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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The significance of plot without conflict [in biz storytelling]

The significance of plot without conflict [in biz storytelling] | Digital Brand Marketing | Scoop.it
In the West, plot is commonly thought to revolve around conflict: a confrontation between two or more elements, in which one ultimately dominates the other. The standard three- and five-act plot... (holy guac, this is an awesome article!

Via Karen Dietz
Os Ishmael's insight:

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Puneet Gupta's curator insight, January 9, 2013 4:36 AM

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, January 9, 2013 2:22 PM
Yes Ozzie, we are constantly telling our stories! There is so much variety in story structures and types of stories. I agree, we need to see storytelling as an expansive experience instead of narrowing down our options to a few types and structures! Thanks for your comment :)
Karen Dietz's comment, January 9, 2013 2:22 PM
Thank you Os and Puneet.
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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10 tips for becoming a better conversationalist

10 tips for becoming a better conversationalist | Digital Brand Marketing | Scoop.it
Whether you love standing around and chatting or cringe at the thought of yet another “forced” conversation, being a good conversationalist is important for both networking and ...

Via Kamal Bennani, massimo facchinetti
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Rescooped by Os Ishmael from digital marketing strategy
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5 Sources of Online Traffic You’ve Never Heard Of | SEJ

5 Sources of Online Traffic You’ve Never Heard Of | SEJ | Digital Brand Marketing | Scoop.it
Here are 5 sources of online traffic that you are not using but should use to get an edge over you competitors.

Via Bonnie Burns, Roy Kenda, Official AndreasCY, malek
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Jakarta Web Developer's curator insight, December 25, 3:26 AM

be Social:  
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WebTech Group STL's curator insight, December 25, 4:24 PM

5 Sources of Online Traffic You’ve Never Heard Of | SEJ - WebTech Group

Sergey Pavlov's curator insight, December 26, 9:23 AM

Ideas for traffic

Rescooped by Os Ishmael from Content Creation, Curation, Management
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6 trends redefining the way we watch television

6 trends redefining the way we watch television | Digital Brand Marketing | Scoop.it
Spoiler alert: It's a whole different ball game.

Via The Digital Rocking Chair, massimo facchinetti
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The Digital Rocking Chair's curator insight, December 25, 12:40 PM


Lindsay Rothfeld:  "In 2014, several big trends solidified themselves as potential game-changers for the entertainment and television industry: Among them participatory television, enhanced analytics, mobile engagement, new options for advertisers and increased digital streaming."

Marco Favero's curator insight, December 26, 6:07 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from digital marketing strategy
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No, no, no: 13 unlucky LinkedIn profile pics to kill in 2015

No, no, no: 13 unlucky LinkedIn profile pics to kill in 2015 | Digital Brand Marketing | Scoop.it
Seriously, bro, put a shirt on.

Via malek
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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A Filmmaker's Perspective: Best Story Thinking For Success

A Filmmaker's Perspective: Best Story Thinking For Success | Digital Brand Marketing | Scoop.it

“The biggest mistake people make, she says, is that people think a story is a corporate or publicity video. “It’s not! A story is a story!”


Via Karen Dietz
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Karen Dietz's curator insight, December 26, 1:24 PM
A story is a story, not an ad. And if you tell a great story, it can turn into an ad for your business. It's all about getting your head on straight to really capture the power of business storytelling. In this post a film maker sets us straight. Her points are right on. Enjoy the insights here as we get ready for 2015.
Art Jones's curator insight, December 26, 5:39 PM

The author says:


"Stories tell the true journey of a person; of a client; of a company; of how they got from point A to B and why it’s so important for them to advocate, give a testimony or be on the journey. And from there you draw the right crowd of people who want to be with you on the journey. All through telling a story.”

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Are We Too Excited By Excitement? via @Curagami

Are We Too Excited By Excitement?  via @Curagami | Digital Brand Marketing | Scoop.it

Maybe our web marketing needs to slow down, build online community and curate more? Thomas Hellum's slow TV provides valuable lessons in what's next online.

Here are a few of Slow TV's valuable lessons in the creation of sustainable online community:

Social media + mobile = powerful community building tools combination.Happening NOW creates an “event-like” atmosphere especially if you don’t edit the timeline.Pre-sell community with an ASK, “What do you want to see”.Use the web for support before, during and after event.
Via Martin (Marty) Smith, malek
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malek's curator insight, December 24, 8:06 PM

More stats confirm the trend

  • Mobile sharing is double PC sharing
  • Almost 75% share on mobile
  • 1B Facebook users on mobile
Rescooped by Os Ishmael from Online Marketing Resources
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Google Pigeon Update Rolls Out To UK, Canada & Australia

Google Pigeon Update Rolls Out To UK, Canada & Australia | Digital Brand Marketing | Scoop.it

Google's new local ranking algorithm that launched in the US earlier this year has rolled out to the UK, Canada and Australia.


Via Pedro Da Silva
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The Top 5 Viral Events of 2014 - SocialTimes

The Top 5 Viral Events of 2014 - SocialTimes | Digital Brand Marketing | Scoop.it

“Going viral is a coveted status many content creators hope for. Here are the top five viral events of 2014.” - ALS Ice Bucket Challenge - 2014 FIFA World Cup - Ellen’s Oscar Selfie - Hollaback Video - #Ferguson


Via Ivo Nový, massimo facchinetti, malek
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Take Charge of Your SEO With These Five Tools

Take Charge of Your SEO With These Five Tools | Digital Brand Marketing | Scoop.it

Keep trying out the latest and the greatest tools as and when they come out, and you’ll never be left behind in the constant race for SEO one-upmanship.


Via Kamal Bennani, massimo facchinetti
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John Norman's curator insight, December 26, 3:17 PM

Plenty of useful tools here

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Evolution of Web Design #infographic

Evolution of Web Design  #infographic | Digital Brand Marketing | Scoop.it
Technology runs at such an astounding speed, constantly changing and always evolving; see how far web design has come in such a short space of time.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Moumita Dasgupta's curator insight, December 26, 12:12 AM

Simply amazing and precisely to the point infographic.

Marco Favero's curator insight, December 26, 6:09 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
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Do e-readers really harm sleep? Depends what you call an e-reader | David Meyer | GigaOM Tech News

Do e-readers really harm sleep? Depends what you call an e-reader | David Meyer | GigaOM Tech News | Digital Brand Marketing | Scoop.it

A new study has claimed that light-emitting e-readers “negatively affect sleep, circadian timing and next-morning alertness” when used in the evening. However, those reading the resulting coverage should look into the details before worrying too much.

The study was published Monday in the Proceedings of the National Academy of Sciences (PNAS), leading to scary headlines such as: “E-readers ‘damage sleep and health,’ doctors warn” (BBC); “Keep That E-Reader Out of Bed and You’ll Feel Better in the Morning” (Pacific Standard); and “Before Bed, Switch Off The E-Reader And Pick Up A Paperback” (Fast Company).

The key problem with this study and the more alarmist stories that followed, is that when it says “e-reader”, it means “Apple iPad”. An iPad at full brightness, no less. When I hear “e-reader”, I tend to think “dedicated e-reader” – an e-ink device without a backlit screen — rather than a multi-purpose tablet. And there’s a big difference.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Rescooped by Os Ishmael from Online Marketing Resources
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A Guide to Twitter Chats

A Guide to Twitter Chats | Digital Brand Marketing | Scoop.it
A detailed guide on how to set up and run Twitter chats using the best tools and practices available. Great case studies also included.

Via Pedro Da Silva
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Interesting Infographics: The Content Marketing Hierarchy of Needs

Interesting Infographics: The Content Marketing Hierarchy of Needs | Digital Brand Marketing | Scoop.it
Have you ever heard of Maslow’s hierarchy of needs? It’s a useful concept for sales and marketing to create better connections and relationships with prospects and clients. Abraham Maslow wrote a paper in 1943, “A Theory of Human Motivation” and subsequent book, Motivation and Personality, where he summarized the 5 needs most people search for. The more basic needs are represented at the bottom of the pyramid.

Via Jeff Domansky, Brian Yanish - MarketingHits.com, donhornsby, massimo facchinetti
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Marco Favero's curator insight, December 23, 12:39 PM

aggiungi la tua intuizione ...

malek's curator insight, December 24, 7:32 PM

captivating analogy with Maslow's hierachy

Jakarta Web Developer's curator insight, December 24, 11:35 PM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

Rescooped by Os Ishmael from digital marketing strategy
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5 Ways to Improve Your Pinterest Marketing

5 Ways to Improve Your Pinterest Marketing | Digital Brand Marketing | Scoop.it
Do you want more pins and repins? Are you looking for ways to drive more traffic and engagement? If you want your content pinned more often, you need to make it easy for visitors to take action.

Via Bonnie Burns, Webaholic, Jakarta Web Developer, malek
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Bonnie Burns's curator insight, December 22, 12:18 PM

Discover how to optimize your images for pinning and repurpose your most popular pins for increased engagement.

Jakarta Web Developer's curator insight, December 25, 3:27 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

Rescooped by Os Ishmael from Online Marketing Resources
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The Offline / Online Marketing Landscape

The Offline / Online Marketing Landscape | Digital Brand Marketing | Scoop.it

If there’s one thing I’ve learned this year it is this: share a vaguely useful colourful chart on social media channels, and your ship will come in.


Via Pedro Da Silva
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Rescooped by Os Ishmael from Ecom Revolution
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10 Internal Search Tips Worth A Million [w/ 4 via @Scenttrail]

10 Internal Search Tips Worth A Million [w/ 4 via @Scenttrail] | Digital Brand Marketing | Scoop.it

A couple weeks ago, we dug into internal site search & found that in some cases, searches performed by only 10% of the site's total traffic made up nea

Tip #1 - Make sure search boar is visible.

Tip #2 - Use auto-complete, suggestions and create Top 10 Search results content.

Tip #3 - Show most "relevant" results first (see tip #10).

Tip #4 - Deliver results in "local language" i.e. call things the same as your audience.

Tip #5 - Offer multiple ways users can filter results (price, category, best reviewed, most shared).

Tip #6 - Include product reviews, in-stock status and purchasing buttons.

 

Tip #7: Mine internal search to guide merchandising.

Tip 8: Keep SEO Spiders away from internal search results to avoid duplicate content and no social support problems.

Tip #9: Give customers the ability to save searches to MyProfile.

Tip #10 Use an algorithm to fire search results based on predictive analytics (persona based if possible).

Marty Note
When I was a Director of Ecommerce we used Internal search to help make our aggressive growth goals. I added 7 - 10 because internal search is every ecommerce team's best ally. Internal search is a goldmine of information. Follow these ten tips to mine the gold internal search provides.

 


Via Martin (Marty) Smith
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The Complete Guide to Transactional Email

The Complete Guide to Transactional Email | Digital Brand Marketing | Scoop.it

Via Pedro Da Silva
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Content marketing in 2015 -- research, not predictions - iMediaConnection.com

Content marketing in 2015 -- research, not predictions - iMediaConnection.com | Digital Brand Marketing | Scoop.it

The next big thing in content marketing technology, the content marketing stack, will develop significantly in 2015. Content stacks are necessary to consolidate the eight content marketing use cases identified in research we published on the content software landscape. No use case is an island. As organizations mature and become more strategic in their content marketing initiatives, it becomes imperative to seamlessly link execution to analytics, or optimization, or targeting, for example. We'll soon see end-to-end offerings from the big enterprise players: Adobe, Oracle, and Salesforce.com. All are scrambling to integrate multiple content point solutions into seamless "stacks," similar to the ad stack. In fact, content stacks will talk to the ad stacks, helping to integrate paid, owned and earned media. A couple years out, these two stacks will comprise what we refer to today as the marketing cloud.


Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, December 24, 2:42 PM

A thoughtful article by Rebecca Lieb from Altimeter Group about seven trends based on research she sees developing in the #contentmarketing space. The focal point is the concept of a "content marketing stack" based on the various uses cases identified in research done by Altimeter and which gives the many discussions around content marketing a more strategic focus.

Chaiwat Theerasong's curator insight, December 25, 12:28 AM

Interesting research

Kate Woodward's curator insight, Today, 6:24 AM

This article is written by a research analysis who explores the future of content marketing in 2015. She suggests employees be educated to participate in the 'content ecosystem' as it provides a more useful and meaningful content creation. She predicts large companies will empower employees to 'create, ideate and leverage content'. Personalisation will drive the future of content marketing.

Rescooped by Os Ishmael from Online Marketing Resources
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The Ultimate Guide to 2014’s SEO Changes: How to Deal with a New Reality

The Ultimate Guide to 2014’s SEO Changes: How to Deal with a New Reality | Digital Brand Marketing | Scoop.it

2014 was a busy year for Google. Get expert opinions on how the main changes of 2014 are going to affect us next year.


Via Pedro Da Silva
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Rescooped by Os Ishmael from Online Marketing Resources
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Facebook Challenges YouTube Channels With New Features For Pages

Facebook Challenges YouTube Channels With New Features For Pages | Digital Brand Marketing | Scoop.it

Twitter's not the only one Facebook is battling for control of news and content distribution. With Pages getting quieted down in the feed, Facebook wants to..


Via Pedro Da Silva
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Rescooped by Os Ishmael from Business in a Social Media World
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7 Twitter Bio Ideas that Entice Followers (and Make You Unforgettable)

7 Twitter Bio Ideas that Entice Followers (and Make You Unforgettable) | Digital Brand Marketing | Scoop.it

The Twitter bio is one of the most overlooked features on Twitter (with lists). Many people think that no one looks at it anymore. Nothing could be farther from the truth.

 

Every time I check a Twitter profile, the first thing I focus on is the bio. If I find it relevant to me, I will have then read some tweets, and peruse lists. 

 

Making a Twitter bio shine is not difficult. Aaron Lee has some great tips for us. My favorite is #4: including the username of your employer. 

 

Read the article at http://www.postplanner.com/awesome-twitter-bio-ideas-to-entice-followers/

 

----------------

 

Cendrine Marrouat 


Via Cendrine Marrouat - www.socialmediaslant.com
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Venkatesh Iyer (venkyiyer.com)'s curator insight, Today, 1:23 AM

I just checked out my Twitter profile after reading this post.

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5 Presentation Predictions for 2015

5 Presentation Predictions for 2015 | Digital Brand Marketing | Scoop.it

With 2015 fast approaching, I’m going to use my futuristic lens on once again, and offer my 5 presentation predictions for this upcoming year.


Via Baiba Svenca, massimo facchinetti
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Baiba Svenca's curator insight, December 24, 10:59 AM

An interesting opinion/ prediction about what is awaiting those who are going to make presentations next year.

Arjun Rajagopalan's comment, December 24, 10:50 PM
No question at all, we have come a long way from having Powerpoint as the king of the heap of presentation software. The variety of options on offer, and the range of capabilities are wide, diverse and individually tailored to the needs of presenters. The day of one-package-does-it-all is over. Microsoft themselves seem to have realised it and ar pitching Sway as the successor to Powerpoint. Interesting times ahead.
RATOMAHENINA HARRY's curator insight, December 25, 1:39 PM

Merci a SCOOP IT Big boss . Merci a tous pour votre position et attitude " WE CHANGE THE WORLD " .

Rescooped by Os Ishmael from All about Business
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Top 10 Social Media Highlights of 2014 (Charts) - Heidi Cohen

Top 10 Social Media Highlights of 2014 (Charts) - Heidi Cohen | Digital Brand Marketing | Scoop.it
To improve your business's social media strategy, examine the social media highlights of 2014 (includes charts and 24 actionable tactics.)

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The 2014 Story: A Year of Ideas, Inspiration From TED Talks via @kdietz

What were the most powerful ideas of 2014? Watch our 8-minute highlight reel of the Year in Ideas. Explore a fun, interactive playlist of the TED Talks of th...

Via Karen Dietz, John van den Brink, malek
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Karen Dietz's curator insight, December 24, 10:41 AM

Lots of folks have been putting together the "best of 2014" lists and this one is my favorite so far. It's inspirational and just what we need during the holidays.


2014 was a remarkable year and I can hardly wait to see how we progress in 2015.


Enjoy!

Art Jones's curator insight, December 24, 9:35 PM

Watch this 8.32 minute compilation of the best of TED in 2014 and I guarantee  one of these voices or perhaps all will serve to inspire you. 


Enjoy!

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Why Pinterest Is So Addictive

Why Pinterest Is So Addictive | Digital Brand Marketing | Scoop.it

Since Pinterest exploded on the social media scene, the user base has only grown. In the beginning, it was the social platform for women. Crafts, fashion, food and more flooded the screen with attractive pictures and an easy-to-use sharing model. Now all different types of people and companies use Pinterest.

 

Have you checked out the Daily Infographic Pinterest board? Pinterest is creeping into my Google searches more and more lately. Whether I’m researching new pants or Internet marketing, I keep getting Pinterest in the results. Then I end up spending two hours scrolling down and learn way too much about carrot cake....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 23, 2:35 AM

Now all different types of people and companies use Pinterest.