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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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Success for charities amplifying stories on social media-how they do it

Success for charities amplifying stories on social media-how they do it | Digital Brand Marketing | Scoop.it
How global charity Free The Children amplifies stories and builds brand awareness on social media.

Via Karen Dietz
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Joe Daluz's curator insight, October 8, 2013 2:02 PM

MyAngola is looking forward to learn how to help children in Angola,Africa.

Tom George's comment, October 8, 2013 2:25 PM
This is a great piece Karen, I actually curated it on IB. Kind of cool we both curated. I would like to allow you to share your Scoop.its to IB via the Wordpress share function. Your Scoop.its are fantastic
Karen Dietz's comment, October 9, 2013 3:18 PM
Thanks Tom and next week I'll work on curating on IB. Right now my curations are automatically going to my own wordpress site via scoop.it. But now that my work load has lightened up I'll try posting to IB again :)
Rescooped by Os Ishmael from Just Story It Biz Storytelling
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How to Create a Culture of Storytelling | Philanthropy for All

How to Create a Culture of Storytelling | Philanthropy for All | Digital Brand Marketing | Scoop.it

There’s no denying it, storytelling can seem challenging. But I’ve taken the stance that storytelling can be demystified and that anyone can do it.

 

Read the full article to find five tips for creating a culture of storytelling at your organization:

1. Communicate to all staff members what kind of stories you are looking for

2. Hold a staff meeting to openly discuss what storytelling is, why it matters and why all staff members play a vital role in it

3. Make time at your staff meetings to tell stories.

4. Schedule an ongoing time to casually meet with staff from programs to talk about updates from their work and utilize it as a time to probe into any interesting stories they might have.

5. Start your own story bank for future reference.


Via Kim Zinke (aka Gimli Goose), Karen Dietz
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Karen Dietz's comment, February 27, 2013 8:37 PM
Absolutely Monica! Glad you pointed that out.
Ignacio Conejo Moreno's curator insight, March 1, 2013 3:16 AM

Desmitificando: Todo el mundo puede crear Storytelling.

 

He aquí algunas claves útiles para hacerlo, aprovechando las vivencias diarias del equipo.

Harpal S.sandhu's curator insight, March 4, 2013 8:53 PM

PHILANTHROPY

Rescooped by Os Ishmael from Just Story It Biz Storytelling
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The Ways Storytelling Helped Raise $6.8 Mil in 24 Hrs

The Ways Storytelling Helped Raise $6.8 Mil in 24 Hrs | Digital Brand Marketing | Scoop.it
How does a charitable institution raise $6.8 million in one single day?  Ask Columbia University, and their agency, Story WorldWide.

Via Karen Dietz
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Karen Dietz's curator insight, August 12, 2013 3:18 PM

Here is a terrific example of Columbia University (CU) using storytelling, combined with other techniques, to create an exceedingly effective fundraising campaign. As story colleague Omar Kattan writes in this article, CU and their fundraising partner took several steps at the same time. They developed:


  1. A content hub on Facebook containing the mission and story of Giving Day told through an animated film.
  2. A donation form, leaderboard, YouTube videos and two live streaming round-table discussions with online chat components.
  3. They also also provided regularly updated content, ongoing conversation management and rapid-response troubleshooting during the 24-hour fundraising event. 


It was a concentrated effort that won big. I particularly liked point #3 -- including ongoing conversation in the mix. Conversation and story sharing is critically important when using stories in fundraising. When the organization shares a story, it prompts a story in return. So make sure you provide for this as you work with your business stories!


And I like how Omar also included links to the actual stories the campaign used. The video from CU on the website is more a promo piece than a story. But stories were part of the campaign and it made a difference.


Go read the article, look at the other amazing stats shared, and enjoy the stories.


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

ExamTime's curator insight, August 13, 2013 5:55 AM

Here is a terrific example of Columbia University (CU) using storytelling, combined with other techniques, to create an exceedingly effective fundraising campaign. As story colleague Omar Kattan writes in this article, CU and their fundraising partner took several steps at the same time. They developed:

 

A content hub on Facebook containing the mission and story of Giving Day told through an animated film.A donation form, leaderboard, YouTube videos and two live streaming round-table discussions with online chat components.They also also provided regularly updated content, ongoing conversation management and rapid-response troubleshooting during the 24-hour fundraising event. 


It was a concentrated effort that won big. I particularly liked point #3 -- including ongoing conversation in the mix. Conversation and story sharing is critically important when using stories in fundraising. When the organization shares a story, it prompts a story in return. So make sure you provide for this as you work with your business stories!


And I like how Omar also included links to the actual stories the campaign used. The video from CU on the website is more a promo piece than a story. But stories were part of the campaign and it made a difference.


Go read the article, look at the other amazing stats shared, and enjoy the stories.


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it