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We Learn Through Stories

Slides to support a workshop at the Building Learning Communities Conference in Boston, MA. 15 July 2015. How can we make learning sticky using powerful storyt…

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Carlos Rodrigues Cadre's curator insight, July 17, 10:02 AM

adicionar sua visão ...

ManufacturingStories's curator insight, July 18, 3:39 PM

#Stories #Learning #Education #SkillsGap

Tom Cockburn's curator insight, July 19, 6:09 AM

storytelling is part of global culture. Some stories -eg about maintaining global peace and looking after our communal world environment,are better than others currently floating around 

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Futures Lab Update #112: Digital Story Formats That Add Context and History | MediaShift

Futures Lab Update #112: Digital Story Formats That Add Context and History | MediaShift | Digital Brand Marketing | Scoop.it

This week we explore a publishing platform that integrates story components in a unique way, and a startup that organizes news reports around historical context.

 

PART 1: FOLDA Web-based publishing platform developed at the MIT Media Lab arranges related elements in a visual way that puts multimedia material into view alongside the text. Co-creator Alexis Hope tells us how the two-dimensional structure is enabling some experiments with storytelling....

 

PART 2: TIMELINETimeline is a technology-driven news operation that infuses historical context into the news of the day. We learn from Editor-in-Chief Jonathan Kalan how the team delivers stories in a time-based format optimized for mobile devices....


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Jeff Domansky's curator insight, July 5, 2:01 AM

Two interesting news storytelling approaches.

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Become a Better Brand Storyteller: 4 Brands You Can Learn From | When I Work

Become a Better Brand Storyteller: 4 Brands You Can Learn From | When I Work | Digital Brand Marketing | Scoop.it
Look at a few examples of small businesses who have employed one or several time-tested tactics for great storytelling.

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3 Powerful Ways To Improve Your Storytelling (And Business!) In Less Than 15 Minutes

3 Powerful Ways To Improve Your Storytelling (And Business!) In Less Than 15 Minutes | Digital Brand Marketing | Scoop.it
So this weekend, I've found that winning an imaginary lottery, Finding Nemo and Billy Idol all have something in comm...

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Fausto Cantu's curator insight, April 17, 9:00 AM

3 maneras de mejorar tu storytelling en menos de 15 minutos

 

maria papanikou's curator insight, April 22, 8:15 AM

The power of story telling!

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Storytelling For Brands: The Ultimate Storytelling Guide - #Infographic | Digital Information World

Storytelling For Brands: The Ultimate Storytelling Guide - #Infographic | Digital Information World | Digital Brand Marketing | Scoop.it

"The invention of internet has changed the course of storytelling. Nowadays, anyone can tell stories to millions of people around the world.

But, the problem with such an accessible medium is that attention spans are dwindling and the amount of content is endlessly rising.

Which means you have to find the best stories and tell them right.

 

So, how do you do it?"

 

Read the full article to view the infographic, created by ReferralCandy, that illustrates:

what is storytellingwhat it can do for your brandwhy it worksfinding your storytelling your storyexamples of storytelling that works
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Why Storytelling = Future of Web Copy & Why We Write In Present Tense

Why Storytelling = Future of Web Copy & Why We Write In Present Tense | Digital Brand Marketing | Scoop.it

The Problem of Web Copy
Today a friend shared copy that fought itself. He was trying to tell two stories at once. You can't tell two stories at once without reader confusion. I suggested combining the two very cool elements he wanted to mash together into a single story.

"Think of each element as a character in the story, in a story where difference between them will become zero at resolution," I suggested. The conversation reminded me of why storytelling is the future of web copy and why storytelling online is different than writing novels.

Online NOW is the only time that matters, so even historical reference needs to be shared in present tense. Wandering down a historical path is a sure prescription for readers wandering off. Find more online storytelling tips in the G+ post.


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How is technology changing the way stories are told?

"Speakers from the 2014 Future of StoryTelling summit predict how technology will change the way stories are told."


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4 Easy Steps to Transmedia Screenwriting | PBS

4 Easy Steps to Transmedia Screenwriting | PBS | Digital Brand Marketing | Scoop.it

So you are a film student or filmmaker and you’re interested in telling a story that will stay with your audience beyond the “fade out.” Let’s say you want a webisode to go viral. Or, a couple of years ago, you heard Disney and Fox talking about transmedia. Now you’re wondering how to stay on trend with these big distribution companies. How would you even begin to write, shoot and produce a story that is “transmedia” ready?

 

There are four key elements you can pay attention to when creating your work that makes it easier to transition into something interactive and cross-platform....


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Jeff Domansky's curator insight, January 29, 10:40 AM

Useful tips to help you tell your stories better using transmedia storytelling techniques.

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Storytelling in the Age of Social News Consumption

Storytelling in the Age of Social News Consumption | Digital Brand Marketing | Scoop.it

Social media is having a dramatic, perhaps outsized impact on how digital news is produced, distributed, consumed and ultimately monetized. As mobile and social technologies reach critical mass, it is fueling a footrace to create highly shareable, yet informative news stories that generate traffic. More critically this is changing how journalists approach their craft.

 

To address this dynamic further, Katie Scrivano and the Edelman Media Network (a team of earned media specialists) teamed with two start-ups,NewsWhip and Muck Rack to study U.S. social news consumption.

 

Working with NewsWhip, we identified the 50 overall most-shared, English-language articles, and in six key topics – general news, food and beverage, energy, health, technology and finance. Edelman Berland then analyzed each story to identify significant commonalities. This helped shaped a survey of more than 250 working journalists that Edelman conducted in collaboration with Muck Rack....


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Marco Favero's curator insight, January 19, 10:52 AM

aggiungi la tua intuizione ...

289 CID's curator insight, January 19, 4:13 PM

Can't help but think of Matthew Inman and his success behind "The Oatmeal"

Lisa Epstein's curator insight, May 14, 4:25 PM

The changes seen in journalism with the rise of social media and online presence has changed how writers produce pieces. Journalists now think about how easy it would be to share their articles. They often have to embed videos or pictures in their pieces so people can look at different types of media. They look for mobile friendly versions and the amount of shares they will be able to get on social media. I think this is telling of how people have changed with the technology. People need to be stimulated at all times. We cannot just read an article. We have to look at the words, the pictures, and the videos that go along with it. It's just a big shift in how journalism has changed over the years and if someone is not up to date with the ways to reach an audience I think they won't have much of a career in the journalism field. 

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Want Brand #Storytelling Success? Deconstructing The Art And Science Of It

Want Brand #Storytelling Success? Deconstructing The Art And Science Of It | Digital Brand Marketing | Scoop.it

“Deconstructing the art and science of storytelling, This sentence, the one you're reading right now, is the most important one in this entire feature.”


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Jeff Domansky's curator insight, January 3, 10:30 AM

Karen Dietz shares a valuable article on brand storytelling. Recommended reading. 9/10

Venkatesh Iyer (venkyiyer.com)'s curator insight, January 4, 12:48 AM

Interesting read. Interesting examples.

Miklos Szilagyi's curator insight, January 4, 4:10 PM

You know what? The less arty and artificial is it, the better... 

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This Is Your Brain on Good Storytelling

This Is Your Brain on Good Storytelling | Digital Brand Marketing | Scoop.it
You know that people love a good story, but have you ever thought about why? Neuroscience offers intriguing answers.

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How to create a color story | Medium

How to create a color story | Medium | Digital Brand Marketing | Scoop.it

...Lens choices, camera angles, color palettes, editing rhythm, and more are all elements in a specific vocabulary created to best express the story.

 

Here’s the insight for color: instead of trying to map colors back to cultural associations (which are not fixed across all cultures, but change with every micro-culture), it’s better to assign meaning to each color and stick with it.

 

This trick works perfectly as long as you never break your own rules, unless, of course, the shock itself creates a greater truth....


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Jeff Domansky's curator insight, November 8, 2014 3:09 AM

Here's how to apply cinematic color theory to your app, product, or startup. Excellent reading and fascinating ideas. 9/10

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Is Your Content Worth Sharing? Storytelling Techniques in Social Media - Kruse Control Inc

Is Your Content Worth Sharing? Storytelling Techniques in Social Media - Kruse Control Inc | Digital Brand Marketing | Scoop.it

"Your brand is no longer what you tell customers it is. It’s what consumers tell each other it is." - Kathi Kruse


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Elizabeth Alfaro's curator insight, October 17, 2014 11:34 AM

You have to educate people step-by-step both in your product and the experience they’ll receive when they buy.

M. Philip Oliver's curator insight, October 17, 2014 2:15 PM

Thanks to Cendrine Marrouat

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Stories Are The Secret To Influence

Stories Are The Secret To Influence | Digital Brand Marketing | Scoop.it

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Storytelling: Cornerstone of Social Media Marketing Success

Storytelling: Cornerstone of Social Media Marketing Success | Digital Brand Marketing | Scoop.it
Storytelling: Without a steady stream of content and stories your success with all the activity in social media marketing will be very limited.

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Fausto Cantu's curator insight, June 8, 7:24 PM

La importancia de las historias propias

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The Breaking Bad Guide to Storytelling [Infographic]

The Breaking Bad Guide to Storytelling [Infographic] | Digital Brand Marketing | Scoop.it
Check out this infographic featuring the best B2B marketing tips and twists from the creators of the award-winning series, Breaking Bad. #EE13

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Dominique Taste's curator insight, May 5, 1:41 PM

Une infographie qui présente les principes de storytelling développés par les scénaristes et producteurs de la série pour maintenir les spectateurs en haleine. Des idées qui peuvent également servir à fidéliser votre audience dans le cadre du brand content.

Fausto Cantu's curator insight, May 5, 10:06 PM
The Breaking Bad Guía de Storytelling Infografía
Dupree Wesley's curator insight, May 6, 3:51 PM

A great example to telling stories, and how they can be transferred from the physical to the digital.

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Essay "Is technology changing storytelling?"

Do changes in technology demand a different approach in the craft of writing? Or do the best stories still come in classic form? Here's my research as a doubtful…

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The Neuroscience Of Storytelling (For Presentations)

Because stories engage up to 7 areas of the human brain, stories are more memorable than facts or stats. To deliver impactful presentations, tell stories that …

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Why Telling Your Story Matters

Why Telling Your Story Matters | Digital Brand Marketing | Scoop.it

My latest contribution to the LinkedIn platform is short. But I feel it's too important not to write on the topic.

 

What makes your brand unique is the story behind it.

 

What is yours? 


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Luigina Sgarro's curator insight, February 13, 4:37 AM

Quanto è importante raccontare una storia che gli altri abbiano voglia di ascoltare?

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How Brand Storytelling Benefits from Archetypes

How Brand Storytelling Benefits from Archetypes | Digital Brand Marketing | Scoop.it
You've been hearing about brand storytelling for a while, but you wonder why people say it's so powerful. Well, it's all in the archetypes.

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Storytelling in a Digital Age: A Conversation between Al Gore and Brian Grazer

Storytelling in a Digital Age: A Conversation between Al Gore and Brian Grazer | Digital Brand Marketing | Scoop.it
At a recent KPCB event in Los Angeles, former Vice President and KPCB partner Al Gore interviewed film and television producer Brian Grazer on what it’s like to be a storyteller in the digital age. How has YouTube changed talent scouting? How does entertainment content spread across platforms? Al Gore and Brian Grazer tackle these and many more questions in a conversation about the new era of entertainment and media.

 


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Social Media Marketing: Do You Have A Tin Ear? via @Curagami

Social Media Marketing: Do You Have A Tin Ear? via @Curagami | Digital Brand Marketing | Scoop.it

Social Media: It’s The conversation, stupid Are You Listening? Why is it so hard for institutions and companies to listen? Here is a sequence of social marketing I created to support the James Cancer Hospital that underscores how listening creates opportunity in a social / mobile / connected time. 


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How Chanel Wins Social With Stylish Content Marketing & Storytelling

How Chanel Wins Social With Stylish Content Marketing & Storytelling | Digital Brand Marketing | Scoop.it

Content is the core of any strong digital marketing strategy, and a strong narrative is the foundation of all good content.

When the iconic high-fashion house Chanel sought to revolutionize the way it engaged with customers, content and technology was at the forefront of its approach.

The 105-year-old brand has a clear advantage when it comes to storytelling – a rich history. The legacy of the company’s late founder Gabrielle “Coco” Chanel is so compelling, that the brand’s insignia – two interlocking C’s – is one of the most recognized and respected in the world.

Not only has the company managed to ramp up engagement with the development of their highly interactive, commerce-driven website, it has astutely leveraged the modernist philosophy of its creator, Ms. Chanel, best exemplified in the following quote...


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Jeff Domansky's curator insight, November 15, 2014 12:01 AM

Learn how Chanel uses storytelling to create content marketing mastery.

Art Jones's curator insight, November 16, 2014 9:19 AM

Chanel, Ralph Lauren & Burberry are all at the forefront of luxury brand marketing.

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Why TIME Is Money Online: How Story Works As Setting Not Narrative

Why TIME Is Money Online: How Story Works As Setting Not Narrative | Digital Brand Marketing | Scoop.it

Story Online
Find I'm using this post about how storytelling works different online. Creating content online is like composing music. We need an introduction, a chorus, bridge and conclusion.

When we share too much our customers can't build on our stories. When we share too little trust can't develop. This delicate balancing beam is where time becomes money and stories become community.  


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We Learn Through Stories

Slides to support a workshop at the EARCOS Leadership Conference; Kota Kinabalu, Sabah, Malaysia. 31 October 2014 How can we make learning sticky using powerfu…

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