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The Future of Storytelling Techniques

The Future of Storytelling Techniques | Digital Brand Marketing | Scoop.it

"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?"


Via Karen Dietz
Os Ishmael's insight:

One very necessary article to remind us of the power of storytelling.

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Jane Garcia's curator insight, January 22, 2013 10:19 PM

It stimulates my curiosity.

ozziegontang's curator insight, January 25, 2013 1:35 AM

Excellent video rescooped from Karen Dietz's site on Storytelling

Karen Dietz's comment, January 25, 2013 6:17 PM
Thanks Jeff, Jane & Ozzie!
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Beginner’s Guide to Technical SEO

The Beginner’s Guide to Technical SEO | Digital Brand Marketing | Scoop.it

Neil Patel: 'Technical SEO just refers to any SEO work that is done aside from the content.Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases.

 

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated.

While there isn’t much you can do to “game” search engines from a technical standpoint, there are some new factors in 2015 that you need to consider if you want to improve your or your clients’ rankings.

 

If I were to cover this subject in depth, I would have to create another advanced guide.

 

Instead, I’ll go over the most important aspects of technical SEO from a beginner’s perspective as well as give you a few specific tactics and next steps to fix common problems in each area'. 

 

Read More: http://www.quicksprout.com/2015/07/31/the-beginners-guide-to-technical-seo/


Via Antonino Militello, massimo facchinetti
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Marco Favero's curator insight, August 1, 9:01 AM

aggiungere la vostra comprensione ...

Rescooped by Os Ishmael from Strategic Influence Marketing
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A New Way To Think About Influencers

A New Way To Think About Influencers | Digital Brand Marketing | Scoop.it
Read what Ron Sela, one of the Top 50 Influencers and Marketing Bloggers, writes about the benefits of collaboration with an influencer, & more! Click here!

Via Ron Sela
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8 Ways Content Curation Can Boost Your Marketing Impact

8 Ways Content Curation Can Boost Your Marketing Impact | Digital Brand Marketing | Scoop.it

Curation is a great way to diversify content for your social media audience. Learn 8 ways to integrate content curation into your content marketing strategy


Via Neil Ferree, massimo facchinetti
Os Ishmael's insight:

How long does it take to plan, write and optimize a basic 750 word blog post article;  One hour four hours or more? For many, Content Curation can be an effective alternative to creating original content. It takes less time, less resources and still provides the SEO/SEM value of original content (if not more). 

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Mark E. Deschaine, PhD's curator insight, August 1, 6:23 PM

How long does it take to plan, write and optimize a basic 750 word blog post article;  One hour four hours or more? For many, Content Curation can be an effective alternative to creating original content. It takes less time, less resources and still provides the SEO/SEM value of original content (if not more). 

Marc Wachtfogel, PhD's curator insight, August 1, 6:27 PM

How long does it take to plan, write and optimize a basic 750 word blog post article;  One hour four hours or more? For many, Content Curation can be an effective alternative to creating original content. It takes less time, less resources and still provides the SEO/SEM value of original content (if not more). 

steve batchelder's curator insight, Today, 1:51 AM

How long does it take to plan, write and optimize a basic 750 word blog post article;  One hour four hours or more? For many, Content Curation can be an effective alternative to creating original content. It takes less time, less resources and still provides the SEO/SEM value of original content (if not more). 

Rescooped by Os Ishmael from visualizing social media
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How to Optimize Your Blog for Content Distribution

How to Optimize Your Blog for Content Distribution | Digital Brand Marketing | Scoop.it

Good content is great to have, but it doesn’t mean much if no one sees it. You’re putting in all the work; you want all the shares, media pickup, and unique visitors you can get.

If you’re running a blog, are you sure it’s optimized for distribution? Even in this modern Web-publishing era, too many blogs are woefully behind the times: broken social counters, no CTAS, the list goes on. To make sure you’re publishing the right way, check out these tips to optimize your blog for content distribution...


Via Lauren Moss
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Marco Favero's curator insight, July 31, 2:57 AM

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Carlos Rodrigues Cadre's curator insight, July 31, 9:50 AM

adicionar sua visão ...

Rescooped by Os Ishmael from Digital Identity and Access Management
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Twitter Analytics at a Glance: Improving Strategy and Campaign Planning

Twitter Analytics at a Glance: Improving Strategy and Campaign Planning | Digital Brand Marketing | Scoop.it

Twitter Analytics at a Glance: Improving Strategy and Campaign Planning. 


Via Bonnie Burns, Frank J. Klein
Os Ishmael's insight:

Since Twitter rolled out analytics a year ago, it evolved to be possibly the best social analytics tool online. The depth of detail, versatility and reliability of data provided by Twitter analytics can help bring valuable insights into your Twitter campaigns, whether free or paid.

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massimo facchinetti's curator insight, July 30, 3:00 PM

Since Twitter rolled out analytics a year ago, it evolved to be possibly the best social analytics tool online. The depth of detail, versatility and reliability of data provided by Twitter analytics can help bring valuable insights into your Twitter campaigns, whether free or paid.

Marco Favero's curator insight, July 30, 3:41 PM

Since Twitter rolled out analytics a year ago, it evolved to be possibly the best social analytics tool online. The depth of detail, versatility and reliability of data provided by Twitter analytics can help bring valuable insights into your Twitter campaigns, whether free or paid.

Frank J. Klein's curator insight, July 31, 10:30 AM

Since Twitter rolled out analytics a year ago, it evolved to be possibly the best social analytics tool online. The depth of detail, versatility and reliability of data provided by Twitter analytics can help bring valuable insights into your Twitter campaigns, whether free or paid.

Rescooped by Os Ishmael from Business in a Social Media World
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A YouTube star tells us why she felt like a 'pawn' in Google's game

A YouTube star tells us why she felt like a 'pawn' in Google's game | Digital Brand Marketing | Scoop.it
Meghan Camarena, a.k.a. Strawburry17, says being on YouTube is like working for a startup.

Via Cendrine Marrouat - SocialMediaSlant.com
Os Ishmael's insight:


The title is misleading. However, this is a great post that goes to show that without a 'branding mind', you cannot succeed in social media. You have to see the big picture and stop obsessing over "virality" and quick fixes.

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, July 31, 6:20 PM


The title is misleading. However, this is a great post that goes to show that without a 'branding mind', you cannot succeed in social media. You have to see the big picture and stop obsessing over "virality" and quick fixes.

Rescooped by Os Ishmael from Marketing and Lead Generation
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Are You Ready for Predictive Marketing? | Lattice Engines

Are You Ready for Predictive Marketing? | Lattice Engines | Digital Brand Marketing | Scoop.it

marketingIO’s MarTech Managed Services drives more leads faster. 


Via marketingIO, massimo facchinetti
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Content Marketing Tools: The Ultimate List | Content Marketing Forum

Content Marketing Tools: The Ultimate List | Content Marketing Forum | Digital Brand Marketing | Scoop.it
We ve updated our Ultimate Content Marketing Tools list to include over fifty new tools and several new categories including influencer marketing, paid promotion, writing, auditing and optimizing conversions.

Via Vladimir Kukharenko, massimo facchinetti
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Rescooped by Os Ishmael from Business in a Social Media World
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8 Unexpected and Useful Ways to Use Twitter Group DMs

8 Unexpected and Useful Ways to Use Twitter Group DMs | Digital Brand Marketing | Scoop.it
Recently, Twitter's oft-neglected Direct Message (DM) tool added a group DM function, a feature that was well-received, but then seems to have gone nowhere. This should not be the case as it's incredibly useful. Group DMs on Twitter have the power to become real game-changers. This could fundamentally alter how you use Twitter and how much value…

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, July 29, 2:21 AM


Have you ever thought of the Twitter Group DM feature as something more than just a basic messaging system? 


I hadn't until reading this excellent post from Angela Alcom. She suggests some very simple ideas. I really like the ones about topical ninja groups and the inner circle of your most loyal followers. 


Now, my brain is cranking up with tons of ideas! What about you? 


NB: Twitter Group DMs only work if you use  the official Twitter app (mobile / web) or TweetDeck...

Jeff Beale's curator insight, July 30, 9:13 AM

Twitter group DM now extend your reach and improve your engagement.  One other way this is useful is to have Twitter workshops.  More to come.

Cendrine Marrouat - SocialMediaSlant.com's comment, July 31, 4:26 PM
@Jeff Beale, excellent idea! How would you go about it?
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7 Simple Google AdWords Hacks That’ll Drive More Qualified Leads

7 Simple Google AdWords Hacks That’ll Drive More Qualified Leads | Digital Brand Marketing | Scoop.it

Via Paolo Margari, massimo facchinetti
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Paolo Margari's curator insight, July 29, 4:54 AM

According to Sitewit, “Businesses make an average of $2 in revenue for every $1 they spend on AdWords.” Paid ads are 56% more profitable than social media, which roughly has 44% ROI. However, PPC ads aren’t exactly cheap. In this article, I’ll show you seven simple PPC hacks that you can use to drive more qualified leads to your business.

Jeff Beale's curator insight, July 30, 9:24 AM

Neil is always on point.  These are great ways to optimize your PPC efforts.  I would like to add also to look at utilizing Trueview ads on YouTube as videos have a huge impact.  

Rescooped by Os Ishmael from Content Creation, Curation, Management
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4 Questions to Help You Generate Epic Content Ideas

4 Questions to Help You Generate Epic Content Ideas | Digital Brand Marketing | Scoop.it
To capture leads, marketers must provide consumers content they crave. Ask yourself these four questions to spark those fresh ideas.

Via donhornsby, massimo facchinetti
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donhornsby's curator insight, July 29, 9:46 AM

Asking great questions can help you create great content. And if your content is good enough, prospects will have no problem filling out your lead gen form to gain access. That means you’ll increase your chances of capturing qualified leads.

Marco Favero's curator insight, July 29, 11:38 AM

aggiungere la vostra comprensione ...

SENAME Interactive's curator insight, July 30, 1:37 AM

Many businesses struggle to come up with a blog posts or social media posts. Here are a few questions they need to consider to generate good content for their business.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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What Does Instagram Desktop Search Mean for Content Marketers?

On July 20th, Instagram made this announcement on their twitter feed: Starting today, you can search people, places and hashtags on web. Now, if you open your browser from a laptop or desktop machine…

Via massimo facchinetti
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A New Era Of Digital Content: Engagement And Content Metrics That Matter

A New Era Of Digital Content: Engagement And Content Metrics That Matter | Digital Brand Marketing | Scoop.it
Since John Deere published The Furrow in 1895, content marketing has been right in front of the consumer eye. Fast-forward to the modern-day search marketing era, and content marketing has exploded. The key challenge for marketers, however, is finding ways to maximize the opportunity and win on the digital content marketing battleground.

It is estimated that by 2020, the digital universe will grow 300 times, from 130 exabytes to 40,000 exabytes. That is 40 trillion gigabytes. This incredible rate of growth will be largely fueled by digital content, search and social marketers. In fact, IBM found that as much as 90 percent of the world’s global data had been produced in just the past two years.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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The Emergence of the Content Marketing Platform | Content Marketing Forum

The Emergence of the Content Marketing Platform | Content Marketing Forum | Digital Brand Marketing | Scoop.it
Take a deep dive into the marketing technology universe. Learn about the rise of a platform that will enable content marketers to drive more impact within their organizations.

Via Peg Corwin, massimo facchinetti
Os Ishmael's insight:

Learn about the pieces of a content marketing platform and how they can be integrated. These supplement your salesforce and marketing automation processes.

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Marc Wachtfogel, PhD's curator insight, August 1, 6:27 PM

Learn about the pieces of a content marketing platform and how they can be integrated. These supplement your salesforce and marketing automation processes.

steve batchelder's curator insight, Today, 1:51 AM

Learn about the pieces of a content marketing platform and how they can be integrated. These supplement your salesforce and marketing automation processes.

Lionel Reichardt / le Pharmageek's curator insight, Today, 2:35 AM

Learn about the pieces of a content marketing platform and how they can be integrated. These supplement your salesforce and marketing automation processes.

Rescooped by Os Ishmael from Marketing and Lead Generation
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5 Ways to Rock Market Research on Twitter

5 Ways to Rock Market Research on Twitter | Digital Brand Marketing | Scoop.it
How well do you know your customers? Your competitors? Your industry?

Twitter can be a goldmine of data for the savvy marketer looking to stay ahead of the curve. Here are five ways to conduct market research on Twitter that will take your tweeting – and all your other marketing efforts – to the next level.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Rescooped by Os Ishmael from Online Marketing Resources
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Top 50 Free Web UI Kits and Templates

Top 50 Free Web UI Kits and Templates | Digital Brand Marketing | Scoop.it

We have compiled a comprehensive collection of 50 beautifuly designed free web UI kits and templates.


Via Pedro Da Silva
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How to Boost Link Building With Influencer Marketing

How to Boost Link Building With Influencer Marketing | Digital Brand Marketing | Scoop.it

So how do you go about finding such people or influencers? How do you build relationships with such people?

 

In this article, we will learn the following from 58 experts in the industry: The tools they use. Their tips for building relationships with influencers....


Via Jeff Domansky, Ivo Nový, massimo facchinetti
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DKW Online's curator insight, July 31, 12:40 PM

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

Frezanne Tasmin Broens's curator insight, July 31, 9:05 PM

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

WIKIBLINKS's curator insight, August 1, 12:29 AM

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

Rescooped by Os Ishmael from Marketing and Lead Generation
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How to Build a Decision Making Model for Your Marketing Strategy

How to Build a Decision Making Model for Your Marketing Strategy | Digital Brand Marketing | Scoop.it
We’ve heard this question before, “I’m looking for ‘X’ and I need it done by ‘Y’”. Where do you begin? How do you answer those questions? Forty or fifty years ago, you would either ca…

Via massimo facchinetti
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Why Every Organization Needs a Story Strategy

Why Every Organization Needs a Story Strategy | Digital Brand Marketing | Scoop.it

Storytelling isn't just for startups, small businesses, or mom and pop shops. Every company needs a storytelling strategy to grow a loyal customer base. Learn the fundamental types of stories and start developing your own today.


Via Kamal Bennani, massimo facchinetti
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Marco Favero's curator insight, July 30, 10:30 AM

aggiungere la vostra comprensione ...

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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From Desktop to Thumbtop: Sneak Glimpse of E-commerce in 2016

From Desktop to Thumbtop: Sneak Glimpse of E-commerce in 2016 | Digital Brand Marketing | Scoop.it

As history has taught us about media and technology in the past, with the introduction of any new technology, we’ll always have the initial hype and scare that life, as we know it will never be the same.

 

What does this mean for the future of e-commerce? The desktop is not obsolete; rather it’s going to have to change its mechanisms to make room for the new powerhouse in the commerce arena.  Growing at a steep rate, mobile currently accounts for 29% of eCommerce transactions in the US and 34% globally. The end of 2015 forecasts mobile share to reach 33% in the US, and 40% globally.

 

There are two main avenues behind this growth;

1. Virtual Engagement

2. Faster Transactions

 

Two channels are available via mCommerce where there’s only one with eCommerce because the mobility allows you to actually purchase goods in store with your mobile device where you wouldn’t carry around your laptop to checkout.  According to the VP of Marketing at AppsFlyer Ran Avrahamy, “when thinking about omnichannel efforts and point of sale purchases, mobile is the connecting link. Retailers who begin to deploy in-store beacons for their marketing teams are beginning to see attribution from mobile campaigns and are optimizing their in-store consumer shopping experience.”...


Via Jeff Domansky
Os Ishmael's insight:

Omnichannel marketing ahead?

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Jeff Domansky's curator insight, July 30, 12:04 PM

Omnichannel marketing ahead?

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Storytelling -- Beyond the Buzz | Huffington Post

Storytelling -- Beyond the Buzz | Huffington Post | Digital Brand Marketing | Scoop.it

Storytelling - it seems to be one of the hottest buzz words today. Everyone is saying that you must know how to be a good storyteller - but does anyone really know what that means?

 

Storytelling is the difference between rambling off data and giving it meaning. When we read a good book, we basically devour it - we feel swept into the story, time and space falls away - and it's sad to end it because it's like we're saying goodbye to a good friend. We don't look for 100% historical accuracy, technical data or facts and figures - we just give ourselves over to the experience So how do we take this into our writing, speeches and presentations? Whether you're selling a product, service, startup or even yourself, here are some storytelling tips that anyone can use."

 

Read the full article to find out why these storytelling tips work and how to use them:

Write From Your Audience's PerspectiveIdeas that Grandma Would UnderstandBuild the SuspenseVisualize the IdeaClose with a Punch
Via Kim Zinke (aka Gimli Goose), massimo facchinetti
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The Most Trusted Channels for Branded Content

The Most Trusted Channels for Branded Content | Digital Brand Marketing | Scoop.it

Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group.

 

The report was based on data from a survey of more than 2,000 consumers in the United States.Respondents gave Facebook an average score of 4 as a trusted content source from brands (1=most trusted; 10=least trusted). Magazines and newspapers ranked second (4.4 average score), followed by email and television (5.3 average score each).

 

Younger generations are more likely to trust social channels than their older counterparts are: Some 29% of consumers age 18-22 and 32% of consumers age 23-30 rank Facebook as the most trusted content channel, whereas only 16% of consumers age 52-68 do so. Older consumers are more likely to trust traditional media, such as print (27%)....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 29, 5:27 AM

Which content channel is the most trusted? Research says....

Rescooped by Os Ishmael from digital marketing strategy
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Instantly Improve Your Pinterest Marketing Strategy

Instantly Improve Your Pinterest Marketing Strategy | Digital Brand Marketing | Scoop.it
Want to know what's how to create an effective Pinterest marketing strategy? Here's 26 tips to instantly improve and receive real results!

Via malek
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Jeff Beale's curator insight, July 30, 9:30 AM

I have noticed that pinning videos and syncing it to your YouTube account has increased following and engagements.

Jennifer G. Hanford's curator insight, July 30, 10:32 AM

I have noticed that pinning videos and syncing it to your YouTube account has increased following and engagements.

2DiFore Marketing Solutions's curator insight, July 31, 8:34 AM

Looking to maximize your Pinterest account? Our team found this great blog post that we would like to share on this Fantastic Friday!

Rescooped by Os Ishmael from Marketing and Lead Generation
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How Technology Is Transforming The Structure Of The Marketing Organization - Forbes

How Technology Is Transforming The Structure Of The Marketing Organization - Forbes | Digital Brand Marketing | Scoop.it
This article is by Phil Fernandez, chairman and CEO of Marketo, a marketing-automation company. Technology is no longer the tail that wags the marketing dog – it is the entire dog, nose to tail.

Via Dennis Bailen, CMO, Chief Outsiders, massimo facchinetti
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