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The 10 Best Corporate Blogs in the World

The 10 Best Corporate Blogs in the World | Digital Brand Marketing | Scoop.it

My reaction to most company blogs: “Blah, Blah and Double Blah!”

 

I recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world.

 

Amid the coal pile that is the state of corporate blogging today, I did manage to find a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s)....


Via Janice Tomich, Jeff Domansky
Os Ishmael's insight:

Great blogging and business storytelling inspiration...

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Jeff Domansky's curator insight, January 8, 2013 4:06 PM

Great blogging and business storytelling inspiration...

Vicente G. Moreno's curator insight, January 8, 2013 11:01 PM

Great blogging and business storytelling inspiration...

ben bernard's comment, January 9, 2013 11:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)

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Rescooped by Os Ishmael from digital marketing strategy
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How to Find Who Shared Your LinkedIn Posts in 3 Easy Steps

How to Find Who Shared Your LinkedIn Posts in 3 Easy Steps | Digital Brand Marketing | Scoop.it
How to Find Who Shared Your LinkedIn Posts

Via Neil Ferree, steve batchelder, OFFICIAL ANDREASCY, malek
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Neil Ferree's curator insight, July 5, 1:48 PM

Here’s a simple 3-step process on how to find out who shared your LinkedIn post so you can thank them for sharing your post with their fans and followers.


The process is fast and easy and definitely worth the extra 30 seconds it takes to do so.

Sebastian-Herrera's curator insight, July 6, 5:34 AM

Para los que tenemos Linkedin esto nos puede ayudar

Tony Guzman's curator insight, July 6, 10:33 AM

This article shares some quick steps to help you find out who has been viewing and sharing your LinkedIn posts.

Rescooped by Os Ishmael from digital marketing strategy
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How the ‘Internet of Things’ is changing digital content marketing...

How the ‘Internet of Things’ is changing digital content marketing... | Digital Brand Marketing | Scoop.it
The emerging capability of networked devices to sense and interact with each other and their environments, also known as the Internet of Things (IoT), is bringing undeniable changes. According to a report by Gartner, between 2015 and 2020, the IoT devices will increase, globally, from nearly 5...

Via malek
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The social CMO: How social data empowers CMOs beyond branding and buzz

The social CMO: How social data empowers CMOs beyond branding and buzz | Digital Brand Marketing | Scoop.it
The CMO's job is getting broader -- fluency with social data means CMOs are well equipped to advise core business operations beyond marketing -- like product development, customer service, HR, and finance.

Via malek
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malek's curator insight, July 5, 4:52 PM

It is estimated that over 250,000 new consumer tech products launch every year, and 95 percent of them result in failure (remember 3D TVs? No? No one else does either). The social CMO can help ensure success from the early days of product development, through to the big launch, and well beyond a product’s settlement in the mainstream.

Rescooped by Os Ishmael from Online Marketing Resources
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How to Drive Traffic to a New WordPress Website (50+ Actionable Tips)

How to Drive Traffic to a New WordPress Website (50+ Actionable Tips) | Digital Brand Marketing | Scoop.it

Are you looking for ways to drive traffic to a new WordPress website? Read this article and you won't be disappointed. Plenty of actionable tips and ideas.


Via Pedro Da Silva
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Futures Lab Update #112: Digital Story Formats That Add Context and History | MediaShift

Futures Lab Update #112: Digital Story Formats That Add Context and History | MediaShift | Digital Brand Marketing | Scoop.it

This week we explore a publishing platform that integrates story components in a unique way, and a startup that organizes news reports around historical context.

 

PART 1: FOLDA Web-based publishing platform developed at the MIT Media Lab arranges related elements in a visual way that puts multimedia material into view alongside the text. Co-creator Alexis Hope tells us how the two-dimensional structure is enabling some experiments with storytelling....

 

PART 2: TIMELINETimeline is a technology-driven news operation that infuses historical context into the news of the day. We learn from Editor-in-Chief Jonathan Kalan how the team delivers stories in a time-based format optimized for mobile devices....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 5, 2:01 AM

Two interesting news storytelling approaches.

Rescooped by Os Ishmael from Online Marketing Resources
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A Beginner’s Guide to Google Analytics Remarketing from an ex-Googler

A Beginner’s Guide to Google Analytics Remarketing from an ex-Googler | Digital Brand Marketing | Scoop.it

Start from these 3 easy and powerful lists


Via Pedro Da Silva
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13 Tools to Automate Your Content Marketing | SEJ

13 Tools to Automate Your Content Marketing | SEJ | Digital Brand Marketing | Scoop.it
Content marketing can be time consuming for an already busy entrepreneur. Luckily, there are software solutions that help automate this part of business.

Via malek
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malek's curator insight, July 5, 3:59 PM

12 founders from YEC about their favoritetools for automating aspects of their content marketing, and why they would recommend others test them out.

Rescooped by Os Ishmael from UX Design : user experience and design thinking
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Design Principles: Compositional Balance, Symmetry And Asymmetry

Design Principles: Compositional Balance, Symmetry And Asymmetry | Digital Brand Marketing | Scoop.it
Steven Bradley explains how to archive a balanced composition that feels aesthetically pleasing and where everything fits together in a seamless whole.

Via yannick grenzinger
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Romain MAZUIR's curator insight, July 6, 4:42 PM
Design Principles: Compositional Balance, Symmetry And Asymmetry #H2MWP
Rescooped by Os Ishmael from Business in a Social Media World
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6 Clever Uses of Domain Extensions | SEJ

6 Clever Uses of Domain Extensions | SEJ | Digital Brand Marketing | Scoop.it
Domain = branding component. The right domain extension can sometimes be challenging. Here are alternative domain extensions you've probably not considered.

Via Cendrine Marrouat - SocialMediaSlant.com
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SENAME Interactive's curator insight, July 3, 1:25 AM

Domain is a branding component. Yes it's really true.


malek's curator insight, July 3, 7:00 PM

The domain name suffix is known as a generic top-level domain (gTLD) and it describes the type of organization. However in the last few years, the lines have blurred somewhat between these categories

Rescooped by Os Ishmael from Content Creation, Curation, Management
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5 Reasons Why Content Marketing is Getting Harder and More Important - Small Business Trends

5 Reasons Why Content Marketing is Getting Harder and More Important - Small Business Trends | Digital Brand Marketing | Scoop.it

Content marketing is obvious. If you’re here reading Small Business Trends, odds are that you’re engaged in content marketing.

Your websites, apps, and updates probably try to offer something of value — information, humor, tips, advice, how-to instructions, or even well crafted opinion — that people actually want to read.

 

Obvious, however, doesn’t mean easy. Of course, creating a useful blog post, comment, update, or article doesn’t take the millions of dollars the big brands typically spend on 30-second television ads. But if it’s really good content, it takes expertise, thought, editing, time, and effort.

It doesn’t


Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Info Guide's comment, July 3, 10:13 PM
http://www.holidayinfoguide.com/holiday-lettings/18/cappadocia-turkey
Bart van Maanen's curator insight, July 5, 1:06 PM

Alle bedrijven - hoe klein of groot ook - zouden hun eigen content marketing gericht ter hand moeten nemen. Als er al iets aan gebeurt, is het vaak slecht gekoppeld aan hun waarde(n) en teveel aan hun product. Verkoop je boormachines of een gat?

Rescooped by Os Ishmael from digital marketing strategy
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9 Things the Internet Teaches You About Working With Article Writers

9 Things the Internet Teaches You About Working With Article Writers | Digital Brand Marketing | Scoop.it
Article Writers Come In All Shapes & Sizes This term can encompass a myriad of talent levels, topics and qualifications. If you're in the content marketing field,

Via malek
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Rescooped by Os Ishmael from Simply Social Media
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Using Twitter Analytics To Decode Your Target Audience

Using Twitter Analytics To Decode Your Target Audience | Digital Brand Marketing | Scoop.it

Did you know that Twitter users with certain characteristics are twice as likely to click through on your Twitter Ad campaigns? Or that it is possible to match personality with brand preferences?

 

These powerful insights into yourtarget audience can help boost the performance of your campaigns. With data-driven marketing on the rise and 77% of marketers currently confident in the use of the data-driven approach, marketers need to take note of the data available from Twitter analytics. Twitter analytics plays a major role in Twitter campaign management, especially in planning, executing and analysing the performance of campaigns. 

 

We list ways in which you can use Twitter Analytics to decode your target audience for better campaigns, and better results, whether organic or paid....


Via Jeff Domansky
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Marco Favero's curator insight, July 2, 10:52 AM

aggiungi la tua intuizione ...

Jeff Domansky's curator insight, July 2, 12:06 PM

Here's how to use Twitter Analytics to decode your target audience for better campaigns, and better results, whether organic or paid. Worth reading. 9/10

Deborah Spector's curator insight, July 3, 11:57 AM

Meaningful insights that are applicable for your nonprofit marketing initiatives. Twitter analytics help identify audience characteristics that will make your Twitter campaigns more successful! 

Rescooped by Os Ishmael from Content Creation, Curation, Management
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3 Content Strategy Practices That Will Make You a Better Content Marketer

3 Content Strategy Practices That Will Make You a Better Content Marketer | Digital Brand Marketing | Scoop.it

If you truly put customers at the center, apply strategic thinking to transform your content into well-managed business assets.


Via Kamal Bennani, massimo facchinetti
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Rescooped by Os Ishmael from Business in a Social Media World
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A Case Study in Excellent Content Curation

A Case Study in Excellent Content Curation | Digital Brand Marketing | Scoop.it
Today's example of content curation to emulate is a roundup taken from Scott Monty's very popular blog.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, July 6, 2:53 AM


A few months ago, I wrote a case study on @Karen Dietz's curations. The idea was so well received that I decided to turn the idea into a mini-series. 


This time, the example is taken from Scott Monty's popular blog. He has an awesome weekly social media news roundup from which you can learn many things. 


Hope you like this case study! 

Rescooped by Os Ishmael from The Content Marketing Hat
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11 Strategies for Maximizing Google AdSense Income - The SiteSell Blog

11 Strategies for Maximizing Google AdSense Income - The SiteSell Blog | Digital Brand Marketing | Scoop.it
Google AdSense is a great way to earn passive income with your website. Turn ad cents into dollars with our 11 proven strategies.

Via Mike Allton
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Rescooped by Os Ishmael from Online Marketing Resources
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Facebook for Business Best Practices: Adapt or Die

Facebook for Business Best Practices: Adapt or Die | Digital Brand Marketing | Scoop.it

Using Facebook is important for any brand. It is the largest social network on the web, and it is crucial for building your brand and reaching your customer.


Via Pedro Da Silva
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Rescooped by Os Ishmael from Business in a Social Media World
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The One Pinterest Tip Every Blogger Needs! - More In Media

The One Pinterest Tip Every Blogger Needs! - More In Media | Digital Brand Marketing | Scoop.it
This one mistake can cost you a pin, or many pins and lots of web traffic. If you are a blogger, read this. The one Pinterest tip every blogger needs.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, July 6, 4:52 PM


Such an easy tip, and yet, most of us are guilty of not taking advantage of it. ;-)

Rescooped by Os Ishmael from Online Marketing Resources
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Stop Referrer Spam - Block Referrer Spam - get rid of it.

Stop Referrer Spam - Block Referrer Spam - get rid of it. | Digital Brand Marketing | Scoop.it

Remove Referrer Spam. Referrer Spam Helper automatically creates/adds filters to your Google Analytics account and you'll get clean indexes and valid stats.


Via Pedro Da Silva
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How to Leverage Content Marketing for Lead Nurturing | SEJ

How to Leverage Content Marketing for Lead Nurturing | SEJ | Digital Brand Marketing | Scoop.it
Most people think a successful content marketing strategy is one that collects a lot of leads. Here are some tips for nurturing leads through content.

Via malek
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malek's curator insight, July 5, 3:23 PM

Content is vital for the top of the funnel and is an excellent opportunity for you to generate brand awareness. 

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Power of Visual Storytelling in Content Marketing

The Power of Visual Storytelling in Content Marketing | Digital Brand Marketing | Scoop.it

Via massimo facchinetti
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Marco Favero's curator insight, July 6, 6:32 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Why Your Platform Must Be Built with Content - Jesse Wisnewski

Why Your Platform Must Be Built with Content - Jesse Wisnewski | Digital Brand Marketing | Scoop.it

You can rise above the noise, cut through the clutter, and connect with your audience without having to take out a television ad during the Super Bowl, a billboard in Time Square, or conduct a multimillion-dollar marketing campaign.

 

You can build an audience of people “who will rely on your for information, advice, and help, and will seek out your expertise” with nothing more than a blog. Individuals, non-profit organizations, and even startup companies have developed highly engaged audiences who place them in a position to launch a career, further a cause, or establish a profitable company.

 

But, in order to do this, you have to first understand how today’s media-rich environment has forever changed the way we obtain information and make purchasing decisions....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 4, 4:48 AM

Jessie Wisniewski shows why you must build your marketing platform on content to not only help you project your message to people, but to help people find your message.

Rescooped by Os Ishmael from Documentary Evolution
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The 3 levels on the 'spectrum of interactive storytelling'

The 3 levels on the 'spectrum of interactive storytelling' | Digital Brand Marketing | Scoop.it
Interactive media lecturer Sandra Gaudenzi shared her theory of balancing audience agency with authorship at the CIJ Summer Conference today, and gave examples of stories across the spectrum

Via mirmilla
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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How to Use Vine: A Simple Guide to Building an Effective Social Video Strategy [Infographic]

How to Use Vine: A Simple Guide to Building an Effective Social Video Strategy [Infographic] | Digital Brand Marketing | Scoop.it

Learn how to perfect your Vine strategy so you can enhance your social media presence beyond photos and words.


Via Kamal Bennani, massimo facchinetti
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SageRave of Get Custom Content's curator insight, July 3, 12:27 PM

Make yourself look like a seasoned pro.

Marco Favero's curator insight, July 3, 12:33 PM

aggiungi la tua intuizione ...

Team Merge's curator insight, July 4, 7:41 PM

While not the biggest social network, it plays incredibly well as content on other networks.  Also, its largest demographic is 18-20 year olds. Pay attention higher ed. 

Rescooped by Os Ishmael from Content Creation, Curation, Management
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3 Signs your content marketing strategy is a success

3 Signs your content marketing strategy is a success | Digital Brand Marketing | Scoop.it
An IT solutions company recognized the SEO potential in content marketing and partnered with Brafton. Here were 3 signs the strategy was paying off.

Via massimo facchinetti
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Why Kraft's content strategy generates 1.1bn impressions a year

Why Kraft's content strategy generates 1.1bn impressions a year | Digital Brand Marketing | Scoop.it
Last week I wrote about IBM’s content strategy and why I think it’s one of the best I’ve seen from a tech company.

Via massimo facchinetti
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