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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Looking to build sales through content? Check out this post

Looking to build sales through content?  Check out this post | Digital Brand Marketing | Scoop.it
Wondering how you generate sales from a piece of content? Check out how to build a content conversion funnel and you'll generate more sales!

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, April 9, 12:21 PM

Learn how to create and refine a process to sell with content, using the Webinar Funnel, Product Launch Funnel, Lead Funnel or Sales Funnel.

thevoicefactor's curator insight, April 16, 5:08 AM
Cannot miss this one.
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Getting Conversions: The Science of Storytelling & Memory

Getting Conversions: The Science of Storytelling & Memory | Digital Brand Marketing | Scoop.it
Have you ever heard of the “significant objects” project? As a literary & anthropological experiment, Rob Walker and Joshua Glenn wanted to see if they

Via Karen Dietz
Os Ishmael's insight:

OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.

 

Now here is an article that explains how they got me there.

 

It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!

 

The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.

 

Happy reading, and then using this material to convert sales, whether on your website or elsewhere.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Karen Dietz's curator insight, March 17, 1:23 PM

OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.

 

Now here is an article that explains how they got me there.

 

It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!

 

The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.

 

Happy reading, and then using this material to convert sales, whether on your website or elsewhere.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

massimo facchinetti's curator insight, March 19, 2:56 AM

OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.


 


 


 


Now here is an article that explains how they got me there.


 


 


 


It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!


 


 


 


The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.


 


 


 


Happy reading, and then using this material to convert sales, whether on your website or elsewhere.


 


 


 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Ricard Lloria's curator insight, March 19, 10:08 AM

OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.

 

Now here is an article that explains how they got me there.

 

It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!

 

The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.

 

Happy reading, and then using this material to convert sales, whether on your website or elsewhere.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Content Marketing ROI: Do eBooks and White Papers Generate More Leads Than Blogs? A Data-Driven Answer

Content Marketing ROI: Do eBooks and White Papers Generate More Leads Than Blogs? A Data-Driven Answer | Digital Brand Marketing | Scoop.it
Is it better to generate a few leads every day through a dynamic blog or to generate a massive amount of leads every month through a white paper or eBook?

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, January 31, 9:16 AM

In case you missed this, check the ROI of short vs long form content in this content marketing case study.

Sales Drive's curator insight, February 14, 6:41 PM

Check out Russ Phelps for your content writing http://russphelps.net

Michelle Mink's curator insight, March 20, 1:41 PM

In case you missed this, check the ROI of short vs long form content in this content marketing case study.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Harness The Power Of The Story To Win New Business

Harness The Power Of The Story To Win New Business | Digital Brand Marketing | Scoop.it
Karen Dietz, author of Business Storytelling for Dummies, shares how to use storytelling to deliver the maximum value to prospects

Via Karen Dietz
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Karen Dietz's curator insight, December 3, 2015 4:57 PM

Hey folks! Sales professional Andy Paul @ZeroTimeSelling, author of "Amp Up Your Sales" and "Zero-Time Selling" recently interviewed me on how to share stories that develop better, more sincere relationships with prospects that also generates sales.


I've known Andy for several years now and he's tops in his field. I had a wonderful time with him on his show and am happy it's now published so I can share my tips with you.


This interview is only about 30 minutes -- perfect for your morning commute.


Thanks Andy and story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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Treating CRM As a Business Strategy

Treating CRM As a Business Strategy | Digital Brand Marketing | Scoop.it
By thinking about customer relationship management as an organizational practice, you can reduce the chances of failure when implementing a new technological solution.

Via Laurent J.V. Dubois, massimo facchinetti
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Jacopo Galli's curator insight, July 15, 2015 3:54 AM

Un buon CRM ti aiuta a restare organizzato, a non dimenticare le cose e soprattutto automatizzi alcuni processi, guadagnando tempo prezioso.

 

La parte più importante di un CRM non è l'archiviazione ... è il monitoraggio e la cosiddetta CONTACT-SCORING. La marketing automation la chiama Lead Scoring (sicuramente più nota).

 

Tutto risiede nel fatto che anche i clienti acquisiti hanno un valore. E il tempo della nostra giornata è sempre quello.

 

Dare priorità alle attività più redditizie diventa essenziale per chi vuole avere un business in crescita costante.

Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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Your Sales Lead Follow Up Template | Marketing Technology

Your Sales Lead Follow Up Template | Marketing Technology | Digital Brand Marketing | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.


Via marketingIO, massimo facchinetti
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Forget The Pitch: To Answer “What Do You Do?” Share A 30-Second Story

Forget The Pitch: To Answer “What Do You Do?” Share A 30-Second Story | Digital Brand Marketing | Scoop.it
Learn how to create and tell simple sales stories to effectively communicate your value proposition when potential prospects ask "What do you do?"

Via Karen Dietz
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Karen Dietz's curator insight, April 13, 2015 11:40 AM

One of my former clients, Andy Paul @ZeroTimeSelling  of Zero Time Selling, writes this post that is right on.


When someone asks you, "What do you do?" -- forget the elevator speech!! Yes, that's right. Just drop it. Share a 30-40 second client story instead. You will get way better results.


What kinds of results? Memorability. The listener will know the difference you make and the value  you bring. You will have begun a relationship, turning a prospect into a warmer lead. These are all things we want.


Andy's post tells you exactly how to create a 30-40 second story. I've used this technique for years and it really works!


The only suggestion I would add is to make sure your customer story makes your customer the hero -- not your. Show the listener how the client was able to do something extraordinary. Everyone wants to be the hero. You are the secondary character.


Go read this post and try it out this week. You'll be glad you did!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The ROI of Storytelling

The ROI of Storytelling | Digital Brand Marketing | Scoop.it

“Can we measure the ROI of Storytelling? Some doubt that you can measure the ROI of storytelling. Here is an example where you can.”


Via Karen Dietz
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Karen Dietz's curator insight, April 7, 2015 10:59 AM

Perhaps you've heard of the Significant Objects project which showed how attaching a story to a cheap garage sale item can boost its price by over 2700%. Yes -- that's not a typo.


Now here is another example showing the same result. See, it's not a fluke! Even better, in this case the story not only significantly increased the bottom line, it led to higher visibility and a book deal for the author. Gotta love that!


So the ROI of storytelling in product sales is getting well documented. The ROI of storytelling in relationship building, influence, and the like is still tougher to determine. But we're getting closer. Enjoy this story and the results!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The Art of Financial Storytelling -- It's Different

The Art of Financial Storytelling -- It's Different | Digital Brand Marketing | Scoop.it
Financial storytelling must present compelling information in a manner that will contribute to a company's securities achieving fair valuation.

Via Karen Dietz
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Karen Dietz's curator insight, February 4, 2015 5:56 PM

This is a quick article with a really good point: not all storytelling is created equal.


Oh, we know that when comparing a great story to a so-so story. But the author of this post, GEOFFREY MOGILNER, points about how storytelling fits into the financial investor biz, and how to tell very specific stories. This is a very different kind of storytelling that what we usually find in marketing and biz storytelling articles.


Great to know! This article gives us more ideas about the best ways to tell your particular business stories. Go read it to see if these insights apply to you.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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When to Sell with Data, When to Appeal to Emotions Figured Out

When to Sell with Data, When to Appeal to Emotions Figured Out | Digital Brand Marketing | Scoop.it
Most of our purchase decisions take place unconsciously.

Via Karen Dietz
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Karen Dietz's curator insight, January 27, 2015 3:36 PM

Congrats to biz story colleague Michael Harris -- who does great work in story and sales -- for getting this article published by HBR. It's all about when to share a story and when to share data. Important to know!


I really like the research Harris shares, and it adds to our knowledge about how much data to share with people and still stay effective.


Enjoy this easy to read piece, add the research to your repertoire, and build this strategy into your biz story toolkit.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

Scott Langston's curator insight, January 28, 2015 11:31 PM

The title says it all....

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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B2B Sales and Storytelling: 3 Insights For Why It Works So Well

B2B Sales and Storytelling: 3 Insights For Why It Works So Well | Digital Brand Marketing | Scoop.it
Imagine if your salespeople could shine a light of insight on today’s empowered customers so that they no longer underestimate the cost of the status quo and the benefits of change.

Via Karen Dietz
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Karen Dietz's curator insight, November 11, 2014 4:35 PM

When I comes to the powerful connection between B2B sales and stories, I don't know how it could get any plainer than this post.


Colleague Michael Harris, who specializes in sales through story, clearly explains why stories turn to gold during the sales cycle. And he shares stats to back him up! Gotta love that.


What I also like about how Harris writes about story and sales, is that he never comes from the very simplistic and short-sighted transactional position of "Let me tell you a story and you will buy my product." If it were that easy, we'd all be rolling in piles of money.


Instead, Michael talks about how stories provide insights, and there is a specific place in the sales cycle for stories. Trot out a story too soon, and it falls on deaf ears. Share a story too late, and the customer is already shoving you out the door.


Then there's the whole story crafting thing. Lousy story, lousy results.


But I wax on. Go read Harris' 3 points about story and sales, grab his graphic to get his points visually, and then hang out with his blog and other goodies to get your stories ship-shape for sales situations. Oh yeah, and enjoy the $$ you'll see in return if you make the investment in stories :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Art Jones's curator insight, November 11, 2014 10:50 PM

Excerpt:

"If salespeople want to sell value, 70% of executive buyers said that the best way for salespeople to provide differentiation that they trust is by sharing customer stories."

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Can Storytelling Kill Your Message? Yes--in 5 Ways

Can Storytelling Kill Your Message? Yes--in 5 Ways | Digital Brand Marketing | Scoop.it
Stories should relay a message and engage audiences, but sometimes they just fall flat. Learn why stories can fail and how you can make your stories effective every time.

Via Karen Dietz
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Karen Dietz's curator insight, September 3, 2014 2:42 PM

This a quick article with powerful tips on when stories don't work. In addition to knowing why and how to craft great compelling stories, it is also worth knowing what contributes to stories failing.


If you pay attention to avoiding the traps explained here you are well on your way to story success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Miklos Szilagyi's curator insight, September 6, 2014 10:01 AM

Do it but with care...

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Answer These 3 Questions For Fab Success At Your Next Storied Presentation

Answer These 3 Questions For Fab Success At Your Next Storied Presentation | Digital Brand Marketing | Scoop.it
Delivering presentations is one of the best ways to build your brand and increase your network, yet public speaking is ranked ahead of death in the list of fears. To succeed at your next speech, focus on your audience and ask yourself these three critical questions.

Via Karen Dietz
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Karen Dietz's curator insight, August 25, 2014 11:02 AM

Every presentation you give -- no matter what time and to whom -- is all about being able to tell your story and succeed.


To help us all get better at presentations of any kind -- whether it's at a team meeting, with senior executives, project managers, investors, sales proposals and presentations -- here are 3 critical questions you need to answer to be able to tell your story well and sell.


While the article is geared toward public speaking, the advice here crosses all applications. Whenever you need to present your ideas, make sure you can answer these 3 questions first.


Follow the tips here and be awesome!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Art Jones's curator insight, August 26, 2014 12:11 PM

Remember, your presentation is not a showcase for how knowledgeable and great you are. Your presentation is your opportunity to share ideas with your audience that position them to be more & do more.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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 Telling a Sales Success Story Using the 3R's Method

 Telling a Sales Success Story Using the 3R's Method | Digital Brand Marketing | Scoop.it

One of the most important tools in any salesperson’s tool kit consist of success stories that demonstrate capabilities, build credibility, and move the prospect closer to signing on the bottom line. Here’s a template used to describe the three parts of the commonly told success story:


Via Jim Signorelli,Story-Lab
Os Ishmael's insight:

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

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Mark E. Deschaine, PhD's curator insight, March 21, 8:16 AM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

Miguel Paul Trijaud Calderón's curator insight, March 27, 1:48 PM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

Jim Signorelli,Story-Lab's curator insight, April 3, 9:50 AM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

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Star Wars: The Art of Storytelling in Sales

Star Wars: The Art of Storytelling in Sales | Digital Brand Marketing | Scoop.it
Luke Skywalker didn’t start out as a white-knight jedi capable of bending the force to his will and vanquishing evil without breaking a sweat. He started as a little boy in the sand. And just like…

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Karen Dietz's curator insight, February 24, 12:33 PM

Not only does the author of this article, Austin Duck, use Star Wars to make his point, he is also very clear about what it takes to bring storytelling successfully into sales. Yay!


He's got a quick formula to share, and then digs into what you need to do to make the formula really work for you.


What I like about this formula is that there's flexibility to it. In other words, it's not a paint-by-numbers instruction, but more a simple method for knowing how to proceed.


Even better, using this method is going to help you create a solid ongoing relationship with your customer.


Have fun with this piece, use the advice, and let's all make more sales!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz