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The significance of plot without conflict [in biz storytelling]

The significance of plot without conflict [in biz storytelling] | Digital Brand Marketing | Scoop.it
In the West, plot is commonly thought to revolve around conflict: a confrontation between two or more elements, in which one ultimately dominates the other. The standard three- and five-act plot... (holy guac, this is an awesome article!

Via Karen Dietz
Os Ishmael's insight:

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Puneet Gupta's curator insight, January 9, 2013 4:36 AM

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, January 9, 2013 2:22 PM
Yes Ozzie, we are constantly telling our stories! There is so much variety in story structures and types of stories. I agree, we need to see storytelling as an expansive experience instead of narrowing down our options to a few types and structures! Thanks for your comment :)
Karen Dietz's comment, January 9, 2013 2:22 PM
Thank you Os and Puneet.
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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How Much Money Do You Really Need To Build An Inbound Marketing Strategy? - Forbes

How Much Money Do You Really Need To Build An Inbound Marketing Strategy? - Forbes | Digital Brand Marketing | Scoop.it
Main Outlets

Content marketing. SEO. Social media marketing. Important Variables

Niche. Competition. Priorities. Pacing. Getting Started

fixing any SEO issues with your site,establishing a blogging or content marketing platform, andbuilding and optimizing your social media profiles.

Via marketingIO, massimo facchinetti
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marketingIO's curator insight, September 23, 10:26 AM

Blocking 'n tackling.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

Rescooped by Os Ishmael from Content Creation, Curation, Management
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10 Challenges Businesses Face with Search Engine Marketing Campaigns

10 Challenges Businesses Face with Search Engine Marketing Campaigns | Digital Brand Marketing | Scoop.it

Via Christino Martin, massimo facchinetti
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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5 Ways to Inspire Imagination Through Simple Visual Storytelling

5 Ways to Inspire Imagination Through Simple Visual Storytelling | Digital Brand Marketing | Scoop.it
You’ll see how the context, and some subtle changes, alter the emotional response you feel. This post showcases imagination - the readers imagination. How do you inspire imagination? Often by providing fewer details. With less detail, your reader has no choice but to let their imagination will fill in the gaps. Their experiences, emotional state, and passions add meaning to the image. When done right, those emotions can touch passions and strike up anxieties that compel action. 

Via Gregg Morris, massimo facchinetti
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Rescooped by Os Ishmael from Digital Content Marketing
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Facebook Custom Audiences Now Targets Canvas Ad Viewers: This Week in Social Media : Social Media Examiner

Facebook Custom Audiences Now Targets Canvas Ad Viewers: This Week in Social Media : Social Media Examiner | Digital Brand Marketing | Scoop.it
Social media news and developments making social media marketing easier. (Facebook Custom Audiences update, Instagram CTA buttons, Facebook Live on Desktop)
Via brandinmind
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Will the Content Bubble Burst? What’s Next?

Will the Content Bubble Burst? What’s Next? | Digital Brand Marketing | Scoop.it
Will the content bubble burst like the dot-com one? No if you stay on top of the predictions and trends for continued success – Content Marketing Institute

Via Moumita Dasgupta, massimo facchinetti
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Storyform / Tell better stories

Storyform / Tell better stories | Digital Brand Marketing | Scoop.it
Create truly responsive stories, white-papers, blog posts, or reports with our unique format that automatically takes advantage of every device size. With full screen video and imagery, interactivity, and lots of great layouts and designs to choose from, you can replace those static PDFs and boring blog posts.
Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, September 20, 10:43 AM

Storyform is changing reading forever. Transform your stories, white-papers, blog posts, or PDF reports into a beautiful, responsive, interactive magazine-like experience. Thanks to Robin Good for suggesting it. Highly recommended. 10/10

Rescooped by Os Ishmael from digital marketing strategy
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The Ultimate Guide To Using Hashtags Effectively Across All Social Networks

The Ultimate Guide To Using Hashtags Effectively Across All Social Networks | Digital Brand Marketing | Scoop.it
Meta description: Do you want to expand your social media reach using hashtags? Check out this guide on how to find and use hashtags in a proper way.

Via malek
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malek's curator insight, September 18, 9:49 AM

Try to add 1-2 hashtags to your tweets for more reach every time

Rescooped by Os Ishmael from digital marketing strategy
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The Shocking Statistic That Will Make You Rethink LinkedIn

The Shocking Statistic That Will Make You Rethink LinkedIn | Digital Brand Marketing | Scoop.it
LinkedIn recently revealed an eye-opening look at what type of content the site does (and does not) give prominent display to on the network.
Via Riaz Khan, Jan Vajda, malek
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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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Transform Your Marketing With Consumer Intent

Transform Your Marketing With Consumer Intent | Digital Brand Marketing | Scoop.it
Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers)

Via janlgordon, massimo facchinetti
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janlgordon's comment, September 19, 5:45 PM
Thank you Os Ishmael :-)
janlgordon's comment, September 20, 10:39 AM
Thank you @Ricard Lloria & @malek :-)
janlgordon's comment, September 23, 10:42 AM
Thank you @Dara Lin :-)
Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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The 4 Stages of Customer Experience

The 4 Stages of Customer Experience | Digital Brand Marketing | Scoop.it
The average customer is connected to five different devices and constantly switching channels to research, discover, and purchase a product. So the average customer experience is anything but predict…

Via massimo facchinetti
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What Do Journalists Like to See in PR Email Subject Lines? - Profs

What Do Journalists Like to See in PR Email Subject Lines? - Profs | Digital Brand Marketing | Scoop.it

Via marketingIO, massimo facchinetti
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marketingIO's curator insight, September 16, 10:04 AM

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x