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The significance of plot without conflict [in biz storytelling]

The significance of plot without conflict [in biz storytelling] | Digital Brand Marketing | Scoop.it
In the West, plot is commonly thought to revolve around conflict: a confrontation between two or more elements, in which one ultimately dominates the other. The standard three- and five-act plot... (holy guac, this is an awesome article!

Via Karen Dietz
Os Ishmael's insight:

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Puneet Gupta's curator insight, January 9, 2013 4:36 AM

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, January 9, 2013 2:22 PM
Yes Ozzie, we are constantly telling our stories! There is so much variety in story structures and types of stories. I agree, we need to see storytelling as an expansive experience instead of narrowing down our options to a few types and structures! Thanks for your comment :)
Karen Dietz's comment, January 9, 2013 2:22 PM
Thank you Os and Puneet.

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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Tumblr and Pinterest now fastest-growing social platforms

Tumblr and Pinterest now fastest-growing social platforms | Digital Brand Marketing | Scoop.it

Earlier this year, Instagram was leading the pack as the fastest-growing social platform. Now, it's Tumblr and Pinterest, which have edged out the picture-sharing app for greatest increase in active users.

 

Tumblr's active users grew by 120% in the last six months, according to new stats released by the Global Web Index first spotted by  TechCrunch on Tuesday. Meanwhile, Facebook's active users grew by just 2%.


Pinterest comes in behind Tumblr with a 111% growth in active users, who are users that say they've actually used the site with some regularity. Earlier this year when GWI released numbers, Instagram was on top but has dropped to third place. Of the top eight, in fact, Facebook is in last place, behind LinkedIn, Twitter, YouTube and Google+....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 27, 10:39 AM

Even though Facebook maintains its reigning status as the largest social network, it has some quickly growing challengers: Tumblr and Pinterest. Very interesting overview of social media growth.

Amanda Nadon-Langlois's curator insight, November 27, 12:21 PM

I find it surprising that Facebook and Instagram are not at the top of growing platforms. However, these platforms can easily be measured so I trust their results.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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How Identity Influences Online Content Sharing

How Identity Influences Online Content Sharing | Digital Brand Marketing | Scoop.it

One in five consumers say reflecting their identity—who they are—is the most important reason they share content online, according to a recent report from Fractl.Overall, identity ranked as the third-most important reason for sharing content, after wanting to entertain (44% of respondents) and wanting to educate (25%)....


Via Jeff Domansky
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Marco Favero's curator insight, November 27, 11:35 AM

aggiungi la tua intuizione ...

Amanda Nadon-Langlois's curator insight, November 27, 12:12 PM

Social media has proven to be a very effective tool because it can be tailored to reach specific audience traits. Messages and communications have the opportunity of being much more personal which people appreciate.

Gerard Downey's curator insight, November 27, 1:07 PM

Some great insight from Marketingprofs it's worth a read for honing your online marketing strategy going into 2015 and beyond.

Rescooped by Os Ishmael from Marketing Revolution
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Content Curation: 7 Reasons Why You Must via @HaikuDeck

Content Curation: 7 Reasons Why You Must via @HaikuDeck | Digital Brand Marketing | Scoop.it

We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing.

This Haiku Deck is the fastest to 2,000 views we've ever created. Discover the 7 reasons you MUST curate content:
http://shar.es/1XxuSs


Via Martin (Marty) Smith
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What SEO Used to Be Versus What SEO Is Now

What SEO Used to Be Versus What SEO Is Now | Digital Brand Marketing | Scoop.it
With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore. So, how do you know what you shoul

Via Thorsten Strauss
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Thorsten Strauss's curator insight, November 26, 3:33 AM

Insight: seo

Marco Favero's curator insight, November 26, 12:25 PM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from digital marketing strategy
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Looking Back At The Top 13 PPC Marketing Articles Of 2014 (So Far)

Looking Back At The Top 13 PPC Marketing Articles Of 2014 (So Far) | Digital Brand Marketing | Scoop.it

Yes, it's that time of year again already. You haven't even sat down for Thanksgiving dinner with friends or family, and already everybody is clamoring to


Via malek
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malek's curator insight, November 26, 10:29 AM
If you missed any, don't miss it àgain
Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Coming Integration of PR and SEO

The Coming Integration of PR and SEO | Digital Brand Marketing | Scoop.it
Looking to enhance the digital footprint of your brand but not sure where to start? Smartly deploy PR and SEO to propel your business toward success. We show you how to integrate them seamlessly.

Via massimo facchinetti
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Marco Favero's curator insight, November 27, 9:20 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Blogging, Social Media & Tools
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New social network Tsu signs one million users in just five weeks | ZDNet

New social network Tsu signs one million users in just five weeks | ZDNet | Digital Brand Marketing | Scoop.it
Tsu has been celebrating passing its one millionth user. But what is so different about the social media platform that has so many users flocking to sign up?

Via Joan Stewart
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Joan Stewart's curator insight, November 25, 8:50 AM

Eileen Brown gives wonderful insights and explanation on Social Media Platform tsū. Should you bother, if you are a blogger or produce content in any form for online work, the simple answer is yes!

 

Claim your vanity URL on the new social network #tsū - my invite code is http://tsu.co/JoanStewart

Rescooped by Os Ishmael from Just Story It Biz Storytelling
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What is Story Theory? How to Use It to Create Awesome Brand Affinity

Presentation given to University of Chicago Alums re: Story Theory and its Application To Marketing

Via Karen Dietz
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Karen Dietz's curator insight, November 25, 2:48 PM

Here's a great piece colleague Jim Signorelli put together about how story theory works better as an approach in branding than giving a list of essential story elements or simple story structures.


Right on Jim! It won't take readers long to go through this SlideShare piece and reap the benefits. Of course I love Doug Lipmans story dynamics chart on slide 18, the Identification Filter (oops Jim, there's a typo here!) on slide 20, and the motive chart on slide 27.


The definition of story beginning on slide 37 is OK and goes beyond what most people produce. I'm biased though. I like what Peggy Van Pelt from Disney and I came up with oh so many moons ago -- "a story is an act of communication providing packets of sensory material and an emotional narrative arc allowing listeners to quickly and easily internalize it, understand it, and create meaning from it."


I like this definition because it focuses not on what a story is, but on what it does. What's the lesson here? There is no 1 right definition. Be aware of the variety of existing story definitions and use the one that fits your objectives at that particular time.


OK -- enough said. Enjoy the insights in Jim's post and keep the light for storytelling well lit and tended!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Tina Stock's curator insight, November 25, 5:56 PM

good reference material AND highlights a big issue - what is your archetype?

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Content Marketing vs. Brand Journalism: the Outcomes Define Differences

Content Marketing vs. Brand Journalism: the Outcomes Define Differences | Digital Brand Marketing | Scoop.it

Today’s fragmented media landscape and information-loaded digital world offers brands new opportunities to communicate directly with their audiences; building visibility, affinity and even search traction along the way. However, success in the uppermost reaches of the funnel requires organizations to put corporate agenda in the back seat, and instead adopt a more journalistic approach to crafting and publishing their stories.

 

Enter brand journalism.

 

Not to be confused with content marketing, brand journalism is an upper funnel tactics that delivers more than ‘awareness.” Telling the brand’s stories in a compelling, audience-focused way can create affinity, earn media, build brand credibility and (when coupled with search and social strategies) deliver long-lasting online visibility.


Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, November 25, 3:48 PM

A concise discussion by Sarah Skerik that lays out the key differences between the roles played by #BrandJournalism and #ContentMarketing in the conversion process. Very useful and insightful.

RB's curator insight, November 26, 8:01 AM

Interesting look at building brand awareness v content marketing, do you think it is a clear divide?

 

Eric Webb | Marketing Executives Network Group's comment, November 26, 8:07 AM
I'm not sure the concept of Brand Journalism is anything new. It's public relations as it has always been. I do believe that PR tends to stay at the top of the funnel and struggles to remain relevant at a time when executives what ROI. Content marketing isn't hard to measure as it takes place from top to bottom of the funnel and when coupled with marketing automation and other tools that measure engagement is easily measured. Brand Journalism / PR is hard to measure because it remains at the top of the funnel. And the coffee mug story could just as easily be a content marketing piece that's part of a broader content marketing effort to sell more mugs. Ultimately content marketing does what PR does but continues to nurture the interest of the audience versus leaving it at one story or a series of stories that never go any deeper and a broad story.
Rescooped by Os Ishmael from Online Marketing Resources
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Google Quietly Updates The International Targeting Hreflang Webmaster Tools Reporting

Google Quietly Updates The International Targeting Hreflang Webmaster Tools Reporting | Digital Brand Marketing | Scoop.it

Google has updated the "accuracy" of the reporting within the Google Webmaster Tools International Targeting section.


Via Pedro Da Silva
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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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New Research: Brands Are Wasting Time And Money On Social Media

New Research: Brands Are Wasting Time And Money On Social Media | Digital Brand Marketing | Scoop.it
Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.

Via Karen Dietz
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Karen Dietz's curator insight, November 24, 11:25 AM

The research shared in this article is quite surprising.  The latest data shared from Forrester Research shows that top brands posting on Facebook and Twitter reach only about 2% of their audience. Engagement stats are even worse  -- a mere 0.07% of followers actually interact with posts.


Yikes!


And what does this have to do with business storytelling? Well, one thing it might be pointing to is that if you want to share and gather stories from audiences, social media might be the wrong place. Forrester concludes that the best way to engage  customers and prospects is through email.


We already know that blog posts, email and email newsletters allow for better storytelling  and are still very popular. You have more space, and can craft better stories. Social media posts are more like conversations, where stories may or may not show up. But  as we know, stories create higher engagement if you tap into the dynamic of story sharing (that means equal activity on both story listening and storytelling).


As we get more sophisticated in business storytelling, part of that maturity may be learning the best mediums for storytelling instead of thinking that every medium will work.


The recommendation about email makes sense to me. So you might want to read this article, understand a bit more about the research and recommendations, and go make adjustments accordingly.


What do you think about what this research says, and what will you be doing differently? Inquiring minds want to know ...


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Bonnie Sandy's curator insight, November 25, 2:27 PM

Communicating on social media is now everybody's busienss maybe they'll listen to Forrester research... 

Moya Sayer-Jones's curator insight, November 27, 5:36 PM

And maybe we could step into an even more traditional space than email to gather stories .....and actually talk to people. Now there's a novel idea! Hah!

Rescooped by Os Ishmael from Digital Content Marketing
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Why technology and content are inseparable at Netflix - Gigaom

Why technology and content are inseparable at Netflix - Gigaom | Digital Brand Marketing | Scoop.it
Netflix Chief Product Officer Neil Hunt spoke with Gigaom about how important data science and cloud computing are to the company’s business, as well as why the internet is the perfect medium to drive adoption of new video formats.

Via brandinmind
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Rescooped by Os Ishmael from Online Marketing Resources
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How to Effectively and Accurately Use Data to Inform Your Social Media

How to Effectively and Accurately Use Data to Inform Your Social Media | Digital Brand Marketing | Scoop.it

Learn what social media data tells you and how you can adjust your perspective to get the most out of research, science, and best practices.


Via Pedro Da Silva
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask

4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask | Digital Brand Marketing | Scoop.it

There are few marketers in the industry who haven’t felt the pains of working with a CEO who isn’t behind the marketing strategy. A study by The Fournaise Group revealed that 80 percent of CEOs don’t trust – and aren’t very impressed by – the work done by marketers.

 

In other words, CEOs oftentimes aren’t on the same page with the people who spread the word about their company. Sound effective? Not by a long shot.

 

While not every CEO needs to be a marketing expert, it’s imperative that CEOs have a clear understanding of marketing’s role within their business and how to measure its effectiveness. I recently polled my network of CEOs to find out their top marketing questions....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 27, 10:32 AM

Big challenge! Why don't CEOs always understand what marketers are doing? Probably because they can never be sure whether or not marketing activities relate directly to their bottom line.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Content Curation Is Not Content Marketing

Content Curation Is Not Content Marketing | Digital Brand Marketing | Scoop.it
Content Curation has been hijacked and has been sold as a cheap and easy solution for content marketers plagued by the growing problem of how to produce more quality content within tighter and tighter time constraints. But, just

Via Vladimir Kukharenko, massimo facchinetti
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Rescooped by Os Ishmael from digital marketing strategy
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15 creative parents who raised the bar in 2014

15 creative parents who raised the bar in 2014 | Digital Brand Marketing | Scoop.it
Some parents go above and beyond posting cute pictures of their kids on Facebook.

Via malek
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Rescooped by Os Ishmael from Online Marketing Resources
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Mission ImposSERPble 3: We Need to Think beyond The Top 10!

Mission ImposSERPble 3: We Need to Think beyond The Top 10! | Digital Brand Marketing | Scoop.it

If your business is still obsessing over a top 10 position in Google, the brand is missing out on some excellent opportunities. Our latest study reveals web prospects are looking well beyond the first page of returned results.


Via Pedro Da Silva
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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Play W/ This Infographic: How Every Kind Of TV Show Goes

Play W/ This Infographic: How Every Kind Of TV Show Goes | Digital Brand Marketing | Scoop.it
"Anatomy of Shows" is a fairly accurate representation of the formulas behind almost every kind of TV program. Maybe go write your own?

Via Karen Dietz
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Karen Dietz's curator insight, November 26, 4:34 PM

OK -- now for the fun stuff this holiday weekend!


If you are going to be gorging on TV this weekend, here's a fun game to play: use this infographic to see if the show follows the plot described. I bet it does :) Or maybe you'll discover a new variation to share with us.


I love a good TV show, although for most their predictability don't keep me interested. 


But for those days when I just need to veg and any old TV show will do, I keep can keep boredom at bay by comparing what I'm watching with this chart. You can too.


Have fun y'all!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Russell Roberts's curator insight, November 27, 11:43 AM

Thanks to business storyteller Karen Dietz for this fascinating game. With this guide, you'll figure out the formulas supporting most television programs on the air this season.  Good fun.  Aloha, Russ.

Rescooped by Os Ishmael from digital marketing strategy
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8 Insights on How the Top 100 Brands Use Twitter in 2014 - Study

8 Insights on How the Top 100 Brands Use Twitter in 2014 - Study | Digital Brand Marketing | Scoop.it
How you use Twitter and Facebook should be different as they are not the same beast. Here are some insights on how the top 100 brands use Twitter in 2014

Via Jeff Domansky, Rami Kantari, malek
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Jeff Domansky's curator insight, November 25, 1:28 AM

How you use Twitter and Facebook should be different as they are not the same beast. Here are some insights on how the top 100 brands use Twitter in 2014.

Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Want Engagement? Quit Advertising To Employees; Do Storytelling Instead

Want Engagement? Quit Advertising To Employees; Do Storytelling Instead | Digital Brand Marketing | Scoop.it
Selling to employees results in employees feeling like they’re being sold, which over time can foster disengagement, distrust and detachment.

Via Karen Dietz
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Karen Dietz's curator insight, November 24, 6:32 PM

Amen brother! That's what I said when I read this article by colleague Bill Baker @StorytellerBill. 


Corporations, communications folks, managers and leaders have got to stop talking "at" people, or on just "telling" stories. That is all just pushing messages to people -- which Bill says is simply another ad to put up with. And we wonder why employee engagement is so low!


As I encourage my clients, think of story sharing instead and story listening as the secret to turning this situation around.


Bill give us very concrete advice on what to avoid doing, and 3 pieces of solid advice what to do instead. Yeah!


Follow Bill's advice and you will start seeing a huge difference. Thanks Bill!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Kim Zinke (aka Gimli Goose)'s curator insight, November 27, 2:07 AM

Organizations need to stop pushing information onto employees, instead they should be pulling them into the ideas.0


"This approach requires more faith, trust and relinquishment of control, but it results in internal communications infused with greater humanity, which in turn generates greater understanding, conviction and a profound sense of belonging among employees."

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How Social Media Is Choking Your Business To Death - Forbes

How Social Media Is Choking Your Business To Death - Forbes | Digital Brand Marketing | Scoop.it
Social media is not helping you build business, and it's wasting your time and money. At best, it's creating a choke point for your staff where they waste needless hours "socializing" in the hopes of results.

Via brandinmind
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A/B Tests You Should Be Running On Your Welcome Emails

A/B Tests You Should Be Running On Your Welcome Emails | Digital Brand Marketing | Scoop.it

Welcome emails are great for converting leads, but you need to test more than just the subject line. Here are 7 additional A/B tests you should be running.


Via Pedro Da Silva
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Step Up Your Link Strategy to Get Better Search Results #Infographic

Step Up Your Link Strategy to Get Better Search Results #Infographic | Digital Brand Marketing | Scoop.it
Great SEO can make a company, bad SEO can kill a company. For consumers, links are a way to learn more information about a subject, but to search engines they can serve as an indication of content that’s popular. If multiple pages link to the same article or news item, search algorithms assume it must be of value and rank it higher. External links are a major factor in how Google determines search results, according to separate reports from Moz and Searchmetrics.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, Os Ishmael, malek
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Marco Favero's curator insight, November 23, 5:30 PM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Doing A Business Pitch? What Makes A Killer Story For Branson + Top Investors

Doing A Business Pitch? What Makes A Killer Story For Branson + Top Investors | Digital Brand Marketing | Scoop.it
Entrepreneurs don't have to be pitch perfect, but passion, projection of strengths and awesome products are essential

Via Karen Dietz
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Karen Dietz's curator insight, November 24, 11:40 AM

Are you making a business pitch (i.e. telling your story) to potential investors anytime soon? Well, there's tons of advice out there for you and some advice on the structure of one feel more like plans for building a spaceship.


Ay yi yi. Which is why I like this article. The basic advice given is: follow the KISS principle (keep it simple sweetie) and make sure your story has this short-list of essential elements.


To keep you focused and delivering the right material investors are seeking, follow Branson's and other top investor's specific -- and not complicated -- tips given here. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Business in a Social Media World
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Audiences Own the Conversation. Are You Listening?

Audiences Own the Conversation. Are You Listening? | Digital Brand Marketing | Scoop.it

In this week’s roundup, we take a look at three reports that reveal why companies can no longer afford to overlook social media audiences.

 

Some of the info may see cliché or basic to you, but many marketers are still focusing on the wrong audiences and platforms. Time to bring the conversation where it matters! 

 

Read the article at http://blog.paper.li/2014/11/24/social-media-audiences-conversation-listening/

 

---------------------

 

Cendrine Marrouat


Via Cendrine Marrouat - www.socialmediaslant.com
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