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Rescooped by Os Ishmael from Just Story It Biz Storytelling
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The Science Behind Why Great Stories Spread

The Science Behind Why Great Stories Spread | Digital Brand Marketing | Scoop.it
In the second of a two-part series Jonathan Gottschall discusses the unique power stories have to change minds and the key to their effectiveness.

Via Karen Dietz
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Linda Alexander's curator insight, October 21, 2013 5:13 PM

This is important data for teachers to understand in terms of embedded learning and understanding.  

John Michel's curator insight, October 22, 2013 2:36 AM

 When we enter into a story, we enter into an altered mental state--a state of high suggestibility.

Charlie Dare's curator insight, October 22, 2013 4:55 PM

Many songs in particular Country or blues ballards tell a story often of love lost like "Me and Bobby Magee "..."

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).

 

He does a good job in laying that foundation.

 

I have two thoughts for readers as they check out this post:

 

1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.

 

2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.

 

Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 

 

Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!

 

This review was written by Karen Dietz for the Just Story It curation on business storytelling"

Rescooped by Os Ishmael from Just Story It Biz Storytelling
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The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain

The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain | Digital Brand Marketing | Scoop.it

Have you ever wanted to be more persuasive, convincing, or if nothing else, understand how others try to influence you? …Of course! Who hasn’t?

 

Understanding how storytelling works in persuasion, influence, and change, and the research/neuroscience that informs it all is critical if anyone is going to work with stories effectively.

 

And hooray -- Gregory Ciotti has put together his list of favorite books that help us understand persuasion, influence, change, and stories more deeply. We'll all become more articulate and better at our craft -- whether you are a consultant, storyteller, entrepreneur or CEO.

 

Some of these I've read, some I haven't -- so I can't wait to dig into this list myself.

 

I hope we all learn lots and gain lots of useable insights for our work. Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Eric Van Camp's curator insight, January 7, 2013 8:55 AM

Must have list on influence !

Metta Solutions's curator insight, January 8, 2013 7:07 AM

Must have list on influence !

Metta Solutions's curator insight, January 8, 2013 7:08 AM

Must have list on influence !

Rescooped by Os Ishmael from Just Story It Biz Storytelling
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The Future of Storytelling Techniques

The Future of Storytelling Techniques | Digital Brand Marketing | Scoop.it

"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?"


Via Karen Dietz
Os Ishmael's insight:

One very necessary article to remind us of the power of storytelling.

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Jane Garcia's curator insight, January 22, 2013 7:19 PM

It stimulates my curiosity.

ozziegontang's curator insight, January 24, 2013 10:35 PM

Excellent video rescooped from Karen Dietz's site on Storytelling

Karen Dietz's comment, January 25, 2013 3:17 PM
Thanks Jeff, Jane & Ozzie!