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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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The significance of plot without conflict [in biz storytelling]

The significance of plot without conflict [in biz storytelling] | Digital Brand Marketing | Scoop.it
In the West, plot is commonly thought to revolve around conflict: a confrontation between two or more elements, in which one ultimately dominates the other. The standard three- and five-act plot... (holy guac, this is an awesome article!

Via Karen Dietz
Os Ishmael's insight:

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Puneet Gupta's curator insight, January 9, 2013 4:36 AM

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, January 9, 2013 2:22 PM
Yes Ozzie, we are constantly telling our stories! There is so much variety in story structures and types of stories. I agree, we need to see storytelling as an expansive experience instead of narrowing down our options to a few types and structures! Thanks for your comment :)
Karen Dietz's comment, January 9, 2013 2:22 PM
Thank you Os and Puneet.

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Rescooped by Os Ishmael from Business in a Social Media World
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This Brand Blog Grew to 50 Million Monthly Readers in Just 10 Months. Here’s How

This Brand Blog Grew to 50 Million Monthly Readers in Just 10 Months. Here’s How | Digital Brand Marketing | Scoop.it

I'm just quoting an extract from Natalie Burg's article: 

Of those 100 or so fully composed daily stories, only about 15 will make it to the blog. The curators gnaw the contender list down by testing each with unpublished paid posts on Facebook. Rather than simply posting a link to their audience, PetFlow pays to distribute them to a certain segment of Facebook users who aren’t fans. If a post meets a certain criteria—a classified combo of likes, clicks, shares, or comments—it graduates to the blog and is shared with the PetFlow Facebook pack.

A fascinating look at the Upworthy-like curation system!


Read at http://contently.com/strategist/2014/10/13/how-this-brand-blog-grew-to-50-million-monthly-readers-in-just-10-months/


Via Cendrine Marrouat - www.socialmediaslant.com
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Rescooped by Os Ishmael from digital marketing strategy
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20 Tools for Creating and Delivering Amazing Presentations

20 Tools for Creating and Delivering Amazing Presentations | Digital Brand Marketing | Scoop.it
Got a presentation coming up? Here are 20 tools you can use to make sure it goes off without a hitch.

Via Maria Margarida Correia, Jakarta Web Developer, malek
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malek's curator insight, October 18, 1:03 PM

An amazing collection,

Keynote and Haiku Deck are my favourites. 

Rescooped by Os Ishmael from Business in a Social Media World
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You Are Responsible for Your Own Brand - #JayToday - YouTube

As Jay Baer mentions in this excellent video, your level of success doesn't  make you better than others.

 

Being approachable is a personal decision. And the same goes for the way you choose to treat people. 

 

-------------------

 

Cendrine Marrouat 


Via Cendrine Marrouat - www.socialmediaslant.com
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Luigina Sgarro's curator insight, Today, 8:57 AM

Inaccessibilità e senso di superiorità sono davvero una conseguenza inevitabile del successo? Come sono le persone di successo migliori che abbiamo conosciuto?

Rescooped by Os Ishmael from Ecom Revolution
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Magento Theme Review: Share Your Faves with @Curagami

Magento Theme Review: Share Your Faves with @Curagami | Digital Brand Marketing | Scoop.it

MagentoTheme Review
Working on finding great Magento ecommerce themes for friends at http://www.Moon-Audio.com. Share your favorite Magento Themes via email to martin(at)Curagami.com.

Much appreciated, Marty


Via Martin (Marty) Smith
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Rescooped by Os Ishmael from Business in a Social Media World
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YouTube for Business & Branding (it's not just for cats)

YouTube for Business & Branding (it's not just for cats) | Digital Brand Marketing | Scoop.it

If you are looking for a concise yet thorough look at YouTube basics, this is the article to check out. Jon Whitbeck has written some excellent posts on website design too. 

Read it at http://whitbeckweb.com/youtube-business-branding-just-cats/


Via Cendrine Marrouat - www.socialmediaslant.com
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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The 7 Habits Of Highly Effective Mobile Content Marketers

The 7 Habits Of Highly Effective Mobile Content Marketers | Digital Brand Marketing | Scoop.it

Via Baochi, massimo facchinetti
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Rescooped by Os Ishmael from Online Marketing Resources
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Mobile SEO - The webmaster guide

Mobile SEO - The webmaster guide | Digital Brand Marketing | Scoop.it

See what your page looks like on mobile and learn how to make it look better and work better for mobile SEO.


Via Pedro Da Silva
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Bersin by Deloitte: 10 Top Disruptive HR Technology-related Trends Poised to ... - Crowdsourcing.org

Bersin by Deloitte: 10 Top Disruptive HR Technology-related Trends Poised to ... - Crowdsourcing.org | Digital Brand Marketing | Scoop.it

While the shift in the purpose of software from "systems of record" to "systems of engagement" may be the most profound issue impacting HR technology today, additional disruptive trends include the following: -Mobile is everything - Mobile...


Via Fred Zimny, malek
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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A Content Marketing Strategy That Goes Beyond Pushing Tons Of Copy - Fast Company

A Content Marketing Strategy That Goes Beyond Pushing Tons Of Copy - Fast Company | Digital Brand Marketing | Scoop.it
Are you a content marketer or pusher? Here's the next evolution of content marketing.

Via Bridge PR & Media Services, massimo facchinetti
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Is Your Content Worth Sharing? Storytelling Techniques in Social Media - Kruse Control Inc

Is Your Content Worth Sharing? Storytelling Techniques in Social Media - Kruse Control Inc | Digital Brand Marketing | Scoop.it

"Your brand is no longer what you tell customers it is. It’s what consumers tell each other it is." - Kathi Kruse


Via Cendrine Marrouat - www.socialmediaslant.com
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Elizabeth Alfaro's curator insight, October 17, 11:34 AM

You have to educate people step-by-step both in your product and the experience they’ll receive when they buy.

M. Philip Oliver's curator insight, October 17, 2:15 PM

Thanks to Cendrine Marrouat

Rescooped by Os Ishmael from Content Creation, Curation, Management
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10 Innovative Ways to Analyze Google Analytics Data to Increase Sales

10 Innovative Ways to Analyze Google Analytics Data to Increase Sales | Digital Brand Marketing | Scoop.it
to

Via Baochi, massimo facchinetti
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Marco Favero's curator insight, October 16, 12:15 PM

aggiungi la tua intuizione ...

Dean Ryan G. Martin's curator insight, October 17, 8:14 AM

This is what I'm looking for. Studying Analytics must be a part of your everyday routine. 

Rescooped by Os Ishmael from digital marketing strategy
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Link Building Is NOT The Promised Future

Link Building Is NOT The Promised Future | Digital Brand Marketing | Scoop.it

Building the types of links that help grow your online business and organic search traffic is getting harder. It used to be fairly straightforward, back before Google worked out how to treat links with different levels of quality and trust. However, the fact that it's getting harder doesn't mean that it's dead.


Via malek
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malek's curator insight, October 14, 7:07 PM

What is the future of SEO? 

Looks like a main theme on Scoop.it.

I found this post much like a road map agree with these conclusions

1. Anchor text will matter less and less

2. Deep linking will matter less and less

[url=/u/85254 x-already-notified=1]Neil Ferree[/url] is looking for new alternative, he tweeted" Why Content and Social Media Marketing are the New SEO http://snip.ly/bmK3 "


No links, Content and SEO................What do you think

Rescooped by Os Ishmael from digital marketing strategy
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How to Get All of Your Social Media Updates in One Place

How to Get All of Your Social Media Updates in One Place | Digital Brand Marketing | Scoop.it
You log into Facebook and check your updates, switch to Twitter to do the same, then to Snapchat, then Instagram, then Tumblr, then WhatsApp, then two or three more. Save yourself from social media fatigue and earn back some productivity points by consolidating all your incoming feeds into one place—here are some ideas about how to go about it.

Via massimo facchinetti, malek
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malek's curator insight, October 15, 7:29 AM

Email still rules.

Gmail even sorts all of these alerts into a Social tab for you to keep your main inbox clear.

Rescooped by Os Ishmael from digital marketing strategy
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33 Resources to Write Great Blog Headlines

33 Resources to Write Great Blog Headlines | Digital Brand Marketing | Scoop.it
2 million blog posts are written every day. As the web becomes more crowded with content, it’s becoming harder and harder to draw people’s attention to your blog posts. Don’t know how to keep u…

Via Stefano Principato, malek
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare | Digital Brand Marketing | Scoop.it
If you're reading this post, chances are you already have the SlideShare basics under your belt. You've uploaded a few presentations. You know you need a compelling story, beautiful design, enticing call-to-action, and solid promotion plan -- and you're comfortable executing on all of that in your slides.


But you feel like there's still more you could be doing with the platform. You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). 

Unfortunately, the recommendations you've found so far have been fairly surface-level. 

If this sounds like you, I'd recommend you keep on reading. We've compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 18, 2:41 PM

Useful tips to help you get the most from your Slideshare presentations.

Jeff Domansky's curator insight, October 18, 2:47 PM

Useful tips to help you get the most from your Slideshare presentations.

Marco Favero's curator insight, October 18, 6:42 PM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Online Marketing Resources
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How to Create a Content Marketing Strategy

How to Create a Content Marketing Strategy | Digital Brand Marketing | Scoop.it

How to create a content marketing strategy your customers will love, in 7 steps. Build your content marketing plan with downloadable framework from Jay Baer.


Via Pedro Da Silva
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Rescooped by Os Ishmael from digital marketing strategy
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How to Conduct a Usability Heuristic Evaluation - Designmodo

How to Conduct a Usability Heuristic Evaluation - Designmodo | Digital Brand Marketing | Scoop.it
Heuristic evaluation is a process, where evaluators, aka user experience specialists, go through the interface of a website, perform various tasks in order to identify usability issues that need to be fixed for a smoother user experience.

Via Jesús Hernández, malek
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Rescooped by Os Ishmael from digital marketing strategy
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The 8 Essential Tools That Keep a Social Media Agency Humming

The 8 Essential Tools That Keep a Social Media Agency Humming | Digital Brand Marketing | Scoop.it
Go inside the sharing strategy of a social media agency with 93 connected profiles! See how they get work done and their favorite tools for sharing.

Via Khaled El Ahmad, malek
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Rescooped by Os Ishmael from digital marketing strategy
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Recruitment : The Success of a Social Referral Program

Recruitment : The Success of a Social Referral Program | Digital Brand Marketing | Scoop.it
Apply these principles to a social referral program, can completely transfigure the recruitment process, and make it more effective than it previously was.

Via malek
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malek's curator insight, October 17, 6:09 PM


35% of all Dropbox users come from referrals (excludes sign ups from sharing files)

Rescooped by Os Ishmael from Ecom Revolution
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Can't Is MUSIC To A Marketing Geeks Ears: Added Daily Diary To Ecom Revolution

Can't Is MUSIC To A Marketing Geeks Ears: Added Daily Diary To Ecom Revolution | Digital Brand Marketing | Scoop.it

Ecommerce Revolution In 2015
Yesterday we planted a flag stating our intention to create an ecommerce revolution in 2015. Today first objections were heard. Learn why Can't is music to a marketing geeks ears and how you can join the ecommerce revolution so you can say, "Yeah, I helped with that," when others say they wish they could have been there.

Join The Ecom Revolution Today
http://bit.ly/ecom_revolution_google  ;


Via Martin (Marty) Smith
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Announcing the 2014 Local Search Ranking Factors Results

Announcing the 2014 Local Search Ranking Factors Results | Digital Brand Marketing | Scoop.it
Behavioral signals—especially clickthrough rate from search results—seem to be increasing in importance. Darren Shaw in particular noted Rand's IMEC Labs research, saying "I think factors like click through rate, driving directions, and "pogo sticking" are valuable quality signals that Google has cranked up the dial on."

Via malek
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malek's curator insight, October 15, 7:21 PM

The growth in Behavioural signal is noteworthy. (Click through and Pogo sticks).

Marco Favero's curator insight, October 16, 8:21 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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10 Ways to Improve Your Content Marketing | Neil Patel

10 Ways to Improve Your Content Marketing | Neil Patel | Digital Brand Marketing | Scoop.it

Looking for ways to improve your content marketing?  Are you wondering what resources you should be reading to boost your content marketing efforts?

 

I’ve compiled a list of 10 articles you should read that will not only teach you how to improve your content marketing but will also show you how to generate more traffic and sales.Here it is....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 16, 10:40 AM

Really useful social media and social marketing resource from Neil Patel.

Marco Favero's curator insight, October 16, 12:14 PM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Storytelling: The Ultimate Survival Tool?

I think business leaders would do themselves well by studying what authors know about crafting and telling compelling stories.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Therese Torris's comment, October 16, 11:19 AM
Excellent!
Marco Favero's curator insight, October 16, 12:15 PM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Ecom Revolution
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Ecommerce Revolution Manifesto: Join & Contribute

Ecommerce Revolution Manifesto: Join & Contribute | Digital Brand Marketing | Scoop.it

Revolution Has Begun, Now Join & Contribute
Are you as frustrated, bored and wanting more from ecommerce as we are? "We" is five marketing, merchants and Magento programmers who know TOGETHER we change the way we communicate, share and sell things to one another.

Learn More
http://bit.ly/ecom_revolution_google ;


Via Martin (Marty) Smith
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Is Referral Marketing the most important tool in your ecommerce toolbox?

Is Referral Marketing the most important tool in your ecommerce toolbox? | Digital Brand Marketing | Scoop.it

The funny thing about referrals is that because it’s such a no brainer, a lot of businesses don’t have a formal program setup to ensure e that they’re maximizing this channel, by automatically or programmatically asking all their customers. That’s both a shame and an opportunity lost, because for every one customer who may be naturally inclined to refer or recommend a businesses to their friends“without” being asked, there are almost certainly a number that will be too busy, or not inclined to refer anything without being asked to do so.

 

That’s reflected in the research as well. Some research done by Texas Tech showed that while 83% of consumers indicate they’d be willing to refer a business they frequent, only 29% actually do. That’s because surprisingly most businesses simply don’t ask.A quick and easy  customer referral program is not only a great marketing strategy on it’s own, because of that gap in consumer willingness and businesses asking, there is also a really good chance that setting up a customer referral program is great low hanging marketing fruit you can take advantage of....


Via Jeff Domansky
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Marco Favero's curator insight, October 15, 8:27 AM

aggiungi la tua intuizione ...

Jan Wallen's curator insight, October 15, 9:14 AM

How to make the most of referrals for marketing 

Türkiye İnternette's curator insight, October 15, 11:30 AM

The answer to this qquestion is "most probably yes"