Digital Brand Mar...
Follow
Find tag "mobile"
4.6K views | +0 today
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

The State of Mobile Marketing 2015

The State of Mobile Marketing 2015 | Digital Brand Marketing | Scoop.it

Recently, you may have adjusted your marketing strategy to accommodate the rapidly growing number of mobile users currently interacting online, but just how important are they?

 

This infographic from SmartInsights, takes a closer look at things like conversion rates, multi-channel marketing, search and advertising in order to determine the significance and influence of today's mobile users....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 26, 9:31 AM

Conversion is one of the biggest challenges for mobile marketing. Here are some valuable tips on how to get results.

suachuadienthoaiuytin's comment, May 27, 9:38 AM
I like it <span style="color: #008080;"><strong> <a style="color: #008080;" href="http://congthanhmobile.com.vn/trung-tam-bao-hanh-dien-thoai-asus/">trung tâm bảo hành điện thoại asus</a></strong></span>
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Why Strong Customer Relationships Trump Powerful Brands

Why Strong Customer Relationships Trump Powerful Brands | Digital Brand Marketing | Scoop.it
Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant. Others have prophesied an increasing importance of brand as a simple way to evaluate choices in an era of information overkill.

Via Eric_Determined / Eric Silverstein, Fred Zimny, malek
more...
Arielle Monnerot-Dumaine's comment, April 30, 4:34 AM
Little thinks count a lot : A simple "Thank you", an effort from the staff to remember something something about me
Eric_Determined / Eric Silverstein's comment, April 30, 5:33 PM
Thanks Arielle, Ravi, Fabrizio and others for sharing your insight. A simple Thank You is a great way to start building a customer relationship :)
Jon Dodson's curator insight, May 4, 11:43 PM

When clients spend their Internet marketing budget with me they get an average 3X Return on Investment (ROI). Give me a $1 I'll give you $3 back!  Call or message me if you feel like you're throwing your Internet marketing spend into a "black hole" with no return. We are VerticalStudio.com and based on your web site goals, we'll give you measured value! Call me at 877-778-6789!

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Mobile ad spending to hit $100B in 2016 and become biggest digital ad market | VentureBeat

Mobile ad spending to hit $100B in 2016 and become biggest digital ad market | VentureBeat | Digital Brand Marketing | Scoop.it
More than $101.37 billion will be spent on ads served in 2016 to mobile phones and tablets worldwide. That’s a 400 percent increase from 2013. From 2016 to 2019, mobile ads will nearly double again, rising to $195.55 billion. That figure will account for 70.1 percent of all digital advertising as well as more than one-quarter of total media ad spending worldwide.

It’s all about the number of consumers adopting mobile devices. As that number soars, marketers are chasing consumers into mobile markets. Next year, eMarketer estimates, there will be more than 2 billion smartphone users worldwide, more than one-quarter of whom will be in China.

Via Jeff Domansky
more...
Jeff Domansky's curator insight, April 3, 11:29 PM

Mobile now leads digital marketing spending.

Mark Chapman's curator insight, April 4, 3:58 PM

Is your website mobile enables? If not you will be wasting your ad spend

Dean Ryan G. Martin's curator insight, April 5, 2:26 AM

Did you know "from 2016 to 2019, mobile ads will nearly double again, rising to $195.55 billion?"

Rescooped by Os Ishmael from Marketing Revolution
Scoop.it!

Conversion Rate Secrets via @FedEx & Internet Retailer Report

Conversion Rate Secrets via @FedEx & Internet Retailer Report | Digital Brand Marketing | Scoop.it

This original research by Internet Retailer offers insights into whats driving growth in sales conversion among Americas leading web merchants.

Marty Note
Listening to David Payton discuss the cool conversion report FedEx created with Internet Retailer:

1. Free Shipping = top way to convert visitors to buyers.
Some will even opt for a slower time for free shipping. Some want ship to store. Free shipping is "essential" said VP Marketing David Payton at SMB Conference today.

2. Responsive = device agnostic.
The ability to see the site and have the site function across platforms is key. Company in David's slide deck saw a 40% increase in conversion from responsive design.

3. Email Marketing Still Matters
David's and FedEx's study shows email is still very important. Persoans and personalizing emails is key. No more batch and blast.

4. Ratings and Reviews
Ratings and reviews boost online sales 62%. David referenced a Bazaar Voice review. Add one product review = 10% product review. From 0 to 30 increase 30%, 0 reviews to 100 = 37% sales increase.

5. Loyalty
Easier to sell those who are already in the boat. Make sure you value and reward those who are loyal to you.


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Os Ishmael from Marketing Revolution
Scoop.it!

Why Responsive Design Is A 2015 MUST! & What Thinking Mobile First MEANS via Ez & Scenttrail

Why Responsive Design Is A 2015 MUST! & What Thinking Mobile First MEANS via Ez & Scenttrail | Digital Brand Marketing | Scoop.it

Scenttrail Note Responsive Design
I wanted a post to explain Responsive Design's SEO implications in easy clear language and this ex.no post does that beautifully. I wanted an easy explanation of WHY RESPONSIVE so I could blow your mind a little.

Responsive impacts SEO because Google wants to be relevant to mobile search. The Ez.no post explains that dimension well, but there's another dimension rarely considered - Responsive Design's impact on data architecture.

Data architecture seems a lost science. Having spent most of the December tunneling into a friend's website (http://www.Moon-Audio.com) I can tell you there is NOTHING more important than how you classify information on your site.

The tug-of-war between search spiders and people has a new dimension now - mobile people. Mobile people need FLAT design, fewer options and smaller more visual presentation. Bless WordPress for making it so easy to Accordion a site's design, but if you don't think about HOW your information will be displayed on smartphone you are nuts.

Mobile people need different kinds of presentation and design than even laptopers. Mobile people need flatter, louder and more engaging User Interfaces.They need simple connection (to friends and social nets) and swiipe-y "waterfall" content.

You can't create "waterfall content" because your blog has rsponsive design built in. You get a site that doesn't sit well in its mobile coat. Better to STOP and RESTART with MOBILE FIRST as your content marketing guide and that means:

1. Visuals tease snippets.

2. Snippets tease deeper exploration (outside to social nets or inside to Snippet Plus content).

We don't READ on mobile devices we scan, swipe and send. Look at your GPlus or Facebook timelines. What gets all the engagement?

1. Pictures.
2. Questions
3. Videos

Some content such as contests and games combine those elements with deadlines, prizes and competition (always good for mobile). Are you thinking MOBILE FIRST? Share HOW and we will write a http://www.curagami.com post about how to THINK Mobile First.

Thanks & Happy New Year. Marty


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Coupons Lead the Way in Mobile Shopping

Coupons Lead the Way in Mobile Shopping | Digital Brand Marketing | Scoop.it
Consumers are using their phones to research, check product reviews, look up product information and, in some cases, make a purchase from their phone, based on a new report.

The study for SPS Commerce comprised a market analysis from Forrester’s Consumer Technographics Retail Online Benchmark survey along with data from a survey of 50 managers and executives at retailers with 500 or more employees conducted by Forrester.

During the past three months, consumers used their phones for a wide range of shopping activities, none of which seem to dominate. Here’s what they did, based on a survey of 5,000 online adults who use mobile phones

Via Jeff Domansky
more...
Jeff Domansky's curator insight, December 22, 2014 1:35 PM

Fascinating research into mobile shopping practices and trends. Recommended reading for marketers. 8.5/10

Rescooped by Os Ishmael from Ecom Revolution
Scoop.it!

Ecommerce Revolution Manifesto: Join & Contribute

Ecommerce Revolution Manifesto: Join & Contribute | Digital Brand Marketing | Scoop.it

Revolution Has Begun, Now Join & Contribute
Are you as frustrated, bored and wanting more from ecommerce as we are? "We" is five marketing, merchants and Magento programmers who know TOGETHER we change the way we communicate, share and sell things to one another.

Learn More
http://bit.ly/ecom_revolution_google ;


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Os Ishmael from Ecom Revolution
Scoop.it!

Mobile Beacons Are Changing Shopping | HBR

Mobile Beacons Are Changing Shopping  | HBR | Digital Brand Marketing | Scoop.it

Can You Say Minority Report?
Beacons are taking the world of mobile by storm. They are low-powered radio transmitters that can send signals to smartphones that enter their immediate vicinity, via Bluetooth Low Energy technology. 

 

In the months and years to come, we’ll see beaconing applied in all kinds of valuable ways.For marketers in particular, beacons are important because they allow more precise targeting of customers in a locale.

 

A customer approaching a jewelry counter in a department store, for example, can receive a message from a battery-powered beacon installed there, offering information or a promotion that relates specifically to merchandise displayed there.

 

In a different department of the same store, another beacon transmits a different message. Before beacons, marketers could use geofencing technology, so that a message, advertisement, or coupon could be sent to consumers when they were within a certain range of a geofenced area, such as within a one-block radius of a store.

 

However, that technology typically relies on GPS tracking, which only works well outside the store. With beaconing, marketers can lead and direct customers to specific areas and products within a store or mall....


Via Jeff Domansky, Martin (Marty) Smith
more...
Jeff Domansky's curator insight, September 3, 2014 12:57 AM

How beacons are changing the world of retail.

Martin (Marty) Smith's curator insight, September 3, 2014 1:24 AM

Inevitable the brick and mortar world will become more web-like. The other major take away is a consistent theme now - the closer we get to near real time the better we interact with the evolving mobile / social world.

malek's curator insight, September 4, 2014 7:18 AM

Beacons are awesome for understanding traffic flows in retail locations or conferences, but will users download an app that tracks their every movement? I, for one, won't do it.

Rescooped by Os Ishmael from visualizing social media
Scoop.it!

The Future of Mobility [Infographic]

The Future of Mobility [Infographic] | Digital Brand Marketing | Scoop.it

An astounding 80 percent of the world’s population now has a mobile phone—and 84 percent is unwilling to go a single day without their phone. About 45 percent of Americans say they can’t go more than a few hours without checking their phones. In 2012 there were five billion mobile phones in the world—1.8 billion of these were smart phones.


Facebook now reaches 76 percent of the smartphone market, and it accounts for 23 percent of total time spent using apps each month.

The next five most used applications are Google apps, and they account for 10 percent of app usage time. One of the latest smartphone trends is that things are getting less touchy but more sensitive. Gestures and other non-tap inputs are on the rise. Casting a sidelong glance, for example, can pause a video. Some apps are being developed that will switch from manual to voice to text to gesture, depending on what you are doing...


Via Lauren Moss
more...
Christel Binnie's curator insight, July 10, 2013 10:09 PM

80 percent of the world’s population now has a mobile phone, and other interesting facts.

sophiedesc's curator insight, July 19, 2013 7:21 AM

Mobile Commerce: 

 

> "Mobile Shopping accounted for 11% of e-commerce in the 4th quarter of 2012 (up from 3% 2 years earlier)."

> Roughly 58% of smartphone users have made purchases on their smartphones.

> These Mobile Shoppers typically use smartphones for 50 to 60% of the Shopping."

Katie Muirhead's curator insight, August 20, 2014 12:17 PM

Seeking to manage our attention and avoid distraction is one thing, but first we need to be aware of where our attention is going. As smartphones are increasingly used, this infographic highlights in just what way we use our phones. 1 in 5 people check their phone every ten minutes... something tells me that the smartphone may be one of the biggest sources of modern distraction!

Rescooped by Os Ishmael from visualizing social media
Scoop.it!

Infographic: SEO for the mobile search world

Infographic: SEO for the mobile search world | Digital Brand Marketing | Scoop.it

Apple's Siri, along with mobile apps and mobile searching in general, are changing search habits and posing new challenges and opportunities for search marketers.

Alchemy Viral has created an infographic that covers a variety of things to keep in mind about how to better react to the growing number of mobile searches, including those being routed through Siri. (Alchemy is a UK-based firm, hence the use of “optimisation” rather than the US English spelling:)

 

Take a look at this infographic for more details on responsive web design, search tools, social and content optimization, content, and more factors that are relevant to SEO for the mobile internet...


Via Lauren Moss
more...
No comment yet.
Rescooped by Os Ishmael from Ecom Revolution
Scoop.it!

30 Things You Must Master To Create Great Online Commerce #infographic

30 Things You Must Master To Create Great Online Commerce #infographic | Digital Brand Marketing | Scoop.it

30 Ecom Strategies & Tactics To Master
No wonder most ecommerce teams feel overwhelmed. Off the top of our heads we came up with 30 complex "mini-systems" that must be mastered to create greatness in online commerce.

Gone are the days when a little of this and that could win the day in online retail. Today all 30 of these tactics and strategies dance together requiring sophisticated understanding of individual trends, tools and ideas to win.

Things change too fast to really KNOW anything. Instead teams must surf waves, learn and fail fast and then wax up their boards for another wild ride.

Did we miss any BIG IDEAS your ecommerce team is managing. Soon we will support this infographic with a http://www.Curagami.com post to further explain each strategy and tactic. In the meantime let us know what we missed in comments or email martin(at)Curagami.com.

Thanks and remember DEEP SLOW BREATHES and if you aren't having FUN your visitors will know. They will feel it.


Via Martin (Marty) Smith
more...
William Caleb Rodgers's curator insight, May 3, 10:36 AM

Do you have what it takes to be a master of online commerce?

Get your Free Internet Marketing Strategy Gifts here...

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Will Your Website Survive the Google Mobile Penalty?

Will Your Website Survive the Google Mobile Penalty? | Digital Brand Marketing | Scoop.it
Is your website prepared for April 21, 2015 when Google starts favoring web pages that are mobile-friendly and penalizing web pages that are not?

Via malek
more...
malek's curator insight, April 10, 12:30 PM

To conclude, on April 21, 2015, Google will update their algorithm. It will favor pages that are mobile-friendly and penalize pages that are not.

Rescooped by Os Ishmael from Ecom Revolution
Scoop.it!

April Showers: Google’s Doorway Algorithm Update - Search Engine Watch

April Showers: Google’s Doorway Algorithm Update - Search Engine Watch | Digital Brand Marketing | Scoop.it

April Showers - Beware The Responsive Rabble
Responsive is so much more than most realize. Sure you can get a template to LOOK okay, but without redefining your site's functionality, design and information architecture you are "responsive" in name only. Problem is MOBILE FIRST = PAIN for many.

Pain comes in two forms one usually under marketing's control and one not. Understanding the FLATTENING of websites in a post-mobile era means doing less BETTER. Since much of IA can be done within Magento's categories or a CMS's tune engine marketing usually has the means of production.

Not so much when it comes to functionality shifts. Redesigning a cart to be "mobile first", for one PAINFUL example I'm glad I'm no longer an Ecom Director to have to manage, is out of marketing's hands after wireframes go to the coders.

The REAL challenge is some SEO sensitive champion needs to be watching over your site's RESPONSIVE metamorphosis or PAIN will be a vast understatement. SEO changes inside the code can create spider-traps and other problems.

Programmers take efficient straight lines. Problem is some of those efficient lines can KILL your website. Promise to create more content about how to protect what you have and get some more even after a responsive re-design soon.

 


Via iNeoMarketing, Martin (Marty) Smith
more...
iNeoMarketing's curator insight, April 2, 3:47 PM

Mobile-friendly is a given. However, I suppose we'll need to wait to see what Google rolls out with to determine the impact on doorway pages.

Rescooped by Os Ishmael from Ecom Revolution
Scoop.it!

Long Tail Ecommerce: Pin to Win via @Curagami

Long Tail Ecommerce: Pin to Win via @Curagami | Digital Brand Marketing | Scoop.it
Never been more important to know your website's long tail than in ou social / mobile / connected time as Amazon proves and WaNeLo illustrates.

Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Are We Too Excited By Excitement? via @Curagami

Are We Too Excited By Excitement?  via @Curagami | Digital Brand Marketing | Scoop.it

Maybe our web marketing needs to slow down, build online community and curate more? Thomas Hellum's slow TV provides valuable lessons in what's next online.

Here are a few of Slow TV's valuable lessons in the creation of sustainable online community:

Social media + mobile = powerful community building tools combination.Happening NOW creates an “event-like” atmosphere especially if you don’t edit the timeline.Pre-sell community with an ASK, “What do you want to see”.Use the web for support before, during and after event.
Via Martin (Marty) Smith, malek
more...
malek's curator insight, December 24, 2014 8:06 PM

More stats confirm the trend

  • Mobile sharing is double PC sharing
  • Almost 75% share on mobile
  • 1B Facebook users on mobile
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Web Design Trends 2015 [Infographic]

Web Design Trends 2015 [Infographic] | Digital Brand Marketing | Scoop.it
Explore the top web designing trends for 2015. The infographic discusses the top 6 predictions that are set to rule the web designing world in 2015.

Via Martin (Marty) Smith, malek
more...
Martin (Marty) Smith's curator insight, December 8, 2014 9:37 AM

Liked and agreed with all 6 of these 2015 Web Design Trends when I read the post without the infogfpahic. Infographic helps and I bet wil get more shares :). M

malek's curator insight, December 8, 2014 11:24 AM

I like“Card” design, no, it\s not new, but I find it a good tool for designers working on responsive websites. Cards are a great way to keep things modular

Rescooped by Os Ishmael from Marketing Revolution
Scoop.it!

Why Mobile-only Shoppers are Changing Car Sales & Everything!

Why Mobile-only Shoppers are Changing Car Sales & Everything! | Digital Brand Marketing | Scoop.it

25% of consumers used ONLY a smartphone for automotive research & shopping before visiting a dealership. Find out why Mobile-only Shoppers are Changing Car Sales


Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, September 3, 2014 8:51 AM

Great share by +Tim McLain that should be read by ALL #marketing pros for its #socialmobile implications. Mobile is SO MUCH MORE than making information look good on a #smartphone .

As we were building http://www.curagami.com I got that strange feeling you get when you take a wrong turn. About halfway in you realize something isn't quite right. If we could do our first attempts at creating a #gamified #contentmarketing engine for #ecommerce over (and we can and will) I would have gone #mobilefirstdesign .

There are many ways Mobile First changes your process and product including:

* More likely to limit functionality (cuts down on superfluous bells and whistles).
* Flatten the design.
* Limit the color palette.
* Change the #informationarchitecture (from long form to combined snippets).
* More social.
* More gamified (phones are game consoles).

What is true for car dealers is true for all #webmarketing - Mobile is HERE and we best get used to it and embrace this revolution as it picks up speed and fury.

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Mobile Is The New Black: Make Your Social Media Mobile Friendly

Mobile Is The New Black: Make Your Social Media Mobile Friendly | Digital Brand Marketing | Scoop.it
Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone.

Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith, malek
more...
Martin (Marty) Smith's curator insight, November 25, 2013 9:46 AM

Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including:


* Resize your Facebook posts No bigger than 620 x 320

* Choose Facebook Ads wisely

* Make it visual

* Turn up the content

* Get smart about couponing

* Take advantage of Twitter

* Upload to Instagram

* Utilize Email Marketing

My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year.


Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.


Joachim Scholz, PhD's curator insight, December 2, 2013 9:24 AM

The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.

 

To oversimplify: Consumers watch big screens, but they touch small ones!

 

So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends.

Rescooped by Os Ishmael from visualizing social media
Scoop.it!

The eCommerce Guide to Social, Local & Mobile [Infographic]

The eCommerce Guide to Social, Local & Mobile [Infographic] | Digital Brand Marketing | Scoop.it

SoLoMo, short for “social-local-mobile,” is essentially the addition of local information to search engine results in order to capitalize on the increasing use of mobile devices.

 

SoLoMo has also evolved to include mobile-specific offers pushed out to consumers based on their current location. If you are among the growing population that now has smart phones, you have no doubt seen and even taken advantage of these kinds of offers.

In this infographic from Monetate, learn how SoLoMo is having an overall impact on traditional eCommerce, and how consumers are using their smartphones to access social and local sites which ultimately influence purchases. It also also touches on the showrooming effect, providing retailers a guide to making the most out of SoLoMo opportunities.


Via Lauren Moss
more...
No comment yet.