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The significance of plot without conflict [in biz storytelling]

The significance of plot without conflict [in biz storytelling] | Digital Brand Marketing | Scoop.it
In the West, plot is commonly thought to revolve around conflict: a confrontation between two or more elements, in which one ultimately dominates the other. The standard three- and five-act plot... (holy guac, this is an awesome article!

Via Karen Dietz
Os Ishmael's insight:

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Puneet Gupta's curator insight, January 9, 2013 4:36 AM

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, January 9, 2013 2:22 PM
Yes Ozzie, we are constantly telling our stories! There is so much variety in story structures and types of stories. I agree, we need to see storytelling as an expansive experience instead of narrowing down our options to a few types and structures! Thanks for your comment :)
Karen Dietz's comment, January 9, 2013 2:22 PM
Thank you Os and Puneet.
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Rescooped by Os Ishmael from digital marketing strategy
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Google’s New Showcase Ads: Everything Marketers Need to Know

Google’s New Showcase Ads: Everything Marketers Need to Know | Digital Brand Marketing | Scoop.it
In a recent announcement, Google unveiled showcase ads, a new product listing ad (PLA) format which will go live on select mobile inventory traffic in Q3. Building off of Google’s other extension o…

Via Mr Branson, Dejan Nikolic, malek
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Best practice for repurposing your content

Best practice for repurposing your content | Digital Brand Marketing | Scoop.it
Content is still king in the world of marketing, and if you’re trying to have an impact with your target audience, you should be focusing on the creation of engaging, dynamic, interesting content, to bring in leads and convert browsers into buyers.

Via Pedro Da Silva, massimo facchinetti
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AMP now supports A/B testing and other experiments

AMP now supports A/B testing and other experiments | Digital Brand Marketing | Scoop.it
Check out the new amp-experiments component that lets you easily test different variations of your AMP pages.
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Digital Marketing Should Focus on Trust over Traffic

Digital Marketing Should Focus on Trust over Traffic | Digital Brand Marketing | Scoop.it
If you’ve been using digital marketing to develop relationships with clients, you’ve probably spent a lot of time and effort on optimizing your content.
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malek's curator insight, August 25, 8:23 AM

focus on content that builds trust, instead of worrying about boosting website traffic.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Is Content Marketing Actually a Thing?

Is Content Marketing Actually a Thing? | Digital Brand Marketing | Scoop.it
In this week’s episode, Robert and I discuss a contrarian article that claims content marketing is a meaningless buzzword. Its author also counsels marketers to ignore the continuing evolution of marketing, which is flat-out bad advice. A companion article reminds us that we ought to focus on the needs of our customers, not on writing to justify the practice of content marketing to our peers. Next, we ponder the emergence of a new position at large publishers, the e-commerce editor, and explain how it fits into the evolution of media business models. Finally, we interpret BuzzFeed’s disastrous last quarter. Does it point to fundamental problems at the huge online publisher or simply a market correction for an over-valued company? Rants and raves include Dan Lyons’ tell-all tale about BuzzFeed and a must-read HBR article about the end of solution sales. This week’s This Old Marketing example: Ripley’s Believe It or Not....
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Jeff Domansky's curator insight, August 24, 11:30 AM

Joe Pulizzi and Robert Rose ponder a contrarian’s view, the industry’s path, publishers in e-commerce, BuzzFeed’s prospects, and much more in this Content Marketing Institute podcast.

carpetgrowth's comment, August 25, 12:14 AM
Great
rodrick rajive lal's curator insight, Today, 4:18 AM
Content marketing is actually a thing! In a world that has taken up to the internet for almost all of its transactions, content marketing has become a big necessity for business houses that need to stay afloat! Companies need to create the post of a 'Content Marketer' whose job would be to market and publicise content in a way that would draw attention to the company's products.
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Is Customer experience a reflection of employee engagement?

Is Customer experience a reflection of employee engagement? | Digital Brand Marketing | Scoop.it

Customer experience is one of the largest points of focus in the new era of loyalty marketing, and continues to prove its value to a brand’s perception and, consequently, its bottom line.


Via Eric_Determined / Eric Silverstein, Catherine Ferrand, Rosetta Carrington Lue, Fred Zimny, malek
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Eric_Determined / Eric Silverstein's curator insight, August 4, 2:08 AM

“Employees are the backbone of a brand's values and help solidify the relationship consumers have with the brand,” said Brad Marg, COO of Clutch

 

Employee engagement is not a one time event, it's a journey!

Sue Duris's curator insight, August 24, 6:08 PM

Loved this post because I have always touted that great employee engagement drives great customer experience which drives strong corporate growth.

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The Best Tools for Consumer Insights: Lessons From Google BrandLab

The Best Tools for Consumer Insights: Lessons From Google BrandLab | Digital Brand Marketing | Scoop.it
Learn more about the Google tools that make it easy to find research that can inform your marketing strategies.

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SEO Link Building: The Definitive ‘No Technical Expertise Required’ Guide

SEO Link Building: The Definitive ‘No Technical Expertise Required’ Guide | Digital Brand Marketing | Scoop.it

'Link building also happens to be the most difficult element of search engine optimization (SEO) as voted on by a recent survey of 357 marketers that we conducted.


Furthermore, unless you’re an SEO guru, you probably don’t have much technical expertise.


So how in the heck are you going to build good links for SEO'?


Here’s your definitive guide for doing so – with no technical expertise required: http://www.audiencebloom.com/2016/06/seo-link-building-ultimate-step-by-step-guide/




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The 12 Best Competitive Intelligence and Benchmarking Tools

The 12 Best Competitive Intelligence and Benchmarking Tools | Digital Brand Marketing | Scoop.it

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) and how do your results compare to your closest competitors? Top compeititve research, intelligence and benchmarking toolsThere are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors.


Via Bonnie Hohhof, Dejan Nikolic, malek
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Facebook Ads vs. Google AdWords: Which Is Better for Your Business?

Facebook Ads vs. Google AdWords: Which Is Better for Your Business? | Digital Brand Marketing | Scoop.it
Do changes to Facebook's News Feed algorithm make Google AdWords a more viable advertising spend?

Via malek
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malek's curator insight, August 19, 8:57 AM

Time to look at the differences between Facebook ads and Paid Google Search (PPC)

2DiFore Marketing Solutions's curator insight, August 22, 7:20 AM

It is a struggle to determine where to put your precious marketing dollars - Facebook Ads vs. Google Adwords? Now with Twitter & LinkedIn offering similar ad spends where should a small business invest? Unfortunately "it depends" on the audience you are attempting to reach and your budget.

Rescooped by Os Ishmael from Documentary Evolution
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Designing Structured Stories

Designing Structured Stories | Digital Brand Marketing | Scoop.it

"Stories are everywhere, from newspapers to TV drama, fact to fiction. By deconstructing stories into fundamental, structured building blocks we can present them in new and powerful ways."

— Medium


Via mirmilla
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Selling With Story: How to Make Your Customer the Hero

Selling With Story: How to Make Your Customer the Hero | Digital Brand Marketing | Scoop.it
Social Media Marketing Podcast 211. In this episode Donald Miller explores how to use story to sell.

Via malek
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malek's curator insight, August 19, 8:42 AM

story comes from within. People self-identify as the hero in a story that’s trying to accomplish something and overcome challenges.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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11 SEO myths to forget in 2016 | Search Engine Watch

11 SEO myths to forget in 2016 | Search Engine Watch | Digital Brand Marketing | Scoop.it
1. SEO is dead

2. SEO is about adding the right keywords

3. SEO is about ranking #1 on SERPs

4. The more webpages you have, the better the ranking

5. Image optimisation is not necessary

6. Mobile optimisation is overrated

7. SEO is not working for me

8. Link building is dead

9. Social media does not affect SEO

10. Local SEO is not for everyone

11. Don’t worry about SEO just create good content

Via marketingIO, massimo facchinetti