Your website must begin by sharing stories. Almost immediately your marketing should emphasize User Generated Content (UGC). You share your stories to create TRUST. When your customers share their stories trust is assured.
Via Karen Dietz
|Current selected tag: socialmedia. Clear.|
Your new post is loading...
Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.
Here are some highlights:
How social currency influences behavior
**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.
**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.
**Both social influences are amplified in public settings.
Psychologist Robert Cialdini documented six principles of ethical persuasion:
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article, see slideshare, images here: [http://bit.ly/VySDuu]
Via janlgordon, Robin Martin
"I’m a storyteller, not a strategist
Anytime I get on the phone with a business who wants to hire me to do some social media work and they ask me about, analysis, measurement tools and anything that has to do with numbers I tell them “I’m an Indian person who is lousy at math. Contrary to popular belief we’re not all good with numbers.” My strength is the ability to tell great stories, and create content. Does that mean I’m useless? Absolutely not … and it’s because there is a digital divide emerging."
I love the core message of this post -- for business success hire both a strategiest AND a storyteller!
Why? Because you will receive the best of both worlds. Not only will you identify and execute (hopefully) an winning social media strategy, you will also learn how to tell your business stories effectively in different social media channels. Yeah!
Go read the article for more info on why this marriage makes so much sense.
Thanks fellow curator Gregg Morris @greggvm for finding this article!
Here's the original link: http://www.businessesgrow.com/2012/11/21/why-your-social-media-plan-needs-gurus-and-storytellers/ ;
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Via Gregg Morris, Karen Dietz