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Why New SEO Looks Like Old SEO via Curagami

Why New SEO Looks Like Old SEO via Curagami | Digital Brand Marketing | Scoop.it

New SEO Looks Like Old SEO
Thanks to David Kutcher we've embarked on a 3 part journey. Our goal is to show how and why the "NEW SEO" is beginning to look a lot like the OLD SEO.  Our journey has three parts that all start here:

http://www.curagami.com/why-new-seo-looks-like-old-seo/?v=7516fd43adaa

 

 After that we move to:

* Brands (http://www.curagami.com/new-old-seo-brands/?v=7516fd43adaa )
* Love (coming soon)

* Community  (coming soon)

I'm in Columbus at Ohio State for my year anniversary of being treated by the great Doc Byrd. Will finish Why The NEW SEO is Looking Like The OLD SEO when I get home.

In the meantime BRANDS is live.  


Via Martin (Marty) Smith
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5 Tips To Help Online Merchants Cross the Content - Commerce Rubicon via @Curagami

5 Tips To Help Online Merchants Cross the Content - Commerce Rubicon via @Curagami | Digital Brand Marketing | Scoop.it

5 TIps To Cross Ecom's Rubicon
Smart merchants are beginning to cross the ecommerce rubicon between content and commerce. Discover 5 Tips to cross your online store's ecommerce rubicon.

5 TIps

* “Magazine” your content
* Curate from brands
* Curate from customers
* Lean & Visual Win
* Tie In Email, Social & Mobile

Going to incorporate @Guillaume Decugis and Scoop.it's ideas on Lean Content on this not very lean post too. I set aside some content to keep the post pinging with fresh content.

Evergreen means our team will refresh the content (or ask for help from our Ambassadors to do so) regularly. Not all content is equal. Places in our "evergreen" regularly scheduled updates category must be earned (lol).

So help 5 Tips to Cross the Ecom Rubicon earn evergreen status, or better yet contribute your thoughts and we will curate in.

Crossing the Rubicon between content and commerce is the BIG ISSUE in online retailing today. Discover our tips to cross and add yorus.  

 


Via Martin (Marty) Smith
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Shakespeare For Everyone: Why You Should Add Ecommerce To Your Digital Marketing - Curagami

Shakespeare For Everyone: Why You Should Add Ecommerce To Your Digital Marketing - Curagami | Digital Brand Marketing | Scoop.it

Ecommerce For Everyone
There are some web marketing lessons learned best by creating an online store such as:

Words Matter as they lead (or don’t) to conversion.Design Matter as it leads (or doesn’t) to conversion.Money Is The Best Metric.Money Helps Create The Best Key Performance Indicators (KPIs).Money helps create a testing culture.

 
Creating a store is so easy, we developed Curagmai's Bookstore with Amazon's Associates tool in about half a day, everyone should have an ecommerce store these days.  

As Rodney said in Back To School - Shakespeare for Everyone!

Read our Ecommerce For Everyone post: 
http://www.curagami.com/magical-thinking/news/shakespeare-for-everyone-ecommerce-lessons/

& Visit the new Curagmai Bookstore
http://www.Curagami.com/books.html ;

Do you have an affiliate store you want to share? Email martin(at)Curagmai.com and we will create a gallery of cool stores for personal brands, companies and B2B marketing teams. 
 


Via Martin (Marty) Smith
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Don't Make 10 Content Marketing Mistakes That Amateurs Make

Don't Make 10 Content Marketing Mistakes That Amateurs Make | Digital Brand Marketing | Scoop.it
consuming.

Do you often wake up in the middle of the night saying to yourself that it’s not worth the time and effort. We all do.

Blogs take time to write, those great images need to be found or created and those social networks meed to be managed and nurtured. It is often not done or persisted with because there are no apparent quick rewards. This is where the tortoise can beat the hare by slowly persisting. It is a marathon and a journey not a sprint.

One way of thinking about great content marketing is that you are building an audience before you need them. Content builds credibility, trust and followers over time. This earns you the right to then sell them something down the track.

When content marketing and social media emerged there were no tools. Today we have so many technology tools that it’s overwhelming.

But what is great with marketing tools is that you can scale your efforts. It was something I realized with Twitter early on. A few years ago I implemented one software platform that saved me 120 hours a month and it still does.

So what are some content marketing mistakes that many amateurs new to the game are making.

Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith, malek
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Martin (Marty) Smith's curator insight, May 11, 2015 8:02 AM

Great Scoop by @Brian Yanish - MarketingHits.com. Loved the 10 Item List of mistakes "amateurs" make.

1. Not automating

2. Not optimizing for search engines

3. Not hustling your content

4. Not working on your headline

5. Not experimenting

6. Poor quality content

7. Email List Is Money

8. Not thinking like a publisher

9. Not learning from the innovators

We can even agree with #1 since they are "automating" things like social search and, to some lesser extent, publication. We shortened #7 based on their implication - email is money. So True.

Alex Griffiths's curator insight, August 23, 2015 10:02 AM

Great atricle!

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Ecommerce = Platform * Content Curation & Community Squared

Ecommerce = Platform * Content Curation & Community Squared | Digital Brand Marketing | Scoop.it

Yesterday at the Digital Summit in Charlotte, NC we ran into a familiar problem. "Marty we don't have any content," an growing ecommerce website shared.

I shared the good and bad news. The bad news is developing an effective content strategy takes time, focus and money. The good news is there are things to do in parallel that bring all pieces together such as:

* Create an Ask.

* Begin to CURATE content.

* Curate 90%, Create about 10%.
* Listen and set up Key Performance Indicators to LISTEN better.
* Develop a testing culture.
* Begin the journey to sustainable online community.

Added video notes to explain all of this to our Ecommerce Questions Haiku Deck: http://shar.es/1guIF1

Find video notes on platforms, content curation and community on Curagami's YouTube channel here: https://youtu.be/tSHeIxtrs4g


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Why Storytelling = Future of Web Copy & Why We Write In Present Tense

Why Storytelling = Future of Web Copy & Why We Write In Present Tense | Digital Brand Marketing | Scoop.it

The Problem of Web Copy
Today a friend shared copy that fought itself. He was trying to tell two stories at once. You can't tell two stories at once without reader confusion. I suggested combining the two very cool elements he wanted to mash together into a single story.

"Think of each element as a character in the story, in a story where difference between them will become zero at resolution," I suggested. The conversation reminded me of why storytelling is the future of web copy and why storytelling online is different than writing novels.

Online NOW is the only time that matters, so even historical reference needs to be shared in present tense. Wandering down a historical path is a sure prescription for readers wandering off. Find more online storytelling tips in the G+ post.


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2M Views On G+: Why Google+ Helps Online Davids Slay Giants

2M Views On G+: Why Google+ Helps Online Davids Slay Giants | Digital Brand Marketing | Scoop.it

2M Views On GooglePlus
You may think, "2M views so what, many have more than that," and you would be right and wrong. Right because many friends including @Mark Traphagenand @Neil Ferree(to name just two) have many more G+ followers and views than little ole me.

The point of Social Media Marketing is not to win a horse race. The point is to communicate YOUR message in order to create scaled online community. Once your community more than pays for itself your "degrees of freedom" open up.

If you know of another "moderate effort, HUGE return" tool please share and I will use that one too. In the meantime G+ may be the best "do less, get more" online marketing tool ever created. G+ is Davids stone helping to slay giants - how else can a tribe the 4500 generate views of more than 2M?

So get out your sling and load up some G+ rocks today and your digital marketing will be slaying giants soon too :). M


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Marijo's curator insight, February 24, 2015 3:14 AM

Must read if you are using G+...

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3 Simple Metrics Help Find Your Site's 80-20 Rule via @Curagami

3 Simple Metrics Help Find Your Site's 80-20 Rule via @Curagami | Digital Brand Marketing | Scoop.it

This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.

Use these three simple metrics to find your long tail:

Rank
% of Total
Running Total


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malek's curator insight, January 21, 2015 9:41 AM

A simplified review of the 80-20 rule in sales.  The Running Total is an interesting parameter to be considered.  Need more on "Profitability" fractal from @Martin (Marty) Smith

Martin (Marty) Smith's comment, January 21, 2015 5:51 PM
@malek good idea to write more about how to use the 80-20 "fractal" to gain greater return. Will tackle that next on Curagami. Thanks, Marty
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Will Hubspot Change Moribund CRM Landscape? Yes

Will Hubspot Change Moribund CRM Landscape? Yes | Digital Brand Marketing | Scoop.it

Posted by Serge Salager on TechCrunch Editor’s note: Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble.   After several years of relatively stagnant waters, what was a dull CRM landscape dominated by one player is heating up dramatically. Salesforce officially put its $3.5 billion market …

Marty Note
WOW and WOW. Hubspot confirms what web marketers already know - distance between CRM, CMS and Content Marketing / Curation is short. As distinctions between tools blurs because it must we will gain.

Perhaps a new generation of tools will actually WORK without needing to string a ten tools together, bridge five analytics ecosystems and answer the questions we need to know in near real time.

Pigs flying yet? HubSpot's CRM entry could be ALL GOOD though :). M


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Ecommerce Trends 2015 via @Curagami & Haiku Deck

Ecommerce Trends 2015 via @Curagami & Haiku Deck | Digital Brand Marketing | Scoop.it

After Curagami's annual Black Friday online retail study ecommerce 2015 trends such as free returns and ship to store are clear. This Haiku Deck explores trending online retailing tactics, strategy and pressures merchantsface in 2015.


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Why TIME Is Money Online: How Story Works As Setting Not Narrative

Why TIME Is Money Online: How Story Works As Setting Not Narrative | Digital Brand Marketing | Scoop.it

Story Online
Find I'm using this post about how storytelling works different online. Creating content online is like composing music. We need an introduction, a chorus, bridge and conclusion.

When we share too much our customers can't build on our stories. When we share too little trust can't develop. This delicate balancing beam is where time becomes money and stories become community.  


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Can't Is MUSIC To A Marketing Geeks Ears: Added Daily Diary To Ecom Revolution

Can't Is MUSIC To A Marketing Geeks Ears: Added Daily Diary To Ecom Revolution | Digital Brand Marketing | Scoop.it

Ecommerce Revolution In 2015
Yesterday we planted a flag stating our intention to create an ecommerce revolution in 2015. Today first objections were heard. Learn why Can't is music to a marketing geeks ears and how you can join the ecommerce revolution so you can say, "Yeah, I helped with that," when others say they wish they could have been there.

Join The Ecom Revolution Today
http://bit.ly/ecom_revolution_google  ;


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3 Trending Haiku Decks: Gamify The Clash For The Holidays

3 Trending Haiku Decks: Gamify The Clash For The Holidays | Digital Brand Marketing | Scoop.it

3 Trending Haiku Decks
Haiku Deck is a cool visual marketing tool we believe proves Slides are a new marketing channel. Haiku Deck isn't your father's slide deck template. Haiku Deck FORCES you to tell great stories and THINK about how to excite, lead and teach an audience even as you learn, think differently and rock a new content marketing channel.

Don't think Haiku Deck and slides are a new marketing channel? Take a look at some of these stats:

70, 216 = Total Views for team Curagami's 36 Haiku Decks 
7,963 = Views For Top Deck (Warren Buffett's Tips For Startups).
3,454 = views gained since 9.17 across all decks

T R E N D I N G

#1: Gamify Content Marketing (4,158 views +164% since 9.17)
http://shar.es/1aBtqW ;
Now #5 overall and a Top Haiku Deck for us and the fastest to attain such heights. 

#2: Crowdfunding Tips From The Clash (1,223 views +128% since 9.17)
http://shar.es/1aBt5B ;

#3: 5 Holiday Web Design Tips (845 views +113% since 9.17)
http://shar.es/1aBv3y ;
 


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Curagami Store & Blog Progress - Relaunching Next Week

Curagami Store & Blog Progress - Relaunching Next Week | Digital Brand Marketing | Scoop.it

Crossing Ecommerce Rubicon
We are making progress on adding Woocommerce to Curagami. The goal is to cross the content / commerce rubicon. The gulf between effective content and commerce is large. The promise of Woocommerce, an ecommerce shopping cart and database appended to Wordpress, is elimination of the artificial and rapidly useless separation between content and commerce. 

The Social / Mobile / Connected times we inhibit require a new approach to online commerce. We plan to relaunch Curagami.com next week.  Stay tuned, join us for coffee (subscribe http://www.curagami.com/signup/?v=7516fd43adaa ) and we will journey across the rubicon together :). Marty & team Curagami

 


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SEO: What Is THEIR Rank Telling You - Curagami

SEO: What Is THEIR Rank Telling You - Curagami | Digital Brand Marketing | Scoop.it

How Their Rank Teaches You SEO Lessons
SEO: Their Rank Talks To You, but are you listening, emulating category leaders and finding ways to disrupt your space to win hearts, minds and loyalty online is the "new SEO". 

So if your question is, "You talking to ME?" and you are asking Google the answer is YES.  


Via Martin (Marty) Smith, Frank J. Klein
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Martin (Marty) Smith's curator insight, June 24, 2015 11:33 AM

Corrected
Updated this post with a PageRank is Dead note from my friend Mark Traphagen. 

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3 Surprising Patterns of Reading Online

3 Surprising Patterns of Reading Online | Digital Brand Marketing | Scoop.it
While writing content for online environments you must think of the following paradox: reading is the PRIMARY action performed on the web. AND people try to read as LITTLE as possible (online) 20%!...

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Ecommerce Strategy vs Tactics via @HaikuDeck

Ecommerce Strategy vs Tactics via @HaikuDeck | Digital Brand Marketing | Scoop.it

Ecommerce Strategy vs. Tactics
Which comes first ecommerce strategy or tactics? Trick question. Doesn't matter as long as you end up swimming in a blue ocean.


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Hero Marketing: Compete with Amazon - via @Curagami

Hero Marketing: Compete with Amazon - via @Curagami | Digital Brand Marketing | Scoop.it

Hero Marketing: Compete with Amazon shares passion, customer focus, exponential thinking & need to create movements not promotions needed to win online and how SMBs can compete with Amazon.


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Where Will Social Media Users Go In 2016? (Infographic)

Where Will Social Media Users Go In 2016? (Infographic) | Digital Brand Marketing | Scoop.it

A new infographic produced by AdWeek draws off data to break down 2015/2016 social network demographics. The data is reposted in its entirety.

Social Network Demographics: Key Takeaways
Embedded in these six pie charts is some very valuable information. If you’re not a data-person, we’ve got a few observations of our own for you to chew over. Find key takeaways from this chart at the article link.


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Venkatesh Iyer (venkyiyer.com)'s curator insight, February 21, 2015 10:57 PM

Not surprised the "senior" demographic is expected to take over Facebook. Am already seeing that phenomenon.

Elvin Cheo's curator insight, February 23, 2015 8:45 AM

get more internet marketing info. pls visit www.elvincheo.com

Nedko Aldev's curator insight, March 5, 2015 4:23 AM

 

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Long Tail Ecommerce: Pin to Win via @Curagami

Long Tail Ecommerce: Pin to Win via @Curagami | Digital Brand Marketing | Scoop.it
Never been more important to know your website's long tail than in ou social / mobile / connected time as Amazon proves and WaNeLo illustrates.

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Why & How Merchants & Retailers Should Embrace Showrooming

Showrooming Scurge
Most retailers HATE people showrooming in their stores. That's stupid as it is like trying to hold back the tide. Better to embrace showrooming - the practices of shopping in the world and then buying online for better price.

One way to embrace showrooming occurred to this morning watching Bruno Torturra discuss how easy it is to stream a live event to the web. Torturra is streaming protests, but retailers brave enough to encourage showrooming could use the same tactics to build a powerful Ambassador layer.

The recipe is simple:

1. Create content explaining how to stream live video.

2. Create a community to share your "shopping videos".

3. Provide social rewards (encouragement and features) to filter.

4. Rinse and Repeat

Your customers could help keep your prices in line, alert you to cool merchandising by competitors and a million other near real time benefits. You can't go into something like this halfway.

It's an all or nothing idea and that means listening more than you talk (some sites, brands and companies are better at 2 way communication than others). Early today team Curagami wrote a piece about competing with Amazon (http://sco.lt/58qhn7 ).

Add this "video showrooming army" to that and you get differentaion from the monster. Cool thing is cost of creating such cool and cutting edge competition is minimal (webpage and some serving). I wouldn't host on YouTube unless you were strapped for cash since you want the SEO juice flowing in your site's direction.

Soon retailers will be glad people are in their stores FOR ANY REASON, beat them by embracing showrooming now.


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Unilever's Project Sunlight = Best Cause Marketing We've Seen! Many Lessons To Learn...

Unilever's Project Sunlight = Best Cause Marketing We've Seen! Many Lessons To Learn... | Digital Brand Marketing | Scoop.it

Great Cause Marketing
+Unilever's Project Sunlight (https://www.projectsunlight.us ) is some of the best #causemarketing I've ever seen and I spent a year creating CureCancerStarter.org. Lots to learn from here including:

* Arresting Visual Marketing.
* Collage of stories under a united theme clearly defined yet artistically balanced.
* Multimedia approach (pictures, video, text, & multiple sites).
* Consistency of tone & pitch.
* Curation of THEIR stories, passion and emotion.
* Splash of logic kissing hand of emotion.

Great work, good cause and lots to learn from. #toogood


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Content Curation: 7 Reasons Why You Must via @HaikuDeck

Content Curation: 7 Reasons Why You Must via @HaikuDeck | Digital Brand Marketing | Scoop.it

We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing.

This Haiku Deck is the fastest to 2,000 views we've ever created. Discover the 7 reasons you MUST curate content:
http://shar.es/1XxuSs


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Invisible Giant: Why New SEO So Hard To See via @HaikuDeck

Invisible Giant: Why New SEO So Hard To See via @HaikuDeck | Digital Brand Marketing | Scoop.it
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.

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