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The significance of plot without conflict [in biz storytelling]

The significance of plot without conflict [in biz storytelling] | Digital Brand Marketing | Scoop.it
In the West, plot is commonly thought to revolve around conflict: a confrontation between two or more elements, in which one ultimately dominates the other. The standard three- and five-act plot... (holy guac, this is an awesome article!

Via Karen Dietz
Os Ishmael's insight:

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Puneet Gupta's curator insight, January 9, 2013 4:36 AM

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, January 9, 2013 2:22 PM
Yes Ozzie, we are constantly telling our stories! There is so much variety in story structures and types of stories. I agree, we need to see storytelling as an expansive experience instead of narrowing down our options to a few types and structures! Thanks for your comment :)
Karen Dietz's comment, January 9, 2013 2:22 PM
Thank you Os and Puneet.
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Rescooped by Os Ishmael from Public Relations & Social Marketing Insight
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Verizon, Ahold complete digital transformation of iconic retail brands

Verizon, Ahold complete digital transformation of iconic retail brands | Digital Brand Marketing | Scoop.it

To better accommodate more than three million customers and 115,000 associates each week across 780 store locations, Ahold USA’s retail divisions, Stop & Shop New England, Stop & Shop New York Metro, Giant Landover, and Giant Carlisle, embarked on a technology overhaul in collaboration with Verizon Enterprise Solutions to create a ‘smarter store’ for today’s always-connected consumer. With consumers increasingly relying on smartphones and public Wi-Fi when shopping, retailers are recognizing the imperative to offer strong and reliable networks for delivering the digitally rich in-store experience that is now an expectation.


Underscoring the growing popularity of the Wi-Fi feature, in December 2016 alone Ahold USA’s divisions saw an overall 23% spike in the number of users over the previous month. 


On top of improving the customer experience, the technology upgrade includes operational enhancements across all Ahold USA division stores. All locations are now equipped with Verizon’s business-grade voice-over-IP (VoIP) phone solution which streamlines network management and cost efficiencies while extending the capabilities of the company’s existing phone system. Further, the addition of Verizon’s industry leading wireless network capabilities in each location will provide backup connectivity to help maintain business continuity in the event of outages which can be harmful to business and a company’s brand.


Via Jeff Domansky
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Jeff Domansky's curator insight, January 20, 10:07 AM

Ahold USA’s retail divisions embarked on a tech overhaul in collaboration with Verizon Enterprise Solutions.

Rescooped by Os Ishmael from Online Marketing Resources
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Which Keywords Have the Worst CTR?

Which Keywords Have the Worst CTR? | Digital Brand Marketing | Scoop.it
Google is slowly eating away at the traffic we can achieve through content marketing. We analyzed a set of 42 keyword stems in order to determine the true CTR potential for many different topic areas.
Via Pedro Da Silva
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Influencer Co-Created Content: Complete Blogger Guide

Influencer Co-Created Content: Complete Blogger Guide | Digital Brand Marketing | Scoop.it
Build blog authority with influencer co-created content? This guide Includes who are your influencers, types of content co-creation & blog types.

Via Stefano Principato, massimo facchinetti
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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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Four Trends In Digital Transformation – Jacob Morgan

Four Trends In Digital Transformation – Jacob Morgan | Digital Brand Marketing | Scoop.it

If one of the main goals of the future of work is to increase productivity and collaboration, there’s a great place to start: digital transformation.


Many companies are embarking on a digital transformation in an effort to connect employees and customers around the world digitally. The future of work and digital transformation are both vital to each other’s success, and they can work together to help organizations prepare for a new wave in the workforce. A digital transformation can provide employees the tools they need to create the best work environment for the future.


Digital transformation builds on the current state of global connectivity and can include a wide variety of features. However, according to Adam Warby, CEO of global technology solutions firm Avanade, there are four main trends being seen in digital transformations across industries:...


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, January 19, 1:26 AM

Forward thinking about digital transformation. Recommended reading. 9/10

Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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The Story of Digital Disruption since 1989

The Story of Digital Disruption since 1989 | Digital Brand Marketing | Scoop.it
When I first started studying Information Technology at school in 1989, little did I know that I would be embarking on the start of what would be a rewarding and exciting career. To be totally honest, I only got into it due to the influence of my Dad, a hardworking computer scientist who worked at Northumbria University for many years.

"1989 was when it all started"
Prior to my research for this post. I had no idea that 1989 was such a pivotal year. March 1989 was actually when it all started. It was the only time that I had long hair, as I was into heavy metal music, following legends such as Guns and Roses, Bon Jovi and Metallica. Jason Donovan was top of the UK Charts with Too Many Broken Hearts and Liverpool were continuing their dominance of the English Premier League, running away with the title again under Kenny Dalglish.

No one could have predicted what was to come for Information Technology and the explosion of creativity, collaboration and innovation which has followed since.

Given the great minds in our industry, I was very surprised to find that no one has actually tried to cover this journey in any detail, so like any astute student of business, I spotted an opportunity.

"The Story of Digital Disruption since 1989"
A timeline charting the key advances in Information Technology since 1989. I hope you enjoy it as much as I did putting it together. Do you agree?



Via Fred Zimny, massimo facchinetti
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