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Applying the 'hero's journey' to PR stories

Applying the 'hero's journey' to PR stories | Digital Brand Marketing | Scoop.it
Stories that position your customers as 'heroes' overcoming struggles, with your product as the 'sidekick' will be more memorable and shareable than any old sales pitch.

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Jeff Domansky's curator insight, August 8, 11:57 PM

Amen. Stories rule!

Comunicologos.com's curator insight, August 10, 10:25 AM

Storytelling

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Vidzor Blog - The Evolution of Storytelling

Vidzor Blog - The Evolution of Storytelling | Digital Brand Marketing | Scoop.it
‘‘It is to choose and to use certain facts, to simplify certain aspects, to condense, and structure the events in order to make links appear between them’’

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mirmilla's curator insight, June 3, 10:39 AM

Interesting insights from this new platform that aims to be a tool for creating interactive video

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Digital Storytelling for Social Impact

"Few could argue that stortelling is a powerful tool to inspire action and change, and to influence thought leaders and decision makers. The shape and delivery of stories has also shifted dramatically in the digital era. Long-form narrative and conventionalism journalism now share a stage with messages 140 characters or images that disappear in seconds after they are opened. There have never been more ways to reach audiences, but it's also never been more difficult to really reach them."


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Barbara Ganley's curator insight, May 7, 9:03 AM

Nice, succinct overview

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Stop Thinking About What To Write About, Start Doing It: The Story of Dave Gorman

Stop Thinking About What To Write About, Start Doing It: The Story of Dave Gorman | Digital Brand Marketing | Scoop.it

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Robin Good's curator insight, February 16, 2:08 PM



Translate this idea to your specific reality, niche or industry and you have a great approach that integrates storytelling in its DNA and a fantastic way to always have interesting and attention-grabbing content for your readers.


The story of Dave Gorman, a British stand-up comedian, goes like this:


"...instead of trying to think of interesting things to write about for his act, he would do interesting things – and then write about those.


It turns out that people are far more interested in the weird or exciting things you’ve done that in the weird or exciting things you’ve just thought about."


A simple idea like this can truly transform the way you approach writing and the creation of content to build your own reputation and credibility online.


"In other words, doing interesting stuff makes you an interesting person to follow."


Thanks to Ian Brodie for this article of 2012, but as valuable to read now as it was then. 



Inspiring. 8/10



Full article: http://www.ianbrodie.com/marketing/interesting-content/ 


Reading time: 4':35" 





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Aesop Story Engine: An Open Source WordPress Plugin For Storytelling

Aesop Story Engine: An Open Source WordPress Plugin For Storytelling | Digital Brand Marketing | Scoop.it

The Aesop Story Engine is one of the most beautiful tools for WordPress that I’ve seen in a long time. Named for Aesop, the master story teller whose fables are woven into our cultural consciousness, this engine provides a powerful suite of multimedia storytelling tools. The Aesop Story Engine plugin was created to be a foundation for building feature-rich, interactive, long-form storytelling themes for WordPress.

 

The engine powers the Aesop Hosted Storytelling site where users can create stories for free. The Aesop development team has released it as an open source WordPress plugin, making it possible for you to add the same storytelling capabilities to your own website....


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Jeff Domansky's curator insight, January 8, 3:41 PM

Sarah Googing looks at a very interesting storytelling tool and WordPress plugin. Though it will need further technical refining, it's beautifully designed, feature rich and definitely a tool to watch and try out.

Margy Rydzynski's curator insight, January 14, 1:12 PM

Holy cow. I've been looking for something like this for years!

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Great Video Storytelling Examples: Google Stories

The video is in French, but the story can be understood by anyone. 


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Alessio Carciofi's curator insight, December 10, 2013 4:15 AM

great video ...by @Robin Good

Julien Pepiot's curator insight, December 10, 2013 5:02 AM

Joli exemple de #Storytelling pour le compte #Google avec Laurent Aigon : http://bit.ly/1e2EN2n

corneja's curator insight, December 14, 2013 6:00 AM

Awesome!  Thanks, Robin.

 

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The 5 Rules of Storytelling Every Teacher Should Know about ~ Educational Technology and Mobile Learning

The 5 Rules of Storytelling Every Teacher Should Know about ~ Educational Technology and Mobile Learning | Digital Brand Marketing | Scoop.it

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Andrew Man's curator insight, November 20, 2013 2:27 AM

Awesome visual about the 5 rules of storytelling.

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Content Marketing: The Hero's Journey As An Effective Storytelling Plot

Content Marketing: The Hero's Journey As An Effective Storytelling Plot | Digital Brand Marketing | Scoop.it

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Robin Good's curator insight, September 25, 2013 9:12 AM



James Carson on SmartInsights outlines the value of adopting a story to be more effective in selling your brand, products or services. He specifically points to a specific story plot generally known as the "hero's journey".


This is a story pattern that can be found in tens of popular stories around 

the world.


From Homer's Odissey to Star Wars you can see the same story pattern at work.


You "can use this kind of story arc in a content marketing strategy through switching the protagonist with the customer, and then offer mentorship through the content, and the promise of reward (or quest completion) from the product."


Useful. 8/10


Full article: http://www.smartinsights.com/content-management/content-marketing-creative-and-formats/using-storytelling-narratives-improve-marketing-mix/ 



Roger Ellman's curator insight, September 26, 2013 5:59 AM

I include this is the ServingExperience collection because a company that exists, follows and thrives upon the ServingExperience way will have a story, and stories that are sincere and true (essential for them to work for a company) and these will also (need to) be truly embraced from CEO to kitchen towel supply supervisor - then and only then does story, brand and reputation float on the high seas of the marketplace. 

FredGodefroy's curator insight, September 28, 2013 10:07 AM

Toutes les bases d'une bonne histoire résumé en quelques mots. J'adore !

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Storytelling: Key Options for Story Plot and Main Characters - a Visual Guide

Storytelling: Key Options for Story Plot and Main Characters - a Visual Guide | Digital Brand Marketing | Scoop.it
From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success.

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Mayer Becker's curator insight, July 30, 2013 4:06 PM

Marketing Ops is called on to develop strategic and tactical plans on behalf of the marketing department. Being able to tell a story is vitally important to this process. Here is a good infographic about building the "story."

Verónica Sánchez's curator insight, August 2, 2013 8:05 PM

Tenemos muchas historias que contar y lograr que quien las escuche realmente se conecte, no sólo depende del contenido de la historia, sino de la forma cómo la cuentas, aquí algunos pasos del storytelling

Marco Gabrielli's curator insight, August 13, 2013 8:30 AM

Il poster evidenzia gli argomenti chiave, necessari per sviluppare differenti forme di storytelling. I tre elementi principali sono:


1) la definizione di sette popolari tipi di trame (la vittoria sul mostro, diventare ricchissimi, la traversata del deserto, nuova consapevolezza, commedia, tragedia, rinascita) ;

2) l'identificazione di sette tipi di eroi presenti nelle diverse trame (Dracula, Cenerentola, Ulisse, Alice, Aristofane, Macbeth, A Christmas Carol);

3) l'elenco dei principali tipi di intreccio che possono essere utilizzati in una storia efficace (chiamata, sfida, conflitto, crescita, risoluzione).

 

I principali riferimenti da cui trarre spunto sono i romanzi classici, le opere teatrali e i film. In questa maniera, è possibile ottenere una migliore aderenza tra la realtà che si vuole descrivere o promuovere e la trama della storia.

 

(Grazie a Robin Good da cui ho attinto l'infografica e il commento).

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Movenote - video presentation creator

Movenote - video presentation creator | Digital Brand Marketing | Scoop.it

The Movenote app lets you record video alongside documents or pictures to create an integrated video presentation with slides.   

 

Creating presentations is easy and fast. Simply record video with your device and swipe to synchronize the slides to the video. Presentations are shared by sending a link to the recipient and can be viewed without the app.


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Ness Crouch's curator insight, May 14, 2013 4:29 PM

This is a great tool. I've downloaded it to my Samsung tablet can't wait to put it to good use!

 

Domitilla Enders's curator insight, May 16, 2013 8:35 AM

Great tool to mix it up in the classroom

Viljenka Savli's comment, June 24, 2013 3:42 AM
thanks for the scoop, super tool to ork creatively in the classroom
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Why Brin & Page Really Started Google: Their Pizza Delivery Idea Failed

Why Brin & Page Really Started Google: Their Pizza Delivery Idea Failed | Digital Brand Marketing | Scoop.it
Rick Klau of Google Ventures posted a video from Google's co-founder, Sergey Brin speech he gave last fall at Google Ventures CEO Summit.


He explained a story that most people do not know, how Google really got started.


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From pizza to mogul!

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Jeff Domansky's curator insight, February 18, 2013 4:02 PM

Fun story by Google co-founder Sergey Brin....talk about Mystic Pizza ;-) 

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The 10 Best Corporate Blogs in the World

The 10 Best Corporate Blogs in the World | Digital Brand Marketing | Scoop.it

My reaction to most company blogs: “Blah, Blah and Double Blah!”

 

I recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world.

 

Amid the coal pile that is the state of corporate blogging today, I did manage to find a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s)....


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Os Ishmael's insight:

Great blogging and business storytelling inspiration...

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Jeff Domansky's curator insight, January 8, 2013 4:06 PM

Great blogging and business storytelling inspiration...

Vicente G. Moreno's curator insight, January 8, 2013 11:01 PM

Great blogging and business storytelling inspiration...

ben bernard's comment, January 9, 2013 11:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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The Science of Storytelling [infographic] | SocialTimes

The Science of Storytelling [infographic] |  SocialTimes | Digital Brand Marketing | Scoop.it
Brands use social for storytelling 88 percent of the time.

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Jessica Kelly's curator insight, June 6, 3:22 PM

I especially like the top of the graphic -- the "If, Then" comparison that pretty much sums up why the story should be short, linear and clear, and visual when possible.

malek's curator insight, June 6, 3:40 PM

Here's another video example:

Chipotle's video "The Scarecrow" got incredible attention online without running as an ad 

massimo scalzo's curator insight, June 7, 4:00 AM

No bulleted list, just storytelling.....

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Storythinking > Storymaking > Storytelling

"Storytelling" is a long time resident of the charts of educational ideas. As a topic of workshops and presentations (I've done plenty), books (none for me),...

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mirmilla's curator insight, May 18, 3:43 AM

Interesting examples of new way of storytelling

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A Girl Created the Perfect Boyfriend Using Snapchat

A Girl Created the Perfect Boyfriend Using Snapchat | Digital Brand Marketing | Scoop.it

Instagram user @meandmyboifriend invented a boyfriend via Snapchat doodles.

 

Social media can be depressing: watching all your perfect friends lead their perfect lives on Facebook, Twitter or Instagram.


But a large part of social media is keeping up with appearances.


Instagram user @meandmyboifriend redefined the phrase "my boyfriend who lives in Canada" by creating an entire relationship with a  Snapchatdoodle. All her selfies, lonely landscapes and general escapades are accompanied by a series of colorful squiggles....


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Jeff Domansky's curator insight, May 2, 11:33 AM

Now that's one way to find the perfect boyfriend. Very creative storytelling in social media using Instagram.

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How StoryTelling Helps Your Fans To Sync-Up With The Ideas You Want Them To Use

How StoryTelling Helps Your Fans To Sync-Up With The Ideas You Want Them To Use | Digital Brand Marketing | Scoop.it

"A good story can make or break a presentation, article, or conversation. But why is that?" 


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Robin Good's curator insight, February 16, 1:31 PM



Here is why storytelling is so effective and uniquely powerful.  


Bufferapp co-founder Leo Widrich has written, back in 2012, a very interesting and informative article on the topic. Here a few passages from it: 


"When we tell stories to others that have really helped us shape our thinking and way of life, we can have the same effect on them too.

The brains of the person telling a story and listening to it can synchronize, says Uri Hasson from Princeton:


"When the woman spoke English, the volunteers understood her story, and their brains synchronized. When she had activity in her insula, an emotional brain region, the listeners did too. When her frontal cortex lit up, so did theirs. 


By simply telling a story, the woman could plant ideas, thoughts and emotions into the listeners' brains."


A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, no matter if it is about buying groceries, whether we think about work or our spouse at home. We make up (short) stories in our heads for every action and conversation."



Truthful. Inspiring. Very useful. 8/10


Full article: http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains 


Reading time: 7':30" 






Janice Mobsby's curator insight, February 17, 5:29 PM

I love "Story Telling"... Most of the time my articles are written in story line..It's fun to write & fun to read...Always make sure there is a point to your story..That's the idea..

 

Thanks for sharing..:)

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Great Video Storytelling Examples: Google Stories

The video is in French, but the story can be understood by anyone. 


Via Robin Good
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Alessio Carciofi's curator insight, December 10, 2013 4:15 AM

great video ...by @Robin Good

Julien Pepiot's curator insight, December 10, 2013 5:02 AM

Joli exemple de #Storytelling pour le compte #Google avec Laurent Aigon : http://bit.ly/1e2EN2n

corneja's curator insight, December 14, 2013 6:00 AM

Awesome!  Thanks, Robin.

 

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Immersive Storytelling and Presentation Tools for Journalists

Immersive Storytelling and Presentation Tools for Journalists | Digital Brand Marketing | Scoop.it

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21st Cent. Learners's curator insight, November 15, 2013 1:58 PM

Written for journalists, this article is of interest to educators too.  Some grat tools for creating great multi-media presentations.  Imagine what learners might produce with these...

Moses B. Tambason's curator insight, November 15, 2013 10:21 PM

Watch this video to help the special needs in Africa this thanks giving holiday http://www.africatube.net/video/932/Neglected-people-of-Africa-need-your-help ;

GIANFRANCO MARINI's curator insight, November 17, 2013 1:21 PM

Da http://www.journalism.co.uk 9 strumenti web based per lo storytelling. Si tratta di strumenti che consentono di realizzare storie visuali con elementi multimediali e interattivi.

 

Utili per la content curation e per realizzare presentazioni.

 

Possono essere utilizzati senza problemi nelal didattica per realizzare raccolte e/o narrazioni di eventi e/o problemi di carattere disciplinare e interdisciplinare.

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Why Storytelling Is The Future of Marketing


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Katherine Anne's curator insight, October 7, 2013 5:48 PM

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. 

Andrea Luyken's curator insight, October 9, 2013 1:10 PM

Storytelling works because stories are memorable, impactful, and personal. This video also features statistics about why the combination of data and story produces the biggest effect.

Marco Gabrielli's curator insight, November 12, 2013 2:30 PM

Jennifer Aaker illustra in un video l'efficacia della narrazione nella comunicazione di marketing.

 

"... le storie sono significative, memorabili e incisive, e motivano le persone nel compiere un'azione ..."

 

a) I lettori memorizzano meglio il messaggio;

 

b) Ascoltano, si fidano e acquistano;

 

c) Vivono le emozioni e razionalizzano solo dopo.

 

La narrazione ritrova il suo originale ruolo di mercato, pilotando le conversazioni di business.

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Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive

Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive | Digital Brand Marketing | Scoop.it
Storytelling is the most effective to way to get your point across. Here are some expert tips for doing it right.

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Seven steps to the perfect story

Seven steps to the perfect story | Digital Brand Marketing | Scoop.it

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Lauren Scime's curator insight, July 25, 2013 4:46 PM

I would have to call this the "Joseph Campbell Lite" Infographic - still, a useful resource if only a reminder of the classic monomythic storytelling recipe.

Mervi Rauhala's curator insight, July 30, 2013 4:59 AM

Clever infographic!

 

John Thomas's curator insight, February 12, 9:07 AM
Seven steps to the perfect story
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Does Vine's Future Success Lie With Old Media?

Does Vine's Future Success Lie With Old Media? | Digital Brand Marketing | Scoop.it
While it's only three months old, Vine hasn't seen a lot of action despite the hype that had surrounded it. While users are still finding their feet on the medium, it looks like one industry is leading the change and embracing the app.
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Digital Storytelling with Video | National Service Knowledge Network

Digital Storytelling with Video | National Service Knowledge Network | Digital Brand Marketing | Scoop.it

How to Tell Your Story

Tell stories through the voices of the people you serve, and/or your staff/members/volunteers. Check out these 7 Guidelines for Telling Your Organization’s Story and learn more about the Art and Strategy of Storytelling.

Plan - So you're ready to make a video for your organization. If you're planning to upload it to YouTube, remember to make it no more than ten minutes long.

 

You may want to use storyboarding to plan your video. Check out these production planning tips from See3, and this post from Idealware: Creating a video? A few things to consider before you shoot.


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Jeff Domansky's curator insight, January 16, 2013 4:16 PM

Though it's aimed at nonprofits, these digital storytelling tips are practical and useful for any PR, content marketing or marketing pro.

National Service Knowledge Network's comment, May 8, 2013 7:50 PM
Hey, that's from our website! I just noticed some broken links on that page, though - in the process of fixing. Stay tuned!
Karen E Smith's comment, May 8, 2013 10:20 PM
Thanks for looking at those links. It's a good link for me http://efolklore.blogspot.ca/