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Rescooped by Os Ishmael from Beyond Social Medias
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INFOGRAPHIC: (survey) Which Demographics Use What Social Media & How...

INFOGRAPHIC:  (survey)  Which Demographics Use What Social Media & How... | Digital Brand Marketing | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...

 

The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr 

Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.

 


Via Lauren Moss, Woodoo Prod
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Ruby's curator insight, April 16, 2013 12:31 PM
Know social media audience~
Steven Krohn's comment, April 23, 2013 2:16 PM
Thanks for the constructive comments, they are very appropriate.
Retro Social Media's curator insight, May 15, 2013 10:17 AM

Only 16% use Twitter - wow!

Rescooped by Os Ishmael from visualizing social media
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In Numbers: How companies structure social media campaigns [infographic]

In Numbers: How companies structure social media campaigns [infographic] | Digital Brand Marketing | Scoop.it

Ragan has published a survey looking at how companies structure their social media teams. An infographic summarizing the findings is below and the full report can be downloaded here.

In summary:

42% of companies have just one person looking after social media.40% of companies have 2-3 people looking after social media.9% of companies have six or more people managing social media.25% of companies have interns helping with social media.86% of companies measure social media in terms of likes and followers.Of all comms departments, advertising is the least likely to be in charge of social media in 26% of instances – marketing and PR are most likely (70% and 69% respectively).
Via Lauren Moss
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Two Pens's curator insight, April 14, 2013 8:41 AM

Interesting that writing skill is such a low priority for social media personnel (only 18%). Might be why only 5% of companies are happy with their social media activities :-) 

Laser Focus Coaching's comment, April 16, 2013 3:38 AM
I agree, content needs to be written by someone with writing skills..
Woodoo Prod's comment, April 16, 2013 3:42 AM
Yes, but not only. Writing skills + Social Media & Marketing skills :o)