"...LinkedIn is a powerful platform that often gets underutilized or put on the back burner."
"LinkedIn can be extremely useful -- especially when you're aware of all the little hidden tricks that don't get nearly enough exposure as they deserve."
"To help you master LinkedIn, below is our ultimate list of 35 awesome tricks you may have been overlooking."
"We've divided these tips into three main categories:
** optimizing your LinkedIn presence
** using LinkedIn for professional networking
** using LinkedIn for business and marketing
Consider how often you click on a link and land on a page which is not relevant to what you are looking to find and you keep moving on.
Now think about what happens if one of your customers or prospects lands on your LinkedIn profile and/or company page? Do they stop and read, or abandon, the choice is yours to make...
Via streetsmartprof, Ken Jondahl