Digital Brand Mar...
Follow
Find tag "keywords"
4.5K views | +0 today
Digital Brand Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Os Ishmael from Content Creation, Curation, Management
Scoop.it!

How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday

How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday | Digital Brand Marketing | Scoop.it
Making promises about SEO results too often leads to broken dreams and shredded contracts. In today's Whiteboard Friday, Rand shows us how to set expectations that lead to excitement but help prevent costly misunderstandings.

Via Pantelis Chiotellis, massimo facchinetti
more...
No comment yet.
Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

6 Tools for Optimizing Your Copy, Content and Headlines

6 Tools for Optimizing Your Copy, Content and Headlines | Digital Brand Marketing | Scoop.it

Do a Google search for “landing page templates” and you’ll find upwards of 2.5 million results at your fingertips. But effectively optimizing your website involves far more than plugging in a pre-fab template. The fact is, in many cases you can make bigger gains in conversion by optimizing your site’s content, copy and headlines.

 

Fortunately, there are some great tools that can help you get started on this critical aspect of your digital marketing effort....


Via Jeff Domansky, malek
more...
Jeff Domansky's curator insight, January 23, 2014 9:17 AM

Several useful tools, several free, to help you improve your copy.

malek's curator insight, January 23, 2014 9:26 AM

I found this free Emotional Marketing Value Headline Analyzer to be an effective tool.

Rescooped by Os Ishmael from Internet Marketing Strategy 2.0
Scoop.it!

Now You Are in Trouble: Google Blocks All Referrers Data Also in Google WebMaster Tools

Now You Are in Trouble: Google Blocks All Referrers Data Also in Google WebMaster Tools | Digital Brand Marketing | Scoop.it
Last week, Google moved to send all searches through Google SSL Search, setting up the ultimate end of keyword data passed along via referrers non-advertisers.

Via Robin Good
more...
sophiedesc's curator insight, October 1, 2013 12:16 PM
"A Bug Or An Intentional Move?"
jmwakasege's comment, October 2, 2013 12:00 AM
Content marketer should brace themselves, this might be just a warm up from Google.
Sigrid de Kaste's curator insight, October 2, 2013 6:35 PM

Check it out and report...do you experience this?

Rescooped by Os Ishmael from visualizing social media
Scoop.it!

[Infographic] Evolving SEO tactics: longer posts, Google+ and the tilde

[Infographic]  Evolving SEO tactics: longer posts, Google+ and the tilde | Digital Brand Marketing | Scoop.it

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.

 

Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.

 

This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...


Via Lauren Moss
more...
Martin (Marty) Smith's comment, May 2, 2013 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 2013 4:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)

Joe Wise's curator insight, May 21, 2013 5:31 PM

Any of you SEO gurus out there care to confirm any of this?

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

A Comprehensive Guide to Marketing on #GooglePlus

A Comprehensive Guide to Marketing on #GooglePlus | Digital Brand Marketing | Scoop.it

Google plus is one of the most unknown, under-utilized internet marketing tools available on the internet right now. It contains magical powers, like the ability to get your face to appear next to your search result listings in Google Search and the opportunity to network with thousands of like-minded individuals.   Many whisper that Google Plus holds the secret to future Google Search organic rankings.   At the very minimum, Google Plus is a vibrant community full of engaged users that are ready to become a part of your online audience.  It also has so much potential to become intertwined with every aspect of Google’s multiple prominent platforms.

 

To read the full article, click on the title or image.

 

 

 

 

 

Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Via Jaana Nyström, Marc Kneepkens, malek
more...
donhornsby's curator insight, June 10, 2014 8:35 AM

Helpful resource for those using Google Plus!

Alfonso Gomez's curator insight, June 10, 2014 10:19 AM

Amazing way for connecting ideasesg

Bart van Maanen's curator insight, June 11, 2014 5:43 AM

Alles wat je wilt weten om Google+ goed te gebruiken, staat in dit uitgebreide overzicht. 

Rescooped by Os Ishmael from digital marketing strategy
Scoop.it!

CONTENT CREATION: Refresh Your Old Content

CONTENT CREATION: Refresh Your Old Content | Digital Brand Marketing | Scoop.it
Doing a keyword analysis is just the first part to long-tail search engine optimization. The second step is to refresh your old content. Learn more here.

Via Peg Corwin, massimo facchinetti, malek
more...
Peg Corwin's curator insight, November 25, 2013 8:27 AM

3 steps to refresh your web content for TARGET KEYWORD PHRASES.


1. Use Google Analytics hooked to Google Webmaster tools to learn what people are searching for on your site but not finding on page 1 of Google results.


2. Identify content related to that keyword on your website using the site: command.


3. Edit your copy and metatags to improve its ranking.

Click for the details and screenshots.


If you like this scoop, please consider a thumbs up or share.



Brian Bernstein's curator insight, November 26, 2013 6:18 PM

Consider optimizing your keywords, I am sure they are sitting stagnant not performing for your brand

Peg Corwin's curator insight, December 28, 2013 5:10 PM

Learn how to use GOOGLE ANALYTICS to find prior CONTENT that can be modified to boost traffic for keyword phrases that your visitors are searching for.  


==> Simple step by step process, and a great tip.


If you like this scoop, please consider a thumbs up or share.

Rescooped by Os Ishmael from Internet Marketing Strategy 2.0
Scoop.it!

Google Hides 75% of Search Terms and Encrypts Searches Also for Non-Signed In Users

Google Hides 75% of Search Terms and Encrypts Searches Also for Non-Signed In Users | Digital Brand Marketing | Scoop.it
In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads.

Via Robin Good
more...
Robin Good's curator insight, September 24, 2013 10:33 AM



Danny Sullivan reports on SearchEngineLand about the recent quiet change by Google aimed a encryprinting all users search activity.


"Google says this has been done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity. Possibly, it’s a move to increase ad sales."


What's the truth? No-one is really sure at the moment, but if you want to find out exactly why this is quite relevant to independent publishers and - better yet - how to still access and archive most of those keywords, read the rest of this good article.



Informative. Very useful. 8/10


Read the full story here: http://searchengineland.com/post-prism-google-secure-searches-172487