Digital Brand Marketing
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Rescooped by Os Ishmael from Public Relations & Social Marketing Insight
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The 10 Best Corporate Blogs in the World

The 10 Best Corporate Blogs in the World | Digital Brand Marketing | Scoop.it

My reaction to most company blogs: “Blah, Blah and Double Blah!”

 

I recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world.

 

Amid the coal pile that is the state of corporate blogging today, I did manage to find a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s)....


Via Janice Tomich, Jeff Domansky
Os Ishmael's insight:

Great blogging and business storytelling inspiration...

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Jeff Domansky's curator insight, January 8, 2013 4:06 PM

Great blogging and business storytelling inspiration...

Vicente G. Moreno's curator insight, January 8, 2013 11:01 PM

Great blogging and business storytelling inspiration...

ben bernard's comment, January 9, 2013 11:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Rescooped by Os Ishmael from UX Design : user experience and design thinking
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Service Design: Consumer Journey Mapping

A process of identifying key customer interactions with the product. This is a holistic approach to envisioning customer interactions at various touchpoints through service design tools to help organizations to understand, visualize and envision their new or existing customer there by aligning their products.

Via yannick grenzinger
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Rescooped by Os Ishmael from Online Marketing Resources
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Why does Facebook ads data not match Google Analytics data?

Why does Facebook ads data not match Google Analytics data? | Digital Brand Marketing | Scoop.it
Often the data in your Facebook ad campaigns doesn't match your Google Analytics data. Tara West looks at the reasons for the discrepancy and offers fixes.
Via Pedro Da Silva
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Rescooped by Os Ishmael from Online Marketing Resources
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Life Beyond Email: Chatbot Marketing

Life Beyond Email: Chatbot Marketing | Digital Brand Marketing | Scoop.it
Whilst other channels are continuing to deliver diminishing returns, there's a new medium for marketers to utilize to reach their customers: Chatbots.
Via Pedro Da Silva
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Pedro Da Silva's curator insight, February 16, 6:55 PM
"Every marketing channel suffers from fatigue at one stage."
Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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How Much Should Small Businesses Spend on Digital Marketing in 2017?

How Much Should Small Businesses Spend on Digital Marketing in 2017? | Digital Brand Marketing | Scoop.it
A few decades ago, marketing and advertising meant putting up bill boards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphl…

Via massimo facchinetti
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Rescooped by Os Ishmael from digital marketing strategy
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How Successful Marketers Use Social Proof to Drive Growth - CMSWire

How Successful Marketers Use Social Proof to Drive Growth - CMSWire | Digital Brand Marketing | Scoop.it
A major key to achieving this, especially on the social web, is social proof, the psychological phenomenon whereby people will do something because our peers, who we may regard as better informed, are doing it.

In the battle for consumers’ attention, social proof often provides the stickiness that companies need to make their brands, content and products desirable. 

The best part is, if you play your cards right, it doesn’t even have to take so long to build up your social proof signals. Bear in mind, though, that by itself, social proof isn’t going to do much except make a lot of noise. You still need something to make noise about. Sure, it’s possible to build a certain level of social proof mystique out of thin air, but eventually these efforts will fizzle out.

Let’s take a look at some of the most powerful yet sustainable ways to cultivate social proof – even with limited resources and a relatively unknown brand.

Via marketingIO, malek
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marketingIO's curator insight, February 14, 9:06 PM

An excellent how-to article on the elusive social proof. Superb.

 

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