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The 10 Best Corporate Blogs in the World

The 10 Best Corporate Blogs in the World | Digital Brand Marketing | Scoop.it

My reaction to most company blogs: “Blah, Blah and Double Blah!”

 

I recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world.

 

Amid the coal pile that is the state of corporate blogging today, I did manage to find a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s)....


Via Janice Tomich, Jeff Domansky
Os Ishmael's insight:

Great blogging and business storytelling inspiration...

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Jeff Domansky's curator insight, January 8, 2013 1:06 PM

Great blogging and business storytelling inspiration...

Vicente G. Moreno's curator insight, January 8, 2013 8:01 PM

Great blogging and business storytelling inspiration...

ben bernard's comment, January 9, 2013 8:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Using Aikido Selling To Close Self-Educating Buyers - Business 2 Community

Using Aikido Selling To Close Self-Educating Buyers - Business 2 Community | Digital Brand Marketing | Scoop.it
Using Aikido Selling To Close Self-Educating Buyers
Business 2 Community
The reason your sales prospects love all the free, helpful content marketing you create is because they end using it against you.
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How Are Search Marketers Using Twitter in 2014?

How Are Search Marketers Using Twitter in 2014? | Digital Brand Marketing | Scoop.it

For anyone looking to understand or reach professional search engine marketers (SEMs) online, Leadtail’s latest report, Social Media Insights: How Search Marketers Engage on Twitter provides a wealth of valuable information. Based on data collected from over 500 North American search marketers, the report gives us insight into what and whom SEMs are tweeting about. The report includes data about:

 

Popular hashtags used by SEMsWhich apps and platforms drive Twitter sharing among SEMsPopular sources of shared contentMost retweeted and mentioned publishers and individuals

 


Via Brian Yanish - MarketingHits.com, massimo facchinetti, malek
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malek's curator insight, July 31, 8:48 AM

insight into the daily conversations of search engine marketers.

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Stacy Peralta's 6 Principles for Capturing Humanity in Commercials

Stacy Peralta's 6 Principles for Capturing Humanity in Commercials | Digital Brand Marketing | Scoop.it
People often question why documentary filmmakers direct commercials. What's the motivation? Ask just about any documentary filmmaker worth his or her salt, they'll tell you. It's the opportunity to capture humanity in short form.
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11 Steps to Building Your Content Marketing Machine

11 Steps to Building Your Content Marketing Machine | Digital Brand Marketing | Scoop.it
In organizations, processes are setup to produce consistent, repeated, and predictable results with minimal friction. Th...

Via Stefano Principato, malek
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PIP-UK's curator insight, July 30, 2:10 AM

Kissmetrics are good company this is worth a look we'll be checking up on this later 

Sébastien Carensac's curator insight, July 31, 3:02 AM

add your insight...


Rescooped by Os Ishmael from Modern Marketer
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Social media strategies for e-commerce

Social media strategies for e-commerce | Digital Brand Marketing | Scoop.it
Online presence isn't enough to make your business profitable in the internet. You need to make its presence noted using social networks, but there are a few

Via The Fish Firm
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These Products Show Why Google Will One Day Become Our Supreme Overlords.

These Products Show Why Google Will One Day Become Our Supreme Overlords. | Digital Brand Marketing | Scoop.it
It's both nerdy... AND terrifying!

Google is probably one of the most powerful companies that currently exists. Luckily, they seem to use most of their data-collecting powers for good 


Via malek
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malek's curator insight, July 29, 4:03 AM

Not only does Google know everything about you already, but with these almost-evil investments? 

A new Dr Evil in the making.

Rescooped by Os Ishmael from Website Optimization & Social Media Marketing
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Google+ No Longer Requires You to Use Your Real Name

Google+ No Longer Requires You to Use Your Real Name | Digital Brand Marketing | Scoop.it

Google+ is dropping its longstanding real name policy, which will allow users to more easily set up profiles under a pseudonym. We think this change could lead to more activity on Google+, which might mean more opportunities for businesses using the social network. Learn more in our latest blog post!


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10 Reasons to Combine Search and Social (Infographic)

10 Reasons to Combine Search and Social (Infographic) | Digital Brand Marketing | Scoop.it

The integration of social media signals to search algorithms is changing how search engines are performing. Studies show at least 58% of consumers go to search engines to search for something online, while 40% would then seek further decision-making help through their friends or colleagues at social media.

 

All-in-all, about 48% of consumers are using some forms of combining social media with search to help them in their purchasing decisions.

 

Infographic at: www.business2community.com/infographics/10-reasons-combine-search-social-infographic-0959819#!bp9xYI


Via Antonino Militello, Robin Martin
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Michael N. Francis's curator insight, July 30, 8:32 AM

From a branding (top of mind) point of view the more the client/customer sees the messaging the more they are likely remember and engage with it.

 Michael N. Francis

 

I Create Perceptions That Increase Your Profits !

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Creative Review - Sagmeister and the 'bullshit' around storytelling

Creative Review - Sagmeister and the 'bullshit' around storytelling | Digital Brand Marketing | Scoop.it
Of course storytelling exists beyond those narrow confines, it always has.

Via Neil Gains
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Creating an Affordable Mobile Marketing Presence

Creating an Affordable Mobile Marketing Presence | Digital Brand Marketing | Scoop.it

Developing customized retail apps to deliver mobile promotions and generate customer data or retooling existing systems to accommodate backend solutions like Apple Passbook or Google Wallet may be out of reach for many small and mid-sized businesses, but there are some no- and low-cost channels and tools available that can make mobile marketing feasible for almost any business.

 

A key point is that SMBs must stick to expectations and execution that align with where the industry is today, says Inman Breaux, COO of Airpush, a provider of data-driven mobile advertising solutions....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 28, 6:17 AM

Good starting point and tips for mobile marketing for local businesses.

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How Do I Successfully Run SEO Tests On My Website?

How Do I Successfully Run SEO Tests On My Website? | Digital Brand Marketing | Scoop.it

In today's Whiteboard Friday, Rand describes three aspects of experiments we should all keep in mind to ensure valid results. He goes on to offer up several ideas for tests you can begin today!


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Study: Social Media May Be Just As Addicting As Other Vices, Drugs and Alcohol - CBS Local

Study: Social Media May Be Just As Addicting As Other Vices, Drugs and Alcohol - CBS Local | Digital Brand Marketing | Scoop.it
CBS Local
Study: Social Media May Be Just As Addicting As Other Vices, Drugs and Alcohol
CBS Local
The study shows that disclosing information about yourself via social media can trigger the same sensations as eating or drinking.
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The Science of Storytelling

The Science of Storytelling | Digital Brand Marketing | Scoop.it

Many studies show us that our brains prefer storytelling to facts.When we read facts, only the language parts of our brains work to understand the meaning. When we read a story, the language parts of our brains and any other part of the brain that we would use if we were actually experiencing what we’re reading, light up.This means that it’s easier for us to remember stories than facts. Our brains can't make major distinctions between a story we’re reading about and something we are actually doing....


Via Jeff Domansky
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LocalMark's curator insight, July 28, 8:02 AM

Every brand tells a story.

 

According to this study, our brains like stories more than facts. 

 

So give the people what they want: a good story. 

Carol Sherriff's curator insight, July 28, 8:48 AM

Intriguing information about how storytelling affects the brain and makes it easier to remember things and make distinctions between the story and our experience.

M. W. Catlin's curator insight, July 29, 7:09 AM

I've been talking about these ideas in my workshops for quite a while now.  We are hardwired for story.  It's one, if not a significant reason for our "success" as a species.  It's also one of the incredible frustrations of our times.   That science and facts yield the field to the fiction of prevarication and conspiracy is a tragedy.  

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4 Tips to Increase Site Speed and SEO Rankings - Business 2 Community

4 Tips to Increase Site Speed and SEO Rankings - Business 2 Community | Digital Brand Marketing | Scoop.it
Business 2 Community
4 Tips to Increase Site Speed and SEO Rankings
Business 2 Community
In order to get ahead of the competition when it comes to search engine optimization, businesses need to sweat the small stuff.
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6 Steps: How Leaders Can Tell a Great Story

6 Steps: How Leaders Can Tell a Great Story | Digital Brand Marketing | Scoop.it
It’s a skill every leader needs to master.

 

"We tell stories to our coworkers and peers all the time — to persuade someone to support our project, to explain to an employee how he might improve, or to inspire a team that is facing challenges. It’s an essential skill, but what makes a compelling story in a business context? And how can you improve your ability to tell stories that persuade?"


Via Gregg Morris, Karen Dietz
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Karen Dietz's curator insight, July 31, 11:57 AM

What a great article with real practical advice!  All the steps are here for any leader to follow to become a better storyteller.


And I really like the 2 case studies shared. Not only are they written as as stories (an uncommon experience), they are terrific examples of 2 ways stories have been used by leaders and the results that occurred. 


Many thanks to fellow curator @Gregg Morris for finding and sharing this piece.

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6 Ways to Alienate The Modern Connected Buyer #SocialSellingz | Kathi Kruse

6 Ways to Alienate The Modern Connected Buyer #SocialSellingz | Kathi Kruse | Digital Brand Marketing | Scoop.it

Social Selling allows you to be the first to provide value. Being first gives you leverage ahead of the sale, increases your chance to participate and eventually close the sale.

 

Why is Social Selling so important?

1. It drives revenue.

2. You don’t really have a choice....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 29, 11:42 PM

Today's connected buyers are looking for businesses like them. Social Selling techniques bridge the gap and drive revenue.

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Google’s 200 Ranking Factors | The Complete List

Google’s 200 Ranking Factors | The Complete List | Digital Brand Marketing | Scoop.it

Google uses about 200 ranking factors in their algorithm...But what the heck are they? Well today you're in for a treat because I've put together a complete list. 


Via Neil Ferree, malek
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Neil Ferree's curator insight, July 30, 9:42 AM

203 Ranking Factors Google uses to Rank a Website. Each ranking factor in Brian Dean list is defined so even a non-SEO can use these ranking factors so your website will rank better in the SERP's.


You still need to manage your social media presence so you can get your marketing message found, read and shared on the social web.

malek's curator insight, July 30, 12:53 PM

One of the best article to read about G ranking.

Disclaimer: Not official!!

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A Guide to Making Your Social Media Smell Better

A Guide to Making Your Social Media Smell Better | Digital Brand Marketing | Scoop.it

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malek's comment, July 31, 3:41 AM
digital antiperspirant? time to consider
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8 Powerful Influencer Research Tools That Get Results | Adam Connell

8 Powerful Influencer Research Tools That Get Results | Adam Connell | Digital Brand Marketing | Scoop.it

Want to find key influencers in specific topic areas? You need the right tools to save you time. Find the top influencer research tools here.

 

But first you need to know who these influencers are.

 

You could hop from social network to social network, doing manual research. Or you could take the easy option and use a tool that is designed to do influencer research and get the insights that you need to leverage the power of influence.

 

In this post I’ve put together 8 of the best, with a range of different features and a lot of them are affordable or can be used for free....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 29, 9:19 AM

Excellent starting point for those new to influencer relations and those wanting a refresher.

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9 Informative Infographics To Guide Your Visual Content Marketing | Buffer

9 Informative Infographics To Guide Your Visual Content Marketing | Buffer | Digital Brand Marketing | Scoop.it

9 informative infographics to help guide your visual content marketing, explaining why we love images and videos in the content we read, share, and enjoy.


Via Jeff Domansky
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Jeff Domansky's curator insight, July 29, 11:33 AM

Great visual tips and reference.

A. Brian Dengler's curator insight, July 30, 8:00 AM

This is a great post. It even provides a "cheatsheet" -- that is, a template -- for preparing an infographic.

Diego A. Peris San Martín's curator insight, July 30, 9:01 AM

Excellent

 

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10 Rising Social Networks You Should Explore

10 Rising Social Networks You Should Explore | Digital Brand Marketing | Scoop.it

 

 


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The Digital Rocking Chair's curator insight, July 28, 9:28 PM


Kyli Singh:  "With the explosion of startups, there are plenty of new social networks popping up. Here are 10 up-and-coming social networks worth exploring."

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How to Optimize Your Blog for Content Distribution | Digital Info World

How to Optimize Your Blog for Content Distribution | Digital Info World | Digital Brand Marketing | Scoop.it

Your blog is your most important owned property on the internet. If you want your content to make an impact, follow these best practices to make sure it's optimized for maximum results.According to a BrightEdge Technologies study, blogs with social media sharing buttons generate 7X more mentions than those don't.

 

So make sure you place social sharing button prominently at the beginning of each blog post. Include counters on these buttons to encourage other to share (and help track your social proof). Feature platforms that are most relevant to your audience.

 

Similarly. including images increases shareability and engagement up to 64 percent (according to OKDork/BuzzSumo). So add beautiful visual content in your posts.

 

Take a look at this infographic from  onboardly  that proposes 5 tips on how to optimize your blog or website for content distribution....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 28, 6:58 AM

Blogging basics to help you get better results and increase sharing of your blog posts.

Jeff Domansky's curator insight, July 28, 7:04 AM

Blogging basics for better results in your blog posting

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The Basics of Drip Campaigns [INFOGRAPHIC] - Pardot

The Basics of Drip Campaigns [INFOGRAPHIC] - Pardot | Digital Brand Marketing | Scoop.it
Wouldn’t it be nice to have the tedious process of nurturing leads to a sales-ready state automated for you? Your emails to leads would always be relevant, your sales pipeline would have fewer leaks, and you would have more time to focus on projects that matter. Sounds pretty good right? Well drip marketing campaigns do all of that and more for marketing and sales teams everyday.
Drip campaigns are automated processes that send a set of messages or content to sales leads at the right moment to move them through the sales cycle.  Drip campaigns allow you to consistently “touch” leads with [...]

Via Massimo Sciuchetti, massimo facchinetti
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10 Questions to Supercharge a New SEO Process

10 Questions to Supercharge a New SEO Process | Digital Brand Marketing | Scoop.it

Starting a new SEO process with a new client or site, especially in an industry that you have no experience or a new country or language market means that you will likely need more time to research


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Five Shocking Facts That Will Change Your Entire Approach to Social Media

Five Shocking Facts That Will Change Your Entire Approach to Social Media | Digital Brand Marketing | Scoop.it
How much of our social media behavior is founded upon fact? I decided to dig into the data and do some research.
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