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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The significance of plot without conflict [in biz storytelling]

The significance of plot without conflict [in biz storytelling] | Digital Brand Marketing | Scoop.it
In the West, plot is commonly thought to revolve around conflict: a confrontation between two or more elements, in which one ultimately dominates the other. The standard three- and five-act plot... (holy guac, this is an awesome article!

Via Karen Dietz
Os Ishmael's insight:

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Puneet Gupta's curator insight, January 9, 2013 4:36 AM

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, January 9, 2013 2:22 PM
Yes Ozzie, we are constantly telling our stories! There is so much variety in story structures and types of stories. I agree, we need to see storytelling as an expansive experience instead of narrowing down our options to a few types and structures! Thanks for your comment :)
Karen Dietz's comment, January 9, 2013 2:22 PM
Thank you Os and Puneet.

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Rescooped by Os Ishmael from Online Marketing Resources
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A Guide to Twitter Chats

A Guide to Twitter Chats | Digital Brand Marketing | Scoop.it
A detailed guide on how to set up and run Twitter chats using the best tools and practices available. Great case studies also included.

Via Pedro Da Silva
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Interesting Infographics: The Content Marketing Hierarchy of Needs

Interesting Infographics: The Content Marketing Hierarchy of Needs | Digital Brand Marketing | Scoop.it
Have you ever heard of Maslow’s hierarchy of needs? It’s a useful concept for sales and marketing to create better connections and relationships with prospects and clients. Abraham Maslow wrote a paper in 1943, “A Theory of Human Motivation” and subsequent book, Motivation and Personality, where he summarized the 5 needs most people search for. The more basic needs are represented at the bottom of the pyramid.

Via Jeff Domansky, Brian Yanish - MarketingHits.com, donhornsby, massimo facchinetti
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Marco Favero's curator insight, December 23, 12:39 PM

aggiungi la tua intuizione ...

malek's curator insight, December 24, 7:32 PM

captivating analogy with Maslow's hierachy

Jakarta Web Developer's curator insight, December 24, 11:35 PM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

Rescooped by Os Ishmael from Online Marketing Resources
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Five Years of SEO: the most important part of an SEO’s Job

Five Years of SEO: the most important part of an SEO’s Job | Digital Brand Marketing | Scoop.it

What is the most important part of an SEO's job these days? Let the experts tell you!


Via Pedro Da Silva
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Rescooped by Os Ishmael from All about Business
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7 Top Social Media Trends That Will Impact Your Marketing In 2015

7 Top Social Media Trends That Will Impact Your Marketing In 2015 | Digital Brand Marketing | Scoop.it
It’s time to have a look at which of these social media trends will take centre stage in 2015’s social landscape. Here are the 7 top social media trends to watch.

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Rescooped by Os Ishmael from Blogging, Social Media & Tools
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The Future of Social Media: 25 Experts Share Their 2015 Predictions

The Future of Social Media: 25 Experts Share Their 2015 Predictions | Digital Brand Marketing | Scoop.it
Social Media has cemented its hold on businesses as more and more marketers indicate that they are placing a high value on it and are wanting to master social tactics that effectively engage their au…

Via Joan Stewart
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Joan Stewart's curator insight, December 22, 7:27 AM

Predictions, we all love them - here are some on #SocialMedia for 2015 by Vignesh Subramanyan

Rescooped by Os Ishmael from Business in a Social Media World
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Creating More Opportunities for Engagement in 2015

Creating More Opportunities for Engagement in 2015 | Digital Brand Marketing | Scoop.it

Three insightful studies to help you start 2015 with a bang. On the menu:

 

- Social metrics are not enough

- Some advice to pitch the media

- Twitter engagement factors revealed

 

Read the article at http://blog.paper.li/2014/12/22/creating-more-opportunities-engagement-2015/

 

-------------

 

Cendrine Marrouat

 


Via Cendrine Marrouat - www.socialmediaslant.com
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Coupons Lead the Way in Mobile Shopping

Coupons Lead the Way in Mobile Shopping | Digital Brand Marketing | Scoop.it
Consumers are using their phones to research, check product reviews, look up product information and, in some cases, make a purchase from their phone, based on a new report.

The study for SPS Commerce comprised a market analysis from Forrester’s Consumer Technographics Retail Online Benchmark survey along with data from a survey of 50 managers and executives at retailers with 500 or more employees conducted by Forrester.

During the past three months, consumers used their phones for a wide range of shopping activities, none of which seem to dominate. Here’s what they did, based on a survey of 5,000 online adults who use mobile phones

Via Jeff Domansky
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Jeff Domansky's curator insight, December 22, 1:35 PM

Fascinating research into mobile shopping practices and trends. Recommended reading for marketers. 8.5/10

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The Future of All Business Is About Storytelling

The Future of All Business Is About Storytelling | Digital Brand Marketing | Scoop.it
The Metropolitan Museum of Art (Met) is one of the world's largest and finest art museums.

Via brandinmind, massimo facchinetti
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5 Sources of Online Traffic You’ve Never Heard Of

5 Sources of Online Traffic You’ve Never Heard Of | Digital Brand Marketing | Scoop.it

Online traffic is one of the key performance indicators for online businesses, as it directly affects the number of leads your business acquires.

 

Most online marketers focus their attention on the most well-known sources like search engines, social media channels, and well-known websites. There is nothing wrong with taking the road well-traveled, but don’t stop there. Take a few extra steps could mean a huge increase in traffic.

 

Here are 5 sources of online traffic that you are not using but should use to get an edge over you competitors.


Via Ivo Nový, massimo facchinetti
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SEO In 2014 and Beyond, Content Is King! Context Is Queen

SEO In 2014 and Beyond, Content Is King! Context Is Queen | Digital Brand Marketing | Scoop.it
This is 2014 everyone, content and semantic keywords are now THE most important factors of your SEO ranking next to backlinks. Google has gotten a lot smarter, and it’s time to recognize this isn’t 2005 where you can easily manipulate the search engines. It’s now about how your content is written, shared and diversified over the internet. Gone are the days of cannibalizing keywords, it’s now about using contextual and semantic keywords.

Avoid The Temptation Of Using Black Hat SEO, The Risks Are Too Great
Sometimes it is very tempting to want to “cheat the system” and use what they call Black Hat SEO methods. It’s a way of manipulating the rankings of the search engines through unethical practices and using tools that are very risky to use. Google has an Anti-Spam team of experts that are dedicated to finding websites that show the use of spam and Black Hat methods.

Black hat SEO is very short term, and will eventually result in getting your websites de-ranked. It’s time to rise above the crowd with quality, become the best company that you can be, and most importantly show that you have some authority in your niche.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Content Marketing in SEO – Infographic | SEO & Digital Marketing Blog - Abdul Malick

Content Marketing in SEO – Infographic | SEO & Digital Marketing Blog - Abdul Malick | Digital Brand Marketing | Scoop.it

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. Nowadays people also look for the facts and useful information about the products and services that they find interesting instead of ads.

So engage your audience with unique & useful story/ information of your services or product.  Provide your information precisely not with bag of unnecessary stuffing of keywords. Make your content king in the marketing world and become a great Marketer....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, December 21, 2:38 PM

Useful guide to content marketing and SEO.

Jeff Domansky's curator insight, December 21, 2:42 PM

Useful guide to content marketing and SEO.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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20 Statistic-Backed Tips For Succeeding at Content Marketing

20 Statistic-Backed Tips For Succeeding at Content Marketing | Digital Brand Marketing | Scoop.it
According to a survey from Content Marketing Institute, 86% of B2B marketers use content marketing, but only 38% believe they're good at it. 

While there are many factors that contribute to the performance of our content marketing initiatives, a sound strategy remains necessary across the board. 

To help the other 62% of marketers start feeling good about their efforts, we've collected 20 statistic-backed tips that will help you shape a more effective strategy. 

Via Jeff Domansky
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Jeff Domansky's curator insight, December 21, 2:46 PM

This post will help you get your content marketing in gear.

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How These Top Companies Are Excelling in Social Media Customer Service

How These Top Companies Are Excelling in Social Media Customer Service | Digital Brand Marketing | Scoop.it
Which channel should you use? The correct answer to that question will always be "all of them," if it's possible within your time and resources to do so.
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Why Pinterest Is So Addictive

Why Pinterest Is So Addictive | Digital Brand Marketing | Scoop.it

Since Pinterest exploded on the social media scene, the user base has only grown. In the beginning, it was the social platform for women. Crafts, fashion, food and more flooded the screen with attractive pictures and an easy-to-use sharing model. Now all different types of people and companies use Pinterest.

 

Have you checked out the Daily Infographic Pinterest board? Pinterest is creeping into my Google searches more and more lately. Whether I’m researching new pants or Internet marketing, I keep getting Pinterest in the results. Then I end up spending two hours scrolling down and learn way too much about carrot cake....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 23, 2:35 AM

Now all different types of people and companies use Pinterest.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Year in Stats - SEO, Content, and Data Analytics

The Year in Stats - SEO, Content, and Data Analytics | Digital Brand Marketing | Scoop.it

Create quality content, optimize for search engines, track in analytics, repeat. Sound familiar? We know that each of these activities is crucial for organic search success, and it’s well documented. So if you’re planning SEO in 2015, take this big list of stats and research to your team and show them it’s time to get serious about these key marketing activities.

 


Via Kamal Bennani, massimo facchinetti
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Marco Favero's curator insight, December 23, 4:02 PM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Digital Love
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The Keyword Research Guide - 'Net Features - Website Magazine

The Keyword Research Guide - 'Net Features - Website Magazine | Digital Brand Marketing | Scoop.it

Via Gael
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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How Online Reviews are Affecting the Consumer Decision Making Model - Local Marketing Circle

How Online Reviews are Affecting the Consumer Decision Making Model - Local Marketing Circle | Digital Brand Marketing | Scoop.it

Reviews are playing a major role in the consumer decision making model. They provide information about your business for your customers while helping boost your local SEO in the process. With the access of countless online reviews and commentary on social media networks consumers are now more informed, connected, and empowered than ever before.

 

Our objective for this post is to break down the 5 steps in the consumer decision making model to discuss the impact of online reviews and strategies you can implement to encourage potential customers to choose your business with their purchases....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 22, 2:01 AM

Here's a look at the impact of online reviews on social marketing.

wanderingsalsero's curator insight, December 23, 4:25 AM

Network marketers should pay attention to this too. As the economy gets worse, which I'm sure it will, people are going to 'cocoon' themselves more and more and they'll be using the internet to look for information to make purchases (if and when they have money).

Rescooped by Os Ishmael from Digital Content Marketing
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Fewer than half of content marketers think they are effective - The Guardian

Fewer than half of content marketers think they are effective - The Guardian | Digital Brand Marketing | Scoop.it
The sector might be maturing, but content marketers are still misusing their budgets

Via brandinmind
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Rescooped by Os Ishmael from Digital Content Marketing
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2014's top 8 moments in the business of social media

2014's top 8 moments in the business of social media | Digital Brand Marketing | Scoop.it
Take a look at these eight social media campaigns that captured the public's attention in 2014.

Via brandinmind
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Rescooped by Os Ishmael from All about Business
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How To Use Facebook Ads to Promote Your Blog Content

How To Use Facebook Ads to Promote Your Blog Content | Digital Brand Marketing | Scoop.it
Could you use more traffic to your blog?Have you considered Facebook ads?To get the most out of your Facebook marketing efforts, Facebook ads can help drive quality traffic to your blog content.In this article you'll discover how promoting blog content can help maintain your Faceboo

Via Ariadna's Fantasy
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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10 Content Marketing Trends Every Leader Needs to Know for 2015

10 Content Marketing Trends Every Leader Needs to Know for 2015 | Digital Brand Marketing | Scoop.it
You know the importance of diversifying your financial portfolio, but do you apply that same concept to your network of advisers?

Just as you cover your bases financially, you need to consult experts from a variety of backgrounds before making large-scale marketing decisions.

As you start planning for the New Year, accessing this network is crucial. Right now, I'm having conversations with experts, media outlets, brands, organizations, and others who have insight into what the content marketing landscape for 2015 will look like.

Via Brian Yanish - MarketingHits.com, donhornsby, massimo facchinetti
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donhornsby's curator insight, December 22, 10:15 AM

(From the article): Brands Will Need to Cut Through the Clutter


Although articles and long-form blog posts will remain important, Renée Warren, president and CEO of Onboardly, believes more companies will start to emphasize visual and audio content.

 

"As far as getting attention and cutting through the clutter, creative videos, interesting podcasts, and variations of visually appealing data representation like infographics and SlideShare presentations will be the big winners," she says. "Repurposing content will be at an all-time high in 2015."

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The Top 10 Google Searches of 2014

The Top 10 Google Searches of 2014 | Digital Brand Marketing | Scoop.it
Google unveils the people, books, and tech gadgets the world searched for the most in 2014.

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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Can Analysis be Open-Source?

Can Analysis be Open-Source? | Digital Brand Marketing | Scoop.it
The Mode Playbook is the start of our effort to find out. Each Playbook report includes a SQL query and a visualization. They're built on top of an example users table and event stream—a data structure that's common in many companies. Because users can represent customers, accounts, or users, and events can be logins, purchases, clicks, screen views, or any combination of actions, each Playbook is designed to be flexible enough to fit many different businesses and products. If you have a SQL database with these two concepts, you can make a few simple changes to the reports we provide and have access to the same set of analytical tools we've built over the last year.

Via Jeff Domansky
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Jeff Domansky's curator insight, December 21, 2:30 PM

It's a provocative question and this tech startup set out to try to answer whether data analysis can be open source. If data is your thing, take a look at their free tool.

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68 Best Blogging Tips: Bloggers Ultimate Checklist 2014 | Infographic

68 Best Blogging Tips: Bloggers Ultimate Checklist 2014 | Infographic | Digital Brand Marketing | Scoop.it
Here's your ultimate blogging checklist! Follow these blogging tips to learn the do's and don'ts in blogging, how to implement SEO the right way, optimize your layout and make your content interesting.

 

Learn more:

 

https://gustmees.wordpress.com/2013/06/01/what-you-should-know-about-blogging/

 


Via ICTPHMS, Gust MEES, massimo facchinetti
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Gust MEES's curator insight, December 21, 2:43 PM
Here's your ultimate blogging checklist! Follow these blogging tips to learn the do's and don'ts in blogging, how to implement SEO the right way, optimize your layout and make your content interesting.


Learn more:


https://gustmees.wordpress.com/2013/06/01/what-you-should-know-about-blogging/


Rescooped by Os Ishmael from Content Creation, Curation, Management
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How to Improve Your Market Research with Content Aggregation - Business 2 Community

How to Improve Your Market Research with Content Aggregation - Business 2 Community | Digital Brand Marketing | Scoop.it
Content aggregation is as old as the Internet but it was only recently that companies took advantage of it to use in marketing research.

Via massimo facchinetti
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Marco Favero's curator insight, December 22, 3:26 PM

aggiungi la tua intuizione ...