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The 10 Best Corporate Blogs in the World

The 10 Best Corporate Blogs in the World | Digital Brand Marketing | Scoop.it

My reaction to most company blogs: “Blah, Blah and Double Blah!”

 

I recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world.

 

Amid the coal pile that is the state of corporate blogging today, I did manage to find a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s)....


Via Janice Tomich, Jeff Domansky
Os Ishmael's insight:

Great blogging and business storytelling inspiration...

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Jeff Domansky's curator insight, January 8, 2013 4:06 PM

Great blogging and business storytelling inspiration...

Vicente G. Moreno's curator insight, January 8, 2013 11:01 PM

Great blogging and business storytelling inspiration...

ben bernard's comment, January 9, 2013 11:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The Psychology of Lead Conversion: Why CTAs and Landing Pages Work

The Psychology of Lead Conversion: Why CTAs and Landing Pages Work | Digital Brand Marketing | Scoop.it
Although psychology has been an integral part of marketing for many years, in recent years we have seen it become an even bigger component as more and more consumers turn to the Internet for information. In its most basic definition, psychology is the science of behavior and the mind.  As online marketing develops and grows out of consumer demand, so does psychology and an understanding of how consumers think and behave as they use the Internet for purchasing decisions.

How does psychology work in the process of lead conversion? First, let’s gain a better understanding of lead conversion in online marketing, specifically inbound marketing.  As you may know, call-to-actions (CTAs) and landing pages are an integral part of lead conversion and inbound marketing.

Via Jeff Domansky
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Jeff Domansky's curator insight, December 15, 10:56 PM

Learn just how landing pages and calls to action work in converting consumers.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday

How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday | Digital Brand Marketing | Scoop.it
Making promises about SEO results too often leads to broken dreams and shredded contracts. In today's Whiteboard Friday, Rand shows us how to set expectations that lead to excitement but help prevent costly misunderstandings.

Via Pantelis Chiotellis, massimo facchinetti
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Rescooped by Os Ishmael from The Content Marketing Hat
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Placement Strategies To Maximize AdSense Income - The SiteSell Blog

Placement Strategies To Maximize AdSense Income - The SiteSell Blog | Digital Brand Marketing | Scoop.it
Follow our 3 proven placement strategies to increase click-through rates and achieve consistently high AdSense earnings with your website.

Via Mike Allton
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Mike Allton's curator insight, December 16, 10:50 AM

If you're hoping to monetize your blog through ads, just putting ads on your site isn't enough. You need to consider exactly where to put them, as some spots are going to be more effective, and therefore earn you more money, than others.

Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Biz Storytelling Skills: How Do You Close A Presentation?

Biz Storytelling Skills: How Do You Close A Presentation? | Digital Brand Marketing | Scoop.it
Five ways to end a speech that don't bore the audience to death.

Via Karen Dietz
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Karen Dietz's curator insight, December 16, 12:04 PM

Author Nick Morgan writing for Forbes Magazine offers us 5 ways to close a presentation.


Having tried them all out, I like them all and they all work. But from the storytelling world there is one that's left out: simply ending your story or storied presentation with your key message and/or a quote and leaving it at that.


We are most uncomfortable with that kind of ending and it takes practice to learn how to be in the silence after you've delivered such a powerful end (and every well crafted storied presentation should aim for this).


If you watch trained performance storytellers you'll see how it's done. Find your local storytelling group (www.storynet.org) and get hooked up.


There are 2 basic kinds of presentations:

  1. Those where you deliver a speech, like a keynote, and then are off the stage. Ending with your inspiring key message is a natural way to close.
  2. Then there are the types of presentations -- during meetings for example -- where discussion follows. This is where you want to deliver your key message and then use one of Morgan's techniques for engaging the audience afterwards.


In either case however, develop a strong ending that supports your well-crafted story. Deliver it. Stop. Let your message sink in. Then take your next step -- either off the stage or into a group discussion.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Krista Finstad-Milion's curator insight, Today, 3:51 AM

I personally am frustrated when a presentation ends with "Any questions?" which usually falls flat as it does not stimulate the audience to engage in a dialogue. These tips offer real alternatives.

Rescooped by Os Ishmael from Online Marketing Resources
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How To Easily Analyse Your Mobile SEO Performance

How To Easily Analyse Your Mobile SEO Performance | Digital Brand Marketing | Scoop.it

With clever use of the latest SEO tools it`s possible to easily analyse your website`s mobile SEO performance as well as that of your competitors.


Via Pedro Da Silva
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Rescooped by Os Ishmael from How to find and tell your story
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Discover Your Primary Business Story Type | Story Bistro

Discover Your Primary Business Story Type | Story Bistro | Digital Brand Marketing | Scoop.it

"According to experts, 99% of all stories ever told can be categorized into seven basic plots: Underdog, Quest, Journey/Return, Rags to Riches, Comedy, Tragedy, and Rebirth.


Understanding which plot your business/brand story falls into can help you focus your marketing messages and storytelling efforts into a more cohesive whole."

 

Take the quiz in this article to find out which of the seven major story plots best fits your needs.


Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, December 14, 11:11 PM

This is a quick and fun way to help you find an appropriate story.  After picking the best fit from the 15 questions, your primary story type is returned.  The synopsis then goes on to provide:

  • Famous stories and characters that fit this framework
  • Famous examples in business
  • Archetypes
  • Keywords
  • Storytelling elements
  • The pattern of such a story is likely to unfold like this


You can also request a free pdf of this synopsis.

Rescooped by Os Ishmael from The Content Marketing Hat
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5 Free Tools You'll Use Every Day - The SiteSell Blog

5 Free Tools You'll Use Every Day - The SiteSell Blog | Digital Brand Marketing | Scoop.it
Does the idea of a virtual lifestyle appeal to you? An online business gives you that freedom. Check out how you can build yours, with SBI!.

Via Mike Allton
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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How To Build Your Content Creation Habit /// Tiger Tiger

How To Build Your Content Creation Habit /// Tiger Tiger | Digital Brand Marketing | Scoop.it
Good content not only helps you rank well in Google, it also sets you up as thought leader. And both of these things leads to what we want most: more sales.

Via massimo facchinetti
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Rescooped by Os Ishmael from Business in a Social Media World
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More Tools for Facebook Pages and Twitter Marketers

More Tools for Facebook Pages and Twitter Marketers | Digital Brand Marketing | Scoop.it
In this week's roundup: more tailored targeting, “pinning” on the Plus, and a lot more.

Via Cendrine Marrouat - www.socialmediaslant.com
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Rescooped by Os Ishmael from Online Marketing Resources
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How To CRANK UP Your Content Marketing With a Little Hashtag Research

How To CRANK UP Your Content Marketing With a Little Hashtag Research | Digital Brand Marketing | Scoop.it

Are you doing enough hashtag research? Probably not. Here's how to do the right kind of hashtag research -- to get BIG results in your content marketing!


Via Pedro Da Silva
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Rescooped by Os Ishmael from All about Business
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Facebook Media Publishing Tools: This Week in Social Media

Facebook Media Publishing Tools: This Week in Social Media | Digital Brand Marketing | Scoop.it
Welcome to our weekly edition of what's hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What's New This Week? Facebook Introduces New Tools for Media Publishers: These new Facebook media publishing tools allow you "to target posts,…

Via Ariadna's Fantasy
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Rescooped by Os Ishmael from digital marketing strategy
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It's Official: The Internet Of Things Takes Over Big Data As The Most Hyped Technology

It's Official: The Internet Of Things Takes Over Big Data As The Most Hyped Technology | Digital Brand Marketing | Scoop.it
Gartner released last week its latest Hype Cycle for Emerging Technologies.

Via jean-luc scherer, ValerieMalaval, Fred Zimny, malek
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malek's curator insight, December 14, 6:59 AM

There are sometimes disputes about where on the curve any individual innovation might rest, but there have been few challenges to the general trends it outlines.

Sergey Pavlov's curator insight, December 15, 3:35 AM

Interesting 

M. Philip Oliver's curator insight, December 15, 3:15 PM

Hype not mine. Thanks Jean-Luc

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How do you define your digital marketing strategy?

How do you define your digital marketing strategy? | Digital Brand Marketing | Scoop.it

A common practice when working in a digital agency is defining a marketing strategy based on specific goals, targets, budget and timeframe.


Via Pedro Da Silva
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Rescooped by Os Ishmael from digital marketing strategy
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Facebook Reachageddon Is Coming. 3 Solutions for Your Business

Facebook Reachageddon Is Coming. 3 Solutions for Your Business | Digital Brand Marketing | Scoop.it
In January, you'll have to pay to reach your customers on Facebook. Here's what you can do.

Via malek
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malek's curator insight, December 15, 5:13 PM

You know what's cooler than reaching a billion people on Facebook? Reaching the right 1,000--or 100 or 10--to best grow your business.

Jakarta Web Developer's curator insight, December 16, 12:46 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

Rescooped by Os Ishmael from Online Marketing Resources
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7+ Underutilized Google Analytics Reports For Conversion Insights

7+ Underutilized Google Analytics Reports For Conversion Insights | Digital Brand Marketing | Scoop.it

Use these lesser known Google Analytics reports to find insights for conversion optimization and test hypotheses.


Via Pedro Da Silva
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Rescooped by Os Ishmael from digital marketing strategy
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4 Tools to Enhance the Images in Your Content Marketing

4 Tools to Enhance the Images in Your Content Marketing | Digital Brand Marketing | Scoop.it
How’s the visual appeal of your content marketing? Is it decidedly mediocre or outstanding? Here are 4 tools to enhance the images in your content marketing

Via malek
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malek's curator insight, December 16, 8:25 AM

Canva is simple (no customization fluff) but it's effective if you want your graphics quick and quality.

Rescooped by Os Ishmael from Online Marketing Resources
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SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift

Rand Fishkin's presentation on some of the big changes from the search engines and how SEO and marketing tactics must respond to keep up.


Via Pedro Da Silva
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Peg Corwin's curator insight, Today, 5:16 PM

The pros at Moz gather what you need to know about SEO in a Slideshare with 83 pages.

Rescooped by Os Ishmael from Online Marketing Resources
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The 24 ingredients for a delicious content strategy

The 24 ingredients for a delicious content strategy | Digital Brand Marketing | Scoop.it

In content strategy, people often focus on the most obvious part (the content creation) and don’t quite realise that there’s a lot more to it.


Via Pedro Da Silva
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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#SocialMedia Marketing: 14 Ways To Grow Your GooglePlus Following

#SocialMedia Marketing: 14 Ways To Grow Your GooglePlus Following | Digital Brand Marketing | Scoop.it

Are you looking for ways to grow your audience on Google+? Well, look no further.The below infographic, created by everypost, proposes 14 tips that will help you build your following on the network and get your social media marketing efforts going!...It actually isn’t!


Via Jeff Domansky
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Jeff Domansky's curator insight, December 15, 1:23 AM

You already know that if you follow (a lot of) people on Google+, a portion of those Plussers will follow you back. But is that really the right way to grow your following?

Jaione's curator insight, December 15, 3:59 AM

INFOGRAFIA: Google Plus-eko jarraitzaile kopurua handitzeko 14 modu.

Rescooped by Os Ishmael from Digital Content Marketing
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Not All Viral Videos Are Good Content Marketing - Entrepreneur

Not All Viral Videos Are Good Content Marketing - Entrepreneur | Digital Brand Marketing | Scoop.it
Two recent ads illustrate this point. One was entertaining, the other spurred viewers to seek out the product.

Via brandinmind
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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How Content Marketing, SEO, and Social Media Work Together - Huffington Post

How Content Marketing, SEO, and Social Media Work Together - Huffington Post | Digital Brand Marketing | Scoop.it
Content marketing, SEO, and social media should work together synergistically. Each should be its own instrument, working together to create a perfect harmony....

Via massimo facchinetti
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6 Ways To Filter The Internet To Find Valuable Content

Content is King! Content is also EVERYWHERE... In your face with emails.. In your social streams, sponsored updates, every new app claims to be a "news feed" but nobody has the time needed to read and sort through EVERY blog post!


Via Guillaume Decugis, Nedko Aldev, Ivo Nový, malek
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Guillaume Decugis's curator insight, December 8, 5:13 PM

We're all like @Brian Fanzo running out of time and trying to have more impact. These are great ways to save time on content sourcing which should help:

- your social media efforts by finding content to engage your audience,

- your content marketing efforts through value-adding content curation,

- your content creation efforts by informing your creative process (hint: you should write what these tools don't find as nobody wrote it yet).


Bonus benefit: if you start sharing with your team, it will also ensure everybody's more aligned and in sync with your industry. 

FlyingVideoPro's curator insight, December 13, 11:16 PM

Good tools can help deal with the overwhelm in content management. I find it helps to capture content at the point when you read. If not, it is typically lost forever in the fast moving internet.

malek's curator insight, December 15, 4:58 PM

slide 9 is a real climax: use the tools with @IFTT , @pocket and add graphics from @canva. Share and schedule with @Buffer

Rescooped by Os Ishmael from digital marketing strategy
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Charted – Beautiful, Automatic Charts

Charted – Beautiful, Automatic Charts | Digital Brand Marketing | Scoop.it

Charted is a charting tool that produces automatic, shareable charts from any data file.

Features

Rendering well on all screen sizes, including monitorsRe-fetching the data and updating the chart every 30 minutesMoving data series into separate chartsAdjusting the chart type, labels/titles, and background


Via Jakarta Web Developer, malek
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Jakarta Web Developer's curator insight, December 13, 3:57 PM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

malek's curator insight, December 14, 6:53 AM

The publicly-hosted charted.co works with files that are already publicly accessible to anyone with the link (e.g., Dropbox share links).

Rescooped by Os Ishmael from Online Marketing Resources
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30 social media marketing ideas from big brands

30 social media marketing ideas from big brands | Digital Brand Marketing | Scoop.it
30 social media marketing ideas from big retail brands is here for you in case you're stuck with what to post. Learn social media from famous e-commerce shops!

Via Pedro Da Silva
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The 6 Most Common Negative Keyword Mistakes in AdWords (and How to Fix Them)

The 6 Most Common Negative Keyword Mistakes in AdWords (and How to Fix Them) | Digital Brand Marketing | Scoop.it
Earlier this year Econsultancy reported that 58% of companies were expecting to increase their PPC budgets, 34% were going to keep the same budget and only 9% expecting to decrease their budget. This shift in budget means an increase in PPC competition, and of course more money for Google! However, this doesn’t necessarily mean that you have to increase your bids …

Via Pedro Da Silva
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