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Rescooped by Os Ishmael from Marketing Revolution
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Conversion Rate Secrets via @FedEx & Internet Retailer Report

Conversion Rate Secrets via @FedEx & Internet Retailer Report | Digital Brand Marketing | Scoop.it

This original research by Internet Retailer offers insights into whats driving growth in sales conversion among Americas leading web merchants.

Marty Note
Listening to David Payton discuss the cool conversion report FedEx created with Internet Retailer:

1. Free Shipping = top way to convert visitors to buyers.
Some will even opt for a slower time for free shipping. Some want ship to store. Free shipping is "essential" said VP Marketing David Payton at SMB Conference today.

2. Responsive = device agnostic.
The ability to see the site and have the site function across platforms is key. Company in David's slide deck saw a 40% increase in conversion from responsive design.

3. Email Marketing Still Matters
David's and FedEx's study shows email is still very important. Persoans and personalizing emails is key. No more batch and blast.

4. Ratings and Reviews
Ratings and reviews boost online sales 62%. David referenced a Bazaar Voice review. Add one product review = 10% product review. From 0 to 30 increase 30%, 0 reviews to 100 = 37% sales increase.

5. Loyalty
Easier to sell those who are already in the boat. Make sure you value and reward those who are loyal to you.


Via Martin (Marty) Smith
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Rescooped by Os Ishmael from Content Curation World
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44% of Links Go Lost: To Preserve Valuable Content Online Will Become a Prime Need

44% of Links Go Lost: To Preserve Valuable Content Online Will Become a Prime Need | Digital Brand Marketing | Scoop.it

Via Robin Good
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Christel Binnie's comment, December 29, 2013 6:26 PM
Duh, of course. Thanks Robin. :-)
Peinture Deco's curator insight, January 3, 2014 2:41 AM
Devis Peinture-Entreprise Peinture Déco-Essonne-91-Evry-Paris ...www.entreprisepeinturedeco.fr/devis-peintures/devis-peinture/‎Vous souhaitez avoir nos conseil sur comment choisir un devis peinture? Entreprise Peinture Déco-Essonne-91-Evry-Paris-toile de verre m2-prix.
pilar arroyo's curator insight, March 5, 2014 1:08 PM

Scoop del maestro Robin Good en el que se evidencia la necesidad de preservar el contenido online, especialmente en el caso de información institucional y gubernamental que es la que tiene mayor índice de desaparición.