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The significance of plot without conflict [in biz storytelling]

The significance of plot without conflict [in biz storytelling] | Digital Brand Marketing | Scoop.it
In the West, plot is commonly thought to revolve around conflict: a confrontation between two or more elements, in which one ultimately dominates the other. The standard three- and five-act plot... (holy guac, this is an awesome article!

Via Karen Dietz
Os Ishmael's insight:

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Puneet Gupta's curator insight, January 9, 2013 4:36 AM

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, January 9, 2013 2:22 PM
Yes Ozzie, we are constantly telling our stories! There is so much variety in story structures and types of stories. I agree, we need to see storytelling as an expansive experience instead of narrowing down our options to a few types and structures! Thanks for your comment :)
Karen Dietz's comment, January 9, 2013 2:22 PM
Thank you Os and Puneet.
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Are Teens Moving Away From Facebook?

Are Teens Moving Away From Facebook? | Digital Brand Marketing | Scoop.it
Are Teens Moving Away From Facebook? - Is Facebook losing its appeal? Here are the top social networking sites that are grabbing teens' attention.
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Rescooped by Os Ishmael from Public Relations & Social Marketing Insight
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Blogging Trends That Bring Content Marketing Down to Business

Blogging Trends That Bring Content Marketing Down to Business | Digital Brand Marketing | Scoop.it

If you’ve seen any of CMI’s 2017 Benchmarks, Budgets, and Trends research, you may have noticed that the content marketing industry is growing up. In fact, 28% of B2B marketers, and 30% of B2C marketers now say their program has reached the sophisticated or mature stage of progress – the point where their efforts are able to provide measurable value to the business.


Increasing sophistication with content doesn’t mean practitioners have outgrown the tools and techniques that helped them reach greater success. And, despite all the channels, formats, and digital innovations emerging in our industry over the last few years, one tried-and-true tactic, in particular, continues to lead the pack when it comes to reliably driving returns on the content investment: blogging....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 14, 1:10 AM

Look at the findings from Orbit Media's blogger survey, and get tips to take full advantage of this still-powerful channel....

Rescooped by Os Ishmael from Content Creation, Curation, Management
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3 Best Channels for Promoting Your Product Video for Maximum Results

3 Best Channels for Promoting Your Product Video for Maximum Results | Digital Brand Marketing | Scoop.it
Marketers consider explainer videos, or any other video content, as stunners in the marketing universe. However, video content doesn’t bring miracles; it’s just another weapon in your marketing a…

Via Stefano Principato, massimo facchinetti
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Rescooped by Os Ishmael from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
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A lawyer rewrote Instagram’s terms of use ‘in plain English’ so kids would know their privacy rights | Amy Wang | WashPost.com

A lawyer rewrote Instagram’s terms of use ‘in plain English’ so kids would know their privacy rights | Amy Wang | WashPost.com | Digital Brand Marketing | Scoop.it

It’s no secret that teenagers love social media.

Members of “Generation Z” can spend up to nine hours a day sharing photos on Instagram, consuming “content” on YouTube and talking to friends on Snapchat. (Just don’t ask them to get excited about Facebook.)

But how much do these teens understand what they’ve agreed to give up when they start an account with those sites?

Probably very little, according to a report released last week — and dense terms and conditions that are “impenetrable and largely ignored” are partly to blame.

“‘Terms and conditions’ is one of the first things you agree to when you come upon a site,” Jenny Afia, a privacy lawyer and partner at Schillings law firm in London, told The Washington Post. “But of course no one reads them. I mean, most adults don’t read them.”

Afia was a member of a “Growing Up Digital” task force group convened by the Children’s Commissioner for England to study Internet use among teens and the concerns children might face as they grow up in the digital age.


Click headline to read more and access hot links--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Rescooped by Os Ishmael from Public Relations & Social Marketing Insight
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Five Charts Showing Where Social Publishing Is Going In 2017

Five Charts Showing Where Social Publishing Is Going In 2017 | Digital Brand Marketing | Scoop.it

We look at five areas of social publishing that are growing in importance in 2017, from Instagram to the importance of original storytelling.


For publishers, there’s plenty of anticipation about what 2017 might bring for opportunities to connect with readers and grow their audience base on social media.


Using NewsWhip Analytics, we put together some charts showing some interesting points in social publishing at the end of 2016 and start of 2017.


For more 2017 predictions and advice, be sure to check out our full 2017 Predictions Report, featuring views from top editors and social media analysts at newsrooms including the Guardian, the Associated Press, Business Insider, the Wall Street Journal and more....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 13, 10:08 AM

NewsWhip predicts where social media is headed this year.