Digital Brand Marketing
8.8K views | +4 today
Follow
 
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
onto Digital Brand Marketing
Scoop.it!

How salespeople inspire customers to invest, not resist, with stories.

How salespeople inspire customers to invest, not resist, with stories. | Digital Brand Marketing | Scoop.it

Although the value of your offering is overwhelming, customers resist. Why?
More important, how will you get past this irrational wall of resistance, and make the sale?

 

 

Here's a quick article from Michael Harris that makes a powerful point: if you want to increase your sales, engage prospects in buying simulations (a special type of story) that do your selling for you.

 

I also like the SlideShare piece that comes along with this, and the free downloadable guide.

 

Master buildling and sharing these scenarios and see your sales rise. Now that's a good thing!

 

PS -- if you want more on story selling, follow fellow curator Ken Jondahl and his Story Selling curated content at http://www.scoop.it/t/story-selling ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
more...
No comment yet.
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

How to Blast Away the Top 15 Conversion Roadblocks on Your Website

How to Blast Away the Top 15 Conversion Roadblocks on Your Website | Digital Brand Marketing | Scoop.it
Conversion rate optimization has never been bigger than it is today. Just look at how much interest in conversion rat

Via malek
more...
malek's curator insight, March 28, 5:31 PM

Research has found that “nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds.”

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

How to boost the effectiveness of your blog in 2017 - Smart Insights Digital Marketing Advice

How to boost the effectiveness of your blog in 2017 - Smart Insights Digital Marketing Advice | Digital Brand Marketing | Scoop.it

It’s no secret that the most, if not all, profitable niches in online marketing are already highly saturated. If you think you have an idea for a new blog topic, there are probably a thousand blogs that already published the same post. If you want your blog to stay relevant for the upcoming years, you need a solid strategy that efficiently produces and delivers great content to your target audience.


Via Christopher Jan Benitez, malek, massimo facchinetti
more...