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The 10 Best Corporate Blogs in the World

The 10 Best Corporate Blogs in the World | Digital Brand Marketing | Scoop.it

My reaction to most company blogs: “Blah, Blah and Double Blah!”

 

I recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world.

 

Amid the coal pile that is the state of corporate blogging today, I did manage to find a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s)....


Via Janice Tomich, Jeff Domansky
Os Ishmael's insight:

Great blogging and business storytelling inspiration...

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Jeff Domansky's curator insight, January 8, 2013 4:06 PM

Great blogging and business storytelling inspiration...

Vicente G. Moreno's curator insight, January 8, 2013 11:01 PM

Great blogging and business storytelling inspiration...

ben bernard's comment, January 9, 2013 11:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The Essential Tools, Applications, And Extensions You Need To Stay Sane As A Marketer | NewsCred Blog

The Essential Tools, Applications, And Extensions You Need To Stay Sane As A Marketer | NewsCred Blog | Digital Brand Marketing | Scoop.it

As a marketer, you’re pulled in a million directions at once. Explain this new tool, write next week’s tweets, negotiate a vendor contract, code and send out this email — the possibilities are endless. One second you’re creative and the next analytical. How can you be expected to keep your head above water with changing priorities and each day looking different than the last?

I’ve been on an endless journey to discover the best tools and tactics to help me be more productive, focused, and thrive day-to-day. At NewsCred, I’m frequently asked what the icons in my toolbar are or what a specific program/extension is, so I figured if these tools can help a few co-workers, hopefully they can help you as well. I’ve included a link to each tool below, a Windows equivalent where appropriate (I’m on a Macbook), and a description of how it can help....


Via Jeff Domansky
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Marco Favero's curator insight, February 12, 3:42 AM

aggiungi la tua intuizione ...

Orlando Delgado's curator insight, February 12, 7:50 AM

This is a common and growing problem...

Elizabeth Telson's curator insight, February 13, 9:38 AM

Try one!

Rescooped by Os Ishmael from Marketing Revolution
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Content Marketing +35% In 2015, Engagement -17% [Report]

Content Marketing +35% In 2015, Engagement -17% [Report] | Digital Brand Marketing | Scoop.it

Beginning of the End - Marty Note
This  Marketing Land report confirms Mark Schaeffer's Content Shock and highlights a few of our favorite rants including:

Burn Your Website THINKING Down
 http://www.curagami.com/burn-down-your-website-3-more-reasons/

 

and Tactical web marketing, that time when it was possible to beat the crowd and gain competitive advantage is gone too. When your website is simply another marketing tactic and not connected to the bone and sinew of your company, brand or spirit then you will end up talking to yourself about yourself. 

Websites are focused on US (we lucky few web marketers) more often than not. Good luck with that going forward. Tomorrow's website will be focused on THEM (customers) with more ways to connect, engage, empower, and inspire than we can imagine.  

Content marketing is over time to start thinking about and creating whatever is next.  Oh, and content curation will be a big part what's next we are convinced since curation combines creation, support and tribalism. 

 

http://www.curagami.com/burn-down-your-website-3-more-reasons/


Via Martin (Marty) Smith
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Why Marketers Are Now in Charge of Cyber Security

Why Marketers Are Now in Charge of Cyber Security | Digital Brand Marketing | Scoop.it
5 precautions for marketers when it comes to cyber security.

Via malek
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malek's curator insight, February 12, 9:35 AM

cyber security is now part of marketing's responsibility to keep up with the growing sources ans threats

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6 Content Marketing Tactics for Ecommerce Merchants

6 Content Marketing Tactics for Ecommerce Merchants | Digital Brand Marketing | Scoop.it

There may be hundreds of tactics that you could consider content marketing. So the six content marketing tactics briefly described here are certainly not an exhaustive list. But this short list does, perhaps, represent some of the best, easiest to understand, and most common content marketing options for small and mid-sized ecommerce businesses.

 

Via Kamal Bennani, massimo facchinetti, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 11, 7:37 AM

Commerce - Community & Content rubicons Are CSF's
No way you win online these days without crossing one of the toughest rivers in my Director of Ecommerce tenure -- making content, commerce and community sing happily around the campfire. Good tips here and I will weigh in soon. 

Marco Favero's curator insight, February 11, 3:52 PM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Digital Content Marketing
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What Your Digital Campaign Is Missing, According to Neuroscience

What Your Digital Campaign Is Missing, According to Neuroscience | Digital Brand Marketing | Scoop.it

Sure, digital is the fastest growing category in terms of allocated U.S. ad spend, but there's one form of media that smart marketers are still obsessed with: Print.


Via brandinmind
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Better Storyelling Improves Your User Experience

Better Storyelling Improves Your User Experience | Digital Brand Marketing | Scoop.it

As we launch Content Services, we're sharing our Storytelling Framework, plus insights on how we do it, so you can turn your brand's value into great stories


Via Lianne Picot
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Lianne Picot's curator insight, February 9, 9:35 AM

Did you know that the Super Bowl ads that use a 'dramatic arc' do better than those that don't? There was research! This article breaks down the arc of storytelling AND gives some really great examples of brands that do it well.

The product is the hero or the user of the product is the hero. The company itself is not the hero! Some great practical tips here on using storytelling in your marketing. Never forget that the stories need to reflect your company culture and values though. Otherwise, people will experience a disconnect.

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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Digital Customer Service Is Becoming A Fully Realized Marketing Channel

Digital Customer Service Is Becoming A Fully Realized Marketing Channel | Digital Brand Marketing | Scoop.it

Predictive analytics, self-service knowledge bases, and personalization are turning the reactive interaction into a marketing opportunity.


Via Martin (Marty) Smith, steve batchelder, massimo facchinetti
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Martin (Marty) Smith's curator insight, February 9, 8:54 PM
Digital customer service sounds great, but tools are only as good as the personality using them. Even the coolest new tools can sound unhelpful and bored with the wrong execution. That said it feels like digital customer service is about to explode.
Rescooped by Os Ishmael from Content Creation, Curation, Management
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Here's Why Your Content Marketing Strategy is Totally Failing

Here's Why Your Content Marketing Strategy is Totally Failing | Digital Brand Marketing | Scoop.it

If your content marketing strategy doesn’t guide the business to achieve its goal, reprogram it with SMART goals.


Via Kamal Bennani, massimo facchinetti
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Marco Favero's curator insight, February 10, 9:45 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Putting More Emotion In Your Storytelling: New App Toneapi Helps

Putting More Emotion In Your Storytelling: New App Toneapi Helps | Digital Brand Marketing | Scoop.it
Toneapi is a Web-based app that analyzes (and potentially improves) the emotional impact of your writing.

Via Karen Dietz
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Karen Dietz's curator insight, February 8, 2:32 PM

Do your stories carry enough emotion in them? Are they connecting emotionally with your audience? A lot of people struggle with this.


I ran across this app and tried it out over the weekend, thinking this would be really cool and helpful if it works! The results? Mixed.


First, it's fun and easy to play with. Take some text and copy/paste it into their program (free 15 day trial). Then analyze it for emotional content. The app will give you an score on emotional content along with some other neat maps. Then you can optimize your content to bring up your emotional score.


So far so good. I took some of my website text and could see I needed to make some improvements. I followed their suggestions and this is when it didn't work as well as I wanted it to.


For example, the words story and storytelling kept being highlighted as red, meaning they were negatively charged. Hmmmmm. Then other suggested word substitutions just flat out didn't work, probably because the app doesn't read for context, only the emotional value of a word. For example, it rated 'presentation' as neutral. Substitute words had no connection to the word presentation. Other times it worked great, though.


Bottom line, I improved my score slightly. I'm going to continue to play with this however, and see what improvements I can make with both the app and on my own.


Have fun with this one!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

malek's curator insight, February 9, 4:23 PM

For better emotional impact of your writing.

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Forrester's Top CRM Trends For 2016 And Beyond - Forrester

Forrester's Top CRM Trends For 2016 And Beyond - Forrester | Digital Brand Marketing | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


Via marketingIO, massimo facchinetti
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marketingIO's curator insight, February 8, 9:11 PM

3 of 10 trends, where the other 7 are accessible in Forrester's full report (for subscribers).

Rescooped by Os Ishmael from Content Creation, Curation, Management
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How digital publishing is changing the face of storytelling

How digital publishing is changing the face of storytelling | Digital Brand Marketing | Scoop.it

The idea that print books exist at the top of a storytelling hierarchy, with video games, web series, YouTubers, podcasts, zines and interactive apps beneath them, is archaic and regressive: all platforms should be as highly regarded as print.


Via Nik Peachey, massimo facchinetti
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Carlos Rodrigues Cadre's curator insight, February 7, 7:45 AM

adicionar sua visão ...

June Rumiko Klein's curator insight, February 7, 4:27 PM
Very intriguing and exciting.
Nevermore Sithole's curator insight, February 10, 1:53 AM
Digital publishing
Rescooped by Os Ishmael from Online Marketing Resources
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The Machine Learning Revolution: How it Works and its Impact on SEO

The Machine Learning Revolution: How it Works and its Impact on SEO | Digital Brand Marketing | Scoop.it

Machine learning is becoming more and more prevalent in the SEO industry, driving algorithms on many major platforms.


Via Pedro Da Silva
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The 6 Traits That Differentiate the Best Digital Marketers from the Rest

The 6 Traits That Differentiate the Best Digital Marketers from the Rest | Digital Brand Marketing | Scoop.it

Imagine if, similar to the Matrix, you could simply plug a cord into the back of your head and learn a key skill for becoming a great digital marketer. Or,


Via Pedro Da Silva, massimo facchinetti
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Why Having an Expert SEO Team Isn’t Enough

Why Having an Expert SEO Team Isn’t Enough | Digital Brand Marketing | Scoop.it

In my last article, “The New Schools of Thought in SEO: Algorithm Chasers vs.


Via Andrew Wroblewski, steve batchelder, massimo facchinetti
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Marco Favero's curator insight, February 12, 3:42 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from digital marketing strategy
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Facebook Enhances Video With Automatic Captions

Facebook Enhances Video With Automatic Captions | Digital Brand Marketing | Scoop.it
Facebook has huge success with its video component, establishing over three billion daily views and testing out new features to... Read more »

Via malek
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malek's curator insight, February 11, 8:11 PM

Eye Catching, here's how it'll work

Companies can set up a silent autoplay feature in Facebook feeds, while keeping their message relevant, and it could be something that catches the eyes of viewers long enough to keep them from scrolling past.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Googleization of the World: SEO, RankBrain, Penguin 4.0 & Time

The Googleization of the World: SEO, RankBrain, Penguin 4.0 & Time | Digital Brand Marketing | Scoop.it

We Live In Google's World
If the web is the wild west then Google is the organizing and calming sheriff. There latest moves including slapping artificial intelligence into their algorithm and moving to real-time updates mean  we live in Google's world perhaps more than ever. 

Google's ability to balance an ever changing world on the head of a pin can be admired, feared or detested depending on where your website is coming out, on how much traffic your site is losing or gaining based on the latest.

These changes mean a favorite too, the Penguin Tool ( http://barracuda.digital/panguin-tool/) is about to lose it's relevance. The ability to overlay Google's moves on your Google Analytics is yet another "not provided" move. Google wants to hold and control their data since control translates into the ability to sell those tools back to us.

As my friend and Google Watcher, Bill Slawski told me he thinks web marketers should be boning up on AI. As we lose our ability to SEE and learn from the web's data Bill is right. We better know AI or diversify our multichannel marketing FAST. 

We live in Google's world perhaps now more than ever!

http://www.curagami.com/google-penguin-4-rankbrain-love/?v=7516fd43adaa 

http://barracuda.digital/panguin-tool/


Via Martin (Marty) Smith, massimo facchinetti
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Avoid These Common B2B Content Marketing Mistakes - HBR

Avoid These Common B2B Content Marketing Mistakes - HBR | Digital Brand Marketing | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


Via marketingIO, malek
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marketingIO's curator insight, February 10, 7:56 PM

Tremendous insight!

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15 Storytelling Techniques Every Content Marketer Should Know

15 Storytelling Techniques Every Content Marketer Should Know | Digital Brand Marketing | Scoop.it

Storytelling techniques any marketer can use to tell a brand story.


Via brandinmind
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What Is a Marketing-Driven Customer Experience Map? - Kapost

What Is a Marketing-Driven Customer Experience Map? - Kapost | Digital Brand Marketing | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


Via marketingIO, massimo facchinetti
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marketingIO's curator insight, February 9, 7:41 PM

The best approach I've seen that shakes up the buyer's journey.

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Layered storytelling – the art of the future

Layered storytelling – the art of the future | Digital Brand Marketing | Scoop.it
I think we can all agree that the world is a pretty complex place. It would be easier for most of us if it was simply cleary black and white, right and wrong, for and against, like a LOTR movie with all nuances wiped away. That is, however, never the case. Whatever stories we want…

Via Simon Staffans, Soraia Ferreira, massimo facchinetti
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Simon Staffans's curator insight, February 10, 6:00 AM

Some thoughts on how we should, or could, view our possibilities and need to layer our stories

Marco Favero's curator insight, February 10, 9:28 AM

aggiungi la tua intuizione ...

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Is Social Media Making Us Dumb? - Copyblogger

Is Social Media Making Us Dumb? - Copyblogger | Digital Brand Marketing | Scoop.it
Is social media using up all your energy and distracting you from more important tasks? Sonia Simone explains how to stay focused in a world of distraction.

Via malek
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malek's curator insight, February 9, 4:43 PM

Probably no technology is as guilty of the dark side of distraction as the internet social platforms. Facebook, Twitter, Snapchat, Pinterest, Blab … wherever it is thatyou like to hang out instead of thinking about something thorny.