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OMG Marketers: Enough Already with Millennials

OMG Marketers: Enough Already with Millennials | Digital Brand Marketing | Scoop.it
Could everyone please shut up about millennials? They're not exotic creatures from the lost continent of Atlantis, for the love of money mobile wallets. They're just young adults. In spite of ongoing

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, July 24, 2:10 AM


It is rare that I find an article on millennials that I fully agree with. It's not that generation's fault that there are so many studies whose goal is to make the age group the most important in history. It's ours if we continue believing and feeding the hype. 



Serrurier paris 's comment, July 24, 3:56 AM
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Ready or Not, Millennials Are Changing How We Do Business Forever - Huffington Post

Ready or Not, Millennials Are Changing How We Do Business Forever - Huffington Post | Digital Brand Marketing | Scoop.it
In the next 20 years, Millennials will receive over $20 trillion in inheritance, with over $7 trillion being passed along by 2020, according to Bloomberg Business.

Via jean lievens, steve batchelder, massimo facchinetti, malek
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Marco Favero's curator insight, June 29, 4:59 AM

aggiungi la tua intuizione ...

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Influencer Marketing - A Hot Marketing Trend - w/ Ron Sela

Influencer Marketing - A Hot Marketing Trend - w/ Ron Sela | Digital Brand Marketing | Scoop.it

nfluencer Marketing is becoming a force to be reckoned with in the online marketing world. Marketing is changing at a rapid pace, and often without the public even realizing. How many of us make our decisions based on online information rather than from traditional advertising? A significant amount I would suggest. And this trend is …


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Rescooped by Os Ishmael from Public Relations & Social Media Insight
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Why Millennials Love Video and Why You Should Too #smlondon

Why Millennials Love Video and Why You Should Too #smlondon | Digital Brand Marketing | Scoop.it

If your brand is targeting 20 to 30 year olds, using video as a communication tool is key. You might find that your business, like many others, are failing to fully engage the millennial demographic.

 

Did you know that millennials (or Generation Y, as they’re also called)  will spend more than $200 billion annually starting from 2017? Did you know that millennials are primarily visual buyers? Or that there are approximately 80 million millennials in the US? Needless to say, there’s a lot of money and loyalty to earn if you get your communication strategy right.

 

Luckily, Animoto created an infographic with the key statistics you need to know in order to understand why, and how, the Gen Y are interacting with online videos. Below are the key take-aways....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 6, 11:01 AM

Is your communication falling on deaf ears? Make millennials love you by learning how to leverage video marketing on mobile, social media, online and email.

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10 Ways Millennials Are Changing the Face of Business - Total Youth Research

10 Ways Millennials Are Changing the Face of Business - Total Youth Research | Digital Brand Marketing | Scoop.it

BCG estimates the Millennial consumer market to beworth $1.4 trillion in the US alone. Globally, the market is worth around $10 trillion.

 

Now Millennials are becoming the world’s biggest consumer demographic, let’s look at the 10 ways in which they are changing the face of business for good. I’ve aggregated 10 opinion-leading articles to show how the media is increasingly focusing on Millennials.

 

To go deeper into the Millennial consumer’s mindset, as well as understand the needs of the next generation of customers (Generation), be sure to check out the Total Youth Handbook....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 12, 11:03 AM

Have you got your millennial marketing mojo working yet? Here's why you need to get it going.

Marco Favero's curator insight, May 12, 3:26 PM

aggiungi la tua intuizione ...

Mr Tozzo's curator insight, May 13, 6:01 AM

10 Ways Millennials Are Changing the Face of Business - Total Youth Research