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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The benefits of Appreciative Inquiry--a core storytelling process

The benefits of Appreciative Inquiry--a core storytelling process | Digital Brand Marketing | Scoop.it

Have you ever heard the phrase: People join organizations, but leave managers. What would your employees say about you?


Via AlGonzalezinfo, Karen Dietz
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Vilma Bonilla's curator insight, August 19, 2013 11:28 PM

Muy interesante.

Kevin Watson's curator insight, August 21, 2013 7:58 AM

Great article!

Karen Dietz's comment, August 29, 2013 9:48 PM
Many thanks for your comments Anjela, Vilma, and kjcoach! I think AI has many benefits to bring to all of us.
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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What is a Natural Storyteller?

What is a Natural Storyteller? | Digital Brand Marketing | Scoop.it

"You know that feeling, when you can’t wait to get home to tell your significant other about the crazy thing that just happened at work? The second you walk through the door, even before you kick off your pinchy-toe shoes, you’re saying, “You’re not going to believe this . . .” as you launch into the story, complete with revealing hand gestures, passion, and well timed pauses that effortlessly build to the riveting climax."


Via Gregg Morris, Karen Dietz
Os Ishmael's insight:

A great post. Worth a read.

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Karen Dietz's comment, April 16, 2013 12:37 PM
And many thanks to Denyse, Comeja, Two Pen's, and Os's additional comments pointing out the value of this article.
Ally Greer's curator insight, June 10, 2013 3:29 PM

Anyone who knows me knows that I love telling stories. (Usually more than once.) The above excerpt essentially describes every single day of my life. Sharing life experiences with people who mean something to me is what makes these experiences that much more exciting.


Read below, as Karen Dietz sums up my thoughts way better than I ever could. Thanks Karen and Gregg!

Dawn Mullen's curator insight, July 4, 2013 9:11 AM
I am a Realtor not a writer. I still have to use the story in both pictures and words to tell the story of a home I am selling. It is true a picture is worth a thousand words and together a picture and a caption should be not just information but a story. Call me. I can show you the difference.
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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How to Create a Culture of Storytelling | Philanthropy for All

How to Create a Culture of Storytelling | Philanthropy for All | Digital Brand Marketing | Scoop.it

There’s no denying it, storytelling can seem challenging. But I’ve taken the stance that storytelling can be demystified and that anyone can do it.

 

Read the full article to find five tips for creating a culture of storytelling at your organization:

1. Communicate to all staff members what kind of stories you are looking for

2. Hold a staff meeting to openly discuss what storytelling is, why it matters and why all staff members play a vital role in it

3. Make time at your staff meetings to tell stories.

4. Schedule an ongoing time to casually meet with staff from programs to talk about updates from their work and utilize it as a time to probe into any interesting stories they might have.

5. Start your own story bank for future reference.


Via Kim Zinke (aka Gimli Goose), Karen Dietz
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Karen Dietz's comment, February 27, 2013 8:37 PM
Absolutely Monica! Glad you pointed that out.
Ignacio Conejo Moreno's curator insight, March 1, 2013 3:16 AM

Desmitificando: Todo el mundo puede crear Storytelling.

 

He aquí algunas claves útiles para hacerlo, aprovechando las vivencias diarias del equipo.

Harpal S.sandhu's curator insight, March 4, 2013 8:53 PM

PHILANTHROPY

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Why your social media plan needs gurus and storytellers

Why your social media plan needs gurus and storytellers | Digital Brand Marketing | Scoop.it

"I’m a storyteller, not a strategist

Anytime I get on the phone with a business who wants to hire me to do some social media work and they ask me about, analysis, measurement tools and anything that has to do with numbers I tell them “I’m an Indian person who is lousy at math. Contrary to popular belief we’re not all good with numbers.” My strength is the ability to tell great stories, and create content. Does that mean I’m useless? Absolutely not … and it’s because there is a digital divide emerging."

 

I love the core message of this post -- for business success hire both a strategiest AND a storyteller!

 

Why? Because you will receive the best of both worlds. Not only will you identify and execute (hopefully) an winning social media strategy, you will also learn how to tell your business stories effectively in different social media channels. Yeah!

 

Go read the article for more info on why this marriage makes so much sense.

 

Thanks fellow curator Gregg Morris @greggvm for finding this article!

 

Here's the original link: http://www.businessesgrow.com/2012/11/21/why-your-social-media-plan-needs-gurus-and-storytellers/ ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Gregg Morris, Karen Dietz
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Just Story It - Scoops

Just Story It - Scoops | Digital Brand Marketing | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

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Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The 3 Most Important Questions to Ask Yourself--Finding Your Story

The 3 Most Important Questions to Ask Yourself--Finding Your Story | Digital Brand Marketing | Scoop.it
This simple life-changing 7-minute exercise will help you see if you’re truly aiming for the right goals in your life or if you’re stuck in modern culture’s “Means Goals” trap.

Via Karen Dietz
Os Ishmael's insight:

Some excellent insights, a must read.

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Hein Holthuizen's comment, June 30, 2013 4:49 AM
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Hein Holthuizen's curator insight, June 30, 2013 5:07 AM

See for your self whether it fits you. I liked it: beautiful insight and consistent story

David Baker's comment, July 4, 2013 1:49 AM
For the start of the year with our PIE cohort.
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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5 Tragic Ways To Bomb Despite Telling Great Stories

5 Tragic Ways To Bomb Despite Telling Great Stories | Digital Brand Marketing | Scoop.it

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Karen Dietz's curator insight, March 24, 2013 4:02 PM

What another great post from Rohit Bhargava.


You've gathered your stories, spent time crafting them, practiced them time and again, and then when you tell it to a customer or prospect, you bomb.


Arrggghhh!! How frustrating! So what's a biz storyteller to do? Read Bhargava's post and his 'Do Not Do This' list!


I chuckled when I read the 2 pieces of advice he finds people usually receive:

  1. Tell more stories.
  2. Use bigger fonts.


LOL -- neither one of these will work!


Find out where you are making your mistakes -- and go fix them. Thanks Rohit for putting this insightful article together!


This review was written by Karen Dietz for her curated content on busines storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The Future of Storytelling Techniques

The Future of Storytelling Techniques | Digital Brand Marketing | Scoop.it

"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?"


Via Karen Dietz
Os Ishmael's insight:

One very necessary article to remind us of the power of storytelling.

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Jane Garcia's curator insight, January 22, 2013 10:19 PM

It stimulates my curiosity.

ozziegontang's curator insight, January 25, 2013 1:35 AM

Excellent video rescooped from Karen Dietz's site on Storytelling

Karen Dietz's comment, January 25, 2013 6:17 PM
Thanks Jeff, Jane & Ozzie!
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Strategic Storytelling | Business Truisms

Strategic Storytelling | Business Truisms | Digital Brand Marketing | Scoop.it
Every so often, a traditionally non-business word finds its way into the business world, fueled by an admirable desire to find new ways to think about old challenges. “Storytelling” has become one of those words.

 

What a nicely written article pointing to several truisms in business storytelling. Some you are familiar with (storytelling is a pull, not a push technology). I like the ones that I don't read much about:
1. Storytelling is a selfless, empowering act
2. Storytelling looks to the future

 

As the author Bill Baker (from Marketing Profs) says, "Successful storytelling respects the past and appreciates the present, but it also looks boldly into the future, moving people past “what is” to “what if?” Done well, storytelling helps people collectively imagine a vision of the future that is achievable and worth achieving, helping them to understand not only what they’re working on but also what they’re working toward." Yes!

 

And, "As you consider using storytelling strategically to give meaning to your brand communications or employee-engagement efforts, don’t do so simply because it is “the next big thing.” Do it because, if you truly listen and you are willing to be generous, authentic, emotional, and collectively creative— it works. As one senior client recently said, “This is a bit frightening. I feel vulnerable; but at the same time, because I’m being myself, I feel more confident.” If your organization is ready for that journey, there’s a great story ahead."

 

Love it. This is a quick post that is rich in insights & examples (ignore its clunky layout). Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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