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40 Essential Facts About Mobile Every Business Person Should Know | Mobile X Festival

40 Essential Facts About Mobile Every Business Person Should Know | Mobile X Festival | Digital Brand Marketing | Scoop.it

Is mobile a big deal? You bet it is. And to prove our point, we’ve collected 40 of the most important facts about mobile that every business person should know.Ready to check ’em out? Here goes:


Today’s mobile phone is more powerful than the PCs that sent two astronauts to the moon in 1969. Source:  http://quarterly.insigniam.com/innovation/by-the-numbers


The first commercial cellular network was launched by NTT in Japan in 1979. Source: http://communities-dominate.blogs.com/brands/2009/11/celebrating-30-years-of-mobile-phones-thank-you-ntt-of-japan.html


The first multi national cellular network was the Nordic Mobile Telephony in 1981. It even supported roaming. Source:  http://www.ericsson.com/ericsson/corpinfo/publications/review/2006_03/files/3_fifty_years.pdf ...


Via Jeff Domansky
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Jeff Domansky's curator insight, April 13, 4:34 AM

Must-read stats for every marketer or mobile maven. Recommended reading. 9/10

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How Internet Behavior is Changing Around the World | HubSpot

How Internet Behavior is Changing Around the World | HubSpot | Digital Brand Marketing | Scoop.it

Which devices are folks using to search the internet around the world? What do social sharing behaviors look like by device? What are some notable global social media trends?


 


To help us understand how internet behavior has been shifting on a global scale in the past year, the folks at AddThis looked at more than one trillion global pageviews from more than two billion internet users around the world. They used that data to create the infographic below. Check it out....


Via Jeff Domansky
Os Ishmael's insight:

Clearly, the future is mobile and in developing countries that future is now.

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ana spireanu's curator insight, March 2, 4:46 PM

Clearly, the future is mobile and in developing countries that future is now.

Angela Watkins's curator insight, March 2, 8:05 PM

Clearly, the future is mobile and in developing countries that future is now.

Antonio Ormachea's curator insight, March 3, 2:29 PM

Clearly, the future is mobile and in developing countries that future is now.

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VR Inside The Dali Store & Coming To E-commerce Near You via Curagami

VR Inside The Dali Store & Coming To E-commerce Near You via Curagami | Digital Brand Marketing | Scoop.it

VR Inside The Dali Store
Watching Goodby Silverstein & Partners’ brilliant retelling of the Salvador Dali experience via virtual reality (VR) should have every e-commerce team reading this email sitting up, paying more attention and wondering what is it for them to start thinking about vr, experiences and the future of a new kind of online commerce. 


Via Martin (Marty) Smith
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Rescooped by Os Ishmael from Just Story It! Biz Storytelling
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Competing on Customer Journeys

Competing on Customer Journeys | Digital Brand Marketing | Scoop.it
You have to create new value at every step.

Via Eric_Determined / Eric Silverstein, Dr. Madelyn Blair
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Eric_Determined / Eric Silverstein's curator insight, October 19, 2015 4:35 AM

Companies can no longer react to customers expectations, they need to be proactive.


"Companies building the most effective journeys master four interconnected capabilities:


1) Automation

2) Proactive personalization

3) Contextual interaction

4) Journey innovation


David Edelman shares his experience with Sungevity, along with other developments from other major brands.


Share other brand stories you have experienced where they continuously improve and delight across your journey with them?

Dr. Madelyn Blair's curator insight, October 19, 2015 8:58 AM

This article is written for companies who want to juice up their appeal to customers by walking them through a journey. As I read it, I got a strong sense that they were actually writing a story where the customer was the hero. Check it out. This review was written my Dr. Madelyn Blair. See her at www.madelynblair.com. Follow her @madelynblair.

Minna Kilpeläinen's curator insight, October 20, 2015 4:16 PM

Have you already fallen into The Loyalty Loop?

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Target Tests Beacons For Mobile Coupons

Target Tests Beacons For Mobile Coupons | Digital Brand Marketing | Scoop.it

This week Target became the latest retailer to integrate beacon technology into the shopping experience, announcing that it will test using low-energy Bluetooth beacons to deliver coupons and special offers to the mobile devices of shoppers when they’re near the product in question.

 

Target is currently testing the beacon technology at 50 stores in major markets across the country, including New York City, Chicago, Denver, San Francisco and Seattle. The retail giant plans to limit the number of mobile push notifications sent to each device to two per visit, in order to avoid driving shoppers insane....


Via Jeff Domansky
Os Ishmael's insight:

Attention shoppers...

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Soraia Ferreira's curator insight, August 9, 2015 5:11 AM

Attention shoppers...

Antonio Ormachea's curator insight, August 10, 2015 11:37 AM

Attention shoppers...

supposefind's comment, August 12, 2015 11:38 PM
Its really good :)
Rescooped by Os Ishmael from Content Creation, Curation, Management
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How to Build a Newsletter People Will Actually Read

How to Build a Newsletter People Will Actually Read | Digital Brand Marketing | Scoop.it
Think about the last newsletter you received in your inbox. Was a newsletter you looked forward to, or was it just junk mail?

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, July 6, 2015 7:23 AM

Practical tips to improve your email newsletter, like using mobile friendly templates -45% of emails are opened on mobile.  No smaller than  16px typeface!

Small Business Online Solutions - Patant Consultants's curator insight, July 12, 2015 9:34 PM

Who wouldn't want this resource?! Thanks for sharing

Claude Maran - Webmarketer's curator insight, August 4, 2015 9:45 AM

Conseils pratiques pour améliorer votre bulletin électronique, comme l'utilisation de modèles respectueux de mobiles -45% des e-mails sont ouverts sur mobile. Pas plus petit que 16px caractères!

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The State of Mobile Marketing 2015

The State of Mobile Marketing 2015 | Digital Brand Marketing | Scoop.it

Recently, you may have adjusted your marketing strategy to accommodate the rapidly growing number of mobile users currently interacting online, but just how important are they?

 

This infographic from SmartInsights, takes a closer look at things like conversion rates, multi-channel marketing, search and advertising in order to determine the significance and influence of today's mobile users....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 26, 2015 9:31 AM

Conversion is one of the biggest challenges for mobile marketing. Here are some valuable tips on how to get results.

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Why Strong Customer Relationships Trump Powerful Brands

Why Strong Customer Relationships Trump Powerful Brands | Digital Brand Marketing | Scoop.it
Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant. Others have prophesied an increasing importance of brand as a simple way to evaluate choices in an era of information overkill.

Via Eric_Determined / Eric Silverstein, Fred Zimny, malek
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Arielle Monnerot-Dumaine's comment, April 30, 2015 4:34 AM
Little thinks count a lot : A simple "Thank you", an effort from the staff to remember something something about me
Eric_Determined / Eric Silverstein's comment, April 30, 2015 5:33 PM
Thanks Arielle, Ravi, Fabrizio and others for sharing your insight. A simple Thank You is a great way to start building a customer relationship :)
Jon Dodson's curator insight, May 4, 2015 11:43 PM

When clients spend their Internet marketing budget with me they get an average 3X Return on Investment (ROI). Give me a $1 I'll give you $3 back!  Call or message me if you feel like you're throwing your Internet marketing spend into a "black hole" with no return. We are VerticalStudio.com and based on your web site goals, we'll give you measured value! Call me at 877-778-6789!

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Mobile ad spending to hit $100B in 2016 and become biggest digital ad market | VentureBeat

Mobile ad spending to hit $100B in 2016 and become biggest digital ad market | VentureBeat | Digital Brand Marketing | Scoop.it
More than $101.37 billion will be spent on ads served in 2016 to mobile phones and tablets worldwide. That’s a 400 percent increase from 2013. From 2016 to 2019, mobile ads will nearly double again, rising to $195.55 billion. That figure will account for 70.1 percent of all digital advertising as well as more than one-quarter of total media ad spending worldwide.

It’s all about the number of consumers adopting mobile devices. As that number soars, marketers are chasing consumers into mobile markets. Next year, eMarketer estimates, there will be more than 2 billion smartphone users worldwide, more than one-quarter of whom will be in China.

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Jeff Domansky's curator insight, April 3, 2015 11:29 PM

Mobile now leads digital marketing spending.

Mark Chapman's curator insight, April 4, 2015 3:58 PM

Is your website mobile enables? If not you will be wasting your ad spend

Dean Ryan G. Martin's curator insight, April 5, 2015 2:26 AM

Did you know "from 2016 to 2019, mobile ads will nearly double again, rising to $195.55 billion?"

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Conversion Rate Secrets via @FedEx & Internet Retailer Report

Conversion Rate Secrets via @FedEx & Internet Retailer Report | Digital Brand Marketing | Scoop.it

This original research by Internet Retailer offers insights into whats driving growth in sales conversion among Americas leading web merchants.

Marty Note
Listening to David Payton discuss the cool conversion report FedEx created with Internet Retailer:

1. Free Shipping = top way to convert visitors to buyers.
Some will even opt for a slower time for free shipping. Some want ship to store. Free shipping is "essential" said VP Marketing David Payton at SMB Conference today.

2. Responsive = device agnostic.
The ability to see the site and have the site function across platforms is key. Company in David's slide deck saw a 40% increase in conversion from responsive design.

3. Email Marketing Still Matters
David's and FedEx's study shows email is still very important. Persoans and personalizing emails is key. No more batch and blast.

4. Ratings and Reviews
Ratings and reviews boost online sales 62%. David referenced a Bazaar Voice review. Add one product review = 10% product review. From 0 to 30 increase 30%, 0 reviews to 100 = 37% sales increase.

5. Loyalty
Easier to sell those who are already in the boat. Make sure you value and reward those who are loyal to you.


Via Martin (Marty) Smith
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Why Responsive Design Is A 2015 MUST! & What Thinking Mobile First MEANS via Ez & Scenttrail

Why Responsive Design Is A 2015 MUST! & What Thinking Mobile First MEANS via Ez & Scenttrail | Digital Brand Marketing | Scoop.it

Scenttrail Note Responsive Design
I wanted a post to explain Responsive Design's SEO implications in easy clear language and this ex.no post does that beautifully. I wanted an easy explanation of WHY RESPONSIVE so I could blow your mind a little.

Responsive impacts SEO because Google wants to be relevant to mobile search. The Ez.no post explains that dimension well, but there's another dimension rarely considered - Responsive Design's impact on data architecture.

Data architecture seems a lost science. Having spent most of the December tunneling into a friend's website (http://www.Moon-Audio.com) I can tell you there is NOTHING more important than how you classify information on your site.

The tug-of-war between search spiders and people has a new dimension now - mobile people. Mobile people need FLAT design, fewer options and smaller more visual presentation. Bless WordPress for making it so easy to Accordion a site's design, but if you don't think about HOW your information will be displayed on smartphone you are nuts.

Mobile people need different kinds of presentation and design than even laptopers. Mobile people need flatter, louder and more engaging User Interfaces.They need simple connection (to friends and social nets) and swiipe-y "waterfall" content.

You can't create "waterfall content" because your blog has rsponsive design built in. You get a site that doesn't sit well in its mobile coat. Better to STOP and RESTART with MOBILE FIRST as your content marketing guide and that means:

1. Visuals tease snippets.

2. Snippets tease deeper exploration (outside to social nets or inside to Snippet Plus content).

We don't READ on mobile devices we scan, swipe and send. Look at your GPlus or Facebook timelines. What gets all the engagement?

1. Pictures.
2. Questions
3. Videos

Some content such as contests and games combine those elements with deadlines, prizes and competition (always good for mobile). Are you thinking MOBILE FIRST? Share HOW and we will write a http://www.curagami.com post about how to THINK Mobile First.

Thanks & Happy New Year. Marty


Via Martin (Marty) Smith
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Coupons Lead the Way in Mobile Shopping

Coupons Lead the Way in Mobile Shopping | Digital Brand Marketing | Scoop.it
Consumers are using their phones to research, check product reviews, look up product information and, in some cases, make a purchase from their phone, based on a new report.

The study for SPS Commerce comprised a market analysis from Forrester’s Consumer Technographics Retail Online Benchmark survey along with data from a survey of 50 managers and executives at retailers with 500 or more employees conducted by Forrester.

During the past three months, consumers used their phones for a wide range of shopping activities, none of which seem to dominate. Here’s what they did, based on a survey of 5,000 online adults who use mobile phones

Via Jeff Domansky
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Jeff Domansky's curator insight, December 22, 2014 1:35 PM

Fascinating research into mobile shopping practices and trends. Recommended reading for marketers. 8.5/10

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Ecommerce Revolution Manifesto: Join & Contribute

Ecommerce Revolution Manifesto: Join & Contribute | Digital Brand Marketing | Scoop.it

Revolution Has Begun, Now Join & Contribute
Are you as frustrated, bored and wanting more from ecommerce as we are? "We" is five marketing, merchants and Magento programmers who know TOGETHER we change the way we communicate, share and sell things to one another.

Learn More
http://bit.ly/ecom_revolution_google ;


Via Martin (Marty) Smith
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Top 5 Things Every Mobile Gamer Must Have

Top 5 Things Every Mobile Gamer Must Have | Digital Brand Marketing | Scoop.it

Looking for some super awesome gaming experience on your mobile phone? Check out our top must-haves.


Via Andreas Christodoulou, THE *OFFICIAL ANDREASCY*, malek
Os Ishmael's insight:

Gamification goes hand in hand with mobile

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Wilfried Andral's curator insight, March 31, 7:29 PM
It's everywhere! With mobile devices becoming much like an extent of our palm, it is no wonder that ‪mobile gaming‬ has prevailed. There are some basic requirements for making this a rewarding experience for ‪‎gamers‬. Keep reading.
Carlos Vázquez's curator insight, April 1, 9:58 AM
It's everywhere! With mobile devices becoming much like an extent of our palm, it is no wonder that ‪mobile gaming‬ has prevailed. There are some basic requirements for making this a rewarding experience for ‪‎gamers‬. Keep reading.
Antonio Ormachea's curator insight, April 1, 1:16 PM
It's everywhere! With mobile devices becoming much like an extent of our palm, it is no wonder that ‪mobile gaming‬ has prevailed. There are some basic requirements for making this a rewarding experience for ‪‎gamers‬. Keep reading.
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The Art of Emoji Marketing: 7 Clever Examples From Top Brands

The Art of Emoji Marketing: 7 Clever Examples From Top Brands | Digital Brand Marketing | Scoop.it
Check out these awesome examples of emoji marketing from brands like Bud Light and Dominio's.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 23, 10:03 AM

Good another marketing to master along with email marketing, conversion marketing, mobile marketing, cause marketing, video marketing and about 50 others.  Now Emoji Marketing. Crazy. 

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The biggest mobile marketing wins and losses of 2015 - Luxury Daily - Mobile

The biggest mobile marketing wins and losses of 2015 - Luxury Daily - Mobile | Digital Brand Marketing | Scoop.it

Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.


Via malek
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malek's curator insight, December 23, 2015 7:05 PM

Uber’s ability to combine its on-demand ride-sharing infrastructure with food delivery – which is available in a number of cities – could be the bigger win for mobile.