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Rescooped by Os Ishmael from Business in a Social Media World
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The 17 Worst Social Media Tips I Ever Got

The 17 Worst Social Media Tips I Ever Got | Digital Brand Marketing | Scoop.it
There is some bad social media advice out there. Some so called experts keep these social media tips afloat, listening to them can easily break your success

Via Cendrine Marrouat - cendrinemarrouat.com
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Venkatesh Iyer (venkyiyer.com)'s curator insight, May 19, 2:15 AM
I like, because I agree with almost everything in this post
Rescooped by Os Ishmael from Content Creation, Curation, Management
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Transmedia Marketing Is the Future of Brand Storytelling

Transmedia Marketing Is the Future of Brand Storytelling | Digital Brand Marketing | Scoop.it
Brand storytelling has evolved and it's capitalizing on the prosumerism movement. Here's what you need to know about Transmedia Marketing and why it's the future of brand storytelling.

Via Pantelis Chiotellis, Ivo Nový, massimo facchinetti
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Marco Favero's curator insight, January 13, 5:07 AM

aggiungere la vostra comprensione ...

Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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Treating CRM As a Business Strategy

Treating CRM As a Business Strategy | Digital Brand Marketing | Scoop.it
By thinking about customer relationship management as an organizational practice, you can reduce the chances of failure when implementing a new technological solution.

Via Laurent J.V. Dubois, massimo facchinetti
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Jacopo Galli's curator insight, July 15, 2015 3:54 AM

Un buon CRM ti aiuta a restare organizzato, a non dimenticare le cose e soprattutto automatizzi alcuni processi, guadagnando tempo prezioso.

 

La parte più importante di un CRM non è l'archiviazione ... è il monitoraggio e la cosiddetta CONTACT-SCORING. La marketing automation la chiama Lead Scoring (sicuramente più nota).

 

Tutto risiede nel fatto che anche i clienti acquisiti hanno un valore. E il tempo della nostra giornata è sempre quello.

 

Dare priorità alle attività più redditizie diventa essenziale per chi vuole avere un business in crescita costante.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Conveying Change Better: The Strategic Narrative How To

Conveying Change Better: The Strategic Narrative How To | Digital Brand Marketing | Scoop.it
Strategic narratives are a form of storytelling, and like all good stories, they need a compelling plot, characters, a climax, and a conclusion. By telling this story, employees and other stakeholders will understand their place in the larger narrative and how they can take an active role in shaping the future of your organization.

Via Karen Dietz
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Karen Dietz's curator insight, May 4, 2015 11:49 AM

This article, written by Chris Cancialosi, features my biz storytelling buddy Christine Cavanaugh-Simmons. She contributes the information on creating a strategy narrative, which is a solid take-away for any business who is into succeeding.


The biggest failures with strategies is first the inability to convey them, and then second, to implement them. And if you can't convey them, you can't implement. Which is why this article is so important because it focuses on how to communicate your strategy. You communicate your strategy to staff, vendors, and even customers.


Christine answers the question "What is a strategy narrative?" and gives us the structure for it. The author, Chris, gives us the 'why' and 'how'.


Go read this post now so you don't stumble once you have your strategy figured out.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Inside Scoop: Communicating Strategy With Stories -- Part 1

Inside Scoop: Communicating Strategy With Stories -- Part 1 | Digital Brand Marketing | Scoop.it
Today’s post is part one of a transcript from my recent interview on the Voice America Business Channel show ‘Story Powered’ hosted by Lianne Picot.

Via Karen Dietz
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Karen Dietz's curator insight, April 10, 2015 12:06 PM

In this radio show business story professional Lianne Picot is interviewing another business story professional -- March Schenk from Anecdote in Australia -- about the link between storytelling and strategy.


It's a great show and I really like how Lianne kicks off the session with a story about research documenting how storytelling boosts productivity.


Mark shares with us more about story listening, triggering stories, and how stories make strategies come alive and actionable.


Enjoy the show!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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In Our Multiplatform World, Six Storytelling Principles That Cross All

In Our Multiplatform World, Six Storytelling Principles That Cross All | Digital Brand Marketing | Scoop.it
Long-standing tenets of narrative still hold, but if we’re going to live and work in a m...

Via Karen Dietz
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Rescooped by Os Ishmael from Ecom Revolution
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Long Tail Ecommerce: Pin to Win via @Curagami

Long Tail Ecommerce: Pin to Win via @Curagami | Digital Brand Marketing | Scoop.it
Never been more important to know your website's long tail than in ou social / mobile / connected time as Amazon proves and WaNeLo illustrates.

Via Martin (Marty) Smith
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Story Doing: CVS' Bold Move to Align Behavior With Values

Story Doing: CVS' Bold Move to Align Behavior With Values | Digital Brand Marketing | Scoop.it
In February, CVS Caremark announced that it would stop selling cigarettes in all of its 7,700 stores and 900 walk-in clinics, effective October 1. The company implemented the change a month ahead of schedule and changed its name to CVS Health to align its brand and purpose of “helping people [...]

Via Karen Dietz
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Karen Dietz's curator insight, October 6, 2014 1:05 PM

Article Link: http://onforb.es/1yHyZVK


Last year a minor splash occurred when research was released about the difference between storytelling companies and story doing companies: http://www.storydoing.com/welcome 


The research was pretty flawed but the endeavor is a noble -- and important -- one.


This post is all about CVS drugstore's move to stop selling cigarettes in its stores (eliminating $2 billion in profit) because doing so is inconsistent with a company promoting health.


It seems CVS is becoming a story doing company. The article goes into more of the story behind the move, and then talks about the power of aligning values with actions for companies -- as a long-term strategy (versus continuing to cell cigarettes as a short-term tactic).


It's a good read and hopefully will inspire all of us to get better at aligning values with actions, or being a better watchdog making sure they stay well matched.


The bottom line -- way better storytelling. You get to tell better stories, employees will start sharing these stories of alignment, customers will share your stories more because they love it when a company walks its talk, and customer acquisition goes up.


Now what's not to like about that?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Persona Research and SEO: Nobody Googles Their Problems

Persona Research and SEO: Nobody Googles Their Problems | Digital Brand Marketing | Scoop.it
You want to help your customers solve problems, but they're searching for solutions. Creating a persona can help you find those top-of-funnel keywords.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, September 27, 2014 7:52 AM

How to dig down and better understand buyer problems when they are in the information discovery stage, where you can build trust.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Developing Your Storytelling Strategy: 4 Essential Questions

Developing Your Storytelling Strategy: 4 Essential Questions | Digital Brand Marketing | Scoop.it
Ask yourself what you want to achieve, who can help you, how you can reach your audience, and what appeals to them.

Via Karen Dietz
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Karen Dietz's curator insight, August 13, 2014 2:34 PM

I like this post by Paul VanDeCarr because it makes some really good points about why you would even want to tell a particular business story.


To truly harness the power of storytelling, it's best to have a well-thought out plan and strategy before you get too far down the road.


This article poses 4 questions to help you determine your strategy. And the example used is a good one. Even better is a "Smart Chart" tool to download to help you create your story communication strategy. We always like free tools!


I hope this post proves helpful to you and enjoy the rest of the week.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Story Strategy For Generating Lots Of Content

Story Strategy For Generating Lots Of Content | Digital Brand Marketing | Scoop.it
Your smaller stories feed your larger company story and messaging, yet mixing the two isn’t easy. What can a content marketer learn from classic literature?

Via Karen Dietz
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Karen Dietz's curator insight, June 11, 2014 7:06 PM

This post by Emily G. Buchler gives us a terrific way to think about our business stories that will generate an endless stream of stories that are cohesive to your brand. How? By telling stories within stories.


Yes -- what a great point! She then does a fabulous job explaining what she means by this statement, and gives examples so we 'get it'.


Put this article into the category of 'strategic storytelling'. Yes, we need to craft our business stories. But if we don't think about them strategically, we can end up with messages at cross purposes with themselves as we produce content across different channels. 


So go read this article because I think it will really help you generate ideas for more stories you can tell -- but in a way that is consistent with your brand.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Content Creation, Curation, Management
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STRATEGY - Think Strategic! Where SEO Fits into Content Marketing

STRATEGY - Think Strategic! Where SEO Fits into Content Marketing | Digital Brand Marketing | Scoop.it
Luke of Savvy Panda shares some tips on creating a successful partnership between SEO and content.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, November 12, 2013 2:48 PM

CONTENT MARKETING works with SEO. First, create content in these proportions:

70% Personal based content
20% Search based content
10% Brand building content

==>Learn how to find topics, and now to give those topics an SEO boost.

If you like this scoop, please consider a thumbs up or share.

Rescooped by Os Ishmael from visualizing social media
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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Digital Brand Marketing | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.


It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...


Via Lauren Moss
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AndySernovitz's curator insight, May 3, 2013 6:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Rescooped by Os Ishmael from digital marketing strategy
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Optimize your content marketing lifecycle for ROI

Optimize your content marketing lifecycle for ROI | Digital Brand Marketing | Scoop.it
Creating good content is challenging. The bad news? It's just the first step of the content marketing lifecycle. Here's how to optimize it for success.

Via Peg Corwin, massimo facchinetti, malek
Os Ishmael's insight:

This meaty post puts forth a comprehensive strategy for getting the most mileage out of your content.  And maximize lead gen.

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The Twinkie Awards's curator insight, March 10, 2:40 PM

This meaty post puts forth a comprehensive strategy for getting the most mileage out of your content.  And maximize lead gen.

Minted Marketing's curator insight, March 14, 3:57 PM

This meaty post puts forth a comprehensive strategy for getting the most mileage out of your content.  And maximize lead gen.

Thomas Parry's curator insight, March 17, 12:37 PM

This meaty post puts forth a comprehensive strategy for getting the most mileage out of your content.  And maximize lead gen.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Competing on Customer Journeys

Competing on Customer Journeys | Digital Brand Marketing | Scoop.it
You have to create new value at every step.

Via Eric_Determined / Eric Silverstein, Dr. Madelyn Blair
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Eric_Determined / Eric Silverstein's curator insight, October 19, 2015 4:35 AM

Companies can no longer react to customers expectations, they need to be proactive.


"Companies building the most effective journeys master four interconnected capabilities:


1) Automation

2) Proactive personalization

3) Contextual interaction

4) Journey innovation


David Edelman shares his experience with Sungevity, along with other developments from other major brands.


Share other brand stories you have experienced where they continuously improve and delight across your journey with them?

Dr. Madelyn Blair's curator insight, October 19, 2015 8:58 AM

This article is written for companies who want to juice up their appeal to customers by walking them through a journey. As I read it, I got a strong sense that they were actually writing a story where the customer was the hero. Check it out. This review was written my Dr. Madelyn Blair. See her at www.madelynblair.com. Follow her @madelynblair.

Minna Kilpeläinen's curator insight, October 20, 2015 4:16 PM

Have you already fallen into The Loyalty Loop?