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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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The significance of plot without conflict [in biz storytelling]

The significance of plot without conflict [in biz storytelling] | Digital Brand Marketing | Scoop.it
In the West, plot is commonly thought to revolve around conflict: a confrontation between two or more elements, in which one ultimately dominates the other. The standard three- and five-act plot... (holy guac, this is an awesome article!

Via Karen Dietz
Os Ishmael's insight:

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Puneet Gupta's curator insight, January 9, 2013 4:36 AM

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, January 9, 2013 2:22 PM
Yes Ozzie, we are constantly telling our stories! There is so much variety in story structures and types of stories. I agree, we need to see storytelling as an expansive experience instead of narrowing down our options to a few types and structures! Thanks for your comment :)
Karen Dietz's comment, January 9, 2013 2:22 PM
Thank you Os and Puneet.
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Rescooped by Os Ishmael from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
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Inventor Of Email: People Didn't Want To Credit A 'Dark-Skinned Immigrant Kid' | Emily Tess Katz | HuffPost.com

Inventor Of Email: People Didn't Want To Credit A 'Dark-Skinned Immigrant Kid' | Emily Tess Katz | HuffPost.com | Digital Brand Marketing | Scoop.it

V.A. Shiva Ayyadurai was 14 years old when he developed the technology we now know as email. But despite having received "official recognition" of his creation by the U.S. government, some still question whether he was the veritable founder.

 

Ayyadurai's former colleague Robert Field explained the discrepancy and defended Ayyadurai in a blog on The Huffington Post. According to Field, "multi-billion dollar defense company" Raytheon BBN Technologies generated "their entire brand ... based on claims of having 'invented email,'" then unleashed a PR campaign to "discredit email's origins" as well as Shiva's claim to having invented it.

 

Ayyadurai explained in a HuffPost Live interview on Thursday that he thinks these allegations stem from people who are both economically and racially prejudiced.

 

"The reality is this: in 1978, there was a 14-year-old boy and he was the first to create electronic office system. He called it email, a term that had never been used before, and then he went and got official recognition by the U.S. government," he told host Caroline Modarressy-Tehrani, referring to himself.

 

Ayyadurai said his modest background prevented him from getting the recognition he deserved.

 

"After that took place, you have a sense of disbelief among people that comes from not so much the technology issue, but there’s a lot of economic issues associated here," he continued. "[The discovery] wasn't done at MIT; it wasn’t done at the military; it wasn’t done at a big institution. It was done in Newark, NJ, one of the poorest cities in the United States. It was done by a dark-skinned immigrant kid, 14 years old."

 

The creation of email falls under the pretext of the "American dream," Ayyadurai explained, and he feels that those who challenge him as the inventor are afraid of upward mobility and change.

 

"The narrative there is what changes and shocks certain people who want to control the narrative that innovation can only take place under their bastions," he said. "The truth is that the American dream is really about [the fact that] innovation can take place anytime, by anybody."


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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How To Grow With Inbound Marketing

A visual guide to inbound marketing with tips on how to grow your business. This is a bonus addition to the newly released 2nd edition of "Inbound Marketing" …

Via Stefano Principato, massimo facchinetti
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Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)

Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips) | Digital Brand Marketing | Scoop.it

What factors go into determining how many Twitter followers you gain (and lose) each day? I analyzed thousands of accounts to find the answer.


Key takeaways

 

The types of content you tweet have significant impacts on attracting and keeping followers.Hashtags probably aren't dead.Each tweet that includes an image, has a hashtag, is a retweet, or mentions someone associates with 2-6% more daily followers.Just as it does with Rand, your account will likely have individualized factors that move the needle for you.You can explore these via Excel! Check your Followerwonk account for a complimentary spreadsheet of your Twitter activity.Don't forget to follow me @petebray so that I can test whether this blog post significantly moves my follower count! :) And let me know what you uncover.
Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 12:53 PM

Pete Bray offers a fascinating analysis of what impacts Twitter follower increases and losses.

mircoooo's curator insight, Today, 1:45 PM

Hashtags werden in dem Maße problematisch, in welchem das Hashtag Spamming weiter zunimmt. Insbesondere Instagram ist hier ein Treiber dieser unguten Entwicklung und Crossposting.

 

Rescooped by Os Ishmael from Website Optimization & Social Media Marketing
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Snapchat Ads Coming Soon

Snapchat Ads Coming Soon | Digital Brand Marketing | Scoop.it

Snapchat ads are expected to step on the scene this fall, giving brands yet another medium for social media advertising. Learn more about this development in our new blog post! 


Via Bigfin
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Rescooped by Os Ishmael from digital marketing strategy
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The worst 8 Things That Can Hurt Your Brand

The worst 8 Things That Can Hurt Your Brand | Digital Brand Marketing | Scoop.it
Your reputation is what is going to make you sink or swim.

Via malek
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malek's curator insight, August 31, 7:48 AM

#6 Under-estimating online marketing opportunities 

is your worst nightmare

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine

The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine | Digital Brand Marketing | Scoop.it

...In the altogether illuminating 1994 volume The Psychology of Writing (public library), cognitive psychologist Roland T. Kellogg explores how work schedules, behavioral rituals, and writing environments affect the amount of time invested in trying to write and the degree to which that time is spent in a state of boredom, anxiety, or creative flow. Kellogg writes:[There is] evidence that environments, schedules, and rituals restructure the writing process and amplify performance… The principles of memory retrieval suggest that certain practices should amplify performance. These practices encourage a state of flow rather than one of anxiety or boredom. Like strategies, these other aspects of a writer’s method may alleviate the difficulty of attentional overload. The room, time of day, or ritual selected for working may enable or even induce intense concentration or a favorable motivational or emotional state. Moreover, in accordance with encoding specificity, each of these aspects of method may trigger retrieval of ideas, facts, plans, and other relevant knowledge associated with the place, time, or frame of mind selected by the writer for work....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, September 1, 2:55 AM

Looking in behind the science and psychology of writing in this interesting essay from Maria Popova of Brain Pickings.

Benjamin Labarthe-Piol's curator insight, September 1, 9:58 AM

great

Manya Arond-Thomas's curator insight, September 1, 1:04 PM

The trick is knowing your optimal environments, rituals, etc. that enhance and amplify your ability to write.  For example, it was only in 2013 that I realized that I actually write more easily in public environments (like cafes) where I can be anonymous, but still in the energy field of others.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Ultimate Content Marketing Tools List

The Ultimate Content Marketing Tools List | Digital Brand Marketing | Scoop.it
Using the right tools as part of your content marketing strategy can make all the difference in the world.

Via Fabrice, massimo facchinetti
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Fabrice's curator insight, September 1, 5:40 AM

comme son titre l'indique

Rescooped by Os Ishmael from Online Marketing Resources
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YouTube Competitor Comparison Tool

YouTube Competitor Comparison Tool | Digital Brand Marketing | Scoop.it
This tool allows you to find out which companies in your industry have the most powerful video marketing strategies

Via Pedro Da Silva
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Pedro Da Silva's curator insight, September 1, 12:35 PM

Check out how your video strategy compares to your competitors by using this tool. This competitive analysis can help you guide your video strategy by showing you the brands that are doing great things in different respects, as well as giving you useful insights on the types of video content that users in your niche are more likely to consume and engage with.

Rescooped by Os Ishmael from Online Marketing Resources
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Leave the guesswork behind: 3 ways to come up with high engaging content ideas

Leave the guesswork behind: 3 ways to come up with high engaging content ideas | Digital Brand Marketing | Scoop.it
The content marketer’s real challenge in creating content is the combination of large quantities of content in a short period of time and keeping it relevant to the target audience and engaging. So how do you come up with tons of content ideas that will be read and shared by thousands of users every time? You use data.

Via Pedro Da Silva
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Pedro Da Silva's curator insight, September 1, 12:39 PM

The more I read about the power of using BuzzSumo for content discovery, industry influencer outreach, and content generation ideas the keener I am to sign up for a trial version.

Rescooped by Os Ishmael from How to find and tell your story
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6 Tips for Storytelling Photography | Click it Up a Notch

6 Tips for Storytelling Photography | Click it Up a Notch | Digital Brand Marketing | Scoop.it

"Although I love to take posed portrait images, my main photography inspiration comes from my desire to capture those mundane, everyday moments with my son. I want these photographs to be able to transport me back to the day the photo was taken, to that very moment in time. Whilst most definitely a single image can do that, I regularly find myself telling these everyday “stories” through several shots. When viewed together, these images allow me to create a more meaningful collection of memories than a single image could."

 

Read the full article to find out more about these six types of images to consider when using multiple photos to tell your story:

The introductory shotThe detail shotThe portrait shotThe moment shotThe end shotGetting it all in one shot
Via Kim Zinke (aka Gimli Goose)
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Genius Transitions In User Experience Design - Smashing Magazine

Genius Transitions In User Experience Design - Smashing Magazine | Digital Brand Marketing | Scoop.it
This article looks at some examples of interaction design in which smart interaction, defined by subtle animation, gently improves the user experience. We’ll share some lessons drawn from various models and analyze why these simple patterns work so well.

 

 

 


Via Martin (Marty) Smith, Tina Cook
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Martin (Marty) Smith's curator insight, August 30, 12:08 AM

add your insight...



David Swaddle's curator insight, August 31, 7:28 PM

This article got me thinking. It's about transitions in user interface design with some very nice animated examples.

 

Are the transitions shown here useful in a learning context, or are they merely window dressing that detracts from learnability? Personally, I think that while they look nice the first time, most of these transitions become annoying with time, simply delaying users. Mayer and others have shown how eye-candy can often be detrimental to learning.

 

Is it time for some generous academic to re-evaluate the situation in light of recent UX designs, preferably in a corporate setting? Or, maybe somebody already has and some kind soul could post here and point me in the right direction?

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Transmedia storytelling explained [infographic]

Transmedia storytelling explained [infographic] | Digital Brand Marketing | Scoop.it
Transmedia storytelling is the technique of telling a story and delivering content over multiple platforms. In itself, it might sound like any other integrated marketing campaign, but it is actually quite different. The overarching narrative arc is what links all those platforms together, each not...

Via Soraia Ferreira, massimo facchinetti
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Television is Dead. Long Live Internet Video

Television is Dead. Long Live Internet Video | Digital Brand Marketing | Scoop.it
It’s not just the cable companies who should be worried about the growth of cord cutting. For the television networks, the end is well and truly nigh. I can pinpoint the exact moment I fell in …

Via massimo facchinetti
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Company Culture: How Big A Role Does It Play?

Company Culture: How Big A Role Does It Play? | Digital Brand Marketing | Scoop.it

Greetings from the Builtvisible reception desk!


Via Pedro Da Silva
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The Pros and Cons of Using Sensational Blog Titles

The Pros and Cons of Using Sensational Blog Titles | Digital Brand Marketing | Scoop.it
Click-baiting titles on articles seem to be happening more. Using sensational blog titles isn't necessarily a bad thing - but would you do it for your blog?

 

We’ve seen it all before – an incredible, heart-stopping article headline that simply begs to be clicked. Unfortunately, amazing and sensational blog titles more often than not leave much to be desired, in terms of both content quality and educational/entertainment value. 

The Pros and Cons of Using Sensational Blog Titles

Plenty of questions pop up when the issue of how to title a blog post comes up. Should it have the most popular buzzwords? Should I make it outrageous? Should I use the word “sex” or “scandal” in my title – even if it has nothing to do with those keywords? Should I ride on trending topics? The list, quite simply, is endless....


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 11:54 AM

Jason Cruz debates the impact of sensational blog headlines.

Rescooped by Os Ishmael from digital marketing strategy
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Four Principles For An Open Digital World - author Don Tapscott TED Talk Video

4 Principles of A Networked World
Macrowikinomics author Don Tapscott shares great examples of his 4 emerging principles of our new digital world including:

* Collaboration.

* Transparency.

* Sharing.
* Empowerment

Marty Note
I found the discussion of the commons and the example of starling flocking behavior (at the end) the most resonant. I'd heard about the gold mine several times and agree with Tapscott - crowds are the key to our web future.

At Curagami we've been working on what it means to create online community. CTSE (Collaboration, Transparency, Sharing, Empowerment) are the table stakes of this new poker. We would add:

* Communication.
* UGC.
* Gamification.

Communication within and around the hub is a CSF (Critical Success Factor) for online community. You need to be able to follow and communicate with me and vice versa.

User Generated Content must be listened to, valued and rewarded with gamification or its a one-time "one and done" thing.


Via Martin (Marty) Smith, malek
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malek's curator insight, Today, 1:00 PM

Highly engaging presentation. Gone are the days of Security and Reliability as the principles of a Networked world. The C-generation is pulling us to the CTSE world.

Rescooped by Os Ishmael from digital marketing strategy
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Killer 5 Twitter Hashtag Analytical Tools and How to Leverage Them

Killer 5 Twitter Hashtag Analytical Tools and How to Leverage Them | Digital Brand Marketing | Scoop.it
Do you use any analytical tools to track the hashtags you use? Do you track the effectiveness of your hashtags? Here are 5 tools to use.

Via malek
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malek's curator insight, August 31, 7:41 AM

#tagboard is my favourite here. It tracks twitter, instagram, vine and G+. You can even create and customize your dashboard.

Olivier Milo's curator insight, Today, 12:53 AM

5 tools to increase your reach on Twitter

Rescooped by Os Ishmael from Content Creation, Curation, Management
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How Brands Can Use Instagram's Hyperlapse to Create Beautiful Content

How Brands Can Use Instagram's Hyperlapse to Create Beautiful Content | Digital Brand Marketing | Scoop.it

Creating beautiful videos usually require a lot of things put together - the right producer, the right lighting as well as tripods and expensive equipment. Since the launch of Instagram, beautiful...


Via Frank Delmelle, massimo facchinetti
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How Google can really help news & media | Om Malik

How Google can really help news & media | Om Malik | Digital Brand Marketing | Scoop.it

Earlier this month, folks from Google invited me along with Kara Swisher and Audrey Cooper for a conversation about the future of news.

 

Towards the end of the conversation, we were asked what Google could do in order to help the news and media industry. Obviously, we joked about buying the New York Times, but when asked, I pointed out that Google is good at one thing — software — and instead of trying to do crazy things, why not build tools that help the news ecosystem? Why not create tools that help data novices make sense of information? Or how about a smarter, simpler and more nimble analytics tool just for reporters? (Or simply buy Chartbeat!)

 

I forgot to mention one tool that they could build in their sleep, and in the process help not only save many reporter hours but make the news better, smarter and more contextual.

 

That tool is search — not the Google search as we know it, but a different version of Google-powered search tool that allows reporters to see in real-time past stories from across the web. That’s not all — the search tool would also provide contextual information about various topics, whether through Wikipedia or some private archive like Lexis-Nexis. There is a crying need for this tool, especially in today’s hyperactive media environment....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 1, 3:19 AM

Om Malik on journalism, Google, search, media and more.

Rescooped by Os Ishmael from Online Marketing Resources
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How To Plan Your Next Content Promotion Campaign

How To Plan Your Next Content Promotion Campaign | Digital Brand Marketing | Scoop.it
A step-by-step promotion plan for content marketers, including timing, influencers, social media, and outreach.

Via Pedro Da Silva
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Why Content Goes Viral: What Analysing 100 Million Articles Taught Us.

Why Content Goes Viral: What Analysing 100 Million Articles Taught Us. | Digital Brand Marketing | Scoop.it
A few weeks ago someone sent me a link to the BuzzSumo website. It is a gold mine of data regarding what content is the most shared across any topic. Cha-Ching.

Via Pedro Da Silva
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Mobile Marketing: 15 Steps to Build a Mobile Marketing Plan that Zooms Results!

Mobile Marketing: 15 Steps to Build a Mobile Marketing Plan that Zooms Results! | Digital Brand Marketing | Scoop.it

The modern consumer of today is mobile, social, savvy and smart. Your online and mobile platforms must be able to serve them what they need and want from you how and when they need it.

 

Take a listen to this episode of the Social Zoom Factor episode for15 steps to build your mobile marketing strategy and plan. I share with you tips, strategies and best practices to help you integrate, create amazing user experiences and drive real business return on your investment. It’s not just about developing a pretty mobile website or application, but instead about how you can develop and launch an integrated platform that serves the needs of your customers and help you achieve your goals and objectives....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 31, 2:45 AM

Good overview of mobile marketing.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Vine: Short Videos and What Marketers Need to Know | Social Media Examiner

Vine: Short Videos and What Marketers Need to Know | Social Media Examiner | Digital Brand Marketing | Scoop.it

Do you want to know more about Vine video?

 

Are you wondering how brands and businesses can successfully market with Vine video?

 

To explore how to use Vine short video on Twitter, I interview Zach King for this episode of the Social Media Marketing podcast...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 30, 10:51 AM

In Social Media Marketing Podcast 108, Zach King shares how he uses Vine video. A good overview if you're just starting to look at video in your content marketing mix.

Rescooped by Os Ishmael from digital marketing strategy
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What & Why People Share On Social Media (Infographic)

What & Why People Share On Social Media (Infographic) | Digital Brand Marketing | Scoop.it

What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…


Via Lauren Moss, malek
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Bertrand Dussauge's curator insight, September 1, 4:31 PM

inspiration...

Jeff Domansky's curator insight, September 1, 11:26 PM

An excellent compilation and social media reference tool.

Jeff Domansky's curator insight, September 1, 11:29 PM

An excellent compilation and social media reference tool.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Best Tips For Using Your Website To Convert Customers [Infographic]

The Best Tips For Using Your Website To Convert Customers [Infographic] | Digital Brand Marketing | Scoop.it
While pretty much every business has a robust strategy for traffic generation, few pay as much attention as they should to conversion rate optimisation.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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