Digital Brand Mar...
Follow
Find tag "storyselling"
4.5K views | +3 today
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

CEO of SAP recruits a Chief Storyteller- Why?

When the world’s largest business software company hires a Chief Storyteller, its news, because it’s a first for the industry.

Via Karen Dietz
more...
Hans Heesterbeek's curator insight, September 19, 2013 12:16 AM

Wow thats a great step forwards for the trade 

Albert Green's comment, September 19, 2013 3:29 AM
The headline misleaded me a bit. Until now I thought this was the first Chief Storyteller title in history. And from what I've read, she's been working for SPA for 18 months already, so it's about time to hear more about her achievements. Great content, nevertheless, thanks again.
Karen Dietz's comment, September 19, 2013 10:15 AM
Hi Albert -- yes there are a few other Chief Storytellers around. But it is still rare. And I really like your point -- we do want to know more! Seems SAP needs to continue to share this story :)
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

How to Focus Your Stories for Higher Conversion Rates

How to Focus Your Stories for Higher Conversion Rates | Digital Brand Marketing | Scoop.it
When faced with creating a conversion-focused SEO landing page, what should our copy focus on?

Via Karen Dietz
more...
Patricia Stitson's curator insight, May 8, 2013 12:56 PM

Reminds me of the 'flipped classroom' or learner centric model. 

Karen Dietz's comment, May 10, 2013 12:09 PM
Thanks for your input Annette and I love what your client did! Glad this matrix proves helpful.
Karen Dietz's comment, May 10, 2013 12:10 PM
Thank you Amy and Patricia for your comments also! Both are insightful.
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

Visual Storytelling Survey Yields Startling Results

Visual Storytelling Survey Yields Startling Results | Digital Brand Marketing | Scoop.it
Yesterday Corporate Visions announced the results of its fourth quarter industry survey on visual storytelling, which was taken by more than 300 busi (Visual Storytelling Survey Yields Startling Results http://t.co/9p79HOHu)...

Via Karen Dietz
more...
Karen Dietz's curator insight, January 9, 2013 2:13 PM

Well, here is an under-utilized visual storytelling technique -- using whiteboards during sales presentations.


According to this latest research, whiteboard visual storytelling -- or let's say any kind of visual storytelling -- in not being used during presentations, which is negatively impacting sales.


Wow! If you do any kind of marketing/sales presentations for your company, you might want to pay attention to this research.


Time to go build those visuals to grow the business this year!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

How salespeople inspire customers to invest, not resist, with stories.

How salespeople inspire customers to invest, not resist, with stories. | Digital Brand Marketing | Scoop.it

Although the value of your offering is overwhelming, customers resist. Why?
More important, how will you get past this irrational wall of resistance, and make the sale?

 

 

Here's a quick article from Michael Harris that makes a powerful point: if you want to increase your sales, engage prospects in buying simulations (a special type of story) that do your selling for you.

 

I also like the SlideShare piece that comes along with this, and the free downloadable guide.

 

Master buildling and sharing these scenarios and see your sales rise. Now that's a good thing!

 

PS -- if you want more on story selling, follow fellow curator Ken Jondahl and his Story Selling curated content at http://www.scoop.it/t/story-selling ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
more...
No comment yet.
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

Are You Selling Stories or Widgets?

Are You Selling Stories or Widgets? | Digital Brand Marketing | Scoop.it
I got a call this week from a customer of mine. He was ecstatic. His company had just scooped IBM’s prestigious Business Partner of the Year award; a real

Via Karen Dietz
more...
Karen Dietz's curator insight, July 24, 2013 2:42 PM

What a great article to help any business get clear on what you are really selling (a story) and the growth that can happen as a result.


This isn't about being slick or salesy or feeding people a line. Neither is it about 'I'll tell you a story and you will buy' in return. It is about connecting with people's dreams and desires in authentic, real and engaging ways. It's about making your customers be front and center in your story.


And I love the examples colleague and author Mark Sampson shares with us. It's a great post and makes a lot of useful points. And the examples provided will give you lots of good ideas for the next steps you need to take.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

The Psychology of Language: Persuasive words for biz stories

The Psychology of Language: Persuasive words for biz stories | Digital Brand Marketing | Scoop.it
What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others?

Via Karen Dietz
more...
Victoria Garcia, Serial Entrepreneur's curator insight, April 13, 2013 2:04 PM

Public speaking is persuading, after all. Vic

Victoria Garcia, Serial Entrepreneur's comment, April 13, 2013 2:09 PM
Wow! What an interesting post. I learned long ago as a probation officer in Texas, I could send someone to prison on the same set of facts depending on the language I used. This is one of the best articles I've ever read on the topic.
Karen Dietz's comment, April 16, 2013 12:38 PM
Thanks Vicki! I'm so glad you found it both powerful and helpful. Hope you are doing well :)
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

10 Ways Customer Stories Help Companies Sell

10 Ways Customer Stories Help Companies Sell | Digital Brand Marketing | Scoop.it
10 Ways Customer Stories Help Companies Sell http://t.co/3JwGufQB via @Savvy_B2B...

 

Woo hoo! If there was any doubt about the necessity for crafting and promoting your customer's stories, then this quick post will dispell them all.

 

Customer case study specialist Casey Hibbard shares some research from Gartner about the impact of customer stories on sales, and then lists specifically how customer stories can lead to business growth.

 

As I'm rebuilding my website, I'm taking Casey's advice -- and hope you do too. 

 

Oh -- but make sure you are actually writing customer stories to share and not testimonials. Testimonials are critical -- yet they are mostly valuable opinions from customers about their experience with you. That's part of your 'story' but they often are not really stories. 

 

Soooo -- write mini-stories or storied case-studies about your work with customers to receive the full impact of your customer stories!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
more...
No comment yet.