Digital Brand Marketing
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Digital storytelling: How to tell a story that stands out in the digital age?

Digital storytelling: How to tell a story that stands out in the digital age? | Digital Brand Marketing | Scoop.it

"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."


Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.

 

The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.

 

The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.

 

I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.

 

Go watch the video! Then share what you think.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Rescooped by Os Ishmael from Online Marketing Resources
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HTTP vs HTTPS: How Security Affects Your SEO

HTTP vs HTTPS: How Security Affects Your SEO | Digital Brand Marketing | Scoop.it
Google released a security algorithm update in 2014 yet webmasters are still reluctant to migrate to https. Let‘s look at site security and how it

Via Pedro Da Silva
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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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Microsoft shares their marketing stack in the Stackies, and it's awesome - Chief Marketing Technologist

Microsoft shares their marketing stack in the Stackies, and it's awesome - Chief Marketing Technologist | Digital Brand Marketing | Scoop.it

Via marketingIO, massimo facchinetti
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marketingIO's curator insight, March 20, 10:37 PM

This really is so damn awesome...and sophisticated!

 

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