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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The 10 Best Corporate Blogs in the World

The 10 Best Corporate Blogs in the World | Digital Brand Marketing | Scoop.it

My reaction to most company blogs: “Blah, Blah and Double Blah!”

 

I recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world.

 

Amid the coal pile that is the state of corporate blogging today, I did manage to find a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s)....


Via Janice Tomich, Jeff Domansky
Os Ishmael's insight:

Great blogging and business storytelling inspiration...

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Jeff Domansky's curator insight, January 8, 2013 4:06 PM

Great blogging and business storytelling inspiration...

Vicente G. Moreno's curator insight, January 8, 2013 11:01 PM

Great blogging and business storytelling inspiration...

ben bernard's comment, January 9, 2013 11:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)

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Rescooped by Os Ishmael from Content Creation, Curation, Management
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10 Things That Expose Good Sites to Google Panda

10 Things That Expose Good Sites to Google Panda | Digital Brand Marketing | Scoop.it

Google Panda was designed to go after thin, low quality content, but trusted brands with quality content are frequently hit too. Here are the most common causes and how to avoid them.


Via Pedro Da Silva, massimo facchinetti
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Rescooped by Os Ishmael from Digital Content Marketing
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The Top 7 Social Media Marketing Trends That Will Dominate 2015 - Forbes

The Top 7 Social Media Marketing Trends That Will Dominate 2015 - Forbes | Digital Brand Marketing | Scoop.it
It’s that time again: When I look ahead to 2015 to predict social media marketing trends we can expect over the coming year.

Via brandinmind
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Rescooped by Os Ishmael from Modern Marketer
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How Social Media is Shifting From Marketing to Targeted Digital Advertising

How Social Media is Shifting From Marketing to Targeted Digital Advertising | Digital Brand Marketing | Scoop.it
The trends have been pointing in this direction for a while, but now many social media companies are making it official. The "pay to play" model is in full

Via The Fish Firm
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Rescooped by Os Ishmael from Online Marketing Resources
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How Can the Value of Top-of-Funnel Channels be Measured

How Can the Value of Top-of-Funnel Channels be Measured | Digital Brand Marketing | Scoop.it

Marketing efforts at the top of the funnel, like PR and content marketing, are notoriously hard to measure in terms of their value.


Via Pedro Da Silva
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Rescooped by Os Ishmael from Online Marketing Resources
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Cultivating the Next Generation of Web Professionals

Cultivating the Next Generation of Web Professionals | Digital Brand Marketing | Scoop.it
One of the most meaningful and lasting ways we can impact the future of the web is through the values and attitudes we instill in the next generation of web workers. Through informal mentoring, classroom outreach, internships, and more, we can offer support and opportunities to those new to digital professions. Georgy Cohen suggests practical ways to connect with students and welcome them wholeheartedly into the web community.

Via Pedro Da Silva
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Rescooped by Os Ishmael from Blogging, Social Media & Tools
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An Eye-Opening Look into the New Tsu Social Network

An Eye-Opening Look into the New Tsu Social Network | Digital Brand Marketing | Scoop.it
The Tsu social network is the newest social media sensation. What exactly is Tsu? This article will introduce Tsu in plain English to help you understand.

Via Joan Stewart
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Joan Stewart's curator insight, November 20, 6:16 AM

Neal Schaffer covers the almost 1 month old Social Media Platform called Tsu. Runs very similar to Facebook with added features to impress.

 

tsū is a friendly site, sharing content, not tolerating spam and spammy content.  I have found it to be beneficial to social media networking.

 

Claim your vanity URL on the new social network #tsū - my invite code is http://tsu.co/JoanStewart

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Ultimate Social Media Empire: Use Twitter To Search Every Tweet Ever Made

Ultimate Social Media Empire: Use Twitter To Search Every Tweet Ever Made | Digital Brand Marketing | Scoop.it

...At the moment, the updated search bar is pretty basic. Twitter plan to continue upgrading as time goes on, and more and more advanced features will become available over time. Still, you're able to set a few parameters, such as the dates you search between and whose posts you're combing through. In other words, you can choose to search a certain person’s tweets between December and January of last year, and you can choose to only search for tweets which contain the hashtag #christmas.

 

This allows you to track people's changing opinions over time.For those who understand coding and binary and scary words, Twitter have explained their new search bar in impossible amounts of detail over at their official blog post. If you speak fluent binary, check it out. If you don't, all you need to take away from this article is that Twitter is now even more powerful than it was before.


Via Jeff Domansky
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Jeff Domansky's curator insight, November 20, 10:27 AM

This is an important development for researchers, marketers and PR people who need to use Twitter for research, insight and other strategic uses.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Evolution of Advertising: How Consumers Won the War for Their Attention

You're more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there …

Via Stefano Principato, massimo facchinetti
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Marco Favero's curator insight, November 19, 9:41 AM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Online Marketing Resources
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How to create the perfect social post on top 7 networks

How to create the perfect social post on top 7 networks | Digital Brand Marketing | Scoop.it
Social, social, social. The s-word has pretty much become the founding element upon which digital marketing has grown, and as important as air is is to breathe, social must be mastered to succeed. Find out how!

Via Pedro Da Silva
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Rescooped by Os Ishmael from Marketing Leadership - A 3 World Mix
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12 Lessons Steve Jobs Taught Guy Kawasaki - YouTube

Guy Kawasaki survived working for Steve Jobs twice. At Silicon Valley Bank's CEO Summit on October 6, 2011, Guy shared lessons learned from the entrepreneur ...

Via Thorsten Strauss
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Thorsten Strauss's curator insight, November 19, 12:38 PM

Excellent summary  by Gerhard Wesp (https://plus.google.com/117618795762706138363):

For the benefit of those who only have three minutes, the lessons
are below.  Will use a few of them for my own business, tnx Guy!

- "Experts" are clueless.
  Especially self-declared ones.

- Customers cannot tell you what they need.
  They can help with evolution, but not revolution.

- Biggest challenges beget the best work.

- Design counts.
  Users will see the skin/UI of your product, not the great algorithms.

- Big graphics, big fonts.

- Jump curves---do things 10 times better, not 10 percent.

- All that truly matters is whether something works or doesn't work.
  Open or close, iPhone or Android, car or train, doesn't matter---make
  it work.

- "Value" is different from "price".
  There is a class of people who do care about value.
  Ease of use -> less support costs.
  You have to create a unique and valuable product as an engineer.

- A players hire A players, or even A+ players.
  B players hire C players to avoid they get ahead of them.
  You should be proud of hiring somebody better than you.
  Fight the bozo explosion.

- Real CEOs can demo.
  If you can't demo your own product, then quit.

- Real entrepreneurs ship, not slip.

- Some things need to be believed to be seen.

Rescooped by Os Ishmael from Online Marketing Resources
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The 5 Essential Keys to a Tantalizing 'About' Page

The 5 Essential Keys to a Tantalizing 'About' Page | Digital Brand Marketing | Scoop.it

Your website's about page is really a sales page. Read on to find out best practices for tantalizing about pages.


Via Pedro Da Silva
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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Data Storytelling: A Fab Technique For Presentations

We often hear that a presentation needs a good story. But the tricky part is to get your story to be clear and concise. So how can you avoid beating around the…

Via Karen Dietz
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Karen Dietz's curator insight, November 18, 1:21 PM

Article Link: http://slidesha.re/1zAfVpn 


Got data? Want it to be memorable, sharable, and inspire action? Then grab this how-to guide for sharing a research report as a story.


I really like what the author has done here. This is a SlideShare with only 18 slides. But the example shared works perfectly. After viewing this piece you will definitely be able to storify any data you need to share.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Djebar Hammouche's curator insight, November 19, 2:15 AM
Data Storytelling: A Fab Technique For Presentations
Rescooped by Os Ishmael from Content Creation, Curation, Management
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Global SEO Keyword Research and Content Marketing

International SEO is really not that hard if you just pick the right keywords for a global audience. Google's Hummingbird algorithm is not nearly as effective …


Via Pedro Da Silva, massimo facchinetti
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Marco Favero's curator insight, November 18, 6:20 PM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Content Creation, Curation, Management
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SEO For Content Marketers: 3 Basics You Must Understand - Business 2 Community

SEO For Content Marketers: 3 Basics You Must Understand - Business 2 Community | Digital Brand Marketing | Scoop.it
SEO is always changing – find out what you need to know as a content marketer. Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He w…

Via massimo facchinetti
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Marco Favero's curator insight, November 21, 7:17 PM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Modern Marketer
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Overview of the 3 Great Social Media Management Tools

Overview of the 3 Great Social Media Management Tools | Digital Brand Marketing | Scoop.it
Social media evolved from mere fad status to one of the most effective online marketing tools available for businesses of all sizes, industry and targeted demographics. Up to 92% of marketers are usi…

Via The Fish Firm
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Rescooped by Os Ishmael from Online Marketing Resources
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The game of SEO and my 2015 predictions

The game of SEO and my 2015 predictions | Digital Brand Marketing | Scoop.it

In the process of setting up my own agency in the past year I have had to talk about, analyse and future gaze with all aspects of marketing, social media and SEO. Some things I’ve even had to re-learn!


Via Pedro Da Silva
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5 Mistakes That Hold Back Your Content Marketing

5 Mistakes That Hold Back Your Content Marketing | Digital Brand Marketing | Scoop.it
Successful content marketers must evolve in a constantly changing industry. What was a good content marketing strategy or tactic a year ago may be a mistake today. How many of these five mistakes are you making?
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Rescooped by Os Ishmael from digital marketing strategy
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36 Free Tools for Creating Unique Images | Sprout Social

36 Free Tools for Creating Unique Images | Sprout Social | Digital Brand Marketing | Scoop.it
These free image tools allow you to create unique content for your social media posts, websites and blogs. Infographics to logos, we've got you covered.

Via malek
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malek's curator insight, November 19, 6:54 PM

Have a good look at jump links to help you quickly navigate to the type of image you’re looking to create

Marco Favero's curator insight, November 20, 3:51 PM

aggiungi la tua intuizione ...

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Top Content Marketing Trends Of 2014 | Visually Blog

Top Content Marketing Trends Of 2014 | Visually Blog | Digital Brand Marketing | Scoop.it

2014 was a busy year for marketers. Content Marketing hit the big time, brands and agencies embraced micro-content, and video marketing proved that it is here to stay. Here are the 14 biggest content marketing trends we saw in ’14....


Via Jeff Domansky, Moumita Dasgupta, massimo facchinetti
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Jeff Domansky's curator insight, November 20, 1:24 AM
Good round up of useful content marketing trends.
Marco Favero's curator insight, November 20, 3:03 AM

aggiungi la tua intuizione ...

Julien Guerraz's curator insight, November 20, 4:47 AM

Content marketing seems to become increasingly used by brands or organization to promote products, services... Here are the trends of 2014... 

Rescooped by Os Ishmael from digital marketing strategy
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Someone Mentioned You on Social Media. Should You Respond? [Flow Chart]

Someone Mentioned You on Social Media. Should You Respond? [Flow Chart] | Digital Brand Marketing | Scoop.it
Wondering whether you should respond to that mean comment on social media? Check out this flow chart first.

Via malek
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malek's curator insight, November 19, 6:56 PM

When you find yourself in a tricky social media situation

Rescooped by Os Ishmael from digital marketing strategy
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Pinterest, Instagram Growing Faster Than Twitter, Facebook - AllTwitter

Pinterest, Instagram Growing Faster Than Twitter, Facebook - AllTwitter | Digital Brand Marketing | Scoop.it
Pinterest, Instagram Growing Faster Than Twitter, Facebook

Via malek
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malek's curator insight, November 18, 7:14 PM

Tumblr now enjoys more regular visits from the youth of America

Rescooped by Os Ishmael from digital marketing strategy
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5 Things You Need to Know About Social Media & SEO

5 Things You Need to Know About Social Media & SEO | Digital Brand Marketing | Scoop.it
For this article I decided to dive deeper into what Cutts’ statement meant for the relationship between social and SEO and learn how SEO-focused marketers are thinking about social media now that social signals are out of the picture, at least for now.

Via malek
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malek's curator insight, November 18, 7:24 PM

Building relationships with content creators, sharing content with them specifically. This is the core of PR

Rescooped by Os Ishmael from Online Marketing Resources
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It May Be Time for You to Quit Marketing on Facebook. Seriously!

It May Be Time for You to Quit Marketing on Facebook. Seriously! | Digital Brand Marketing | Scoop.it

Whether it's the latest algorithm change, a drop in reach, or the ineffectiveness of ads, it may be time for you to quit marketing on Facebook.


Via Pedro Da Silva
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Rescooped by Os Ishmael from digital marketing strategy
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9 Ways To Measure Your Branding Efforts

9 Ways To Measure Your Branding Efforts | Digital Brand Marketing | Scoop.it
How do you tell if your branding efforts are effective, or just a waste of time?

Via malek
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malek's curator insight, November 18, 9:36 AM

I like the global views, like seeing company growth. More leads, more conversion, higher paying customers.

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Persona Driven Keyword Research

Spoiler Alert: It’s in disarray


Via Pedro Da Silva, massimo facchinetti
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