Yesterday at the Digital Summit in Charlotte, NC we ran into a familiar problem. "Marty we don't have any content," an growing ecommerce website shared.
I shared the good and bad news. The bad news is developing an effective content strategy takes time, focus and money. The good news is there are things to do in parallel that bring all pieces together such as:
* Create an Ask.
* Begin to CURATE content.
* Curate 90%, Create about 10%.
* Listen and set up Key Performance Indicators to LISTEN better.
* Develop a testing culture.
* Begin the journey to sustainable online community.
Added video notes to explain all of this to our Ecommerce Questions Haiku Deck: http://shar.es/1guIF1
Find video notes on platforms, content curation and community on Curagami's YouTube channel here: https://youtu.be/tSHeIxtrs4g
Via Martin (Marty) Smith