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The 10 Best Corporate Blogs in the World

The 10 Best Corporate Blogs in the World | Digital Brand Marketing | Scoop.it

My reaction to most company blogs: “Blah, Blah and Double Blah!”

 

I recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world.

 

Amid the coal pile that is the state of corporate blogging today, I did manage to find a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s)....


Via Janice Tomich, Jeff Domansky
Os Ishmael's insight:

Great blogging and business storytelling inspiration...

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Jeff Domansky's curator insight, January 8, 2013 4:06 PM

Great blogging and business storytelling inspiration...

Vicente G. Moreno's curator insight, January 8, 2013 11:01 PM

Great blogging and business storytelling inspiration...

ben bernard's comment, January 9, 2013 11:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Rescooped by Os Ishmael from digital marketing strategy
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Visual Content Is Shaping the Future of Social Media [Infographic]

Visual Content Is Shaping the Future of Social Media [Infographic] | Digital Brand Marketing | Scoop.it
Visual content is exploding on social media, with sites like Pinterest and Vine leading the charge.

Even Twitter, which started as a place to post short and simple messages, now has images for a more visual experience. Indeed, the future of digital media is upon us — and it’s rich with visual content.

According to an infographic from Oracle, there are five tweets per second that include a Vine link. The acquisitions of Tumblr and Vizify point to an increased interest in interactive media and infographics, with Yahoo investing in visual media.


Via Lauren Moss, massimo facchinetti, malek
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Michelle Smith's curator insight, September 19, 1:29 PM

Social media used to be about text that grabbed consumers attention. Now, its all about the visuals and text doesn't matter as much. According to this article our brains process visuals 60,000 times faster than text. Depending on whom you are targeting, visuals may be the best bet. For example, if you are targeting B2C, you should consider using things such as Vine to grab the consumers attention because they are much more responsive to that. If you are targeting B2B, it is best to stick with text-like options such as Linkedin. When marketing, it is important to take into consideration whom your target market is before you put together a marketing plan. You never know, they may want to see more visuals. 

Charlotte Mace de Gastines's curator insight, September 19, 3:34 PM

Global trend : the power of visual content

mcgrawmarketing's curator insight, September 20, 8:09 AM

You know how much I loathe infographics...but this one was easy to read and made sense.  I would suggest that "All social networks should be considered" but unless you have unlimited resources, you might want to test and prioritize and invest where the greatest return is generated.  (Sorry, I work with firms much smaller than Oracle, about $38 billion, so they tend to have fewer resources.)  ;)

Rescooped by Os Ishmael from Marketing Revolution
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Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter

Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter | Digital Brand Marketing | Scoop.it
As semantic technology ramps up, how can marketers take advantage of this new age of content discovery? This deck touches on recent advances in semantic search and five disciplines to focus on for more effective SEO and Content Strategy. Full write-up & presentation notes: http://optimizepri.me/content-strategy-in-the-age-of-semantic-search

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 20, 12:46 AM

GREAT Haiku Deck by Harris (@OptimizePrime). So good its no wonder it has over 50,000 views. What makes it great is how well it understands the "we are all media companies" now riff I laid down in Red Bull Branding Lessons on Curatti (http://curatti.com/red-bulls-branding-lesson-media-companies-now/ ).

The "new seo" and "everyone is a media company" work nicely together. Great and INSIGHTFUL deck by a new trusted SEO source for me.

Rescooped by Os Ishmael from digital marketing strategy
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Three Uses For Google+ That Don't Involve Social Networking - Gizmodo

Three Uses For Google+ That Don't Involve Social Networking - Gizmodo | Digital Brand Marketing | Scoop.it
Three Uses For Google+ That Don't Involve Social Networking Gizmodo Google+ first popped up as Mountain View's answer to Facebook, but as the platform has grown its most useful components have been nothing to do with social networking in the...

Via massimo facchinetti, Mau, malek
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Rescooped by Os Ishmael from Online Marketing Resources
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How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names

How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names | Digital Brand Marketing | Scoop.it

Google is drawing connections between semantic concepts and brand names, and it's affecting SERPs. In today's Whiteboard Friday, Rand explains that process, offering tips on how we can help make sure our own brands are included.


Via Pedro Da Silva
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Reflections on the Evolving State of the Interactive Documentary | Sunny Side

Reflections on the Evolving State of the Interactive Documentary | Sunny Side | Digital Brand Marketing | Scoop.it

"Tom Perlmutter, former Chairman of the National Film Board of Canada, has spearheaded a sweeping digital transformation in NFB film production; with many groundbreaking films and Web documentaries that make use of transmedia techniques. To Perlmutter, the digital landscape is teeming with unimaginable possibilities for Interactive Documentary."

 

"And even though it has been argued that the digital world does as much to divide by tribalizing as it does to connect, my own feeling is that we are actually in a movement to something else.  I think that there is inherent in living with the technology in the ways we do and in the ways that it is evolving  a very important shift in the ways that we know what it is to know.  We are blundering through this transformation, doing it in fits and starts.  But where it is leading us is to some kind of inverse Jungianism.  Not a collective unconscious. But a collective consciousness.

For that very reason the interactive work is becoming the artwork of our age." 


Via Davduf, mirmilla
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mirmilla's curator insight, September 19, 12:43 PM

Must-read (& watch) this great speech from Sunny Lab 2014

Rescooped by Os Ishmael from Strategic Influence Marketing
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3 Outstanding Blogger Outreach Campaigns That Will Inspire You!

3 Outstanding Blogger Outreach Campaigns That Will Inspire You! | Digital Brand Marketing | Scoop.it
Bloggers today are as influential as journalists. Considered genuine and trustworthy, some are significant opinion leaders within their field with a lot of influence. With hundreds of millions of a...

Via Ron Sela
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Are Keywords Still Relevant, and How to Use the Right Ones

Are Keywords Still Relevant, and How to Use the Right Ones | Digital Brand Marketing | Scoop.it

Editor's note: this post is brought to you by Kristi Hines, a freelance writer, professional blogger, and social media enthusiast.


Via Pedro Da Silva, massimo facchinetti
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Marco Favero's curator insight, September 19, 5:23 PM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Online Marketing Resources
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Predicting the future of Google

By looking at the companies that Google is buying, and the hires it's making, I look at a possible future for Google and how that will change the way we search…


Via Pedro Da Silva
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Infographic: Social media then and now

Infographic: Social media then and now | Digital Brand Marketing | Scoop.it
Do you remember when Polaroids were the best way to quickly share photos, or when you tacked reminders to a bulletin board, not Pinterest?

Via The Fish Firm, Os Ishmael, malek
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Rescooped by Os Ishmael from digital marketing strategy
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Three Uses For Google+ That Don't Involve Social Networking - Gizmodo

Three Uses For Google+ That Don't Involve Social Networking - Gizmodo | Digital Brand Marketing | Scoop.it
Three Uses For Google+ That Don't Involve Social Networking Gizmodo Google+ first popped up as Mountain View's answer to Facebook, but as the platform has grown its most useful components have been nothing to do with social networking in the...

Via massimo facchinetti, Mau, malek
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Rescooped by Os Ishmael from Online Marketing Resources
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404 Link Reclamation Using Google Webmaster Tools

404 Link Reclamation Using Google Webmaster Tools | Digital Brand Marketing | Scoop.it

In this week's Tutorial Tuesday we walk you step by step through link reclamation with Google Webmaster Tools.


Via Pedro Da Silva
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Rescooped by Os Ishmael from Digital Love
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How 3 Diehard Fans Convinced Coca-Cola To Bring Back Surge Soda

How 3 Diehard Fans Convinced Coca-Cola To Bring Back Surge Soda | Digital Brand Marketing | Scoop.it
Coke revived the defunct citrus drink largely due to the efforts of three hardcore Surge fans.

Via Gael
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Rescooped by Os Ishmael from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
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After 2-Year-Old Emails Detailing Impropriety Surface, Los Angeles School Board Votes To Limit Retention To One Year | Tim Cushing | Techdirt.com

After 2-Year-Old Emails Detailing Impropriety Surface, Los Angeles School Board Votes To Limit Retention To One Year | Tim Cushing | Techdirt.com | Digital Brand Marketing | Scoop.it

In a set of strange coincidences not unlike those surrounding the IRS/Lois Lerner email disappearance, the Los Angeles Unified school board has decided it will only retain internal emails for one year going forward.

 

The Los Angeles Unified school board voted Tuesday to buy a Microsoft email archiving service programmed to automatically destroy staff emails after one year.


Why only one year? According to the Chief Information Officer of the school district, the one year limit is mandated by district policy -- which is handy, but likely not the real reason. (Keeping all those bytes is considered "too expensive.") After all, if this policy was already in force, why the vote on retention limits?

More likely, this decision was prompted by recent events -- namely the publication of emails morethan a year old.

 

The decision comes less than three weeks after KPCC published two-year-old internal emails that raised questions about whether Superintendent John Deasy's meetings and discussions with Apple and textbook publisher Pearson influenced the school district's historic $500 million technology contract.


A half-billion that ultimately went nowhere. Deasy allegedly cozied up to the companies before the district awarded them the tech contract, holding personal meetings with both a year before the plan went up for public bidding. The superintendent claimed he did nothing wrong ("discussed a pilot program that went nowhere") but nevertheless cancelled the program three day after KPCC's story went live.

What was implemented never worked properly, making this $500 million (which ultimately turned out to be $1.3 billion) project a complete washout.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Rescooped by Os Ishmael from Business in a Social Media World
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Optimize your social media profiles in a few steps with this infographic

Optimize your social media profiles in a few steps with this infographic | Digital Brand Marketing | Scoop.it
Yesterday, I published an article containing a list of easy tips to help you improve your Twitter profile. Well, guess what I found today? An infographic on profile optimization for Facebook, Twitt...

Via Cendrine Marrouat - www.socialmediaslant.com
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Marco Favero's curator insight, September 20, 5:45 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from digital marketing strategy
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5 Ways To Make The Most Of Your List Posts

5 Ways To Make The Most Of Your List Posts | Digital Brand Marketing | Scoop.it
You need snackable content. You've heard this buzz word used over and over. To put it simply,  it's “bite-sized” information that your audience can grasp immediately. The epitome of snackability are list posts, and RebelMouse is the perfect platform to create them.  With a simple-to-use publishing t...

Via malek
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malek's curator insight, September 20, 1:33 PM

When a picture is worth 1000 words, what about GIF?

Rescooped by Os Ishmael from Online Marketing Resources
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How To Enhance Your Creativity Through Analytics

How To Enhance Your Creativity Through Analytics | Digital Brand Marketing | Scoop.it

Think data analysis and creativity are mutually exclusive? Contributor Brian Massey explains how the two can and should work together.


Via Pedro Da Silva
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Content Marketing Insourcing: Tips For Turning Internal Resources Into Content ... - Business 2 Community

Content Marketing Insourcing: Tips For Turning Internal Resources Into Content ... - Business 2 Community | Digital Brand Marketing | Scoop.it
Business 2 Community
Content Marketing Insourcing: Tips For Turning Internal Resources Into Content ...

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Rescooped by Os Ishmael from Strategic Influence Marketing
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How to Use Social Psychology to Improve Your Marketing

How to Use Social Psychology to Improve Your Marketing | Digital Brand Marketing | Scoop.it
Are you planning a social media campaign? Do you wonder why some marketing campaigns are more successful than others? The recent ALS Ice Bucket Challenge went viral because they used powerful psychological concepts to influence participation.

Via Ron Sela
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Rescooped by Os Ishmael from Strategic Influence Marketing
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The Truth About Successful Influencer Outreach Strategies

The Truth About Successful Influencer Outreach Strategies | Digital Brand Marketing | Scoop.it
How to Build a Community Around Your Brand

An influencer outreach strategy is typically a large part of any marketing plan, and for good reason....

Via Ron Sela
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38 Tips on Social Media Etiquette for Business #infographic

38 Tips on Social Media Etiquette for Business #infographic | Digital Brand Marketing | Scoop.it
The problem with common sense is that it isn’t very common.
When you add the global reach of social media the reality is that bad manners, poor behaviour and forgotten etiquette become amplified.

Via Brian Yanish - MarketingHits.com, malek
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Visualistan: The Power of Visual Content #infographic

Visualistan: The Power of Visual Content #infographic | Digital Brand Marketing | Scoop.it
Creatives are often taught, “show don’t tell.” However, the process of engaging audiences is about more than just pairing a beautiful image with a few witty words. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. Thanks to the epic success of Pinterest and Instagram, the visual web has become a powerful and necessary tool for content marketers.

Via Stefano Principato, massimo facchinetti, malek
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5 Ways Social Media Is Changing Your Brain | IFLScience

5 Ways Social Media Is Changing Your Brain | IFLScience | Digital Brand Marketing | Scoop.it
The persistence of social media is certainly changing how things are done. In a matter of minutes, you can wish an old friend happy birthday on Facebook, find a recipe for dinner on Pinterest, watch a how-to project on YouTube, and get up to the minute updates on events from Twitter. But social media isn’t just changing how we act; it’s actually changing our brains as well.

Via Susan Bainbridge, Nevermore Sithole, Jocelyn Stoller, malek
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Pamela Perry King's curator insight, September 18, 1:22 PM

Amazing Science!

RA LV AD's curator insight, September 18, 7:19 PM

agregar su visión ...

Ching Rem's curator insight, September 19, 4:25 AM

brain change

 

Rescooped by Os Ishmael from Digital Content Marketing
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Why brands are letting consumers power their advertising - iMediaConnection.com

Why brands are letting consumers power their advertising - iMediaConnection.com | Digital Brand Marketing | Scoop.it

Via brandinmind
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Why the Humble Quiz is a Brilliant Content Marketing Tactic

Why the Humble Quiz is a Brilliant Content Marketing Tactic | Digital Brand Marketing | Scoop.it

You will be surprised at the impact the humble quiz has as a content marketing tactic. Here are 7 principles for creating a winning quiz that can go viral.


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UX Maturity Model: From Usable to Delightful

UX Maturity Model: From Usable to Delightful | Digital Brand Marketing | Scoop.it
User Experience Magazine - The Magazine of the User Experience Professionals Association

Via Mario K. Sakata, juandoming, ThePinkSalmon, massimo facchinetti
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