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Rescooped by Os Ishmael from How to find and tell your story
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6 Storytelling Ideas to Inspire Marketers | CyberAlert

6 Storytelling Ideas to Inspire Marketers | CyberAlert | Digital Brand Marketing | Scoop.it

"By combining colorful characters with an interesting angle, marketers can create a compelling story to attract their audience."

 

Read the full article to find out more and see examples about these ideas for your next marketing story:

Use customer success stories or testimonialsTell a picture storyAsk your audience to share their storiesAttend a conference, event or show and write about itDiscuss dataTell the “rags to riches” story
Via Kim Zinke (aka Gimli Goose)
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Stefano Principato's curator insight, April 21, 3:26 AM

“A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, no matter if it is about buying groceries, whether we think about work or our spouse at home. We make up short stories in our heads for every action and conversation.”

Rescooped by Os Ishmael from visualizing social media
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In Numbers: How companies structure social media campaigns [infographic]

In Numbers: How companies structure social media campaigns [infographic] | Digital Brand Marketing | Scoop.it

Ragan has published a survey looking at how companies structure their social media teams. An infographic summarizing the findings is below and the full report can be downloaded here.

In summary:

42% of companies have just one person looking after social media.40% of companies have 2-3 people looking after social media.9% of companies have six or more people managing social media.25% of companies have interns helping with social media.86% of companies measure social media in terms of likes and followers.Of all comms departments, advertising is the least likely to be in charge of social media in 26% of instances – marketing and PR are most likely (70% and 69% respectively).
Via Lauren Moss
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Two Pens's curator insight, April 14, 2013 11:41 AM

Interesting that writing skill is such a low priority for social media personnel (only 18%). Might be why only 5% of companies are happy with their social media activities :-) 

Laser Focus Coaching's comment, April 16, 2013 6:38 AM
I agree, content needs to be written by someone with writing skills..
Woodoo Prod's comment, April 16, 2013 6:42 AM
Yes, but not only. Writing skills + Social Media & Marketing skills :o)