New research indicates that Instagram is poised for a big take-off. Will it be the next big thing?
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Scooped by Os Ishmael onto Digital Brand Marketing |
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Innovation at large companies is hard but powerful when all the right components come together. Delete the scoop?
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![LinkedIn Usage: Researching, Reconnecting and Networking [INFOGRAPHIC] | Digital Brand Marketing | Scoop.it](http://img.scoop.it/quroPCsS5SoreLckjNvsNzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Like most things, it's not surprising to learn that women utilize social media differently than men do, but what I like about this infographic is that it shares some interesting insights on how men... Delete the scoop?
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Eduardo Conrado, who oversees marketing for Motorola Solutions and recently expanded his role to include IT, describes how brand content strategy thrives when marketing and IT work together.
Os Ishmael's insight:
This is a very interesting development and reading. From a digital strategy point of view it is reasonable to align marketing with tech/IT. No doubt marketers will rely on tech the more digital world becomes. Delete the scoop?
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digitalassetman's comment,
February 28, 8:19 AM
I think the real data will show up when we explore linked open data of social networks, rendering this with social footprints, blogs and other contributions people who influence because they share their unique parts of the knowledge taxonomy with one another and like this comment, usually in a meta or keywording format/s.
Bryce Miller's curator insight,
March 4, 11:38 PM
Social media strategies devoid of risk management can lead to long days in the court room. Most businesses are not aware of the legal and reputational risks surrounding social media done poorly. Comments are welcome. 
Ivon Prefontaine's curator insight,
May 21, 6:28 PM
"It’s been said that 85% of the people who work in social media have been in the industry for less than two years. I think it was LinkedIn who first suggested this, but it often explains why there is so much bad advice floating around, so many poorly devised strategic plans and so much money wasted on failed campaigns." We have serious problems because many are self-appointed leaders. Delete the scoop?
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An art history professor makes her students sit in front of a painting for three hours. PampG invents the Swiffer. Those events are more alike than... Via Karen Dietz 
Karen Dietz's curator insight,
May 22, 12:35 AM
When I work with clients and their biz stories, and their organizational culture, I often talk about the need to develop patience. I also discuss with them the principle of deceleration resulting in acceleration. This article, written by Drake Baer, explains both the need for patience and the principle of deceleration in order to accelerate. I know, it sounds so counter-intuitive! But it works. What does this have to do with storytelling? Because way too often we rush to craft our stories without giving ourselves time to patiently sit with them, think about them, recraft them, learn more about ourselves from them, etc. Spending the time to reflect on your story will get you to a more powerful piece more quickly. And your story creativity will definitely kick in by bringing more patience into the process. This notion is rarely talked about in articles, but acknowledged as part of the story process among some top performance tellers. So take a breath, relax, reflect, and give your creativity a chance to emerge. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
John Michel's curator insight,
May 22, 4:51 PM
Deep patience. Close attention. These are not virtues often associated with college students (or some tech workers, for that matter). But as Harvard art history professor Jennifer L. Roberts recently explained, the skills for finding the "details, relationships, and orders that take time to see" can be introduced. Delete the scoop?
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wanderingsalsero's curator insight,
May 23, 8:37 PM
This is an evergreen interesting topic. I was especially intrigued with the title up above that said "Social Media Job of The Future". There might be a lot of prescience (sp?) in that choice of words. 
Dawn Adams Miller's curator insight,
May 23, 11:12 PM
Anything from LnD Dave is pure hold and very practical. Enjoy' 
Susan Wegmann's curator insight,
May 24, 8:51 AM
A GREAT resource for the buzzword "Content Curation." Finally! Delete the scoop?
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Marketers are bracing themselves (and their link profiles) for the impact Penguin 2.0 will have on SEO. Delete the scoop?
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This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue. Via Jeff Domansky 
WEDCBiz's curator insight,
May 22, 10:21 AM
Not that all of us agree with painting our daughters' rooms pink, but still, color is something we should consider when branding our small businesses. 
Ali Anani's curator insight,
May 23, 12:16 AM
A must reading to know your feelings and feelings of others 
Alison Gilbert's curator insight,
May 23, 5:12 PM
Red is a color that stimulates the appetite for food. Blue suppresses it. Delete the scoop?
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4 Digital Marketing Trends For 2013 [INFOGRAPHIC] Delete the scoop?
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Google is going to introduce a new web-page ranking algorithm in the near future called - Subject Authority.
Os Ishmael's insight:
My SEO friends, this ones for you! Delete the scoop?
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4 Digital Marketing Trends For 2013 [INFOGRAPHIC] (4 Digital Marketing Trends For 2013 #INFOGRAPHIC #smm #socialmedia #mobile http://t.co/uIClP0YuWT)... Delete the scoop?
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Data are coming from your customers and prospects at an incredible rate. Find out 3 ways your content marketing strategy can use Big Data for valuable insight about what is most engaging for your t... Delete the scoop?
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Prediction: One way or another, it won't be long before online ads go away altogether. Use these content creation strategies now to get your organization ready for the end of the online ad era. Delete the scoop?
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The path customers take before making a purchase has become more complex due to social media. http://t.co/DKW23TqQWI Delete the scoop?
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JudyGressel's curator insight,
May 24, 11:51 AM
Great tool for students promoting their videos, blogs and other content. 
Doug Breitbart's curator insight,
May 24, 1:12 PM
The Uber curation tool of life. Everything you could want and more. . . . Delete the scoop?
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'There are close to two and-a-half billion people online around the world – this number has grown 566 percent since the year 2000 – and 70 percent of them use the internet every day. As you might imagine, with that kind of presence, which amounts to more than a third of the global population, quite a lot happens over the course of each 24 hours. The Internet never sleeps. Is it possible to even fathom the idea of any given moment without someone in the world being connected to the Internet for one reason or another? It wasn’t that long ago that the Internet wasn’t even a thing, but anymore it’s something that we can’t do without. ztake a look at “A Day in the Life of the Internet”... Via Lauren Moss 
Martin (Marty) Smith's curator insight,
May 22, 1:58 PM
Think we are in the middle of a collaborative revoluton or what? 
Taylor Mergele's comment,
May 22, 2:05 PM
Absolutely. I'm willing to admit that I'm a part of all of those statistics!
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From 140-character tweets to 14,000-word print books, most content marketers now understand the value of producing content of varying lengths and format. But those that try to churn out equally high volumes of content at every length will soon find themselves collapsing from sheer exhaustion.
Enter the Content Marketing Pyramid, a framework which I first blogged about in 2010. Some have compared this content model to the old model of the food pyramid, and there are a few similarities. Both pyramids stress the importance of creating a strong foundation and building on that foundation with segments that are consumed (or created) at increasingly smaller intervals.... Via Jeff Domansky 
Jeff Domansky's curator insight,
May 22, 2:24 PM
Helpful way to look at content marketing. Remember the inverted pyramid from J-school and PR class? Delete the scoop?
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According to Mediabistro, users are spending more time on Pinterest than Twitter, Google+ and LinkedIn combined. Pinterest is big and growing. Recent stats show this image and video based social networking site has just reached 48.7 million users. If your target market is hanging out on Pinterest, you cannot afford not to have a presence there.
How Pinterest Works Pinterest is a visual bookmarking site where you can “pin” videos and images to share with others on online pinboards. The site is similar to other social bookmarking sites, but only allows you to share videos and images. People can follow you and re-pin the content you share. You can also re-pin, comment or like content pinned by other users. Visuals generate more engagement on social media. Given the visual nature of the social network, you can use it to drive traffic to your website, generate leads and maximize sales.
If you have not been taking Pinterest seriously, it’s time to take action. Pinterest is a perfect complement of other inbound traffic generation techniques such as SEO, email marketing and blogging. Here are some of the benefits of using Pinterest... Via Jeff Domansky
Jeff Domansky's curator insight,
May 22, 2:57 PM
Pinterest can be a perfect complement to your other social and content marketing activity as you can see in these helpful tips. Delete the scoop?
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Martin Debattista's curator insight,
May 24, 7:31 AM
Reminds me of the 'attention economy' in Geert Lovink's book "No Comment" I am reading just now for my research:
"In the attention economy, value is measured in the amount of time you happen to spend with any given media object or person. This can bea web site, watching your favorite show on television, text messaging afriend, talking on the phone, or blogging about the concert you attended-last night. For a long time the attention economy remained a hyped-upconcept, launched during the speculative 1990s to point to the shift fromthe production of tangible goods to immaterial services. The point thatmakes attention such an interesting commodity is the fact that it is soscarce. As Michael Goldhaber Writes in his 1996 Principles of the NewEconomy: "Attention is scarce because each of us has only so much of it to give, and it can come only from us-not machines, computers or anywhere else. Attention is another way of saying "time," as in "Where I choose to spend my time."
Lynn O'Connell for O'Connell Meier's curator insight,
May 24, 9:03 PM
"Associations are positioned to be the ultimate curators." Delete the scoop?
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Facebook and other social networks are employing keyword-sniffing programs that monitor our private communications such as chats and direct messages. When a potential criminal activity is found, the communication is presented to human auditors wh ... Delete the scoop?
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Becoming well known and a professional in your industry is often a journey that starts with a burning passion. It is no different for a social media marketing expert. Via Ariadna's Fantasy Delete the scoop?
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Entrepreneur Delete the scoop?
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You’ll often need to explain the goals of your Enterprise Content Management (ECM) program in more detail than an elevator pitch. Here are the objectives and guiding principles applicable to most ECM programs. Delete the scoop?
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Interactive tools and multimedia content are prompting teachers to take on more of a coaching or guiding role in the classroom. Delete the scoop?
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Being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new audiences.
To find out what people are doing to connect with their customers, partners and other industry stakeholders on social media in less social industries, take a look at the data in this infographic, where you’ll see: Why you should be social, even if not everyone in your industry is on boardExamples of companies innovating in social mediaThings to watch out for with social media in non-social industriesExamples that we used include companies in the following industries: MedicalPoliceAutomotiveVeterinaryLibrariesVia Lauren Moss Delete the scoop?
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