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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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5 Tragic Ways To Bomb Despite Telling Great Stories

5 Tragic Ways To Bomb Despite Telling Great Stories | Digital Brand Marketing | Scoop.it

Via Karen Dietz
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Karen Dietz's curator insight, March 24, 2013 4:02 PM

What another great post from Rohit Bhargava.


You've gathered your stories, spent time crafting them, practiced them time and again, and then when you tell it to a customer or prospect, you bomb.


Arrggghhh!! How frustrating! So what's a biz storyteller to do? Read Bhargava's post and his 'Do Not Do This' list!


I chuckled when I read the 2 pieces of advice he finds people usually receive:

  1. Tell more stories.
  2. Use bigger fonts.


LOL -- neither one of these will work!


Find out where you are making your mistakes -- and go fix them. Thanks Rohit for putting this insightful article together!


This review was written by Karen Dietz for her curated content on busines storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Strategic Storytelling | Business Truisms

Strategic Storytelling | Business Truisms | Digital Brand Marketing | Scoop.it
Every so often, a traditionally non-business word finds its way into the business world, fueled by an admirable desire to find new ways to think about old challenges. “Storytelling” has become one of those words.

 

What a nicely written article pointing to several truisms in business storytelling. Some you are familiar with (storytelling is a pull, not a push technology). I like the ones that I don't read much about:
1. Storytelling is a selfless, empowering act
2. Storytelling looks to the future

 

As the author Bill Baker (from Marketing Profs) says, "Successful storytelling respects the past and appreciates the present, but it also looks boldly into the future, moving people past “what is” to “what if?” Done well, storytelling helps people collectively imagine a vision of the future that is achievable and worth achieving, helping them to understand not only what they’re working on but also what they’re working toward." Yes!

 

And, "As you consider using storytelling strategically to give meaning to your brand communications or employee-engagement efforts, don’t do so simply because it is “the next big thing.” Do it because, if you truly listen and you are willing to be generous, authentic, emotional, and collectively creative— it works. As one senior client recently said, “This is a bit frightening. I feel vulnerable; but at the same time, because I’m being myself, I feel more confident.” If your organization is ready for that journey, there’s a great story ahead."

 

Love it. This is a quick post that is rich in insights & examples (ignore its clunky layout). Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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