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Rescooped by Os Ishmael from Marketing Revolution
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Unilever's Project Sunlight = Best Cause Marketing We've Seen! Many Lessons To Learn...

Unilever's Project Sunlight = Best Cause Marketing We've Seen! Many Lessons To Learn... | Digital Brand Marketing | Scoop.it

Great Cause Marketing
+Unilever's Project Sunlight (https://www.projectsunlight.us ) is some of the best #causemarketing I've ever seen and I spent a year creating CureCancerStarter.org. Lots to learn from here including:

* Arresting Visual Marketing.
* Collage of stories under a united theme clearly defined yet artistically balanced.
* Multimedia approach (pictures, video, text, & multiple sites).
* Consistency of tone & pitch.
* Curation of THEIR stories, passion and emotion.
* Splash of logic kissing hand of emotion.

Great work, good cause and lots to learn from. #toogood


Via Martin (Marty) Smith
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Rescooped by Os Ishmael from Presentation Tools
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Immersive Storytelling and Presentation Tools for Journalists

Immersive Storytelling and Presentation Tools for Journalists | Digital Brand Marketing | Scoop.it

Via Robin Good
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Moses B. Tambason's curator insight, November 15, 2013 10:21 PM

Watch this video to help the special needs in Africa this thanks giving holiday http://www.africatube.net/video/932/Neglected-people-of-Africa-need-your-help ;

Gianfranco Marini's curator insight, November 17, 2013 1:21 PM

Da http://www.journalism.co.uk 9 strumenti web based per lo storytelling. Si tratta di strumenti che consentono di realizzare storie visuali con elementi multimediali e interattivi.

 

Utili per la content curation e per realizzare presentazioni.

 

Possono essere utilizzati senza problemi nelal didattica per realizzare raccolte e/o narrazioni di eventi e/o problemi di carattere disciplinare e interdisciplinare.

Philippe Trebaul's curator insight, March 28, 11:35 PM



Here is a good collection of nine web tools that allow you to create multimedia-rich, visual story-telling, immersive stories and reports alongside some impressive examples.


My comments: Great tools list showcasing a nice array of visual presentation tools that can be effectively for journalistic reporting.


Useful. Resourceful. Great examples. 8/10


Original article: http://www.journalism.co.uk/news/9-tools-for-journalists-to-produce-immersive-stories/s2/a554425/ ;