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Six Keys to Standing Out on the Social Web [Infographic]

Six Keys to Standing Out on the Social Web [Infographic] | Digital Brand Marketing | Scoop.it
The latest research by Napkin Labs shows that only 6% of a brand’s Facebook fans engage with that brand’s page.

 

What can you do to increase that percentage and effectively engage your Facebook audience? This question and more is addressed in the new book, 'Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence'.
Check out the infographic for six key ingredients to successfully stand out in social media.with strategies and tactics to help you differentiate your brand online...


Via Lauren Moss
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The New Ecommerce: Current Best Practices - Curatti

The New Ecommerce: Current Best Practices - Curatti | Digital Brand Marketing | Scoop.it
There is a new ecommerce creating new "best practices" such as: easy free shipping, new him, her, kids merchandising, social shopping & UGC conversations.

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 19, 1:17 AM

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malek's curator insight, Today, 7:02 AM

Malcolm Gladwell’s classic book, Tipping Point,  identifies three unique kinds of people who make social movements possible: connectors, mavens and salesmen.

Brand advocates blend the strengths of a connector and a maven, 

  • a source of reliable information.  
  • ready to create content that influences a purchase.
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Add Value or Someone Else Will

Add Value or Someone Else Will | Digital Brand Marketing | Scoop.it

The lure of maximising profits at the cost of creating customer value can be devastating in the long term.

 

Bigger is not better. Focussed is better. There is always some value that you can add. Where there is a will to create value, there are many ways, and not all require you to be a large corporation willing to make million dollar investments.  


Via Kenneth Mikkelsen, Pascale Mousset, malek
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Marc Kneepkens's curator insight, August 19, 7:27 AM

Nice stories. Always keep 'adding value' in mind when running a business. It will pay off in the end.

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Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever

Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever | Digital Brand Marketing | Scoop.it

...Marketing automation platforms save time, improve efficiency, increase productivity, and help manage big data. They give companies unprecedented abilities to understand buyers, identify opportunities, track campaign performance, and link marketing activities to business outcomes.

 

But they do not provide insight into the billions of bits of data being created as consumers move from screen to screen and interact online and offline with brands. According to IBM, 90 percent of all data in the world is less than two years old. Humans are not programmed to keep up. And yet, turning data into intelligence, intelligence into strategy, and strategy into action remains largely human powered. 

 

What inevitably comes next are marketing intelligence engines that process data and recommend actions to improve performance based on probabilities of success. Think about it. Are we really that far off from an automated marketing strategy in which the marketer's primary role is to curate and enhance algorithm-based recommendations rather than to devise them?...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 19, 9:45 AM

Paul Roetzer looks at marketing automation, how it gives us the ability to maximize the ROI of marketing campaigns and personalize the customer experience. Stay tuned he says. This is only the beginning.


Thoughtful reading about the disruption coming soon in marketing. 9/10

Gonzalo Moreno's curator insight, Today, 3:27 AM

Thank god humans will keep behaving stupid, eventually!
Thus, only other stupid humans (AKA Marketers) will be able to predict and turn that into actions and strategies!

 

...I don't see marketers' future as sad and boring as accountants'!
:-P

Ben Ricchio's curator insight, Today, 9:00 AM

Interesting to consider we've only scratched the surface of digital marketing...

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35 Enviable Brands That Blow Content Marketers Away

35 Enviable Brands That Blow Content Marketers Away | Digital Brand Marketing | Scoop.it

Read on to learn a thing or two from businesses -- both big and small -- that have taken brand messaging and content marketing to a whole new level.


Via Pedro Da Silva
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6 Little-Known Optimisation Tips that Boost Conversions 33%

6 Little-Known Optimisation Tips that Boost Conversions 33% | Digital Brand Marketing | Scoop.it

Want more clicks on your CTA button. Stop resorting to plain vanilla tactics. These 6 optimisation tips will give you dramatic results.


Via Pedro Da Silva
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malek's curator insight, Today, 9:01 AM

All is not lost if your prospects don’t take action the first time they go through your sales funnel. 

Here's a list of 6 techniques that might do the job.

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6 Lessons in Storytelling from Steven Spielberg | OneSpot

6 Lessons in Storytelling from Steven Spielberg | OneSpot | Digital Brand Marketing | Scoop.it

"Storytelling is an art that requires finesse, integrity and a touch of humility, and there is possibly no greater storyteller than filmmaker Steven Spielberg."

 

Read the full article to find out more about these 6 storytelling lessons from Spielberg:

Work with the right collaboratorsGet up close and personalKnow when to repurpose great storiesDelight in the processStory first, technique secondLearn from your mistakes
Via Kim Zinke (aka Gimli Goose)
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David Blundell's curator insight, Today, 2:19 AM

As content marketers, we can learn really valuable lessons from the best story-tellers and they don't come much better than Steven Spielberg. Fascinating and really useful blog post . . .

Angela Gest-McCall's curator insight, Today, 7:15 AM

Some valuable reminders that the power of your message lies in your ability to tell the story!

Lorraine Elvire Wagenaar's curator insight, Today, 8:55 AM

Hij is gewoon goed, maakt goede films.

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How To Prioritise Link Opportunities in Excel

How To Prioritise Link Opportunities in Excel | Digital Brand Marketing | Scoop.it

Via Pedro Da Silva
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Five companies with a human social media presence | Schaefer Marketing Solutions

Five companies with a human social media presence | Schaefer Marketing Solutions | Digital Brand Marketing | Scoop.it

Mark Schaefer stated in a recent article that we need to strive to be be more human because “Ultimately people will buy from who they know, who they trust.”

 

Our customers want to relate, be accepted and be noticed. Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland, or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers.

 

I spent time looking around the web and thinking back to experiences I have had and these five businesses stood out in a human way....

 


Via Jeff Domansky
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Jeff Domansky's curator insight, August 18, 11:50 PM

Great examples and lessons.

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White Paper: The Rules of Social Media Engagement

White Paper: The Rules of Social Media Engagement | Digital Brand Marketing | Scoop.it
White Paper: The Rules of Social Media Engagement http://t.co/gRokYtRcN3
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Articles Are The Quickest Way To Your Customers Wallet - The Next SEO

Articles Are The Quickest Way To Your Customers Wallet - The Next SEO | Digital Brand Marketing | Scoop.it
Articles. One of the easiest ways to promote your website in order to generate traffic and increase your earnings.
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Combine Content Marketing with SEO 2014

Combine Content Marketing with SEO 2014 | Digital Brand Marketing | Scoop.it

Combine Content Marketing with SEO 2014 Backlink is a recommendation-link of a webpage from other webpages in the form of a hyperlink.Building backlinks


Via WordPress SEO & Social Media, massimo facchinetti, malek
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massimo scalzo's curator insight, August 19, 5:20 AM

That's useful for sure !

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Promote, Partner Or Pay: Maximizing Your Content Distribution

Promote, Partner Or Pay: Maximizing Your Content Distribution | Digital Brand Marketing | Scoop.it
If a tree falls in the forest… For decades, marketers have relied on their ability to tell a good story – and relied on mass media to do the rest.

Via Ron Sela, Raj Nadar, massimo facchinetti
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4 Free Tools to Track Google Algorithm Updates Daily

4 Free Tools to Track Google Algorithm Updates Daily | Digital Brand Marketing | Scoop.it

When is the next Panda or penguin update starting? There are several tools that track Google algorithm changes by analyzing search engine rankings and search results for thousands of websites and specific keywords.


Via Pedro Da Silva
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How Hyperlocal Mobile Advertising Changes Everything - Marketing Land

How Hyperlocal Mobile Advertising Changes Everything - Marketing Land | Digital Brand Marketing | Scoop.it
How Hyperlocal Mobile Advertising Changes Everything Marketing Land If the app also happens to be supported by ads, it's highly likely that these coordinates will be passed along to the ad network or ad exchange that sells the ad space to...

Via brandinmind
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5 tips on tweeting images to increase your impact

5 tips on tweeting images to increase your impact | Digital Brand Marketing | Scoop.it
Did you know that tweets with images are ninety-four percent more likely to be retweeted?

Then what are you waiting for?

Via The Fish Firm
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malek's curator insight, Today, 7:07 AM

Tweets that include an image are “94% more likely to be retweeted” according to Dan Zarella based on his analysis of almost 500,000 tweets.

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43 Penguin Friendly SEO Tips for Page One Google Rankings

43 Penguin Friendly SEO Tips for Page One Google Rankings | Digital Brand Marketing | Scoop.it

Via Carlos Bisbal, massimo facchinetti, malek
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Carlos Bisbal's curator insight, August 18, 9:08 AM

43 Consejos de SEO sobre Penguin que te situarán en la primera página de los rankings de Google #infografia #infographic #SEO 

 

http://www.pinterest.com/pin/338121884497686043/

.

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6 Ways To Use Twitter’s New Website Cards

6 Ways To Use Twitter’s New Website Cards | Digital Brand Marketing | Scoop.it

Twitter Website Cards, a great new option for content marketers on the social network.


Via Pedro Da Silva
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4 Ways Social Media is Utilized for Social Good | SEJ

4 Ways Social Media is Utilized for Social Good | SEJ | Digital Brand Marketing | Scoop.it

Over the last few years, social media has had a huge impact in our everyday lives. It has completely changed the way we engage the world, both locally and internationally.

 

However, much of what is showcased focuses on the negative aspects of social media, such as people using it as a place to vent or rant or as place for cyberbullying. Despite our nature to focus on the more negative moments in social media, there are still many people using social media outlets to do great things in our world

 

From the nonprofit, for-profit, and even ordinary individuals, here are four examples of how social media is being utilized for social good....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 19, 9:57 PM

Case studies and lots of ideas using social media for nonprofits.

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Social Networking Accounts for (at Least) 28% of all Media Time Spent Online [STUDY] - AllTwitter

Social Networking Accounts for (at Least) 28% of all Media Time Spent Online [STUDY] - AllTwitter | Digital Brand Marketing | Scoop.it
Social Networking Accounts for (at Least) 28% of all Media Time Spent Online [STUDY] (Social Networking Accounts for (at Least) 28% of all Media Time Spent Online [STUDY] http://t.co/sqrU7yX0Xx via...

Via Rami Kantari, M. Philip Oliver, Dana Hoffman, malek
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M. Philip Oliver's curator insight, August 17, 6:40 PM

Thanks Rami Kantan

malek's curator insight, August 18, 7:40 AM

The question remains:

Is Twitter a social network?

The results say no, so it's massively important as a source of time suckage.

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From Brands To Communities - Understanding The Wiki-ization of Marketing

From Brands To Communities - Understanding The Wiki-ization of Marketing | Digital Brand Marketing | Scoop.it

As social media changes web marketint needw to inspire the kind of commitment, support and contribution made popular by Wiki-pedia. Market, create and communicate MOVEMENTS not simply SALES. Create and curate online community. Understand the Wiki-ization of Marketing.

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 18, 6:55 PM

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Sébastien Carensac's curator insight, August 19, 5:26 AM

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Martin (Marty) Smith's curator insight, August 19, 6:11 PM

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Does Infographic Marketing Still Work? A Data Driven Answer

Does Infographic Marketing Still Work? A Data Driven Answer | Digital Brand Marketing | Scoop.it

I used to be a big fan of leveraging infographics to grow my traffic and brand. Why? Because it used to provide exceptional results.

 

The results were so great that when we started releasing infographics on the KISSmetrics blog in 2010, it helped us generate2,512,596 visitors and 41,142 backlinks.

 

Based on the KISSmetrics stats from 2010, we know infographics  worked well then. But the real question is: do they still work today?

Over the years, I’ve created 218 infographics, so let’s analyze the data to see what we can glean from these numbers:...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 19, 12:02 AM

Good insight from Neil Patel. And, yes, they still work.

Moumita Gryffindorian Dasgupta's curator insight, August 19, 12:40 AM

Infographic taking a large way to make it to profits and yes, with their visual appeal they make the content become more viral and efficient in presentation thus grasping more attention...it is data driven for sure, but what's more that hooks them up as popular in the content marketing arena. 

 

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9 Content Curation Ideas for Bulking Up Your Editorial Calendar

9 Content Curation Ideas for Bulking Up Your Editorial Calendar | Digital Brand Marketing | Scoop.it
This is the year of content curation. Creating original content on a consistent basis can require a lot of dedicated resources, both human and financial. So what's a resource-constrained marketer t...
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10 Habits of Highly Engaging Social Media Users | The Klout Blog

10 Habits of Highly Engaging Social Media Users | The Klout Blog | Digital Brand Marketing | Scoop.it
Social media engagement is simply the act of responding and communicating in social media in order to grow the conversation - here are 10 pro tips.
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99 Tactics Every Marketer Should Know

99 Tactics Every Marketer Should Know | Digital Brand Marketing | Scoop.it

...There are many tactics that a company can and should be taking advantage of. A strategy should be put in place first to organize a plan and determine which efforts are most likely to help meet objectives.

 

Throughout this development process, consider all the tactics available, especially less popular ones that might require some extra work or creativity but could be a perfect fit for your brand. Keep in mind that integrating your tactics together with an aligned theme and messaging has added value.

 

Here’s the list of 99 different tactics that marketing communication professionals can utilize in their efforts....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 17, 10:00 AM

Thomas Armitage says make sure tactics are integrated and aligned with your brand because an estimated seven touch points are needed to make a sale

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Email Is Still the Best Thing on the Internet | The Atlantic

Email Is Still the Best Thing on the Internet | The Atlantic | Digital Brand Marketing | Scoop.it

All these people are trying to kill email. 

 

"E-mail is dead, or at least that’s what Silicon Valley is banking on," wrote Businessweek tech reporter Ashlee Vance.

 

There's the co-founder of Asana, the work software startup. Email has "become a counter-productivity tool,” Justin Rosenstein likes to say. 


Slack, the superhot work chat tool, likes to brag that they've "saved the world from over 70,000,000 emails" (if you assume that every five Slack messages prevent one email from getting its wings). 


And it's not just entrepreneurs with cloud software to sell. There are the young people, too, especially whatever we call the younger-than-Millennials.

 

Getting an email address was once a nerdy right of passage for Gen-Xers arriving on college campuses. Now, the kids are waging a war of indifference on poor old email, culling the weak and infirm old-people technology.

 

One American professor maintained that, to his students, "e-mail was as antiquated as the spellings 'chuse' and 'musick' in the works by Cotton Mather and Jonathan Edwards." The vice-chancellor of Exeter University claimed, "There is no point in emailing students any more." The youth appear to think there are better, faster, more exciting ways to communicate than stupid email.

 

Yet, despite all the prognosticators predicting it will—choose the violence level of your metaphor—go out of style, be put out to pasture, or taken out back and shot, email grinds on.

 

You can't kill email! It's the cockroach of the Internet, and I mean that as a compliment. This resilience is a good thing.

 

"There isn't much to sending or receiving email and that's sort of the point," observed Aaron Straup Cope, the Cooper-Hewitt Design Museum's Senior Engineer in Digital and Emerging Media. "The next time someone tells you email is 'dead,' try to imagine the cost of investing in their solution or the cost of giving up all the flexibility that email affords."

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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