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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The 10 Best Corporate Blogs in the World

The 10 Best Corporate Blogs in the World | Digital Brand Marketing | Scoop.it

My reaction to most company blogs: “Blah, Blah and Double Blah!”

 

I recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world.

 

Amid the coal pile that is the state of corporate blogging today, I did manage to find a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s)....


Via Janice Tomich, Jeff Domansky
Os Ishmael's insight:

Great blogging and business storytelling inspiration...

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Jeff Domansky's curator insight, January 8, 2013 4:06 PM

Great blogging and business storytelling inspiration...

Vicente G. Moreno's curator insight, January 8, 2013 11:01 PM

Great blogging and business storytelling inspiration...

ben bernard's comment, January 9, 2013 11:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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How to Properly Use Visual Storytelling in Content Marketing

How to Properly Use Visual Storytelling in Content Marketing | Digital Brand Marketing | Scoop.it
Jump start your visual storytelling strategy and create content that goes well beyond aesthetics, here…

Via massimo facchinetti
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5 Ways Brands Can Embrace the Power of the New Visual Influencers

5 Ways Brands Can Embrace the Power of the New Visual Influencers | Digital Brand Marketing | Scoop.it
5 ways brands can embrace the power of the new visual influencers, The new visual economy represents a huge opportunity, both for brands and the creative community, writes Nicola Kemp | Marketing Magazine...

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You've Heard of Banner Blindness; Get Ready for Content Blindness - AdAge.com

You've Heard of Banner Blindness; Get Ready for Content Blindness - AdAge.com | Digital Brand Marketing | Scoop.it
ad age hosted a 4a's transformation panel on content marketing with representatives from ge, huffington post, mec, leo burnett and the economist group.

Via brandinmind
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How to Fast Track Your Social Media Marketing Strategy

How to Fast Track Your Social Media Marketing Strategy | Digital Brand Marketing | Scoop.it
So, you have decided it is time to launch a social media marketing campaign. Good for you! Whether you are just starting a business or you have finally decided it is time to jump on the social media bandwagon like everyone else, you need to know how to fast track your campaign.

Via Ivo Nový, malek
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4 Tools to Skyrocket Your Demand Generation Strategy in 2015

4 Tools to Skyrocket Your Demand Generation Strategy in 2015 | Digital Brand Marketing | Scoop.it
If you're looking for a way to supercharge your demand generation strategy this year, look no further than Yoav Vilner's four-stage guide

Via malek
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malek's curator insight, March 28, 6:43 AM

Would there really be a life-or-death scenario if you didn’t check in more than once an hour?

Rescooped by Os Ishmael from visualizing social media
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The 7 attributes of highly effective curated posts | Scoop.it [infographic]

The 7 attributes of highly effective curated posts | Scoop.it [infographic] | Digital Brand Marketing | Scoop.it
Content curation is also a great way to enrich your blog or website: don't just list great resources on your home page, turn them into curated posts.

Via Lauren Moss
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Marco Favero's curator insight, March 27, 5:14 AM

aggiungi la tua intuizione ...

Khushi Parmar's curator insight, March 27, 7:42 AM

http://www.vishwagujarat.com/international/proposed-russian-railway-could-connect-london-to-new-york/

Yukitoshi Fujimoto's curator insight, March 28, 10:57 PM

効果的なコンテント・キュレーションのマニュアル。ビジュアルで分かりやすくなっています。
Facebookなんかにも応用できますね。

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Best Visual Marketing Apps to Create Social Media Graphics

Best Visual Marketing Apps to Create Social Media Graphics | Digital Brand Marketing | Scoop.it

Are you using graphics in your social media posts?

 

Would you like to connect consumers to your business through visual marketing?

 

Not only can the right graphic tell your company story, but they also optimize the consumer experience.


Via Pantelis Chiotellis, Stan Smith, Ivo Nový, massimo facchinetti
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Marco Favero's curator insight, March 27, 6:44 AM

aggiungi la tua intuizione ...

Farah Jouffroy's curator insight, March 28, 7:17 AM
Utilisez-vous des images, graphiques, visuels dans vos messages de médias sociaux ? Si oui, voici 7 applications de marketing visuels qui vous permettront de créer des messages qui claquent et donne du Peps ;-)
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Capturing Audience Sentiment - What Periscope Means To Social Media Marketing

Capturing Audience Sentiment - What Periscope Means To Social Media Marketing | Digital Brand Marketing | Scoop.it
Twitter's new app and social network, Periscope, may be the forerunner of a new age of digital marketing, allowing companies to more accurately measure sentiment real-time.

Via Mike Allton
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Mike Allton's curator insight, March 27, 9:28 AM

Capturing Audience Sentiment
What Periscope Means To Social Media Marketing

Have you ever thought about why the Neilsens spend so much money working with families to measure what television programs are watched? Or why the Presidential staff spends so much time working with focus groups and polling?

There's data there that they're getting that's invaluable.Audience Sentiment. And that's why I think that Periscope is a potential game-changer.

#Periscope   #Twitter   #SocialMediaMarketing  

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Growth Busters: Your Email, Mobile, & Social Audiences

Growth Busters:  Your Email, Mobile, & Social Audiences | Digital Brand Marketing | Scoop.it
Getting an honest-to-goodness active social following can be tough. www.pardot.com has created an infographic entitled “How to Grow Your Email, Mobi

Via malek
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malek's curator insight, March 27, 6:16 AM

Email is still the culprit of modern marketers

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Content Creation Vs. Content Sharing - Huffington Post

Content Creation Vs. Content Sharing - Huffington Post | Digital Brand Marketing | Scoop.it
There is no single-path, fix-all, solution on how to improve a business' or brands' online presence, but there are tricks to improve it....

Via brandinmind
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Show Me: 15 Examples of Great Mobile Website Design

Show Me: 15 Examples of Great Mobile Website Design | Digital Brand Marketing | Scoop.it
Learn about what different companies are doing to show value on their mobile websites.

Via malek
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malek's curator insight, March 27, 8:25 AM

 BuzzFeed's mobile website will display some of the most popular pieces of content  in a simple, collage-like format using large images that are easy to tap with your finger.

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7 Things That World-Class Bloggers Do to Improve Their Content Marketing Efforts

7 Things That World-Class Bloggers Do to Improve Their Content Marketing Efforts | Digital Brand Marketing | Scoop.it
World-class bloggers both understand and analyze their blogging objectives. For them, blogging is not just shoveling more content into a black hole. They blog because they want to change a user’s behavior.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, March 24, 1:40 AM


Neil Patel did it again with this stellar post!


I'll just quote a short extract from the article: "World-class bloggers both understand and analyze their blogging objectives. For them, blogging is not just shoveling more content into a black hole. They blog because they want to change a user’s behavior."


Read the article at http://contentmarketinginstitute.com/2015/03/bloggers-improve-content-marketing/ 

Rescooped by Os Ishmael from Digital Love
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Big Data Explained in Less Than 2 Minutes - To Absolutely Anyone

Big Data Explained in Less Than 2 Minutes - To Absolutely Anyone | Digital Brand Marketing | Scoop.it

"The basic idea behind the phrase 'Big Data' is that everything we do is increasingly leaving a digital trace (or data), which we (and others) can use and analyse. Big Data therefore refers to that data being collected and our ability to make use of it."


Via Gael
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Gael's curator insight, March 24, 5:37 AM

Brilliant post on big data ! Great sum-up !

Excellent for evangelization.

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Which Online Marketing Channel Should You Prioritize?

Which Online Marketing Channel Should You Prioritize? | Digital Brand Marketing | Scoop.it

When it comes to online marketing effectiveness and driving both traffic and conversions to a website, brands have plenty of options to choose from: direct traffic, organic vs. paid search, email, social media, display banners, referral traffic, etc.

 

But these channels don’t necessarily have the same level of effectiveness, depending on whether we are a small, medium or large organization. Results will also vary greatly depending on which industry we may evolve in – brand paid search may work well in travel but less so in sports or home and garden, for example....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 28, 4:17 AM

Here's some help choosing the best social media channel for your online marketing.

Rescooped by Os Ishmael from Digital Content Marketing
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Infographic: Here's Your Definitive Wrap-up of Social Chatter at SXSW

Infographic: Here's Your Definitive Wrap-up of Social Chatter at SXSW | Digital Brand Marketing | Scoop.it
Hopefully your South by Southwest hangover has eased, and you're ready for a final run-through of the social numbers from the festival.

Via brandinmind
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Relearning the Art of Asking Questions

Relearning the Art of Asking Questions | Digital Brand Marketing | Scoop.it

“Proper questioning has become a lost art. The curious four-year-old asks a lot of questions — incessant streams of “Why?” and “Why not?” might sound familiar — but as we grow older, our questioning decreases.”


Via Karen Dietz
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Karen Dietz's curator insight, March 28, 10:57 AM
One of the topics I always cover in my storytelling workshops is "The Art Of The Question". Why? Because when you are evoking stories from others, knowing the right questions to ask is critical. If you ask the wrong kind of question you won't get a story.Likewise, as you listen to the story, other questions will come to mind. What are those kinds of questions and how do you leverage different questions to go deeper into the story?Well, here's a handy chart and explanation to get you started. I really like the axis, and the discussion of what the different kinds of questions will get you.May all your listening bring you clarification and wisdom!
Ron McIntyre's curator insight, March 28, 11:14 AM

Questions are the heart of coaching so understanding the process is critical.  This articles provides some good insights.

Zigmas Bigelis's curator insight, Today, 4:47 AM

Questions is very important as the process of getting knowledge should consist of questions and answer. It differs from studying boks etc, 

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The Key to Social Selling is Social, Not Selling

The Key to Social Selling is Social, Not Selling | Digital Brand Marketing | Scoop.it
It’s called social selling because it’s about connecting socially first (as you would during a trade show, dinner meeting, or at the bar) and selling second. (highlight to tweet)

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malek's curator insight, March 28, 6:29 AM

It’s called social selling because it’s about connecting socially first (as you would during a trade show, dinner meeting, or at the bar) and selling second

Rescooped by Os Ishmael from Content Creation, Curation, Management
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How to Create a Content Marketing Strategy [INFOGRAPHIC] #smlondon

How to Create a Content Marketing Strategy [INFOGRAPHIC] #smlondon | Digital Brand Marketing | Scoop.it
Do you want to create a great content marketing strategy? Here are 10 easy steps to follow.

Via massimo facchinetti
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Marco Favero's curator insight, Today, 8:56 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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In Our Multiplatform World, Six Storytelling Principles That Cross All

In Our Multiplatform World, Six Storytelling Principles That Cross All | Digital Brand Marketing | Scoop.it
Long-standing tenets of narrative still hold, but if we’re going to live and work in a m...

Via Karen Dietz
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Rescooped by Os Ishmael from Online Marketing Resources
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What Does an SEO Do In Their Day-to-Day Work

What Does an SEO Do In Their Day-to-Day Work | Digital Brand Marketing | Scoop.it

There's far more to SEO than an initial audit and fix for a site. In today's Whiteboard Friday, Rand offers a window into the ongoing day-to-day work of keeping a site in optimal shape in the eyes of the search engines.


Via Pedro Da Silva
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WebGems SNMinc's curator insight, March 27, 4:56 AM

Web crawlers do not detect images. They see them as text. As a part of SEO, image optimization is equally important. 

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Report: Pinterest Links to Branded Content Shared Get More Shares

Report: Pinterest Links to Branded Content Shared Get More Shares | Digital Brand Marketing | Scoop.it
Pinterest has become a major hub for brands that want to connect with consumers who love to share content. Indeed, users engage and interact with branded content frequently on Pinterest. A report from Networked Insights examines how Pinterest users share and discuss branded content on the network.

Via Brian Yanish - MarketingHits.com, malek
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Rescooped by Os Ishmael from Digital Content Marketing
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Will interactive storytelling return to the spotlight?

Will interactive storytelling return to the spotlight? | Digital Brand Marketing | Scoop.it
Interactive storytelling has entered a phase of negative perception, but transmedia author Michel Reilhac believes that this is just a temporary lull. New media is being perfected in the wings.

Via brandinmind
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Influencer Marketing Is A Kick Butt Way To Advertise

Influencer Marketing Is A Kick Butt Way To Advertise | Digital Brand Marketing | Scoop.it
The rules of marketing are changing every day, but there’s one thing that remains constant: content marketing is king. It’s one of the most effective ways to attract, inspire, and nurture customers of all kinds.

Via Ron Sela
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Advanced link building: 11 effective techniques to build trust and authority

Advanced link building: 11 effective techniques to build trust and authority | Digital Brand Marketing | Scoop.it

I remember when Matt Cutts announced the death of guest blogging. Many people read the article too fast, overlooking a very important part: Cutts was talking about spammy guest blogging. The kind with keyword stuffing and no quality content. 

 

Natural guest blogging is part of the list of techniques @ShaneBarker highlights in his post. Others include the skycraper technique, dead backlink recovery, infographics, and lists.

 

The most important advice remains the focus on quality. The more relevant and useful your content is, the more likely people will be to link to you without you having to ask for it. 

 

Read the article at http://www.semrush.com/blog/11-advanced-link-building-techniques-future-seo/

 

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Cendrine Marrouat 


Via Cendrine Marrouat - SocialMediaSlant.com
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The 26 Surprising Rules Of Great Content Creation

The 26 Surprising Rules Of Great Content Creation | Digital Brand Marketing | Scoop.it
Great content creation doesn't come about in the way you might expect. There are a few rules you might never have considered.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, March 24, 3:08 AM


I don't use the word "inspirational" often. That's because it's one of the biggest buzzwords, and as such, has lost its luster. 


But in the case of this article, it fits perfectly. 


Julie Neidligner asks us to own our work, blog, and reputation. She also talks about hard work, commitment, and patience. 


22. Accept your title. Are you a professional blogger? A part-time blogger? A hobby blogger? It doesn’t matter what you are, so long as you know. That’ll help you understand what tools you’ll use, for one thing, and how much sleep you’ll lose over things like leads and conversions and affiliate income. Know what kind of blogger you are, and proceed to write without shame. There’s room for everyone.


It's not just an article. It's a must-read manifesto! 


http://coschedule.com/blog/great-content/ 


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Cendrine Marrouat