Digital Brand Marketing
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Rethink The 'Brand You' Story: Find Your Authentic Self

Rethink The 'Brand You' Story: Find Your Authentic Self | Digital Brand Marketing | Scoop.it

“This above all: to thine own self be true.” – Shakespeare If there’s one business slogan/fad/concept that’s in danger of becoming meaningless through overuse, it’s “brand you.”


Via Karen Dietz
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Karen Dietz's curator insight, July 15, 2013 9:56 PM

Here is what I love about this article from author Meghan Biro!


"These days I can can spot a “brand” (as opposed to an authentic person) from the first word out of his or her mouth. “Brands” tend to be a little too perfect — packaged, programmed, and plastic. They’re pushing what they think we want to buy, not their real selves. I see this unfold every day in social media – for better or for worse. It’s like the difference between processed food and the amazing stuff you can get at farmers markets."


So true, so true. Follow the steps she suggests here and you will be well on your way to being more authentic. Remember, when you are talking about your company, it's not a pitch - it's an authentic conversation. If you want to grow your business.


If you stay true to sharing your stories and being real while you are doing so, you'll do great.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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The 3 Most Important Questions to Ask Yourself--Finding Your Story

The 3 Most Important Questions to Ask Yourself--Finding Your Story | Digital Brand Marketing | Scoop.it
This simple life-changing 7-minute exercise will help you see if you’re truly aiming for the right goals in your life or if you’re stuck in modern culture’s “Means Goals” trap.

Via Karen Dietz
Os Ishmael's insight:

Some excellent insights, a must read.

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Hein Holthuizen's comment, June 30, 2013 4:49 AM
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Hein Holthuizen's curator insight, June 30, 2013 5:07 AM

See for your self whether it fits you. I liked it: beautiful insight and consistent story

David Baker's comment, July 4, 2013 1:49 AM
For the start of the year with our PIE cohort.
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
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Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Your Brand Is the Exhaust Fume of the Engine of Your Life

Your Brand Is the Exhaust Fume of the Engine of Your Life | Digital Brand Marketing | Scoop.it
If you want people to be impressed with you, build something awesome.

Via Karen Dietz
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malek's curator insight, July 7, 2013 6:55 AM

Awesome is inevitable for success. I found this article inspiring

Terri Pawer's curator insight, July 8, 2013 10:53 AM

The most striking point to me was "While what people think of us does matter, what matters much more is our ability to do and deliver. That's what makes the ultimate difference in the world. And that's what reputations are really built on. That's what will draw people to you."  

Talk is cheap.  Walk the talk - execute on your promise and build your brand. 

Karen Dietz's comment, July 24, 2013 1:25 PM
Malek and Terri, so glad you got a lot out of this article. Have an awesome rest of the week!
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

10 Commandments of About Us Pages

10 Commandments of About Us Pages | Digital Brand Marketing | Scoop.it
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...

Via Karen Dietz
more...
Laurent Brixius's curator insight, February 27, 2013 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.

Karen Dietz's comment, February 27, 2013 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 2013 3:41 PM
Rhonda and comeja, glad you found the article useful!