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Rescooped by Os Ishmael from Content Creation, Curation, Management
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eMarketer Launches Numbers, A Custom Chart-Building Tool — eMarketer

eMarketer Launches Numbers, A Custom Chart-Building Tool — eMarketer | Digital Brand Marketing | Scoop.it
eMarketer announces the launch of Numbers, a customizable charting tool that allows users to tell compelling data stories quickly and easily.  The new tool, which launches today, allows eMarketer customers to select from thousands of metrics to create charts and tables tailored for their specific needs.  As with all eMarketer products, the Numbers tool incorporates only the most trusted, vetted, and methodically-researched eMarketer data.

Numbers charts can be custom-built using eMarketer’s vast database of research, which examines media trends, consumer behavior, and device usage in 41 countries.  The Numbers tool also allows users to filter metrics by demographics, including age, generation, gender, and race.

With just a few clicks, users can select the metrics they want to visualize, and build a custom chart that tells their unique story with data.  The information can then be used to track relevant trends by comparing benchmarks and metrics side by side.  Once built, charts can be converted into PNG files or Excel spreadsheets with a simple click, enabling them to be downloaded and shared.

 

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Via marketingIO, massimo facchinetti
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marketingIO's curator insight, December 2, 2015 6:55 PM

And you know eMarketer's data collection is huge.

Farid Mheir's curator insight, December 4, 2015 2:30 PM

Some good numbers and insight. I expect this trial will not remain a free resource for long.

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Creativity, Innovation, and Storytelling For Business Success

Creativity, Innovation, and Storytelling For Business Success | Digital Brand Marketing | Scoop.it

“We're taught to think that all great minds think alike. While this may have worked during pre-21st century industrial times, this is no longer the case today”


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Karen Dietz's curator insight, May 13, 2015 11:17 AM

Now here's a piece coming from the worlds of creativity and education about the necessity for storytelling -- but it is directly applicable to business.


As you read the article by Menno van DijkLaurie Kemp, whenever the words "education" or "school" are mentioned, simply substitute the word "business" and you'll get their points. 


The authors discuss research from the journal of Creativity And Innovation Management. The focus of the research was how storytelling skills build creativity and innovation abilities. There's even a link to the original research article that you can download for free.


And a business's competitive edge today is in creativity and innovation, right? In fact, that's the competitive edge for the US economy in the global marketplace.


The research focuses on storytelling in schools. But if it's good for students, it's good for business.


The take away? If you are in business of any size, training in storytelling could be a key to your sustainable future. If you are a consultant or coach, adding storytelling skills to your repertoire could keep your pipeline fed (but get trained in storytelling first, please).


Storytelling, creativity, innovation -- go forth and prosper!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

David Hain's curator insight, May 13, 2015 11:25 AM

We're hardwired for stories since cavemen. A 21c communication necessity for change, for sure!

Rescooped by Os Ishmael from visualizing social media
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INFOGRAPHIC: (survey) Which Demographics Use What Social Media & How...

INFOGRAPHIC:  (survey)  Which Demographics Use What Social Media & How... | Digital Brand Marketing | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...

 

The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr 

Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.

 


Via Lauren Moss
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Ruby's curator insight, April 16, 2013 3:31 PM
Know social media audience~
Steven Krohn's comment, April 23, 2013 5:16 PM
Thanks for the constructive comments, they are very appropriate.
Retro Social Media's curator insight, May 15, 2013 1:17 PM

Only 16% use Twitter - wow!

Rescooped by Os Ishmael from Content Creation, Curation, Management
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Persona Research in Under 5 Minutes - Moz

Persona Research in Under 5 Minutes - Moz | Digital Brand Marketing | Scoop.it
Well-researched personas can be a useful tool for marketers, but to do it correctly takes time. But what if you don’t have extra time? Using a mix of Followerwonk, Twitter, and the AIchemy language API, it’s possible to do top-level persona research very quickly. I’ve built a Python script that can help you answer two important questions about your target audience:

What are the most common domains that my audience visits and spend time on? (Where should I be trying to get mentions/links/PR)
What topics are they interested in or reading on those sites? (What content should I potentially create for these people)
You can get the script on Github: Twitter persona research

Once the script runs, the output is two CSV files. One is a list of the most commonly-shared domains by the group, the other is a list of the topics that the audience is interested in.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.


Via marketingIO, massimo facchinetti
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marketingIO's curator insight, December 1, 2015 9:28 PM

And the details are available when you click through (including the instructions). The link to the script is here: https://github.com/craigbradford/using-python-and-twitter-api-for-persona-research 


It's more useful when attempting to target content development.

Rescooped by Os Ishmael from Documentary Evolution
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Transmedia Recipes

This is a research document about transmedia storytelling, made by students of the Utrecht School of the Arts in assignment for the theatre company Tryater.

Via mirmilla
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mirmilla's curator insight, January 28, 2014 1:28 PM

A research about transmedia storytelling made by students of the Utrecht School of the Arts via Carlos A. Scolari and 

Emmanuel Bethoux (see Narration transmedia et Education here on Scoop.it)