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The 10 Best Corporate Blogs in the World

The 10 Best Corporate Blogs in the World | Digital Brand Marketing | Scoop.it

My reaction to most company blogs: “Blah, Blah and Double Blah!”

 

I recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world.

 

Amid the coal pile that is the state of corporate blogging today, I did manage to find a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s)....


Via Janice Tomich, Jeff Domansky
Os Ishmael's insight:

Great blogging and business storytelling inspiration...

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Jeff Domansky's curator insight, January 8, 2013 4:06 PM

Great blogging and business storytelling inspiration...

Vicente G. Moreno's curator insight, January 8, 2013 11:01 PM

Great blogging and business storytelling inspiration...

ben bernard's comment, January 9, 2013 11:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Rescooped by Os Ishmael from Ecom Revolution
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Why The Internet of Things Changes...Well Everything

Why The Internet of Things Changes...Well Everything | Digital Brand Marketing | Scoop.it

Internet of Things (IoT)
The idea of a connected world where objects can communicate via the internet with each other and with computers and smartphones, does seem to have endless and even overwhelming possibilities.

 

For businesses, IoT technology opens up the potential for smarter process and efficiency, more targeted marketing and better understanding of customers by utilizing data and digital insight. The opportunities are so vast, that for many companies, coming up with a clear strategy for how to implement this new technology is a huge step.

 

In the retail industry, recent research conducted by Forrester found that 96% of retail decision makers are hoping to make the necessary changes to adopt IoT technology in the near future but over half are concerned about integration challenges. And this is a big part of the issue – to really make sure they harness the potential of this new technology, customer focused businesses need to first consider a few key areas....

Marty Note
@Jeff Domanskyhits two key Internet of Things issues squarely:

 

* Securely and reliably connecting everything.
* Understanding how IoT tech means greater efficiency and a better post-purchase experience for customers.

At Curagami (http://www.Curagami.com) we see several important synergistic intersections including:

* Money becomes less and less important.

* Subscriptions become more and more important.

* The need to mashup, combine, filter and control the NOISE is going to be huge.

That last point is reinforced by life today. When apps make life easier they scale quickly (Uber) when they add to a noisy world they struggle. Adding to PAIN doesn't scale. Reducing pain in favor of getting more by doing less but getting more or having fun instead of digging ditches feels like a winning idea.

The future could become even more unreasonably noisy. Do we really need to know our fridge needs a new filter, our cat is almost out of food and our car is due for a tuneup? Finding a way to quiet the demand curve of IoT feels like a winner to us. What about you?


Via Jeff Domansky, Os Ishmael, Martin (Marty) Smith
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Jeff Domansky's curator insight, January 23, 8:52 AM

IoT and retail together? Who knew?

As the retail journey becomes increasingly mobile, there is an opportunity for retailers to adopt IoT technology to enhance the shopping experience. The marketing winners of the future will be those who embrace the Internet of Things for efficiencies and innovations we cannot yet see.

Jeff Domansky's curator insight, January 24, 2:22 PM

IoT and retail together? Who knew?

As the retail journey becomes increasingly mobile, there is an opportunity for retailers to adopt IoT technology to enhance the shopping experience. The marketing winners of the future will be those who embrace the Internet of Things for efficiencies and innovations we cannot yet see.

Rescooped by Os Ishmael from Online Marketing Resources
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Lessons learned from the early days of Google

Lessons learned from the early days of Google | Digital Brand Marketing | Scoop.it

Earlier this month I did a talk at the University of North Carolina at Chapel Hill about lessons learned from the early days of Google. The video is now online and watchable, or you can watch it on...


Via Pedro Da Silva
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Rescooped by Os Ishmael from digital marketing strategy
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How to Monetize Your Video Content on Every Screen

How to Monetize Your Video Content on Every Screen | Digital Brand Marketing | Scoop.it
Today, video-content owners have more opportunities to reach viewers than ever, thanks to the popularity of online video viewing, which accounts for one-half of all mobile traffic

Via malek
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malek's curator insight, January 24, 10:49 AM

For content owners looking to capitalize on the rapid growth of online video viewership, hybrid ad-insertion and advanced player-management technology are providing new opportunities.

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Forget WhatsApp: 6 Secure Communication Apps You’ve Probably Never Heard Of

Forget WhatsApp: 6 Secure Communication Apps You’ve Probably Never Heard Of | Digital Brand Marketing | Scoop.it

The Secure Messaging Scorecard scores the different communication apps on seven dimensions:

Are your messages encrypted at all stages of the communication?Is the encryption end-to-end so the messaging company can’t access your communications?Can you verify who you are messaging?If your encryption keys are stolen, are you your previous communications safe?Can the app’s code be independently reviewed?Is the design and implementation of the cryptography documented and available for review?Has the code and implementation been independently audited in the last year?

 


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malek's curator insight, January 20, 5:42 PM

ChatSecure is a free iOS and Android app that “uses well-known open source cryptographic libraries” such as XMPP, OTR, and Tor to ensure your messages remain private.

Rescooped by Os Ishmael from digital marketing strategy
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Customer Experience Matrix: Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix: Customer Data Platforms Revisited: The Future of Marketing Data | Digital Brand Marketing | Scoop.it

► Receive a FREE daily summary of The Marketing Technology Alert ◄


Via iNeoMarketing, Fred Zimny, Edward Chenard, malek
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iNeoMarketing's curator insight, January 19, 6:37 PM

If you need an understanding of not only data management platforms, but the management of data within the marketing realm, then this is THE article to read.

Rescooped by Os Ishmael from digital marketing strategy
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5 Tools To Help You Find Anything In Your Facebook Timeline

5 Tools To Help You Find Anything In Your Facebook Timeline | Digital Brand Marketing | Scoop.it
Where is that post I shared on Facebook?! Sound familiar? You want to show something you posted to someone in person and can't seem to find it anywhere. Or maybe there was something a friend posted, or something you liked or commented on. No matter what it is and why you need to find it, this…

Via malek
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malek's curator insight, January 20, 5:38 PM

QSearch is an app that very quickly pulls any posts on your Timeline pertaining to your search results. You can then filter them by status, photo or link. This displays not only your own posts, but any posts from your friends as well.

Rescooped by Os Ishmael from Strategic Influence Marketing
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The 7-Step System For Data-Driven Influencer Marketing

The 7-Step System For Data-Driven Influencer Marketing | Digital Brand Marketing | Scoop.it
Influencer marketing is a strategy that leverages the existing power of popular bloggers and social media power users to help promote your content for you.

Via Ron Sela
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3 Simple Metrics Help Find Your Site's 80-20 Rule via @Curagami

3 Simple Metrics Help Find Your Site's 80-20 Rule via @Curagami | Digital Brand Marketing | Scoop.it

This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.

Use these three simple metrics to find your long tail:

Rank
% of Total
Running Total


Via Martin (Marty) Smith, malek
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malek's curator insight, January 21, 9:41 AM

A simplified review of the 80-20 rule in sales.  The Running Total is an interesting parameter to be considered.  Need more on "Profitability" fractal from @Martin (Marty) Smith

Martin (Marty) Smith's comment, January 21, 5:51 PM
@malek good idea to write more about how to use the 80-20 "fractal" to gain greater return. Will tackle that next on Curagami. Thanks, Marty
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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How To Tackle Mistakes + Feedback Through Storytelling

How To Tackle Mistakes + Feedback Through Storytelling | Digital Brand Marketing | Scoop.it
Whether it's the sandwich method of criticism, direct criticism, or persuasion methods, there are plenty of strategies you can use to convince someone to change their ways. Tell someone a relatable, convincing story to get them to see the consequences of their actions and change.

Via Karen Dietz
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Karen Dietz's curator insight, January 21, 12:31 PM

This is a very quick article that connects directly with another post I curated today on Similar Stories and their use in sales.


This article by Tori Reid talks about how to talk about mistakes by sharing a Similar Story. The application in this case is to help someone change their behavior. Of course, it could apply to sales situations also. In the field of Folklore we would call these 'cautionary tales'.


Regardless, the point of this piece is how to offer criticism in indirect, yet powerful ways through storytelling. Reid shares 2 reasons why this works.


I wouldn't use this technique 100% of the time, but it is important to have in your storytelling tool box.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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31 Essential Content Marketing Tools - Verve

31 Essential Content Marketing Tools - Verve | Digital Brand Marketing | Scoop.it
The SEO Experts at Verve have compiled a blog post of 31 Essential Content Marketing Tools.

Via Stefano Principato, massimo facchinetti
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Rescooped by Os Ishmael from Online Marketing Resources
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How To Analyse Google Analytics to Set You Up for a Successful Year of Blogging

How To Analyse Google Analytics to Set You Up for a Successful Year of Blogging | Digital Brand Marketing | Scoop.it

Have you started the year off on the right foot? I hope you had a worthwhile end of 2014 and are ...


Via Pedro Da Silva
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Rescooped by Os Ishmael from digital marketing strategy
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10 Ingredients for a Successful Email Marketing Campaign (Infographic)

10 Ingredients for a Successful Email Marketing Campaign (Infographic) | Digital Brand Marketing | Scoop.it
A simple,10-step recipe for a winning email marketing push. Bon appetit.

Via malek
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malek's curator insight, January 18, 3:39 PM

Lucky for you, the folks at Mailify have cooked up a simple, step-by-step recipe for killing it at email marketing,

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Brands Lost Big With Content Marketing in 2014 -- Here's How to Recover This ... - Forbes

Brands Lost Big With Content Marketing in 2014 -- Here's How to Recover This ... - Forbes | Digital Brand Marketing | Scoop.it
The companies that killed it with content this year were smaller, fast-growing businesses while more Fortune 500 brands failed big in 2014. It begs the question: Why do big brands suck at content marketing?

Via Rebecca Downing, massimo facchinetti
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Rescooped by Os Ishmael from Online Marketing Resources
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How To Know What Your Audience Wants Before Investing in Content Creation and Marketing

How To Know What Your Audience Wants Before Investing in Content Creation and Marketing | Digital Brand Marketing | Scoop.it

Nothing sets content marketing up for success quite like a deep knowledge of the people you're hoping will love what you create. In today's Whiteboard Friday, Rand shows you how to acquire that knowledge.


Via Pedro Da Silva
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malek's curator insight, January 24, 6:52 PM

putting the cart before the horse, we always do.

Rescooped by Os Ishmael from UX Design : user experience and design thinking
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A Vision for Our Sass

A Vision for Our Sass | Digital Brand Marketing | Scoop.it

Sass is a powerful tool in helping us wrangle complex stylesheets. Yet it has its headaches—including troublesome nesting of CSS selectors, code duplication, and tight coupling—that result in messy outputted CSS. Universal standards aren’t a viable answer, as the Sass spec continues to quickly change and grow. Felicity Evans holds that the problem isn’t Sass itself, but the way we use it. In this article, she champions a set of tenets that offers guidelines on how to work with Sass and evaluate new features and techniques.


Via yannick grenzinger
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Rescooped by Os Ishmael from Ecom Revolution
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Long Tail Ecommerce: Pin to Win via @Curagami

Long Tail Ecommerce: Pin to Win via @Curagami | Digital Brand Marketing | Scoop.it
Never been more important to know your website's long tail than in ou social / mobile / connected time as Amazon proves and WaNeLo illustrates.

Via Martin (Marty) Smith
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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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How is IoT technology innovating the retail experience?

How is IoT technology innovating the retail experience? | Digital Brand Marketing | Scoop.it

The idea of a connected world where objects can communicate via the internet with each other and with computers and smartphones, does seem to have endless and even overwhelming possibilities.

 

For businesses, IoT technology opens up the potential for smarter process and efficiency, more targeted marketing and better understanding of customers by utilizing data and digital insight. The opportunities are so vast, that for many companies, coming up with a clear strategy for how to implement this new technology is a huge step.

 

In the retail industry, recent research conducted by Forrester found that 96% of retail decision makers are hoping to make the necessary changes to adopt IoT technology in the near future but over half are concerned about integration challenges. And this is a big part of the issue – to really make sure they harness the potential of this new technology, customer focused businesses need to first consider a few key areas....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 23, 8:52 AM

IoT and retail together? Who knew?

As the retail journey becomes increasingly mobile, there is an opportunity for retailers to adopt IoT technology to enhance the shopping experience. The marketing winners of the future will be those who embrace the Internet of Things for efficiencies and innovations we cannot yet see.

Jeff Domansky's curator insight, January 24, 2:22 PM

IoT and retail together? Who knew?

As the retail journey becomes increasingly mobile, there is an opportunity for retailers to adopt IoT technology to enhance the shopping experience. The marketing winners of the future will be those who embrace the Internet of Things for efficiencies and innovations we cannot yet see.

Rescooped by Os Ishmael from digital marketing strategy
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Visual Content Mistakes to Avoid Like The Plague

Visual Content Mistakes to Avoid Like The Plague | Digital Brand Marketing | Scoop.it
As the value of visual content grows and design tools become inexpensive, many marketers churn out mediocre graphics that get ignored. Seven experts share how to avoid mistakes and create successful visual content marketing.

Via malek
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malek's curator insight, January 20, 5:50 PM

“Creating content that’s highly shareable should be your top objective,” 

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The 8 Types of Articles That Will Attract Intelligent Readers

The 8 Types of Articles That Will Attract Intelligent Readers | Digital Brand Marketing | Scoop.it
Looking to attract a smarter audience? Incorporate these types of articles into your content strategy.

Via massimo facchinetti
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7 Key Pieces of Advice about Web Content Strategy from Matt Cutts

7 Key Pieces of Advice about Web Content Strategy from Matt Cutts | Digital Brand Marketing | Scoop.it
In over 500 videos, Google’s Matt Cutts answered the questions businesses asked. TheShortCutts.com abbreviates them all. Want to learn his insight into website content? Start with these seven abbreviated answers and author takeaways.

Via malek
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The Link Between Data, Story and Growing Your Business: How To Maximize Both

The Link Between Data, Story and Growing Your  Business: How To Maximize Both | Digital Brand Marketing | Scoop.it

“We all see the trend that data is getting bigger and bigger, not only in volume, but in the demands and expectations placed upon it. We see very successful companies, such as Amazon and EBay, who h…”


Via Karen Dietz
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Karen Dietz's curator insight, January 21, 11:00 AM

This post  by Jake Dolezal also contains a 1 hour webinar on finding and using the stories embedded in business data to accelerate growth. I didn't have time this morning to listen to the entire podcast, but I really like what's going on here.


First, the webinar features 3 presenters from the world of data who really get the link to stories. This is rare to find because it's usually biz story professionals talking about the connection between data and storytelling.


The post contains a series of questions any business can start asking about its data to get to the stories underneath. I really like them.


Any leader, business owner, entrepreneur, marketer, and nonprofit who wants to really leverage the data we are all swimming in will benefit from this article and podcast.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

Miguel A. de Jesus's curator insight, January 21, 10:12 PM

Excellent viewpoint.


www.coachmiguel.com

Rescooped by Os Ishmael from Modern Marketer
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2015 Worldwide Internet, Mobile and Social Media Trends

2015 Worldwide Internet, Mobile and Social Media Trends | Digital Brand Marketing | Scoop.it
Last year we wrote about We Are Social’s huge report on everything internet, mobile and social and the company is back with an even bigger report on trends than last…

Via The Fish Firm
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Pantelis Chiotellis's curator insight, January 24, 3:57 PM

Follow the link for the report.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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7 Indispensable Website Graders and Content Scores

7 Indispensable Website Graders and Content Scores | Digital Brand Marketing | Scoop.it

You can audit your content in many ways. Do you have a system in place for tracking your content score?


Via Kamal Bennani, massimo facchinetti
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Rescooped by Os Ishmael from Online Marketing Resources
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How to create the right meta description

How to create the right meta description | Digital Brand Marketing | Scoop.it

Meta descriptions: ever wondered how to compose the right one? We will explain how to create that inviting meta description. Find out more!


Via Pedro Da Silva
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Is DevOps Driving the Future of UX Design?

Is DevOps Driving the Future of UX Design? | Digital Brand Marketing | Scoop.it
Alan Cooper, the Father of Visual Basic, had the full attention of the entire class during his “Design Leadership” workshop. In the calm reassuring tone of a wise patriarch he said, “Design is not so much a design issue as a power struggle.” At that moment, everyone began recalling experiences where their design process required…

Via Mario K. Sakata, yannick grenzinger
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Tom Van Looy's curator insight, January 23, 12:57 PM

Yes. But it's definitely design in all it's flavours that should be guiding the outcomes of DevOps and other collaborations.