Digital Brand Marketing
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Rescooped by Os Ishmael from Ecom Revolution
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Conduct A Symphony of Feeds: 1 of 5 Super Secret Marketing Trends for '16

Conduct A Symphony of Feeds: 1 of 5 Super Secret Marketing Trends for '16 | Digital Brand Marketing | Scoop.it
5 Super Secret Marketing Trends: nowists, share keys to your digital kingdoms, appify and gamify your content and developing blue oceans to win in 2016.

Via Martin (Marty) Smith
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2DiFore Marketing Solutions's curator insight, October 15, 2015 7:43 AM

Believe it or not 2016 planning begins now! What will your marketing efforts look like a year from now? Will you have created more buzz about your product or simply continue to bump along....

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5 New SEO Secrets that Will Shift Your Business into High Gear - Curatti

5 New SEO Secrets that Will Shift Your Business into High Gear - Curatti | Digital Brand Marketing | Scoop.it
"New SEO" based on content & social marketing spins different than old "optimize everything" SEO. Here are 5 New SEO Secrets to help your content WIN.

Via Martin (Marty) Smith, malek
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malek's curator insight, February 4, 2014 9:13 AM

Eye opener on the ever changing SEO world

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Conversion Rate Secrets via @FedEx & Internet Retailer Report

Conversion Rate Secrets via @FedEx & Internet Retailer Report | Digital Brand Marketing | Scoop.it

This original research by Internet Retailer offers insights into whats driving growth in sales conversion among Americas leading web merchants.

Marty Note
Listening to David Payton discuss the cool conversion report FedEx created with Internet Retailer:

1. Free Shipping = top way to convert visitors to buyers.
Some will even opt for a slower time for free shipping. Some want ship to store. Free shipping is "essential" said VP Marketing David Payton at SMB Conference today.

2. Responsive = device agnostic.
The ability to see the site and have the site function across platforms is key. Company in David's slide deck saw a 40% increase in conversion from responsive design.

3. Email Marketing Still Matters
David's and FedEx's study shows email is still very important. Persoans and personalizing emails is key. No more batch and blast.

4. Ratings and Reviews
Ratings and reviews boost online sales 62%. David referenced a Bazaar Voice review. Add one product review = 10% product review. From 0 to 30 increase 30%, 0 reviews to 100 = 37% sales increase.

5. Loyalty
Easier to sell those who are already in the boat. Make sure you value and reward those who are loyal to you.


Via Martin (Marty) Smith
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