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Treating CRM As a Business Strategy

Treating CRM As a Business Strategy | Digital Brand Marketing | Scoop.it
By thinking about customer relationship management as an organizational practice, you can reduce the chances of failure when implementing a new technological solution.

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Jacopo Galli's curator insight, July 15, 3:54 AM

Un buon CRM ti aiuta a restare organizzato, a non dimenticare le cose e soprattutto automatizzi alcuni processi, guadagnando tempo prezioso.

 

La parte più importante di un CRM non è l'archiviazione ... è il monitoraggio e la cosiddetta CONTACT-SCORING. La marketing automation la chiama Lead Scoring (sicuramente più nota).

 

Tutto risiede nel fatto che anche i clienti acquisiti hanno un valore. E il tempo della nostra giornata è sempre quello.

 

Dare priorità alle attività più redditizie diventa essenziale per chi vuole avere un business in crescita costante.

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Your Sales Lead Follow Up Template | Marketing Technology

Your Sales Lead Follow Up Template | Marketing Technology | Digital Brand Marketing | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.


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Forget The Pitch: To Answer “What Do You Do?” Share A 30-Second Story

Forget The Pitch: To Answer “What Do You Do?” Share A 30-Second Story | Digital Brand Marketing | Scoop.it
Learn how to create and tell simple sales stories to effectively communicate your value proposition when potential prospects ask "What do you do?"

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Karen Dietz's curator insight, April 13, 11:40 AM

One of my former clients, Andy Paul @ZeroTimeSelling  of Zero Time Selling, writes this post that is right on.


When someone asks you, "What do you do?" -- forget the elevator speech!! Yes, that's right. Just drop it. Share a 30-40 second client story instead. You will get way better results.


What kinds of results? Memorability. The listener will know the difference you make and the value  you bring. You will have begun a relationship, turning a prospect into a warmer lead. These are all things we want.


Andy's post tells you exactly how to create a 30-40 second story. I've used this technique for years and it really works!


The only suggestion I would add is to make sure your customer story makes your customer the hero -- not your. Show the listener how the client was able to do something extraordinary. Everyone wants to be the hero. You are the secondary character.


Go read this post and try it out this week. You'll be glad you did!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The ROI of Storytelling

The ROI of Storytelling | Digital Brand Marketing | Scoop.it

“Can we measure the ROI of Storytelling? Some doubt that you can measure the ROI of storytelling. Here is an example where you can.”


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Karen Dietz's curator insight, April 7, 10:59 AM

Perhaps you've heard of the Significant Objects project which showed how attaching a story to a cheap garage sale item can boost its price by over 2700%. Yes -- that's not a typo.


Now here is another example showing the same result. See, it's not a fluke! Even better, in this case the story not only significantly increased the bottom line, it led to higher visibility and a book deal for the author. Gotta love that!


So the ROI of storytelling in product sales is getting well documented. The ROI of storytelling in relationship building, influence, and the like is still tougher to determine. But we're getting closer. Enjoy this story and the results!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Art of Financial Storytelling -- It's Different

The Art of Financial Storytelling -- It's Different | Digital Brand Marketing | Scoop.it
Financial storytelling must present compelling information in a manner that will contribute to a company's securities achieving fair valuation.

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Karen Dietz's curator insight, February 4, 5:56 PM

This is a quick article with a really good point: not all storytelling is created equal.


Oh, we know that when comparing a great story to a so-so story. But the author of this post, GEOFFREY MOGILNER, points about how storytelling fits into the financial investor biz, and how to tell very specific stories. This is a very different kind of storytelling that what we usually find in marketing and biz storytelling articles.


Great to know! This article gives us more ideas about the best ways to tell your particular business stories. Go read it to see if these insights apply to you.

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When to Sell with Data, When to Appeal to Emotions Figured Out

When to Sell with Data, When to Appeal to Emotions Figured Out | Digital Brand Marketing | Scoop.it
Most of our purchase decisions take place unconsciously.

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Karen Dietz's curator insight, January 27, 3:36 PM

Congrats to biz story colleague Michael Harris -- who does great work in story and sales -- for getting this article published by HBR. It's all about when to share a story and when to share data. Important to know!


I really like the research Harris shares, and it adds to our knowledge about how much data to share with people and still stay effective.


Enjoy this easy to read piece, add the research to your repertoire, and build this strategy into your biz story toolkit.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

Scott Langston's curator insight, January 28, 11:31 PM

The title says it all....

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B2B Sales and Storytelling: 3 Insights For Why It Works So Well

B2B Sales and Storytelling: 3 Insights For Why It Works So Well | Digital Brand Marketing | Scoop.it
Imagine if your salespeople could shine a light of insight on today’s empowered customers so that they no longer underestimate the cost of the status quo and the benefits of change.

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Karen Dietz's curator insight, November 11, 2014 4:35 PM

When I comes to the powerful connection between B2B sales and stories, I don't know how it could get any plainer than this post.


Colleague Michael Harris, who specializes in sales through story, clearly explains why stories turn to gold during the sales cycle. And he shares stats to back him up! Gotta love that.


What I also like about how Harris writes about story and sales, is that he never comes from the very simplistic and short-sighted transactional position of "Let me tell you a story and you will buy my product." If it were that easy, we'd all be rolling in piles of money.


Instead, Michael talks about how stories provide insights, and there is a specific place in the sales cycle for stories. Trot out a story too soon, and it falls on deaf ears. Share a story too late, and the customer is already shoving you out the door.


Then there's the whole story crafting thing. Lousy story, lousy results.


But I wax on. Go read Harris' 3 points about story and sales, grab his graphic to get his points visually, and then hang out with his blog and other goodies to get your stories ship-shape for sales situations. Oh yeah, and enjoy the $$ you'll see in return if you make the investment in stories :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Art Jones's curator insight, November 11, 2014 10:50 PM

Excerpt:

"If salespeople want to sell value, 70% of executive buyers said that the best way for salespeople to provide differentiation that they trust is by sharing customer stories."

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Can Storytelling Kill Your Message? Yes--in 5 Ways

Can Storytelling Kill Your Message? Yes--in 5 Ways | Digital Brand Marketing | Scoop.it
Stories should relay a message and engage audiences, but sometimes they just fall flat. Learn why stories can fail and how you can make your stories effective every time.

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Karen Dietz's curator insight, September 3, 2014 2:42 PM

This a quick article with powerful tips on when stories don't work. In addition to knowing why and how to craft great compelling stories, it is also worth knowing what contributes to stories failing.


If you pay attention to avoiding the traps explained here you are well on your way to story success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Miklos Szilagyi's curator insight, September 6, 2014 10:01 AM

Do it but with care...

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Answer These 3 Questions For Fab Success At Your Next Storied Presentation

Answer These 3 Questions For Fab Success At Your Next Storied Presentation | Digital Brand Marketing | Scoop.it
Delivering presentations is one of the best ways to build your brand and increase your network, yet public speaking is ranked ahead of death in the list of fears. To succeed at your next speech, focus on your audience and ask yourself these three critical questions.

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Karen Dietz's curator insight, August 25, 2014 11:02 AM

Every presentation you give -- no matter what time and to whom -- is all about being able to tell your story and succeed.


To help us all get better at presentations of any kind -- whether it's at a team meeting, with senior executives, project managers, investors, sales proposals and presentations -- here are 3 critical questions you need to answer to be able to tell your story well and sell.


While the article is geared toward public speaking, the advice here crosses all applications. Whenever you need to present your ideas, make sure you can answer these 3 questions first.


Follow the tips here and be awesome!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Art Jones's curator insight, August 26, 2014 12:11 PM

Remember, your presentation is not a showcase for how knowledgeable and great you are. Your presentation is your opportunity to share ideas with your audience that position them to be more & do more.

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Social Media for Lead Generation

Social Media for Lead Generation | Digital Brand Marketing | Scoop.it
Over the last several years, social media has emerged as an effective tool for generating leads. Two-thirds of online adults use social networking, and almost half use it daily.

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Pallab Kakoti's curator insight, July 4, 2014 5:31 PM

The use of social media platforms by sales people to generate leads and convert them into successful B2B conversions to generate revenue is summed as the concept of social selling. It’s an approach that leverages the use of various social media tools to filter targeted information based on locations, business verticals & social media profiles. The process enables sales professionals to post social updates, tweets & messages on the social media domain from their personal accounts to build their credibility as industry experts.

 

Read More // http://pallab-kakoti.blogspot.in/2014/02/social-selling-b2b-sales.html

 

 

 

Some may see conversion as an online transaction, others as a sign up or an upgrade to a paid plan. Conversion objectives vary and are therefore crucial to define the attributes for different referrers & social networks. Determine the original referrer as the first touch attribution where they first heard & saw the social content or was it the referrer of the visit where the story was seen and where the actual conversion occurred as the last touch attribution.

 

Read More // http://pallab-kakoti.blogspot.in/2014/03/social-media-impact-to-boost-conversions.html

 

 

#plbkkt via #hshdsh

 

#blogs4bytes // Follow the conversation

massimo scalzo's curator insight, July 5, 2014 5:37 AM

How To...

BogDan Wrzesinski's curator insight, July 8, 2014 11:25 AM
Marketing is Good! Selling is Better!
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Blog Content: The Longer the Better. Good news for biz storytelling

Blog Content: The Longer the Better. Good news for biz storytelling | Digital Brand Marketing | Scoop.it
Since Google dropped the Hummingbird patch, there’s been a new secret ingredient to getting noticed on the Internet: longer content equals higher rankings. Google indicated that content totaling 2,000 words versus 500 or less will rank higher on search engines. We here at Express Writers were skeptical at first.

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Gav Morris's curator insight, February 25, 2014 5:54 PM

The end of succinct at last...

Lynn O'Connell for O'Connell Meier's curator insight, February 26, 2014 2:20 AM

IMHO, your content should be the length it needs to be to tell your story -- no shorter, no longer.  Don't be afraid of long posts as the people who are interested WILL read to the end. (And they are the ones you want to reach!) On the flip side, don't pad posts just to reach an arbitrary Google SEO number.

Prof. Stefan Heijnk's curator insight, February 28, 2014 2:21 AM

Good news for longform addicts. :-)

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CEO of SAP recruits a Chief Storyteller- Why?

When the world’s largest business software company hires a Chief Storyteller, its news, because it’s a first for the industry.

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Hans Heesterbeek's curator insight, September 19, 2013 12:16 AM

Wow thats a great step forwards for the trade 

Albert Green's comment, September 19, 2013 3:29 AM
The headline misleaded me a bit. Until now I thought this was the first Chief Storyteller title in history. And from what I've read, she's been working for SPA for 18 months already, so it's about time to hear more about her achievements. Great content, nevertheless, thanks again.
Karen Dietz's comment, September 19, 2013 10:15 AM
Hi Albert -- yes there are a few other Chief Storytellers around. But it is still rare. And I really like your point -- we do want to know more! Seems SAP needs to continue to share this story :)
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How to Focus Your Stories for Higher Conversion Rates

How to Focus Your Stories for Higher Conversion Rates | Digital Brand Marketing | Scoop.it
When faced with creating a conversion-focused SEO landing page, what should our copy focus on?

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Patricia Stitson's curator insight, May 8, 2013 12:56 PM

Reminds me of the 'flipped classroom' or learner centric model. 

Karen Dietz's comment, May 10, 2013 12:09 PM
Thanks for your input Annette and I love what your client did! Glad this matrix proves helpful.
Karen Dietz's comment, May 10, 2013 12:10 PM
Thank you Amy and Patricia for your comments also! Both are insightful.
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Storytelling in Branding: Using Narrative Psychology

Storytelling in Branding: Using Narrative Psychology | Digital Brand Marketing | Scoop.it
Let me tell you a story. It’s a bit about our past. A bit about our future but more importantly, it concerns what is happening right now. It is also a story that nears 2,500 words because our compl…

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Karen Dietz's curator insight, May 18, 1:20 PM

This post, written by Jeff Swystun, is a great discussion about how storytelling is changing branding and marketing. What I really like is his thorough treatment of the topic that totally makes sense for anyone in marketing.


Swystun lists 3 ways storytelling is changing branding:

  1. It's not about telling
  2. It's organic
  3. Stories don't end


#3 I'm not so keen about. I think a better way to view storytelling in branding is in terms of story cycles instead of stories that never end. The concept of story cycles will give marketers/branders much more control over their work. Why? Because eventually you need to bring closure to your audience or they will just end up frustrated and turned off.


Serial storytelling in branding is fabulous (think of the Folgers commercials where we waited for the next installment of the story). But the storyline did eventually end. The company went on then to create other stories in their ads.


There is way more to this article than just the 3 points above. There is history shared and examples given. Swystun writes an entire section on narratives moving people to action -- and how most storied ads don't. His examples show us a better way.


Lots to learn here and apply to your business. Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Getting Unstuck From The "Why" In Your Biz Storytelling

Getting Unstuck From The "Why" In Your Biz Storytelling | Digital Brand Marketing | Scoop.it
Dear Mr. SinekI’ve sat back long enough.  Something has to be said.Because of your Ted Talk and your book, Start With Why,  you have made my life miserable.  It’s become difficult to sit in meetings and hear people quote you saying,  “people don’t buy WHAT we do. They buy WHY why we do it.”  My consonants cringe every time I hear it.  Enough is ENOUGH Mr. Sinek.    Okay, I get your whole WHY bit.  For too long WHY has been ignored.  For many brands it still is. And yes, brands should have a purpose, as you ve

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Karen Dietz's curator insight, April 28, 5:34 PM

LOL -- my story branding colleague Jim Signorelli went on a rant today about focusing your stories on the "why" ala Simon Sinek.


You know, it is all about moderation and Jim brings some very valid points into his short blog post. Plus it's fun to read.


Bottom line -- "what" and "why" go together. Read Jim's thoughts on why "why" alone alone doesn't cut it. It will make you a far better storyteller.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Jim Signorelli's comment, April 28, 5:59 PM
Thanks Karen, as always!
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Storytelling Wins Again: Top Business Skill of the Future

Storytelling Wins Again: Top Business Skill of the Future | Digital Brand Marketing | Scoop.it
Storytelling has been the buzzword off and on since advertising became a thing.

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Karen Dietz's curator insight, April 10, 12:14 PM

I like how this post goes through the necessity of building storytelling skills today in order to survive and thrive in the marketplace of tomorrow.


The author, Shane Snow, links storytelling into the ability of a company to create effective content to capture customers. He talks about the huge shift in advertising and marketing that has been happening, and how storytelling is the critical factor. In fact storytelling is now a core competence that every business needs to pay attention to.


This is a quick read, with an important business slant that you are going to want to capture and use.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Janet Vasil's curator insight, April 11, 2:51 PM

Facts and figures are important but they'll resonate better when paired with a story. Stories make ideas stick.

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Business Storytelling -- What's the ROI?!

Business Storytelling -- What's the ROI?! | Digital Brand Marketing | Scoop.it
Content marketing is exploding. But can the art of storytelling really be used by marketers?

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Karen Dietz's curator insight, March 24, 2:10 PM

Hey folks -- trying to explain the importance or necessity of business storytelling to potential clients or people above you in your organization's food chain is often hard work. So here's a post by Jamie Carracher explaining the steps to take, and how to frame the conversation.


I really like how practical this article is. Craft your case using the advice here and you will have greater success selling your storytelling project.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Janet Vasil's curator insight, March 25, 3:40 PM

Good advice for making the case for brand storytelling.

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Catalogs Are Coming Back With Storytelling - NYTimes.com

Catalogs Are Coming Back With Storytelling - NYTimes.com | Digital Brand Marketing | Scoop.it

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Bart van Maanen's curator insight, February 4, 6:26 AM

De aandacht voor de catalogus is terug in de VS. Niet met de nadruk op alle producten van een firma, maar met foto's, lifestyle en verhalen die bij die producten en firma passen. Door de 'zware lading' aan informatie via internet zou de catalogus in nieuwe vorm opnieuw van waarde kunnen worden voor bedrijven.

Jane Dunnewold's comment, February 4, 11:24 AM
Really interesting to consider. I know there are catalogs I sure love to read - even when I never intend to buy anything. IT IS about the inspiration. I love it that print is "coming back.." and wonder what else will follow suit?
Debra Walker's curator insight, February 4, 2:21 PM

Love that storytelling is bringing back in vogue the beautiful catalogue. 

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The Link Between Data, Story and Growing Your Business: How To Maximize Both

The Link Between Data, Story and Growing Your  Business: How To Maximize Both | Digital Brand Marketing | Scoop.it

“We all see the trend that data is getting bigger and bigger, not only in volume, but in the demands and expectations placed upon it. We see very successful companies, such as Amazon and EBay, who h…”


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Karen Dietz's curator insight, January 21, 11:00 AM

This post  by Jake Dolezal also contains a 1 hour webinar on finding and using the stories embedded in business data to accelerate growth. I didn't have time this morning to listen to the entire podcast, but I really like what's going on here.


First, the webinar features 3 presenters from the world of data who really get the link to stories. This is rare to find because it's usually biz story professionals talking about the connection between data and storytelling.


The post contains a series of questions any business can start asking about its data to get to the stories underneath. I really like them.


Any leader, business owner, entrepreneur, marketer, and nonprofit who wants to really leverage the data we are all swimming in will benefit from this article and podcast.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

Miguel A. de Jesus's curator insight, January 21, 10:12 PM

Excellent viewpoint.


www.coachmiguel.com

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How GE Wins Big With B2B Corporate Storytelling

How GE Wins Big With B2B Corporate Storytelling | Digital Brand Marketing | Scoop.it
“Behind every person, behind every company, behind everything, is a story of how it got there – and the most relevant stories connect on a personal level.” Beth Comstock, CMO of GE. The above c…

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Karen Dietz's curator insight, October 22, 2014 4:13 PM

Article Link: http://bit.ly/1yZ5TQW 


Ahhhhh -- here's an article that is music to my ears!


It's all about how GE is working with the principles of storytelling to provide buyers more than just information about product specifications. GE is deliberately working with stories to create the human connection with each other that we all desire.


How do they do that? This article, written by Tony Zambito for the Business2Community blog explains a lot about their approach. Like spending lots of time on listening first. Yeah!! That is a foundational skill for storytelling and a key commitment for GE.


There are 4 other story principles GE follows. I love "learn imagination". Another thing I like about this article is that there is not a distinction made between corporate storytelling and brand storytelling -- they are viewed as one and the same here, not discrete activities. Thank heavens.


Read more about how GE approaches its storytelling. You too can use the same principles with the same great results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Clayton Bye's curator insight, October 23, 2014 10:10 AM

More and more businesses are hiring writers to create stories about their products or to create stories for their customers, whether that be for a product or for a company blog or web page..

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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…

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Ken Dickens's curator insight, August 27, 2014 1:56 PM
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
malek's curator insight, August 27, 2014 5:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.

Jeff Domansky's curator insight, September 1, 2014 11:58 PM

Great headline writing tips via storyteller Karen Dietz.

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Avoid co-worker splits: share the stories of your ups and downs

Avoid co-worker splits: share the stories of your ups and downs | Digital Brand Marketing | Scoop.it
A single honest conversation is better than a hundred trust falls.

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Karen Dietz's curator insight, August 5, 2014 7:56 PM

This is a short article with a powerful message -- when you can share your ups and downs creates deeper connections between others. We win.


To flip it -- when we only present an idealized version of who we are, it separates us from others. We lose.


Why is this important for business storytelling? Two words:

  1. Authenticity
  2. Fulfillment (career, work, social, etc.)


And of course, you share the ups and downs of your life / work through stories because doing so creates even deeper connections, relationships, and influence.


Now just because I've made this quick summary doesn't mean you've gotten all the great insights and research this post has to offer. So go read it :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The New World of Marketing and Storytelling

The New World of Marketing and Storytelling | Digital Brand Marketing | Scoop.it
A new model is needed for our increasingly non-linear world.

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Karen Dietz's curator insight, June 10, 2014 12:22 PM

There are 2 basic ways these days to approach storytelling in marketing and sales:

  1. Sharing stories generates deeper relationships, which builds more advocacy sales (long term thinking)
  2. Sharing a story generates a sale (transactional storytelling), which is more short-term thinking. Relationships be damned.


This article argues for more of #1 -- deeper relationships to build deeper longer-lasting affinity. And the authors give all the reasons why based on how buying decisions and the customer journey has radically changed over the last few years.


It's a mind-bender for sure. As the authors Mark Boncheck and Cara France state, "Marketers who think that advocacy comes after purchase are missing the new world of social influence." Today's purchase path is non-linear and multi-dimensional. Treating marketing and sales as a linear".


"I tell you a story, you buy my product/service" will only take you so far and it's a short journey. Yet it takes awhile to get our heads wrapped around the changes in buyer decision-making and its implications for marketing and sales. 


Let's all get smarter about better ways to connect with audiences with stories that build wider advocacy, long term loyalty, and huge fans. Read this article to help shift your thinking.

malek's curator insight, June 11, 2014 9:22 AM

Customers now are often actively engaged with the brand — and their friends and peers — after they have bought the product or service using social media and the Web.

Euridice Hollis "Neal's Yard Independent Consultant"'s curator insight, June 13, 2014 3:58 PM

I been learning about this and is all about connecting with people!

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To Persuade People, Tell Them a Story

To Persuade People, Tell Them a Story | Digital Brand Marketing | Scoop.it

"Paul Smith had 20 minutes to sell the CEO of Procter & Gamble, and his team of managers, on new market-research techniques for which Mr. Smith's department wanted funding. As associate director of P&G's PG -0.39% market research, Mr. Smith had spent three weeks assembling a concise pitch with more than 30 PowerPoint slides.

 

On the day of the meeting, CEO A.G. Lafley entered the room, greeted everybody and turned his back to the screen. He then stared intently at Mr. Smith throughout the entire presentation, not once turning to look at a slide.

 

"I felt like maybe I hadn't done a very good job because he wasn't looking at my slides like everyone else," says Mr. Smith, who also noticed that the other managers didn't seem very engaged. "It didn't occur to me until later that he did that because he was more interested in what I had to say than in what my slides looked like."


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Richard Baxter's curator insight, November 15, 2013 4:21 AM

Less is more........engaging!

Bad Spoon's curator insight, November 18, 2013 12:57 AM

Un excellent exemple de l'impact du storytelling dans les présentations business

Gavin Keeble's curator insight, November 25, 2013 6:47 PM

At best, your PPT slides can only SUPPORT your message. The more refined or rarified your audiences get, the more refined or rarified your slide deck needs to get. They're 'paying' for your professional advice/opinion, not your PPT ability.

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Are You Selling Stories or Widgets?

Are You Selling Stories or Widgets? | Digital Brand Marketing | Scoop.it
I got a call this week from a customer of mine. He was ecstatic. His company had just scooped IBM’s prestigious Business Partner of the Year award; a real

Via Karen Dietz
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Karen Dietz's curator insight, July 24, 2013 2:42 PM

What a great article to help any business get clear on what you are really selling (a story) and the growth that can happen as a result.


This isn't about being slick or salesy or feeding people a line. Neither is it about 'I'll tell you a story and you will buy' in return. It is about connecting with people's dreams and desires in authentic, real and engaging ways. It's about making your customers be front and center in your story.


And I love the examples colleague and author Mark Sampson shares with us. It's a great post and makes a lot of useful points. And the examples provided will give you lots of good ideas for the next steps you need to take.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it