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5 Data Storytelling Homework Assignments — Design Thinking

5 Data Storytelling Homework Assignments - Design Thinking - Medium

Level Up Your Data Storytelling Game

— Medium


Via mirmilla
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 Telling a Sales Success Story Using the 3R's Method

 Telling a Sales Success Story Using the 3R's Method | Digital Brand Marketing | Scoop.it

One of the most important tools in any salesperson’s tool kit consist of success stories that demonstrate capabilities, build credibility, and move the prospect closer to signing on the bottom line. Here’s a template used to describe the three parts of the commonly told success story:


Via Jim Signorelli,Story-Lab
Os Ishmael's insight:

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

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Mark E. Deschaine, PhD's curator insight, March 21, 8:16 AM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

Miguel Paul Trijaud Calderón's curator insight, March 27, 1:48 PM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

Jim Signorelli,Story-Lab's curator insight, April 3, 9:50 AM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

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Brand storytelling - Why I was wrong about it

Brand storytelling - Why I was wrong about it | Digital Brand Marketing | Scoop.it
Where brand stories can contribute to social change

Via Lianne Picot
Os Ishmael's insight:

I wasn't sure about the depth of brand storytelling until I came across a story by a brand that showed me the kind of impact that could be had. People watching the story video are either inspired or have questions about the authenticity of the company's commitment to the cause. Have a read and watch the story to see what you think!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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Lianne Picot's curator insight, March 2, 8:36 PM

I wasn't sure about the depth of brand storytelling until I came across a story by a brand that showed me the kind of impact that could be had. People watching the story video are either inspired or have questions about the authenticity of the company's commitment to the cause. Have a read and watch the story to see what you think!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-itYou can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

Mark E. Deschaine, PhD's curator insight, March 3, 12:51 PM

I wasn't sure about the depth of brand storytelling until I came across a story by a brand that showed me the kind of impact that could be had. People watching the story video are either inspired or have questions about the authenticity of the company's commitment to the cause. Have a read and watch the story to see what you think!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

ismokuhanen's curator insight, March 15, 2:44 PM

I wasn't sure about the depth of brand storytelling until I came across a story by a brand that showed me the kind of impact that could be had. People watching the story video are either inspired or have questions about the authenticity of the company's commitment to the cause. Have a read and watch the story to see what you think!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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Better Storyelling Improves Your User Experience

Better Storyelling Improves Your User Experience | Digital Brand Marketing | Scoop.it

As we launch Content Services, we're sharing our Storytelling Framework, plus insights on how we do it, so you can turn your brand's value into great stories


Via Lianne Picot
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Lianne Picot's curator insight, February 9, 9:35 AM

Did you know that the Super Bowl ads that use a 'dramatic arc' do better than those that don't? There was research! This article breaks down the arc of storytelling AND gives some really great examples of brands that do it well.

The product is the hero or the user of the product is the hero. The company itself is not the hero! Some great practical tips here on using storytelling in your marketing. Never forget that the stories need to reflect your company culture and values though. Otherwise, people will experience a disconnect.

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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Increasing Brand Awareness with Customer Stories

Increasing Brand Awareness with Customer Stories | Digital Brand Marketing | Scoop.it

Stories are timeless representations of our experiences. We tell stories to make people laugh, to encourage friends, and even to spread celebrity gossip.


Via Lianne Picot
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Lianne Picot's curator insight, February 4, 9:56 AM

Too often we talk about storytelling as a one way process in branding. It is used by many companies in the same traditional way that any messaging has been created and pushed out. Create a story, tell it and wait for the dollars to roll in. Oh wait. They don't? Exactly.


Storytelling in any form is more about the listening and the learning than the final telling. This article does a good job of showing how creating opportunities to enable your customers to share their stories AND listening to them makes a significant impact on your customer loyalty and the perceived authenticity of your brand.


And customer stories are useful beyond the front line of customer engagement. They can also provide darn good information for business development and story sharing amongst leaders and employees to improve customer service.


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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6 storytelling techniques for great interaction design

6 storytelling techniques for great interaction design | Digital Brand Marketing | Scoop.it
Let’s start by stating this: Not every visual story has to be interactive! Say it again: Your visual story does not have to be interactive to be effective!

Via José Carlos, mirmilla
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Barbara Ganley's curator insight, January 26, 7:35 AM

Well worth a read

 

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May the Sales force be with you! Storytelling vs. Story Selling:

May the Sales force be with you! Storytelling vs. Story Selling: | Digital Brand Marketing | Scoop.it

By understanding and implementing the art of storytelling, we can create that “Aha!” moment for our prospects. The Force guides us in selling sales stories!


Via Lianne Picot
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Lianne Picot's curator insight, January 12, 9:21 PM

Because there can never be enough Star Wars analogies! This article does a pretty good job of breaking down the elements of story and Star Wars that intrigue and engage us. It's always good to have the reminder that sales is not B2B or B2C but H2H - human to human. Whether you are a small company building your brand or a big corporation trying to retain your customer base, using story helps you to stay on the human side of things. Even when talking about a land far far away....


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online story community at the Story Powered® Institute 

Rescooped by Os Ishmael from Public Relations & Social Media Insight
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10 Great Tools for Storyboarding

10 Great Tools for Storyboarding | Digital Brand Marketing | Scoop.it

It has been a while since my last blogpost. Last month, I had the great honor of writing four guest posts on the topic of mLearning for ASTD. Furthermore, I have been studying hard to complete my postgraduate studies, which made me step aside from some other projects for a while.

Having said that, last week I came across a very interesting discussion on the eLearning Heroes site and I thought it would be a great opportunity for me to share with you my favorite tools for storyboarding....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 1, 1:45 PM

Storyboarding? 10 great tools ahead.

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Three Stories Perfectly Presented For Social Media | The Whip

Three Stories Perfectly Presented For Social Media | The Whip | Digital Brand Marketing | Scoop.it

For the most part, just planning to go viral is not a viable social strategy for publishers. Instead, they should be thinking carefully about how each piece of content they produce has the potential to be shared on different platforms and devices. That means having good site infrastructure, facilitating sharing, and serving up the right sort of stories at the right time. Most of all, it means telling great stories that the readers of your site can relate to and pass on to the rest of their network.

But it’s easier said than done for many publishers. Being able to present a story for a social audience is often a bigger challenge than presenting it on your homepage. There, readers have arrived looking to click and read your stories alone, in the news feed, you’re just another box demanding their attention.

Here are three recent examples of publishers employing good editorial filter on social. All of these stories did well for their sites: they got shared and commented on lots, they were well-presented on different platforms and devices, and most importantly, they spoke to their target audience, and their friends and followers....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 19, 2015 9:39 PM

Here are three great examples of effective social storytelling.

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What is the one question that will explode your business? An interesting approach to story

What is the one question that will explode your business? An interesting approach to story | Digital Brand Marketing | Scoop.it

Via Lianne Picot
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Lianne Picot's curator insight, November 5, 2015 9:36 AM

“What would we have to do to give this story such a happy ending that you will happily go and tell that story to everyone you know?” An interesting approach to sales, hearing customer stories and customer service actually. If we always had the customer's 'happy ending' in mind and determined that jointly it would make for a much more interesting journey together! Also like Simon Aranowitz's use of story to get us interested. Some really great tips here!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. Join Lianne to talk story at www.storypowered.institute

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Changing the story: How an Accounting Firm Convinced Its Employees They Could Change the World

Changing the story: How an Accounting Firm Convinced Its Employees They Could Change the World | Digital Brand Marketing | Scoop.it

It’s a fabled story about a janitor’s exchange with President Kennedy during the early days of NASA: “What do you do?” the president supposedly asked the man with a broom during a visit to Cape Canaveral.“Well, Mr. President, I’m helping to put a man on the moon.” This meeting may not have actually taken place. But there’s a good reason it’s one of the most commonly-repeated management anecdotes: it illustrates the idea that a workforce motivated by a strong sense of higher purpose is essential to engagement. A survey by Calling Brands found that working for an organization with a clearly defined purpose is second only to pay and benefits in importance for employees, and ranks ahead of promotion opportunities, job responsibilities, and work culture. Two-thirds said a higher purpose would motivate them to go the extra mile in their jobs. A similar study by Net Impact showed that almost half of today’s workforce would take a 15% pay cut to work for an organization with an inspiring purpose.


Via Bonnie Hohhof, Lianne Picot
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Lianne Picot's curator insight, October 8, 2015 10:59 AM

Fantastic example of how engaging your employees in crafting and telling your higher purpose story can change the world of your business! The key takeaways here are that employees were involved in sharing how they contributed and the data on how employee engagement actually increased. Serious ROI here.


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can find Lianne growing story at the Story Powered® Institute

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How an Emotional Connection Helps Brands Tell Better Stories

How an Emotional Connection Helps Brands Tell Better Stories | Digital Brand Marketing | Scoop.it

The most innovative, disruptive brands across all industries have one thing in common: They are storytelling masters.Warby Parker built an eyeglasses empire by billing itself as a socially conscious lifestyle brand, and itcarefully curated content to share that story. Startup Thinx has a new panty solution to disrupt the $15 billion feminine hygiene market, and it’s boosting brand awareness with feminist content and an emotional connection to consumers. Dollar Shave Club markets itself as a cheap—and cheeky—alternative to store-bought razors, serving up humorous tips and quirky puzzles to keep its community engaged.

 

Part of these brands’ success is rooted in the ability to tell stories with an emotional connection. Emotion tends to play an outsized role in consumer behavior. MRI imagery has shown that when evaluating brands, people tend to use their emotions over information.

 

The emotional effect stretches from B2C to B2B companies. If B2B buyers are emotionally connected to a brand, the buyers are 50 percent more likely to purchase those products, according to Google’s research with Motista and CEB....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 25, 2015 11:11 AM

A 50% upside from an emotional connection with B2B buyers? Time to toss your old-style business storytelling. Useful tips.

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Authenticity rules in Storytelling!

Authenticity rules in Storytelling! | Digital Brand Marketing | Scoop.it
These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful content marketing strategy.

Via Lianne Picot
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Lianne Picot's curator insight, September 17, 2015 10:07 AM

So authenticity is still in. Phew! Although I winced a little at the idea of marketers making sure their stories 'read as honest' (I prefer actual honesty over perceived), this article gives some good pointers for brands in creating more authentic stories for themselves. Watch the 'Brononymous Hotline' video for a good laugh!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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5 Great Storytelling Techniques!

5 Great Storytelling Techniques! | Digital Brand Marketing | Scoop.it

Your brand has a story to tell. Use the business storytelling techniques we show you to take your story to the next level.


Via Lianne Picot
Os Ishmael's insight:

'Find the intersection' is fantastic advice by Eric Hinson. Lots of really great story tips and advice here but this one stands out as it is the one that so many organizations struggle with. 'Your story comes to life at the intersection of your brand’s identity and your audience’s needs.'  Great way to put it!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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LAVEISSIERE VERONIK's curator insight, April 1, 5:11 AM

'Find the intersection' is fantastic advice by Eric Hinson. Lots of really great story tips and advice here but this one stands out as it is the one that so many organizations struggle with. 'Your story comes to life at the intersection of your brand’s identity and your audience’s needs.'  Great way to put it!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

Ariana Amorim's curator insight, April 1, 7:22 AM

'Find the intersection' is fantastic advice by Eric Hinson. Lots of really great story tips and advice here but this one stands out as it is the one that so many organizations struggle with. 'Your story comes to life at the intersection of your brand’s identity and your audience’s needs.'  Great way to put it!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

Leonard's curator insight, April 3, 2:11 PM

'Find the intersection' is fantastic advice by Eric Hinson. Lots of really great story tips and advice here but this one stands out as it is the one that so many organizations struggle with. 'Your story comes to life at the intersection of your brand’s identity and your audience’s needs.'  Great way to put it!

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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Supercombo: Storytelling and Data to Produce Persuasive Content

Supercombo: Storytelling and Data to Produce Persuasive Content | Digital Brand Marketing | Scoop.it
Ever thought about what really sticks out in your audience's minds? Hint: it's not the hard facts alone. Combining data and storytelling can make your brand's content stick out in a meaningful way; Nichole DeMeré shows you how in today's post.

Via malek
Os Ishmael's insight:

This must be your moment: Inject data within the context of a larger story, that is the moment when it becomes incredibly powerful, and you become your most persuasive.

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malek's curator insight, March 16, 9:08 AM

This must be your moment: Inject data within the context of a larger story, that is the moment when it becomes incredibly powerful, and you become your most persuasive.

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The Psychology of Storytelling: Implications for brands and experiential marketing

The Psychology of Storytelling: Implications for brands and experiential marketing | Digital Brand Marketing | Scoop.it
THE BEGINNING OF THIS FASCINATING STORY... Humans are members of the primate family, a large and diverse group of mammals of very ancient lineage. We belong to that subgroup of primates known as the catarrhines, the Old World monkeys and apes. We share with these monkeys and apes a deep sociality that is predicated on relatively (by comparison…

Via José Carlos, massimo facchinetti
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