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The significance of plot without conflict [in biz storytelling]

The significance of plot without conflict [in biz storytelling] | Digital Brand Marketing | Scoop.it
In the West, plot is commonly thought to revolve around conflict: a confrontation between two or more elements, in which one ultimately dominates the other. The standard three- and five-act plot... (holy guac, this is an awesome article!

Via Karen Dietz
Os Ishmael's insight:

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Puneet Gupta's curator insight, January 9, 2013 4:36 AM

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, January 9, 2013 2:22 PM
Yes Ozzie, we are constantly telling our stories! There is so much variety in story structures and types of stories. I agree, we need to see storytelling as an expansive experience instead of narrowing down our options to a few types and structures! Thanks for your comment :)
Karen Dietz's comment, January 9, 2013 2:22 PM
Thank you Os and Puneet.
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Rescooped by Os Ishmael from Online Marketing Resources
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29 Advanced Google Tag Manager Tips Every Marketer Should Know

29 Advanced Google Tag Manager Tips Every Marketer Should Know | Digital Brand Marketing | Scoop.it
Please Note: This GTM reference guide is a work in progress and will be evolving throughout the rest of MozCon. Be sure to check back next week for the finalized version. Thanks for visiting!
Via Pedro Da Silva
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Content Marketing World 2016: Top Takeaways for Creating Content

Content Marketing World 2016: Top Takeaways for Creating Content | Digital Brand Marketing | Scoop.it

Joe Pulizzi, Founder of the Content Marketing Institute, put it in CMW’s opening keynote: “Mediocre content will hurt your brand more than doing nothing at all.”

Currently, only 20% of content marketers said they were committed to a full content marketing approach: Hitting a defined audience with one message, finding compelling angles from which to tell your story, staying consistent over time, and building value outside of the products and services you offer, according to Pulizzi.

The other 80%? They’re creating a lot of content, but not building a loyal audience or telling a new story.

Here’s what some of our favorite speakers had to say about how their companies are creating great content and staying ahead of the pack in the content marketing space....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 26, 7:11 PM

Some really great advice from the top content marketing gurus..

Rescooped by Os Ishmael from digital marketing strategy
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5 Facebook Marketing Techniques to Get Your Page Seen

5 Facebook Marketing Techniques to Get Your Page Seen | Digital Brand Marketing | Scoop.it
How would you like to log into Facebook each morning to see a vibrant, thriving business page? Here's 5 Facebook marketing techniques to get your page seen!
Via massimo facchinetti, malek
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MoJobsWork's curator insight, September 23, 2:03 PM
To advance your freelance career, you need to increase you visibility.
Rescooped by Os Ishmael from Content Creation, Curation, Management
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How Much Money Do You Really Need To Build An Inbound Marketing Strategy? - Forbes

How Much Money Do You Really Need To Build An Inbound Marketing Strategy? - Forbes | Digital Brand Marketing | Scoop.it
Main Outlets

Content marketing. SEO. Social media marketing. Important Variables

Niche. Competition. Priorities. Pacing. Getting Started

fixing any SEO issues with your site,establishing a blogging or content marketing platform, andbuilding and optimizing your social media profiles.

Via marketingIO, massimo facchinetti
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marketingIO's curator insight, September 23, 10:26 AM

Blocking 'n tackling.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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10 Challenges Businesses Face with Search Engine Marketing Campaigns

10 Challenges Businesses Face with Search Engine Marketing Campaigns | Digital Brand Marketing | Scoop.it

Via Christino Martin, massimo facchinetti
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5 Ways to Inspire Imagination Through Simple Visual Storytelling

5 Ways to Inspire Imagination Through Simple Visual Storytelling | Digital Brand Marketing | Scoop.it
You’ll see how the context, and some subtle changes, alter the emotional response you feel. This post showcases imagination - the readers imagination. How do you inspire imagination? Often by providing fewer details. With less detail, your reader has no choice but to let their imagination will fill in the gaps. Their experiences, emotional state, and passions add meaning to the image. When done right, those emotions can touch passions and strike up anxieties that compel action. 

Via Gregg Morris, massimo facchinetti
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Rescooped by Os Ishmael from Digital Content Marketing
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Facebook Custom Audiences Now Targets Canvas Ad Viewers: This Week in Social Media : Social Media Examiner

Facebook Custom Audiences Now Targets Canvas Ad Viewers: This Week in Social Media : Social Media Examiner | Digital Brand Marketing | Scoop.it
Social media news and developments making social media marketing easier. (Facebook Custom Audiences update, Instagram CTA buttons, Facebook Live on Desktop)
Via brandinmind
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Will the Content Bubble Burst? What’s Next?

Will the Content Bubble Burst? What’s Next? | Digital Brand Marketing | Scoop.it
Will the content bubble burst like the dot-com one? No if you stay on top of the predictions and trends for continued success – Content Marketing Institute

Via Moumita Dasgupta, massimo facchinetti
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Storyform / Tell better stories

Storyform / Tell better stories | Digital Brand Marketing | Scoop.it
Create truly responsive stories, white-papers, blog posts, or reports with our unique format that automatically takes advantage of every device size. With full screen video and imagery, interactivity, and lots of great layouts and designs to choose from, you can replace those static PDFs and boring blog posts.
Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, September 20, 10:43 AM

Storyform is changing reading forever. Transform your stories, white-papers, blog posts, or PDF reports into a beautiful, responsive, interactive magazine-like experience. Thanks to Robin Good for suggesting it. Highly recommended. 10/10

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The Ultimate Guide To Using Hashtags Effectively Across All Social Networks

The Ultimate Guide To Using Hashtags Effectively Across All Social Networks | Digital Brand Marketing | Scoop.it
Meta description: Do you want to expand your social media reach using hashtags? Check out this guide on how to find and use hashtags in a proper way.

Via malek
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malek's curator insight, September 18, 9:49 AM

Try to add 1-2 hashtags to your tweets for more reach every time

Rescooped by Os Ishmael from digital marketing strategy
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The Shocking Statistic That Will Make You Rethink LinkedIn

The Shocking Statistic That Will Make You Rethink LinkedIn | Digital Brand Marketing | Scoop.it
LinkedIn recently revealed an eye-opening look at what type of content the site does (and does not) give prominent display to on the network.
Via Riaz Khan, Jan Vajda, malek
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