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Rescooped by Os Ishmael from Content Creation, Curation, Management
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Dos and Don’ts of Email Remarketing - ClickZ

Dos and Don’ts of Email Remarketing - ClickZ | Digital Brand Marketing | Scoop.it

Excerpt...

 

Don't

>>Send the exact same email campaign a few days later to your entire list or even non-responders.

>>Plan the efforts in a silo. Bring key digital stakeholders to plot how to best get the sale, regardless of channel. 

>>Don't skimp on killer creative and content and make sure it is compelling on mobile. 

>>Don't forget to test some of the seemingly minor things that could move the needle like call to action wording, pre-header.

>>Don't forget to leverage technology outside of the email channel - especially retargeting - which can potentially keep the engagement going after the email. 

>>Don't forget to deliver awesomeness to the inbox in some shape or form.

 

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Via iNeoMarketing, massimo facchinetti
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iNeoMarketing's curator insight, August 24, 4:19 PM

Scooped only the don'ts, as they are more do-like. Pls click through for the rest.

paul babicki's curator insight, August 25, 8:48 PM

http://netiquetteiq.blogspot.com

www.tabularosa.net

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Social Media Infographic: How To Increase Your Success Rates?

Social Media Infographic: How To Increase Your Success Rates? | Digital Brand Marketing | Scoop.it
Check and increase the popularity of your products and services through the views, likes and comments in social media channels. Monitor the success and the failure of your products.

 

There are various reasons that a business needs social media, but the most important is to mark its presence and establish itself in the market. But one of the best things, that social media offers today, is Remarketing.

More at the article link.


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Sales Renewal's curator insight, May 28, 9:30 AM

Plenty to digest here.

Lotte Schacht's curator insight, May 30, 3:35 AM

Great stuff - try it out.

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The Power of Remarketing in PPC (Infographic) - Digital Marketing Philippines

The Power of Remarketing in PPC (Infographic) - Digital Marketing Philippines | Digital Brand Marketing | Scoop.it

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iNeoMarketing's curator insight, August 24, 4:12 PM

Absolutely applicable to B2B. Any non-social inbound program needs to incorporate remarketing, especially with regards to the Rule of 7.