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Why You Need to Build Your Brand Online [infographic]

Why You Need to Build Your Brand Online [infographic] | Digital Brand Marketing | Scoop.it

The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday.


So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow.
By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand.

Learn more about online branding and more tips for business development through social media at the article link...


Via Lauren Moss
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Google's Top 100 Most Expensive Keywords in 2015

Google's Top 100 Most Expensive Keywords in 2015 | Digital Brand Marketing | Scoop.it

Google's PPC system incorporates a countless number of keywords. We found out which ones cost the most.


Via Pedro Da Silva
Os Ishmael's insight:

US Centric

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Rescooped by Os Ishmael from The Content Marketing Hat
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How Bloggers Can Leverage Instagram

How Bloggers Can Leverage Instagram | Digital Brand Marketing | Scoop.it
Instagram isn't exactly the friendliest social network for bloggers, yet there are some clear benefits to incorporating it into your blog promotion strategy. Here's how!

Via Mike Allton
Os Ishmael's insight:

Instagram For Bloggers

If you're like me, promoting blog posts to Instagram has been relegated to, at best, an after thought. It's hard, it's immeasurable, and it seems like a poor fit for bloggers.

Nothing could be further from the truth.

In today's post we're going to cover:

�� Why Should Bloggers Include Instagram?
�� How To Measure Instagram Traffic
�� How To Share Blog Posts To Instagram
�� Instagram Blog Post Sharing Tips

Plus incredible resources from some amazing bloggers and experts whom I've learned from: +Jenn Herman +Peg Fitzpatrick &+Rebekah Radice.

Start leveraging Instagram to promote your blog posts today!

#Instagram   #Blogging   #ContentMarketing  

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Mike Allton's curator insight, August 3, 10:49 AM

Instagram For Bloggers

If you're like me, promoting blog posts to Instagram has been relegated to, at best, an after thought. It's hard, it's immeasurable, and it seems like a poor fit for bloggers.

Nothing could be further from the truth.

In today's post we're going to cover:

�� Why Should Bloggers Include Instagram?
�� How To Measure Instagram Traffic
�� How To Share Blog Posts To Instagram
�� Instagram Blog Post Sharing Tips

Plus incredible resources from some amazing bloggers and experts whom I've learned from: +Jenn Herman +Peg Fitzpatrick &+Rebekah Radice.

Start leveraging Instagram to promote your blog posts today!

#Instagram   #Blogging   #ContentMarketing  

massimo facchinetti's curator insight, August 3, 11:21 AM

Instagram For Bloggers

If you're like me, promoting blog posts to Instagram has been relegated to, at best, an after thought. It's hard, it's immeasurable, and it seems like a poor fit for bloggers.

Nothing could be further from the truth.

In today's post we're going to cover:

�� Why Should Bloggers Include Instagram?
�� How To Measure Instagram Traffic
�� How To Share Blog Posts To Instagram
�� Instagram Blog Post Sharing Tips

Plus incredible resources from some amazing bloggers and experts whom I've learned from: +Jenn Herman +Peg Fitzpatrick &+Rebekah Radice.

Start leveraging Instagram to promote your blog posts today!

#Instagram   #Blogging   #ContentMarketing  

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Finding Stories: How I got a skunk to start my conference talk

Finding Stories: How I got a skunk to start my conference talk | Digital Brand Marketing | Scoop.it

Here’s a brief story about how I got a skunk to start off my conference presentation. It’s a fun example of how “stories are everywhere” and how to take a seemingly unrelated life event and use it to start off your talk


Via Karen Dietz
Os Ishmael's insight:

Here's an unusual way to start the week -- with a story about a skunk. But story practitioner David Lee makes a powerful point -- stories are everywhere. 

 

In this quick 4 minute audio file; Lee shares with us the topic of his talk, how he didn't have a story to get started, and how he came up with one. As he says, if he can do it, so can we.

 

This is a terrific reminder for us as we go through our week to pay attention to even the smallest or oddest stories that we can use in our work.

 

Story on!

 

This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it ;

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Karen Dietz's curator insight, August 3, 3:52 PM

Here's an unusual way to start the week -- with a story about a skunk. But story practitioner David Lee makes a powerful point -- stories are everywhere. 


In this quick 4 minute audio file; Lee shares with us the topic of his talk, how he didn't have a story to get started, and how he came up with one. As he says, if he can do it, so can we.


This is a terrific reminder for us as we go through our week to pay attention to even the smallest or oddest stories that we can use in our work.


Story on!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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The Complete Twitter Content Strategy Guide | SEJ

The Complete Twitter Content Strategy Guide | SEJ | Digital Brand Marketing | Scoop.it

Compelling and relevant content will help you attract more customers to your website and keep them engaged with your brand. Your followers are more likely to respond to tweets that are relevant to them.

 

This brings us to the need for Twitter marketing, and how from generating ideas to promoting on Twitter for free or paid, there are numerous things you can do on Twitter alone to ensure that it fits well into your content strategy.

 

This guide will highlight Twitter as one of your vital tools in your content marketing strategy and ensure that more people engage with your content....


Via Jeff Domansky
Os Ishmael's insight:

Must-read Twitter tips. 9/10

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socialmediacombo's curator insight, August 2, 8:56 AM

Must-read Twitter tips. 9/10

Mike Allen's curator insight, August 2, 5:43 PM

Must-read Twitter tips. 9/10

aitouaddaC's curator insight, August 3, 8:01 AM

Must-read Twitter tips. 9/10

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The words Instagram doesn't want you to search for

The words Instagram doesn't want you to search for | Digital Brand Marketing | Scoop.it
Instagram has blocked the word “curvy” — banning it for fear that it was being used to share unsanctioned nude pictures.

Via Jakarta Web Developer
Os Ishmael's insight:

Web Design & Development

https://www.facebook.com/JakartaWebDeveloper

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A New Era Of Digital Content: Engagement And Content Metrics That Matter

A New Era Of Digital Content: Engagement And Content Metrics That Matter | Digital Brand Marketing | Scoop.it
Since John Deere published The Furrow in 1895, content marketing has been right in front of the consumer eye. Fast-forward to the modern-day search marketing era, and content marketing has exploded. The key challenge for marketers, however, is finding ways to maximize the opportunity and win on the digital content marketing battleground.

It is estimated that by 2020, the digital universe will grow 300 times, from 130 exabytes to 40,000 exabytes. That is 40 trillion gigabytes. This incredible rate of growth will be largely fueled by digital content, search and social marketers. In fact, IBM found that as much as 90 percent of the world’s global data had been produced in just the past two years.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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The Emergence of the Content Marketing Platform | Content Marketing Forum

The Emergence of the Content Marketing Platform | Content Marketing Forum | Digital Brand Marketing | Scoop.it
Take a deep dive into the marketing technology universe. Learn about the rise of a platform that will enable content marketers to drive more impact within their organizations.

Via Peg Corwin, massimo facchinetti
Os Ishmael's insight:

Learn about the pieces of a content marketing platform and how they can be integrated. These supplement your salesforce and marketing automation processes.

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Thierry Matignon's curator insight, August 2, 12:52 PM

Learn about the pieces of a content marketing platform and how they can be integrated. These supplement your salesforce and marketing automation processes.

Jenny Thi Thanh Thao Le's curator insight, August 3, 3:00 AM

Learn about the pieces of a content marketing platform and how they can be integrated. These supplement your salesforce and marketing automation processes.

Melanie COVINHES's curator insight, August 3, 5:05 AM

Learn about the pieces of a content marketing platform and how they can be integrated. These supplement your salesforce and marketing automation processes.

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5 Ways to Rock Market Research on Twitter

5 Ways to Rock Market Research on Twitter | Digital Brand Marketing | Scoop.it
How well do you know your customers? Your competitors? Your industry?

Twitter can be a goldmine of data for the savvy marketer looking to stay ahead of the curve. Here are five ways to conduct market research on Twitter that will take your tweeting – and all your other marketing efforts – to the next level.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Top 50 Free Web UI Kits and Templates

Top 50 Free Web UI Kits and Templates | Digital Brand Marketing | Scoop.it

We have compiled a comprehensive collection of 50 beautifuly designed free web UI kits and templates.


Via Pedro Da Silva
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How to Boost Link Building With Influencer Marketing

How to Boost Link Building With Influencer Marketing | Digital Brand Marketing | Scoop.it

So how do you go about finding such people or influencers? How do you build relationships with such people?

 

In this article, we will learn the following from 58 experts in the industry: The tools they use. Their tips for building relationships with influencers....


Via Jeff Domansky, Ivo Nový, massimo facchinetti
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WIKIBLINKS's curator insight, August 1, 12:29 AM

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

Mike Allen's curator insight, August 2, 5:53 PM

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

aitouaddaC's curator insight, August 3, 8:20 AM

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

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How to Build a Decision Making Model for Your Marketing Strategy

How to Build a Decision Making Model for Your Marketing Strategy | Digital Brand Marketing | Scoop.it
We’ve heard this question before, “I’m looking for ‘X’ and I need it done by ‘Y’”. Where do you begin? How do you answer those questions? Forty or fifty years ago, you would either ca…

Via massimo facchinetti
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Why Every Organization Needs a Story Strategy

Why Every Organization Needs a Story Strategy | Digital Brand Marketing | Scoop.it

Storytelling isn't just for startups, small businesses, or mom and pop shops. Every company needs a storytelling strategy to grow a loyal customer base. Learn the fundamental types of stories and start developing your own today.


Via Kamal Bennani, massimo facchinetti
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Marco Favero's curator insight, July 30, 10:30 AM

aggiungere la vostra comprensione ...

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From Desktop to Thumbtop: Sneak Glimpse of E-commerce in 2016

From Desktop to Thumbtop: Sneak Glimpse of E-commerce in 2016 | Digital Brand Marketing | Scoop.it

As history has taught us about media and technology in the past, with the introduction of any new technology, we’ll always have the initial hype and scare that life, as we know it will never be the same.

 

What does this mean for the future of e-commerce? The desktop is not obsolete; rather it’s going to have to change its mechanisms to make room for the new powerhouse in the commerce arena.  Growing at a steep rate, mobile currently accounts for 29% of eCommerce transactions in the US and 34% globally. The end of 2015 forecasts mobile share to reach 33% in the US, and 40% globally.

 

There are two main avenues behind this growth;

1. Virtual Engagement

2. Faster Transactions

 

Two channels are available via mCommerce where there’s only one with eCommerce because the mobility allows you to actually purchase goods in store with your mobile device where you wouldn’t carry around your laptop to checkout.  According to the VP of Marketing at AppsFlyer Ran Avrahamy, “when thinking about omnichannel efforts and point of sale purchases, mobile is the connecting link. Retailers who begin to deploy in-store beacons for their marketing teams are beginning to see attribution from mobile campaigns and are optimizing their in-store consumer shopping experience.”...


Via Jeff Domansky
Os Ishmael's insight:

Omnichannel marketing ahead?

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Jeff Domansky's curator insight, July 30, 12:04 PM

Omnichannel marketing ahead?

Rescooped by Os Ishmael from Business in a Social Media World
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Subscription Addiction: Turning Customers Into Subscribers

Subscription Addiction: Turning Customers Into Subscribers | Digital Brand Marketing | Scoop.it
Why recurring revenue and predictable cash flow have some entrepreneurs hooked.

Via Cendrine Marrouat - SocialMediaSlant.com
Os Ishmael's insight:

 

"Your subscribers are your ideal customers". 

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, August 3, 3:29 AM


"Your subscribers are your ideal customers". 

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The 5 Types of Content That Attract the Most Backlinks | Neil Patel

The 5 Types of Content That Attract the Most Backlinks | Neil Patel | Digital Brand Marketing | Scoop.it

One of the most common and important goals of content is to attract links. Links are still a major part of SEO and probably will be for the foreseeable future.Backlinks to a post not only help that specific post rank better in search engines but they also help all other posts on your site. Get enough quality links, and you’ll be getting tens of thousands of organic search engine visitors a month to your site.That’s what I have for you today: a guide to the 5 best types of content that can attract not only a good quantity of links, but also high quality links. ...


Via Jeff Domansky, massimo facchinetti
Os Ishmael's insight:

Sound content marketing advice from Neil Patel.

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Yashy Tohsaku's curator insight, August 3, 3:10 PM

Sound content marketing advice from Neil Patel.

Samu Communications's curator insight, August 3, 5:28 PM

Sound content marketing advice from Neil Patel.

WIKIBLINKS's curator insight, Today, 12:30 AM

Sound content marketing advice from Neil Patel.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Going On A Digital Detox: The Ability To Create A New Story

Going On A Digital Detox: The Ability To Create A New Story | Digital Brand Marketing | Scoop.it
Neuroscientists observed 35 people who were totally cut off from their devices in the Moroccan desert. The results were life-changing.

Via Karen Dietz
Os Ishmael's insight:

Good golly -- why would I curate an article on this topic??!!

 

Because a digital detox will improve your storytelling skills. As the article points out, not only will your storytelling get better, so will your relationships, and the ability to be more empathetic. Even more important, you'll get out of a rut and it will allow you to craft a different life story. On top of that, your brain will change for the better. Whoa!


A fascinating research project is shared, along with additional results than what I've already mentioned. I try to keep weekends free of digital devices. I like how much more relaxed I am, engaged in the world, and happier.


Go read this interesting article and start planning your times to unplug. 


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it ;

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Karen Dietz's curator insight, August 3, 4:06 PM

Good golly -- why would I curate an article on this topic??!!


Because a digital detox will improve your storytelling skills. As the article points out, not only will your storytelling get better, so will your relationships, and the ability to be more empathetic. Even more important, you'll get out of a rut and it will allow you to craft a different life story. On top of that, your brain will change for the better. Whoa!


A fascinating research project is shared, along with additional results than what I've already mentioned. I try to keep weekends free of digital devices. I like how much more relaxed I am, engaged in the world, and happier.


Go read this interesting article and start planning your times to unplug. 


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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How to Exclude Internal Traffic in Google Analytics

How to Exclude Internal Traffic in Google Analytics | Digital Brand Marketing | Scoop.it

Do you know the simplest mistake most companies, agencies, and individuals overlook when it comes to reporting monthly numbers? Have you ever stopped and thought about how many times you visit your clients’ websites in an hour, in a day, in a month?


Via Pedro Da Silva
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The Beginner’s Guide to Technical SEO

The Beginner’s Guide to Technical SEO | Digital Brand Marketing | Scoop.it

Neil Patel: 'Technical SEO just refers to any SEO work that is done aside from the content.Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases.

 

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated.

While there isn’t much you can do to “game” search engines from a technical standpoint, there are some new factors in 2015 that you need to consider if you want to improve your or your clients’ rankings.

 

If I were to cover this subject in depth, I would have to create another advanced guide.

 

Instead, I’ll go over the most important aspects of technical SEO from a beginner’s perspective as well as give you a few specific tactics and next steps to fix common problems in each area'. 

 

Read More: http://www.quicksprout.com/2015/07/31/the-beginners-guide-to-technical-seo/


Via Antonino Militello, massimo facchinetti
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Marco Favero's curator insight, August 1, 9:01 AM

aggiungere la vostra comprensione ...

Sue Walsh's curator insight, August 2, 7:05 PM

A great basic overview of SEO. Pogo-sticking is my favourite new (and apt) expression from the article.

Rescooped by Os Ishmael from Strategic Influence Marketing
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A New Way To Think About Influencers

A New Way To Think About Influencers | Digital Brand Marketing | Scoop.it
Read what Ron Sela, one of the Top 50 Influencers and Marketing Bloggers, writes about the benefits of collaboration with an influencer, & more! Click here!

Via Ron Sela
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8 Ways Content Curation Can Boost Your Marketing Impact

8 Ways Content Curation Can Boost Your Marketing Impact | Digital Brand Marketing | Scoop.it

Curation is a great way to diversify content for your social media audience. Learn 8 ways to integrate content curation into your content marketing strategy


Via Neil Ferree, massimo facchinetti
Os Ishmael's insight:

How long does it take to plan, write and optimize a basic 750 word blog post article;  One hour four hours or more? For many, Content Curation can be an effective alternative to creating original content. It takes less time, less resources and still provides the SEO/SEM value of original content (if not more). 

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Mark E. Deschaine, PhD's curator insight, August 1, 6:23 PM

How long does it take to plan, write and optimize a basic 750 word blog post article;  One hour four hours or more? For many, Content Curation can be an effective alternative to creating original content. It takes less time, less resources and still provides the SEO/SEM value of original content (if not more). 

Marc Wachtfogel, PhD's curator insight, August 1, 6:27 PM

How long does it take to plan, write and optimize a basic 750 word blog post article;  One hour four hours or more? For many, Content Curation can be an effective alternative to creating original content. It takes less time, less resources and still provides the SEO/SEM value of original content (if not more). 

steve batchelder's curator insight, August 2, 1:51 AM

How long does it take to plan, write and optimize a basic 750 word blog post article;  One hour four hours or more? For many, Content Curation can be an effective alternative to creating original content. It takes less time, less resources and still provides the SEO/SEM value of original content (if not more). 

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How to Optimize Your Blog for Content Distribution

How to Optimize Your Blog for Content Distribution | Digital Brand Marketing | Scoop.it

Good content is great to have, but it doesn’t mean much if no one sees it. You’re putting in all the work; you want all the shares, media pickup, and unique visitors you can get.

If you’re running a blog, are you sure it’s optimized for distribution? Even in this modern Web-publishing era, too many blogs are woefully behind the times: broken social counters, no CTAS, the list goes on. To make sure you’re publishing the right way, check out these tips to optimize your blog for content distribution...


Via Lauren Moss
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Marco Favero's curator insight, July 31, 2:57 AM

aggiungere la vostra comprensione ...

Carlos Rodrigues Cadre's curator insight, July 31, 9:50 AM

adicionar sua visão ...

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Twitter Analytics at a Glance: Improving Strategy and Campaign Planning

Twitter Analytics at a Glance: Improving Strategy and Campaign Planning | Digital Brand Marketing | Scoop.it

Twitter Analytics at a Glance: Improving Strategy and Campaign Planning. 


Via Bonnie Burns, Frank J. Klein
Os Ishmael's insight:

Since Twitter rolled out analytics a year ago, it evolved to be possibly the best social analytics tool online. The depth of detail, versatility and reliability of data provided by Twitter analytics can help bring valuable insights into your Twitter campaigns, whether free or paid.

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Marco Favero's curator insight, July 30, 3:41 PM

Since Twitter rolled out analytics a year ago, it evolved to be possibly the best social analytics tool online. The depth of detail, versatility and reliability of data provided by Twitter analytics can help bring valuable insights into your Twitter campaigns, whether free or paid.

Frank J. Klein's curator insight, July 31, 10:30 AM

Since Twitter rolled out analytics a year ago, it evolved to be possibly the best social analytics tool online. The depth of detail, versatility and reliability of data provided by Twitter analytics can help bring valuable insights into your Twitter campaigns, whether free or paid.

Jean-Pierre Blanger's curator insight, August 2, 5:52 AM

Since Twitter rolled out analytics a year ago, it evolved to be possibly the best social analytics tool online. The depth of detail, versatility and reliability of data provided by Twitter analytics can help bring valuable insights into your Twitter campaigns, whether free or paid.

Rescooped by Os Ishmael from Business in a Social Media World
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A YouTube star tells us why she felt like a 'pawn' in Google's game

A YouTube star tells us why she felt like a 'pawn' in Google's game | Digital Brand Marketing | Scoop.it
Meghan Camarena, a.k.a. Strawburry17, says being on YouTube is like working for a startup.

Via Cendrine Marrouat - SocialMediaSlant.com
Os Ishmael's insight:


The title is misleading. However, this is a great post that goes to show that without a 'branding mind', you cannot succeed in social media. You have to see the big picture and stop obsessing over "virality" and quick fixes.

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, July 31, 6:20 PM


The title is misleading. However, this is a great post that goes to show that without a 'branding mind', you cannot succeed in social media. You have to see the big picture and stop obsessing over "virality" and quick fixes.

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Are You Ready for Predictive Marketing? | Lattice Engines

Are You Ready for Predictive Marketing? | Lattice Engines | Digital Brand Marketing | Scoop.it

marketingIO’s MarTech Managed Services drives more leads faster. 


Via marketingIO, massimo facchinetti
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