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Best Brand Storytelling Site On The Web From Microsoft?

Best Brand Storytelling Site On The Web From Microsoft? | Digital Brand Marketing | Scoop.it
Microsoft Stories: Best Brand Storytelling Site On The Web?
Business 2 Community
Hmm…strange for a corporate storytelling site, don't you think? Not if you're focused on one thing, and one thing only: Content.

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Karen Dietz's curator insight, September 29, 2014 10:28 AM

This post by Arik Hanson is a review of Microsoft's website and the storytelling that is going on there. This is one company that's getting business storytelling right.


Why? Because Microsoft seems to be focusing more on sentiment than social signals. Now that's a change. I'm not sure if that's a good idea or not, but the quality of their storytelling is high. Maybe that's because they are more concerned about the quality of the story they are crafting than social media metrics. It seems logical the two are not mutually exclusive, but this seems to be Microsoft's strategy.


Enjoy the article and poking around the Microsoft site for examples of really good storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Martin Sturmer's curator insight, September 29, 2014 11:49 AM

http://www.microsoft.com/en-us/news/stories/index.html

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The latest on how to write an awesome About Me page that tells your story

The latest on how to write an awesome About Me page that tells your story | Digital Brand Marketing | Scoop.it
Struggling to write your About Me page? Find out how to write a killer about page and the secret ingredients (& inspiration) every blogger should know.

Via Alessandro Rea, Karen Dietz
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Paul Dixon's curator insight, February 5, 2014 12:09 PM

Every blogger should have an About Me page that stands out from others, engages their audience and encourages the reader to come back to their blog over and over again. Here, in this article, you get all the clues you need, including a template, to write an intriguing and captavating About Me page.

Travel 2 the Caribbean's curator insight, February 6, 2014 2:48 AM

Wow! Very insightful info

Sestyle's curator insight, February 6, 2014 4:29 AM

There’s no cookie-cutter blueprint to ensure success. All you can do is align with what feels good and right to you, because when it’s authentic and shows your inner light ablaze, your people will love it.

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8 Reasons Why Pageless Design is the Future of the Web

8 Reasons Why Pageless Design is the Future of the Web | Digital Brand Marketing | Scoop.it
Pageless design frees websites from the outdated conventions of print design and fully utilizes the digital platform they’re built on.


Right now there is a paradigm shift happening in web design. It’s gaining traction but it’s going to take the leadership of designers and developers the world over to nudge the rest of the web in the right direction. What direction is that?

The one where we finally free websites from the outdated conventions of print design and fully utilize the digital platform they’re built on. Where we kick archaic elements like pages to the curb and instead create unique, satisfying, web native experiences.


Via Lauren Moss
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How Engaging Storytelling Can Improve Your Website

How Engaging Storytelling Can Improve Your Website | Digital Brand Marketing | Scoop.it
Editor's note: the following is a guest post by Jenny Li, who spent this past summer with us as an intern. She is finishing up her senior year of high school,

Via Hans Heesterbeek, Karen Dietz
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Karen Dietz's comment, September 7, 2013 11:27 AM
I'm right with you Ron. And Carol, yes I loved that this article was written by an Intern. It's great modeling for all of us as you point out.
Peter Stewart's curator insight, September 7, 2013 6:05 PM
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Matthias Accadia's curator insight, December 12, 2013 5:33 AM

Trop de données, tuent la donnée. Parce que nous n'avons pas le temps de tout lire ni de tout retenir. Le data storytelling ou datachart, une solution en vogue et efficace ?

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Responsive Website Design: Everything You Need To Know [10 Infographics]

Responsive Website Design: Everything You Need To Know [10 Infographics] | Digital Brand Marketing | Scoop.it

These 10 infographics will teach you many essential elements to begin to know about Responsive Website Design- a major design trend for 2013.

Simply put, Responsive Website Design is a way for designers to create one website with a few style sheets, which allows the website to be seen on any device without having to create it from scratch for a tablet, mobile device, desktop device, etc.

With Mobile Search increasing rapidly, having a website that works for every device is a necessity and responsive design allows the site to reformat content appropriately.

 

Learn more at the infographic gallery at the article link...


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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

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Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!
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How Social Sites Make Money - Infographic

How Social Sites Make Money - Infographic | Digital Brand Marketing | Scoop.it

The number of social media followers are growing. But how do they all make a profit? This infographic indicates which websites make money with ads, paying customers, mobile apps or affiliates.


Take a look at which revenue streams help major social networking companies go from social service to successful business.


Via Lauren Moss
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Reeda Malik's curator insight, February 14, 2013 2:51 AM

Ever wonder how these social sites make their money?

Philippe Trebaul's curator insight, March 2, 2013 6:42 AM
How Social Sites Make Money ? - Infographic

"The number of social media followers are growing. But how do they all make a profit? This infographic indicates which websites make money with ads, paying customers, mobile apps or affiliates.


Take a look at which revenue streams help major social networking companies go from social service to successful business".




















How Social Sites Make Money - Infographic via @MYDstudio http://sco.lt/...


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Infographic: SEO for the mobile search world

Infographic: SEO for the mobile search world | Digital Brand Marketing | Scoop.it

Apple's Siri, along with mobile apps and mobile searching in general, are changing search habits and posing new challenges and opportunities for search marketers.

Alchemy Viral has created an infographic that covers a variety of things to keep in mind about how to better react to the growing number of mobile searches, including those being routed through Siri. (Alchemy is a UK-based firm, hence the use of “optimisation” rather than the US English spelling:)

 

Take a look at this infographic for more details on responsive web design, search tools, social and content optimization, content, and more factors that are relevant to SEO for the mobile internet...


Via Lauren Moss
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Telling a Better Story: Reinventing The Corporate "About" Page w/ Visual Storytelling

Telling a Better Story: Reinventing The Corporate "About" Page w/ Visual Storytelling | Digital Brand Marketing | Scoop.it
Pics of golden retrievers, jars of peanut butter, and someone's kids create a more human corporate identity.

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Karen Dietz's curator insight, May 1, 2014 12:22 PM

I'm still on the road yet when I found this gem, I couldn't wait to share it with you. Talk about a mash-up between visual storytelling and corporate "About" pages! Here's your opportunity to get away from those boring corporate bios.


Check out these "About" pieces and start thinking about how you can tell your story differently. Have fun creating them and posting them on your website!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's comment, May 3, 2014 5:36 PM
A modern concept of "about",
Art Jones's curator insight, May 4, 2014 11:22 AM

Be Visual

Don't be Boring

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Episode #13 – “Every guitar has a story.” Turning websites into stories for impact

Episode #13 – “Every guitar has a story.” Turning websites into stories for impact | Digital Brand Marketing | Scoop.it

Guitars are known by the stories of those who loved them and the music they created.  When Ian opened his guitar shop, he didn’t so much sell guitars as tell their stories.


Via Karen Dietz, malek
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Karen Dietz's curator insight, January 21, 2014 3:00 PM

Here is episode #13 from story guru Annette Simmons. Here she interviews Ian Rhodes who takes blah websites and integrates compelling stories into them. The result? Fabulous websites that build authority and unique personal branding for clients. Yeah!


Ian's got a fascinating background that includes guitars. This taught him the power of storytelling in both B2C and B2B commerce.


Don't miss the insights Ian shares! It's also a great example of how quirky backgrounds can lead to terrific success.


This interview is also available on iTunes. Subscribe to The Story Factor Podcast.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

David Hain's curator insight, January 22, 2014 9:14 AM

Karen Dietz:

"Here is episode #13 from story guru Annette Simmons. Here she interviews Ian Rhodes who takes blah websites and integrates compelling stories into them. The result? Fabulous websites that build authority and unique personal branding for clients. Yeah!"

malek's curator insight, January 22, 2014 11:01 AM

Let's not forget songs were made to tell a story (Barry Manilow is my favorite). Alas, not any more

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Stories - Why They Are So Important NOW in Biz

Stories - Why They Are So Important NOW in Biz | Digital Brand Marketing | Scoop.it

Your website must begin by sharing stories. Almost immediately your marketing should emphasize User Generated Content (UGC). You share your stories to create TRUST. When your customers share their stories trust is assured.


Via Karen Dietz
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Karen Dietz's comment, September 22, 2013 10:39 AM
Harish, what are your experiences with C2 builder? Do you use it?
Hans Duchardt's comment, October 1, 2013 11:02 AM
At my host I create an invitation page to invite visitors to write their own impressions/experience for a certain topic (mainly places in my hometown, a travel destination) and these "comments" of a minimum of 250-300 words plus pictures create a brand new page on MY site and adds quite some value. Content2 is something which should become soon main stream. It's catching on.
Karen Dietz's comment, October 3, 2013 8:21 AM
Many thanks for the additional information Hans! I look forward to checking out C2 builder.
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UX 101: What Is User Experience? [infographic]

UX 101: What Is User Experience? [infographic] | Digital Brand Marketing | Scoop.it

When it comes to design, user experience is one of the key things.


According to this infographic, 68% of users leave because of poorly designed websites and 62% of customers base future purchases on past experiences. These stats alone are clear enough that UX (User Experience) isn’t something that can be taken lightly. The life and blood of your business might very well depend on this factor alone.


Have a look at this infographic to learn more about what User Experience is all about.


Via Lauren Moss
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Ennio Martignago's curator insight, August 2, 2013 7:42 AM

Chissà quanti IT manager considerano che l'impatto delle piattaforme in azienda dipende dal fatto che il "68% degli utenti abbandona a causa della scarsa qualità nel design della UI mentre il 62% di essi basa le proprie scelte sulle esperienze passate"? Di certo una valutazione di questo genere influisce sulla fiducia dei clienti interni verso i propri IT manager. Non siamo più negli anni '80 o '90 quando bastava buttare lì qualche terminologia tecnica per zittire tutti. Oggi vi è una conoscenza basata sul confronto di altre proposte, su quelle adottate a casa propria e su pacchetti tutto compreso testabili facilmente dall'utilizzatore finale. 

Prof. Hankell's curator insight, August 2, 2013 10:49 AM

UX = User eXperience

RDV Weekly's curator insight, February 7, 2014 4:02 PM

Let's talk UX basics... and how the numbers speak to the importance to having an excellent interface.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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10 Examples of Storytelling in Web Design

10 Examples of Storytelling in Web Design | Digital Brand Marketing | Scoop.it

In “Storytelling in Web Design,” I explained the three most basic aspects of storytelling — character, setting, and action — and offered ways to begin including storytelling in web design using basic design elements. In this article, I will examine ten sites that use storytelling and list the character, setting, and action found in each story.


Via Gregg Morris, Karen Dietz
Os Ishmael's insight:

Love this!....

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Brad Tollefson's curator insight, March 28, 2013 3:58 AM

Excellent. 

Ruth Bass's curator insight, March 29, 2013 4:39 PM

add your insight...

Ruth Bass's curator insight, March 30, 2013 2:03 PM

add your insight...

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
more...
Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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10 Ways Customer Stories Help Companies Sell

10 Ways Customer Stories Help Companies Sell | Digital Brand Marketing | Scoop.it
10 Ways Customer Stories Help Companies Sell http://t.co/3JwGufQB via @Savvy_B2B...

 

Woo hoo! If there was any doubt about the necessity for crafting and promoting your customer's stories, then this quick post will dispell them all.

 

Customer case study specialist Casey Hibbard shares some research from Gartner about the impact of customer stories on sales, and then lists specifically how customer stories can lead to business growth.

 

As I'm rebuilding my website, I'm taking Casey's advice -- and hope you do too. 

 

Oh -- but make sure you are actually writing customer stories to share and not testimonials. Testimonials are critical -- yet they are mostly valuable opinions from customers about their experience with you. That's part of your 'story' but they often are not really stories. 

 

Soooo -- write mini-stories or storied case-studies about your work with customers to receive the full impact of your customer stories!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | Digital Brand Marketing | Scoop.it

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.

 

Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

Define your goals Define your metrics Decide on tactics Execute a successful strategy

 

So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.


Via Lauren Moss
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kendall irvine's comment, September 25, 2013 8:20 PM
I really enjoyed this article due to the simplicity of the inforgraphic showcasing the information in a colourful and engaging way. As there are several types of social media such as facebook, twitter and tumblr (blogs) having media stratergy for each one is important. All of them have different communiction features and different target audiences. Kamal has chosen well and agreeing with emma that this really links well with the week 7 lecture topic.
Christine IMC's curator insight, September 26, 2013 10:15 PM

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.