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Rescooped by Os Ishmael from Marketing Revolution
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Unilever's Project Sunlight = Best Cause Marketing We've Seen! Many Lessons To Learn...

Unilever's Project Sunlight = Best Cause Marketing We've Seen! Many Lessons To Learn... | Digital Brand Marketing | Scoop.it

Great Cause Marketing
+Unilever's Project Sunlight (https://www.projectsunlight.us ) is some of the best #causemarketing I've ever seen and I spent a year creating CureCancerStarter.org. Lots to learn from here including:

* Arresting Visual Marketing.
* Collage of stories under a united theme clearly defined yet artistically balanced.
* Multimedia approach (pictures, video, text, & multiple sites).
* Consistency of tone & pitch.
* Curation of THEIR stories, passion and emotion.
* Splash of logic kissing hand of emotion.

Great work, good cause and lots to learn from. #toogood


Via Martin (Marty) Smith
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Rescooped by Os Ishmael from Presentation Tools
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Immersive Storytelling and Presentation Tools for Journalists

Immersive Storytelling and Presentation Tools for Journalists | Digital Brand Marketing | Scoop.it

Via Robin Good
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21st Cent. Learners's curator insight, November 15, 2013 1:58 PM

Written for journalists, this article is of interest to educators too.  Some grat tools for creating great multi-media presentations.  Imagine what learners might produce with these...

Moses B. Tambason's curator insight, November 15, 2013 10:21 PM

Watch this video to help the special needs in Africa this thanks giving holiday http://www.africatube.net/video/932/Neglected-people-of-Africa-need-your-help ;

Gianfranco Marini's curator insight, November 17, 2013 1:21 PM

Da http://www.journalism.co.uk 9 strumenti web based per lo storytelling. Si tratta di strumenti che consentono di realizzare storie visuali con elementi multimediali e interattivi.

 

Utili per la content curation e per realizzare presentazioni.

 

Possono essere utilizzati senza problemi nelal didattica per realizzare raccolte e/o narrazioni di eventi e/o problemi di carattere disciplinare e interdisciplinare.