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Rescooped by Os Ishmael from Content Curation World
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Social Media Curation Is Not Just Sharing Bookmarks: An Introductory Guide [Video]

Video from Curation Module of Social Media for Active Learning Course. http://meme.coe.fsu.edu/smooc #SMOOC2014

Via Robin Good
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Nicoletta Gay's curator insight, April 22, 3:15 AM

If you share your bookmarks with someone else, would they be able to make sense of them?

Social media curation: organized and purposeful collecting and sharing of annotated, online content 

Elizabeth Hutchinson's curator insight, April 27, 8:45 AM

If you are looking for an explanation of what content curation is then this is a good place to start. 

Pankaj Jindal's curator insight, May 12, 5:44 AM

Test 6

Rescooped by Os Ishmael from Content Curation World
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Why I Don't Like Scoopit Links on Twitter

Why I Don't Like Scoopit Links on Twitter | Digital Brand Marketing | Scoop.it

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it's all about the econ...

Marty Note (here is comment I wrote on Dr. V's blog)

Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.

Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.


I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.


Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.


For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.


When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.


This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.


So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.


To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.


Marty

Added to G+ too
https://plus.google.com/102639884404823294558/posts/TUsNtsAsjWp

 


Via Martin (Marty) Smith, Robin Good
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Peg Corwin's comment, March 10, 3:54 PM
Further to Therese Torris' comment, might we ask Scoop.it for a setting that allows us to choose to automatically tweet the post author when we re-scoop? It takes many clicks back and forth to get and add it.
Martin (Marty) Smith's comment, March 10, 4:06 PM
Yes @Peg Corwin I see your "filtering" much like @Brian Yanish - MarketingHits.com work as providing value. As Brian shared he discard much more content than he is sharing. I think this builds on Robin's idea of "value" and its meaningful, fast and valuable to those who understand that filtering is the primary activity. I don't think its hard to know this since the second time a customer follows a link of yours or Brian's they know they are following your curation suggestion. On Sunday I thought "pass through" was an unsustainable model. After a day of #startup school I am not so sure. You and Brian are building a themed castle one brick (one share) at a time as surely as I am or anyone else using Scoop.it. Today it feels like a defined link share as you and Brian have described is a valuable service. <br><br>You've hit the primary value AND I often cut the middle man out (something it isn't hard to do ust use Google to search the title). Bryan (Dr V) was complaining about the extra click and that is why I sometimes jump past the pass through too, but since that jump isn't difficult and the oeuvre you create has merit as a whole I think we are simply approach the same problem with a slightly different approach (pass through vs. value add). I think you and Brian are SAVING TIME since you evaluate mor content than you share. <br><br>Despite Dr. V's complaint about seeing Scoop.it links I think that is an important signal and a signals that connects the IDEA of your curation as a whole, so I would say when you drive to Scoop.it using a Scoop.it moniker is a good idea. M
Peg Corwin's comment, March 11, 6:19 AM
Thanks Marty. I think indexing a topic like this adds value in a different way to the curation. http://website.pegcorwin.com/p/4010710384/2013/11/09/popular-topics
Rescooped by Os Ishmael from Content Curation World
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User-Centered Content Curation: Five Good Tips from Sam Burroughs

User-Centered Content Curation: Five Good Tips from Sam Burroughs | Digital Brand Marketing | Scoop.it

"Most people curate for the benefit of themselves or their organisations. What if we..."


Via Robin Good
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Deanna Dahlsad's curator insight, January 18, 12:17 PM

What if we considered content curation as a value, not just a means to market products & services?

Gina Paschalidou's curator insight, January 20, 9:06 AM

Tips to improve curation and benefit both you and other users

'Timothy Leyfer's curator insight, January 24, 10:20 AM

"Explain, always clearly why something you are curating/communicating is relevant. Contextualize."

This is just one of the five great points from Sam Burroughs that we should consider when communicating relevant information to people on our list.

There are four other great tips equally as important, that we should use when communicating information to others.

In today's fast-paced world the information that we are trying to communicate to others should be user centered.

You might want to check this one out. I know that I am
Tim
TimothyLeyfer.com

Another Good-One From Mr Robin Good

Rescooped by Os Ishmael from digital marketing strategy
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Mobile Is The New Black: Make Your Social Media Mobile Friendly

Mobile Is The New Black: Make Your Social Media Mobile Friendly | Digital Brand Marketing | Scoop.it
Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone.

Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith, malek
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Martin (Marty) Smith's curator insight, November 25, 2013 6:46 AM

Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including:


* Resize your Facebook posts No bigger than 620 x 320

* Choose Facebook Ads wisely

* Make it visual

* Turn up the content

* Get smart about couponing

* Take advantage of Twitter

* Upload to Instagram

* Utilize Email Marketing

My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year.


Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.


Joachim Scholz, PhD's curator insight, December 2, 2013 6:24 AM

The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.

 

To oversimplify: Consumers watch big screens, but they touch small ones!

 

So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends.

Rescooped by Os Ishmael from visualizing social media
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[Infographic] Evolving SEO tactics: longer posts, Google+ and the tilde

[Infographic]  Evolving SEO tactics: longer posts, Google+ and the tilde | Digital Brand Marketing | Scoop.it

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.

 

Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.

 

This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...


Via Lauren Moss
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Martin (Marty) Smith's comment, May 2, 2013 9:52 AM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 2013 1:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)

Joe Wise's curator insight, May 21, 2013 2:31 PM

Any of you SEO gurus out there care to confirm any of this?

Rescooped by Os Ishmael from visualizing social media
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The Formula Behind Facebook Engagement [infographic]

The Formula Behind Facebook Engagement [infographic] | Digital Brand Marketing | Scoop.it

A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.

This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...


Via Lauren Moss
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Rescooped by Os Ishmael from visualizing social media
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The Art of Creating Perfect Social Media Posts - infographic

The Art of Creating Perfect Social Media Posts - infographic | Digital Brand Marketing | Scoop.it

Each social media operates a bit differently, and each brand's followers have their own preferences and moods.

The fact is that, there is no One-Size-Fits-All trick or strategy, however, there are some guidelines that can help you create the perfect social content.

Use this infographic to find tips on how to craft perfects posts for GooglePlus, YouTube, Blog, Tumblr, Vine, Twitter and Facebook.


Via Lauren Moss
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rahul shah's curator insight, April 18, 11:29 PM

http://property.regrob.com/runwal-my-desire-pre-launch-project-in-dombivali-thane/

Mark Trinidad's curator insight, April 21, 4:57 PM

this is great....

Heena Ali's curator insight, April 21, 8:18 PM

Wonderfully explains all the tech language of diff social media sites, and how to attract the most attention!

 

Rescooped by Os Ishmael from digital marketing strategy
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5 New SEO Secrets that Will Shift Your Business into High Gear - Curatti

5 New SEO Secrets that Will Shift Your Business into High Gear - Curatti | Digital Brand Marketing | Scoop.it
"New SEO" based on content & social marketing spins different than old "optimize everything" SEO. Here are 5 New SEO Secrets to help your content WIN.

Via Martin (Marty) Smith, malek
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malek's curator insight, February 4, 6:13 AM

Eye opener on the ever changing SEO world

Rescooped by Os Ishmael from digital marketing strategy
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CONTENT CREATION: Refresh Your Old Content

CONTENT CREATION: Refresh Your Old Content | Digital Brand Marketing | Scoop.it
Doing a keyword analysis is just the first part to long-tail search engine optimization. The second step is to refresh your old content. Learn more here.

Via Peg Corwin, massimo facchinetti, malek
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Peg Corwin's curator insight, November 25, 2013 5:27 AM

3 steps to refresh your web content for TARGET KEYWORD PHRASES.


1. Use Google Analytics hooked to Google Webmaster tools to learn what people are searching for on your site but not finding on page 1 of Google results.


2. Identify content related to that keyword on your website using the site: command.


3. Edit your copy and metatags to improve its ranking.

Click for the details and screenshots.


If you like this scoop, please consider a thumbs up or share.



Brian Bernstein's curator insight, November 26, 2013 3:18 PM

Consider optimizing your keywords, I am sure they are sitting stagnant not performing for your brand

Peg Corwin's curator insight, December 28, 2013 2:10 PM

Learn how to use GOOGLE ANALYTICS to find prior CONTENT that can be modified to boost traffic for keyword phrases that your visitors are searching for.  


==> Simple step by step process, and a great tip.


If you like this scoop, please consider a thumbs up or share.

Rescooped by Os Ishmael from visualizing social media
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A Better Twitter Hashtag

A Better Twitter Hashtag | Digital Brand Marketing | Scoop.it

'Twitter hashtags can be an incredibly useful tool, and after reading Twitter’s latest blog share on how to choose a Twitter Hashtag, I figured I would share my list of tips on how to improve your Twitter hashtags.'


Via Lauren Moss
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9Dotstrategies's curator insight, September 2, 2013 7:50 PM

Tips on how to Improve Hashtag usage....

Mehdi BH's comment, September 3, 2013 6:14 AM
Great !
harish magan's comment, September 3, 2013 7:22 AM
Thanks for sharing
Rescooped by Os Ishmael from visualizing social media
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The Formula Behind Facebook Engagement [infographic]

The Formula Behind Facebook Engagement [infographic] | Digital Brand Marketing | Scoop.it

A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.

This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...


Via Lauren Moss
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No comment yet.
Rescooped by Os Ishmael from visualizing social media
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10 Creative Secrets For Social Media Marketing [Infographic]

10 Creative Secrets For Social Media Marketing [Infographic] | Digital Brand Marketing | Scoop.it

 

“10 Creative Secrets For Social Media Marketing” is an Infographic, so its creators hope you enjoy this one as much as you did with their previous infographic, “21 Rules For Effective Social Media Marketing“

 

View the complete infographic for ideas and tips on how to best leverage social media for marketing and business.


Via Lauren Moss
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