti
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Rescooped by Os Ishmael from digital marketing strategy
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Why it's a very good sign that people don't read your content

Why it's a very good sign that people don't read your content | Digital Brand Marketing | Scoop.it
Research shows that most people don't read your content before they share it. Here's why this may be the best news your business could receive.

Via malek
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malek's curator insight, August 25, 10:23 AM

I know this auto-sharing behavior seems weird. In the “real world,” can you imagine recommending a movie without seeing it?  A restaurant without experiencing the food and service?  A book without reading it? Yet these little shortcuts take place on the web constantly because the social media links are comparatively weak and the risk seems so low.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Use Video to Maximize Content Marketing Efforts #Infographic

Use Video to Maximize Content Marketing Efforts #Infographic | Digital Brand Marketing | Scoop.it

Video has become the single most important online content format. Predictions say it will account for 80% of global internet traffic by 2019. No marketing professional can escape the statistics.


Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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How Much Should You Spend on Paid Ads? Here’s My Data-Driven Formula

How Much Should You Spend on Paid Ads? Here’s My Data-Driven Formula | Digital Brand Marketing | Scoop.it
Some of my takeaways?

LinkedIn, for example, provided an excellent return on B2B ads, while Google still reigned supreme for B2C. StumbleUpon’s conversion rate for paid products was woefully low.

The top three paid ad spots on Google’s SERPs, for example, get 41% of the clicks. Even the best SEO techniques will only expose you to 59% of the viewing audience, and Google’s knowledge graph and infoboxes are quickly cutting into that as well.

Marketing professionals across the board agree that pay-per-click advertising works. The hard part is getting set up with a solid PPC plan to serve as your foundation.

We need to know how much to spend, when to spend it, where to spend it, and how to spend it correctly.

Those are tough calls to make, especially if you’re a paid advertising newbie. The paid platforms can be complicated and confusing. What do you do with all these options, data, and metrics?

Via Jeff Domansky
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Jeff Domansky's curator insight, August 26, 5:01 PM

Sage advice on paid social media advertising from Neil Patel.

Sagar Bhardwaj's curator insight, August 27, 12:36 AM
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AchhiKhabre's comment, August 27, 3:24 AM
Please visit us at www.achhikhabre.com
Rescooped by Os Ishmael from digital marketing strategy
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Google’s New Showcase Ads: Everything Marketers Need to Know

Google’s New Showcase Ads: Everything Marketers Need to Know | Digital Brand Marketing | Scoop.it
In a recent announcement, Google unveiled showcase ads, a new product listing ad (PLA) format which will go live on select mobile inventory traffic in Q3. Building off of Google’s other extension o…

Via Mr Branson, Dejan Nikolic, malek
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Best practice for repurposing your content

Best practice for repurposing your content | Digital Brand Marketing | Scoop.it
Content is still king in the world of marketing, and if you’re trying to have an impact with your target audience, you should be focusing on the creation of engaging, dynamic, interesting content, to bring in leads and convert browsers into buyers.

Via Pedro Da Silva, massimo facchinetti
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Rescooped by Os Ishmael from Online Marketing Resources
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AMP now supports A/B testing and other experiments

AMP now supports A/B testing and other experiments | Digital Brand Marketing | Scoop.it
Check out the new amp-experiments component that lets you easily test different variations of your AMP pages.
Via Pedro Da Silva
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Digital Marketing Should Focus on Trust over Traffic

Digital Marketing Should Focus on Trust over Traffic | Digital Brand Marketing | Scoop.it
If you’ve been using digital marketing to develop relationships with clients, you’ve probably spent a lot of time and effort on optimizing your content.
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malek's curator insight, August 25, 8:23 AM

focus on content that builds trust, instead of worrying about boosting website traffic.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Is Content Marketing Actually a Thing?

Is Content Marketing Actually a Thing? | Digital Brand Marketing | Scoop.it
In this week’s episode, Robert and I discuss a contrarian article that claims content marketing is a meaningless buzzword. Its author also counsels marketers to ignore the continuing evolution of marketing, which is flat-out bad advice. A companion article reminds us that we ought to focus on the needs of our customers, not on writing to justify the practice of content marketing to our peers. Next, we ponder the emergence of a new position at large publishers, the e-commerce editor, and explain how it fits into the evolution of media business models. Finally, we interpret BuzzFeed’s disastrous last quarter. Does it point to fundamental problems at the huge online publisher or simply a market correction for an over-valued company? Rants and raves include Dan Lyons’ tell-all tale about BuzzFeed and a must-read HBR article about the end of solution sales. This week’s This Old Marketing example: Ripley’s Believe It or Not....
Via Jeff Domansky
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Jeff Domansky's curator insight, August 24, 11:30 AM

Joe Pulizzi and Robert Rose ponder a contrarian’s view, the industry’s path, publishers in e-commerce, BuzzFeed’s prospects, and much more in this Content Marketing Institute podcast.

carpetgrowth's comment, August 25, 12:14 AM
Great
rodrick rajive lal's curator insight, August 26, 4:18 AM
Content marketing is actually a thing! In a world that has taken up to the internet for almost all of its transactions, content marketing has become a big necessity for business houses that need to stay afloat! Companies need to create the post of a 'Content Marketer' whose job would be to market and publicise content in a way that would draw attention to the company's products.
Rescooped by Os Ishmael from digital marketing strategy
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Is Customer experience a reflection of employee engagement?

Is Customer experience a reflection of employee engagement? | Digital Brand Marketing | Scoop.it

Customer experience is one of the largest points of focus in the new era of loyalty marketing, and continues to prove its value to a brand’s perception and, consequently, its bottom line.


Via Eric_Determined / Eric Silverstein, Catherine Ferrand, Rosetta Carrington Lue, Fred Zimny, malek
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Eric_Determined / Eric Silverstein's curator insight, August 4, 2:08 AM

“Employees are the backbone of a brand's values and help solidify the relationship consumers have with the brand,” said Brad Marg, COO of Clutch

 

Employee engagement is not a one time event, it's a journey!

Sue Duris's curator insight, August 24, 6:08 PM

Loved this post because I have always touted that great employee engagement drives great customer experience which drives strong corporate growth.

Rescooped by Os Ishmael from Digital Love
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The Best Tools for Consumer Insights: Lessons From Google BrandLab

The Best Tools for Consumer Insights: Lessons From Google BrandLab | Digital Brand Marketing | Scoop.it
Learn more about the Google tools that make it easy to find research that can inform your marketing strategies.

Via Gael
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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SEO Link Building: The Definitive ‘No Technical Expertise Required’ Guide

SEO Link Building: The Definitive ‘No Technical Expertise Required’ Guide | Digital Brand Marketing | Scoop.it

'Link building also happens to be the most difficult element of search engine optimization (SEO) as voted on by a recent survey of 357 marketers that we conducted.


Furthermore, unless you’re an SEO guru, you probably don’t have much technical expertise.


So how in the heck are you going to build good links for SEO'?


Here’s your definitive guide for doing so – with no technical expertise required: http://www.audiencebloom.com/2016/06/seo-link-building-ultimate-step-by-step-guide/




Via Antonino Militello, Mr Branson, massimo facchinetti
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Rescooped by Os Ishmael from digital marketing strategy
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The 12 Best Competitive Intelligence and Benchmarking Tools

The 12 Best Competitive Intelligence and Benchmarking Tools | Digital Brand Marketing | Scoop.it

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) and how do your results compare to your closest competitors? Top compeititve research, intelligence and benchmarking toolsThere are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors.


Via Bonnie Hohhof, Dejan Nikolic, malek