Digital Brand Marketing
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The significance of plot without conflict [in biz storytelling]

The significance of plot without conflict [in biz storytelling] | Digital Brand Marketing | Scoop.it
In the West, plot is commonly thought to revolve around conflict: a confrontation between two or more elements, in which one ultimately dominates the other. The standard three- and five-act plot... (holy guac, this is an awesome article!

Via Karen Dietz
Os Ishmael's insight:

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Puneet Gupta's curator insight, January 9, 2013 4:36 AM

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, January 9, 2013 2:22 PM
Yes Ozzie, we are constantly telling our stories! There is so much variety in story structures and types of stories. I agree, we need to see storytelling as an expansive experience instead of narrowing down our options to a few types and structures! Thanks for your comment :)
Karen Dietz's comment, January 9, 2013 2:22 PM
Thank you Os and Puneet.
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Rescooped by Os Ishmael from UX Design : user experience and design thinking
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Service Design: Consumer Journey Mapping

A process of identifying key customer interactions with the product. This is a holistic approach to envisioning customer interactions at various touchpoints through service design tools to help organizations to understand, visualize and envision their new or existing customer there by aligning their products.

Via yannick grenzinger
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Rescooped by Os Ishmael from Online Marketing Resources
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Why does Facebook ads data not match Google Analytics data?

Why does Facebook ads data not match Google Analytics data? | Digital Brand Marketing | Scoop.it
Often the data in your Facebook ad campaigns doesn't match your Google Analytics data. Tara West looks at the reasons for the discrepancy and offers fixes.
Via Pedro Da Silva
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Rescooped by Os Ishmael from Online Marketing Resources
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Life Beyond Email: Chatbot Marketing

Life Beyond Email: Chatbot Marketing | Digital Brand Marketing | Scoop.it
Whilst other channels are continuing to deliver diminishing returns, there's a new medium for marketers to utilize to reach their customers: Chatbots.
Via Pedro Da Silva
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Pedro Da Silva's curator insight, February 16, 6:55 PM
"Every marketing channel suffers from fatigue at one stage."
Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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How Much Should Small Businesses Spend on Digital Marketing in 2017?

How Much Should Small Businesses Spend on Digital Marketing in 2017? | Digital Brand Marketing | Scoop.it
A few decades ago, marketing and advertising meant putting up bill boards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphl…

Via massimo facchinetti
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Rescooped by Os Ishmael from digital marketing strategy
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How Successful Marketers Use Social Proof to Drive Growth - CMSWire

How Successful Marketers Use Social Proof to Drive Growth - CMSWire | Digital Brand Marketing | Scoop.it
A major key to achieving this, especially on the social web, is social proof, the psychological phenomenon whereby people will do something because our peers, who we may regard as better informed, are doing it.

In the battle for consumers’ attention, social proof often provides the stickiness that companies need to make their brands, content and products desirable. 

The best part is, if you play your cards right, it doesn’t even have to take so long to build up your social proof signals. Bear in mind, though, that by itself, social proof isn’t going to do much except make a lot of noise. You still need something to make noise about. Sure, it’s possible to build a certain level of social proof mystique out of thin air, but eventually these efforts will fizzle out.

Let’s take a look at some of the most powerful yet sustainable ways to cultivate social proof – even with limited resources and a relatively unknown brand.

Via marketingIO, malek
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marketingIO's curator insight,