Digital Brand Marketing
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Rescooped by Os Ishmael from Ecom Revolution!

April Showers: Google’s Doorway Algorithm Update - Search Engine Watch

April Showers: Google’s Doorway Algorithm Update - Search Engine Watch | Digital Brand Marketing |

April Showers - Beware The Responsive Rabble
Responsive is so much more than most realize. Sure you can get a template to LOOK okay, but without redefining your site's functionality, design and information architecture you are "responsive" in name only. Problem is MOBILE FIRST = PAIN for many.

Pain comes in two forms one usually under marketing's control and one not. Understanding the FLATTENING of websites in a post-mobile era means doing less BETTER. Since much of IA can be done within Magento's categories or a CMS's tune engine marketing usually has the means of production.

Not so much when it comes to functionality shifts. Redesigning a cart to be "mobile first", for one PAINFUL example I'm glad I'm no longer an Ecom Director to have to manage, is out of marketing's hands after wireframes go to the coders.

The REAL challenge is some SEO sensitive champion needs to be watching over your site's RESPONSIVE metamorphosis or PAIN will be a vast understatement. SEO changes inside the code can create spider-traps and other problems.

Programmers take efficient straight lines. Problem is some of those efficient lines can KILL your website. Promise to create more content about how to protect what you have and get some more even after a responsive re-design soon.


Via marketingIO, Martin (Marty) Smith
marketingIO's curator insight, April 2, 2015 3:47 PM

Mobile-friendly is a given. However, I suppose we'll need to wait to see what Google rolls out with to determine the impact on doorway pages.

Rescooped by Os Ishmael from visualizing social media!

Responsive Website Design: Everything You Need To Know [10 Infographics]

Responsive Website Design: Everything You Need To Know [10 Infographics] | Digital Brand Marketing |

These 10 infographics will teach you many essential elements to begin to know about Responsive Website Design- a major design trend for 2013.

Simply put, Responsive Website Design is a way for designers to create one website with a few style sheets, which allows the website to be seen on any device without having to create it from scratch for a tablet, mobile device, desktop device, etc.

With Mobile Search increasing rapidly, having a website that works for every device is a necessity and responsive design allows the site to reformat content appropriately.


Learn more at the infographic gallery at the article link...

Via Lauren Moss
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Rescooped by Os Ishmael from digital marketing strategy!

Web Design Trends 2015 [Infographic]

Web Design Trends 2015 [Infographic] | Digital Brand Marketing |
Explore the top web designing trends for 2015. The infographic discusses the top 6 predictions that are set to rule the web designing world in 2015.

Via Martin (Marty) Smith, malek
Martin (Marty) Smith's curator insight, December 8, 2014 9:37 AM

Liked and agreed with all 6 of these 2015 Web Design Trends when I read the post without the infogfpahic. Infographic helps and I bet wil get more shares :). M

malek's curator insight, December 8, 2014 11:24 AM

I like“Card” design, no, it\s not new, but I find it a good tool for designers working on responsive websites. Cards are a great way to keep things modular