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Social Media for Lead Generation

Social Media for Lead Generation | Digital Brand Marketing | Scoop.it
Over the last several years, social media has emerged as an effective tool for generating leads. Two-thirds of online adults use social networking, and almost half use it daily.

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Pallab Kakoti's curator insight, July 4, 2:31 PM

The use of social media platforms by sales people to generate leads and convert them into successful B2B conversions to generate revenue is summed as the concept of social selling. It’s an approach that leverages the use of various social media tools to filter targeted information based on locations, business verticals & social media profiles. The process enables sales professionals to post social updates, tweets & messages on the social media domain from their personal accounts to build their credibility as industry experts.

 

Read More // http://pallab-kakoti.blogspot.in/2014/02/social-selling-b2b-sales.html

 

 

 

Some may see conversion as an online transaction, others as a sign up or an upgrade to a paid plan. Conversion objectives vary and are therefore crucial to define the attributes for different referrers & social networks. Determine the original referrer as the first touch attribution where they first heard & saw the social content or was it the referrer of the visit where the story was seen and where the actual conversion occurred as the last touch attribution.

 

Read More // http://pallab-kakoti.blogspot.in/2014/03/social-media-impact-to-boost-conversions.html

 

 

#plbkkt via #hshdsh

 

#blogs4bytes // Follow the conversation

massimo scalzo's curator insight, July 5, 2:37 AM

How To...

BogDan Wrzesinski's curator insight, July 8, 8:25 AM
Marketing is Good! Selling is Better!
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Blog Content: The Longer the Better. Good news for biz storytelling

Blog Content: The Longer the Better. Good news for biz storytelling | Digital Brand Marketing | Scoop.it
Since Google dropped the Hummingbird patch, there’s been a new secret ingredient to getting noticed on the Internet: longer content equals higher rankings. Google indicated that content totaling 2,000 words versus 500 or less will rank higher on search engines. We here at Express Writers were skeptical at first.

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Gav Morris's curator insight, February 25, 2:54 PM

The end of succinct at last...

Lynn O'Connell for O'Connell Meier's curator insight, February 25, 11:20 PM

IMHO, your content should be the length it needs to be to tell your story -- no shorter, no longer.  Don't be afraid of long posts as the people who are interested WILL read to the end. (And they are the ones you want to reach!) On the flip side, don't pad posts just to reach an arbitrary Google SEO number.

Prof. Stefan Heijnk's curator insight, February 27, 11:21 PM

Good news for longform addicts. :-)

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CEO of SAP recruits a Chief Storyteller- Why?

When the world’s largest business software company hires a Chief Storyteller, its news, because it’s a first for the industry.

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Hans Heesterbeek's curator insight, September 18, 2013 9:16 PM

Wow thats a great step forwards for the trade 

Albert Green's comment, September 19, 2013 12:29 AM
The headline misleaded me a bit. Until now I thought this was the first Chief Storyteller title in history. And from what I've read, she's been working for SPA for 18 months already, so it's about time to hear more about her achievements. Great content, nevertheless, thanks again.
Karen Dietz's comment, September 19, 2013 7:15 AM
Hi Albert -- yes there are a few other Chief Storytellers around. But it is still rare. And I really like your point -- we do want to know more! Seems SAP needs to continue to share this story :)
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How to Focus Your Stories for Higher Conversion Rates

How to Focus Your Stories for Higher Conversion Rates | Digital Brand Marketing | Scoop.it
When faced with creating a conversion-focused SEO landing page, what should our copy focus on?

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Patricia Stitson's curator insight, May 8, 2013 9:56 AM

Reminds me of the 'flipped classroom' or learner centric model. 

Karen Dietz's comment, May 10, 2013 9:09 AM
Thanks for your input Annette and I love what your client did! Glad this matrix proves helpful.
Karen Dietz's comment, May 10, 2013 9:10 AM
Thank you Amy and Patricia for your comments also! Both are insightful.
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5 Tragic Ways To Bomb Despite Telling Great Stories

5 Tragic Ways To Bomb Despite Telling Great Stories | Digital Brand Marketing | Scoop.it

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Karen Dietz's curator insight, March 24, 2013 1:02 PM

What another great post from Rohit Bhargava.


You've gathered your stories, spent time crafting them, practiced them time and again, and then when you tell it to a customer or prospect, you bomb.


Arrggghhh!! How frustrating! So what's a biz storyteller to do? Read Bhargava's post and his 'Do Not Do This' list!


I chuckled when I read the 2 pieces of advice he finds people usually receive:

  1. Tell more stories.
  2. Use bigger fonts.


LOL -- neither one of these will work!


Find out where you are making your mistakes -- and go fix them. Thanks Rohit for putting this insightful article together!


This review was written by Karen Dietz for her curated content on busines storytelling at www.scoop.it/t/just-story-it 

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Infographic: How to measure Facebook and Twitter ROI

Infographic: How to measure Facebook and Twitter ROI | Digital Brand Marketing | Scoop.it

Seventy-three percent of CEOs think marketers lack business credibility and 77 percent believe marketers don't talk about what really matters—sales. If this sounds like your business or company, it's clearly time to find a way to measure the return on investment of all those hours dedicated to social media.

This infographic has some tips and examples that can help and explains how to use statistics and analytics to determine and identify conversions, sales leads and potential leads...

 

Check out the graphic for more tips, as well as advice on how to grow your Facebook and Twitter fan base...


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Why Sales on Social Media Will Be Huge By 2015 [INFOGRAPHIC]

Why Sales on Social Media Will Be Huge By 2015 [INFOGRAPHIC] | Digital Brand Marketing | Scoop.it

Shopping on social media may not be big right now, but by 2015, it's expected to explode...


A new infographic by has found that “social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media,” writes Samantha Murphy of Mashable. Currently, one in three small businesses use Facebook, while there are over 42 million fan pages on Facebook. Seventeen percent of those sell products on the pages.


Facebook fans are 79 percent more likely than a non-fan to purchase a product, and 74 percent of fans are more likely to recommend a company or product. The social media site also drives 26 percent of referral traffic to company websites. Right now ”20 percent of shoppers prefer to purchase products via Facebook than the brand’s website”— and that number is expected to climb.


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Sandra V. Barbosa's comment, November 21, 2012 3:56 PM
Thanks.
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How salespeople inspire customers to invest, not resist, with stories.

How salespeople inspire customers to invest, not resist, with stories. | Digital Brand Marketing | Scoop.it

Although the value of your offering is overwhelming, customers resist. Why?
More important, how will you get past this irrational wall of resistance, and make the sale?

 

 

Here's a quick article from Michael Harris that makes a powerful point: if you want to increase your sales, engage prospects in buying simulations (a special type of story) that do your selling for you.

 

I also like the SlideShare piece that comes along with this, and the free downloadable guide.

 

Master buildling and sharing these scenarios and see your sales rise. Now that's a good thing!

 

PS -- if you want more on story selling, follow fellow curator Ken Jondahl and his Story Selling curated content at http://www.scoop.it/t/story-selling ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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The New World of Marketing and Storytelling

The New World of Marketing and Storytelling | Digital Brand Marketing | Scoop.it
A new model is needed for our increasingly non-linear world.

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Karen Dietz's curator insight, June 10, 9:22 AM

There are 2 basic ways these days to approach storytelling in marketing and sales:

  1. Sharing stories generates deeper relationships, which builds more advocacy sales (long term thinking)
  2. Sharing a story generates a sale (transactional storytelling), which is more short-term thinking. Relationships be damned.


This article argues for more of #1 -- deeper relationships to build deeper longer-lasting affinity. And the authors give all the reasons why based on how buying decisions and the customer journey has radically changed over the last few years.


It's a mind-bender for sure. As the authors Mark Boncheck and Cara France state, "Marketers who think that advocacy comes after purchase are missing the new world of social influence." Today's purchase path is non-linear and multi-dimensional. Treating marketing and sales as a linear".


"I tell you a story, you buy my product/service" will only take you so far and it's a short journey. Yet it takes awhile to get our heads wrapped around the changes in buyer decision-making and its implications for marketing and sales. 


Let's all get smarter about better ways to connect with audiences with stories that build wider advocacy, long term loyalty, and huge fans. Read this article to help shift your thinking.

malek's curator insight, June 11, 6:22 AM

Customers now are often actively engaged with the brand — and their friends and peers — after they have bought the product or service using social media and the Web.

Euridice Hollis "Neal's Yard Independent Consultant"'s curator insight, June 13, 12:58 PM

I been learning about this and is all about connecting with people!

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To Persuade People, Tell Them a Story

To Persuade People, Tell Them a Story | Digital Brand Marketing | Scoop.it

"Paul Smith had 20 minutes to sell the CEO of Procter & Gamble, and his team of managers, on new market-research techniques for which Mr. Smith's department wanted funding. As associate director of P&G's PG -0.39% market research, Mr. Smith had spent three weeks assembling a concise pitch with more than 30 PowerPoint slides.

 

On the day of the meeting, CEO A.G. Lafley entered the room, greeted everybody and turned his back to the screen. He then stared intently at Mr. Smith throughout the entire presentation, not once turning to look at a slide.

 

"I felt like maybe I hadn't done a very good job because he wasn't looking at my slides like everyone else," says Mr. Smith, who also noticed that the other managers didn't seem very engaged. "It didn't occur to me until later that he did that because he was more interested in what I had to say than in what my slides looked like."


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Richard Baxter's curator insight, November 15, 2013 1:21 AM

Less is more........engaging!

Bad Spoon's curator insight, November 17, 2013 9:57 PM

Un excellent exemple de l'impact du storytelling dans les présentations business

Gavin Keeble's curator insight, November 25, 2013 3:47 PM

At best, your PPT slides can only SUPPORT your message. The more refined or rarified your audiences get, the more refined or rarified your slide deck needs to get. They're 'paying' for your professional advice/opinion, not your PPT ability.

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Are You Selling Stories or Widgets?

Are You Selling Stories or Widgets? | Digital Brand Marketing | Scoop.it
I got a call this week from a customer of mine. He was ecstatic. His company had just scooped IBM’s prestigious Business Partner of the Year award; a real

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Karen Dietz's curator insight, July 24, 2013 11:42 AM

What a great article to help any business get clear on what you are really selling (a story) and the growth that can happen as a result.


This isn't about being slick or salesy or feeding people a line. Neither is it about 'I'll tell you a story and you will buy' in return. It is about connecting with people's dreams and desires in authentic, real and engaging ways. It's about making your customers be front and center in your story.


And I love the examples colleague and author Mark Sampson shares with us. It's a great post and makes a lot of useful points. And the examples provided will give you lots of good ideas for the next steps you need to take.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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The Psychology of Language: Persuasive words for biz stories

The Psychology of Language: Persuasive words for biz stories | Digital Brand Marketing | Scoop.it
What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others?

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Victoria Garcia, Serial Entrepreneur's curator insight, April 13, 2013 11:04 AM

Public speaking is persuading, after all. Vic

Victoria Garcia, Serial Entrepreneur's comment, April 13, 2013 11:09 AM
Wow! What an interesting post. I learned long ago as a probation officer in Texas, I could send someone to prison on the same set of facts depending on the language I used. This is one of the best articles I've ever read on the topic.
Karen Dietz's comment, April 16, 2013 9:38 AM
Thanks Vicki! I'm so glad you found it both powerful and helpful. Hope you are doing well :)
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Visual Storytelling Survey Yields Startling Results

Visual Storytelling Survey Yields Startling Results | Digital Brand Marketing | Scoop.it
Yesterday Corporate Visions announced the results of its fourth quarter industry survey on visual storytelling, which was taken by more than 300 busi (Visual Storytelling Survey Yields Startling Results http://t.co/9p79HOHu)...

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Karen Dietz's curator insight, January 9, 2013 11:13 AM

Well, here is an under-utilized visual storytelling technique -- using whiteboards during sales presentations.


According to this latest research, whiteboard visual storytelling -- or let's say any kind of visual storytelling -- in not being used during presentations, which is negatively impacting sales.


Wow! If you do any kind of marketing/sales presentations for your company, you might want to pay attention to this research.


Time to go build those visuals to grow the business this year!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Infographic: How to measure Facebook and Twitter ROI

Infographic: How to measure Facebook and Twitter ROI | Digital Brand Marketing | Scoop.it

Seventy-three percent of CEOs think marketers lack business credibility and 77 percent believe marketers don't talk about what really matters—sales. If this sounds like your business or company, it's clearly time to find a way to measure the return on investment of all those hours dedicated to social media.

This infographic has some tips and examples that can help and explains how to use statistics and analytics to determine and identify conversions, sales leads and potential leads...

 

Check out the graphic for more tips, as well as advice on how to grow your Facebook and Twitter fan base...


Via Lauren Moss
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The Underlying Importance of Social Media [infographic]

The Underlying Importance of Social Media [infographic] | Digital Brand Marketing | Scoop.it

As a business owner or marketer it's very important to not only use social media to connect with customers, but also to understand the value in what social media brings.


Social media is revolutionizing the way companies market, brand and connect with customers and potential customers in ways we never thought possible. In this blog post, view an informative infographic that details the underlying important of connecting with customers on social media and what it can mean for your business.

 

In this infographic, learn more about the tools and resources available to leverage social marketing, how online networks (facebook, google+, twitter) affect consumer behavior, and what the resulting significant changes mean for businesses, social marketing, branding and analytics...


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