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The 10 Best Corporate Blogs in the World

The 10 Best Corporate Blogs in the World | Digital Brand Marketing | Scoop.it

My reaction to most company blogs: “Blah, Blah and Double Blah!”

 

I recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world.

 

Amid the coal pile that is the state of corporate blogging today, I did manage to find a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s)....


Via Janice Tomich, Jeff Domansky
Os Ishmael's insight:

Great blogging and business storytelling inspiration...

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Jeff Domansky's curator insight, January 8, 2013 4:06 PM

Great blogging and business storytelling inspiration...

Vicente G. Moreno's curator insight, January 8, 2013 11:01 PM

Great blogging and business storytelling inspiration...

ben bernard's comment, January 9, 2013 11:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)

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Rescooped by Os Ishmael from Blogging, Social Media & Tools
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7 Marketing Trends You Should Not Ignore - Jeffbullas's Blog

7 Marketing Trends You Should Not Ignore - Jeffbullas's Blog | Digital Brand Marketing | Scoop.it
Marketing has been democratised. We now have marketing tools within everyone's reach but there are some marketing trends to be aware of to be effective

Via Joan Stewart
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Joan Stewart's curator insight, October 23, 9:14 AM

Jeff Bullas Must read on 7 Marketing Trends

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Trends that will Dominate Website Designing in 2015 | Designbeep

Trends that will Dominate Website Designing in 2015 | Designbeep | Digital Brand Marketing | Scoop.it

Web design, like the other fields of online marketing, has also experienced several transformations during 2014. Some of the older ideas worked, so did not. Some new ideas are expected to emerge with time. Several new web design trends are expected to emerge in 2015.

 

So, the year is expected to be an interesting one from the web design front when an amalgamation of old and new is likely to take place. Here’s a quick look at the trends that are predicted to rule the web design world in 2015....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, October 23, 11:19 AM

Creative trends to take note.

dave@zudepr's curator insight, Today, 6:06 AM

The ever-changing world of web design.

aderito bie's curator insight, Today, 12:08 PM

adicionar a sua visão ...

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Why Content Marketing Will Never Go Out of Style

Why Content Marketing Will Never Go Out of Style | Digital Brand Marketing | Scoop.it
Marketing has progressed a lot in the past decade: from TV, radio, newspaper, and billboard advertising to SEOs, pop-up ads, and banner ads. The public has moved on from traditional advertising. We can skip over commercials with DVR or avoid them entirely with online shows. Radio commercials can now be bypassed with an iPod or satellite radio. Programs like AdBlocker negate pop-ups, and newspaper readership is slowly declining every year.

So how do you market today, when everyone can easily choose to ignore you?

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Bart van Maanen's curator insight, Today, 7:58 AM

Content marketing, of liever media marketing, zal nooit uit de gratie raken, omdat mensen behoefte hebben aan waardevolle informatie en boeiende verhalen.

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Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014

Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014 | Digital Brand Marketing | Scoop.it
Learn about some of the coolest apps of 2014.

Via malek
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malek's curator insight, October 22, 8:27 AM

Plan your flight or assess emergency options.

Rescooped by Os Ishmael from Just Story It Biz Storytelling
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How GE Wins Big With B2B Corporate Storytelling

How GE Wins Big With B2B Corporate Storytelling | Digital Brand Marketing | Scoop.it
“Behind every person, behind every company, behind everything, is a story of how it got there – and the most relevant stories connect on a personal level.” Beth Comstock, CMO of GE. The above c…

Via Karen Dietz
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Karen Dietz's curator insight, October 22, 4:13 PM

Article Link: http://bit.ly/1yZ5TQW 


Ahhhhh -- here's an article that is music to my ears!


It's all about how GE is working with the principles of storytelling to provide buyers more than just information about product specifications. GE is deliberately working with stories to create the human connection with each other that we all desire.


How do they do that? This article explains a lot about their approach. Like spending lots of time on listening first. Yeah!! That is a foundational skill for storytelling and a key commitment for GE.


There are 4 other story principles GE follows. I love "learn imagination". Another thing I like about this article is that there is not a distinction made between corporate storytelling and brand storytelling -- they are viewed as one and the same here, not discrete activities. Thank heavens.


Read more about how GE approaches its storytelling. You too can use the same principles with the same great results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Clayton Bye's curator insight, October 23, 10:10 AM

More and more businesses are hiring writers to create stories about their products or to create stories for their customers, whether that be for a product or for a company blog or web page..

Rescooped by Os Ishmael from digital marketing strategy
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SEO Study: New gTLD Domains DO Boost SEO Rankings

SEO Study: New gTLD Domains DO Boost SEO Rankings | Digital Brand Marketing | Scoop.it

A SEO study looking into the search impact of new gTLDS vs .COM and other TLD domain extensions. The new gTLDs DO effect search engine rankings, presenting opportunities for new and existing business to benefit.


Via malek
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malek's curator insight, October 22, 5:22 PM

The Internet changes everything, and everything on the internet keeps changing.

 1,000+ new gTLDs (generic Top Level Domains) is the biggest shake-up since the internet began.

Dot place, dot trend, dot industry, dot meme – dot allsorts. They’re up for grabs.

This is the beginning of a new digital landscape. Offering your brand the opportunity to grow its digital footprint and to build a domain portfolio that works for you.

Rescooped by Os Ishmael from Online Marketing Resources
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How I Increased Conversion Rates By 250% By Talking To My Customers

How I Increased Conversion Rates By 250% By Talking To My Customers | Digital Brand Marketing | Scoop.it

Via Pedro Da Silva
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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Corporate Storytelling: Want Results? Be Story Brave

Corporate Storytelling: Want Results? Be Story Brave | Digital Brand Marketing | Scoop.it
Corporate Storytelling: Coming To Your Emotional Rescue - 10/03/2014

Via Karen Dietz
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Karen Dietz's curator insight, October 21, 11:21 AM

Article Link: http://bit.ly/1s3010r 


Here's a quick post with a very important message: most corporate storytelling is lackluster because companies and leaders want to play it safe. They want rosy stories that don't rock the boat. 


But that's the antithesis of great storytelling -- and it won't get you the ROI you seek. As the amazing performance storyteller Elizabeth Ellis says, the best storytelling is about "comforting the afflicted and afflicting the comforted".


Effective business storytelling takes courage, and this article gives us a good dose. As Lou Hoffman, CEO of the PR firm The Hoffman Agency says, "Be story brave. Story is worth fighting for."


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Modern Marketer
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12 Essential Elements of a Social Media Marketing Strategy

12 Essential Elements of a Social Media Marketing Strategy | Digital Brand Marketing | Scoop.it
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.

Via The Fish Firm
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Rescooped by Os Ishmael from The Content Marketing Hat
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Getting the Most Out of Twitter... Niche-Twittering

Getting the Most Out of Twitter... Niche-Twittering | Digital Brand Marketing | Scoop.it
Niche-Twittering is a winning approach. You can drive traffic to your site, get good inbound links going, and find potential monetization opportunities.

Via Mike Allton
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Rescooped by Os Ishmael from digital marketing strategy
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e15 Interesting Infographics Web Designers Will Enjoy

e15 Interesting Infographics Web Designers Will Enjoy | Digital Brand Marketing | Scoop.it

The bold visual design of Infographics makes it easy to digest facts and figures about a given subject. There’s some great infographics based on interesting topics related to web design, from articles explaining the benefits of responsive design to interesting statistics about the industry. Today I showcase 15 interesting Infographics that every web designer will enjoy. Give your scrolling finger some exercise as you browse through this lengthy post!...


Via Jeff Domansky, malek
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Jeff Domansky's curator insight, October 21, 3:55 AM

Very creative! Recommended viewing. 9/10

Paul Leslie's curator insight, October 21, 4:17 AM

Some great ideas for our year 4 students on how to represent their data.

kmmk's curator insight, October 23, 6:24 AM
Great visuals with nice Stats :-)
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How Merrill Lynch Uses Content Mapping to Reach Affluent Americans

How Merrill Lynch Uses Content Mapping to Reach Affluent Americans | Digital Brand Marketing | Scoop.it
Bank of America Merrill Lynch is in the relationship business – understanding and responding to their customers and prospects’ financial needs and concerns. Learn how its marketers boost their busi...

Via massimo facchinetti
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Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business

Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business | Digital Brand Marketing | Scoop.it
Learn why 10 founders from the Young Entrepreneur Council (YEC) say they aren’t yet ready to leave Facebook behind for their businesses.

Via malek
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malek's curator insight, October 19, 8:43 PM
  • Facebook ad click-through rates doubled during 2013 from 0.18% in Q1 to 0.36% in Q4.
  • The global overall average mobile Facebook ad click-through rate is 1.44%.
  • Non-profit companies tracked the highest CTR in Q4 of 2013, with a 1.77% CTR.
Rescooped by Os Ishmael from digital marketing strategy
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More than Keywords: 7 Concepts of Advanced On-Page SEO

More than Keywords: 7 Concepts of Advanced On-Page SEO | Digital Brand Marketing | Scoop.it

Most on-page SEO tools still rely on keyword placement to grade pages, and while it remains a good place to start, research shows its influence has fallen. 

 

While it's important to ensure your page at a bare minimum contains the keywords you want to rank for, it is unlikely that keyword placement by itself will have much of an influence on your page's ranking potential.

 Read More: http://moz.com/blog/7-advanced-seo-concepts


Via Antonino Militello, Khaled El Ahmad, malek
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Rescooped by Os Ishmael from Business in a Social Media World
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Marty Smith: The New E-commerce Must Tell Stories - Paper.li

Marty Smith: The New E-commerce Must Tell Stories - Paper.li | Digital Brand Marketing | Scoop.it

Do you know @Martin (Marty) Smith? If not, time to get acquainted with this remarkable curator and all-around awesome guy.

 

We had him on the Paper.li blog two years ago, and his article on social media marketing safety really impressed us. So, we decided to invite him over again. 

 

This time he shares his journey and thoughts on entrepreneurship, e-commerce, social media and how his battle against cancer has shaped his thinking.


Read the article at http://blog.paper.li/2014/10/23/marty-smith-new-e-commerce-must-tell-stories/


------------------------


Cendrine Marrouat


Via Cendrine Marrouat - www.socialmediaslant.com
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Rescooped by Os Ishmael from Online Marketing Resources
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Hacking AdWords: How To Win at PPC the Weird Way

How AdWords Really Works Winning at AdWords the Weird Way Tips for Writing Killer Ads Tips for Writing Crazy Offers Hacking the Google Display Network Key Tren…


Via Pedro Da Silva
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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Stories: Why Doctors Need Them

Stories: Why Doctors Need Them | Digital Brand Marketing | Scoop.it
In an era of systematic clinical research, medicine still requires the vignette.

Via Karen Dietz
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Karen Dietz's curator insight, October 22, 3:51 PM

Here is an article about stories from a completely different field -- psychiatry -- with some key insights about storytelling for us all.


These insights are not about how to use stories in therapy (narrative therapy), nor are they about the psychological inner workings of storytelling that make people buy stuff.


Instead, this article by Peter Kramer, a clinical professor of psychiatry at Brown University, points out the value of stories and vignettes as an important counterbalance to the prevailing "narrow, demanding version of evidence-based medicine". He also discusses how far stories should inform medical practice.


Kramer goes on to list the number of reasons why doctors of all types need storytelling in medicine.


The reason I was particularly struck by is that stories can set a research agenda. Whoa -- that's new. He then goes on to give a perfect example of how this can, and has, happened.


Another reason to embrace stories is the risk of moving toward a monoculture of treatment based on narrow data. As Kramer says at the end of the article, "We need storytelling, to set us in the clinical moment, remind us of the variety of human experience and enrich our judgment."  Well said.


What are the implications for businesses? Well, we need stories to counterbalance big data, to help discover and set new research agendas with customers and competitors, and the like.


Go read the article for the other reasons why medicine needs storytelling because each point applies to the business world too.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Jeremy Pollard's curator insight, October 23, 4:52 PM
I love the simple, direct power of a story. Stories 'click' open circuits in our brain that help us hear, and think differently.
Rescooped by Os Ishmael from digital marketing strategy
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The Staggering Cost of Content Marketing (Infographic)

The Staggering Cost of Content Marketing (Infographic) | Digital Brand Marketing | Scoop.it
How much money do you have to put into a serious content marketing campaign on Facebook? Here's one estimation.

Via Neil Ferree, malek
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Neil Ferree's curator insight, October 22, 5:18 PM

Content Marketing for Big Brands and Solopreneurs can be an expensive marketing proposition.


Curating Content for small businesses has its advantages

malek's curator insight, October 22, 5:34 PM

Many businesses are just now “getting it” about Content marketing.

Now that you know why prices have exploded over the past few years, enjoy this detailed infographic figures.

P.S. Ignore @Neil Ferree's Snip.ly link at your peril

Randy Hilarski's curator insight, October 23, 9:51 AM

We have already begun a substantial increase in Twitter Promoted Tweets. Our clients have also committed more funds to real time bidding coupled with Big Data targeting.

Rescooped by Os Ishmael from Online Marketing Resources
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Content Marketing Campaign Strategy for Any Business

Content Marketing Campaign Strategy for Any Business | Digital Brand Marketing | Scoop.it

A content marketing campaign process which we heavily customize for each inbound marketing client based on their needs, audience, budget and other factors.


Via Pedro Da Silva
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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Bedtime Stories, Innovation and Leadership Success--Critical Connections

Bedtime Stories, Innovation and Leadership Success--Critical Connections | Digital Brand Marketing | Scoop.it
One night, as I begin to read a bedtime story to my six year old daughter, she stops me and says –“Dad, why don’t you tell me a story instead of reading it?” I set the book aside and my mind is

Via Karen Dietz
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Karen Dietz's curator insight, October 21, 10:57 AM

Article Link: http://linkd.in/1oqcHUh 


I've been traveling and working (the kind where you fall exhausted into bed early) but am finally back home and curating. While on the road I've been gathering a nice collection of articles to share with you this week.


This first one comes from Karthik Rajan, Regional VP, Sales at GDF SUEZ in Texas. It's a wonderful article about how bedtime stories with his daughter turned into keen insights into creativity and leadership -- like assumed constraints -- which are business lessons for us all. I really like how Rajan weaves together storytelling in personal and professional life -- because that is how life actually happens! 


This is a well-written post and one I know you will enjoy. It's perfect for the beginning of the week.


This review was written by Karen Dietz for her curation on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from digital marketing strategy
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12 Must Do Things After You Have Written A New Blog Post [Infographic]

12 Must Do Things After You Have Written A New Blog Post [Infographic] | Digital Brand Marketing | Scoop.it
12 Must Do Things After You Have Written A New Blog Post #infographic

Via Rami Kantari, malek
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Marco Favero's curator insight, October 21, 6:05 PM

aggiungi la tua intuizione ...

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Elevate Your Social Media Engagement in 5 Easy Steps

Elevate Your Social Media Engagement in 5 Easy Steps | Digital Brand Marketing | Scoop.it
In order to effectively maximize your social media presence, you must captivate your target audience. Below are 5 tactics that are sure to elevate your social media engagement.

Via The Fish Firm
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hussein ali bahadi's curator insight, October 23, 3:02 AM

خمس خطوات لتعزيز ظهورك في #الاعلام_الاجتماعي وزيادة تفاعل متابعيك

Rescooped by Os Ishmael from All about Business
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How to Research Your Competition on Facebook |

How to Research Your Competition on Facebook | | Digital Brand Marketing | Scoop.it
Are your competitors getting massive reach and engagement on Facebook? This article show how to research what your competition on Facebook.

Via Ariadna's Fantasy
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Rescooped by Os Ishmael from All about Business
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10 Ways To Create Contagious Content for Your Social Media Marketing

10 Ways To Create Contagious Content for Your Social Media Marketing | Digital Brand Marketing | Scoop.it
Creating shareable content boils down to understanding your audience. Here are some powerful ways to create contagious content that begs to be shared

Via Ariadna's Fantasy
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Content Marketing Trends Your Business Should Implement

Content Marketing Trends Your Business Should Implement | Digital Brand Marketing | Scoop.it
JT Ripton is a business consultant and freelance writer. Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as... Keep reading →

Via massimo facchinetti
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