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Why SEO for Web Designers Went Boom - Curagami

Why SEO for Web Designers Went Boom - Curagami | Digital Brand Marketing | Scoop.it
With 22,000+ views SEO for Web Designers blew up thanks to a defined tribal audiences, advocates and luck. Discover tips on how to blow your content up too.

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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Going Viral: Secrets of Writing Smart, Long Form Storytelling

Going Viral: Secrets of Writing Smart, Long Form Storytelling | Digital Brand Marketing | Scoop.it
Going deep with the founders of Wait But Why, who show that thoughtful, long-form content is king.

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Karen Dietz's curator insight, March 9, 3:11 PM

What a great article! The data is now in -- long form storytelling goes viral and bucks the myth that we all have the attention spans of a gnat.


What I love about this post is how thorough it is. And thoughtful. Author Michael Grothaus @michaelgrothaus features long-form bloggers Tim Urban and Andrew Finn and their site Wait But Why. Grothaus digs deep into why their blog has been such a run-away success with its long form stories, and what it means. Plus he shares numbers with us:

  1. Average length of their article (3,000 words)
  2. Traffic in 19 months: 31 million unique visitors, 87 million page views, 106,000 newsletter subscribers
  3. Average shares: 300,000 to 600,000 shares per article
  4. Posting frequency: one article/week on average


Gotta love those numbers! Next Grothaus shares Urban and Finn's philosophy about writing such long posts. The he delves into 4 elements that make their posts go viral that you, too, can follow.


May all your business stories bring you numbers like those above!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


Marco Favero's curator insight, March 10, 2:55 AM

aggiungi la tua intuizione ...

Lachlan Brown's curator insight, March 11, 6:27 AM

Some excellent advice for creating valuable and quality long form content.  Key takeaways include writing on what you're passionate about, being authentic, working hard, and using images to support the words, not the other way around.

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6 Things Making Stories Go Viral--Will they Amaze or Infuriate You?

6 Things Making Stories Go Viral--Will they Amaze or Infuriate You? | Digital Brand Marketing | Scoop.it

"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"


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APIntd's curator insight, March 10, 2014 4:42 PM

Une (petite) leçon à garder en tête pour la diffusion d'information

Jody MacPherson's curator insight, March 10, 2014 5:36 PM

I think this sums up social media quite nicely:

"The irony, of course, is that the more data we mine, and the closer we come to determining a precise calculus of sharing, the less likely it will be for what we know to remain true. "


Welcome to reality. 

Atul's curator insight, March 27, 2014 6:54 AM

Good Read

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Going Viral--The Science of Sharing Biz Stories

Going Viral--The Science of Sharing Biz Stories | Digital Brand Marketing | Scoop.it

Jonah Berger, Wharton School professor and author of Contagious: Why Things Catch On.


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Mirjana Podvorac's curator insight, June 4, 2013 6:17 AM

From Harvard Business Blog.

Renee Baribeau's curator insight, June 4, 2013 1:56 PM

Going viral is an art and also a guessing game.

Jose Nevarez's comment, June 27, 2013 10:29 AM
Thanks Karen, I just purchased the book because of your insight.
Rescooped by Os Ishmael from digital marketing strategy
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The Secret to Content Marketing | INFOGRAPHIC

The Secret to Content Marketing | INFOGRAPHIC | Digital Brand Marketing | Scoop.it
Wondering how to make your content go viral, getting into several different networks? You might just be making a key mistake, such as lacking a directed strategy.

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malek's curator insight, May 2, 2:47 PM

 brand-hype-free content works infinitely better than overly self-serving efforts.

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Get Funny! Biz Storytelling With Humor To Boost Shares, ROI

Get Funny! Biz Storytelling With Humor To Boost Shares, ROI | Digital Brand Marketing | Scoop.it
Authors galore keep suggesting that adding humor to business stories is a big win. People love it.

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Karen Dietz's curator insight, July 11, 2014 1:25 PM

I recently wrote this blog post for Curatti.com and thought to share it with you all too. I took the best storytelling + humor articles I could find to create a handy reference guide for you.


I love bringing humor into my articles and curation -- but it can be tricky at times. So how do you use it well? Even more important, how do you use it well so you get more shares and boost your ROI? The articles I chat about here have great tips for all these points.


I've reviewed each article, and provide the links. Hope you have fun with these.


Get happy. Get funny. Bring a smile to someone's face today in whatever you share :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 



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Social Sharing, How to Inspire Fans to Share Your Stories

Social Sharing, How to Inspire Fans to Share Your Stories | Digital Brand Marketing | Scoop.it
Social Media Marketing Podcast 59, in this episode Simon Mainwaring shares the importance of tapping into the power of your fans to share your story.

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Karen Dietz's curator insight, November 20, 2013 1:59 PM

It must be the day for podcasts! Here another great one focused on what you need to do to have the business stories you are telling be widely shared.


What I love about the podcast by social media author Simon Mainwaring is he specifically tells you how to re-orient/reposition yourself so your stories get shared. He also chats about the kinds of stories you need to be telling, and the role of employees in getting your stories shared.


This episode is chock full of good stuff and examples. Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, November 20, 2013 4:12 PM

Going for the jackpot: fans deal your story..very clever

Rescooped by Os Ishmael from Content Creation, Curation, Management
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The Viral Marketing Cheat Sheet

The Viral Marketing Cheat Sheet | Digital Brand Marketing | Scoop.it
Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you.

Via Martin (Marty) Smith, massimo facchinetti
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Martin (Marty) Smith's curator insight, March 26, 2013 10:43 AM

Cool checklist for how to have your content go viral. Love "don't be neutral" since that is so hard to train out of corporations.


Poeple have no problem not being neutral. Companies want to please eveyrbody. Yeah, that day is GONE, so take a stand, have a voice tell us what you really think and so who you really are and we may just LOVE you back. 

Nat Sones's curator insight, March 26, 2013 12:11 PM

Creating #viral's like Douglas Adams' tips on flying: aim at the ground and miss. It's hard to force it. But there are some tips, and some great ones here.