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The significance of plot without conflict [in biz storytelling]

The significance of plot without conflict [in biz storytelling] | Digital Brand Marketing | Scoop.it
In the West, plot is commonly thought to revolve around conflict: a confrontation between two or more elements, in which one ultimately dominates the other. The standard three- and five-act plot... (holy guac, this is an awesome article!

Via Karen Dietz
Os Ishmael's insight:

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Puneet Gupta's curator insight, January 9, 2013 4:36 AM

Now here's a fascinating 'shake 'em up" article about storytelling and conflict.

 

The basic premis is that in storytelling -- and in biz storytelling -- we are told conflict is absolutely necessary to have to be successful. This article says "Maybe not."

 

The author, who is not named, talks about Western and non-western story models. In the end, not all stories need to be about conflict.

 

Just like all stories don't need to be about a hero (shock, gasp! But it is true).

 

They can instead be about contrast and exploration. Stories can be about community instead of a lone hero.

 

So this article is just a reminder to get out of our storytelling straightjackets and our western myopia.

 

It gets me thinking about my own biz stories. Do I have any that DO NOT contain conflict? Surprise surprise -- yes. And I could craft them to be even more compelling by not getting sucked into adding conflict.

 

Hmmmm -- now that's food for thought and a fun thing to play with!

 

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, January 9, 2013 2:22 PM
Yes Ozzie, we are constantly telling our stories! There is so much variety in story structures and types of stories. I agree, we need to see storytelling as an expansive experience instead of narrowing down our options to a few types and structures! Thanks for your comment :)
Karen Dietz's comment, January 9, 2013 2:22 PM
Thank you Os and Puneet.
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Marketing Psychology: 9 Strategies to Influence Consumers

Marketing Psychology: 9 Strategies to Influence Consumers | Digital Brand Marketing | Scoop.it

One of my favorite books of all time is David McRaney’s You Are Not So Smart in which he highlights the ways in which we’re deluded into thinking we are rationale individuals and yet we all fall prey to the whims of psychology. The same is true for marketing psychology and I felt compelled to put this guide together on nine ways marketers can use it to influence consumer behaviour....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 26, 2:39 AM

Amar Hussain put this guide together on nine ways marketers can use it to influence consumer behaviour. For strategic marketers. 10/10

Marco Favero's curator insight, February 26, 6:45 AM

aggiungi la tua intuizione ...

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Hero Marketing: Compete with Amazon - via @Curagami

Hero Marketing: Compete with Amazon - via @Curagami | Digital Brand Marketing | Scoop.it

Hero Marketing: Compete with Amazon shares passion, customer focus, exponential thinking & need to create movements not promotions needed to win online and how SMBs can compete with Amazon.


Via Martin (Marty) Smith
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Rescooped by Os Ishmael from Marketing Revolution
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Conversion Rate Secrets via @FedEx & Internet Retailer Report

Conversion Rate Secrets via @FedEx & Internet Retailer Report | Digital Brand Marketing | Scoop.it

This original research by Internet Retailer offers insights into whats driving growth in sales conversion among Americas leading web merchants.

Marty Note
Listening to David Payton discuss the cool conversion report FedEx created with Internet Retailer:

1. Free Shipping = top way to convert visitors to buyers.
Some will even opt for a slower time for free shipping. Some want ship to store. Free shipping is "essential" said VP Marketing David Payton at SMB Conference today.

2. Responsive = device agnostic.
The ability to see the site and have the site function across platforms is key. Company in David's slide deck saw a 40% increase in conversion from responsive design.

3. Email Marketing Still Matters
David's and FedEx's study shows email is still very important. Persoans and personalizing emails is key. No more batch and blast.

4. Ratings and Reviews
Ratings and reviews boost online sales 62%. David referenced a Bazaar Voice review. Add one product review = 10% product review. From 0 to 30 increase 30%, 0 reviews to 100 = 37% sales increase.

5. Loyalty
Easier to sell those who are already in the boat. Make sure you value and reward those who are loyal to you.


Via Martin (Marty) Smith
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The Ultimate Website Launch Checklist: 55 Things To Do Before (and after) You Launch

The Ultimate Website Launch Checklist: 55 Things To Do Before (and after) You Launch | Digital Brand Marketing | Scoop.it

Here is Orbit's website launch checklist. Actually, this is a combination of several checklists related to launching websites


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How To Accomplish SEO Initiatives at the Enterprise Level

How To Accomplish SEO Initiatives at the Enterprise Level | Digital Brand Marketing | Scoop.it

Disney's senior SEO manager Jeff Preston shares his insights on accomplishing SEO initiatives at the enterprise level at the Search Engine Journal Summit.


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Pedro Da Silva's curator insight, February 26, 5:22 PM
​Getting SEO Things Done the Enterprise Way #SEJSummit Liveblog
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15 SEO Best Practices for Structuring URLs

15 SEO Best Practices for Structuring URLs | Digital Brand Marketing | Scoop.it

It's been a long time since we covered one of the most fundamental building blocks of SEO--the structure of domain names and URLs--and I think it's high time to revisit.


Via Pedro Da Silva
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Five Daily Business Blogging Habits to Improve Your Productivity

Five Daily Business Blogging Habits to Improve Your Productivity | Digital Brand Marketing | Scoop.it

A daily blogging habit is a commitment to devote time to your blog. It means that no matter what day it is, you have at least one blog post that you’re working through the stages of the writing process.


Here are the five habits I rely on to build and stick to a daily blogging routine:


Via donhornsby, massimo facchinetti
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donhornsby's curator insight, February 25, 9:19 AM

Great suggestions..... What would you add to these tips?

 

(From the article): Can you spare 10, 15 or 30 minutes each day to make some progress on your next blog post? I guarantee it will be easier to finish if you’ve already started!

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Communications Done Well: Seven Things to Do Immediately

Communications Done Well: Seven Things to Do Immediately | Digital Brand Marketing | Scoop.it
It's hard not to get defensive over negative comments, but it has to happen for communications to be done well. Gini Dietrich has seven tips to help.

Via Mat Loup, massimo facchinetti
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17 Stats You Should Know About Visual Content Marketing in 2015

17 Stats You Should Know About Visual Content Marketing in 2015 | Digital Brand Marketing | Scoop.it
What does the visual content landscape look like for 2015? Here are 17 statistics that will give you a sneak peek.

Via The Fish Firm
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Rescooped by Os Ishmael from Business in a Social Media World
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KLM Knows Its Social Media ROI

While many marketers confess to still being stumped when it comes to measuring social media's return on investment, at least one major brand seems to feel pretty confident about it: KLM Royal Dutch
Airlines, the flagship carrier of the Netherlands, long a standout for its forward-thinking social media strategy.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, February 24, 2:03 AM


It's not a secret that KLM is one the best social companies in the world. Here is an article that proves it once again. 


MediaPost's Erik Sass writes about two interesting ideas the team has experimented with: 


- "the company’s social media channels function as their own e-commerce channels, so customers can actually convert while still on the social platforms."


The result? According to KLM social media hub manager Gert Wim ter Haar, the company makes €100,000 every week from that platform alone.


- "after noticing a high volume of customer complaints on social media about how long it was taking to claim lost property, the airline began sending teams to check planes and return lost items immediately after landing -- then promoted the new service with a video on social media."


Fascinating, don't you think?


Read the article at http://www.mediapost.com/publications/article/243887/klm-knows-its-social-media-roi.html 


-------------------


Cendrine Marrouat

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Your "How to" Series Building Storytelling Skills

Your "How to" Series Building Storytelling Skills | Digital Brand Marketing | Scoop.it
Sam Thurman’s story is short (5 minutes) and delightful. Please listen to it before reading my comments so you can have the full listener experience. Imagery and Present Tense One of the things I r...

Via Karen Dietz
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Karen Dietz's curator insight, February 24, 2:26 PM

Business storytelling colleague Annette Simmons @Annette Simmonsrecently launched a "How-To" series where she analyzes a specific story, sharing with us what makes it great.


What a fabulous idea! And lots to learn about effective storytelling here.


There are 2  basic ways to learn storytelling:  

  1. practicing your stories with a coach or in a storytelling workshop
  2. or, watching others tell a story really well and then having a trained professional comment on what's working is one of the best ways to learn storytelling.


Thank you Annette for helping us improve our storytelling skills through method #2.


I hope everyone enjoys the stories and analysis and learns lots. Story on!

Annette Simmons's comment, February 25, 10:33 AM
My twitter is @thestoryfactor and website is www.annettesimmons.com
Karen Dietz's comment, February 25, 1:26 PM
Got it Annette! The software automatically filled in the link. But now I know :)
Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Anatomy of a Compelling Elevator Pitch #Infographic

The Anatomy of a Compelling Elevator Pitch #Infographic | Digital Brand Marketing | Scoop.it
Master the art of the 60-second elevator pitch and watch your sales go up.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Marc Kneepkens's curator insight, February 24, 3:36 PM

Use this infographic to learn how to make a good sales pitch. Definitely great to use when dealing with potential investors, but any sales pitch needs some of these elements. Describe the problem, talk about the solution.

Rescooped by Os Ishmael from digital marketing strategy
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Effective Leadership And Storytelling -- "Circle of the 9 Muses"

Today, leaders are looking to storytelling to help advance the work of the organization. Here's a look at some of the possibilities... and also an introducti...

Via Karen Dietz, malek
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Trumans's curator insight, February 23, 4:22 PM

As human beings we love a good story, which is why theatre, cinema and TV are so popular. So, how well can you tell the story of your business?  Maybe, it's something to brush up on.
On the other hand, whenever I've visited a new client, gone to have a look at their factory or new office, I enjoy hearing "their story" and they really enjoy telling it. Their business is precious to them , and they've had hurdles to jump to get it to where it is now. So, apart from being a good storyteller, it's important to be a good listener too!

Uma Sundaram's curator insight, February 23, 11:23 PM

Looking forward to the book "The Circle of 9 muses"

 

judyhouse's curator insight, February 24, 8:10 AM

The need to take a story and put it into an appropriate avenue of communication is important especially if innovation can let us be better storytellers and engage others more effectively.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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5 Helpful Reminders to Keep Your Content Fresh - Business 2 Community

5 Helpful Reminders to Keep Your Content Fresh - Business 2 Community | Digital Brand Marketing | Scoop.it
Creating valuable and relevant content to engage a clearly defined target audience is what content marketing is all about.

Via massimo facchinetti
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Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]

Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates] | Digital Brand Marketing | Scoop.it
Learn 8 best practices for a stand-out Facebook cover photo, and get a free template to create your own.

Via malek
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malek's curator insight, February 25, 6:15 PM

Since your profile picture is on left, you want to add some balance to your Facebook cover photo design by having the focus of the image be on the right. Take a look at these cover photos -- which one looks more aesthetically pleasing? 

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5 Pointless Marketing Metrics You Can Stop Tracking Today

5 Pointless Marketing Metrics You Can Stop Tracking Today | Digital Brand Marketing | Scoop.it

But in many areas of marketing, more doesn't always mean better. Take your marketing data, for example. Though having data about your marketing programs is crucial to analyzing your success and making changes to future programs, some individual metrics aren't actually that helpful. And with only so much time in your day, you can't afford to spend your time analyzing data that won't help you make better marketing decisions. 

If you want to get a full run-down on the metrics you should (and shouldn't be tracking, tune into our webinar on March 11 called Smart Reporting: How to Stop Wasting Time and Make Better Marketing Decisions. To register for that webinar, click here.

In the meantime, let's take a look at some of the metrics you might not want to track -- and give you suggestions for different metrics to look at instead....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 26, 2:56 PM

You can toss away these five useless social media metrics.

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5 fresh startups that are shaking up sales automation

5 fresh startups that are shaking up sales automation | Digital Brand Marketing | Scoop.it
Selling is hard. Luckily, some cool new sales automation tools are making life easier for today's road warriors, reps, and outcriers.

Via malek
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malek's curator insight, February 25, 6:10 PM
Assistant.to: Speeding up appointment setting

How much time do you waste going back and forth trying to set up meeting times? Assistant.to neatly solves this problem by allowing you to populate the bottom of your email post with free meeting slots you’ve selected from Google Calendar. When a prospect clicks on a time, a meeting is automatically scheduled and you both receive confirmations.

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Warc 100: The world’s best marketing strategies

Warc 100: The world’s best marketing strategies | Digital Brand Marketing | Scoop.it
The world's best marketing campaigns and companies, based on performance in effectiveness and strategy competitions.
Via Pedro Da Silva
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TV Engages People Half As Long As Digital - Nielsen Lab

TV Engages People Half As Long As Digital - Nielsen Lab | Digital Brand Marketing | Scoop.it

Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of "second screen" options.

 

On average, television holds a consumer’s attention only 39% of the time, a rate that pales in comparison to the attention rates laptops (70%), tablets (76%) and smartphones (77%) command.

 

That’s according to a new report from Nielsen and YuMe, a digital video ad tech firm, expected to be released Wednesday morning.  MediaDailyNews got an early look at the data....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 25, 9:16 AM

Powerful proof of social impact.

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Great Story, Crappy Visual Storytelling: Neighborhoods The Internet Companies Forgot

Great Story, Crappy Visual Storytelling: Neighborhoods The Internet Companies Forgot | Digital Brand Marketing | Scoop.it
In New York's Red Hook, citizens have taken connectivity into their own hands.

Via Karen Dietz
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Karen Dietz's curator insight, February 24, 4:24 PM

I love love love this story -- and the visual storytelling makes me cranky cranky cranky. It's a great example of what NOT to do.


What's the story?

Did you know that there are parts of New York City -- yes NYC! -- where people can't get access to the Internet?


Yeah, that was a shocker to me too. The mountains of Appalachia or the wilds of rural Montana -- I can see that. But not NYC.


So here's a story about how a community solved that problem for themselves. It's brilliant! As you read the story you'll be applauding resident's ingenuity, solutions, and results.


Now -- what is making me so cranky? Well, the video shared is great. But the rest of the photos accompanying this post? Very biased and they only perpetuate stereotypes -- abandoned buildings, bleakness, bars. And oh, BTW -- this post is about people but there are NONE in the photos. What's up with that??!!


The photos are beautiful. But they tell me more about the biases of photographer and the writer who included them than about Red Hook and its residents. I did a quick search on Google for images of Red Hook NY and found plenty. From those photos I got a much better sense of the community that showed the complete picture.


What gives me the right to be so cranky? I spent 3 years with anthropologist Dr. Ray Birdwhistell in the use of photography for understanding a group or culture. Those 3 years were all about how to remove your own biases from the camera lense so you could really see what's going on. 


The photos here really do a disservice to Red Hood and its residents. Now no one is perfect and we all make mistakes. But this is a little too blatant. I'm sure the author was under a crunch deadline and grabbed photos from Flickr in a rush instead of just being lazy. I'm sure the photographer (yonijrj) took these photos for his/her own purposes, never intending these consequences. I am dismayed at the end result, however.


So here are a few simple rules for effective visual storytelling in your articles:

  1. If your post is about people, show people!
  2. Use photographs with clear intent and mindfulnes. 
  3. Be aware of your own stereotypes and biases as best you can so you are not blindly promoting them.
  4. Know that photos have consequences. Use them wisely.
  5. Make sure the photos you select really reflect the emotional core and key message of the story.


OK -- rant done. May your visual stories reflect the best of your storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Rescooped by Os Ishmael from digital marketing strategy
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The Marketing Department of the Future

The Marketing Department of the Future | Digital Brand Marketing | Scoop.it
The rapid incorporation of digital approaches has made marketing an industry of silos. It's time to rethink the way we build our teams and our skill sets to break those walls apart.

Via malek
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MONICA LOPEZ SIEBEN's curator insight, February 26, 2:30 AM

Como desarrollar un departamento de marketing a la vista de la incorporación de las tecnologías TIC. Muy interesante!

Nedko Aldev's curator insight, February 26, 5:25 AM

 

568
Sergey Pavlov's curator insight, February 26, 9:15 AM

Lets see how it works )))

Rescooped by Os Ishmael from digital marketing strategy
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Top 15 FREE Internet Marketing Tools To Boost Your Online Business

Top 15 FREE Internet Marketing Tools To Boost Your Online Business | Digital Brand Marketing | Scoop.it
This is a guest contribution from Kulwat Nagi. Today, Internet marketing is evolving at a greater pace than ever. Companies ...

Via malek
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malek's curator insight, February 25, 9:15 AM

POCKET enables you to read articles,  ÀND makes a great repository for all the best articles in the world. The articles you save using the Pocket app will be logged in your account and you can access them anytime you want.

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6 creative ways to use Twitter lists for your business

6 creative ways to use Twitter lists for your business | Digital Brand Marketing | Scoop.it

Lists are one of the most underused features on Twitter. And yet, they can provide some huge benefits. You just have to understand how you can use them.

 

Here are 6 creative ways in this article. There are many more, of course. But they should give you some food for thought!

 

See them at http://socialmediaslant.com/creative-ways-twitter-lists-business/

 

----------------

 

Cendrine Marrouat


Via Cendrine Marrouat - SocialMediaSlant.com, massimo facchinetti, malek
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Marco Favero's curator insight, February 23, 5:47 PM

aggiungi la tua intuizione ...

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What Are the Trending Web Design Layouts?

What Are the Trending Web Design Layouts? | Digital Brand Marketing | Scoop.it

The emphasis put on websites to perform at high-speed is set to have an impact on the web layout trends in 2015. The strict, traditional formula of having a compulsory header, footer, sidebar and content area is being thrown out the window for a sleeker option. Due to the rise in responsive design, there is no fixed formula to web layout and web-designers can afford to be a bit more creative. However, in saying that the trend is definitely heading in a minimalistic direction. The saying that ‘‘the design is complete when all the non-essential elements have been removed” will be the motto for web-designers this year.


Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Marco Favero's curator insight, February 24, 4:52 PM

aggiungi la tua intuizione ...

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In Storytelling, Get A Bigger Win By Focusing On Solutions

In Storytelling, Get A Bigger Win By Focusing On Solutions | Digital Brand Marketing | Scoop.it
Some groups are adopting a storytelling genre that focuses on how communities rebuild and recover after natural disasters and other difficult times.

Via Karen Dietz
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Karen Dietz's curator insight, February 22, 5:41 PM

I've written before about news stories using a structure (the pyramid with the key message/details in the first paragraph) that is the direct opposite of classical storytelling (inverse pyramid with key message at the end). So I was fascinated by this article that talks about how and why news stories need to change -- and the role business and nonprofit stories can play.


I love the concept of 'restorative stories' as an antidote to the newsfeeds. And the call to news organizations to tell better stories. The role of nonprofits and business? To craft 'restorative stories' as a way to build visibility, advance their vision/mission, grow, and make a difference in the world. Makes perfect sense to me.


So the question is -- are you telling restorative stories? Read the article to find out. Great points are made here, along with concrete steps to take. Yeah!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it