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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Hypertelling: The Buzz Word You Probably Don’t Know But Need To Understand

Hypertelling: The Buzz Word You Probably Don’t Know But Need To Understand | Digital Brand Marketing | Scoop.it
At this week’s C2 conference, one of the visionaries at Google introduced the audience to a new phenomenon.

Via Karen Dietz
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Karen Dietz's curator insight, June 2, 1:01 PM

Is this buzz word for real, or what?

 

I've seen this twice now, and am wondering if hypertelling is just a bunch of hype -- or if there's really something to pay attention to.

 

Apparently, this is the latest game-changer in storytelling. The author, David McMillan, is reporting on the latest development from Mike Yapp at Google. Google is now saying that we all must now morph into hypertelling.

 

So what is hypertelling? According to Google, we can now forget the teller. “It’s no longer about an audience,” Yapp said. “The user is in control.” The user, instead of watching a TV show, will create their own episodes. It's all about setting up storytelling experiences that the user controls.

 

Well, I can see this happening as a result of Virtual Reality (VR). But I'm a very busy woman who has more projects going on than there are hours in the day. When I stop work around 6 pm, all I want to do is watch or read good stories -- not play more, create more, or do more work to create another story.

 

In the end, it's about balance -- there's a time and place for it. 

 

Actually, this notion of hypertelling has been around for thousands of years -- it's called "play". And obviously, Google doesn't understand the dynamic of co-creation in our current forms of storytelling.

 

This article does as some really good questions though regarding the notion of hypertelling to conferences/events and user experiences. I think this is very useful.

 

What do you think about this new buzz word?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Biz Storytelling Trend: Publishers Are Going All-In With VR

Biz Storytelling Trend: Publishers Are Going All-In With VR | Digital Brand Marketing | Scoop.it
Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, with publishers adding more sophisticated virtual reality and 360-degree storytelling into the mix.

Via Karen Dietz
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Karen Dietz's curator insight, May 2, 6:43 PM

Get ready -- virtual reality storytelling is going mainstream. Here's an article hot off the press from Ad Week.

 

As the author Lauren Johnson says, "But with Facebook and YouTube building 360-degree videos into their platforms and with headsets like Oculus Rift and Samsung Gear available to consumers, heavy hitters such as The New York Times, AOL and PopSugar are betting that brands are ready now to get on board."

 

Strap in and get ready for take off! Read more about who is doing what -- and when (like now) -- and follow the links to see what kind of VR storytelling is going on.

 

Now where did I put my Google Cardboard?!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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An 'empathy machine'? How virtual reality could affect storytelling

An 'empathy machine'? How virtual reality could affect storytelling | Digital Brand Marketing | Scoop.it
The documentary is being reinvented for virtual reality, but what challenges does this pose to content creators?

Via Karen Dietz
Os Ishmael's insight:

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

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Educational Peaks's curator insight, March 24, 6:28 AM

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

Stephania Savva's curator insight, March 24, 6:33 AM

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

Mark E. Deschaine, PhD's curator insight, March 26, 8:20 AM

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

Rescooped by Os Ishmael from Ecom Revolution
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VR Inside The Dali Store & Coming To E-commerce Near You via Curagami

VR Inside The Dali Store & Coming To E-commerce Near You via Curagami | Digital Brand Marketing | Scoop.it

VR Inside The Dali Store
Watching Goodby Silverstein & Partners’ brilliant retelling of the Salvador Dali experience via virtual reality (VR) should have every e-commerce team reading this email sitting up, paying more attention and wondering what is it for them to start thinking about vr, experiences and the future of a new kind of online commerce. 


Via Martin (Marty) Smith
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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How is Google is Powering Storytelling in 2016? Find Out Here

Few people know Google and Google Plus the way Martin Shervington does. Kathy Klotz-Guest and Martin discuss (and laugh about) business storytelling trends i...

Via Karen Dietz
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Karen Dietz's curator insight, January 8, 1:46 PM

In this 38 minute video fellow biz story colleague Kathy Klotz-Guest (and a curator here, too) interviews Martin Shervington of Google to discover how the company is supporting business storytelling in 2016. Fascinating! Lots to think about here and I know you'll find insights here.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Kajsa Hartig's curator insight, January 9, 3:45 AM

A few insights: People gather around collections/interests not other people. How can museums curate collections more effieciently in social media? How can (curated) collections connect with communitites? Also: Stories are told 'on the fly'. How can museums connect with the visitors' own stories? How can the museum's and visitor's stories merge? Not yet sure about the role of Google for museums but some interesting thoughts here.

Dr. Madelyn Blair's curator insight, January 11, 4:52 PM

Just in case you are reeling with all the changes, this interview with Martin Shervington of Google will just add to the mix. That said, he will give you some insights into what is happening in technology uses. And being informed is one of the best way to be prepared. Have fun listening to his excitement, energy, and focus. This review written by Madelyn Blair, PhD. See more at www.madelynblair.com or follow @madelynblair.

Rescooped by Os Ishmael from Marketing Revolution
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Holiday E-commerce Trends Infographic Includes Free Shipping, Mobile & More

Holiday E-commerce Trends Infographic Includes Free Shipping, Mobile & More | Digital Brand Marketing | Scoop.it

5 Holiday Ecommerce Trends
Holiday E-commerce Trends Infographic shares trends in free shipping, gamification, mobile, cause and loyalty marketing we've watched for years. 5 BIG Trends for this holidays includes:

* More, Better & Faster Free Shipping 
* Mobile  research and games, some smartphone bying\

* Gamification and lmore loyalty programs (they work)

* More causes & movemens less shouting and doorbusters

* More asking for help

Find each of these trends in our Holiday Ecommerce Infographic on Curagami.  


Via Martin (Marty) Smith
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The Storytelling Backlash: 9 Arguments Against It

The Storytelling Backlash: 9 Arguments Against It | Digital Brand Marketing | Scoop.it
There seems to be a backlash to the content marketing movement and business storytelling is being used as its poster child. Here are nine arguments against business storytelling followed by my counterarguments.

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Karen Dietz's curator insight, September 2, 2015 2:28 PM

What a provocative piece! Yes, there's a backlash against storytelling going on. Basically, that storytelling is bad and we should avoid it. Makes me laugh. 


Since we think in stories, talk in stories, and stories are the way we make meaning of the world, It's like people saying "Don't have a brain!" How silly.


So this article charts out the 9 arguments against storytelling, and offers clear, concise, brilliant rebuttals. Yay! Take these to your clients/colleagues whenever you hear one of these pop out of their mouths.


Written by Ron Ploof, as you read these arguments you will scoff and then enjoy Ron's reply. Above all, keep those stories coming! Be brave. Story is worth fighting for.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Ecom Revolution
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Ecommerce Future: A Symphony of Feeds via @Curagami

Ecommerce Future: A Symphony of Feeds via @Curagami | Digital Brand Marketing | Scoop.it
Ecommerc's future is going to be a symphony of feeds. Use SellWare.com to help manage the sell anytime, anywhere future that is coming fast.

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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Biz Story Trends + Curation Tips Radio Show

Biz Story Trends + Curation Tips Radio Show | Digital Brand Marketing | Scoop.it
In this episode of Story Powered™ Lianne Picot will be ‘hanging out’ with Karen Dietz of Just Story It. Karen will be sharing some of the articles and news

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Karen Dietz's curator insight, May 8, 2015 12:01 PM

Lianne Picot, for her radio show Story Powered, interviewed me the other day and the recording is now ready to listen to.


During our 57 minutes together we have a great time talking about the trends in business storytelling I'm seeing, what I look for in articles to curate, and what you need to think about if you want to get started curating material.


I share lots of good tips. Enjoy the show and story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Ecom Revolution
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The Rise of Social Shopping via @HaikuDeck

The Rise of Social Shopping via @HaikuDeck | Digital Brand Marketing | Scoop.it

Rise of Social Shopping
Blink an eye and big stuff happens. With valuations in the billions for sites such as +OpenSky and in the hundreds of millions for relative newcomer WaNeLo.com Don't get lost in the trap such valuations create.

Remember Arthur C. Clarke's quote:
Any sufficiently NEW technology is indistinguishable from MAGIC.

There are several forms of new ecommerce magic happening now including:

+Wanelo = gamified, social & mobile shopping.
MassDrop = social affiliate program.
+OpenSky = Social Shopping with a #crowdfunding or +quirkydotcom  feel.
+fab.com = social shopping.
+Etsy = +eBay for crafters.
+Woot = Daily Deal

We added a new section to our Ecommerce Questions Haiku Deck to reflect the rise of social shopping. We also noted how and why Amazon should be worried. New "social shopping" plays are hitting Amazon right where they are vulnerable - community, social and mobile.

Amazon is  "Search and Stab" and they are about to compete with savvy mobile game creators. Shopping as a social game will beat low prices created by scale. Didn't Amazon just prove that point by vanquishing Walmart from the king's ecommerce throne?

Amazon understands the ARBITRAGE of online commerce better than anyone, but what if arbitrage wasn't the driving force anymore? Going to be an interesting fight between SCALE and its many benefits and a new generation of "kids" who don't know any better than to question everything, assume nothing and have FUN.

Fun is contagious. Will follow with video notes soon.


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The Future & the 4 Horsemen: Amazon, Apple, Google & Facebook - Curagami

The Future & the 4 Horsemen: Amazon, Apple, Google & Facebook - Curagami | Digital Brand Marketing | Scoop.it

Marty Note
Excellent bricks vs. clicks rant here by Scott Galloway. We agree with about half of what he says and note our disagreements here: http://www.curagami.com/news/the-future-the-4-horsemen-amazon-apple-google-facebook/

Biggest disagreement is defining Amazon as a "e-retailing pure play". That is nonsense. Amazon is an INFORMATION pure play and they are agnostic about where information takes them. Professor Galloway is going against trend here.

Are we really all going to start piling in our cars and buying on our phones to ship to store? Maybe and I like his Best Buy example, but Amazon can zero out any advantage bricks and clicks brings in about a day.

As I noted in the post, we all can. There is so much SPACE out there waiting for stores we could start up a multi-point store system in a matter of days. We don't see bricks as the distinct advantage Scott does. Not by a long shot.

We see the world moving to digital goods and away from hard goods. That doesn't bode well for anyone NOT in the information business. Galloway even notes Amazon functions as a search engine as much as an e-retailer. That advantage doesn't erode fast. He needs to see my pagespread chart showing Amazon with millions of pages indexed vs. next closest competitor (Apple).

His points about mobile, search and Google feel correct. Search is changing and he gets one of the forces right - appification. Apps = search less, so appying up is a good idea. Run out and open 100 stores? Not so much, at least not unless the Renaissance Galloway preaches looks like a reality.


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Rescooped by Os Ishmael from digital marketing strategy
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7 Strategies That Are Transforming Mobile Apps

7 Strategies That Are Transforming Mobile Apps | Digital Brand Marketing | Scoop.it

Just as every company is now a publisher (or should be) if they wish to have an effective digital strategy, I believe the next phase of growth will be that marketing departments of every company need to be involved in the development of mobile and/or tablet applications. If that doesn’t sound like a reality – I’ll provide an example.

We recently designed and developed a mobile application for engineers to use to make a plethora of different conversions for calculations they need to make daily. The company we built it for is a surface technology company. Does the application sell? No! That’s not the point – the point is to have the company’s name top of mind as engineers are working day to day. Greater brand awareness and click to contact calls to action enable them to take the next step. Immediately upon release, over 300 users in their industry downloaded the application and are utilizing it daily. It is a huge acquisition and retention win with a minimal investment.


Via Russ Merz, Ph.D., Rosetta Carrington Lue, Fred Zimny, malek
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LaurentHinard's curator insight, February 23, 2015 8:43 AM

Last features and trends on Mobile 

Martine Coutu's curator insight, February 23, 2015 11:56 AM

Le département de marketing au centre du développement des applications mobiles. Comme les deux doigts de la main.

Apptimate's curator insight, February 27, 2015 3:30 AM

Security and privacy will be critical in 2015. Otherwise, we will see a great backlash. Non-trust worthy apps mean non-trust worthy brands that people will abandon.

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Why The Internet of Things Changes...Well Everything

Why The Internet of Things Changes...Well Everything | Digital Brand Marketing | Scoop.it

Internet of Things (IoT)
The idea of a connected world where objects can communicate via the internet with each other and with computers and smartphones, does seem to have endless and even overwhelming possibilities.

 

For businesses, IoT technology opens up the potential for smarter process and efficiency, more targeted marketing and better understanding of customers by utilizing data and digital insight. The opportunities are so vast, that for many companies, coming up with a clear strategy for how to implement this new technology is a huge step.

 

In the retail industry, recent research conducted by Forrester found that 96% of retail decision makers are hoping to make the necessary changes to adopt IoT technology in the near future but over half are concerned about integration challenges. And this is a big part of the issue – to really make sure they harness the potential of this new technology, customer focused businesses need to first consider a few key areas....

Marty Note
@Jeff Domanskyhits two key Internet of Things issues squarely:

 

* Securely and reliably connecting everything.
* Understanding how IoT tech means greater efficiency and a better post-purchase experience for customers.

At Curagami (http://www.Curagami.com) we see several important synergistic intersections including:

* Money becomes less and less important.

* Subscriptions become more and more important.

* The need to mashup, combine, filter and control the NOISE is going to be huge.

That last point is reinforced by life today. When apps make life easier they scale quickly (Uber) when they add to a noisy world they struggle. Adding to PAIN doesn't scale. Reducing pain in favor of getting more by doing less but getting more or having fun instead of digging ditches feels like a winning idea.

The future could become even more unreasonably noisy. Do we really need to know our fridge needs a new filter, our cat is almost out of food and our car is due for a tuneup? Finding a way to quiet the demand curve of IoT feels like a winner to us. What about you?


Via Jeff Domansky, Os Ishmael, Martin (Marty) Smith
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Jeff Domansky's curator insight, January 24, 2015 2:22 PM

IoT and retail together? Who knew?

As the retail journey becomes increasingly mobile, there is an opportunity for retailers to adopt IoT technology to enhance the shopping experience. The marketing winners of the future will be those who embrace the Internet of Things for efficiencies and innovations we cannot yet see.

SNMinc WebGems's curator insight, May 15, 2015 9:43 PM

"Customers are mobile-first and always on"

Clearbridge Mobile's curator insight, June 15, 2015 2:34 PM

The possibilities for retail are virtually limitless. Developments in mobile technology, virtual and augmented reality, wearables, and more offer the ability to radically transform the retail experience. We've come up with 4 concepts for enhanced retail experiences. Visit http://clearbridgemobile.com/the-future-of-retailing/ to learn more!