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The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC]

The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC] | Digital Brand Marketing | Scoop.it

When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many...

It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves.

But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract?

Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them.

This infographic takes a look at the five types of social follower that every business needs...


Via Lauren Moss
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HTTP vs HTTPS: How Security Affects Your SEO

HTTP vs HTTPS: How Security Affects Your SEO | Digital Brand Marketing | Scoop.it
Google released a security algorithm update in 2014 yet webmasters are still reluctant to migrate to https. Let‘s look at site security and how it

Via Pedro Da Silva
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Microsoft shares their marketing stack in the Stackies, and it's awesome - Chief Marketing Technologist

Microsoft shares their marketing stack in the Stackies, and it's awesome - Chief Marketing Technologist | Digital Brand Marketing | Scoop.it

Via marketingIO, massimo facchinetti
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marketingIO's curator insight, March 20, 10:37 PM

This really is so damn awesome...and sophisticated!

 

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