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Rescooped by Os Ishmael from Just Story It onto Digital Brand Marketing |
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![The significance of plot without conflict [in biz storytelling] | Digital Brand Marketing | Scoop.it](http://img.scoop.it/c9P0V1pCtuU2f4U4lT7pRDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
In the West, plot is commonly thought to revolve around conflict: a confrontation between two or more elements, in which one ultimately dominates the other. The standard three- and five-act plot... (holy guac, this is an awesome article!
Now here's a fascinating 'shake 'em up" article about storytelling and conflict.
The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."
The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.
Just like all stories don't need to be about a hero (shock, gasp! But it is true).
They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.
So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.
It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.
Hmmmm -- now that's food for thought and a fun thing to play with!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
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![The Challenge of Getting Visibility on Facebook [infographic] | Digital Brand Marketing | Scoop.it](http://img.scoop.it/FY-KOZwmGranK1azYT-uvjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages. And, maybe that’s why I’m hearing more and more people talking about moving over to Google+. It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.
If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time. Via Lauren Moss 
Martin (Marty) Smith's comment,
January 30, 8:52 AM
Firas, great stuff on your dv8 Scoop. What is "dv8"? Marty
Philippe Trebaul's curator insight,
March 2, 6:34 AM
The Challenge of Getting Visibility on Facebook [infographic].
From : denisewakeman.com - January 29, 9:19 PM "Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages. And, maybe that’s why I’m hearing more and more people talking about moving over to Google+. It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed. If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time". The Challenge of Getting Visibility on Facebook [infographic] via @MYDstudio http://sco.lt/... Delete the scoop?
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Now here's a fascinating 'shake 'em up" article about storytelling and conflict.
The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."
The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.
Just like all stories don't need to be about a hero (shock, gasp! But it is true).
They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.
So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.
It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.
Hmmmm -- now that's food for thought and a fun thing to play with!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it