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The 10 Best Corporate Blogs in the World

The 10 Best Corporate Blogs in the World | Digital Brand Marketing | Scoop.it

My reaction to most company blogs: “Blah, Blah and Double Blah!”

 

I recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world.

 

Amid the coal pile that is the state of corporate blogging today, I did manage to find a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s)....


Via Janice Tomich, Jeff Domansky
Os Ishmael's insight:

Great blogging and business storytelling inspiration...

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Jeff Domansky's curator insight, January 8, 2013 1:06 PM

Great blogging and business storytelling inspiration...

Vicente G. Moreno's curator insight, January 8, 2013 8:01 PM

Great blogging and business storytelling inspiration...

ben bernard's comment, January 9, 2013 8:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Overcoming the Flawed Paradigm of Social Media Measurement

Overcoming the Flawed Paradigm of Social Media Measurement | Digital Brand Marketing | Scoop.it
All brands must consider (and answer) two critical questions: "How exactly do we define 'engagement?'," and "Are all social media metrics created equal?"

Via Cendrine Marrouat - www.socialmediaslant.com
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7 Online Tools That Help You to Write Faster and Better

7 Online Tools That Help You to Write Faster and Better | Digital Brand Marketing | Scoop.it

Anyone can start a blog – but not everyone can start and maintain a quality blog that offers valuable insights and advice. Part of running a high quality blog is offering high quality content with high quality writing – see the theme? (In case you missed it, it’s quality…) Not everyone is a natural writer, but thanks to a slew of online tools, everyone can become a better writer.

 

Here are just seven of the many helpful online tools out there that help writers to improve their final versions....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 21, 8:52 AM

Valuable tools for bloggers and writers.

Tony Adams's curator insight, July 21, 10:07 PM

I try to write every day.

 

Some days the words flow and on other days, they grind to a halt. 

Sometimes I write well and love what I've said, while at other times, I cringe. 

 

Becoming a good writer is a long-term commitment BUT, these tools can certainly help remove some of the more cringeworthy stuff along the way! 

 

Whether you are writing a blog, a journal, an article or a workplace document, these tools are worth checking out.

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The Illusion of PPC and E-Mail Success - via @Curagami w/ Phil Buckley Video

The Illusion of PPC and E-Mail Success - via @Curagami w/ Phil Buckley Video | Digital Brand Marketing | Scoop.it
If you're still betting the farm on Email and PPC delivering you customers and revenue, you're falling behind.

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 21, 11:44 AM

add your insight...

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Infographic: Brands on social media are 57 percent more likely to increase sales leads

Infographic: Brands on social media are 57 percent more likely to increase sales leads | Digital Brand Marketing | Scoop.it

Would you like your organization to attract the best employees in your industry?

Would you like to increase sales leads?

Do you want your organization to be seen as a fierce competitor?

Then become more active on social media,an infographic from LinkedIn and Altimeter Group advises.

The more engaged organizations are on social media (specifically LinkedIn), the more engaged, optimistic and inspired their employees are. And the happier your employees are, the better your organization performs.

According to the graphic, employees at socially engaged companiesare:

Twenty-seven percent more likely to feel optimistic about their organizations' futures.Twenty percent more likely to stay at their organizations.Fifteen percent more likely to feel connected to co-workers outside of their immediate teams.

The infographic also explains that socially engaged companies are:

Forty percent more likely to be seen as competitive.Fifty-seven percent more likely to see an increase in sales leads.Fifty-eight percent more likely to attract top talent.

You shouldn't need any more reasons to up your organization's social media use, but in case you do, take a look at the infographic:

 


Via Russ Merz, Ph.D., massimo facchinetti, malek
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Russ Merz, Ph.D.'s curator insight, July 18, 11:22 AM

A summary of how communication and engagement can build brand relationships with employees and customers. Good reference value.

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How Long Should It Take to Produce a Piece of Content?

How Long Should It Take to Produce a Piece of Content? | Digital Brand Marketing | Scoop.it

"How long does it take to produce a piece of content?" We hear this question a lot—from customers, prospects, people just starting out, and those in the th


Via Monique Walhof, massimo facchinetti
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Robert Scoble: Welcome to the Age of Context

Robert Scoble: Welcome to the Age of Context | Digital Brand Marketing | Scoop.it

According to Robert Scoble, if you want to read the future, look no further than the startup community.

 

As the Chief Startup Liaison for Rackspace, the Open Cloud Computing Company, Scoble travels the world looking for what's happening on the bleeding edge of technology for Rackspace's startup program. In his role, he studies the future by interviewing thousands of executives and technology innovators and reports what he learns in books.

 

Scoble's most recent book, "Age of Context," coauthored with Forbes author Shel Israel, talks about the five technology trends which will profoundly reshape our lives and our businesses over the next decade. Companies must prepare themselves for the Age of Context as the fusion of wearable computing, big data and computation, sensor data, social networking and location data will form today's new kind of contextual operating system.

 

So what does the future hold and how can you be sure that your company is well-positioned to be a leader in your industry? Here, Scoble shares his futuristic outlook and advice to startups....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 19, 1:31 AM

Recommended reading for trend spotters. 9/10

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The Complete Guide to Building Your Personal Brand

The Complete Guide to Building Your Personal Brand | Digital Brand Marketing | Scoop.it

In this guide to personal branding you will learn the exact steps you need to take in order to grow your personal brand so that it can be leveraged to help your career and business.


Via Pedro Da Silva
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40 Infographics & Cheat Sheets For Social Media Marketers | Useful Online Resources for Designers and Developers

40 Infographics & Cheat Sheets For Social Media Marketers | Useful Online Resources for Designers and Developers | Digital Brand Marketing | Scoop.it

In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in social media and how you can give your brand an increased exposure and let your message spread all over the world. Enjoy...

 


Via Jeff Domansky, Phil Lauterjung
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Wendy Flanagan's curator insight, November 11, 2013 2:02 PM

I love useful cheat sheets!

Cloe Blanchet's curator insight, November 11, 2013 2:56 PM

Really nice info graphic showing how internet marketing works as a tactic of branding

Lori Wilk's curator insight, December 28, 2013 12:24 PM

Most of us need lots of  help so these tools are appreciated.With new social media platforms launching all the time, it's hard to stay on top of all of your online participation.

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Social Media Engagement is Not a Strategy

Social Media Engagement is Not a Strategy | Digital Brand Marketing | Scoop.it

 
Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost.
Source: www.slideshare.net

Mark Schaefer has a great point: we often confuse the means with the end.


Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, July 17, 1:55 PM


Great curation by @Guillaume Decugis! I agree with Mark Schaefer here.


A strategy focused on engagement without other goals will automatically lead to failure. 

Danielle Loftus's curator insight, July 17, 9:34 PM

teaestase

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Looking Ahead: The Future of the Internet

Looking Ahead: The Future of the Internet | Digital Brand Marketing | Scoop.it
What will the internet look like in the near future, 20 years, 100 years? We explore the possibilities in this illustration.

Via Lauren Moss
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Miriam Fischer's curator insight, July 20, 1:41 PM

ideen...

Eclientel's curator insight, July 21, 2:18 AM

ajouter votre point de vue ...

Elizabeth Alfaro's curator insight, July 21, 7:06 AM

Muchas personas dicen que el Perú está floreciendo y lo veo reflejado en como el mercado mundial está entrando al nuestro. Pero, si hablamos de tecnología, todavía estamos en un 3er mundo y es eso en lo que deberíamos enfocarnos a desarrollar. 

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How to Create a 5,000-View SlideShare in 10 Minutes

How to Create a 5,000-View SlideShare in 10 Minutes | Digital Brand Marketing | Scoop.it
The most efficient SlideShare tips for creating presentations that are beautiful, viral, and effective.

Via Neil Ferree, Khaled El Ahmad, malek
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Neil Ferree's curator insight, July 16, 9:48 AM

Creating a Deck in less than 10 minutes is rare for me.


The one technique I would add to Kevan's handy tip list would be to embed a YouTube video in the Deck where applicable like I did here.


#Slideshare #contentmarketing #JNFerree

M. Philip Oliver's curator insight, July 17, 5:38 PM
Thanks to Neil Ferree
massimo scalzo's curator insight, July 18, 1:56 AM

Very interesting techniques to create SlideShare views in the blink of an eye !

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User-Generated Content Is Dead - As Video Evolves - Forbes

User-Generated Content Is Dead - As Video Evolves - Forbes | Digital Brand Marketing | Scoop.it
User-Generated Content Is Dead - As Video Evolves
Forbes
It's since been viewed more than fifteen million times. For the next five years, YouTube's growth and traffic were driven by what became known as UGC, User-Generated Content.

Via brandinmind
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Jeroen Lugtigheid's curator insight, July 22, 12:25 AM
Een interessant artikel over de ontwikkeling van content op YouTube (en Vimeo en de anderen) van user generated naar created content en waarom dit belangrijk is. Goed leesvoer voor iedereen die vaker video in wil zetten.
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The Psychology of Stories: The Storytelling Formula Our Brains Crave

The Psychology of Stories: The Storytelling Formula Our Brains Crave | Digital Brand Marketing | Scoop.it

Learn why our brains go nuts for a good yarn -- and how you can recreate it in your marketing.


Via Insight Narrator, Neil Gains
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Understand your Twitter audience better with Riffle

Understand your Twitter audience better with Riffle | Digital Brand Marketing | Scoop.it
Building a targeted community of followers is the most important thing for a business that seeks to stand out from the crowd. Unfortunately, it can be a daunting task, especially if you have a very small budget and/or are pressed for time. That is the reason why a tool like Riffle by CrowdRiff matters.

Via Cendrine Marrouat - www.socialmediaslant.com
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Transmedia Storytelling: You Need a Plan, Man | Social Media Today

Transmedia Storytelling: You Need a Plan, Man | Social Media Today | Digital Brand Marketing | Scoop.it
Since people are natural storytellers, all you need is one good question and you’re in. @BreeBaich http://t.co/rUCjIGKNeK

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Business Storytelling: 5 Mistakes Most Folks Make

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

Via Karen Dietz
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Karen Dietz's curator insight, July 21, 2:44 PM

Here's a quick SlideShare piece that covers 5 mistakes people often make when sharing stories in business settings.


I like it because some points made I rarely see.  For example -- often people think they are sharing a story when they are NOT. Or how to start a story -- and it is definitely NOT by saying "Let me tell you a story..."


There are other goodies here too. If you avoid these 5 mistakes you will be ahead of most folks!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Ron McIntyre's curator insight, July 22, 6:05 AM

I can always trust that when Karen shares an article it will have good merit and this one is no different.  Keep in mind it is a multipart article.

Monica Norton's curator insight, July 22, 1:22 PM

Brilliant! My favorite mistake: listing facts is not the same thing as telling a story.

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7 Online Tools That Help You to Write Faster and Better

7 Online Tools That Help You to Write Faster and Better | Digital Brand Marketing | Scoop.it
Anyone can start a blog – but not everyone can start and maintain a quality blog that offers valuable insights and advice. Part of running a high quality blog is offering high quality content with …

Via Stefano Principato, malek
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Marc Kneepkens's curator insight, July 20, 7:35 AM

Continuous 'quality' writing is a challenge for small businesses. These are some good tools.

massimo scalzo's curator insight, July 21, 12:50 AM

There are many tools to pave the way for maintaining a quality Blog...Have a look here

Monica S Mcfeeters's curator insight, July 21, 4:43 AM
Some folks have ask me if I do a blog. I'm a fairly long winded commenter with lots of opinions and thoughts on the topics I care about. The answer is yes, but not seriously. I thought this article might help me get more serious about that. Why waste your thoughts to be left to fly away with time? Someone might be able to build on them even if you don't. Sometimes sad to say we even forget some of our own best ideas when we have time to work on them. Why not record them and store them on a blog.
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SEO, Social Media, Content Marketing … All Need A Plan - Business 2 Community

SEO, Social Media, Content Marketing … All Need A Plan - Business 2 Community | Digital Brand Marketing | Scoop.it

SEO, Social Media, Content Marketing … All Need A PlanBusiness 2 CommunitySo, what then? Do SEO, do Social Media, and do Content Marketing, right? Not really.


Via Baochi, massimo facchinetti
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Why Did Google Really Remove Authorship Photos? 7 Experts Weigh In

Why Did Google Really Remove Authorship Photos? 7 Experts Weigh In | Digital Brand Marketing | Scoop.it

Over the last couple years, Google has worked hard to encourage webmasters and content developers to join its authorship program.


Via Pedro Da Silva
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Why Social Signals Should be Your New BFF - Brandpoint.com

Why Social Signals Should be Your New BFF - Brandpoint.com | Digital Brand Marketing | Scoop.it

So what are social signals? Social signals are any type of link from a social media site connected to your blog or website. Some social signals include +1s on Google+, likes on Facebook and retweets on Twitter. For example: If you were on Brandpoint’s Twitter page and retweeted our tweet promoting this blog, you have given Google a social signal.

 

Why social signals are important, and why should they be your new BFF


Going back to our example, your social signal means you found the content of this blog valuable and worth reading, and Brandpoint to have authority on the subject of social signals, because you’re willing to share our content with your social networking community.

 

Because of Google’s wishy-washy answers on whether or not social signals are or are not a part of its algorithm, no one exactly knows how strong a role they play in organic SEO. All digital marketers can conclude is that social signals definitely do something positive, and the strength of their effect has grown stronger over time. The more social signals you receive, the more Google knows you have authority on the subject in your brand’s space, and the trust of your audience and consumers. Here’s the equation....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 19, 2:50 PM

Good look at the value of social signals.

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168 Case Studies On Generating Traffic From 124 Experts

168 Case Studies On Generating Traffic From 124 Experts | Digital Brand Marketing | Scoop.it

Step by step, detailed case studies on getting traffic from Neil Patel, Jeff Bullas, Jon Morrow and many more. 

 


Via Phil Lauterjung
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Phil Lauterjung's curator insight, November 22, 2013 7:40 AM

add your insight...

 
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Boost SEO Rank Using Social Signals

Boost SEO Rank Using Social Signals | Digital Brand Marketing | Scoop.it

Social signals are influencing SEO Rank. 7 out of top 8 SEO Ranking factors today are social in nature. Marketers using back-links and keyword optimization to drive SEO are still not aware of the full potential of social for their SEO needs.

 

To help marketers unlock this latent power of social, ShopSocially and Americaneagle.com conducted a webinar to showcase proven strategies to boost SEO Rank using social signals. Below is the recording of the webinar and the presentation used....


Via Jeff Domansky
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Inside Market Strategy's curator insight, July 18, 8:53 AM

Great info.  Thanks for posting.

Siva Net's curator insight, July 18, 10:27 AM

Dryer,Pully rope cloth Dryer,Ceiling Mounted cloth dryer,and Pondicherry- Ceiling clothes dryer,Pull and dry,Up and Down Dry,Rope pullying cloth Cuddalore,Thindivanam,Villupuram 9788538851 - Pondicherry

Future Win Associates introducing Rope pulling clothes Drying System Short on space? Hang your clothes from the ceiling..Suits good in Balcony, Service area, Passage

 Future Win Associates Clothes lines ceiling mounted dryer is able to conveniently hang your clothes in areas where you do not have floor space.

The clotheslines are made of Quality Aluminum pipes,

Which mean that the rusting or oxidation of pipes does not occur quickly like mild steel,

thus it is even stronger and more durable! Each individual

Aluminum steel pipe is raised and lowered by a Plastic cord, for easy hanging separately as needed.

The neat compact design allows it to be installed in many different areas like passage, bedroom, bathroom, or in balconies.

Available in 4to 9 feet lengths.

1)Branded System with Warranty.

2)Each rod can be roller separately.

 3)Perfect for Apartment Balconies ,Service areas& passages,

4)Easily removable and Re- Installable

5)Made of Super grade quality Aluminum Tubes with rust proof

6)Allows you to enjoy the view from your balcony.

7)Prevent fading your branded clothes from sunlight and dust & Rain

StrutturaFine | pl's curator insight, July 19, 3:11 PM

Anche se Google afferma di non considerare i Social come fattori diretti di ranking, ci sono effetti indiretti rilevanti

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Hard Lessons Learned About Negative Reviews

Hard Lessons Learned About Negative Reviews | Digital Brand Marketing | Scoop.it
I just received an email from a woman who had a bad experience with a photographer in Myrtle Beach, SC and left him a 2 star review. He is now threatening… - Martin W. Smith - Google+

 

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 18, 2:37 PM

Phil Buckley shared a post about how NOT to react to negative reviews. Reminded me of writing 5 Safety Tips for Social Media for [url=/u/185421 x-already-notified=1]Kelly Hungerford[/url] and the Paper.li blog:

http://community.paper.li/2012/08/06/5-social-media-marketing-safety-tips-part-1/

Got good to me so Kelly was nice enough to let me split an impossibly long post into two parts:

http://community.paper.li/2012/08/09/5-social-media-marketing-safety-tips-part-2/

The post is linked to G+ where we are having an interesting conversation about how negative online is really positive.

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Apple and Cadbury still top brands for storytelling - The Drum

Apple and Cadbury still top brands for storytelling - The Drum | Digital Brand Marketing | Scoop.it
Apple and Cadbury still top brands for storytelling
The Drum
Apple and Cadbury have been named the top brands for storytelling for the second year running, according to research by creative agency Aesop alongside OnePoll.

Via brandinmind
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The Value of Storytelling on Facebook for Marketers

The Value of Storytelling on Facebook for Marketers | Digital Brand Marketing | Scoop.it
Everyone loves a good story. That’s especially true when it comes to advertising.

Via Soraia Ferreira, massimo facchinetti
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