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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The Future of Storytelling Techniques

The Future of Storytelling Techniques | Digital Brand Marketing | Scoop.it

"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?"


Via Karen Dietz
Os Ishmael's insight:

One very necessary article to remind us of the power of storytelling.

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Jane Garcia's curator insight, January 22, 2013 10:19 PM

It stimulates my curiosity.

ozziegontang's curator insight, January 25, 2013 1:35 AM

Excellent video rescooped from Karen Dietz's site on Storytelling

Karen Dietz's comment, January 25, 2013 6:17 PM
Thanks Jeff, Jane & Ozzie!
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Rescooped by Os Ishmael from digital marketing strategy
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9 Content Marketing Hacks to Help You Thrive in 2015

9 Content Marketing Hacks to Help You Thrive in 2015 | Digital Brand Marketing | Scoop.it
The idea of content marketing can be daunting. Being responsible for creating high quality content that actively engages your customers and prospects can sometimes seem overwhelming. But there’s hope! Here are nine content marketing hacks to ease the burden and help you excel.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, malek
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Leanne Cohens's curator insight, January 26, 11:37 PM

The first three steps are essential:  Create a strategy, Use an editorial calendar, Curate others content!

Rescooped by Os Ishmael from Business in a Social Media World
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Going Visual: The Rise of Pinterest & Messaging Apps

Going Visual: The Rise of Pinterest & Messaging Apps | Digital Brand Marketing | Scoop.it
As visual platforms and messaging apps continue transforming the social media landscape, businesses find themselves forced to adapt to their markets.

Via Cendrine Marrouat - www.socialmediaslant.com
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Upcoming trends for organic marketing in 2015

Upcoming trends for organic marketing in 2015 was presented at the first #searchlondon event of 2015. This deck is to help people understand what happened in 2…


Via Pedro Da Silva
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Where To Find Hundreds Of Publicity Leads (All For Free)

Where To Find Hundreds Of Publicity Leads (All For Free) | Digital Brand Marketing | Scoop.it
Publicity leads can be an author's ticket to publicity and more media opportunities which can help you gain wider exposure and sell more books.

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, January 26, 6:18 PM

Great resources if you are looking to increase exposure for your work!

Rescooped by Os Ishmael from Content Creation, Curation, Management
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What You Need to Know About Inbound Marketing

What You Need to Know About Inbound Marketing | Digital Brand Marketing | Scoop.it

Inbound Marketing has gained a lot of attention in the past few years. However, inbound techniques have been around long enough that they are unlikely to be replaced by the next big thing in the near future.

Not convinced about the strength of Inbound Marketing? It's getting more difficult to succeed with straightforward search engine optimization, but Inbound Marketing can improve your rankings.


Via Ivo Nový, massimo facchinetti
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What Will Characterize The Mobile Ecosystem In 2015 ?

What Will Characterize The Mobile Ecosystem In 2015 ? | Digital Brand Marketing | Scoop.it

Recently (in 2014) Deloitte carried out a survey which attempted to do exactly that. The survey was administered in the USA to 2,000 respondents. The findings were very interesting, particularly with regard to the obsession that people apparently have with their devices. Indeed, the survey found that:

-  “Nearly 40% look at their phone within a mere five minutes of waking up.

-  Nearly 75% check their device within 30 minutes and almost 90% of consumers report waiting no more than an hour to look at their smartphone.”


Not only that, but the US consumers were also asked how many times a day they check their phones. Almost 10% were found to do this in excess of 100 times a day, and 25% check it more than 50 times a day. Three percent of the respondents said that they check their phone more than 200 times a day. All of this shows the very important role that mobile is playing in daily lives, and the importance of companies finding ways to leverage this....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 25, 10:09 AM

Deloitte research study shows what will characterize the mobile ecosystem in 2015 ? This is important reading for marketers. 9/10

dominique verpoorten's curator insight, January 25, 10:40 AM

The figures are interesting (and for some awful as they denote compulsive behaviours). But more of interest to me is the term "ecosystem" which is spreading but exactly is behind.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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20 little known websites everyone should know about

20 little known websites everyone should know about | Digital Brand Marketing | Scoop.it

Camel Camel Camel - Shows you the price history of anything on Amazon and alerts you when the price drops. Fake Name Generator - Create a fake identity for yourself. Useful if you don't want to give your personal details to websites.


Via Jeff Domansky
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Jeff Domansky's curator insight, January 25, 12:53 PM
Many more interesting sites in this cool social media list.
Vloasis's curator insight, January 26, 2:11 PM

Some must-haves for your bookmarks!

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The Only Thing You Need to Know About Content Marketing Strategy

The Only Thing You Need to Know About Content Marketing Strategy | Digital Brand Marketing | Scoop.it

Here’s the key: When it comes right down to it, nobody is going to care if your videos are shot on a fancy-pants video camera or your trusty iPhone — if the information is valuable and useful to them.Action tip: Focus on creating valuable content in a variety of formats to create a content marketing plan that works for you....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 25, 1:01 PM
Lacy Biggs says create value and readers will follow.
The-king Gharip's comment, January 26, 6:39 AM
مشاهدة مسلسل من النظرة الثانية الحلقة 19 مدبلج

مشاهدة مسلسل من النظرة الثانية الحلقة 19 مدبلج

مشاهدة مسلسل من النظرة الثانية الحلقة 19 مدبلج

مشاهدة مسلسل من النظرة الثانية الحلقة 19 مدبلج

http://www.mazika4way.com/2015/01/mn-nazra-thanea.html

مشاهدة مسلسل من النظرة الثانية الحلقة 19 مدبلج

مشاهدة مسلسل من النظرة الثانية الحلقة 19 مدبلج

مشاهدة مسلسل من النظرة الثانية الحلقة 19 مدبلج

http://www.mazika4way.com/2015/01/mn-nazra-thanea.html

Darcy Bevelacqua's curator insight, January 26, 2:40 PM

Content marketing is getting more important -he are some tips on how to imporve what you are doing. 

Rescooped by Os Ishmael from Online Marketing Resources
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How To Know What Your Audience Wants Before Investing in Content Creation and Marketing

How To Know What Your Audience Wants Before Investing in Content Creation and Marketing | Digital Brand Marketing | Scoop.it

Nothing sets content marketing up for success quite like a deep knowledge of the people you're hoping will love what you create. In today's Whiteboard Friday, Rand shows you how to acquire that knowledge.


Via Pedro Da Silva
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malek's curator insight, January 24, 6:52 PM

putting the cart before the horse, we always do.

Ivo Nový's curator insight, January 26, 11:13 AM

Another great example of content marketing in action.

Rescooped by Os Ishmael from UX Design : user experience and design thinking
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A Vision for Our Sass

A Vision for Our Sass | Digital Brand Marketing | Scoop.it

Sass is a powerful tool in helping us wrangle complex stylesheets. Yet it has its headaches—including troublesome nesting of CSS selectors, code duplication, and tight coupling—that result in messy outputted CSS. Universal standards aren’t a viable answer, as the Sass spec continues to quickly change and grow. Felicity Evans holds that the problem isn’t Sass itself, but the way we use it. In this article, she champions a set of tenets that offers guidelines on how to work with Sass and evaluate new features and techniques.


Via yannick grenzinger
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Long Tail Ecommerce: Pin to Win via @Curagami

Long Tail Ecommerce: Pin to Win via @Curagami | Digital Brand Marketing | Scoop.it
Never been more important to know your website's long tail than in ou social / mobile / connected time as Amazon proves and WaNeLo illustrates.

Via Martin (Marty) Smith
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How is IoT technology innovating the retail experience?

How is IoT technology innovating the retail experience? | Digital Brand Marketing | Scoop.it

The idea of a connected world where objects can communicate via the internet with each other and with computers and smartphones, does seem to have endless and even overwhelming possibilities.

 

For businesses, IoT technology opens up the potential for smarter process and efficiency, more targeted marketing and better understanding of customers by utilizing data and digital insight. The opportunities are so vast, that for many companies, coming up with a clear strategy for how to implement this new technology is a huge step.

 

In the retail industry, recent research conducted by Forrester found that 96% of retail decision makers are hoping to make the necessary changes to adopt IoT technology in the near future but over half are concerned about integration challenges. And this is a big part of the issue – to really make sure they harness the potential of this new technology, customer focused businesses need to first consider a few key areas....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 23, 8:52 AM

IoT and retail together? Who knew?

As the retail journey becomes increasingly mobile, there is an opportunity for retailers to adopt IoT technology to enhance the shopping experience. The marketing winners of the future will be those who embrace the Internet of Things for efficiencies and innovations we cannot yet see.

Jeff Domansky's curator insight, January 24, 2:22 PM

IoT and retail together? Who knew?

As the retail journey becomes increasingly mobile, there is an opportunity for retailers to adopt IoT technology to enhance the shopping experience. The marketing winners of the future will be those who embrace the Internet of Things for efficiencies and innovations we cannot yet see.

Rescooped by Os Ishmael from digital marketing strategy
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Visual Content Mistakes to Avoid Like The Plague

Visual Content Mistakes to Avoid Like The Plague | Digital Brand Marketing | Scoop.it
As the value of visual content grows and design tools become inexpensive, many marketers churn out mediocre graphics that get ignored. Seven experts share how to avoid mistakes and create successful visual content marketing.

Via malek
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malek's curator insight, January 20, 5:50 PM

“Creating content that’s highly shareable should be your top objective,” 

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Getting Your Team Thinking Differently About the Future: Avoiding Narrative Fallacy

Getting Your Team Thinking Differently About the Future: Avoiding Narrative Fallacy | Digital Brand Marketing | Scoop.it
Thinking about the future is hard, mainly because we are glued to the present.

Via Karen Dietz
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Karen Dietz's curator insight, January 26, 12:48 PM

ARTICLE LINK: https://hbr.org/2015/01/an-exercise-to-get-your-team-thinking-differently-about-the-future


This post by Leonard Fuld for HBR is both interesting and problematic. I am always on the hunt for good articles about creating future stories -- because they are not easy to do.


So this one caught my eye. Fuld describes a team who used a technique for scenario planning from Daniel Kahneman, the Nobel Prize-winning economist and author of Thinking, Fast and Slow. Kahneman uses a technique that promises to avoid "narrative fallacy" -- seeing the future as merely a slight variation of yesterday. 


I was having a wonderful conversation last Friday with Alan Briskin, author of Collective Wisdom, where he was sharing with me some brain research. It's been documented that humans are terrible at forecasting into the future because of cognitive and emotional biases (how I will feel in the future: "if I'm successful in business all my problems will be solved"), plus projection bias (projecting my current state of mind into the future and onto others: "my boss will never change"). Yet neuroscience researchers are finding that mindfulness, "walk a mile in my shoes" stories creating empathy between people, and the quality of storytelling might  help us overcome these barriers.


HEADS UP: Future stories help us communicate about the future we are deliberately and consciously creating. Scenario planning is a process for uncovering hidden risks and better planning for the future.


So you can see why I was interested in Kahneman's process for avoiding those biases and "narrative fallacy". It is hard to think about the future and craft stories about what we are creating/or what we can plan for that aren't pie-in-the-sky junk or totally miss the mark.


Here is where the article disappoints, however. The actual technique is never shared so we don't really know how to avoid "narrative fallacy". Bummer. The article instead focuses on the scenarios and implications the group came up with.


Bottom line: this is an interesting development in "future story" that we need to know about, but we are not out of the woods yet. Hopefully really good techniques for avoiding our biases and learning how to use story processes to create effective future stories of all types will continue to emerge.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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The New Era of the Hybrid Marketer

The New Era of the Hybrid Marketer | Digital Brand Marketing | Scoop.it

Being a one-dimensional marketer is not a good way to get ahead. Today’s successful marketers are hybrids. We integrate old and new channels into one overall marketing strategy. Learn what you need to know to be a good hybrid marketer.


Via Pedro Da Silva
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9 Pillars of Customer Retention via @WindsorCircle

9 Pillars of Customer Retention via @WindsorCircle | Digital Brand Marketing | Scoop.it

9 Pillars of Customer Retention Include

Know Your Customers

 

 Get Connected


Thank Your Customers

 

 Amaze Your Best Customers

 

 Help Your Customers Buy More

 

 Save Your Churning Customers

 

 Create Evangelists

 

 Listen to Your Customers

 

 Acquire Retainable Customers

 

Marty Note
Great post and we love #3 - THANKING customers. Often over looked or done badly there are a lot of cool ways to think customers now such as:

* Follow them BACK!

* Curate their content into your social streams.
* Link to them.
* Share their content about you (with permission and attribution).

The social web creates many new ways to say THANKS other than  boring auto-response.

 

 


Via Martin (Marty) Smith
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Why #H2H Broke Twitter

Why #H2H Broke Twitter | Digital Brand Marketing | Scoop.it

A year ago Bryan Kramer coined the term “There is no more B2B or B2C. It’s H2H: Human to Human” and accompanied it with the now infamous #H2H hashtag. It was truly amazing to see how this very simple concept caught on like wildfire. In fact H2H was just named as the business term most likely to “catch on” in 2015 so move over “disruption”!

 

The revolutionary nature of this term is in its simplicity and relatability. It’s so easy to get caught up in Corporate-Speak where everyone becomes a labeled statistic or grouped into acronyms. Before long your strategy can begin to look like a nighmarish algebra problem.ROI of B2C= X per month where C= GenZ and B=Electronics Products. Solve for X...


Via Jeff Domansky, malek
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Julie Rescourio's curator insight, January 25, 4:09 AM

On l'oublie trop souvent !

The Agile Monks's curator insight, January 25, 3:43 PM

First off H2H - yes, it catching on would be nice - as was is really sad is that we have lost the concept of a HUMAN BEING for so long, that it has been a downfall for many industries. CRM - what relationship?  If all you are doing is using it to SELL MORE. Customer Service and Support and Tech Support - where is the HUMAN factor in so much of what companies are doing to systematize and "technofy", rather than realizing that the Service and Support comes from the HUMAN being - both the Human in the Customer and the Human in the Service Provider. We need to remember that the HUMAN SPIRIT and it's desire to make a difference, to be different, and to serve a purpose, will always trump the business and the consumerism.  Let us be US and let US be the humanity and the love and the divine spark that exists in each of US.  We can then be the people we hopefully want and desire to be. Serve other first and foremost, and ultimately you shall be served.  Long live the HUMAN. :)

Caroline B. Neblett's comment, January 26, 8:53 AM
Fully-loaded hosting with unlimited space, email and Build a site quickly and easily https://www.ipage.com/join/index.bml?AffID=777614

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How To Increase Your E-Commerce Traffic By 37% Using YouTube #infographic

How To Increase Your E-Commerce Traffic By 37% Using YouTube #infographic | Digital Brand Marketing | Scoop.it
Unfortunately, many eCommerce businesses are not using YouTube to market their companies. YouTube is a great marketing strategy because it can be used to maintain and develop relationships with your customers. Do not lose out on selling more and getting more customers by not using YouTube.

Via malek
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malek's curator insight, January 24, 11:02 AM

Videos are turning out to be one of the most effective marketing tools. That is whereYouTube can become an ecommerce merchant's dream come true.

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Move Over Millennials -- Here Comes Gen Z

Move Over Millennials -- Here Comes Gen Z | Digital Brand Marketing | Scoop.it

Over the past few years, marketers across all industries and categories have been obsessed with millennials -- how to reach them and build meaningful connections with their brands. This captivating generation has a unique sense of self and a nontraditional approach to life stages, which has made marketing to them a challenge.

 

But perhaps even more challenging is the next generation on the rise -- Gen Z. If marketers thought they threw out the playbook with millennials, they need to know that Gen Zers aren't even playing on the same field....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 25, 10:43 AM

Even more challenging than millennials is the next generation of consumers -- Gen Z. Here's what marketers need to know to reach Gen Zers.

Lori Wilk's curator insight, January 25, 11:52 AM

As a #marketer, you must know how to craft the right messages to reach your target audience and to get results. This #article offers insights into the Gen Z, for many of us, this group, the first to be born into the #digital #world, are our #grandchildren. They want to see #products presented in ways that are real. They don't want the sugar-coated version or fantasy. As people and #consumers they will be #independent,# entrepreneurial, and want to create their own solutions using their own #creativity and ingenuity. It was clear that these Gen Z expect companies to engage with them virtually. 

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Telling The Short Brand Story

Telling The Short Brand Story | Digital Brand Marketing | Scoop.it
Everyone has a story to tell. Not everyone feels they have the time to listen. Which is why brands need to become adept at the short story form. Increasingly, the messages that pass between brands and their customers will need to be articulated in 140 characters, 6 seconds, a shot, an update…

Via Don Dea, oconnorandkelly, Brian Yanish - MarketingHits.com, massimo facchinetti
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John Norman's curator insight, January 25, 7:58 PM

You might call this the compressed 30 sec elevator pitch  for branding via social media. It is somewhat sad that we have gotten to the point where everything is so compressed that there is only time for 'millisecond marketing'. #Market Warrior.

Rescooped by Os Ishmael from Ecom Revolution
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Why The Internet of Things Changes...Well Everything

Why The Internet of Things Changes...Well Everything | Digital Brand Marketing | Scoop.it

Internet of Things (IoT)
The idea of a connected world where objects can communicate via the internet with each other and with computers and smartphones, does seem to have endless and even overwhelming possibilities.

 

For businesses, IoT technology opens up the potential for smarter process and efficiency, more targeted marketing and better understanding of customers by utilizing data and digital insight. The opportunities are so vast, that for many companies, coming up with a clear strategy for how to implement this new technology is a huge step.

 

In the retail industry, recent research conducted by Forrester found that 96% of retail decision makers are hoping to make the necessary changes to adopt IoT technology in the near future but over half are concerned about integration challenges. And this is a big part of the issue – to really make sure they harness the potential of this new technology, customer focused businesses need to first consider a few key areas....

Marty Note
@Jeff Domanskyhits two key Internet of Things issues squarely:

 

* Securely and reliably connecting everything.
* Understanding how IoT tech means greater efficiency and a better post-purchase experience for customers.

At Curagami (http://www.Curagami.com) we see several important synergistic intersections including:

* Money becomes less and less important.

* Subscriptions become more and more important.

* The need to mashup, combine, filter and control the NOISE is going to be huge.

That last point is reinforced by life today. When apps make life easier they scale quickly (Uber) when they add to a noisy world they struggle. Adding to PAIN doesn't scale. Reducing pain in favor of getting more by doing less but getting more or having fun instead of digging ditches feels like a winning idea.

The future could become even more unreasonably noisy. Do we really need to know our fridge needs a new filter, our cat is almost out of food and our car is due for a tuneup? Finding a way to quiet the demand curve of IoT feels like a winner to us. What about you?


Via Jeff Domansky, Os Ishmael, Martin (Marty) Smith
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Jeff Domansky's curator insight, January 23, 8:52 AM

IoT and retail together? Who knew?

As the retail journey becomes increasingly mobile, there is an opportunity for retailers to adopt IoT technology to enhance the shopping experience. The marketing winners of the future will be those who embrace the Internet of Things for efficiencies and innovations we cannot yet see.

Jeff Domansky's curator insight, January 24, 2:22 PM

IoT and retail together? Who knew?

As the retail journey becomes increasingly mobile, there is an opportunity for retailers to adopt IoT technology to enhance the shopping experience. The marketing winners of the future will be those who embrace the Internet of Things for efficiencies and innovations we cannot yet see.

Rescooped by Os Ishmael from Online Marketing Resources
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Lessons learned from the early days of Google

Lessons learned from the early days of Google | Digital Brand Marketing | Scoop.it

Earlier this month I did a talk at the University of North Carolina at Chapel Hill about lessons learned from the early days of Google. The video is now online and watchable, or you can watch it on...


Via Pedro Da Silva
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How to Monetize Your Video Content on Every Screen

How to Monetize Your Video Content on Every Screen | Digital Brand Marketing | Scoop.it
Today, video-content owners have more opportunities to reach viewers than ever, thanks to the popularity of online video viewing, which accounts for one-half of all mobile traffic

Via malek
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malek's curator insight, January 24, 10:49 AM

For content owners looking to capitalize on the rapid growth of online video viewership, hybrid ad-insertion and advanced player-management technology are providing new opportunities.

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Forget WhatsApp: 6 Secure Communication Apps You’ve Probably Never Heard Of

Forget WhatsApp: 6 Secure Communication Apps You’ve Probably Never Heard Of | Digital Brand Marketing | Scoop.it

The Secure Messaging Scorecard scores the different communication apps on seven dimensions:

Are your messages encrypted at all stages of the communication?Is the encryption end-to-end so the messaging company can’t access your communications?Can you verify who you are messaging?If your encryption keys are stolen, are you your previous communications safe?Can the app’s code be independently reviewed?Is the design and implementation of the cryptography documented and available for review?Has the code and implementation been independently audited in the last year?

 


Via malek
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malek's curator insight, January 20, 5:42 PM

ChatSecure is a free iOS and Android app that “uses well-known open source cryptographic libraries” such as XMPP, OTR, and Tor to ensure your messages remain private.

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Customer Experience Matrix: Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix: Customer Data Platforms Revisited: The Future of Marketing Data | Digital Brand Marketing | Scoop.it

► Receive a FREE daily summary of The Marketing Technology Alert ◄


Via iNeoMarketing, Fred Zimny, Edward Chenard, malek
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iNeoMarketing's curator insight, January 19, 6:37 PM

If you need an understanding of not only data management platforms, but the management of data within the marketing realm, then this is THE article to read.