Digital Brand Marketing
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What kinds of local stories drive engagement? The results of an NPR Facebook experiment

What kinds of local stories drive engagement? The results of an NPR Facebook experiment | Digital Brand Marketing | Scoop.it
Not every story has the same capacity to connect with an audience on social media. Enter the land of Topical Buzzers, Curiosity Stimulators, and Feel-Good Smilers.

Via Karen Dietz
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Karen Dietz's curator insight, December 14, 2012 5:27 PM

If part of your branding is connected to your local place, then are there additional kinds of stories you should be adding to your biz story mix?


Absoslutely! And here's the list based on an National Public Radio Facebook experiment. 


Now this may not be the most sophisticated research ever conducted, but frankly, we need all the help we can get generating ideas for stories for blogs, articles, presentations, and the like. So I'll take ideas where I can get them!


And before we go much further, let's ask this question: who wouldn't benefit from stories about your local geographic area into the mix???


My answer? no one. That means everyone could benefit from this post!


So can you add stories that explain more about your 'place'? How about 'curiosity stimulators' regarding your location? Or 'topical buzzers'?


There are 9 types of stories explained here in this article and I know you will get ideas from reading it.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Jeff Domansky's curator insight, December 14, 2012 9:19 PM

Karen Dietz shares in excellent analysis and the NPR experiment is well worth reading.

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Rescooped by Os Ishmael from digital marketing strategy
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Google Allo: Don't use it, says Edward Snowden | #Privacy

Google Allo: Don't use it, says Edward Snowden | #Privacy | Digital Brand Marketing | Scoop.it
Google has come under fire again for the privacy choices its made for its new smart chat app, Allo.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/social-media-and-its-influence/?tag=Allo

 

https://gustmees.wordpress.com/2013/12/21/privacy-in-the-digital-world-shouldnt-we-talk-about-it/

 


Via Gust MEES, Dejan Nikolic, malek
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Gust MEES's curator insight, September 22, 11:18 AM
Google has come under fire again for the privacy choices its made for its new smart chat app, Allo.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/social-media-and-its-influence/?tag=Allo

 

https://gustmees.wordpress.com/2013/12/21/privacy-in-the-digital-world-shouldnt-we-talk-about-it/

 

Rescooped by Os Ishmael from Online Marketing Resources
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Penguin is now part of our core algorithm

Penguin is now part of our core algorithm | Digital Brand Marketing | Scoop.it
Google's algorithms rely on more than 200 unique signals or "clues" that make it possible to surface what you might be looking for. Thes

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"Are content creators being eclipsed by 'content curators'?" Saul J. Berman - Knowledge@Wharton

"Are content creators being eclipsed by 'content curators'?" Saul J. Berman - Knowledge@Wharton | Digital Brand Marketing | Scoop.it

Knowledge@Wharton: Do you think that, in publishing, content creators are being eclipsed by what are called “content curators”? And what are the implications? 


 Berman: Interesting question. We do think there is a big role for curation as a value-added service. We think there is a big role for analytics. Companies like Bloomberg have long created value around the analytics. We have told people in the information publishing space, beginning five years ago, that they have to do more than just, if you will, provide the information. They have to provide people the tools and capabilities to do different things with that information and they have to provide analysis and insight. Increasingly, it gets back to the point we make about the experience. There are lots of different ways to monetize, which we outline in the book. You can monetize with different audiences in different ways.



The "phenomenon of free" has hit many businesses hard, particularly media businesses, argues Saul J. Berman, Global & Americas Leader for the IBM Strategy & Change Consulting Group. 


In Not for Free: Revenue Strategies for a New World, Berman offers lessons from businesses that have integrated successful business model innovations, as well as from businesses that have failed to do so. Recently, Knowledge@Wharton and Jerry (Yoram) Wind sat down with Berman to discuss his thoughts on who pays for free content and why new models are essential.



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How to Get Started With Facebook Lead Ads

How to Get Started With Facebook Lead Ads | Digital Brand Marketing | Scoop.it
If you’re looking to generate more leads from people in your target market, Facebook offers a solution that can make your life a whole lot easier. It’s called Facebook Lead Ads. I have been runni…

Via Scott McElreath, Dejan Nikolic, malek
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8 Ways To Turn Pinterest into a Traffic-Driving Machine

8 Ways To Turn Pinterest into a Traffic-Driving Machine | Digital Brand Marketing | Scoop.it
If you’re looking to boost traffic to your store, this is the post for you! Pinterest is unique. It’s more than just a social platform; it is a visual search engine as well. Pinterest themselves…

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Snapchat Stories vs. Instagram Stories: Which Is Best for Your Content 

Snapchat Stories vs. Instagram Stories: Which Is Best for Your Content  | Digital Brand Marketing | Scoop.it
Which is best for you: Snapchat Stories or Instagram Stories?

Understanding the unique differences and capabilities of stories on Snapchat and Instagram can help you determine where to invest your marketing time.

In this article, you’ll discover the differences between Instagram Stories and Snapchat Stories.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, malek
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The Decentralized Content Marketing Playbook #Infographic

The Decentralized Content Marketing Playbook #Infographic | Digital Brand Marketing | Scoop.it

In the past, content marketing revolved around one thing: your blog. Marketers lived by the promise that if they wrote quality articles on their website's blog, traffic would come. And after decades of interruptive television commercials and dinnertime cold calling, it was a welcome change in the world of marketing and selling.


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Infographic: The bot platform ecosystem

Infographic: The bot platform ecosystem | Digital Brand Marketing | Scoop.it
A look at the artificial intelligence and messaging platforms behind the fast-growing chatbot community

Via Ana Cristina Pratas, massimo facchinetti, malek
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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Inbound Marketing and Outbound Marketing: Are You Doing Both?

Inbound Marketing and Outbound Marketing: Are You Doing Both? | Digital Brand Marketing | Scoop.it
Many companies focus on inbound marketing as a way to bring growth and success to their business. Inbound marketing involves doing a mix of writing content, emails, and solid landing pages to attract…

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A Winning Agile (Content) Marketing Team Template - Boardview

A Winning Agile (Content) Marketing Team Template - Boardview | Digital Brand Marketing | Scoop.it
Agile marketing is awesome, when you do it right. Use this template to align marketing goals, teams and tools flawlessly. It's the quickest road to success.

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How to Re-Purpose Your Content Marketing Using "The Turkey Method" - Social Media Week

How to Re-Purpose Your Content Marketing Using "The Turkey Method" - Social Media Week | Digital Brand Marketing | Scoop.it
Sign up for SMW Insider, our premium video platform that provides you with access to the latest trends, insights and best practices from leading experts, brands, agencies, publishers, and platforms.

Via Soraia Ferreira, Ph.D., massimo facchinetti
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6 Things Brands Should Do in Light of New Facebook Page Layout

6 Things Brands Should Do in Light of New Facebook Page Layout | Digital Brand Marketing | Scoop.it
Discover some best practices and tips that will help you adapt your Facebook strategies in light of the most recent business page layout changes.

Via malek
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malek's curator insight, September 13, 7:30 PM

Now that the change is in place, it’s time to make sure your page is the best it can be continue to engage users and build awareness for your brand.