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The significance of plot without conflict [in biz storytelling]

The significance of plot without conflict [in biz storytelling] | Digital Brand Marketing | Scoop.it
In the West, plot is commonly thought to revolve around conflict: a confrontation between two or more elements, in which one ultimately dominates the other. The standard three- and five-act plot... (holy guac, this is an awesome article!

Via Karen Dietz
Os Ishmael's insight:

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Puneet Gupta's curator insight, January 9, 2013 4:36 AM

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, January 9, 2013 2:22 PM
Yes Ozzie, we are constantly telling our stories! There is so much variety in story structures and types of stories. I agree, we need to see storytelling as an expansive experience instead of narrowing down our options to a few types and structures! Thanks for your comment :)
Karen Dietz's comment, January 9, 2013 2:22 PM
Thank you Os and Puneet.
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Everything you need to know about Google's 'Possum' algorithm update

Everything you need to know about Google's 'Possum' algorithm update | Digital Brand Marketing | Scoop.it
Wondering what's up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling 'Possum.'

Via Pedro Da Silva, malek, massimo facchinetti
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Brand Advocacy Campaigns that Rocked Social Media

Brand Advocacy Campaigns that Rocked Social Media | Digital Brand Marketing | Scoop.it
Brand advocacy campaigns can be simple or elaborate, but whatever the case, in the end, they must get people talking positively about the brand.

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malek's curator insight, September 28, 10:00 AM

What if James Bond was speaking to you from a Coke machine?

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The CEO guide to customer experience | McKinsey & Company

The CEO guide to customer experience | McKinsey & Company | Digital Brand Marketing | Scoop.it
Companies that create exceptional customer experiences can set themselves apart from their competitors.

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Google launches free version of Optimize 360, introduces Session Quality Score metric & more

Google launches free version of Optimize 360, introduces Session Quality Score metric & more | Digital Brand Marketing | Scoop.it
The company made several Analytics solutions announcements Wednesday, including updates for Google Data Studio and Tag Manager.
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9 Rules For Digital Citizenship - TeachThought

9 Rules For Digital Citizenship - TeachThought | Digital Brand Marketing | Scoop.it
“ Are there ‘rules’ for digital citizenship? And how are the unique from non-digital, ‘local’ citizenship? These are the questions the fine folks at ISTE tackled in the follow infographic that seeks to clarify ‘norms’ for citizenship in the digital age. We’ve offered a definition for digital citizenship in the past, and this graphic takes that idea and adds general advice for what this might look like in action. ISTE explains, “Many of the hallmarks of any good citizen–from being respectful and responsible to doing what’s right–are key elements of digital citizenship as well. But students must learn how to apply these tried and true qualities to the realities of the digital age.” While some of the rules may be a bit over-general (7. A good citizen upholds basic human rights…) or curious in topic (6. A good citizen spends and manages money responsibly…), as practical examples of a vague idea, they work well.”
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How Teachers Feel About The 10 Biggest EdTech Trends

How Teachers Feel About The 10 Biggest EdTech Trends | Digital Brand Marketing | Scoop.it
edtech trends Web-Based Tools for Educational Purposes Online Educational Resources Digital Literacy Personal Learning Networks (PLNs) Blended Learning Social Media Education E-Moderation Mobile Learning - See more at: http://edudemic.com/2013/03/how-teachers-feel-about-the-10-biggest-edtech-trends/#sthash.tJ1Qb8Qs.dpuf...

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Google Allo: Don't use it, says Edward Snowden | #Privacy

Google Allo: Don't use it, says Edward Snowden | #Privacy | Digital Brand Marketing | Scoop.it
Google has come under fire again for the privacy choices its made for its new smart chat app, Allo.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/social-media-and-its-influence/?tag=Allo

 

https://gustmees.wordpress.com/2013/12/21/privacy-in-the-digital-world-shouldnt-we-talk-about-it/

 


Via Gust MEES, Dejan Nikolic, malek
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Gust MEES's curator insight, September 22, 11:18 AM
Google has come under fire again for the privacy choices its made for its new smart chat app, Allo.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/social-media-and-its-influence/?tag=Allo

 

https://gustmees.wordpress.com/2013/12/21/privacy-in-the-digital-world-shouldnt-we-talk-about-it/

 

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Penguin is now part of our core algorithm

Penguin is now part of our core algorithm | Digital Brand Marketing | Scoop.it
Google's algorithms rely on more than 200 unique signals or "clues" that make it possible to surface what you might be looking for. Thes

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"Are content creators being eclipsed by 'content curators'?" Saul J. Berman - Knowledge@Wharton

"Are content creators being eclipsed by 'content curators'?" Saul J. Berman - Knowledge@Wharton | Digital Brand Marketing | Scoop.it

Knowledge@Wharton: Do you think that, in publishing, content creators are being eclipsed by what are called “content curators”? And what are the implications? 


 Berman: Interesting question. We do think there is a big role for curation as a value-added service. We think there is a big role for analytics. Companies like Bloomberg have long created value around the analytics. We have told people in the information publishing space, beginning five years ago, that they have to do more than just, if you will, provide the information. They have to provide people the tools and capabilities to do different things with that information and they have to provide analysis and insight. Increasingly, it gets back to the point we make about the experience. There are lots of different ways to monetize, which we outline in the book. You can monetize with different audiences in different ways.



The "phenomenon of free" has hit many businesses hard, particularly media businesses, argues Saul J. Berman, Global & Americas Leader for the IBM Strategy & Change Consulting Group. 


In Not for Free: Revenue Strategies for a New World, Berman offers lessons from businesses that have integrated successful business model innovations, as well as from businesses that have failed to do so. Recently, Knowledge@Wharton and Jerry (Yoram) Wind sat down with Berman to discuss his thoughts on who pays for free content and why new models are essential.



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How to Get Started With Facebook Lead Ads

How to Get Started With Facebook Lead Ads | Digital Brand Marketing | Scoop.it
If you’re looking to generate more leads from people in your target market, Facebook offers a solution that can make your life a whole lot easier. It’s called Facebook Lead Ads. I have been runni…

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8 Ways To Turn Pinterest into a Traffic-Driving Machine

8 Ways To Turn Pinterest into a Traffic-Driving Machine | Digital Brand Marketing | Scoop.it
If you’re looking to boost traffic to your store, this is the post for you! Pinterest is unique. It’s more than just a social platform; it is a visual search engine as well. Pinterest themselves…

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