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Rescooped by Os Ishmael from Ecom Revolution
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Can't Is MUSIC To A Marketing Geeks Ears: Added Daily Diary To Ecom Revolution

Can't Is MUSIC To A Marketing Geeks Ears: Added Daily Diary To Ecom Revolution | Digital Brand Marketing | Scoop.it

Ecommerce Revolution In 2015
Yesterday we planted a flag stating our intention to create an ecommerce revolution in 2015. Today first objections were heard. Learn why Can't is music to a marketing geeks ears and how you can join the ecommerce revolution so you can say, "Yeah, I helped with that," when others say they wish they could have been there.

Join The Ecom Revolution Today
http://bit.ly/ecom_revolution_google  ;


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5 Holiday Website Design Tips - A @HaikuDeck by @Scenttrail

5 Holiday Website Design Tips - A @HaikuDeck by @Scenttrail | Digital Brand Marketing | Scoop.it
This holiday selling season (2014) will happen as close to real time as any thanks to the social / mobile web. Listening and curating are going to be important, but so is tapping the nostalgia and spirit of the season in creative and collaborative ways.

 


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Martin (Marty) Smith's curator insight, September 25, 11:52 AM

Not to late to make these changes to your ecommerce website before the holidays. Rock On and have a great holiday selling season.

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Genius Transitions In User Experience Design - Smashing Magazine

Genius Transitions In User Experience Design - Smashing Magazine | Digital Brand Marketing | Scoop.it
This article looks at some examples of interaction design in which smart interaction, defined by subtle animation, gently improves the user experience. We’ll share some lessons drawn from various models and analyze why these simple patterns work so well.

 

 

 


Via Martin (Marty) Smith, Tina Cook
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Martin (Marty) Smith's curator insight, August 30, 12:08 AM

add your insight...



David Swaddle's curator insight, August 31, 7:28 PM

This article got me thinking. It's about transitions in user interface design with some very nice animated examples.

 

Are the transitions shown here useful in a learning context, or are they merely window dressing that detracts from learnability? Personally, I think that while they look nice the first time, most of these transitions become annoying with time, simply delaying users. Mayer and others have shown how eye-candy can often be detrimental to learning.

 

Is it time for some generous academic to re-evaluate the situation in light of recent UX designs, preferably in a corporate setting? Or, maybe somebody already has and some kind soul could post here and point me in the right direction?

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5 Secrets of Social Media Lead Generation [Infographic] via @MarketingHits

5 Secrets of Social Media Lead Generation [Infographic] via @MarketingHits | Digital Brand Marketing | Scoop.it
Did you know that social media can generate almost 100% more leads than any other channel including; direct mail, telemarketing, trade shows or even PPC?

Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 14, 11:39 PM

Yeah I've read that social media is an amazing lead gen tool, but there are some important ways to go about it outlined in this excellent infographic from @Brian Yanish - MarketingHits.com.

Rescooped by Os Ishmael from Content Curation World
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Social Media Curation Is Not Just Sharing Bookmarks: An Introductory Guide [Video]

Video from Curation Module of Social Media for Active Learning Course. http://meme.coe.fsu.edu/smooc #SMOOC2014

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Nicoletta Gay's curator insight, April 22, 6:15 AM

If you share your bookmarks with someone else, would they be able to make sense of them?

Social media curation: organized and purposeful collecting and sharing of annotated, online content 

Elizabeth Hutchinson's curator insight, April 27, 11:45 AM

If you are looking for an explanation of what content curation is then this is a good place to start. 

Pankaj Jindal's curator insight, May 12, 8:44 AM

Test 6

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Why I Don't Like Scoopit Links on Twitter

Why I Don't Like Scoopit Links on Twitter | Digital Brand Marketing | Scoop.it

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it's all about the econ...

Marty Note (here is comment I wrote on Dr. V's blog)

Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.

Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.


I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.


Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.


For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.


When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.


This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.


So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.


To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.


Marty

Added to G+ too
https://plus.google.com/102639884404823294558/posts/TUsNtsAsjWp

 


Via Martin (Marty) Smith, Robin Good
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Karen Dietz's comment, August 22, 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Karen Dietz's comment, August 22, 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Karen Dietz's curator insight, August 22, 2:25 PM

FYI Folks -- I trust that the reviews I write about the articles I curate help people along in their business storytelling journey. I know that there are many curators out there who do not add reviews/comments to the articles they highlight. 


As a result, Scoop.it and other curation sites are getting a backlash because audience members are tired of getting a link to an article that brings them to Scoop.it, and then requires another click to get to the article. Now I know that is annoying. And there is nothing of value offered between clicks.


Marty's response to the original blog post is right on. Read it along with all the other comments. Truly illuminating.


Other than a rant for me, what's the value of this post to you and business storytelling?


Namely this -- no matter what medium you use -- blogging, curating, digital storytelling -- make sure you are actually adding value for your audience. Expand their knowledge, give them tools, show them how, and offer your excellent insights. The stories you share have to connect to your audience in these ways. Anything else is a waste.


All of these posts and reviews add up to telling your story in a big picture way. So thanks Marty for addressing this issue, and reminding us about principles for quality curation. I've learned a lot from both you and Robin!


Karen Dietz

Rescooped by Os Ishmael from Content Curation World
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User-Centered Content Curation: Five Good Tips from Sam Burroughs

User-Centered Content Curation: Five Good Tips from Sam Burroughs | Digital Brand Marketing | Scoop.it

"Most people curate for the benefit of themselves or their organisations. What if we..."


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Deanna Dahlsad's curator insight, January 18, 3:17 PM

What if we considered content curation as a value, not just a means to market products & services?

Gina Paschalidou's curator insight, January 20, 12:06 PM

Tips to improve curation and benefit both you and other users

'Timothy Leyfer's curator insight, January 24, 1:20 PM

"Explain, always clearly why something you are curating/communicating is relevant. Contextualize."

This is just one of the five great points from Sam Burroughs that we should consider when communicating relevant information to people on our list.

There are four other great tips equally as important, that we should use when communicating information to others.

In today's fast-paced world the information that we are trying to communicate to others should be user centered.

You might want to check this one out. I know that I am
Tim
TimothyLeyfer.com

Another Good-One From Mr Robin Good

Rescooped by Os Ishmael from digital marketing strategy
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Mobile Is The New Black: Make Your Social Media Mobile Friendly

Mobile Is The New Black: Make Your Social Media Mobile Friendly | Digital Brand Marketing | Scoop.it
Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone.

Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith, malek
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Martin (Marty) Smith's curator insight, November 25, 2013 9:46 AM

Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including:


* Resize your Facebook posts No bigger than 620 x 320

* Choose Facebook Ads wisely

* Make it visual

* Turn up the content

* Get smart about couponing

* Take advantage of Twitter

* Upload to Instagram

* Utilize Email Marketing

My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year.


Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.


Joachim Scholz, PhD's curator insight, December 2, 2013 9:24 AM

The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.

 

To oversimplify: Consumers watch big screens, but they touch small ones!

 

So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends.

Rescooped by Os Ishmael from visualizing social media
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[Infographic] Evolving SEO tactics: longer posts, Google+ and the tilde

[Infographic]  Evolving SEO tactics: longer posts, Google+ and the tilde | Digital Brand Marketing | Scoop.it

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.

 

Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.

 

This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...


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Martin (Marty) Smith's comment, May 2, 2013 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 2013 4:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)

Joe Wise's curator insight, May 21, 2013 5:31 PM

Any of you SEO gurus out there care to confirm any of this?

Rescooped by Os Ishmael from visualizing social media
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The Formula Behind Facebook Engagement [infographic]

The Formula Behind Facebook Engagement [infographic] | Digital Brand Marketing | Scoop.it

A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.

This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...


Via Lauren Moss
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Rescooped by Os Ishmael from Online Marketing Resources
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How To Put Testimonials To Work For Your Business

How To Put Testimonials To Work For Your Business | Digital Brand Marketing | Scoop.it

Via Peg Corwin, Pedro Da Silva
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Peg Corwin's curator insight, September 11, 7:49 AM

Invite testimonials in your email newsletter, or personalized post cards.  Maybe offer an incentive. 


And show them off on your website - the home page or checkout page for example.

Rescooped by Os Ishmael from Ecom Revolution
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Ecommerce: 5 Common Easy To Fix Blunders via @HaikuDeck by @Scenttrail

Ecommerce: 5 Common Easy To Fix Blunders via @HaikuDeck by @Scenttrail | Digital Brand Marketing | Scoop.it

Ecommerce: 5 Common Easy To Fix Blunders
* Hiding Free Shipping.
* Not using Branded Free Shipping.
* Not offering Faster Free Shipping.
* Deal of the Day.

* Men, Women, Kids (or similar) "Human" Categories.

This new Haiku Deck shares 5 common easy to fix ecommerce blunders. Fixing any 2 of these 5 ecom mistakes will make for a better holiday seasons for your online store. 


Via Martin (Marty) Smith
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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Crappy Biz Storytelling: Scoopit Links W/out Insights

Crappy Biz Storytelling: Scoopit Links W/out Insights | Digital Brand Marketing | Scoop.it

8.21.14
With 1,387 views, more than 2x the next closest Scoop, The debate about Scoop.it links on Twitter is the most viewed and shared Curation Revolution Scoop of all time.

Dr. V

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it's all about the econ...

Marty Note (here is comment I wrote on Dr. V's blog)

Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.

Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.


I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.


Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.


For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.


When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.


This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.


So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.


To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.


Marty

Added to G+ too
https://plus.google.com/102639884404823294558/posts/TUsNtsAsjWp

 

 

 


Via Martin (Marty) Smith, Karen Dietz
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Karen Dietz's comment, August 22, 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Karen Dietz's comment, August 22, 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Karen Dietz's curator insight, August 22, 2:25 PM

FYI Folks -- I trust that the reviews I write about the articles I curate help people along in their business storytelling journey. I know that there are many curators out there who do not add reviews/comments to the articles they highlight. 


As a result, Scoop.it and other curation sites are getting a backlash because audience members are tired of getting a link to an article that brings them to Scoop.it, and then requires another click to get to the article. Now I know that is annoying. And there is nothing of value offered between clicks.


Marty's response to the original blog post is right on. Read it along with all the other comments. Truly illuminating.


Other than a rant for me, what's the value of this post to you and business storytelling?


Namely this -- no matter what medium you use -- blogging, curating, digital storytelling -- make sure you are actually adding value for your audience. Expand their knowledge, give them tools, show them how, and offer your excellent insights. The stories you share have to connect to your audience in these ways. Anything else is a waste.


All of these posts and reviews add up to telling your story in a big picture way. So thanks Marty for addressing this issue, and reminding us about principles for quality curation. I've learned a lot from both you and Robin!


Karen Dietz

Rescooped by Os Ishmael from digital marketing strategy
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46 Hidden Tips and Tricks to Use Google Search Like a Boss: Infographic

46 Hidden Tips and Tricks to Use Google Search Like a Boss: Infographic | Digital Brand Marketing | Scoop.it

How often do you use Google to find something on the internet?

If like a lot of people you use Google every day you’ll be astounded by the number of hidden tips and tricks their search facility offers.

Find 46 of them featured in this infographic.


Via Lauren Moss, malek
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Grisell Rodriguez's curator insight, October 10, 8:50 AM

Nice infographic for library instruction

Venkatesh Iyer (venkyiyer.com)'s curator insight, October 11, 12:36 AM

Some good stuff here.

Smith_Lin's curator insight, October 13, 12:46 PM

All stuff we knew but a pretty way to show it

Rescooped by Os Ishmael from visualizing social media
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The Art of Creating Perfect Social Media Posts - infographic

The Art of Creating Perfect Social Media Posts - infographic | Digital Brand Marketing | Scoop.it

Each social media operates a bit differently, and each brand's followers have their own preferences and moods.

The fact is that, there is no One-Size-Fits-All trick or strategy, however, there are some guidelines that can help you create the perfect social content.

Use this infographic to find tips on how to craft perfects posts for GooglePlus, YouTube, Blog, Tumblr, Vine, Twitter and Facebook.


Via Lauren Moss
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rahul shah's curator insight, April 19, 2:29 AM

http://property.regrob.com/runwal-my-desire-pre-launch-project-in-dombivali-thane/

Mark Trinidad's curator insight, April 21, 7:57 PM

this is great....

Heena Ali's curator insight, April 21, 11:18 PM

Wonderfully explains all the tech language of diff social media sites, and how to attract the most attention!

 

Rescooped by Os Ishmael from digital marketing strategy
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5 New SEO Secrets that Will Shift Your Business into High Gear - Curatti

5 New SEO Secrets that Will Shift Your Business into High Gear - Curatti | Digital Brand Marketing | Scoop.it
"New SEO" based on content & social marketing spins different than old "optimize everything" SEO. Here are 5 New SEO Secrets to help your content WIN.

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malek's curator insight, February 4, 9:13 AM

Eye opener on the ever changing SEO world

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CONTENT CREATION: Refresh Your Old Content

CONTENT CREATION: Refresh Your Old Content | Digital Brand Marketing | Scoop.it
Doing a keyword analysis is just the first part to long-tail search engine optimization. The second step is to refresh your old content. Learn more here.

Via Peg Corwin, massimo facchinetti, malek
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Peg Corwin's curator insight, November 25, 2013 8:27 AM

3 steps to refresh your web content for TARGET KEYWORD PHRASES.


1. Use Google Analytics hooked to Google Webmaster tools to learn what people are searching for on your site but not finding on page 1 of Google results.


2. Identify content related to that keyword on your website using the site: command.


3. Edit your copy and metatags to improve its ranking.

Click for the details and screenshots.


If you like this scoop, please consider a thumbs up or share.



Brian Bernstein's curator insight, November 26, 2013 6:18 PM

Consider optimizing your keywords, I am sure they are sitting stagnant not performing for your brand

Peg Corwin's curator insight, December 28, 2013 5:10 PM

Learn how to use GOOGLE ANALYTICS to find prior CONTENT that can be modified to boost traffic for keyword phrases that your visitors are searching for.  


==> Simple step by step process, and a great tip.


If you like this scoop, please consider a thumbs up or share.

Rescooped by Os Ishmael from visualizing social media
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A Better Twitter Hashtag

A Better Twitter Hashtag | Digital Brand Marketing | Scoop.it

'Twitter hashtags can be an incredibly useful tool, and after reading Twitter’s latest blog share on how to choose a Twitter Hashtag, I figured I would share my list of tips on how to improve your Twitter hashtags.'


Via Lauren Moss
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9Dotstrategies's curator insight, September 2, 2013 10:50 PM

Tips on how to Improve Hashtag usage....

Mehdi BH's comment, September 3, 2013 9:14 AM
Great !
harish magan's comment, September 3, 2013 10:22 AM
Thanks for sharing
Rescooped by Os Ishmael from visualizing social media
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The Formula Behind Facebook Engagement [infographic]

The Formula Behind Facebook Engagement [infographic] | Digital Brand Marketing | Scoop.it

A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.

This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...


Via Lauren Moss
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Rescooped by Os Ishmael from visualizing social media
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10 Creative Secrets For Social Media Marketing [Infographic]

10 Creative Secrets For Social Media Marketing [Infographic] | Digital Brand Marketing | Scoop.it

 

“10 Creative Secrets For Social Media Marketing” is an Infographic, so its creators hope you enjoy this one as much as you did with their previous infographic, “21 Rules For Effective Social Media Marketing“

 

View the complete infographic for ideas and tips on how to best leverage social media for marketing and business.


Via Lauren Moss
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bhumika's curator insight, September 28, 5:44 AM

Great ideas for marketing using social media.