Digital Brand Mar...
Follow
Find
2.6K views | +2 today
Rescooped by Os Ishmael from Just Story It Biz Storytelling
onto Digital Brand Marketing
Scoop.it!

The significance of plot without conflict [in biz storytelling]

The significance of plot without conflict [in biz storytelling] | Digital Brand Marketing | Scoop.it
In the West, plot is commonly thought to revolve around conflict: a confrontation between two or more elements, in which one ultimately dominates the other. The standard three- and five-act plot... (holy guac, this is an awesome article!

Via Karen Dietz
Os Ishmael's insight:

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

more...
Puneet Gupta's curator insight, January 9, 2013 1:36 AM

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, January 9, 2013 11:22 AM
Yes Ozzie, we are constantly telling our stories! There is so much variety in story structures and types of stories. I agree, we need to see storytelling as an expansive experience instead of narrowing down our options to a few types and structures! Thanks for your comment :)
Karen Dietz's comment, January 9, 2013 11:22 AM
Thank you Os and Puneet.
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

These Products Show Why Google Will One Day Become Our Supreme Overlords.

These Products Show Why Google Will One Day Become Our Supreme Overlords. | Digital Brand Marketing | Scoop.it
It's both nerdy... AND terrifying!

Google is probably one of the most powerful companies that currently exists. Luckily, they seem to use most of their data-collecting powers for good 


Via malek
more...
malek's curator insight, July 29, 4:03 AM

Not only does Google know everything about you already, but with these almost-evil investments? 

A new Dr Evil in the making.

Rescooped by Os Ishmael from Website Optimization & Social Media Marketing
Scoop.it!

Google+ No Longer Requires You to Use Your Real Name

Google+ No Longer Requires You to Use Your Real Name | Digital Brand Marketing | Scoop.it

Google+ is dropping its longstanding real name policy, which will allow users to more easily set up profiles under a pseudonym. We think this change could lead to more activity on Google+, which might mean more opportunities for businesses using the social network. Learn more in our latest blog post!


Via Bigfin
more...
No comment yet.
Rescooped by Os Ishmael from Social Media Butterflies
Scoop.it!

10 Reasons to Combine Search and Social (Infographic)

10 Reasons to Combine Search and Social (Infographic) | Digital Brand Marketing | Scoop.it

The integration of social media signals to search algorithms is changing how search engines are performing. Studies show at least 58% of consumers go to search engines to search for something online, while 40% would then seek further decision-making help through their friends or colleagues at social media.

 

All-in-all, about 48% of consumers are using some forms of combining social media with search to help them in their purchasing decisions.

 

Infographic at: www.business2community.com/infographics/10-reasons-combine-search-social-infographic-0959819#!bp9xYI


Via Antonino Militello, Robin Martin
more...
Michael N. Francis's curator insight, Today, 8:32 AM

From a branding (top of mind) point of view the more the client/customer sees the messaging the more they are likely remember and engage with it.

 Michael N. Francis

 

I Create Perceptions That Increase Your Profits !

Rescooped by Os Ishmael from Storytelling threads
Scoop.it!

Creative Review - Sagmeister and the 'bullshit' around storytelling

Creative Review - Sagmeister and the 'bullshit' around storytelling | Digital Brand Marketing | Scoop.it
Of course storytelling exists beyond those narrow confines, it always has.

Via Neil Gains
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Creating an Affordable Mobile Marketing Presence

Creating an Affordable Mobile Marketing Presence | Digital Brand Marketing | Scoop.it

Developing customized retail apps to deliver mobile promotions and generate customer data or retooling existing systems to accommodate backend solutions like Apple Passbook or Google Wallet may be out of reach for many small and mid-sized businesses, but there are some no- and low-cost channels and tools available that can make mobile marketing feasible for almost any business.

 

A key point is that SMBs must stick to expectations and execution that align with where the industry is today, says Inman Breaux, COO of Airpush, a provider of data-driven mobile advertising solutions....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 28, 6:17 AM

Good starting point and tips for mobile marketing for local businesses.

Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

How Do I Successfully Run SEO Tests On My Website?

How Do I Successfully Run SEO Tests On My Website? | Digital Brand Marketing | Scoop.it

In today's Whiteboard Friday, Rand describes three aspects of experiments we should all keep in mind to ensure valid results. He goes on to offer up several ideas for tests you can begin today!


Via Pedro Da Silva
more...
No comment yet.
Scooped by Os Ishmael
Scoop.it!

Study: Social Media May Be Just As Addicting As Other Vices, Drugs and Alcohol - CBS Local

Study: Social Media May Be Just As Addicting As Other Vices, Drugs and Alcohol - CBS Local | Digital Brand Marketing | Scoop.it
CBS Local
Study: Social Media May Be Just As Addicting As Other Vices, Drugs and Alcohol
CBS Local
The study shows that disclosing information about yourself via social media can trigger the same sensations as eating or drinking.
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

The Science of Storytelling

The Science of Storytelling | Digital Brand Marketing | Scoop.it

Many studies show us that our brains prefer storytelling to facts.When we read facts, only the language parts of our brains work to understand the meaning. When we read a story, the language parts of our brains and any other part of the brain that we would use if we were actually experiencing what we’re reading, light up.This means that it’s easier for us to remember stories than facts. Our brains can't make major distinctions between a story we’re reading about and something we are actually doing....


Via Jeff Domansky
more...
LocalMark's curator insight, July 28, 8:02 AM

Every brand tells a story.

 

According to this study, our brains like stories more than facts. 

 

So give the people what they want: a good story. 

Carol Sherriff's curator insight, July 28, 8:48 AM

Intriguing information about how storytelling affects the brain and makes it easier to remember things and make distinctions between the story and our experience.

M. W. Catlin's curator insight, July 29, 7:09 AM

I've been talking about these ideas in my workshops for quite a while now.  We are hardwired for story.  It's one, if not a significant reason for our "success" as a species.  It's also one of the incredible frustrations of our times.   That science and facts yield the field to the fiction of prevarication and conspiracy is a tragedy.  

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Infographic: Are brands shifting to owned media instead of Facebook?

Infographic: Are brands shifting to owned media instead of Facebook? | Digital Brand Marketing | Scoop.it

Jun Group, a content distribution platform, released data this week that shows brand advertisers have shifted their digital goals away from Facebook and YouTube to promote their owned online destinations.


According to the data, the share of clicks driving consumers to brand owned and operated sites more than doubled from 2012 to 2013, increasing from 28 percent to 57 percent. Facebook and YouTube, which represented 31 percent and 38 percent respectively, declined to 10 percent and 24 percent over the same period.


Via Brian Yanish - MarketingHits.com, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Understanding Your Social Media Personality and Audience

Understanding Your Social Media Personality and Audience | Digital Brand Marketing | Scoop.it
What type of social sharer are you? Here are five ways to find out more about your social media personality type.

Via malek
more...
malek's curator insight, July 26, 6:37 AM

The observational takeaways from these experiences were that social media sharers consist of 12 different personality types:

Scooped by Os Ishmael
Scoop.it!

5 Components to an Effective Security Strategy - CIO (blog)

5 Components to an Effective Security Strategy - CIO (blog) | Digital Brand Marketing | Scoop.it
5 Components to an Effective Security Strategy
CIO (blog)
This leaves CIOs in a tough position when it comes to defining and implementing a security strategy.
more...
No comment yet.
Rescooped by Os Ishmael from Just Story It Biz Storytelling
Scoop.it!

Using Stories: The Right Way to Sell Your Business Case

Using Stories: The Right Way to Sell Your Business Case | Digital Brand Marketing | Scoop.it
Get key stakeholders on board with one effective presentation.

Via Karen Dietz
more...
Karen Dietz's curator insight, July 22, 2:55 PM

I periodically get calls from clients asking me to help them 'sell' their projects across business divisions. They need to promote their work and enroll others from elsewhere in the corporate in their projects. They need buy-in, commitment, and resources.


So how does this get done? By using storytelling, of course. I like this article because of its very practical advice for how to present your business case and get others on board. 


Towards the end there's a recap of their tips (nice!), and after that 2 case studies are presented (sweet!). I very much appreciate illustrated examples and cases to make concepts shared become real.


The author, Carolyn O'Hara did a good job here. Take these tips and lessons and put them to good use.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Scooped by Os Ishmael
Scoop.it!

How to Develop an Online Reputation Management Plan

How to Develop an Online Reputation Management Plan | Digital Brand Marketing | Scoop.it
Online reputation management calls for patience and a lot of skills. Negative comments, bad reviews, untruths etc spread like wildfire whereas positive reviews attract meagre attention. Prior to the advent of the Internet, the ...
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

8 Powerful Influencer Research Tools That Get Results | Adam Connell

8 Powerful Influencer Research Tools That Get Results | Adam Connell | Digital Brand Marketing | Scoop.it

Want to find key influencers in specific topic areas? You need the right tools to save you time. Find the top influencer research tools here.

 

But first you need to know who these influencers are.

 

You could hop from social network to social network, doing manual research. Or you could take the easy option and use a tool that is designed to do influencer research and get the insights that you need to leverage the power of influence.

 

In this post I’ve put together 8 of the best, with a range of different features and a lot of them are affordable or can be used for free....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 29, 9:19 AM

Excellent starting point for those new to influencer relations and those wanting a refresher.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

9 Informative Infographics To Guide Your Visual Content Marketing | Buffer

9 Informative Infographics To Guide Your Visual Content Marketing | Buffer | Digital Brand Marketing | Scoop.it

9 informative infographics to help guide your visual content marketing, explaining why we love images and videos in the content we read, share, and enjoy.


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 29, 11:33 AM

Great visual tips and reference.

A. Brian Dengler's curator insight, Today, 8:00 AM

This is a great post. It even provides a "cheatsheet" -- that is, a template -- for preparing an infographic.

Diego A. Peris San Martín's curator insight, Today, 9:01 AM

Excellent

 

Rescooped by Os Ishmael from Social Media Butterflies
Scoop.it!

10 Rising Social Networks You Should Explore

10 Rising Social Networks You Should Explore | Digital Brand Marketing | Scoop.it

 

 


Via The Digital Rocking Chair, Robin Martin
more...
The Digital Rocking Chair's curator insight, July 28, 9:28 PM


Kyli Singh:  "With the explosion of startups, there are plenty of new social networks popping up. Here are 10 up-and-coming social networks worth exploring."

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

How to Optimize Your Blog for Content Distribution | Digital Info World

How to Optimize Your Blog for Content Distribution | Digital Info World | Digital Brand Marketing | Scoop.it

Your blog is your most important owned property on the internet. If you want your content to make an impact, follow these best practices to make sure it's optimized for maximum results.According to a BrightEdge Technologies study, blogs with social media sharing buttons generate 7X more mentions than those don't.

 

So make sure you place social sharing button prominently at the beginning of each blog post. Include counters on these buttons to encourage other to share (and help track your social proof). Feature platforms that are most relevant to your audience.

 

Similarly. including images increases shareability and engagement up to 64 percent (according to OKDork/BuzzSumo). So add beautiful visual content in your posts.

 

Take a look at this infographic from  onboardly  that proposes 5 tips on how to optimize your blog or website for content distribution....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 28, 6:58 AM

Blogging basics to help you get better results and increase sharing of your blog posts.

Jeff Domansky's curator insight, July 28, 7:04 AM

Blogging basics for better results in your blog posting

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

The Basics of Drip Campaigns [INFOGRAPHIC] - Pardot

The Basics of Drip Campaigns [INFOGRAPHIC] - Pardot | Digital Brand Marketing | Scoop.it
Wouldn’t it be nice to have the tedious process of nurturing leads to a sales-ready state automated for you? Your emails to leads would always be relevant, your sales pipeline would have fewer leaks, and you would have more time to focus on projects that matter. Sounds pretty good right? Well drip marketing campaigns do all of that and more for marketing and sales teams everyday.
Drip campaigns are automated processes that send a set of messages or content to sales leads at the right moment to move them through the sales cycle.  Drip campaigns allow you to consistently “touch” leads with [...]

Via Massimo Sciuchetti, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Online Marketing Resources
Scoop.it!

10 Questions to Supercharge a New SEO Process

10 Questions to Supercharge a New SEO Process | Digital Brand Marketing | Scoop.it

Starting a new SEO process with a new client or site, especially in an industry that you have no experience or a new country or language market means that you will likely need more time to research


Via Pedro Da Silva
more...
No comment yet.
Scooped by Os Ishmael
Scoop.it!

Five Shocking Facts That Will Change Your Entire Approach to Social Media

Five Shocking Facts That Will Change Your Entire Approach to Social Media | Digital Brand Marketing | Scoop.it
How much of our social media behavior is founded upon fact? I decided to dig into the data and do some research.
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

How to Find Great Content to Share — 3 Techniques to Help You Fill In Your Company’s Timeline

How to Find Great Content to Share — 3 Techniques to Help You Fill In Your Company’s Timeline | Digital Brand Marketing | Scoop.it

Besides interacting with customers, filling in the social media stream for their brands and clients is one of the main responsibilities of the community manager/social media manager.


It’s their job to provide the community with interesting, useful and entertaining content. It’s the best way to give value to the audience and make them ha glad for following your profile.


Internet is huge. No human can read it all. And finding interesting things to share every day, or to fill every posting time can be a combination of search skills, using the right tools and some luck. One can spend hours and hours flocking from website to website, reading and selecting things that your audience may be interested. Some days you find way more content you need, others you can barely fill in two facebook posts. I think that every social media manager have been in this spot a few times in their work routine.


Here are 3 of the most common and maybe more efficient ways to find content to share through your social media streams.



Via Brian Yanish - MarketingHits.com, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

How Big Businesses Use Colors to Affect Your Emotions [Infographic]

How Big Businesses Use Colors to Affect Your Emotions [Infographic] | Digital Brand Marketing | Scoop.it

How does the color in your logo make your customers and prospects feel? Here's a look at the emotions certain colors elicit and iconic business logos that use those colors.

 

Blue summons images of the sky and sea, which makes people feel such emotions as comfort, understanding, clarity, calm, and trust, according to the FinancesOnline's infographic.

 

"Green is associated with the harmony of nature," states the infographic. "What you feel is calm, relaxed, trust, peaceful, and hopeful."

Black conjures ideas of sophistication and boldness. "Black is associated with the formality and mystery of night," suggests FinancesOnline.

To find out more about logos, how much they cost, and how famous ones have evolved, check out the infographic:

 


Via Russ Merz, Ph.D., massimo facchinetti
more...
Russ Merz, Ph.D.'s curator insight, July 27, 1:07 PM

Another look at the relationship between the use of color in #brand communications and #emotional response.

Paulette Steele's curator insight, July 28, 5:03 PM

Really interesting to see the impact of logos!

Scooped by Os Ishmael
Scoop.it!

The ultimate guide to user experience | UX | Creative Bloq

The ultimate guide to user experience | UX | Creative Bloq | Digital Brand Marketing | Scoop.it
If you've not heard of the term 'user experience' the clue's in the title. It's about creating a great experience for the users of your website. And that's less about making it look aesthetically pleasing as it is making it easy to use.
more...
No comment yet.
Scooped by Os Ishmael
Scoop.it!

25 ideas for your social media network strategy

25 ideas for your social media network strategy | Digital Brand Marketing | Scoop.it
Behind every social media success there is a content strategy and a network strategy. Here are 25 ideas to build your audience.
more...
No comment yet.
Scooped by Os Ishmael
Scoop.it!

What Do SEO and Mustaches Have in Common?

What Do SEO and Mustaches Have in Common? | Digital Brand Marketing | Scoop.it
Well, that’s a pretty easy question for those of you who know anything about search engine optimization. The mustache part is, of course, Rand Fishkin, one of the Godfathers of SEO. In fact, th… (What Do SEO and Mustaches Have in Common?
more...
No comment yet.