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The 10 Best Corporate Blogs in the World

The 10 Best Corporate Blogs in the World | Digital Brand Marketing | Scoop.it

My reaction to most company blogs: “Blah, Blah and Double Blah!”

 

I recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world.

 

Amid the coal pile that is the state of corporate blogging today, I did manage to find a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s)....


Via Janice Tomich, Jeff Domansky
Os Ishmael's insight:

Great blogging and business storytelling inspiration...

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Jeff Domansky's curator insight, January 8, 2013 4:06 PM

Great blogging and business storytelling inspiration...

Vicente G. Moreno's curator insight, January 8, 2013 11:01 PM

Great blogging and business storytelling inspiration...

ben bernard's comment, January 9, 2013 11:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Needed: Story + Data Genius, Not A Marketing Major!

Needed: Story + Data Genius, Not A Marketing Major! | Digital Brand Marketing | Scoop.it
Stop hiring marketers based on credentials and start hiring based on next-generation talent.

Via Karen Dietz
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Karen Dietz's curator insight, Today, 1:54 PM

Here's a short piece about how marketing has been fundamentally changing as storytelling takes on greater importance for businesses.


The author, Justin Gray, also talks about the 4 new marketing skills to hire for. One of the skills is storyteller. In the marketing world, storytellers are called 'Content Creators'. 


Unfortunately, Gray limits that skill set to journalism. Well, journalism is only 1 form of storytelling and if companies are going to be successful, oral and written storytelling skills are required.


Journalists mostly use the typical pyramid structure to craft their pieces: who, what, when, where, and main point are all at the top of the story. The 'why' and context comes in the middle or at the end so the article can be shorted if space is tight.


The storyteller's pyramid is the exact opposite: we spend time up front setting the stage, creating the context, going through the events, and finally getting to the point/meaning of the story at the end.


That being said, if folks trained in actual storytelling apply for Content Creator jobs, they will win big. So go for it!


And don't forget to read about the other 3 new marketing skills needed in 21st Century marketing!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Marketing Revolution
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Free Ello User Guide: Tips To Use the New Ad Free Social Network

Free Ello User Guide: Tips To Use the New Ad Free Social Network | Digital Brand Marketing | Scoop.it

A complete guide to all the features of the Ello social network.

Mark reports 6,000 views of his Ello Users Guide today! Timely content goes crazy and that's Mark's specialty.

 

 

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 29, 8:09 PM

Posted the Ello Manifesto, Ello is the new ad free social net, earlier (http://sco.lt/7WwCor) and it has been trending all day on my Scoop.it. This link is to my friend Mark Traphagen's free user's guide (he thinks it may be the first). Ello requires an invite, so I'm not on it yet.



Rescooped by Os Ishmael from Digital Love
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Virtual fitting room : amazing shopping experience try it #AustinReed

Virtual fitting room : amazing shopping experience try it #AustinReed | Digital Brand Marketing | Scoop.it
Non Iron Slim Fit Oxford Shirt :: Non Iron Slim Fit Oxford Shirt :: www.austinreed.co.uk

Via Gael
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Gael's curator insight, Today, 5:57 AM

You can enter your own measures and see how the garment fits + get some advice.

Just great shopping experience !

Rescooped by Os Ishmael from digital marketing strategy
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How Your Facebook Picture Can Damage Your Personal Brand [INFOGRAPHIC]

How Your Facebook Picture Can Damage Your Personal Brand [INFOGRAPHIC] | Digital Brand Marketing | Scoop.it
Can a good picture help your personal brand? Maybe. Can a bad photo on Facebook ruin your brand? Absolutely.

Via massimo facchinetti, malek
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Rescooped by Os Ishmael from Online Marketing Resources
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7 Neglected Facts Every Digital Marketer Needs to Know

7 Neglected Facts Every Digital Marketer Needs to Know | Digital Brand Marketing | Scoop.it

Your business is far too important to trust to information that's of questionable authenticity, which can lead to lackluster results and lost revenue. These facts will open your mind and ensure your business decisions are based on fact, not fiction.


Via Pedro Da Silva
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10 Content Marketing Lessons from The World's Fastest Growing Websites

10 Content Marketing Lessons from The World's Fastest Growing Websites | Digital Brand Marketing | Scoop.it
Everyone is now a publisher


We are all publishers. And we want to make a dent in the universe but we don’t want to admit it for fear of standing out. Everyone wants to be epic and awesome but it’s never said but mumbled under our breath. Often it’s a silent thought.


No one says “I want to be average”




Via Brian Yanish - MarketingHits.com, malek
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malek's curator insight, September 29, 8:00 AM

Insightful few lines for CURATORS

"Curation is often underrated and should be an important part of your content marketing.

Buzzfeed does the same.

They see what is pumping and then add their own spin to it.



Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Best Brand Storytelling Site On The Web From Microsoft?

Best Brand Storytelling Site On The Web From Microsoft? | Digital Brand Marketing | Scoop.it
Microsoft Stories: Best Brand Storytelling Site On The Web?
Business 2 Community
Hmm…strange for a corporate storytelling site, don't you think? Not if you're focused on one thing, and one thing only: Content.

Via Karen Dietz
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Karen Dietz's curator insight, September 29, 10:28 AM

This post by Arik Hanson is a review of Microsoft's website and the storytelling that is going on there. This is one company that's getting business storytelling right.


Why? Because Microsoft seems to be focusing more on sentiment than social signals. Now that's a change. I'm not sure if that's a good idea or not, but the quality of their storytelling is high. Maybe that's because they are more concerned about the quality of the story they are crafting than social media metrics. It seems logical the two are not mutually exclusive, but this seems to be Microsoft's strategy.


Enjoy the article and poking around the Microsoft site for examples of really good storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Martin Sturmer's curator insight, September 29, 11:49 AM

http://www.microsoft.com/en-us/news/stories/index.html

Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Want to inspire staff? Let customers do it for you with stories.

Want to inspire staff? Let customers do it for you with stories. | Digital Brand Marketing | Scoop.it
Kevin Murray explains how really savvy leaders succeed in outsourcing inspiration

Via Karen Dietz
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Karen Dietz's curator insight, September 29, 1:07 PM

Here's the original link to the article:

 http://www.cityam.com/1411691919/customers-will-inspire-your-staff-better-you


This article asks and important question about the relationship with your staff and customers: what stories are they telling? And even more, what stories are the two groups telling to each other?


Author Kevin Murray makes the point that savvy leaders finds multiple ways to connect customer experiences to employee behaviors. When customers get an opportunity to share their stories directly with staff, they often come away more motivated and inspired. And when staff share their stories with customers, inspiration can flow the other way, too.


Of course, this all depends on positive experiences being shared -- or experiences where a positive outcome was the result. 


Nevertheless, I like the questions Murray poses in his blog post that will get you started leveraging this particular application of story work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Online Marketing Resources
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7 Obsolete SEO Tactics You’re Wasting Your Time On

7 Obsolete SEO Tactics You’re Wasting Your Time On | Digital Brand Marketing | Scoop.it

SEO has changed over the years, and what worked once doesn’t necessarily work now...


Via Pedro Da Silva
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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5 Steps to Empowering The Modern Marketer | Visual.ly

5 Steps to Empowering The Modern Marketer | Visual.ly | Digital Brand Marketing | Scoop.it
Today's marketers are awash in data, and they're struggling to understand how to best make use it to serve more connected and educated consumers. The

Via massimo facchinetti
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The Anatomy Of A Solid Inbound Marketing Campaign

The Anatomy Of A Solid Inbound Marketing Campaign | Digital Brand Marketing | Scoop.it
Looking to run an inbound campaign? Here are the elements you need to consider.

Via massimo facchinetti
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Persona Research and SEO: Nobody Googles Their Problems

Persona Research and SEO: Nobody Googles Their Problems | Digital Brand Marketing | Scoop.it
You want to help your customers solve problems, but they're searching for solutions. Creating a persona can help you find those top-of-funnel keywords.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, September 27, 7:52 AM

How to dig down and better understand buyer problems when they are in the information discovery stage, where you can build trust.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Yahoo Directory -- Once The Internet's Most Important Search Engine -- Is To Close

The Yahoo Directory -- Once The Internet's Most Important Search Engine -- Is To Close | Digital Brand Marketing | Scoop.it

For some, it may seem like there has always been Google, and it's always been the main way people have found things on the web. But before Google, there wa


Via massimo facchinetti
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Marco Favero's curator insight, September 27, 6:00 PM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Neuromarketing (+Storytelling)--You're Doing It Wrong.

Neuromarketing (+Storytelling)--You're Doing It Wrong. | Digital Brand Marketing | Scoop.it
In the neuro gold rush, be sure you're looking for human insight and strategy, not pretty brain scans and shiny new measurement tools.

Via Karen Dietz
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Karen Dietz's curator insight, Today, 2:16 PM

OK -- I  think this is a pretty important article because it directly addresses how neuromarketing is being reduced to being "weapons of subconscious influence not insights into unmet hidden needs. The emergent field of neuromarketing is being reduced and defined as the “the study of neurological responses to marketing messages.” 


Sounds like the state storytelling is sometimes finding itself in!


Written by Douglas Van Praet, this post talks about the true value of neuromarketing beyond the simplistic (and manipulative) notion of 'let me activate your brain to make a sale'. Or in my world, 'let me tell you a story and you'll buy my product'.


Van Praet goes on to talk about the insights into essential strategies instead of short-term tactics of persuasion. He also goes into the biology of branding, and creating profits with a purpose. This all leads ultimately to deep win-wins and progress for the lives of both businesses and customers. Almost every point he makes applies to business storytelling too.


This is a great read that you won't want to miss if you are into long-term success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Business in a Social Media World
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"KPIs are only useful if you take action" - Socialbakers, Vodafone and We Are Social on brand love

"KPIs are only useful if you take action" - Socialbakers, Vodafone and We Are Social on brand love | Digital Brand Marketing | Scoop.it
Good social media content has to be "a combination of relevancy, reach and quality", but you can't get one without the...

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, Today, 2:05 AM


From the article:


"While the same metrics should be used by a company globally, Vodafone's Bowsher, We Are Social's Grant and Socialbakers CMO Neil Morgan all agreed that brands could not just use one metric to measure social success. They add that a whole number of metrics needed to be taken into consideration, including reach, fan growth and engagement, as well as return on paid social."

Rescooped by Os Ishmael from digital marketing strategy
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Content Marketing: Original Versus Curated Content - Heidi Cohen

Content Marketing: Original Versus Curated Content - Heidi Cohen | Digital Brand Marketing | Scoop.it
Having the original versus curated content debate? Here's research to help you. Advantages and disadvantages of original vs curated content are presented.

Via malek
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malek's curator insight, Today, 8:25 AM
3 years ago it was
  • 30% of companies were curation-focused; they linked to third party websites in 75+% of their posts.

We're in a secular trend

Rescooped by Os Ishmael from Online Marketing Resources
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The Ever Growing List of Digital Marketing Google+ Hangouts On Air

The Ever Growing List of Digital Marketing Google+ Hangouts On Air | Digital Brand Marketing | Scoop.it

A list of regular Digital Marketing, SEO and PPC Google+ Hangouts On Air episodes/shows. Got one to add? Please let me know!


Via Pedro Da Silva
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Art Jones's curator insight, Today, 11:32 AM

Hangouts are becoming more popular and finding great content is becoming easier too.

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18 Apps That Will Inspire Creativity In Your Everyday Life - Huffington Post

18 Apps That Will Inspire Creativity In Your Everyday Life - Huffington Post | Digital Brand Marketing | Scoop.it

Mobile devices like iPads and Androids have transformed the way we experience boredom. No longer is a wayward commuter forced to play Snake or Tetris, occupying themselves in a hardly satisfying, and utterly pixelated virtual reality. The tablet or smart phone-wielding travelers can now immerse themselves in an entire library of art and culture-related distractions, finding solace in everything from a Vincent van Gogh game to a digital version of the Louvre.



Via John Evans, massimo facchinetti, malek
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Brian Yanish - MarketingHits.com's curator insight, Today, 8:12 AM

Thanks Marty, looks like I have a few new apps to try.

Jeff Domansky's curator insight, Today, 1:20 PM

Creativity with your coffee and commute. Highly recommended! 9/10 

Marco Favero's curator insight, Today, 7:05 PM

aggiungi la tua intuizione ...

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7 Ways to incorporate Halloween into your Marketing Campaigns - Smart Insights

7 Ways to incorporate Halloween into your Marketing Campaigns - Smart Insights | Digital Brand Marketing | Scoop.it
 Halloween marketing party tricks - you are never too old The holidays are coming. However, holiday shopping no longer waits until Black Friday or even the. Marketing topic(s):Campaign creative. Advice by Expert commentator.

Via malek
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malek's curator insight, September 29, 8:13 AM

Almost everyone is obsessed with Halloween.

Halloween display, perfect pumpkin, scary dressing, horrific cocktail, super ghost playlist. 

How to do "trick-or-treat", a punch of "scary movies", and getting your pets in the spirit.

You're now more than ready to start the action

malek's comment, September 29, 7:37 PM
Thank you @Os for support
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Is It Time to Re-Think Long-Form Content?

Is It Time to Re-Think Long-Form Content? | Digital Brand Marketing | Scoop.it

The recent topic de jour for content marketing has been quality over quantity. So, is it time to start producing a weekly 5,000-word opus? Not necessarily.


Via Pedro Da Silva
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How to Evaluate and Optimize Your Best Social Media Content

How to Evaluate and Optimize Your Best Social Media Content | Digital Brand Marketing | Scoop.it
Tips and methods to evaluate social media and optimize your posts

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, September 29, 3:56 PM



The ROI of content marketing is one of the most discussed and yet least practiced social media activities. It partly has to do with the fact that it looks scary for anyone not knowing where to start.


Kevan Lee has written a great guide to help you with that. He shares five methods that all have their pros and cons but are worth giving a try! I love #1: Kaushik's 4 major social metrics!

Rescooped by Os Ishmael from Online Marketing Resources
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Facebook Launches Atlas, Extending Ad Serving Reach Across The Web

Facebook Launches Atlas, Extending Ad Serving Reach Across The Web | Digital Brand Marketing | Scoop.it

Over the past few months there have been a variety of stories about how Facebook intends to challenge Google across the internet using Atlas. That day has


Via Pedro Da Silva
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Creativity Drives Business Success

Creativity Drives Business Success | Digital Brand Marketing | Scoop.it

Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, September 29, 11:53 AM

An interesting article by Adobe highlighting the major findings from a recent research study that examined the market performance of self reported "creative" companies--the "creative dividend". They also suggest five key implications from their interpretation of the results.  

 

Of course, as with any research that relies solely on self reported data--how valid is it. At the end of the day it probably raises more questions than it answers from a brand strategy perspective.

Rescooped by Os Ishmael from Digital Content Marketing
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How Emotional Storytelling Makes a Good Story Great for Business

How Emotional Storytelling Makes a Good Story Great for Business | Digital Brand Marketing | Scoop.it
Storytellers are coveted today. But what makes a good story great for business? This article explains the key to emotional storytelling for business.

Via Kasia Hein-Peters, brandinmind
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Kasia Hein-Peters's curator insight, September 29, 1:04 AM

What is the story about your brand?

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7 tips for gathering quality feedback from your customers

7 tips for gathering  quality feedback from your customers | Digital Brand Marketing | Scoop.it

Via Pedro Da Silva
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