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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Having Fun & Joy With Data Driven Storytelling

We are bombarded with 174 newspapers worth of information each day and in order to get your message to cut through the noise, you need to be simple to understand


Via Karen Dietz
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Karen Dietz's curator insight, September 13, 2013 2:06 PM

What a great slide share program on visual storytelling and not being afraid to build visual stories out of data.


And many thanks to fellow curator Baiba Svenca for suggesting this piece to me!


Here's what I like about this SlideShare post -- it contains terrific data about visual storytelling that we all can use in our work. As businesses, we can take this information to share with others to bring them on board with visual storytelling. As consultants, the info is really good to share with clients.


I also like how the author Leslie Bradshaw gives us some processes to use to create our own visual stories of data. There's lots to think about and play with here!


What I miss from the presentation is any mention of actual storytelling elements that are essential if you are going to do visual storytelling with data -- like how to embed emotions and use LOTS (the language of the senses) in the design and presentation of data to help create the story. Or how to use story structures to organize the data.


So when you are creating your visual stories, add these pieces in for maximum impact and to stand out from the crowd!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Baiba Svenca's comment, September 13, 2013 2:13 PM
Thanks, Karen. This is one of the most attractive slideshows I have seen which only proves how important visuals are for capturing the audience's attention.
Karen Dietz's comment, September 13, 2013 6:36 PM
I agree Baiba and I so appreciate the recommendation! I would have missed this otherwise. Have a great weekend :)
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Better biz storytelling tools -- Visual Thinking Landscape + cool videos!

Better biz storytelling tools -- Visual Thinking Landscape + cool videos! | Digital Brand Marketing | Scoop.it

Visual thinking is a way to organize your thoughts and improve your ability to think and communicate. It’s a way to expand your range and capacity by going beyond the linear world of the written word, list and spreadsheet, and entering the non-linear world of complex spacial relationships, networks, maps and diagram.


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Jose Gonzalez's curator insight, July 7, 2013 7:00 PM

Wonderful !

Thanks,

Karen Dietz's comment, July 24, 2013 1:24 PM
You are welcome Jose and have a great week!
Sylvia Guinan's curator insight, February 24, 2014 3:29 AM

A beautiful, organic, yet precise look at visual thinking through to visual design:)

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Why it’s time to rethink visual storytelling on the web from the bottom up

Why it’s time to rethink visual storytelling on the web from the bottom up | Digital Brand Marketing | Scoop.it

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cyneth's curator insight, May 16, 2013 4:23 PM

Adam Westbrook is proposing a new idea for visual storytelling on the web.

As technology becomes more pervasive and immersive, artists are sensing limitless possibilities on the horizon. Adam invites developers, designers, artists and storytellers to engage in a conversation around new ideas.

Jonathan Rattray Clark's curator insight, May 16, 2013 4:47 PM

bottoms up

mirmilla's curator insight, May 17, 2013 11:12 AM

Visual Storytelling as a web-native form. An inspiring thought.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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4 Businesses Leveraging Storytelling With Images | Social Media ...

4 Businesses Leveraging Storytelling With Images | Social Media ... | Digital Brand Marketing | Scoop.it
The good news is that visual storytelling isn't a high-cost strategy. Consumers aren't looking for the highest-quality visual content. Consumers want stories told in a visual way that encourage, engage, enlighten and entertain.

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Jeff Domansky's comment, January 17, 2013 5:15 PM
So true Brian and if we can keep"marketing's" hands off, we can win ;-)
Jeff Domansky's comment, January 17, 2013 5:16 PM
Karen, totally agree on visuals. On voice, quality gear is critical after a great story of course.
Karen Dietz's comment, January 17, 2013 5:34 PM
Yeah, the right audio gear is critical for sure. LOL on keeping marketing's hands off! Sooooooo true :)
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A Presentation App That Forces You To Tell Better Stories

A Presentation App That Forces You To Tell Better Stories | Digital Brand Marketing | Scoop.it
The dangers of bad a PowerPoint presentation are manifold. It might just mean putting your audience to sleep, or running afoul of the High Council of Information Design.

 

Now here's something that looks promising! I'm downloading the storytelling app now to my iPad so I can start playing with it. I'll let you know how it goes.

 

We all need better and easier tools to create digital stories. Part of the trick is figuring out which one YOU like. So I'll keep posting different apps and technologies that appear so you can try them out and decide which one works best for you.

 

Have fun with this one! If you try it out, what do you think of it?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Fab Storytelling! How Honest Tea Sold to Coke--But Kept Their Soul

Fab Storytelling! How Honest Tea Sold to Coke--But Kept Their Soul | Digital Brand Marketing | Scoop.it
The Honest Tea founders raised eyebrows when they sold their company to Coke for millions of dollars.

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Karen Dietz's curator insight, July 11, 2013 3:32 PM

Aaarrggghhh!! I want to know the end of the story! But I have to wait until it's published in September 2013.


Now here is brilliant biz storytelling! The Honest Tea founders tell their story of how they sold their business to Coca-Cola as a graphic novel (comic book form). This post shares an excerpt of their story and it's a cliff-hanger. I can hardly wait to find out what happened and hear how the story ends. I'm counting down the days until the book comes out.


So the company creates their story as a graphic novel, publishes a part of it on the web, doesn't share the end, and readers defnitely want to hear how it turns out. Think they'll buy the book? Oh yeah!


Take some lessons here. Let your creativity kick in and create something similar. Your audience will love it. And keep having fun (storytelling is fun BTW, if you haven't figured that out yet)! :)


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Storytelling w/ Data: What Are the Audience Impacts?

Storytelling w/ Data: What Are the Audience Impacts? | Digital Brand Marketing | Scoop.it

Storytelling with data visualization is still very much in its “Wild West” phase, with journalism outlets blazing new paths in exploring the burgeoning craft of integrating the testimony of data together with compelling narrative.


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Karen Dietz's curator insight, June 7, 2013 5:13 PM

This article is a little heady but fascinating. I love eavesdropping in on other fields to see the effects storytelling is having, and to understand how we are grappling with similar issues. And to understand what their contributions might be!


This is a perfect example. Data visualization or data storytelling or data narratives is a hot topic today. The internet is littered with smart, funny, interesting, or very dense infographics that we pass around like hot cakes.


For many years data-visualization has focused on how to take data and visually display it so it is easily understandable. Lately they want the data to tell a story, but haven't yet explored adding story structure and story elements into their end products very much. And they interchange the words narrative and storytelling a lot thinking they mean the same thing (not all narratives are stories: think Wikipedia entry).


Nevertheless, their efforts are admirable and I enjoy keeping tabs on this field. And what I like about this article is that it is beginning to ask two critical questions -- what effects do our data visualizations have on our audiences; and how do we measure that?


So the author, Nick Diakopoulos, identifies elements that story conveys that we are very familiar with: learning, memorability, insights, engagement, sharing, conversation, credibility, persuasiveness, emotional responses, etc. The author forgot 'taking action' :)


Fascinating! I love this because as people in the field of data visualization entertain these questions, how they organize and display their material is going to change and become more 'storied'.


Why else is this article important? Well, because I bet folks creating infographics can learn a lot from us biz storytellers. And likewise, I think that these brilliant data folks will come up with nifty techology solutions about audience reactions that business storytellers will be able to benefit from. And that's just my first guess.


Dealing with data runs along a spectrum -- from business people and storytellers wanting to know how to weave data into their stories to data geeks wanting to know how to display their numbers in ways that tell a story.


Through conversations and sharing between our fields, we can learn a lot from each other and be better for it. Here's to collaboration and cross-pollination!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Kati Sipp's curator insight, June 8, 2013 8:11 PM

Do you use data to tell stories in your work, as a journalist or organizer? You might want to check this out.

Marie-Sophie's curator insight, June 14, 2013 4:20 AM

#Therearedifferentwaystotellthisstory

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Digital Brand Marketing | Scoop.it
Crunching numbers is only half the battle.

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Mike Ellsworth's comment, April 15, 2013 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 2013 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 2013 9:07 AM

Social is also adding the "story" back in data storytelling.

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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Visual Storytelling Survey Yields Startling Results

Visual Storytelling Survey Yields Startling Results | Digital Brand Marketing | Scoop.it
Yesterday Corporate Visions announced the results of its fourth quarter industry survey on visual storytelling, which was taken by more than 300 busi (Visual Storytelling Survey Yields Startling Results http://t.co/9p79HOHu)...

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Karen Dietz's curator insight, January 9, 2013 2:13 PM

Well, here is an under-utilized visual storytelling technique -- using whiteboards during sales presentations.


According to this latest research, whiteboard visual storytelling -- or let's say any kind of visual storytelling -- in not being used during presentations, which is negatively impacting sales.


Wow! If you do any kind of marketing/sales presentations for your company, you might want to pay attention to this research.


Time to go build those visuals to grow the business this year!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Just Story It - Scoops

Just Story It - Scoops | Digital Brand Marketing | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

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Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!