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Rescooped by Os Ishmael from Online Influence Strategy
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Influencer Marketing - A Hot Marketing Trend - w/ Ron Sela

Influencer Marketing - A Hot Marketing Trend - w/ Ron Sela | Digital Brand Marketing | Scoop.it

nfluencer Marketing is becoming a force to be reckoned with in the online marketing world. Marketing is changing at a rapid pace, and often without the public even realizing. How many of us make our decisions based on online information rather than from traditional advertising? A significant amount I would suggest. And this trend is …


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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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The Reason Your Biz Story Matters Video

http://www.socialmediabynumbers.com The era of Social Media has changed the nature of organizational definition. We are no longer authors of our identity, bu...

Via Karen Dietz
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Oakville Deals's curator insight, June 2, 2013 12:49 PM

What's your story? What are your mission vision values? Why it matters.

Excellent video.

Cho Rong Kim's comment, June 3, 2013 3:43 AM
Really nice!
Karen Dietz's comment, June 4, 2013 7:28 PM
Thank you all for your comments! Glad you liked the post :)
Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Why your social media plan needs gurus and storytellers

Why your social media plan needs gurus and storytellers | Digital Brand Marketing | Scoop.it

"I’m a storyteller, not a strategist

Anytime I get on the phone with a business who wants to hire me to do some social media work and they ask me about, analysis, measurement tools and anything that has to do with numbers I tell them “I’m an Indian person who is lousy at math. Contrary to popular belief we’re not all good with numbers.” My strength is the ability to tell great stories, and create content. Does that mean I’m useless? Absolutely not … and it’s because there is a digital divide emerging."

 

I love the core message of this post -- for business success hire both a strategiest AND a storyteller!

 

Why? Because you will receive the best of both worlds. Not only will you identify and execute (hopefully) an winning social media strategy, you will also learn how to tell your business stories effectively in different social media channels. Yeah!

 

Go read the article for more info on why this marriage makes so much sense.

 

Thanks fellow curator Gregg Morris @greggvm for finding this article!

 

Here's the original link: http://www.businessesgrow.com/2012/11/21/why-your-social-media-plan-needs-gurus-and-storytellers/ ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Stories - Why They Are So Important NOW in Biz

Stories - Why They Are So Important NOW in Biz | Digital Brand Marketing | Scoop.it

Your website must begin by sharing stories. Almost immediately your marketing should emphasize User Generated Content (UGC). You share your stories to create TRUST. When your customers share their stories trust is assured.


Via Karen Dietz
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Karen Dietz's comment, September 22, 2013 10:39 AM
Harish, what are your experiences with C2 builder? Do you use it?
Hans Duchardt's comment, October 1, 2013 11:02 AM
At my host I create an invitation page to invite visitors to write their own impressions/experience for a certain topic (mainly places in my hometown, a travel destination) and these "comments" of a minimum of 250-300 words plus pictures create a brand new page on MY site and adds quite some value. Content2 is something which should become soon main stream. It's catching on.
Karen Dietz's comment, October 3, 2013 8:21 AM
Many thanks for the additional information Hans! I look forward to checking out C2 builder.
Rescooped by Os Ishmael from Social Media Butterflies
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Social Media Strategy: Why Insight and Evidence is So Important

Social Media Strategy: Why Insight and Evidence is So Important | Digital Brand Marketing | Scoop.it

Via janlgordon, Robin Martin
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Daniel Maina's comment, June 4, 7:36 AM
Thanks for sharing:)
Daniel Maina's comment, June 4, 7:36 AM
Thanks for sharing:)+
Daniel Maina's comment, June 4, 7:37 AM
Thanks for sharing:)
Rescooped by Os Ishmael from Social Media Butterflies
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Do You Know How Social Currency Influences Behavior?

Do You Know How Social Currency Influences Behavior? | Digital Brand Marketing | Scoop.it
Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.

 

Here are some highlights:

 

How social currency influences behavior

 

**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.

 

**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.

 

**Both social influences are amplified in public settings.

 

Psychologist Robert Cialdini documented six principles of ethical persuasion:

 

**social proof

 

**authority

 

**affinity

 

**commitment

 

**consistency

 

**reciprocity

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article, see slideshare, images here: [http://bit.ly/VySDuu]


Via janlgordon, Robin Martin
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Thomas Wooldridge's comment, April 19, 2013 7:17 AM
social Proof.. It is what we all seek