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Rescooped by Os Ishmael from Content Creation, Curation, Management!

5 Characteristics Of High Converting Headlines

5 Characteristics Of High Converting Headlines | Digital Brand Marketing |

The information you’re about to read is very powerful, but I need to offer two disclaimers.


All these techniques don’t work all the time in every situation. Nonetheless, the data does point to these characteristics as being effective most of the time.Different techniques work better for different audiences. Studies may say one thing, but your mileage may vary. You know your audience best.
Via Neil Ferree, massimo facchinetti
Neil Ferree's curator insight, July 8, 7:45 AM

The better your headline, the better your marketing. 

Use these five characteristics to improve your conversion rates. Here’s what works:

  • Use numbers (odd numbers work best)
  • Use 5-9 words if people are familiar 16-18 if they’re not
  • Use negative words, or at least few positive superlatives
  • Use a two-part model
  • Be very, very clear

I chose to Scoop this article from Neil Patel since he's one of the most respected and successful online marketers I know. 

The interesting thing was how the headline Neil used in this piece didn't score well when I tested it via AMI headline analyzer?

I made a minor tweak to get a score of 62% but left the original headline in tact. I only edited the image.

2DiFore Marketing Solutions's curator insight, July 10, 5:12 AM

Useful, practical information to get your open rate that much higher, read on.....

Rescooped by Os Ishmael from digital marketing strategy!

Top 20 Google Analytics Blogs in 2014 | OnlineMetrics

Top 20 Google Analytics Blogs in 2014 | OnlineMetrics | Digital Brand Marketing |
Do you want to improve your skills in Google Analytics and related areas? Make sure to read these top Google Analytics blogs from today!

Via Neil Ferree, malek
Neil Ferree's curator insight, May 2, 11:47 AM

Here's a classic example on why being active on Google+ is so dam smart for me and guys like me.

Whether you're super savvy with Google Analytics or not, we all need to know what's working with our Social SEO efforts and what's not. I for one am not all that skilled at slicing and dicing my GA metrics, so this top 20 GA blog article is right up my alley.

Too bad Josh Berg isn't using else I could give him props for his sharing this awesome post in my stream.

malek's curator insight, May 2, 3:11 PM

How to dig into Google Analytics. A well compiled list for beginners up to experts... #must read

My Web Tips's curator insight, May 6, 1:26 AM

I have another tab open in my browser right now with Google Analytics open for my sites. I was going to search for some trainng courses and ran into this scoop. Thanks!

Rescooped by Os Ishmael from digital marketing strategy!

How To Manage Your Social Media Presence

Whether you are seeking a new Job Opportunity on LinkedIn or you are a small business owner or a Social SEO Consultant wanting to showcase your service offerings, its as easy as ever for a prospective client to socially vet you in a matter of minutes.


Follow this blueprint to better manage your social media presence so your prospective clients will find your social link wheel appealing, compelling and more likely to engage you via one of your top social media channels.


Its best to do these search queries signed into Google and Bing accounts and in the incognito mode so you can minimize the personalization results to determine which of your social media channels are your most influential social channels.

Via Neil Ferree, malek
Neil Ferree's curator insight, June 12, 9:47 AM

If you want to better Manage Your Social Media Presence the first thing you want to do is find out what your prospective customer is gong to see when they Google your personal brand (your name) and your business brand (your company name) and then follow this social media blueprint to optimize your social link wheel. 

When you do this, you will find that the leads your social content generates will convert faster than if you didn't use this process.

Click Here  to set up a free 30 minute Google Hangout to discuss this process in more detail.

Bill Hubbell's curator insight, July 3, 2:29 PM

How to better manage your Social  Science mage, tips by Neil Ferree, a G+ Guru,  and a man that I have learned so much from.