Digital Brand Marketing
7.5K views | +2 today
Follow
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Os Ishmael from Marketing Revolution
Scoop.it!

7 Quick Tips on Setting Up Your Startup On Social Media via @shane_barker

7 Quick Tips on Setting Up Your Startup On Social Media via @shane_barker | Digital Brand Marketing | Scoop.it

SMM For Startups
Great tips here for #startups including:

1. Create Your Social Media Strategy

2. Choose the Right Social Networks

3. Ask Your Audience What They Want
4. Provide Customer Service on Social Media
5. Build An Online Community
6. Constantly Evaluate Your SMM Strategy

7. Don't Be Afraid To Experiment


I left a comment on Shane's post about the need to curate content and blog. Social media without meaningful shares is spam. Startups are so self referential. They are so widget focused it can be hard to have them THINK about the world their widget fits into. Content curation helps open any company up to great relevant content from other sources. Curating that content creates a supportive social network and places a startups business in context.  

 

 


Via Martin (Marty) Smith
more...
malek's curator insight, October 11, 2015 6:58 PM

I would say #6.Track and evaluate your social media performance, is probably the one we hardly do.

Rescooped by Os Ishmael from Ecom Revolution
Scoop.it!

Ecommerce Future: A Symphony of Feeds via @Curagami

Ecommerce Future: A Symphony of Feeds via @Curagami | Digital Brand Marketing | Scoop.it
Ecommerc's future is going to be a symphony of feeds. Use SellWare.com to help manage the sell anytime, anywhere future that is coming fast.

Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Os Ishmael from Ecom Revolution
Scoop.it!

Marketing Channels Infographic via @Conductor

Marketing Channels Infographic via @Conductor | Digital Brand Marketing | Scoop.it

There's some great data out there on marketing channel ROI. This infographic pulls together industry studies and surveys on how marketing channels compare.

Marty Note
Somewhat disingenuous to separate channels like this. Everything is everything now and that means results in one channel are influencd in many ways by other channels. That is an important caveat for the "all or nothing" crowd who may read these results thinking they can reduce or eliminate commitment to social or PPC.

Yeah we wouldn't do that.  Your site is MODELED and substantial changes to any part of your current model could take down all the dominoes. That doesn't mean this knowledge isn't important though your results may be different. Knowing what channel is contributing profit and what channel is contributing traffic allows you to invest in the blend. Remember it is the blend that wins so don't go cutting off your nose to spite your website.


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Os Ishmael from Ecom Revolution
Scoop.it!

10 Conversion Optimization Tips For E-Commerce Product Pages - Infographic

10 Conversion Optimization Tips For E-Commerce Product Pages - Infographic | Digital Brand Marketing | Scoop.it

Marty Note
Solid tips here with a few caveats:

 

* #3 printing is a nice to have now not a must have. Printing just isn't as important, but, for some, a printed piece is easier to share.

* Reviews are now more important in their absence. Having hundreds of reviews is great as it shows the size and value of the tribe formed around a given product. A Customer's voice is always a tad different sounding too, so be sure to curate content FROM reviews.

* High res images is a good idea, but don't slow the delivery of your page down. Use a Content Delivery Network (CDN) to help server your images and videos fast no matter who is looking at your content or from where.

* Product comparisons are great especially if they are social.

* Shipping = we would amend shipping to make sure your FREE Shipping triggers are easy to find / be aware of and set to maximize conversions.


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Visual Content Is Shaping the Future of Social Media [Infographic]

Visual Content Is Shaping the Future of Social Media [Infographic] | Digital Brand Marketing | Scoop.it
Visual content is exploding on social media, with sites like Pinterest and Vine leading the charge.

Even Twitter, which started as a place to post short and simple messages, now has images for a more visual experience. Indeed, the future of digital media is upon us — and it’s rich with visual content.

According to an infographic from Oracle, there are five tweets per second that include a Vine link. The acquisitions of Tumblr and Vizify point to an increased interest in interactive media and infographics, with Yahoo investing in visual media.


Via Lauren Moss, massimo facchinetti, malek
more...
corneja's curator insight, October 5, 2014 10:16 AM

Fotos, videos, viñetas, infografías... están ganando terreno al contenido escrito en redes sociales. Ese aumento del contenido visual ¿es un fenómeno exclusivo de las redes sociales?

Jolynn Oblak's curator insight, November 10, 2014 10:26 AM

This is the wave of the future. Using visual media to build brands and engagement and sites like Instagram and Pinterest will be at the forefront,

NURIA POVEDA QUESADA's curator insight, October 11, 2015 11:26 AM

añada su visión ...

Rescooped by Os Ishmael from Marketing Revolution
Scoop.it!

The Illusion of PPC and E-Mail Success - via @Curagami w/ Phil Buckley Video

The Illusion of PPC and E-Mail Success - via @Curagami w/ Phil Buckley Video | Digital Brand Marketing | Scoop.it
If you're still betting the farm on Email and PPC delivering you customers and revenue, you're falling behind.

 


Via Martin (Marty) Smith
more...
Rescooped by Os Ishmael from Influence Marketing Strategy
Scoop.it!

Influencer Marketing - A Hot Marketing Trend - w/ Ron Sela

Influencer Marketing - A Hot Marketing Trend - w/ Ron Sela | Digital Brand Marketing | Scoop.it

nfluencer Marketing is becoming a force to be reckoned with in the online marketing world. Marketing is changing at a rapid pace, and often without the public even realizing. How many of us make our decisions based on online information rather than from traditional advertising? A significant amount I would suggest. And this trend is …


Via Ron Sela
more...
No comment yet.
Rescooped by Os Ishmael from Just Story It! Biz Storytelling
Scoop.it!

What To Do Before the Storytelling

What To Do Before the Storytelling | Digital Brand Marketing | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations

Via Joanna Rustin, Lianne Picot
more...
Joanna Rustin's curator insight, May 21, 2015 12:27 PM

For better #media interviews, I recommend reading Lou Hoffman's post on how journalists approach them. Excellent tips here, including silence (as both interviewer and interviewee) from Sam Whitmore. In fact, these insights are relevant for all kinds of conversations, not just #PR. #storytelling

Lianne Picot's curator insight, September 23, 2015 9:45 PM

Yep. It's all about the listening when it comes to telling good stories. Whether it's for PR or leadership, being able to listen to others before you tell their story or choose an appropriate one of your own is absolutely crucial. Otherwise, as is pointed out in the article, you'll miss the mark and come up with cabbage.


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Carolyn Williams's curator insight, September 25, 2015 5:46 AM

Listen Up!

Rescooped by Os Ishmael from Public Relations & Social Media Insight
Scoop.it!

Why Upworthy Is Ditching Aggregation for Original Content—and Why Brands Should Too

Why Upworthy Is Ditching Aggregation for Original Content—and Why Brands Should Too | Digital Brand Marketing | Scoop.it

“We are in a street fight for human attention.”So says Amy O’Leary, editorial director at Upworthy, in a new SlideShare explaining the notorious—and oft-lampooned—media company’s revamped editorial strategy.She’s not exaggerating. Attention is hard to come by these days, and for most in the media industry, trying to attract and retain readers besieged by digital content at every turn is about as rough-and-tumble as it gets....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 17, 2015 1:42 PM

When even Upworthy is investing in original content, what the hell is your excuse?

Rescooped by Os Ishmael from Marketing Revolution
Scoop.it!

2M Views On G+: Why Google+ Helps Online Davids Slay Giants

2M Views On G+: Why Google+ Helps Online Davids Slay Giants | Digital Brand Marketing | Scoop.it

2M Views On GooglePlus
You may think, "2M views so what, many have more than that," and you would be right and wrong. Right because many friends including @Mark Traphagenand @Neil Ferree(to name just two) have many more G+ followers and views than little ole me.

The point of Social Media Marketing is not to win a horse race. The point is to communicate YOUR message in order to create scaled online community. Once your community more than pays for itself your "degrees of freedom" open up.

If you know of another "moderate effort, HUGE return" tool please share and I will use that one too. In the meantime G+ may be the best "do less, get more" online marketing tool ever created. G+ is Davids stone helping to slay giants - how else can a tribe the 4500 generate views of more than 2M?

So get out your sling and load up some G+ rocks today and your digital marketing will be slaying giants soon too :). M


Via Martin (Marty) Smith
more...
Marijo's curator insight, February 24, 2015 3:14 AM

Must read if you are using G+...

Rescooped by Os Ishmael from Marketing Revolution
Scoop.it!

Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter

Content Strategy In An Age Of Semantic Search - @HaikuDeck by Harris Schachter | Digital Brand Marketing | Scoop.it
As semantic technology ramps up, how can marketers take advantage of this new age of content discovery? This deck touches on recent advances in semantic search and five disciplines to focus on for more effective SEO and Content Strategy. Full write-up & presentation notes: http://optimizepri.me/content-strategy-in-the-age-of-semantic-search

 


Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, September 20, 2014 12:46 AM

GREAT Haiku Deck by Harris (@OptimizePrime). So good its no wonder it has over 50,000 views. What makes it great is how well it understands the "we are all media companies" now riff I laid down in Red Bull Branding Lessons on Curatti (http://curatti.com/red-bulls-branding-lesson-media-companies-now/ ).

The "new seo" and "everyone is a media company" work nicely together. Great and INSIGHTFUL deck by a new trusted SEO source for me.

Rescooped by Os Ishmael from Marketing Revolution
Scoop.it!

5 Secrets of Social Media Lead Generation [Infographic] via @MarketingHits

5 Secrets of Social Media Lead Generation [Infographic] via @MarketingHits | Digital Brand Marketing | Scoop.it
Did you know that social media can generate almost 100% more leads than any other channel including; direct mail, telemarketing, trade shows or even PPC?

Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, August 14, 2014 11:39 PM

Yeah I've read that social media is an amazing lead gen tool, but there are some important ways to go about it outlined in this excellent infographic from @Brian Yanish - MarketingHits.com.

Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

Video Marketing Works (Infographic) « iMediaConnection Blog

Video Marketing Works (Infographic) « iMediaConnection Blog | Digital Brand Marketing | Scoop.it

As companies look to enhance their marketing initiatives, they must be sure that video is a component of their strategy. In 2012, online video accounted for 57% of consumers' internet traffic, and that number is expected to reach 69% by 2017. Furthermore, over one billion users watch six billion hours of video per month on YouTube, and US digital video spending is expected to double in only three years from $4.1 billion in 2013 to $8.04 billion in 2016. This infographic takes a look at key trends in online video behavior, and what business should be aware of when using video to enhance their marketing strategies.


Via Russ Merz, Ph.D., massimo facchinetti
more...
Russ Merz, Ph.D.'s curator insight, July 11, 2014 9:13 AM

Looking for some reasons to use #video as part of a #brand's #marketingstrategy? See this infographic.

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

Mobile Is The New Black: Make Your Social Media Mobile Friendly

Mobile Is The New Black: Make Your Social Media Mobile Friendly | Digital Brand Marketing | Scoop.it
Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone.

Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith, malek
more...
Martin (Marty) Smith's curator insight, November 25, 2013 9:46 AM

Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including:


* Resize your Facebook posts No bigger than 620 x 320

* Choose Facebook Ads wisely

* Make it visual

* Turn up the content

* Get smart about couponing

* Take advantage of Twitter

* Upload to Instagram

* Utilize Email Marketing

My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year.


Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.


Joachim Scholz, PhD's curator insight, December 2, 2013 9:24 AM

The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.

 

To oversimplify: Consumers watch big screens, but they touch small ones!

 

So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends.