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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The significance of plot without conflict [in biz storytelling]

The significance of plot without conflict [in biz storytelling] | Digital Brand Marketing | Scoop.it
In the West, plot is commonly thought to revolve around conflict: a confrontation between two or more elements, in which one ultimately dominates the other. The standard three- and five-act plot... (holy guac, this is an awesome article!

Via Karen Dietz
Os Ishmael's insight:

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Puneet Gupta's curator insight, January 9, 2013 4:36 AM

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, January 9, 2013 2:22 PM
Yes Ozzie, we are constantly telling our stories! There is so much variety in story structures and types of stories. I agree, we need to see storytelling as an expansive experience instead of narrowing down our options to a few types and structures! Thanks for your comment :)
Karen Dietz's comment, January 9, 2013 2:22 PM
Thank you Os and Puneet.
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Rescooped by Os Ishmael from visualizing social media
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The 7 attributes of highly effective curated posts | Scoop.it [infographic]

The 7 attributes of highly effective curated posts | Scoop.it [infographic] | Digital Brand Marketing | Scoop.it
Content curation is also a great way to enrich your blog or website: don't just list great resources on your home page, turn them into curated posts.

Via Lauren Moss
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Best Visual Marketing Apps to Create Social Media Graphics

Best Visual Marketing Apps to Create Social Media Graphics | Digital Brand Marketing | Scoop.it

Are you using graphics in your social media posts?

 

Would you like to connect consumers to your business through visual marketing?

 

Not only can the right graphic tell your company story, but they also optimize the consumer experience.


Via Pantelis Chiotellis, Stan Smith, Ivo Nový, massimo facchinetti
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Marco Favero's curator insight, Today, 6:44 AM

aggiungi la tua intuizione ...

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Capturing Audience Sentiment - What Periscope Means To Social Media Marketing

Capturing Audience Sentiment - What Periscope Means To Social Media Marketing | Digital Brand Marketing | Scoop.it
Twitter's new app and social network, Periscope, may be the forerunner of a new age of digital marketing, allowing companies to more accurately measure sentiment real-time.

Via Mike Allton
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Mike Allton's curator insight, Today, 9:28 AM

Capturing Audience Sentiment
What Periscope Means To Social Media Marketing

Have you ever thought about why the Neilsens spend so much money working with families to measure what television programs are watched? Or why the Presidential staff spends so much time working with focus groups and polling?

There's data there that they're getting that's invaluable.Audience Sentiment. And that's why I think that Periscope is a potential game-changer.

#Periscope   #Twitter   #SocialMediaMarketing  

Rescooped by Os Ishmael from digital marketing strategy
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Growth Busters: Your Email, Mobile, & Social Audiences

Growth Busters:  Your Email, Mobile, & Social Audiences | Digital Brand Marketing | Scoop.it
Getting an honest-to-goodness active social following can be tough. www.pardot.com has created an infographic entitled “How to Grow Your Email, Mobi

Via malek
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malek's curator insight, Today, 6:16 AM

Email is still the culprit of modern marketers

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Content Creation Vs. Content Sharing - Huffington Post

Content Creation Vs. Content Sharing - Huffington Post | Digital Brand Marketing | Scoop.it
There is no single-path, fix-all, solution on how to improve a business' or brands' online presence, but there are tricks to improve it....

Via brandinmind
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Show Me: 15 Examples of Great Mobile Website Design

Show Me: 15 Examples of Great Mobile Website Design | Digital Brand Marketing | Scoop.it
Learn about what different companies are doing to show value on their mobile websites.

Via malek
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malek's curator insight, Today, 8:25 AM

 BuzzFeed's mobile website will display some of the most popular pieces of content  in a simple, collage-like format using large images that are easy to tap with your finger.

Rescooped by Os Ishmael from Business in a Social Media World
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7 Things That World-Class Bloggers Do to Improve Their Content Marketing Efforts

7 Things That World-Class Bloggers Do to Improve Their Content Marketing Efforts | Digital Brand Marketing | Scoop.it
World-class bloggers both understand and analyze their blogging objectives. For them, blogging is not just shoveling more content into a black hole. They blog because they want to change a user’s behavior.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, March 24, 1:40 AM


Neil Patel did it again with this stellar post!


I'll just quote a short extract from the article: "World-class bloggers both understand and analyze their blogging objectives. For them, blogging is not just shoveling more content into a black hole. They blog because they want to change a user’s behavior."


Read the article at http://contentmarketinginstitute.com/2015/03/bloggers-improve-content-marketing/ 

Rescooped by Os Ishmael from Digital Love
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Big Data Explained in Less Than 2 Minutes - To Absolutely Anyone

Big Data Explained in Less Than 2 Minutes - To Absolutely Anyone | Digital Brand Marketing | Scoop.it

"The basic idea behind the phrase 'Big Data' is that everything we do is increasingly leaving a digital trace (or data), which we (and others) can use and analyse. Big Data therefore refers to that data being collected and our ability to make use of it."


Via Gael
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Gael's curator insight, March 24, 5:37 AM

Brilliant post on big data ! Great sum-up !

Excellent for evangelization.

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5 Steps for Setting a Foundation for Social Media Amplification

5 Steps for Setting a Foundation for Social Media Amplification | Digital Brand Marketing | Scoop.it
When supported by a customer-centric mindset, original storytelling, and a plan for long-term follow-up, paid social amplification can be a powerful tool.

Via malek
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Do you Know Sandals and Socks Guy? Get to Know YOUR Customers!

Do you Know Sandals and Socks Guy? Get to Know YOUR Customers! | Digital Brand Marketing | Scoop.it

I became aware of PEMCO Insurance a few years ago when I met Rod Brooks, Vice President and Chief Marketing Officer, and heard about their affinity and dedication to the people of the Northwest regionalist of the United States. They are a regional provider, and very, very proud of it. They get to know their customers and communicate with them in the ways that create major engagement.


This is especially prevalent in the Northwest Profiles campaign, which includes hilariously accurate television ads, trading cards, and identities like “Sandals and Socks Guy.”...


Via Jeff Domansky
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Jeff Domansky's curator insight, March 24, 9:50 AM

Valuable lessons from Pemco about REALLY knowing your customers.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Business Storytelling -- What's the ROI?!

Business Storytelling -- What's the ROI?! | Digital Brand Marketing | Scoop.it
Content marketing is exploding. But can the art of storytelling really be used by marketers?

Via Karen Dietz
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Karen Dietz's curator insight, March 24, 2:10 PM

Hey folks -- trying to explain the importance or necessity of business storytelling to potential clients or people above you in your organization's food chain is often hard work. So here's a post by Jamie Carracher explaining the steps to take, and how to frame the conversation.


I really like how practical this article is. Craft your case using the advice here and you will have greater success selling your storytelling project.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Janet Vasil's curator insight, March 25, 3:40 PM

Good advice for making the case for brand storytelling.

Rescooped by Os Ishmael from digital marketing strategy
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Facebook's Tool That Speeds Up Apps Is Now for Everybody

Facebook's Tool That Speeds Up Apps Is Now for Everybody | Digital Brand Marketing | Scoop.it
Facebook's new tool lets developers simulate the slow, unreliable mobile networks that far too many people are still stuck using.

Via malek
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M. Philip Oliver's curator insight, March 25, 11:33 PM

Thanks to Malek!

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Things Content Marketers Wish You Would Stop Saying

Things Content Marketers Wish You Would Stop Saying | Digital Brand Marketing | Scoop.it
As a role within a marketing department, content marketers are a fairly new concept.  But that doesn’t mean we haven’t been around.  We’ve just gone by different names – digital marketers, copywriters, even graphic designers. So by now, content marketers have heard it all. Here are a few things that your favorite neighborhood content marketer wishes you would stop saying.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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In Our Multiplatform World, Six Storytelling Principles That Cross All

In Our Multiplatform World, Six Storytelling Principles That Cross All | Digital Brand Marketing | Scoop.it
Long-standing tenets of narrative still hold, but if we’re going to live and work in a m...

Via Karen Dietz
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Rescooped by Os Ishmael from Online Marketing Resources
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What Does an SEO Do In Their Day-to-Day Work

What Does an SEO Do In Their Day-to-Day Work | Digital Brand Marketing | Scoop.it

There's far more to SEO than an initial audit and fix for a site. In today's Whiteboard Friday, Rand offers a window into the ongoing day-to-day work of keeping a site in optimal shape in the eyes of the search engines.


Via Pedro Da Silva
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WebGems SNMinc's curator insight, Today, 4:56 AM

Web crawlers do not detect images. They see them as text. As a part of SEO, image optimization is equally important. 

Rescooped by Os Ishmael from digital marketing strategy
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Report: Pinterest Links to Branded Content Shared Get More Shares

Report: Pinterest Links to Branded Content Shared Get More Shares | Digital Brand Marketing | Scoop.it
Pinterest has become a major hub for brands that want to connect with consumers who love to share content. Indeed, users engage and interact with branded content frequently on Pinterest. A report from Networked Insights examines how Pinterest users share and discuss branded content on the network.

Via Brian Yanish - MarketingHits.com, malek
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Rescooped by Os Ishmael from Digital Content Marketing
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Will interactive storytelling return to the spotlight?

Will interactive storytelling return to the spotlight? | Digital Brand Marketing | Scoop.it
Interactive storytelling has entered a phase of negative perception, but transmedia author Michel Reilhac believes that this is just a temporary lull. New media is being perfected in the wings.

Via brandinmind
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Influencer Marketing Is A Kick Butt Way To Advertise

Influencer Marketing Is A Kick Butt Way To Advertise | Digital Brand Marketing | Scoop.it
The rules of marketing are changing every day, but there’s one thing that remains constant: content marketing is king. It’s one of the most effective ways to attract, inspire, and nurture customers of all kinds.

Via Ron Sela
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Rescooped by Os Ishmael from Business in a Social Media World
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Advanced link building: 11 effective techniques to build trust and authority

Advanced link building: 11 effective techniques to build trust and authority | Digital Brand Marketing | Scoop.it

I remember when Matt Cutts announced the death of guest blogging. Many people read the article too fast, overlooking a very important part: Cutts was talking about spammy guest blogging. The kind with keyword stuffing and no quality content. 

 

Natural guest blogging is part of the list of techniques @ShaneBarker highlights in his post. Others include the skycraper technique, dead backlink recovery, infographics, and lists.

 

The most important advice remains the focus on quality. The more relevant and useful your content is, the more likely people will be to link to you without you having to ask for it. 

 

Read the article at http://www.semrush.com/blog/11-advanced-link-building-techniques-future-seo/

 

---------------

 

Cendrine Marrouat 


Via Cendrine Marrouat - SocialMediaSlant.com
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Rescooped by Os Ishmael from Business in a Social Media World
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The 26 Surprising Rules Of Great Content Creation

The 26 Surprising Rules Of Great Content Creation | Digital Brand Marketing | Scoop.it
Great content creation doesn't come about in the way you might expect. There are a few rules you might never have considered.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, March 24, 3:08 AM


I don't use the word "inspirational" often. That's because it's one of the biggest buzzwords, and as such, has lost its luster. 


But in the case of this article, it fits perfectly. 


Julie Neidligner asks us to own our work, blog, and reputation. She also talks about hard work, commitment, and patience. 


22. Accept your title. Are you a professional blogger? A part-time blogger? A hobby blogger? It doesn’t matter what you are, so long as you know. That’ll help you understand what tools you’ll use, for one thing, and how much sleep you’ll lose over things like leads and conversions and affiliate income. Know what kind of blogger you are, and proceed to write without shame. There’s room for everyone.


It's not just an article. It's a must-read manifesto! 


http://coschedule.com/blog/great-content/ 


---------------


Cendrine Marrouat

Rescooped by Os Ishmael from digital marketing strategy
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The 10 New Rules Of Visual Content Marketing

The 10 New Rules Of Visual Content Marketing | Digital Brand Marketing | Scoop.it

So whether your content is being consumed within social channels or on your website, visual content remains a powerful tool – but only if done correctly.In short, the rules of visual content have changed.

 

Why should you use visual content?Just take a quick look at these 3 snack size facts about the visually wired human. In a visual content format Below are 10 new rules of visual content marketing. Break them and you risk losing your customers....


Via Jeff Domansky, malek
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BlogdosNegocios's curator insight, March 24, 12:26 PM

Os conteúdos visuais são aqueles que despertam mais atenção nas redes sociais. Todavia é importante considerar que algumas regras devem ser seguidas por forma a obter os melhores resultados. Neste artigo poderão ler 10 das principais regras no marketing de conteúdos visuais.

DJ Casteel's curator insight, March 24, 8:13 PM

Consumers have access to an abundant amount of information.  Make your content stand out from the rest!

Willem Kuypers's curator insight, March 25, 6:24 AM

Intéressant.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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12 Tools & Resources to Help You Create Better Buyer Personas

12 Tools & Resources to Help You Create Better Buyer Personas | Digital Brand Marketing | Scoop.it

Learn how to create better buyer personas with these useful tools.


Via massimo facchinetti
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Chem-Dry: Success in Lead Generation Through Storytelling!

Chem-Dry: Success in Lead Generation Through Storytelling! | Digital Brand Marketing | Scoop.it
How Chem-Dry Carpet Cleaning used brand storytelling and organic search to generate more than six times the leads, triple close rates.

Via Karen Dietz
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Karen Dietz's curator insight, March 24, 11:28 AM

The numbers shared in this article are great. This is quite a terrific example of a company -- Chem-Dry -- successfully using storytelling to increase their lead generation by leaps and bounds.


See -- storytelling works! The author of the article, Joe Matthews, interviews Bill Knight, Chem-Dry Carpet Cleaning's vice president of franchise development, about why they switched to storytelling to increase their leads.


It's a good story and the stats shared are powerful. You too can learn from Knight as he shares the storytelling strategy that worked.


Go get 'em! Use storytelling to bring in more leads for your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Biz Storytelling: Building Trust + Relationships with

Biz Storytelling: Building Trust + Relationships with | Digital Brand Marketing | Scoop.it
Great leadership is about trust and relationship building. In today’s competitive climate, trust can be challenging to build and maintain.

Via Karen Dietz
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Karen Dietz's curator insight, March 24, 2:27 PM

For those of you who missed my interview last week with Lianne Picot on building trust and relationships with story, here's the link.


LIanne and I had a great time together. Enjoy and I hope you get some good tips from the interview!

Rescooped by Os Ishmael from Online Marketing Resources
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32 simple SEO tips for small businesses

32 simple SEO tips for small businesses | Digital Brand Marketing | Scoop.it

It's easy to become bamboozled when thinking about SEO, but there's a lot you can do without any expert knowledge.


Via Pedro Da Silva
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