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Rescooped by Os Ishmael from Content Creation, Curation, Management
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4 Keys to Effectively Measuring Your Content Marketing Efforts | Adobe

4 Keys to Effectively Measuring Your Content Marketing Efforts | Adobe | Digital Brand Marketing | Scoop.it
The nature of attracting customers has changed. The quality of your digital content now drives nearly every aspect of successful customer engagement.

Via Frank Delmelle, massimo facchinetti
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Rescooped by Os Ishmael from Marketing, Sales and Lead Generation
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Infographic: The five components of digital marketing operations

Infographic: The five components of digital marketing operations | Digital Brand Marketing | Scoop.it
Successful digital marketing has five components. Companies that master them all can beat out their competitors.

Via Pantelis Chiotellis, Fred Zimny, massimo facchinetti
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Content Marketing Measurement: 29 Essential Metrics [Infographic]

Content Marketing Measurement: 29 Essential Metrics [Infographic] | Digital Brand Marketing | Scoop.it
How do you measure the effectiveness of your content marketing efforts? Start with these 29 metrics.

Via Peg Corwin, massimo facchinetti
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Arnaud d'Haen's curator insight, June 2, 2015 7:20 AM

Measuring content yes we can!

Susan Anderson's curator insight, June 6, 2015 3:36 PM

Wondering whether your content marketing efforts are really paying off?

Elena Savina's curator insight, June 13, 2015 4:05 PM

метрики! 

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Is Your Content Marketing a Failure? These Five Metrics Can Tell You

Is Your Content Marketing a Failure? These Five Metrics Can Tell You | Digital Brand Marketing | Scoop.it

Metrics & ROI - What metrics can marketers track to make sure their content strategy is headed in the right direction?

 

If you do content marketing, you probably want it to help increase sales in the long run. However, the tricky part is that usually there is a time-and-space gap between a piece of content you publish and a closed sale.

So, what metrics can marketers track to make sure their content strategy is headed in the right direction?

 


Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, January 6, 2014 5:19 PM

A useful summary of the five types of metrics #brands can use to assess the success of #contentmarketing activities.

Claudia Beggiato's curator insight, January 13, 2014 4:07 AM

Metrics are very important to change the perception of your marketing and communications job

Rescooped by Os Ishmael from Business in a Social Media World
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The Most Underappreciated Metrics In Social Media Marketing

The Most Underappreciated Metrics In Social Media Marketing | Digital Brand Marketing | Scoop.it
If you can get many people to view, consume and enjoy your content, great! But the objective is to convert fans into customers. The only way to know if you're

Via Cendrine Marrouat - cendrinemarrouat.com
Os Ishmael's insight:

"Everyone knows how to measure obvious “win” metrics like conversion rate. But like a wide receiver catching a touchdown in the end zone during a football game, a conversion is the final result of many other things happening correctly and in the correct order." - Nick Rojas

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malek's curator insight, March 20, 6:41 PM

"Everyone knows how to measure obvious “win” metrics like conversion rate. But like a wide receiver catching a touchdown in the end zone during a football game, a conversion is the final result of many other things happening correctly and in the correct order." - Nick Rojas

THE *OFFICIAL ANDREASCY*'s curator insight, March 20, 11:05 PM

"Everyone knows how to measure obvious “win” metrics like conversion rate. But like a wide receiver catching a touchdown in the end zone during a football game, a conversion is the final result of many other things happening correctly and in the correct order." - Nick Rojas

Heidi Joseph's curator insight, March 21, 3:22 AM

"Everyone knows how to measure obvious “win” metrics like conversion rate. But like a wide receiver catching a touchdown in the end zone during a football game, a conversion is the final result of many other things happening correctly and in the correct order." - Nick Rojas

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A Better Way to Measure Users' Content Engagement

A Better Way to Measure Users' Content Engagement | Digital Brand Marketing | Scoop.it
This article discusses an idea for more effectively defining and measuring visitor engagement with text-based content like blogs, articles, or essays, on a website whose central value proposition is based on that content.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, July 4, 2015 7:30 AM

Let's improve on Time on Page or Pages per Session as a measure of content quality.


Quote: "I would propose a better way: we could measure how long the "container" for our main piece of content is visible to the visitor and has been on screen. We can measure this by page or by session, just as we do with time on page and time on site, but the main difference is that we are only measuring what is relevant to provide us feedback as to how engaging content is or how long our audience takes to read it."

Glenn Wallace's curator insight, July 13, 2015 8:12 AM

Stay up

Vladimir Kukharenko's curator insight, August 4, 2015 3:22 AM

Let's improve on Time on Page or Pages per Session as a measure of content quality.

 

Quote: "I would propose a better way: we could measure how long the "container" for our main piece of content is visible to the visitor and has been on screen. We can measure this by page or by session, just as we do with time on page and time on site, but the main difference is that we are only measuring what is relevant to provide us feedback as to how engaging content is or how long our audience takes to read it."

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3 Simple Metrics Help Find Your Site's 80-20 Rule via @Curagami

3 Simple Metrics Help Find Your Site's 80-20 Rule via @Curagami | Digital Brand Marketing | Scoop.it

This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.

Use these three simple metrics to find your long tail:

Rank
% of Total
Running Total


Via Martin (Marty) Smith, malek
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malek's curator insight, January 21, 2015 9:41 AM

A simplified review of the 80-20 rule in sales.  The Running Total is an interesting parameter to be considered.  Need more on "Profitability" fractal from @Martin (Marty) Smith

Martin (Marty) Smith's comment, January 21, 2015 5:51 PM
@malek good idea to write more about how to use the 80-20 "fractal" to gain greater return. Will tackle that next on Curagami. Thanks, Marty
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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | Digital Brand Marketing | Scoop.it

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.

 

Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

Define your goals Define your metrics Decide on tactics Execute a successful strategy

 

So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.


Via Lauren Moss
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kendall irvine's comment, September 25, 2013 8:20 PM
I really enjoyed this article due to the simplicity of the inforgraphic showcasing the information in a colourful and engaging way. As there are several types of social media such as facebook, twitter and tumblr (blogs) having media stratergy for each one is important. All of them have different communiction features and different target audiences. Kamal has chosen well and agreeing with emma that this really links well with the week 7 lecture topic.
Christine IMC's curator insight, September 26, 2013 10:15 PM

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.